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  • Indonesia E-commerce Mapping 2018 Report

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    IGN Widya Hadi Saputra
    28 visualizzazioni12 pagine
    This document summarizes research on Indonesia's e-commerce market in 2018. The research methodology included surveys of over 20,000 users across 34 Indonesian provinces, as well as data scraping and interviews around the 9.9 Super Shopping Day event. Key findings include: - The market is dominated by millennials and middle-class consumers. Smartphones are the primary device for e-commerce access. - While access has expanded nationwide, over 75% of activity is concentrated on Java Island. The highest selling product categories are gadgets/computers, women's fashion, and men's fashion. - 9.9 Super Shopping Day saw seller revenues increase up to 800% and buyer traffic increase up to 4

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    Kondisi e-commerce Indonesia

    Titolo originale

    Indonesia E-commerce Mapping 2018 (9.9 Super Shopping Day)

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    This document summarizes research on Indonesia's e-commerce market in 2018. The research methodology included surveys of over 20,000 users across 34 Indonesian provinces, as well as data scraping and interviews around the 9.9 Super Shopping Day event. Key findings include: - The market is dominated by millennials and middle-class consumers. Smartphones are the primary device for e-commerce access. - While access has expanded nationwide, over 75% of activity is concentrated on Java Island. The highest selling product categories are gadgets/computers, women's fashion, and men's fashion. - 9.9 Super Shopping Day saw seller revenues increase up to 800% and buyer traffic increase up to 4

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    28 visualizzazioni12 pagine

    Indonesia E-commerce Mapping 2018 Report

    Caricato da

    IGN Widya Hadi Saputra
    This document summarizes research on Indonesia's e-commerce market in 2018. The research methodology included surveys of over 20,000 users across 34 Indonesian provinces, as well as data scraping and interviews around the 9.9 Super Shopping Day event. Key findings include: - The market is dominated by millennials and middle-class consumers. Smartphones are the primary device for e-commerce access. - While access has expanded nationwide, over 75% of activity is concentrated on Java Island. The highest selling product categories are gadgets/computers, women's fashion, and men's fashion. - 9.9 Super Shopping Day saw seller revenues increase up to 800% and buyer traffic increase up to 4

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    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
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    di 12

    #1

    INDONESIA E-COMMERCE MAPPING 2018

    INDONESIA
    E-COMMERCE
    MAPPING 2018
    9.9 Super Shopping Day
    #2
    INDONESIA E-COMMERCE MAPPING 2018

    RESEARCH
    METHODOLOGY
    We conducted Survey
    our independent

    34 20K
    research
    methodology, Provinces in users, including
    as below: Indonesia buyer and seller

    16+ years old


    Both female and male participants
    were participated in this survey

    Data Scrapping Period

    Before , on, and after 9.9 Super Shopping day

    In-depth Interview

    In-depth interview with seller and buyer with more


    than 2 years of successful transaction experience
    #3
    INDONESIA E-COMMERCE MAPPING 2018

    E-COMMERCE
    USER DEMOGRAPHICS
    Indonesia Lower 1
    4,60%
    e-commerce
    market share
    4,70% 7,57%
    Generation Z
    Generation X
    38-50yo
    dominated by Lower 2 16-19
    yo

    millenials and 0,20%


    mid class.
    Upper 1

    16,97%
    Upper 2

    Middle 2
    Male
    52,97% 27,20%
    14,52% 87,83%
    Generation Y
    Female < USD 100 Lower 2
    20-37yo
    Middle 1
    47,03% USD 101 - 200 Lower 1

    36,40% USD 201 - 300


    USD 301 - 500
    Middle 2
    Middle 1
    USD 501 - 750 Upper 2
    > USD 750 Upper 1
    #4
    INDONESIA E-COMMERCE MAPPING 2018

    ECOMMERCE
    PENETRATION IN INDONESIA
    Sumatera Kalimantan Sulawesi Maluku dan Papua
    Though
    e-commerce 13,51% 3,77% 3,99% 0,41%
    access extended
    through all regions
    Indonesia, 75.77%
    concentrated in
    Java Island.
    Jawa
    75,77% Bali dan Nusa Tenggara
    Banten
    5,84% 2,55%
    Yogyakarta
    4,19%
    Jakarta
    13,85%
    West Java 21,21%
    Central Java 13,36%
    East Java
    17,31%
    #5
    INDONESIA E-COMMERCE MAPPING 2018

    ECOMMERCE
    DEVICE ACCESS
    Smartphone is
    Indonesian favourable
    device to access
    e-commerce.
    92,79% 7,21%

    Smartphone Laptop/Desktop

    Smartphone Penetration in Indonesia


    74,90 %
    83,50%
    55,40% 65,40%

    2015 2016 2017 2018


    #6
    INDONESIA E-COMMERCE MAPPING 2018

    MOMENTUM
    9.9 SUPER SHOPPING DAY
    Seller reasons to have Promo. 9.9 Super Shopping Day Information.

    Increase the Sales 59,38%


    Free Shipping 15,63%
    Interesting Event 9,38% 34,48% 24,14% 20,69%
    E-Commerce Social Media TV Advertising
    Finishing Off Application
    the Products 6,25%
    Store Branding 3,13%
    Following the Trends 3,13%
    Willing to Give 6,90% 13,79%
    Promo Discount 3,13% Email News channel
    #7
    INDONESIA E-COMMERCE MAPPING 2018

    MOST POPULAR
    PRODUCT
    Highest percentage of
    products sold and purchased

    Buyer Seller

    24,48% Gadgets, Computers & 26,58% Buyer


    Accessories
    Import
    30,06%
    20,29% Women’s Fashion & 21,07% Local
    Accessories 69,94%

    12,55% Men’s Fashion & 20,66% Seller


    Accessories
    Import
    27,41%
    10,46 %
    Health and beauty
    15,95 %
    Local
    72,59%
    32,22% Others
    15,74%
    #8
    INDONESIA E-COMMERCE MAPPING 2018

    THE INCREASING AMOUNT OF 9.9 SUPER SHOPPING DAY


    TURNOVER AND BUYER TRAFFIC
    The increasing amount of seller turnover achieves
    800% and number of buyers increased up to four times.

    Increase in Turnover Increase in Buyer Traffic

    Constant
    4x
    <50% 19,68% 3,03%
    15,15%
    51% - 99% 14,13% 2x
    63,64%
    100% - 199% 35,59%
    200% - 399% 10,79% 3x
    18,18%
    400% - 800% 12,96 %

    >800% 6,84%
    #9
    INDONESIA E-COMMERCE MAPPING 2018

    MONTHLY
    TRANSACTION
    Average Purchase
    Transaction per month.

    < Rp100.000,00 11,92%


    Rp 100.000,00 - 500.000,00 35,36%
    Rp 500.000,00 - Rp 1.000.000,00 23,22%
    Rp 1.000.000,00 - 3.000.000,00 18,20%
    > Rp 3.000.000,00 11,30%
    # 10
    INDONESIA E-COMMERCE MAPPING 2018

    PAYMENT
    METHODS
    Classified into cash and
    cashless method.
    COD
    Digital Financing
    1,66% 9,30%
    Virtual Account
    11,03% Franchise Store
    Cash 14,62%
    E-Banking
    23,92%
    13,29%
    M-Banking Cashless Transfer ATM

    19,10% 76,08% 31,00%


    # 11
    INDONESIA E-COMMERCE MAPPING 2018

    MAIN DRIVE OF
    ONLINE SHOPPING

    Free Shipping 30,53%


    Discount 26,28%
    Low-price 19,63%
    High Quality Product 15,70%
    Product Variation 7,20%
    Others 0,66%
    # 12
    INDONESIA E-COMMERCE MAPPING 2018

    KATADATA INSIGHT CENTER


    PROFILE

    Interpreting Data to Your Benefit


    We are a part of Katadata, specialized in research
    and data analytic, providing in-depth insight to
    assist you in understanding your own business for
    a better decision making.

    Whether you are a small-medium business or a


    global-level enterprise, the research is exclusively
    designed to fit your specific needs.

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