INTERNATIONAL MANAGEMENT FINAL PROJECT STRUCTURE

Main scope of the final project:

The project aims to practice the management of a multinational company on a foreign market.

I. General presentation of the company:

- Company to be managed can be a real or an invented one.
- The information should not adhere strictly to reality.
- The company may already exist on a number of foreign markets and the project may target a
new market entry on a new external market or it may be a national company looking for its
first internationalization through implantation on a foreign market.
- This section of the project only contains the general information regarding the company.

II. Planning:
- Mission (objectives, premises, values, lines of action)
- Strategic goal (established at the top management level)
- Strategic planning (SWOT analysis and the corresponding strategy, company strategy and
product strategy – Porter and Miles & Snow; all the proposed strategies should be justified)
- Tactical goal (established at the department level; the number of analyzed departments will
be equal with the number of the team members)
- Tactical planning (the plan should comprise: actions to be done, period, resources – material,
financial and human, responsible)
- Operational goal (established at the operational office level; each member of the team will
chose an office from the department for which he proposed the tactical plan)
- Operational planning (the plan should comprise: actions to be done, period, resources –
material, financial and human, responsible; in addition, the type of operational plan should
be also emphasized).

III. Organizing:
- The organizational structure of the company, before and after internationalization (chart)
- The identification of the type of organizational structure
- The justification for choosing the respective organizational structure

IV. Coordinating (human resources policy):

- Three key-employees from the multinational company are chosen: the general manager, the
head of one department and an operational worker
- For the general manager: there should be proposed and justified the most efficient methods
of recruiting (specifying the source), selecting (selection criteria), training (technical and
cultural) and motivating (based on cultural dimensions and motivational theories)
- For the head of one department: there should be proposed and justified the most efficient
methods or policies of recruiting (specifying the source), selecting (selection criteria),
training (technical and cultural) and motivating
- For an operational worker: there should be proposed and justified the most efficient methods
or policies of recruiting (specifying the source), selecting (selection criteria), training
(technical and cultural) and motivating.

V. Controlling:
- The financial, quality and human resources performances have to be controlled
- For each type of performance previously presented, the most suitable control methods have
to be proposed and justified, taking into account the two main classifications (direct or
indirect control; preventive, current or verification control).