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INFLUENCE OF LEADERSHIP

O N J O B S AT I S FA C T I O N
The Moderating Effects of Follower Individual-Level
Masculinity–Femininity Values

GHULAM MUSTAFA AND RUNE LINES

The current study examined whether employee individual-level masculinity–femininity values moder-
ate the relationship between leadership styles (structural, human resource, political, and symbolic)
and employee job satisfaction. Overall, the research provided support for the impact of individual-
level masculinity–femininity on follower reactions to various leadership behaviors. The findings
indicated that followers who scored high on feminine orientation perceived a weaker relationship
between all leadership behaviors and job satisfaction. Followers with more masculine values associ-
ated more perceptions of job satisfaction with human resource, political, and symbolic leadership
and viewed leaders’ structural behaviors as less important for satisfaction at work.

Introduction including leadership styles (Farh, Hackett, & Liang,


A growing body of research suggests that managers’ 2007; Walumbwa, Lawler, & Avolio, 2007; Wasti,
leadership behaviors are associated with the levels of 2003). The rationale that follower value orientations
follower job satisfaction (Brown & Dodd, 1999; Butler, serve as potential barriers or facilitators of the leader-
Cantrell, & Flick, 1999; Kim, 2002). At the same time, ship effects is founded in the idea that one’s individual
there exists a huge body of cross-cultural manage- values can influence how one perceives, interprets, and
ment and leadership literature that reveals the effects reacts to a given situation (Schwartz, 1996; Schwartz,
of leadership on follower outcomes, such as that job Sagiv, & Boehnke, 2000), such as how an employee
satisfaction could be contingent on follower individual- evaluates different leadership styles and the way he or
level values (Kirkman & Shapiro, 2001; Nahum-Shani & she reacts to them. Accordingly, it has been suggested
Somech, 2011; Thomas & Au, 2002; Walumbwa & that followers will react better to leaders who engage
Lawler, 2003). This body of work indicates that in behaviors that are consistent with followers’ indi-
individual-level cultural values play an important role in vidually held cultural values, whereas they will respond
shaping follower reactions to the aspects of their work negatively in the form of lower positive outcomes when

JOURNAL OF LEADERSHIP STUDIES, Volume 7, Number 4, 2014


©2014 University of Phoenix
View this article online at wileyonlinelibrary.com • DOI:10.1002/jls.21307 23
leader behaviors do not reflect follower individual value diverse cultural value orientations (Spreitzer, Perttula,
emphasis (House, Wright, & Aditya, 1997). Thus, to & Xin, 2005), which suggests that managers may need
leverage the positive effects of leadership, leaders need to also engage in behaviors other than transforma-
to learn how individual-level cultural values shape fol- tional leadership to motivate employees with differ-
lower reactions to leadership, as well as how follower ent cultural value sets (Kirkman et al., 2009). Thus,
workplace attitudes and behaviors are influenced by interactive effects of employee cultural values warrant
the interaction between various leadership styles and examination with a broad range of leadership styles
subordinate cultural value orientations. instead of transformational leadership alone.
The majority of studies on culture and leader- The purpose of the current investigation was to con-
ship, however, have focused on the individualism– tribute to a better understanding of the impact of fol-
collectivism dimension as a key cultural moderator lower individual level masculinity–femininity values on
(e.g., Jung, Yammarino, & Lee, 2009), and other cul- the relationship between leadership styles and job satis-
tural value dimensions have received negligible attention faction. The article begins with a brief discussion of the
except a few studies that have investigated the interac- individual-level conceptualization of culture, leader-
tive effects of power distance and leadership (Kirkman, ship styles, and effects of leadership on job satisfaction.
Chen, Farh, Chen, & Lowe, 2009). Based on a review of Next, the effects of masculinity–femininity values on
the literature, there exist no studies that have examined the the leadership–job satisfaction relationship for struc-
degree to which follower individual-level masculinity–femi- tural, human resource, and political leadership styles
ninity values moderate the effects of leadership. The mas- separately are discussed. Next, three hypotheses are
culinity–femininity values refer to the extent to which tested and the findings provide partial support for the
people associate priorities with assertiveness, competi- proposed relationships in the study. In the final section,
tion, and success in contrast with a concern for quality findings of the study are interpreted and implications
of life and warm and nurturing relationships (Hofstede, for management theory and practice are suggested.
1980). Given that masculinity and femininity orienta-
tion examines individuals’ beliefs about achievement
and advancement versus empathy, warmth, and nurtur- Theoretical Background
ance in organizations, it is expected that the strength
of follower adherence to the masculinity–femininity I N D I V I D UA L  L E V E L
values will influence how followers will respond to dif- C O N C E P T UA L I Z AT I O N O F C U LT U R E
ferent leadership styles in the form of more or lesser Traditionally, culture has been defined as a system
job satisfaction. Thus the idea that followers who vary of shared values distinctive to members of different
in masculinity–femininity values may prefer different national societies (Hofstede, 1980). Following this
leadership styles and that the effects of leadership styles notion of culture, earlier cross-cultural studies have
on follower job satisfaction may vary depending upon relied upon shared value scores to describe the value
the extent to which followers espouse masculinity– emphasis of entire cultures (Hofstede, 1980; Schwartz,
femininity values warrants attention. 1994). However, several other studies have called for an
Second, much of the existing cross-cultural litera- approach that embodies the assessment of cultural vari-
ture on leadership and culture has a strong research ables at the individual level (Tyler, Lind, & Huo, 2000)
base on transformational leadership, and there is scant as manifested in the strength of a person’s adherence to
research that has empirically examined cultural val- different cultural dimensions (Patterson, Cowley, &
ues as potential moderators of other leadership styles, Prasongsukarn, 2006; Triandis, 1995). It has been
such as supportive, participatory, political, ritualistic, argued that research studies that use only country-
and task-oriented behaviors as they relate to employee level scores to explain relationships between constructs
work-related outcomes. This is important in view of the overlook important intracultural variation (Au &
contention that little is known about the effectiveness Cheung, 2004; Straub, Loch, Evaristo, Karahanna, &
of transformational leadership across employees with Srite, 2002). That is, within each national society,

24 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


people may differ in their adherence to a particular are homogenous and societal members equally share
cultural value, such that the individually held values are the same cultural values (Hofstede, 1980), such an
not likely to closely correspond with the nation’s mean approach provides insights into using individual scores
score (D. C. Thomas, 2002). on all cultural dimensions to predict how culture can
The reason for intracultural variation is that although manifest at the individual level and influence each indi-
societal culture influences perceptions and values vidual’s behavior and provide a means for interpreting a
of societal members (e.g., Hofstede, 1980; Javidan & situation and responding to it (Schwartz et al., 2000).
House, 2001; Mustafa & Lines, 2013; Schwartz & For example, Kirkman et al. (2009) suggested that
Bardi, 2001), so too do family members, coworkers and individuals possess different beliefs and values about
one’s personal and professional affiliations (Hitlin & hierarchy and status in their organizations and their
Piliavin, 2004; Schwartz & Bardi, 2001). Hence, values reactions to leaders largely depend on their individual
held by members of a society are partly a social phe- cultural value orientations irrespective of the cultural
nomenon and partly shaped by one’s distinct experi- profile of their country. Such an outcome suggests
ences and makeup. As a result, there is expected to be that assessing each individual’s cultural values is both
variability at the personal level in the degree to which appropriate and meaningful for predicting individual-
individuals espouse values that are characteristic of level attitudes and behavior (Kirkman et al., 2001;
their national culture (Brockner, 2003). According to Lu, 2006; Matsumoto, 2003; Mustafa & Lines, 2012;
Triandis (1995), the macro-level cultural dimensions Ralston et al., 2009).
have an individual analogue meaning that the cultural
syndromes evidenced at the societal level may also LEADERSHIP STYLES
manifest themselves at the individual level. To clarify Transformational leadership has been the focal lead-
the distinction between societal- and individual-level ership style in much of the cross-cultural leadership
individualism/collectivism, Triandis (1995) introduces research concerned with examining the effects of lead-
separate terms of idiocentrism and allocentrism to cap- ership behaviors on employee workplace outcomes. But
ture the essence of individualist and collectivist values the question of whether transformational leadership
at the individual level of analysis. The phenomenon of is effective both across cultures and individuals with
within-country variability along different cultural value significant differences in value orientations has yet to
dimensions exists to varying degrees in all societies. be answered (Spreitzer et al., 2005). This suggests that
For example, the United States is generally described transformational leadership offers a very limited set
as an individualist society (Hofstede, 1980), but many of behaviors when it comes to assessing the effects of
studies have noted that there exist both collectivists and leadership on work-related outcomes of followers with
individualist tendencies at the individual level (Cross & substantially different cultural value profiles. Thus, to
Madson, 1997; Markus & Kitayama, 1991). This sug- understand the ability of a leader to elicit positive reac-
gests that a societal-level assessment of culture along tions from employees with different value sets, it is
certain cultural dimensions is not necessarily similar to important to examine the influence of a broad range of
what extent a particular individual demonstrates belief leadership styles instead of transformational leadership
in the same cultural dimensions, and individuals from alone.
two countries may not always differ on the same pat- Many researchers have offered alternate taxonomies
tern the way their national cultures vary on a particular to describe leadership behavior, which sufficiently over-
value dimension. come the limited utility of transformational and trans-
The individual-level inference of culture diverges actional theories to be applied in cultural studies. For
from the majority of prior research that examines the instance, Bolman and Deal (1991, 2003) propose a
impact of national culture on aggregate and individual multiorientation model that involves structural, human
behavior (e.g., Elenkov & Manev, 2005; Offermann & resource, political, and symbolic leadership styles. The
Hellmann, 1997; Smith and Peterson, 1994). As structural leadership emphasizes clear direction, poli-
opposed to the analyses that assume that cultures cies, goals, and efficiency. The focus of human resource

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 25


Figure 1. Conceptual model

Follower Individual–Level
Cultural Values
(Masculinity-femininity)

Leadership Styles Follower


(Structural, Human Job
resource, Political) Satisfaction

leadership is on employee growth and development 1990) and supervise followers in a supportive and
and attending to followers’ individual needs and pref- noncontrolling way (Oldham & Cummings, 1996).
erences. The political orientation involves actions that In a sample of Japanese employees, Dorfman et al.
relate to political tactics, such as networking, negotia- (1997) found that supportive leadership has a positive
tion and bargaining, and behaviors that involve per- impact on satisfaction with work. Findings of many
suasion and pressure. Symbolic leadership is about other studies show that leaders’ use of participative
capturing followers’ attention by utilizing the impor- behaviors is beneficial for follower satisfaction with
tant functions of various symbolic forms such as myths, work (Dorfman et al., 1997; Kim, 2002; Miller &
rituals, and ceremonies. In the current study, struc- Monge, 1986; Spector, 1986).
tural, human resource, and political leadership were In earlier studies, managers’ task-oriented behaviors
examined for their amenability to theoretical evaluation such as task clarity (defining clear-cut tasks) (Ting,
in conjunction with the cultural value dimension of 1996) and contingent reward (Brown & Dodd, 1999;
masculinity. Dorfman et al., 1997) have also been emphasized in
relation to employees’ increased job satisfaction. In cer-
L E A D E R S H I P A N D J O B S AT I S FAC T I O N tain other studies, it has been argued that leader politi-
Job satisfaction represents the extent to which indi- cal behaviors influence subordinate outcome measures
viduals feel positive or negative about their jobs. Locke such as organizational citizenship behavior and job
(1983) defined job satisfaction as a pleasure or posi- satisfaction (Ahearn, Ferris, Hochwarter, Douglas, &
tive affective state that results from an individual’s Ammeter, 2004). Research has further demonstrated
appraisal of his or her work experience. Many past that leaders’ use of political behaviors such as persua-
studies found that managerial practices and behaviors sion and consultation result in employee positive work-
are associated with employee satisfaction and other related outcomes (Yukl & Falbe, 1990; Yukl, Kim, &
workplace outcomes (Bluestone & Bluestone, 1994; Falbe, 1996).
Jackson, 1983; Peterson & Hillkirk, 1991). It has been
argued that leader characteristics and behaviors play Hypotheses Development
an important role in followers’ enhanced job satis-
faction and helping them develop a pleasant feeling M O D E R AT I O N B Y M A S C U L I N I T Y 
about their work (Emmert & Taher, 1992; London, F E M I N I N I T Y VA LU E S
Larsen, & Thisted, 1999; Oldham & Cummings, The masculinity–femininity dimension of culture reflects
1996). Employees tend to produce positive workplace to what extent values such as assertiveness and ambition
outcomes when leaders show individualized consider- as opposed to compassion, empathy, and tenderness
ation (Butler, Cantrell, & Flick, 1999; Seltzer & Bass, dominate in a culture (Hofstede, 2001). The cultural

26 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


syndromes of masculinity and femininity reflect the rela- would react better to structural leaders in the form of
tive strength of one’s concern for earnings and advance- greater job satisfaction. The preferences of masculinity-
ment versus a preference for harmony, collegial ties, and focused people lean in the direction of achievement,
quality of life (Randall, 1993). People high on masculine competence, challenge, and ambition, and there is
orientation tend to place greater value on personal rec- greater centrality of work in the lives of such individu-
ognition, rewards, and advancement in the workplace als (Hofstede, 1998). This is consistent with earlier
(Adler, 1997; Hofstede, 1998; Schuler & Rogovsky, assertion that masculinity reflects instrumental traits
1998). They seek conditions that enhance more oppor- and individuals high on masculine orientation focus
tunities for competition to track personal accomplish- on job accomplishment (Bem et al., 1976; Spence,
ment, and tend to feel more affinity for leaders who offer 1984). According to Schuler and Rogovsky (1998),
material inducements and foster a competitive work organizational life that manifests work goals and prac-
environment (Hofstede, 2001). By contrast, people tices such as management by objectives and merit and
with a dominant feminine orientation will be concerned performance-based rewards is consistent with mas-
about quality of work life issues and will prefer a work culine values. Thus people high on masculinity tend
environment that fosters harmony and solidarity and to favorably view a work environment that confronts
where employee well-being is reflected in management employees with the challenge of achieving goals and
practices (Jackson & Schuler, 1995; Jaeger, 1986). targets and creates opportunities for high performance
The differing emphasis on instrumentality as opposed and achievement (Hofstede, 1980; Newman & Nollen,
to an affective concern manifested in the value orienta- 1996). In order to achieve the goals and expectations
tions of masculinity and femininity (Bem, Martyna, & that are linked to a quest for efficiency and productiv-
Watson, 1976; Spence, 1984) may have implications for ity, followers with more masculine values tend to focus
the nature of the employee satisfaction with work. It was on calculated strategies and behaviors (Yan & Hunt,
proposed that masculinity–femininity explain the variance 2005) and may become well organized, goal and detail
in how followers respond to leadership styles related to oriented, and cautious with making mistakes. This sug-
work-related outcomes. More specifically, it is suggested gests that behaviors associated with structural leader-
that how structural, humanistic, and political leadership ship will be more congruent with masculine values, and
styles affect follower job satisfaction partly depends on the followers with a predominant masculine orientation
extent to which a particular leadership style is related to the will report higher levels of job satisfaction when their
employee individual-level masculinity–femininity values. managers create high performance expectations and
exhibit behaviors that encourage followers to carry out
their work by stressing task requirements, avoiding
S T RU C T U R A L L E A D E R S H I P A N D J O B errors, and working hard to achieve goals.
S AT I S FAC T I O N In contrast, people who espouse feminine values tend
Structural leadership emphasizes efficiency and pro- to be more concerned with the quality of interpersonal
ductivity and focuses on articulated goals and ratio- relations and quality of work life issues (Newman &
nal goal-seeking behavior. Structural leaders organize Nollen, 1996; Schuler & Rogovsky, 1998). For such
follower efforts through clarifying employee role and individuals, harmony and quality of life may override
task requirements, setting direction and pursuing clear an emphasis on competition and a high drive to achieve
goals (Bolman & Deal, 1991). Structural leaders closely (Hofstede, 2001). This leads them to be attracted to
monitor follower activities to ensure concrete outcomes organizations that carry out operations in a consider-
and tend to hold people accountable for lapses. Several ably flexible and less competitive environment and
researchers (Hackman & Oldham, 1976; Ting, 1996) to respond positively to the leaders who are consulta-
have argued that task clarity and clear understanding of tive and considerate (Mead, 1993). For example, in
strategic goals help employees feel good about their jobs. Scandinavian countries where value emphasis is on
Given behaviors associated with structural leaders, it feminine qualities (Hofstede, 1980), leadership pro-
is likely that individuals higher in masculine orientation cess is built on consultation and nurturing follower

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 27


ideas rather than structuring their activities through 1998), which may be reflected at the individual level
setting and monitoring goals (e.g., Selmer & De Leon, by personal preference for a work environment that
1996). This suggests that femininity-oriented individu- promotes nurturance, modesty, and solidarity.
als may see less of a link between job satisfaction and Thus, in femininity, a more social orientation is
structural leadership that has primary focus on high expected in a leader–follower relationship, and fol-
productivity expectations, setting direction, pursuing lowers are more likely to value leader behaviors that
clear goals, and punitive corrective actions (Bolman & emphasize a strong concern for the well-being and
Deal, 1991). Consequently, the following is suggested: growth of subordinates. Evidence from Norway, where
feminine values are prevalent, suggested that employees
H1. Followers’ masculinity–femininity values mod-
are more receptive to leaders who display high levels
erate the relationship between structural leadership
of warmth (Hetland & Sandal, 2003), and engage in
and job satisfaction, such that structural leadership is
behaviors that involve caring for subordinates (Sund &
positively related to job satisfaction to the extent
Lines, in press). This suggests that the characteristics of
that followers are high on masculine (low feminine)
human resource leadership, such as caring for subor-
orientation.
dinates, satisfying their individual feelings and needs,
and giving them nurturance and appropriate support
H U M A N R E S O U RC E L E A D E R S H I P A N D (Bolman & Deal, 2003) may be more congruent with
J O B S AT I S FAC T I O N a feminine orientation, and followers with more femi-
Human resource managers advocate openness, par- nine values are likely to associate higher perceptions of
ticipation, and empowerment by creating a participa- job satisfaction with human resource leadership.
tive environment and encouraging different views and People high on masculine orientation tend to be
opinions. The managers who use a human resource overwhelmed by the motives of success and accom-
leadership style are mostly supportive in nature, appear plishment (Hofstede, 1980; Kale & Barnes, 1992) and
to be sensitive to the needs and aspirations of follow- might accord less importance to affiliation and belong-
ers, and are interested in their development and growth ingness needs (Hofstede, 1980; Lam, Lee, & Mizerski,
(Bolman & Deal, 2003). A satisfactory work experi- 2009). Hence, their satisfaction is likely to be rooted
ence results when employees feel that managers show more in individual material incentives than in social
concern for followers’ personal needs and feelings, nur- exchanges such as attention, sensitivity, and nurtur-
ture their ideas, and facilitate their skill development ance (e.g., Hofstede, 1998). Earlier studies support this
(London, Larsen, & Thisted, 1999; Wagner, 1994). view by arguing that masculine orientation is mani-
It was expected that the influence of human resource fest in being pragmatic (Rakos, 1991), and pursuing
leadership may have a pronounced impact on job sat- a cost–benefit calculation in social exchange relations
isfaction for employees with more feminine values. (Randall, 1993). Employees with a masculine orienta-
Femininity represents the tendency to be supportive, tion tend to perceive a leader–follower relationship as
modest, and altruistic and ascribes high importance to attractive so far as such a relationship has beneficial
social exchanges, such as showing responsiveness and impact on their drive for extrinsic rewards (Mustafa &
sensitivity to others in interpersonal ties (Hofstede, Lines, 2012; O’Reilly & Chatman, 1986). Human
2001). Such an argument is consistent with many past resource leadership stresses harmony, solidarity, and
studies that argue that femininity reflects an affective belongingness (Bolman & Deal, 2003) and fosters a
orientation (Spence, 1984), and affective traits, such workplace environment that is less likely to promote
as tenderness, empathy and sensitivity fit the profile of opportunities for economic exchanges involving a
individuals who value femininity (Palan, 2001). Earlier cost–benefit calculation, which suggests that follow-
studies suggested that quality of life and consideration ers with more masculine values will perceive lesser job
for employees’ personal and social needs are the impor- satisfaction when their managers use a human resource
tant features of management practices endorsed in leadership style. Based on the preceding discussion, the
feminine societies (Jackson & Schuler, 1995; Randal, following was proposed:

28 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


H2. Followers’ masculinity–femininity values moder- However, these skills would be less consistent with
ate the relationship between human resource leader- feminine values, because femininity represents a com-
ship and job satisfaction, such that human resource munal orientation (Chang, 2006), which may be mani-
leadership is positively related to job satisfaction to fested at the personal level by a greater preference for
the extent that followers are high on feminine (low modesty and tenderness and an affective concern for
masculine) orientation. the welfare of others (Palan, 2001; Spence, 1984). On
the other hand, individuals with a predominant mas-
POLITICAL LEADERSHIP AND JOB culine orientation are more verbally assertive (Hogg &
S AT I S FAC T I O N Garrow, 2003) and tend to be less concerned about the
Political leadership focuses on mapping the political needs and preferences of others (Pornpitakpan, 2004).
landscape of the work unit or organization and using Likewise, earlier studies suggest that people with a mas-
political strategies such as developing networks, coali- culine orientation tend to be objective in their judg-
tion and alliance building, negotiation, bargaining, and ment (Srite & Karahanna, 2006) and are less receptive
pressure tactics to influence others at work (Bolman & to social influences (Morden, 1999; Rodrigues, 1998),
Deal, 1991, 2003; Ferris et al., 2007; Pfeffer, 1981; whereas femininity-oriented people are said to be more
A. B. Thomas, 2003). Ahearn et al. (2004) asserted sensitive to cultural cues (Venkatesh, Morris, Sykes, &
that leader political skill influences follower outcome Ackerman, 2004). American managers tend to pre-
measures such as increased job satisfaction and citizen- fer rational persuasion and factual evidence to resolve
ship behavior. Ferris,Witt, and Hochwarter’s (2001) conflicts and solve problems (Yukl et al., 1996), which,
findings supported the positive relationship between as argued by Fu and Yukl (2000), is consistent with
leader political behaviors and employee work-related placing high value on assertiveness in the United States.
outcomes. This suggests that followers high on femininity will feel
Given the important facets of political leadership, less satisfied working with leaders who focus more on
it was expected that followers high on masculine rationality than emotionality and use pressure or other
orientation will better react to political behaviors. assertive tactics to influence subordinates.
Political leaders are adept at negotiation and bargain- Political leaders’ networking and political astuteness
ing skills (Ferris et al., 2007), and negotiation and skills apparently seem to be compatible with employee
bargaining entail defining constructive transactions femininity orientation. Leaders’ networking skills
between the leader and follower. Leaders’ negotia- enable them to make valuable connections, and their
tion and bargaining behaviors will be consistent with ability to understand the political landscape of the orga-
values of masculinity oriented employees, because nization allows them to pay close attention to the sur-
masculinity represents an instrumental orientation rounding environment and shows sufficient flexibility
(Bem et al., 1976, p. 1016) and individuals high on to adapt behavior in order to project the appropriate
masculinity tend to insist upon calculated returns social image (Ferris et al., 2007). Followers high on
in social exchanges (Randall, 1993). These qualities femininity seem to view such leader behaviors favor-
may encourage members high on masculine values to ably because of their concern about socializing in the
pursue self-interest for equitable outcomes through work setting for developing and fostering interpersonal
associating and collaborating with others. In contrast, relationships (Hofstede, 1984). Extrapolating from
followers with a dominant feminine orientation tend Ferris et al.’s (2007) argument that political leaders
to cherish nurturance, harmony, and solidarity at the show apparent sincerity and use their political skills to
workplace and are likely to be receptive to leaders influence others to perform in a way that may benefit
who express a particularistic concern for employee leader’s private agenda and/or promote objectives of
needs in both work and nonwork domains (Hofstede, the organization, it was expected that leader political
1984; Jackson & Schuler, 1995). behaviors would be poorly related to increased member
Political leaders may use rational persuasion and job satisfaction for followers with more feminine values.
pressure tactics as part of their influence strategies. The explanation might be that political leadership is

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 29


concerned with enlightened self-interest and parties MEASURES
initiate cooperation for instrumental reasons, whereas
in femininity, showing particularistic concern for the Masculinity–Femininity Values. To measure
other party is expected. It thus appears that com- masculinity–femininity values, Dorfman and Howell’s
pared to their counterparts high on masculine values, (1988) adapted cultural scale was used. The scale is
employees with more feminine values express lesser designed to measure cultural values of power distance,
job satisfaction when they believe that the actions and uncertainty avoidance, collectivism/individualism,
behaviors of their managers are primarily motivated by paternalism, and masculinity–femininity at the indi-
individual rationality and followers’ interests are not at vidual level. Clugston, Howell, and Dorfman (2000)
their heart. In the light of this discussion, the following used the scale successfully to explore the relationship
was proposed: between culture and organizational commitment in
the United States. They concluded that the Dorfman
H3. Followers’ masculinity–femininity values moderate
and Howell culture scales are adequate measures of
the relationship between political leadership and job
culture at the personal level. On the survey, five items
satisfaction, such that political leadership is positively
address masculinity–femininity. The authors reported
related to job satisfaction to the extent that followers
reliability coefficients for all cultural dimensions, and
are high on masculine (low feminine) orientation.
masculinity–femininity yielded a coefficient of 0.86.
Participants were asked to rate each statement for its
Method importance in their personal lives by ranking the items
on a scale that ranged from 1 (strongly disagree) to 5
PA RT I C I PA N T S (strongly agree). The scores on each item were averaged
The data for the study were collected from a public for each respondent and the higher scores reflected
organization in Pakistan. The organization is respon- a propensity toward masculine orientation, whereas
sible for the administration of customs and taxation lower scores reflected more feminine tendencies.
at the federal level. Participants for the study were 160 Respondents with masculine tendencies were con-
employees working in subordinate positions, such as sidered as the individuals who scored above median
inspectors, auditors, assistants, and clerks. The surveys on the scale, and the respondents with feminine ten-
were administered by the first author in different field dencies were defined as the individuals who scored
offices of the organization during office hours. The below the median. Sample items were solving organi-
participants were randomly recruited, meaning that zational problems that usually require an active forc-
the distribution was random and no individual or ible approach, which is typical of men; men usually
group was specifically targeted while administering solve problems with logical analysis and women
the surveys. A total of 133 surveys were returned, usually solve problems with intuition.
of which 120 surveys were retained for the analy-
sis. Surveys lacking demographic information and Leadership Behaviors. Bolman and Deal’s (1990) lead-
with important data missing were not included in ership instrument was used with prior permission to
the analysis. As with distribution, the surveys were collect the leadership data. The instrument has two
also collected on site. Wherever necessary, a senior forms, one for self-rating (Leadership Orientations-
manager was requested to facilitate the distribution Self ) and the other for superior, peer, and subordi-
and collection of the questionnaires. The sample was nate rating (Leadership Orientations-Other). The first
predominantly represented by male respondents with section of the instrument (Leadership Orientations-
only 1.6% females. The average age and tenure was Other) was used to elicit subordinates’ responses
47.3 and 22.9 years, respectively.Thirty percent of regarding the leadership behaviors of their unit man-
respondents reported master’s-level education, 64% agers. The instrument addresses four different leader-
had bachelor-level education, while 6% had below ship styles (structural, human resource, political, and
bachelor degree education. symbolic) with eight items representing each leadership

30 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


style. Items that address structural, human resource alpha as 0.77. Responses were made on a seven-point
and political leadership were used, and respondents Likert-type scale ranging from 1 (strongly disagree) to
were asked to indicate how often their managers used 7 (strongly agree). The items addressed the extent
these behaviors. The items were to be ranked on a to which the respondents agreed or disagreed that they
Likert-type scale ranging from 1 (never) to 5 (always). were satisfied with their job. The higher scores on the
The scores on all items representing each leadership scale represent higher satisfaction. A sample item is: All
style were averaged for each respondent and higher in all I am satisfied with my job.
scores reflected more endorsement of the construct.
Sample items were: strongly believes in clear structure FAC TO R A N A LY S E S A N D R E L I A B I L I T Y
and chain of command (structural), shows high levels TEST
of support and concern for others (human resource), Before proceeding with testing the hypotheses, the psy-
and develops alliances to build strong base of support chometric properties of the scales used in this study
(political). Bolman and Deal report coefficient alphas were examined in detail using SPSS 19.0 software.
ranging from .91 to .93 for structural, human resource, Separate factor analyses using a principle compo-
political, and symbolic frames. nent analysis (PCA) was carried out for masculinity–
Subordinate responses to assess leadership behaviors femininity, job satisfaction, and the four leadership
were used, which is consistent with the earlier asser- orientations. Prior to conducting PCA, the data were
tion that followers can give a better assessment of how assessed regarding suitability for factor analysis. A scru-
often a leader uses a particular behavior (Spreitzer tiny of correlation matrix, Kaiser Measure of Sampling
et al., 2005). In line with the earlier contention that Adequacy (KMO) and Bartlett’s Test of Sphericity sup-
leaders may exhibit different behaviors across individu- ported the factorability of the data. For a single factor
als that may lead to variation in perceptions regarding solution, items not loading highly (lower than 0.4) or
the extent to which a leader exhibits a particular behav- cross-loading were deleted from the analysis. Items for
ior (Avolio & Yammarino, 1990; Walumbwa et al., all scales loaded quite strongly with the exception of
2007), the leadership behavior was treated as an indi- item 4 for masculinity–femininity, which was elimi-
vidual level variable in the study. nated before performing further analysis. Factor load-
ings except one item for masculinity–femininity ranged
Job Satisfaction. To capture the essence of job sat- from 0.57 to 0.82. Summary of factor loadings (PCA)
isfaction, Cammann, Fichman, Jenkins, and Klesh’s for each construct is presented in Table 1.
(1983) three-item measure was used. The authors Next, reliability analysis was performed on all mea-
reported scale reliability estimated with Cronbach’s sures. A reliability coefficient for leaders’ values of

Table 1. Factor Loadings (PCA)


Structural leadership St 1 2 3 4 5 6 7 8
0.68 0.62 0.69 0.76 0.72 0.56 0.61 0.62
Human resource leadership Hr 1 2 3 4 5 6 7 8
0.71 0.79 0.70 0.61 0.72 0.63 0.59 0.68
Political leadership Pol 1 2 3 4 5 6 7 8
0.60 0.65 0.58 0.69 0.67 0.63 0.76 0.73
Masculinity–femininity M-f 1 2 3 4 5
0.32 0.82 0.76 0.79 0.72
Job satisfaction JS 1 2 3
0.81 0.65 0.72
N = 120.

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 31


Table 2. Descriptive Statistics and Reliability Coefficients
Variable Mean Std. Deviation Cronbach’s alpha
Structural leadership 4.53 0.44 0.81
Human resource leadership 4.45 0.51 0.83
Political leadership 4.07 0.65 0.82
Symbolic leadership 4.3 0.56 0.85
Masculinity–femininity 3.32 0.84 0.79
Job satisfaction 6.02 0.93 0.56
N = 120.

masculinity–femininity resulted in alpha of 0.79. For masculinity–femininity and each of the four leader-
leadership styles, coefficients as for structural, human ship styles. Before proceeding with the analyses, the
resource, and political leadership were 0.81, 0.83, and variables that were part of an interaction terms were
0.82, respectively. The job satisfaction measure yielded standardized. To test the moderation effects, the signifi-
Cronbach’s alpha of 0.56. The moderate alpha value cance of the interaction terms were examined.
may be due to fewer items on the scale, as it is quite The results of moderated regression for structural
common to find comparatively low Cronbach values leadership indicated that the R-square change was not
for scales with fewer than 10 items (Pallant, 2010). significant when the interaction variable was added
However, the scale had a mean interitem correlation of (model 3). Under change statistics, R-square change
0.3, which is acceptable (e.g., Briggs & Cheek, 1986). accounts for only 1.6% of additional variance in the
Overall, these results suggest that the scales exhibit dependent variable (R² change = 0.015, F(1,112) =
adequate psychometric properties. Table 2 presents 2.33, p = 0.129) showing that employee masculin-
descriptive statistics including reliability coefficients for ity–femininity orientation is not important in the
all constructs measured. relationship between the structural leadershipand job
Because ratings of leadership, job satisfaction, and satisfaction.
masculinity–femininity from the same source had Next, regression analysis was applied to assess
been collected, Harman’s one factor test (Podsakoff, whether masculinity–femininity moderates the influ-
MacKenzie, Lee, & Podsakoff, 2003) to assess the ence of human resource leadership on job satisfac-
extent of common source bias in the study was tion. The addition of the interaction term (model 3)
used. A factor analysis was performed by enter- resulted in a significant increase in R square (R² change
ing leadership, job satisfaction, and masculinity– = 0.046, F(1,112) = 7.14, p = 0.009), which indi-
femininity scales together, and the analysis led to emer- cated that the relationship between human resource
gence of more than one factor suggesting that common leadership and job satisfaction was linked to employee
source bias posed no serious issues to the current research. masculine–feminine tendencies.
Thereafter, a regression analysis was performed in
order to examine if masculinity–femininity is impor-
Results and Hypothesis Testing tant in the relationship between political leadership
For testing the hypotheses, a moderated regression was and job satisfaction. The R-square change was sig-
used as the main method of analysis. Separate sets of nificant for political leadership, R² change = 0.10,
regressions were conducted for the three leadership F(1,112) = 16.6, p < 0.0001. The significant interac-
styles. In the first step (model 1), control variables— tion indicated that masculinity–femininity matters in
length of service, age, and level of education—were employees’ job satisfaction when they are exposed to
entered. Each leadership style and job satisfaction was political leadership.
added in the second step (model 2). The third step As seen in Table 3, the significant interaction
(model 3) consisted of adding interaction term between effects are in the positive direction, which suggests

32 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


Table 3. Results of Moderated Regression Analysis
Structural leadership HR leadership Political leadership

Independent variables Model 1 Model 2 Model 3 Model 2 Model 3 Model 2 Model 3


Controls
Age 0.101
Education level 0.149
Service length 0.120
Main effects
Structural leadership 0.357***
HR leadership 0.400***
Political leadership 0.377***
Masculinity–femininity −0.59 −0.111 −0.131
Interaction effects
Structural leadership * Mas–fem 0.129
HR leadership * Mas–fem 0.217**
Political leadership * Mas–fem 0.323***
Dependent variable: Job satisfaction.
Entries are standardized Beta coefficients. *p < 0.05; **p < 0.01; ***p < 0.001.

that human resource (β = 0.22, t = 2.7, p < 0.01) Discussion


and political leadership (β = 0.32, t = 4.1, p < In the current article an attempt was made to extend
0.001) styles are positively related to job satisfaction the growing research on culture and leadership (e.g.,
for employees with more masculine values. Thus the Kirkman et al., 2009; Nahum-Shani & Somech, 2011;
findings confirm H3 and provide no support for H1 Walumbwa et al., 2007) by empirically examining
and H2. For instance, no support is gained for H1 whether individual-level masculinity–femininity ori-
as individuals with more masculine tendencies did entation plays an important role in shaping followers’
not report higher job satisfaction when faced with reactions to different leadership styles. The findings dem-
structural leadership. Likewise, H2 proposed that onstrate that individual-level differences in masculinity–
individuals with feminine tendencies (low masculin- femininity orientation are important pertaining to
ity) will report higher job satisfaction when exposed relationships involving leadership behaviors and fol-
to human resource leadership, but the findings did lower job satisfaction. The study took the cross-cultural
not support the hypothesized direction. The results leadership research a step forward from collectivism–
provide support for H3 as individuals who scored high individualism as a focal cultural dimension by empiri-
on masculinity reported higher job satisfaction when cally testing a different cultural value and by providing
they perceived that their managers used a political lead- the conceptual development for why individual-level
ership style. masculinity–femininity differences are important regard-
These findings indicate that followers who scored ing the effects of leadership on follower job satisfaction.
high on feminine orientation perceived a weaker rela- The study makes another important contribution by
tionship between leadership behaviors (i.e., structural, examining the interaction effects of individual-level cul-
human resource, and political) and job satisfaction. tural values and three different sets of leadership styles
Followers who scored high on masculinity associ- as compared to the previous focus on transformational
ated more perceptions of job satisfaction with human leadership. This is important in view of the reason that
resource and political leadership and viewed leaders’ theoretically different leadership styles are expected to
structural behaviors as less important for satisfaction be consistent with a diverse set of cultural values.
at work.

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 33


The pattern of results is quite interesting. The find- certain aspects of human resource leadership, such as
ings show that job satisfaction has a stronger relation- workplace harmony, modesty, and sensitivity, are the
ship with leadership behaviors for followers with more same values that might be related to higher satisfaction
masculine values. The prediction was that the relation- when human resource leaders are perceived as reward-
ship between structural leadership and job satisfaction ing and recognizing work well done.
would be stronger for employees who scored high on The results with respect to the leadership–job sat-
masculinity, and such employees would report lesser isfaction relationship for followers with more femi-
job satisfaction when exposed to human resource lead- nine values do not support our prediction. For human
ership. Contrary to expectations, followers with more resource leadership, higher levels of satisfaction was
masculine values expressed higher levels of job satisfac- postulated for followers with a feminine orientation;
tion when they perceived that their managers used a however, the interaction term could not reach the
human resource leadership style and reported less of significance level. The reason is probably that human
a link between managers’ structural behaviors and sat- resource leadership focuses more on coaching, skill
isfaction at work. The reason why followers responded development, and fulfilling follower work-related
to structural leadership with lesser job satisfaction needs, and its other humanistic dimensions, such as
may be that individuals with masculine tendencies benevolence, nurturance, and extra role consideration
are likely to resist narrower definitions of their work seem to be less magnified, which might be important
roles and will feel affinity for a workplace environ- for workplace satisfaction of followers high on femi-
ment that supports autonomous jobs (Hackman ninity. Femininity places high value on warm, caring,
& Oldham, 1980), which seems to be inconsistent and protective behaviors, and as such, expectations of
with structural leadership that tends to create a tight followers with more feminine values go beyond assis-
workplace framework by clarifying role and task tance in professional matters to actually promoting
requirements, setting direction, and closely monitor- their well-being in both work and nonwork spheres. It
ing follower activities. Likewise, structural leadership thus appears that unless leaders reach subordinates to
focuses on efficiency and productivity and tends to provide care, protection, and guidance pertaining
hold people accountable for mistakes or failing to meet to task and extra role domains, subordinate perceptions
the assigned targets (Bolman & Deal, 1991), but it of satisfaction with work cannot be enhanced. The
does not explicitly provide for any material exchanges explanation is consistent with earlier findings that sug-
between leader and follower. This might have been gested that high levels of warmth linked to leadership
another reason why employees associated more per- are especially important in countries such as Norway
ceptions of job satisfaction with human resource lead- (Hetland & Sandal, 2003), where people have a strong
ership than leaders’ structural behaviors. As argued tilt toward a feminine orientation (Hofstede, 1980).
previously, people with a dominant masculine ori- The results of the current study revealed that the
entation associate high importance to earnings and effects of leadership styles on follower work-related out-
economic gains that encourage individual achievement comes such as job satisfaction tend to be influenced by
tied to performance-based rewards (Hofstede, 1998). the differences in masculinity–femininity values at the
Hence, their satisfaction at work is linked more with individual level, which lends credence to the understand-
material exchanges, and they are likely to be recep- ing that cultural influences tend to operate at the indi-
tive to leaders who reward them and recognize their vidual level of analysis. Thus it is important to consider
work. Human resource leadership focuses on fulfill- variation in individual-level cultural value orientations,
ing employee workplace needs, including the ones in addition to country-level cultural differences, to better
that involve employee growth and development in the understand leadership effects within and across cultures.
organization. Such leaders are likely to be sure that
employees are rewarded and praised for their good Managerial Implications
work. Thus the very values that might be linked to low A substantial body of cross-cultural leadership
levels of satisfaction when leaders tend to emphasize research contends that to leverage the positive effects

34 JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls


of leadership, it is important that managers fit their domains (Jackson & Schuler, 1995), and subordinates
leadership styles with the extant national cultural val- in such societies positively react to leaders’ benevolent
ues (Javidan, Dorfman, De Luque, & House, 2006; behaviors (Sund & Lines, in press).
Offermann & Hellmann, 1997; Pasa, 2000). The This discussion indicates that employees may be with
present study suggests that individuals possess differ- varying levels of masculinity–femininity orientation in
ent beliefs and values about competition, success and groups, which warrants that leaders be aware of their
performance as opposed to quality of life, emotional followers’ individual-level cultural inclinations and
involvement, warm and good working relationships, enact different behaviors for specific individuals rather
and such differences affect their cognitive and behavioral than treating all individuals similarly.
reactions to leaders, which necessitate understanding
the cultural values at the individual level. As our results
show, human resource and political leadership is impor- Limitations and Suggestions for Future
tant for managers whose followers are high on masculine Research
values. The positive responses to human resource leader- The current study demonstrated that individual-level
ship by followers high on masculinity might be due to masculinity–femininity values are important in emp-
the dual nature of masculinity values. On the one hand, loyee reactions to leaders. The research, however, is
such followers might resist practices incompatible with not without certain limitations. One limitation is that
higher masculinity values, and on the other hand, they the impact of follower masculinity–femininity orienta-
tend to react positively to leaders who reward them and tion on leadership and follower job satisfaction linkage
recognize their work. This suggests that managers may using a sample of respondents representing only one
need to also engage in behaviors other than structural cultural context (Pakistan) was examined, which does
leadership to motivate employees with more masculine not allow cross-cultural variation in our sample and
values. For example, leaders of such followers may need raises some issues concerning the generalizability of
to also exhibit stronger contingent reward and politi- our findings. Thus the findings do not provide a strong
cal behaviors that are likely to meet followers’ urge for basis to assert that the pattern of follower responses
rewarding and recognizing productivity and efficiency may hold across nations. More conclusive support for
and negotiating deals and informal pacts aiming at equi- whether the interaction between leadership and follower
table outcomes. Thus an important managerial impli- individual masculinity–femininity values exert similar
cation of our findings is that employees with higher effects would require testing the proposed relationships
levels of masculine orientation need to be led via human in a sample of employees spanning a larger number of
resource and political leadership behaviors rather than societies. It is important that future research should
by a leadership style that is primarily task oriented, but include more countries both with similar cultural pro-
the focus of such leadership is more on accountability files and with adequate between-country variation on
and less on rewards and recognition. masculinity–femininity to ascertain that the effects
The followers with more feminine values perceived of masculinity–femininity are generalizable beyond a
a weaker relationship between leadership behaviors single country. Including culturally similar and distinct
(i.e., structural, human resource, and political) and job countries in any future study will shed light on the
satisfaction, which implies followers who place greater effects of masculinity–femininity across countries.
value on femininity need to be led via a supportive and Further, in the study effects of only individual-
more benevolent leadership style that involve provid- level masculinity–femininity values were detected but
ing support and nurturance to subordinates, promot- country-level effects were not examined. Future studies
ing their well-being, and exhibiting concern for their should consider both individual and societal level dif-
work- and nonwork-related problems (Pellegrini & ferences to assess the impact of masculinity–femininity
Scandura, 2006). This is in line with earlier assertions values on leadership process at the two levels of analyses.
that organizations in feminine societies place greater This is important to advance the existing understanding
value on employee welfare in both work and nonwork on the respective roles of individual- and societal-level

JOURNAL OF LEADERSHIP STUDIES • Volume 7 • Number 4 • DOI:10.1002/jls 35


cultural values and suggest more accurate managerial Bluestone, B., & Bluestone, I. (1994). Negotiating the future: A
prescriptions regarding cross-level effects of culture. labor perspective on American business. New York, NY: Basic Books.
A third limitation is that followers rated leadership Bolman, L. G., & Deal, T. E. (1990). Leadership orientations instru-
behaviors, masculinity–femininity orientation, and ment. San Francisco, CA: Jossey-Bass.
job satisfaction, raising concerns about the potential Bolman, L. G., & Deal, T. E. (1991). Leadership and management
impact of common source variance. It would have been effectiveness: A multi-frame, multi-sector analysis. Human Resource
beneficial to choose a design that could allow responses Management, 30, 509–534.
of both leaders and followers. If there was some Bolman, L. G., & Deal, T. E. (2003). Reframing organizations: Art-
agreement between manager and follower responses, istry, choice, and leadership. San Francisco, CA: Jossey-Bass.
more confidence in the findings reported here would
Briggs, S. R., & Cheek, J. M. (1986). The role of factor analysis
be established. Conversely, if differences between these in the development and evaluation of personality scales. Journal of
two data sources surfaced, additional work would be Personality, 54, 106–148.
needed to determine why such discrepancies exist.
Brockner, J. (2003). Unpacking country effects: On the need to
A final limitation of the present study concerns operationalize the psychological determinants of cross-national dif-
inferences about causal priority. Although the current ferences. Research in Organizational Behavior, 25, 333–367.
study has carefully discussed relationships rather than
Brown, F. W., & Dodd, N. G. (1999). Rally the troops or make
effects, one implication, for instance, is that individual-
the trains run on time: The relative importance and interaction of
level masculinity values strengthened the relationship contingent reward and transformational leadership. Leadership &
between leader behaviors and follower job satisfac- Organization Development Journal, 20, 291–299.
tion. The fact is that the current research design does
Butler Jr., J. K., Cantrell, R. S., & Flick, R. J. (1999). Transfor-
not permit such assertions or implications, and it is mational leadership behaviors, upward trust, and satisfaction in
just as likely that followers who scored high on mas- self-managed work teams. Organization Development Journal, 17(1),
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with human resource and political leadership. Future Cammann, C., Fichman, M., Jenkins, D., & Klesh, J. R. (1983).
research designs need to address this issue in order to Assessing the attitudes and perceptions of organizational members.
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(Eds.), Assessing organizational change: A guide to methods, measures,
and practices (pp. 71–138). New York, NY: Wiley.
Acknowledgments Chang, C. (2006). The influence of masculinity and femininity in
We would like to thank Lee G. Bolman for his permis- different advertising processing contexts: An accessibility perspec-
sion to use the Leadership Orientations Survey. tive. Sex Roles, 55, 345–356.

Clugston, M., Howell, J. P., & Dorfman, P. W. (2000). Does cul-


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