Another famous broadcast medium is the

Television, developed from the technology

Media
used in radio.
The Pioneer Corporation introduced the
Convergence

TYPES
first television sets to the USA, 1941. it is the phenomenon that connects
The television finally arrived in the different forms of media together.
Philippines in 1950's. it is the result of the internet and of media

OF
content digitization, rounding up the
"three Cs" in media; computing,
communication and content - into one.
New Media Convergence is the blending media,

MEDIA
telecommunications and computer
the term "new media" has been in use since
industries.
the 1960's. Generally, it refers to digital
By posting comments, reactions, or
media that are interactive, incorporating
feedbacks online, the public are able to
two-way communication, and involving a Leader: Ronalyn Ancheta
express their feelings toward the host, the
form of computing. As opposed to the
artist , or the topic of the program to which Members:Austine Bernaldo
traditional media, new media is linked with
the hashtag is relevant. This is one example Baron Binudin
information and communication
of convergence.
technologies that have been developed in Joseph De Luna
However, with the introduction of the
recent years . These include computers, Jeffrey Fernandez
internet, the once restricted content is now
internet, satellite televisions, compact Daron Figueroa
accessible through various platforms.
disks, e-book readers, and more.
This melding of print, electronic, and
photographic media into digitized form is
also called technological convergence.

Technological determinism proved that
types of media expand as technology
evolves
Today, technological developments go
as far as combining all traditional
media into one. With the still rising
boom of technology, it is important for
you to learn how to classify and use
each medium .
Mass media can be classified into three
forms:
~ Print Media
~ Broadcast Media
~ New Media
Print Media
the industry of printing and distributing
information, i the oldest form of the media.
British philosopher Francis Bacon once
regarded printing as one of three inventions
that "changed the whole face and the state
of things throughout the world".
People are now able to send messages to a
large number of people in real time.
The history of broadcast medium can be
Print medium has different forms; it can be
traced to the development of technology in
a book, a newspaper, a magazine, a
electronic age. In 1877, Thomas Edison
journals or others.
introduced the cylinders for his
phonograph. Compact disks or CDs
emerged the dominant type of of recording.
Film cameras and projectors were
Books are considered as the oldest form of
invented by Edison in 1880's.
print media.
Auguste and Louis Lumiere invented
Newspaper is a lightweight, serial
cinematograph, a camera and developing
publication which comes out regularly and
machine that can project visual images on
contains news.
screen. These inventions led to the
Magazine targets a variety of audiences by
development of film or motion pictures.
offering a smorgasbord of articles.
Journal is a periodic publication focusing
on a specific field of study.
First radio signals were transmitted by
Guglielmo Marconi (who used morse
code through his invention wireless
Broadcast Media telegraph).
Radio was introduced in the Philippines
commonly associated with two forms; the in 1922.
radio and the television. First radio broadcast in Asia (Nichols Air
Broadcasting is a form of mass Field in Pasay.
communication that utilizes radio and Oldest radio in the Philippines, DZRH.
television to transmit messages and
program via the airspace.
(airspace means the part of atmosphere
where the frequency bands are available to
transmit messages to and from broadcast
devices)