1.

0 INTRODUCTION

1.1 EXECUTIVE SUMMARY

Travellers Choice is an upscale luggage retail business that will open in July this year.
Travellers Choice are going to explore innovative designs to cater to the changing habits of the
modern traveller. We believe travel can be light, functional and stylish. We are relentlessly
sourcing and trying new material in our travel products and luggage to guarantee the optimal
functionality. Travellers Choice design team is always looking to design the next perfect luggage
for different places or country. Travellers Choice is organized as a new and small company.

1.2 PRODUCTS

Travellers Choice will carry nationally recognized luggage brands .Our selection will
range from the basics of classics to the trendy style of luggage. We will be purchasing
through sales representatives and manufacturers in a variety of sizes, colors and style to fit our
target market base. The greatest percentage of merchandise will be in travel products, followed
by luggage and winter wear. Management will rely on customer feedback, suggestions, and sales
reports to introduce or eliminate certain brands, styles and sizes.

1.3 VISION

To become the region’s preferred brand for luggage and winter fashion in Southest Asia.

1.4 MISSION

 To provide customers with a retail store that offers a comfortable and approachable
environment

1
 To offer a variety of unique and high-end fashion luggage and winter wear.

 To provide high-quality and stylish luggage and winter wear delivered with
uncompromising customer experience at affordable prices.

1.5 KEYS TO SUCCESS

1. Having a good location in a high-shopping area

2. Quality product and good relationships with vendors

3. Outstanding customer service

1.6 OBJECTIVES

 Based upon market growth projections, generating very healthy sales revenues in
Years 1, 2 and 3.

 To maintain profit margins at 15-20% through close attention to expenses and cost of
goods sold.

 To help people to get on the road is a valued journey for us every time.

2.0 PURPOSE

This business plan is prepared by Travellers Choice Sdn Bhd. For the purpose to make the
business is obtaining working capital loan from Maybank for the amount of RM 1,000,000.

2
3.0 COMPANY BACKGROUND

3.1 SICURO’S BACKGROUND

Sicuro start its first shop in the coming soon July of the year. It is one of the most
dependable, online sources of travel products and upscale luggage retail business. The initial
focus of our business is on high quality travel products with travelers in mind. Sicuro is going to
explore innovative designs to cater to the challenging habits of the modern traveller. Besides, we
are also relentlessly sourcing and trying new material in our travel products and luggage. Sicuro
design team is always looking to the design the next perfect luggage.

The company also provide online sale service, we are committed to selling
leading brands including, Travelpro, Samsonite, High Sierra, Eagle Creek, Kipling, Victorinox,
Delsey, Rimowa, Briggs & Riley, Hartmann and more and delivering them to customers. Our
selection includes suitcases, carry-ons, garment bags, duffels, backpacks, and travel accessories.

3.2 LOCATION AND WEBSITE

Sicuro company has been registered the business and the number of the registration is
499519U. In this July of 2017 Sicuro starts its business to a prominent market in Malaysia,
Penang. In Penang, the company opens its first factory at Bayan Lepas. Address of the factory is
Plot P27, Bayan Lepas Industrial Zone Phase IV, 11900 Bayan Lepas, Penang. That location is a
very prominent, and also strategic location to run up the business. The rent of the factory is RM
4500/per month and the size is 16,400 square feet. The company telephone number is 04-255
4647 and the fax number is 04-255 4345. Other than that, our company’s website is
www.officialsicuro.com.my

3.3 DATE OF BUSINESS COMMENCEMENT

Pursuant in our agreement, the commencement date for the project must begin on or
before July 1, 2017.

3
3.4 FUTURE PROSPECTS OF THE BUSINESS

Prospects are the first key ingredient to business success. Finding prospects for business
and then nurturing them into leads are the building blocks of a sales cycle.

The first prospect of our company is social media. Networking platforms are the huge
technology that can be founded in the business world. Other than that, this social media offer a
great way to connect with customers, but also a new place for us to grow our list of prospective
customers. It is a great way to start creating and nurturing relationships through engaging in
conversations, sharing relevant content and generally getting to know the people who are keen
followers of our product.

Secondly, customer referrals are one of the most powerful selling and marketing tools
available. In fact, the best source of new business is a referral from a satisfied customer. As the
cost of retaining a customer is much lower than that of acquiring a new one, so the loyal
customers tend to buy more and spend more. Our company will treat them well and in return
they will recommend us.

Other than that, we will optimize the website. Our websites will be the point of contact
between a prospective customer and our business as it is important to make our website more
live up to the task. We will make the whole experience user friendly when customers check our
websites such as check if it is easy to find information and the navigation on the website is good,
use key words.

Last but not least, our company looking on focusing on long term relationships for our
future prospects. With a a long-term vision and orientation, it would potentially turn into leads
and then sales, and also nurturing a relationship. A relationship between our company and a
prospective customer, and ideally we would like them to stay with us for the long run, not just
purchase and go.

4
4.0 OWNER’S BACKGROUND

4.1 Owner Biography

The founder of Sicuro Company’s name is Nur Aida

Binti Mohamad Ab Najar. Her national registration identity
card (NRIC) is 950120-06-5386. She was born on January
20, 1991 in Bentong, Pahang. She is 26 years old and her
marital status is single. Her contact number is +6017-
9023462 and her email address is aidanajar@sicuro.com.

She received an early education in Sekolah

Kebangsaan Janda Baik, Bentong, Pahang (1998-2004) and
from 2005 to 2009 her secondary school was in Sekolah
Menengah Kebangsaan Abdul Rahman Talib (SMART) at
Kuantan, Pahang. Currently, she had finished her study in
Master of Business Administration (MBA) in University of
Melbourne, Australia. Before this, she was graduated in
Bachelor in Business Study (Engineering Entrepreneurship) in University Malaysia Perlis and
Diploma in Accountancy in UiTM Lendu, Melaka.

She is very ambitious to be an entrepreneur. So, she had attended a lot of program in
business and entrepreneurship. In 2014 she attended ‘Kursus Latihan Asas Perniagaan’ and
‘Coca Cola KU via kpdnkk’. In 2015, she involved herself in ‘Design and Use’ program by
Suruhanjaya Koperasi Malaysia (SKM). Because of her determination, she had joined 1 year
programme at the Centre for Entrepreneur Development and Research (CEDAR) in 2016. She
was full of dedication and committed in contributed and served as an accountant in Software AG
Operations Malaysia Sdn. Bhd. She has 2 year experiences in accounting officer and 1 year
experiences in accounting manager before she establish Sicuro Company. Currently, she become
the chief executive officer (CEO) of the Sicuro Company.

5
 She choose this business because she love to travel around the world. She travelling
frequently to gain more experiences. On the other hand, she know carrying is too hard especially
if the luggage heavy so she created this product to become easy to carry. Anyone that used this
product won't be tired and they does not have to spend lots of energy. Thanks to the owner
because she has created this clever suitcase, believe me your travelling will be better than before.
Also there were nobody had done this business before. She believes the products can be market
around the world. She the one that has her own vision and mission which is her vision is to be
the most successful entrepreneur in the world and her mission is to make everyone life easier by
innovate new things.

The founder of Travelmate luggage are very commited to her work. She always strive for
excellence in producing the best and most quality product to serve people who are really needed
easy companion in travel. To achieve the company objectives, she focus on her work in
maintaining the company. Whatever she do in business she has high level of confident and dare
to take risk. In the other hand, she has skill in Italian and Japanese language. The CEO also
expertise in making new creation involving software, which is why she can created the luggage
with GPS application. Whenever a problem occur, she never give up and stay innovative and
creative to solve the problem until the Travelmate luggage was born.

6
5.0 ADMINISTRATIVE PLAN

5.1 Administrative Plan.

The administration of any business forms an important base from which the business routines
are maintained and controlled. More often than not, the administration section has to manage the
overall business objectives and goals. This may be the reason why the business Managing
Director or General Manager is often found in this section and manages the overall business
routines and strategies from this point.

5.1.1 Vision and objectives of the organization.

Our vision is to become the world’s leading experts in robotics. We wish to bring the future to
you by designing and creating suitcases like Sicuro. We want to make people’s lives easier and
more efficient so that people can appreciate what they have. In an ever changing market we
would like to offer more products.

Our objectives are to:

 Provide excellent customer service. One of the most important aspects in a business is to
keep our customers satisfied with our products and assist them in whatever they need.
Therefore, it is crucial that we satisfy our customers’ needs and wants above our own.
 Become profitable. In order for us to keep producing high quality products and services,
it is important for us to have the best facilities available to improve productivity and
become more efficient.
 Grow our business. We want to expand our business to different countries around the
world and become well known for our products and services.
 Retain employees. We want to create a safe and happy environment for our employees
so that they can enjoy they work. We want to motivate them to do their best and work
hard so that we can have low employee turnover to maintain consistency in the work
force and develop more skilled employees.
 Have core values. We have high core values when it comes to our organization. We
believe in having good customer interaction, our responsibility to the community in terms
of what we can give back and employee satisfaction. These are our core values to create a
positive corporate culture.

7
 5.2 Organization Chart

An organization chart shows how a business is structured according to departments and/or

positions in the company. It allows us to see how the lines of authority and responsibility
flow through the organization.

BOARD OF
DIREC

CFO CEO COO

MOHD AMIRUL SYAFIQ NUR AIDA NUR AQILAH BINTI

TORSBINTI
BIN MOHD SHAWARI MOHAMAD AB NAJAR SHAFFIE

161221648
GENERAL MANAGER

NOR FATIHAH BT MOHD

RAZIF

FINANCE HUMAN RESOURCES MARKETING PRODUCTION

DEPARTMENT MANAGER DEPARTMENT DEPARTMENT
MANAGER MANAGER MANAGER
DERISE GAN SHAN
SITI NURLIYANA SHAN MOHAMAD ZULFADLI CHAI YI LIN
AKMAL BINTI MOHD BIN AZMI
HELEMY

ASSISTANT ASSISTANT ASSISTANT ASSISTANT

NAVANITA A/P MAHAMOUD ASAD IBRAHIM HASSAN MUHAMMAD FARIS BIN
RAJENDRAN AHMED SHEIKH AZAHAR

8
 5.3 Manpower Planning

An administrative plan needs to include a list of all staff positions. Manpower Planning which
is also called as Human Resource Planning consists of putting right number of people, right kind
of people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization.

POSITION NUMBER OF STAFF

CHIEF EXECUTIVE OFFICER 1
CHIEF FINANCIAL OFFICER 1
CHIEF OPERATING OFFICER 1
GENERAL MANAGER 1
FINANCE DEPARTMENT MANAGER 1 + ASSISTANT
HUMAN RESOURCES DEPARTMENT 1 + ASSISTANT
MANAGER
MARKETING DEPARTMENT 1 + ASSISTANT
MANAGER
PRODUCTION DEPARTMENT 1 + ASSISTANT
MANAGER

5.4 Schedule of Tasks and responsibilities

Positions Tasks and responsibilities

General 1) Complete the management responsibilities in ensuring the

manager company objective and mission can be achieved according to plan
.
2) Supports motivation of employees in organization products or
programs and operations
3) Looks to the future for changes opportunities.
4) Oversees the overall operations of organization
5) Analyse monthly report of every department

9
Administration 1) Update and maintain database with accurate client information
manager 2) Controlling the financial expenses for administration department.
3) Identify and inform the duties every department.
4) Management of stuffs salary payment ,bonuses and incentive ,EPF
and SOSCO.

Marketing 1) To set strategic marketing plan for the company and identify new
manager opportunities.
2) Promotion the products and services of the business to the
customers
3) Analysis( SWOT)of the company and strength and weaknesses of
our competitors .
4) Prepared the department report and submit to the top manager .

Operation 1) Manage the quality of the products and ensure problems are
manager
handled efficiently.
2) To set a rules and procedures for the staff to follow in order for
department run smoothly
3) Manage and determine the operation cost adequate with the
company budget .
Financial 1) Manage and control the overall budget ,expenses and profits of the
manager company
2) Prepare monthly and annual cash flow and income statement
3) Researching and reporting on factors influencing th business
performance

10
5.5 Schedule Of Remuneration
position NO Monthly salary EPF 12% SOSCO TOTAL
(RM) (RM) 2%(RM) AMOUNT (RM)

General 1 5000.00 600.00 100.00 4300.00

manager

Administration 1 4500.00 540.00 90.00 3870.00

manager

Marketing 1 3800.00 456.00 76.00 3268.00

manager

Operation 1 3600.00 432.00 72.00 3096.00

manager

Financial 1 3400.00 408.00 68.00 2924.00

manager

General worker 1 1000.00 120.00 20.00 860.00

11
5.6 List of office equipment

A list of office furniture and equipment is necessary to facilitate layout planning and budget
considerations . As with the schedules suggested earlier , the list should be in table form as
shown below,

ITEMS QUANTITY PRICE/PER TOTAL COST

UNIT(RM) (RM)
Table 5 300.00 1500.00
Chair 10 60.00 600.00
Computer 5 1500.00 7500.00
Air conditioner 4 900.00 3600.00
Multi Function 2 500.00 1000.00
Printer / Fax
Telephone 2 200.00 400.00
Photocopy machine 1 5500.00 5500.00
File cabinet 3 400.00 1200.00
Office / shop lot - - 10000
renovation
Table 1.1: List of furniture , fittings and equipment

5.7 Administrative Budget

In order to facilitate the overall financial planning of the business , all costs under every section
of the business plan need to be summarised under the relevant section . The cost structure of a
business can be divided into three main categories . Fixed Assets, Monthly Expenses and Other
Expenses .
Fixed assets refer to the investment made in purchase of assets that will be used in the
organisation for a period of more than one year . The key items included under Fixed costs
include the purchase furniture and fittings, purchase of business premises and/ or any renovation
of the premises .
Monthly expenses refer to the payments that have to be made every month as part of
maintaining the business existence . The main expenses include remuneration and contributions
for business personnel , monthly payment for utilities , business premises rental , travelling
expenses and office supplies .
Other expenses refer to the expenses that do not fall into the above two categories . These items
can often expenses incurred once a year or on a periodic basis . Examples of these include
vehicle road tax and insurance , business registration fees, deposit for utilities , deposit for rental
and legal fees .

12
Below are the budget schedule of Sicuro company .

Fixed Assets Monthly Expenses Other Expenses

Expenses (RM) (RM) (RM)
Furniture and 4000.00 - -
fittings
Salaries - 8050 -
Rental - 4000.00 -
Rental deposit - - 9000.00
Utilities Deposit - - 1000.00
Business license & - - 3000.00
registration
Telephone / Wi-FI - 300.00 -
Renovation 1000.00 - -
Table 1.2 Administrative budget

13
6.0 Marketing Plan

6.1 Definition Marketing

Marketing is basically an exchange activities that take place between a business entity and its
customers.Marketing forms the backbone to total business effort in achieving a profitable
outcome.Challenge in any business is to produce a product that result in profit and more
importantly satisfies targeted customers. Marketing also can be defined the activities that are
carried out systematically to encourage and increase sales of products or services. Highlighted
elements in marketing are :
1. Systematic efforts – resources, money and manpower
2. Encourage sales – sustain and increase sales
3. Religious and ethical considerations – labelled and ingredients

6.1.1 Marketing Concept

All marketing activities must satisfy customer needs and wants and at the same time achieved
targeted profits. A satisfied customer will repeat purchase and this will give profits to a business.

6.1.2 Market definition

Physical place where buyers and sellers exchange goods & services.
Any entity that has the power the purchasing power to acquire goods and services to fulfill its
needs and wants.

14
6.2 Marketing Plan

To grow our business, we need a marketing plan. The right marketing plan identifies
everything from who our target customers are to,how will reach them, and how will retain
customers so they repeatedly buy from us.Done properly, marketing plan will be the roadmap
that we have to follow to get unlimited customers and dramatically improve the success of
organization.

6.2.1 Description of Products

a) Fabrication Construction

We used a hard luggage material this is because all hard luggages are durable and therefore
offer the best protection of the items inside. The most popular hard material that we used is
polycarbonate and aluminium. Aluminium suitcases are classic choice. Even, they are expensive
but we still want to used that material to care customer values. Polycarbonate is molded type of
thermoplastic polymers and is very popular material for hard luggage. It is lighter than
aluminium but still very durable and offers more style choices. in colours and patterns.Another
important benefit of polycarbonate as luggage material is how impact resistant it is. Upon impact,
the material flexes to absorb the impact and then flexes back to its original shape, making
polycarbonate luggage extremely resilient to rough handling.

b) Uniqueness of product

Our Sicuro uniqueness is the luggage only tag along with the owner so can prevent stealing
with the help of GPS and bluetooth with smart phone. The luggage also can be packed full and
also carry a bag on top of it so the owner no need to carry by hand. Thus, can move through
crowds and over rough trains. Our products also can adjusts the luggage speed to be a few steps
behind. However,. if customer need to rushing they can increase the top speed to 6.75 mph.The
price start at RM 747.50

15
6.2.2 Target Market

The most successful small businesses understand that only a limited number of people will buy
our product. The task then becomes determining, as closely as possible, exactly who those people
are, and ‘targeting’ the business’s marketing efforts and money toward them. We can build a
better, stronger business by identifying and serving a particular customer group in our target
market.

In our business, as a luggage company, we made some specific decisions early in our market
planning. As a luggage business, we knew that there were plenty of airport, travel agency,
university and area of our company is at elite place . So we decided that we would offer the
luggage to the all traveller include business person and student that study aboard . Yes, this
decision eliminated a percentage of the market but it also gave us a niche that we could capitalize
on, and expanded our market in a way that other charter operators could not take advantage of.

We divide the market segmentation into two. First and foremost,demographic factors which is
age, occupation and psychographics.

a) Age

The range for the age from 20 to 50 years old. The young adult market consists of young adults
ages 20 to 34. It contains about 24 percent of the population and is important because of both
size and purchasing power. People in this age group get their first major career positions, get
married, establish homes, and start families. They are the vital market segment for marketers. We
know that this group has major needs and wants, has the money to satisfy them, and is willing to
spend. The middle aged market is made up of ages 35 to 64. This group has the most buying
power and buys the largest number of consumer goods and services. Many middle aged people,
particularly the older ones, are at the peak of their earning power. Thus, this market segment
receives much attention from the makers of high priced, top quality goods and services.

16
b) Occupation

For the occupation we only offered our luggage to specific profession such as traveller, pilot,
and business person. This is because our luggage high in cost. So we need to limit or customer
who only have really stable economy.

c) Psychographics

Other factors is psychographics. Many businesses offer products based on the attitudes, beliefs
and emotions of their target market. The desire for status, enhanced appearance and more money
so do us. Sicuro can be describe as a seller of luxury items that would appeal to an individual’s
desire for status symbols.Business customers, as well as consumers, can be described in
psychographic terms. We view them as cutting edge or high technology, socially responsible,
stable and strong. These distinctions help in determining how our company is positioned and
how we can use the company’s position as a marketing tactic.

6.2.3 Market size

A survey that we make showed that pilot made a businessmen of about RM 156875 a week or
RM 627900 a month on Sicuro. Then we proceed to estimate the potential sales for the year as
RM 7534800. Before Sikuro estimate final market size, we took consideration factors that may
affects sales such as school holidays and seasonal days. Using this information Sicuro estimated
the market size to be only RM 1 000 000.

17
6.2.4 Competitors

COMPETITORS STRENGTHS WEAKNESS

Samsonite  Domestic market  Market
 Monetary assistance
provided
 Existing distribution
and sales networks
 Experienced business
units

Tumi  High growth rate  High loan rates are

 Reduced labour costs possible
 Barriers of market
entry
Kenneth Cole  Kenneth Cole has a  The competition in the
very well established luxury brand market is
brand name in the going on rising.
market.  Brand switching is
 Customer loyalty high due to the
stands is extremely presence of many
high due to their players in the
experimental attitude segment.

18
6.2.5 Market Share

The Sicuro had total revenues of 6 million, and Sicuro had total revenues of 10 million over one
fiscal year. The manufacturer's market share is 6%.

6.2.6 Sale forecast

Total first-year revenue for the Sicuro projected at million, based on sales of 12480 units at an
average wholesale price of RM7176000. We anticipate first-quarter sales of RM358800 , second-
quarter sales of RM 2014800, and third-quarter sales of RM358800

19
 i) Sale forecast for year 1

Month Total value of output Sales Promotion Surplus output

1 1040 840 200
2 1040 840 200
3 1040 840 200
4 1040 840 200
5 1040 840 200
6 1040 840 200
7 1040 840 200
8 1040 840 200
9 1040 840 200
10 1040 840 200
11 1040 840 200
12 1040 840 200
Total 12480 10080 2400

Cost = Total Value of output x cost per unit

= RM12480 X RM575.00
= RM7176000

Markup price = RM575 + (0.3X 575)

= RM747.50

Sales = Sales promotion x markup price

= RM10 080 X RM747.50
= RM7534800

Profit = Sales - Cost

= RM7534800 - RM7176000
= RM358800

20
ii) Sale forecast for years 2

Month Total value of output Sales Initial output Final

Promotion inventory
1 800 840 200 160
2 800 840 200 160
3 800 840 200 160
4 800 840 200 160
5 800 840 200 160
6 800 840 200 160
7 800 840 200 160
8 800 840 200 160
9 800 840 200 160
10 800 840 200 160
11 800 840 200 160
12 800 840 200 160
Total 9600 10080 2400 1920
Cost = Total Value of output x cost per unit
= RM9600 X RM575.00
= RM5520000

Markup price = RM575 + (0.3X 575)

= RM747.50

Sales = Sales promotion x markup price

= RM10 080 X RM747.50
= RM7534800

Profit = Sales - Cost

= RM7534800 - RM5520000
= RM2014800

21
iii) Sales forecast for year 3

Month Total value of output Sales Initial output Final

Promotion inventory
1 1040 840 160 360
2 1040 840 160 360
3 1040 840 160 360
4 1040 840 160 360
5 1040 840 160 360
6 1040 840 160 360
7 1040 840 160 360
8 1040 840 160 360
9 1040 840 160 360
10 1040 840 160 360
11 1040 840 160 360
12 1040 840 160 360
Total 12480 10080 1920 4320
Cost = Total Value of output x cost per unit
= RM12480 X RM575.00
= RM7176000

Markup price = RM575 + (0.3X 575)

= RM747.50

Sales = Sales promotion x markup price

= RM10 080 X RM747.50
= RM7534800

Profit = Sales - Cost

= RM7534800 - RM7176000
= RM358800

22
6.3 Marketing Strategies

The marketing strategy consists of four key variables, also known as the 4p’s of marketing.
These four variables are product,price,place and promotion.

6.3.1 Product strategy

Sicuro which mean safe, safe in terms of durability of our products. Made of high quality
materials and also high quality. We use high-grade materials which is aluminium and
polycarbonate. Its very durable and offers more style choices, in colours and patterns. After the
luggage has been made, it will be place in packaging cardboard and polysterine. This luggage has
been design in shape of rectangle and have four wheel at each of edge.

23
6.3.2 Pricing strategy

Pricing is difficult and must reflect the supply and demand relationship. Pricing a product too
high or too low could mean a loss of sales for the Sicuro. So in pricing we count a few factors
which is fixed and variable costs,competition,company objectives,proposed positioning
strategies, target group and willingness customers to pay. use 2We type of price strategies which
is skimming pricing and competition pricing. For skimming pricing, Sicuro sets an initial high
price and then slowly lowers the price to make the Sicuro available to a wider market. The
objective is to skim profits of the market layer by layer. While, competition pricing
setting a price in comparison with competitors. We have three options, price lower, price the
same, or price higher.

Markup price = RM575 + (0.3 X 575)

= RM747.50
6.3.3 Distribution Strategy

We used exclusive distribution method involves limiting distribution to a single outlet. Since
Sicuro is highly priced, and requires the intermediary to place much detail in its sell. Next,
selective distribution a small number of retail outlets are chosen to distribute the Sicuro, because
where consumers are willing to shop around and where manufacturers want a large geographical
spread.

6.3.4 Promotion Strategy

A successful products means nothing unless the benefit to the product so that can be
communicated clearly to the target market. Sicuro used advertising,sales promotion, and internet
promotion. For advertising we use a form of mass media by advertise at billboard and CJ Shop.
While for sales promotion, we provide loyalty cards, coupons, price promotions for point of sales,
packaging promotions and web coupons. Lastly, internet promotion advertising via the use of
banner ads, flash videos, and Google keywords.

24
 7.0 OPERATION MANAGEMENT

7.1 THE TRANSFORMATION PROCESS

External Enviroment Forces

OUTPUT
INPUT
 Raw Material SICURO
- (abs, polycarbonate, usb
port, ARM Processor, LED,
Lithium-ion 5V, camera, LUGGAGE
chip, design signature, cble
charger)
 Labor
 Machine
TRANSFORMATION
- (packing machine, luggage
machine) PROCESS
 Capital

25
 7.2 MATERIAL PLANNING

No. List of Raw Material Quantity Price of Raw Material (RM)

1 ABS + Polycarbonate 1 20.00

2 USB port 2 20.00

3 ARM Processor 1 100.00

4 LED 20 20.00

5 Lithium-Ion 5V 1 200.00

6 Camera 1 60.00

7 Chip 1 20.00

8 Design Signature 1 15.00

9 Cable Charger 1 120.00

TOTAL 575.00

Total Raw Material in 1 month for 1 unit

= RM 575 x 26 days
= RM 14950

Total Raw Material in 1 year for 1 unit

= RM 14950 x 12 month
= RM 179400

26
 SICURO’S STATEMENT OF COST OF PRODUCTION 2017

Direct Material Costs

ABS and Polycarbonate 20,800

USB Port 20,800

ARM Processor 104,000

LED 20,800

Lithium-ion (5V) 208,000

Camera 62,400

Chip 20,800

Design Signature 15,600

Cable Charger 124,800

Total 598,000

Direct Labour Costs

Workers’ Salaries 8000

Total 8000

Overhead Costs

Supervisor’s Salary 15,000

Rent 54,000

Utilities 2,000

Depreciation : Forming Machine 5,000

Packing Machine 5,000

Other Expenses 300

Total 81,300

27
7.3 LAYOUT PLAN
PLAN LAYOUT SICURO SDN. BHD.

PRAYING STORE OF
TOILET AREA RAW
MATERIAL

FORMING MACHINE
ADMIN
OFFICE

PACKING MACHINE

CEO
OFFICE

PAINTING AND SPRAYING DISPLAY OF FINISHED MATERIAL

28
8.0 Conclusion

The increasing of the sales every year is forecast based on our improvement on marketing
strategy to attract our customer to buy our product. For example, from the product, we will
produce more variations on our travel luggage based on our customer taste and wants. We also
provide many kind or design that have unique look and the quality will be improve by time to
time. Other than that, we will promote our product through mass media. So, our product will be
known by all people. We also give a discount at a certain time such as seasonal festival. For the
price, we will set affordable price to the customer, so the customer can afford to buy our product
thus will try to give the competitive price compared with our compared with our competitors to
our customers. Lastly, for the place, maybe will be open the new branches at the strategic place.

In a nutshell, our Sicuro company has vision and mission that we use as a guideline while
we run our business. Based on our vision and mission, we can accomplished and achieve our
goal in the future to expand our brand to international market.

Furthermore, Sicuro company have providing accurate information about the our
financial strategy plan. We plan our financial strategy properly because it is the second necessary
part when run a business. Before starting the business, we need a capital or a large amount of
money to start up the business. As we know, it is crucial to have a proper financial strategy to
convince financial institution to give a loan. So, our company have sent the financial strategy to
Maybank to get a loan to start and to run the business.

Next, the marketing activities have been arranges and properly manage by our company.
As we know, the marketing activities consist of product or service description, target market and
market size. Marketing activities have four types of strategy such as pricing, promotion, product
and distribution or place.

Lastly, operational plan also play an important roles in our company when run the
business. This section of the plan deals with the day to day operations of the company. It is an
overview of the manufacturing pan should be followed by a description of the network of
suppliers, business partners and services providers that will be necessary to build the product or
produce the service the firm will. Any risks or regulations pertaining to the operations of the firm
should be disclosed, such as non routine regulation regarding waste disposal and worker safety.

29
30