Skema Masters of Science

Table of contents
Message from the Dean 3
Our Vision 4
At Home Worldwide 6
Governance 8
Skema’s International Recognition 9
Message from the Director of Programmes 10
10 Reasons to Choose a SKEMA MSc 11
Top Quality Programmes 12
Programme Overview 13

Finance and Management Control

MSc Auditing, Management Accounting & Information Systems 14
MSc Corporate Financial Management 16
MSc Financial Markets & Investments 18

Marketing
MSc International Marketing & Business Development 20
MSc Strategic Event Management & Tourism Management 22
MSc Luxury & Fashion Management 24
MSc Web Marketing & International Project Management 26

Management
MSc International Business 28
MSc Entrepreneurship & Innovation 34
MSc Strategic Human Resources Management 36
MSc Business Consulting & Information Systems Management 38
MSc Supply Chain Management & Purchasing 40
MSc Project and Programme Management 42

Economics
MSc Business & Economics 44

MSc Preparatory Programme 46

Applying 48
Practical Information 49
 K
Knowledge makes the difference
SKEMA's ambition is to be a global business
school which, through its research and teaching
programmes, trains and educates the talented
individuals that 21st century businesses require.
With SKEMA, we have created the necessary
material and human resources to deliver an
educational programme that perfectly reflects the
global economic environment. Our goal is to train
mobile, adaptable, talented managers who are
able to deliver sustainable performance, make
a valuable contribution to social, societal and
economic debates and challenges, network, work
remotely and push the boundaries of knowledge
and innovation - managers who are comfortable
with, and show respect for, multicultural and
social diversity.
Our multi-site, international structure, with sites in Asia, Europe
and America, means that we can remain perfectly in tune with
our economic environment and the world of international higher
education. Our campuses are more than simple satellite training
centres. They are located within large, expanding research parks,
where cooperation and partnership come together to create the
innovations and technologies of the future. Our teaching staff
and students enjoy a relationship based on mutual enrichment,
with both classroom-based and in-company activities and strong,
permanent connections between the different sites, which offer
complementary training programmes.
We have a dual mission:
→ Educating multicultural leaders prepared for a world with shifting
centres of gravity, where cultures mix and diversify.
We live in a global economy where the economic and political
centres of gravity have shifted. We must now take account of the total
reorganisation of the world economy which is being played out before
our eyes. The future of education lies in breaking down barriers and
mixing between cultures. Future leaders must be able to network;
they must be mobile and able to work with many different cultures.
They must know how to negotiate with each nationality on his or
her home territory, adapting to each new experience and learning to
adapt to the next.
We will continue to develop our international exchanges with partner
universities, but we also wish to develop our own campuses across
the globe wherever tomorrow’s economy is on the march; this is
because nothing can replace the direct experience of an internship in
another country. We think that this is the best possible way to learn
how to be truly international. SKEMA students have access to six
campuses on three continents. The latest campus to be opened is the
American campus in Raleigh, North Carolina.
We decided that we wanted the school itself to be international in
nature. As a result, 35% of the students at the campuses in France
come from abroad. We provide our students with the skills they need
to cope with a complex, global environment, including a perfect
command of English and respect for cultural diversity.
→ Educating tomorrow’s decision makers through a flexible system
offering real choice to learners.
→ Producing ethical decision makers who are aware of their
responsibilities and whose actions make a difference.
Being part of SKEMA does not mean only learning the basics of
good management. It also means learning about corporate social
responsibility and sustainable development.
→ Decision makers in line with new management practices who have
learned through new pedagogical practices.
SKEMA also means expertise for the future: innovative project
management, information management, knowledge management
and the management of client relations, management in a globalised
system, mergers and acquisitions, risk management...
Another of our basic tenets is that graduates should have dual skills.
This has always been a strong feature of the founding schools of
SKEMA. We wish to reinforce it to make sure that our graduates arrive
on the job market with the best possible prospects for their chosen
career.
Creating a new business school means creating a new model of
teaching and learning.
Core to this is the use of multimedia technologies and the Internet to
improve the quality of courses and facilitate access to resources and
services. It also means working in collaboration, often at a distance,
enabling students to develop skills that will help them to continue
learning long after their schooldays are over.
→ Students define their own learning path and become masters of
their own education.
Independence and freedom are SKEMA’s watchwords. We want to
transform the system, where students learn a pre-configured course
syllabus, to an environment where each student chooses his or her
own learning path. But students are not left to sink or swim. They
are guided to independence by a group of specialists who include
managers, career advisors, professors, and alumni.
The programmes at SKEMA Business School are aimed at students
who want to be part of a globalised training community that is
perfectly suited to the challenges of the modern environment. As
graduates of the school, they will go on to work towards a collective
goal with a common vision: to create the right conditions for a
sustainable knowledge-based economy.
As you have seen, your training, success and development in a world
of opportunities lies at the very core of the SKEMA development
strategy. I give you my personal commitment, on behalf of all the staff
at our campuses, to helping you to achieve this goal.
Alice Guilhon
Dean, SKEMA Business School
Message from the Dean 03 ←
Our Vision
A Project Founded on the Knowledge Economy and
Sustainable Performance
In the 21st century, knowledge
and information management
have become a key factor
for ensuring that a business
remains competitive. To
increase their competitiveness,
companies need to manage
human capital, innovation and
information effectively. They
also need to manage their
intangible assets effectively,
as these are much more costly
than any tangible asset (Cohen,
2009). And of course, they need
to assess the impact on their
environment.
The knowledge economy represents a
major transformation of the industrial
economy.
The knowledge economy is the term used
to describe the new phase of economic
history that began in the late 1990s. In
the knowledge economy, the creation and
use of knowledge of all forms lies at the
heart of value creation. This change is so
significant that, in 2000, the European
Union pledged to make Europe "the most
competitive and dynamic knowledge
economy, capable of sustainable
economic growth with more and better
jobs and greater social cohesion".
All companies are now stakeholders in the
knowledge economy.
The knowledge economy extends beyond
the information technology and high-tech
sectors. For example, a clothing company
that employs designers to create its
clothing ranges and that subcontracts
production to countries where labour
costs are lower, using complex logistics
systems, is part of the knowledge
→ 04 Our Vision
economy. Today, almost every company brand capital, customer capital,
in every sector operates in globalised human capital, etc.), with aspects
markets that feature new forms of such as branding, service provision
competition. These companies must and information adding value to
innovate continually and convert their companies' offers to their customers.
knowledge into a competitive advantage Intangible assets are also becoming
by building services around their a major factor in a company's value -
products. They must focus on and develop both its financial value and its ability
their human capital, which is their greatest to remain competitive over the long
insurance policy against the unknown. term.
The characteristics of the knowledge → The 2009 crisis alerted the
economy. international community to the
Information technologies are used in limitations of traditional economic
almost every type of business operation, models. As a result, business schools
management method and manual work, are now faced with a brand new
both individual and collective. As well set of challenges to meet. Now, the
as significantly improving productivity, key objective of these schools is
these technologies have also provided a to produce responsible managers
platform for the global dissemination of who are able to deliver sustainable
knowledge. performance.
Other characteristics that have resulted
from the interaction between the
knowledge economy and information
technologies are:
→ Increased globalisation of the
economy, which has enabled
the widespread distribution of
property, knowledge and capital
and led to unprecedented growth.
This globalisation has also created
new forms of competition between
companies in different countries and
has created new, substantial risks that
are capable of destabilising markets.
→ A requirement for companies and
countries to innovate continually to
remain competitive in sectors where
new competitors are appearing, and
to invent new activities that can create
value for companies and create new
jobs and wealth for countries.
→ The growing need for organisations
to manage intangible, knowledge-
based assets (technological capital,
An Innovative Educational Model with Strong Values
SKEMA opens a new chapter in the history
of business schools by focusing its
educational programme on the knowledge
economy.
→ The objective:
To encourage the emergence of leaders
and managers who are able to understand
their environment and deliver sustainable
performance.
To produce ethical decision-makers who
are conscious of their responsibilities and
who take a "humanistic" approach, who
are trained to deal with the challenges of
corporate social responsibility and who
are focused on sustainable performance.
To produce decision-makers who can
apply the latest managerial practices
and who are prepared to meet future
challenges: capacity to manage innovative
projects, encourage innovation, manage
information and knowledge, manage
intangible assets, lead in cross-cultural
environments, manage virtual teams,
demonstrate a critical, analytical mind,
etc.
Source : Providing the skills for an innovative and sustainable Europe, Background paper prepared for the European Business Summit
2009, INSEAD & Microsoft
A Multi-Campus, International Structure:
A Laboratory for Businesses and Students
We live in a global economy. The future of
education lies in breaking down barriers
and engaging with other cultures.
Future decision-makers will need to be
mobile managers who network and engage
with different cultures and are able to
master culture-specific practices with the
same skill as a native. While SKEMA plans
to continue its programme of international
exchanges, it has developed a new, more
direct policy of opening campuses abroad,
where the economy of tomorrow will be
created.
Our multi-site, international structure,
with sites in Asia, Europe and America,
means that we can remain perfectly in
tune with our economic environment
and the world of international higher
education. Our campuses are more than
simple satellite training centres. They
are located within large, expanding
research parks, where cooperation and
partnership come together to create the
innovations and technologies of the
future. Our teaching staff and students
enjoy a relationship based on mutual
Europe’s Skills
Pyramid:
Definitions
Global Capacity to generate innovation, ability to lead in
Knowledge cross-cultural environments, ability to manage
teams, collective and individual capacity to
Economy address new issues (e.g. climate change)
Talents
Skills related to specific needs from the job
market, including sector specific skills (e.g.
Occupational Skills software architects, chemical engineers)
and horizontal/cross-sectoral skills (e.g.
accountants, legal/HR)
Basic skills required for social
integration, including literacy
(writing/reading, basic scientific and
Literacy and Basic Skills mathematical knowledge, IT literacy)
and minimal knowledge in cross
discipline domains such as
communications (languages).
enrichment, with both classroom-based they will go on to work towards a collective
and in-company activities and strong, goal with a common vision: to create
permanent connections between the the right conditions for a sustainable
different sites, which offer complementary knowledge economy.
training programmes.
“As many companies internationalize and/
With this new arrangement, SKEMA's or face global competition, students and
ambition is to use new educational employers demand a business education
technologies and do away with traditional with a solid international dimension…
training methods, remaining at the cutting (…) The network model which is the
edge of the new business model called most developed approach to globalize
for by leading experts in our sector (P. a business school, seeks to create a
Lorange, G. Hawawini and E. Cornuel). multiple-site institution with full-fledged
Our internal management system uses the campuses located in different regions
full range of international management around the world-ideally one campus in
tools. It includes several governing each of the main economic regions of
bodies with representatives from the world (i.e. the Americas, Asia and
companies who are well-respected for Europe). The challenge here is to keep the
their competitiveness, their commitment campuses tightly connected to one another
to responsibility and the effectiveness of and avoid turning the structure into a
their management practices. multi local school with quasi autonomous
The culture of SKEMA Business School is sites”.
designed for students and participants G. Hawawini - former dean of INSEAD,
who want to be part of a globalised Henry Grunfeld Chaired Professor of
training community that is perfectly Investment Banking - The Journal of
suited to the challenges of the modern Management Development (2005).
environment. As graduates of the school,
Our Vision 05 ←
At Home Worldwide
Lille Paris La Vilette
SKEMA business School now
operates from six different sites:
in France (Lille, Paris La Villette,
Paris La Défense and Sophia
Antipolis), China (Suzhou),
Morocco (Casablanca) and
the USA (Raleigh, NC), where
the first students will arrive in
January 2011.
The campuses are located
in well-known science parks
or business centres and
offer students exceptional
opportunities and career
prospects.
SKEMA's foreign campuses
all have the same goal: to
combine international academic
and professional experience.
At SKEMA, the genuine
international experience that
students receive involves more
than just the creation of a local
school. Other international
campuses, based on the same
criteria, will be opened over the
next few years.
→ 06 At Home Worldwide
Paris La Défense Sophia Antipolis
Lille, the hub of Europe
The Nord-Pas de Calais region is the youngest and most highly
populated region of France. Lille is the biggest and the most thriving
student city outside Paris. Northern France offers a dynamic business
environment and hosts the largest number of headquarters of leading
companies after Paris. The Nord-Pas de Calais is also the biggest
centre for the mail-order industry in Europe; the region attracts the
most foreign investment, is the second biggest area for insurance
companies, and the third biggest financial market in France. It has a
highly developed textile industry and is the third most important in
France for exports and the automotive industry. Lille is the cradle of
mass retailing and hosts many world famous companies.
This 20,000-square-metre modern, functional campus is located in
the heart of the city’s business centre, a stone‘s throw from the old
town and Lille’s Grand Place. It is conveniently situated between two
TGV stations with Paris only an hour away, Brussels 38 minutes and
London 1 hour 20.
Sophia Antipolis,
at the heart of the French Riviera
The French Riviera is without doubt one of the most attractive areas
in France for tourism. It has lovely weather and beautiful varied
landscapes, not to mention 120 km of Mediterranean coast. It is no
secret that the French Riviera attracts thousands of tourists every
summer. 3900 events are held here every year – it’s all part of the
Côte d’Azur. The rolling countryside of the “Alpes-Maritimes” is an
invitation for all outdoor activities from trekking and skiing in the
mountains to swimming and sailing in the beautiful Mediterranean
Sea. In economic terms, the region is one of the most dynamic in
Europe. With over one million inhabitants, the French Riviera has
become a strategic location for companies in sectors as varied as high
technology, tourism, luxury or international finance.
The campus lies at the heart of Europe’s best known science park
whose success is directly linked to its quality of life and exceptional
environment. The area offers not only its natural beauty, but also a
high level of cultural and social life enriched by the diversity of its
population. Sophia Antipolis is home to several higher education
institutes and university departments which have created a vibrant
student community of over 5,000. SKEMA’s immediate environment
also includes over 1,300 companies in sectors such as information
and communications technology or biotechnology. Here, 21st century
companies have become part of a knowledge community and the
SKEMA 30-hectare state-of–the-art campus fits harmoniously with this
environment.

Suzhou Casablanca
Paris, La Villette and La Défense
The City of Lights continues to be one of the most stimulating
cities in the world as a centre of cultural and economic activity.
At the heart of French business, intellectual and cultural life,
Paris hosts millions of visitors year-round who come to marvel
at the wealth of history, art and entertainment the city has to
offer. Competitive industries, business innovations, high-level
education, and tourism have turned Paris into the favourite city of
business professionals and young graduates. For career-oriented
young people, Paris is the place to be and SKEMA’s Paris
campuses give students the chance to work and learn in a city of
unlimited opportunities.
Before both campuses are incorporated in one site, SKEMA
students can choose between the two Paris campuses.
→ La Villette Campus
The campus occupies two floors in the Tour La Villette. 2,045
square metres equiped with the latest information and
communication technologies. The La Villette campus is ideally
situated with fast access to central Paris and main motorways.
Close by, the Parc de La Villette and the Cité des Sciences et
de l’Industrie make this a high potential, dynamic environment
chosen by many companies.
→ La Défense Campus
The campus is located in the Pôle Léonard de Vinci in the heart
of La Défense. This modern area is only a 10-minute metro ride
from the Champs-Elysées, or 20 minutes from the Eiffel Tower.
La Défense is home to a population of 20,000, with 1,500
companies (15 of which are among the world top 50) employing
150,000 people. Many companies especially banks and insurance
companies have left their former neighbourhoods to set up here.
Suzhou, China
Suzhou has been called the Venice of the East because of its
many canals, beautiful natural environment and traditional
gardens. However, this ancient city is one of the most advanced
centres of technology across the globe; it is home to 118 of
the top 500 companies in the world. Suzhou is just one hour
from Shanghai, China’s second largest centre of industry and
top destination for foreign investment. This makes it an ideal
recruitment centre for graduates seeking an international career.
SKema is the
first french
business school
to open a campus
Raleigh in the us
Casablanca, Morocco
The city is situated on the Atlantic coast about 90 kilometres
south of Rabat, the country’s administrative capital. While Rabat
is Morocco’s largest city, Casablanca has rapidly become the
kingdom’s economic capital, spearheading the development of
the whole country. The city and its outlying area now spreads
over 873 square kilometres with a 50 kilometre coastline.
Casablanca has become a true metropolis apt to take up the
challenge of globalisation and the worldwide competition this
implies.
SKEMA is part of the brand new Mundiapolis Campus run by
the SEGEPEC group which manages several private institutes of
higher education, each of which is specialised in a particular
domain (Finance, Management, Company Law, Human Resources,
Languages, Computer Science and Automatics and Electronics.)
The Mundiapolis Campus comprises 1,300 students.
Raleigh, (North Carolina, USA)
The SKEMA campus occupies about 2500m2 within the Centennial
Campus at North Carolina State University. Raleigh is close
to the largest technology research park in the United States
(Research Triangle Park) and hosts a wide range of innovative
companies and research laboratories. SKEMA students will have
the opportunity to mix with American students and international
students from around the world, and to get involved with these
local businesses.
In January 2011, the first students from one specialised master,
Bachelor and Grande Ecole programmes who have chosen the
"Doing Business in North America" specialisation will arrive at
the campus. In September 2011, the number of places available
will be expanded, to include other specialisations.
The students will be able to use all the services provided by NC
State University: a vast multimedia resource centre, extensive
sports facilities, catering, accommodation, healthcare system...
At Home Worldwide 07 ←
Governance
The keystone of our governance:
the business community,
our respective localities,
and an international outlook.

SKEMA Business School
is a privately owned
establishment of graduate-level
business education. It is run
according to the 1901 French
law governing non-profit
making associations. The
association was founded by
Lille School of Management
and CERAM Business School,
the higher education branch of
the French Riviera Chamber of
Commerce.
The French Riviera Chamber of Commerce
and its representatives for the Provence
Alpes Côte d’Azur will thus participate
in the governance of the new school on
equal terms with the representatives of
the Nord-Pas de Calais. The 40 members
of the General Assembly are drawn half
from the Nord-Pas de Calais, and half from
the Provence Alpes Côte d’Azur. SKEMA’s
statutory obligations centre on students,
and concern teaching and research in
management as well as international
development. These statutory obligations
also comprise the economic, social,
scientific, and cultural development of the
regions where SKEMA has its roots. SKEMA
puts particular emphasis on its core
values, namely: social responsibility and
sustainable development.
The SKEMA Board of Directors
The Board of Directors is the executive
arm of the school. Three consultative
committees contribute to decision making
in SKEMA. These are the Strategic Advisory
Board (COS), the International Advisory
Board (IAB) and the Research Advisory
Board (RAB). The board of directors
is made up equally by the regions of
Nord-Pas de Calais and Provence Alpes
Côte d’Azur; it also comprises the
President of the COS. Alice Guilhon, the
dean and Jean-Pierre Raman, the deputy
director, attend board meetings but do not
vote. The chairman is Bernard Lecomte,
regional director of Veolia, and director
of several companies (SKEMA 1964).
The vice-chairman is Dominique Estève,
president of the French Riviera Chamber of
Commerce.
The Strategic Advisory Board (Conseil
d’Orientation Stratégique - COS)
The COS provides SKEMA’s Board
of Directors with analyses and
recommendations concerning the
school’s strategy. It is mostly comprised
of company directors several of whom are
graduates of SKEMA’s founder schools.
The current COS is as follows:
Chairman: Jean-Philippe Courtois,
president of Microsoft International
(SKEMA 1983)
Eric Bleuez, associate - director KPMG
Région Nord, KPMG (SKEMA 1978)
Didier Bonnet, managing director, Global
Sector, Cap Gemini (SKEMA 1983)
Régis Degelcke, managing director,
Groupe Adeo - Leroy Merlin (SKEMA 1981)
Alain Dinin, administrator – CEO, Nexity
(SKEMA 1975)
Eric Marée, general director, Virbac
François Mollard, vice president div.
PME-PMI & Solutions Entreprises, IBM
France (SKEMA 1983)
Jean-Paul Picard, CEO Deloitte (SKEMA
1974)
Bruno Vercelli, (SKEMA 1995)
Pierre-Louis Dubois, General Director of
the FNEGE
The chairman and vice-chairman of the
Board of Directors are permanent guests
of the COS.
International Advisory Board
This board provides analyses and
opinions to assist the Board of Directors
in promoting the school’s International
development.
The international advisory board currently
comprises the following:
Chairman: M. Didier Bonnet, managing
director, Global Sector, Cap Gemini
Alain Ged, professor, former director of IAE
Aix en Provence
Michael Osbaldeston, director of Cranfield
University (UK)
David Parcerisas, president EADA (Spain)
David Saunders, director of Queen
University (Canada)
Wolfram Tietscher, vice president Texas
Instruments Europe
George Yip, dean, Rotterdam School of
Management (Netherlands)
Research Advisory Board
This board is made up of well known
researchers. It provides analyses and
recommendations to the Board of
Directors concerning SKEMA’s scientific
policy
The current board members are:
Paul Coughlan, professor, Trinity College,
Dublin, (Ireland)
Pierre Dussauge, professor, HEC Paris
(France)
Jean-Luc Gaffard, professor Nice
University, Research director of OFCE-DRIC
(France)
Bruce Kogut, professor, Sanford C.
Bernstein & Co, Columbia University (USA)
Mette Mønsted, professorr, Copenhagen
Business School, (Denmark)
Skema
Founder
Members

→ 08 Governance
Skema’s
international
recognition
Academic recognition
→ The Grande Ecole diploma of SKEMA’s founder schools
(CERAM Business School and Lille School of Management) is
recognised by the French State and endorsed as “Master”. The
Conférence des Grandes Ecoles (CGE) is the accrediting body
for SKEMA and the Specialised Masters’ programmes as well as
certain Masters of Science (MSc).
→ Both SKEMA founder institutions are EQUIS (European Quality
Improvement System) accredited by EFMD (European Foundation
for Management Development). These accreditations bear witness
to the high quality of faculty and research at SKEMA as well as
the school’s international dimension and relationship with the
business community.
→ SKEMA is accredited by the Global Accreditation Center for
Project Management of the Project Management Institute (PMI
GAC PM - USA) and by the Association for Project Management
(APM – UK). These accreditations have been awarded in
recognition of the school’s track record in training for Project
Management. SKEMA is the first non-American business school
to have received international accreditation from the GAC PM
in 2005, and it is the only business school outside the US to be
accredited by both the above institutions.
→ SKEMA has ISO 9001 and 14001 certifications
Professional recognition
A large number of internationally recognised professional
certifications are available to our students in their respective
areas of expertise:
→ Auditing, Control, Information Systems & Consulting / Finance
> Chartered Financial Analyst® (CFA Institute);
> Chartered Institute of Management Accountants (CIMA);
> SAS Academic;
> The "Interim Cost Consultant" (ICC), "Certified Cost Engineer"
(CCE) and "Certified Cost Consultant" (CCC) of The Association for
Advancement of Cost Engineering International (AACE).
> DPAI (Certificate in internal audit delivered by IFACI)
→ Strategic Project & Programme Management - Supply Chain
Management & Purchasing
> Project Management Professional (PMP®) and Certified
Associate in Project Management (CAPM®) and Programme
Management Professional (PgMP®) of the Project Management
Institute (PMI®);
> Foundation and Practitioner level certification of PRINCE2® and
MSPTM;
> Interim Cost Consultant (ICC), Certified Cost Engineer (CCE) and
Certified Cost Consultant (CCC) of the AACE International (The
Association for the Advancement of Cost Engineering);
> Project Management Coordinator (PMC) of the Project
Management Association Japan (PMAJ);
> SAVE, the American certification in value management;
> Green Belt and Yellow Belt certification of the 6 Sigma Institute;
> International Council on Systems Engineering (INCOSE);
> BASICS (BASICS of Supply Chain Management) of the APICS®
The Association for Operations Management.

SKEMA is committed to certification processes which demand
continuous improvement in management standards.
→ Marketing
> Data Mining offered by SAS™;
> PMV, the European certification in value management offered by
the European Practitioner in Value Management (AFAV);
> ASQ (American Society for Quality) certifications, Certified
Quality Improvement Associate, Certified Quality Manager or ASQ
Certified Manager of Quality/Organisational Excellence.

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the Office of Government Commerce
in the United Kingdom and other
countries.
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Office of Government Commerce.
Office of Government Commerce in
the United Kingdom and other
countries.
The Swirl logo™ is a Trade Mark of the
Office of Government Commerce.

Skema's International Recognition 09 ←

 1
Message from the director
of programmes
Against the background of a globalised, ultra-competitive and
ever-changing economy, companies in all sectors - both large
and small - cannot grow without men and women who are able to
adapt to new challenges in their environment, and who can apply
the very latest management practices and master the very best
techniques in their specialist field.
These skills become even more valuable when they are
continually updated, adapted to new challenges, innovative and
based on recent professional practice and advanced academic
knowledge.
The essential principle of responsibility requires all companies to
grow in a responsible way and develop sustainable performance.
This has paved the way for a new form of management, based
on ethics and social cohesion, through which managers are able
to secure the support of all stakeholders in an organisation's
Dir
success.
The breakdown of traditional boundaries has placed greater
emphasis on strategies that are multicultural, international
and based on cross-disciplinary knowledge. In today's open
economy, the circulation of information and knowledge is a key
driver of success. Effective use of information and communication
technologies is therefore one of the keys to success in complex
projects involving a range of stakeholders in different locations.
This new environment offers a vast array of opportunities and
innovation potential for those who are able to detect and
anticipate change and support their organisation through this
change.
→ 10 Message from the Director of Programmes
SKEMA Business School has substantial experience in delivering
post-graduate training programmes and is committed to tackling
new managerial challenges. The school offers a wide range
of Masters of Science programmes, with content and delivery
methods that change constantly to help current and future
business people to meet the challenges of this new economy.
These excellent training programmes are managed by scientific
directors, each of whom is a recognised expert in his particular
area of specialisation. The programmes are delivered across the
various SKEMA Business School campuses, both in France and
abroad, by the school's high-quality teacher-researchers and
professional guest speakers from partner companies. All students
benefit from the infrastructures of SKEMA Business School, have
access to the up-to-date technologies and receive personalised
support in identifying and achieving their career goals.
Whether you are still in education or working as a business
professional, and you are looking for additional specialist
training, seeking to develop a new skill or simply wish to
refresh your existing expertise, I sincerely hope that our training
programmes will give you the help you need to build or pursue
your personal career goals.
Jean Philippe Muller
Dean of Programmes and International Relations
10
10  easons to
r
choose a Skema MSc

We train future executives to be fully operational in the knowledge Students come from 49 countries and 40% of professors have an
economy: international, responsible and able to generate international background.
consistent performance.
Some programmes are fully accredited with the opportunity of
We offer wide-ranging programmes to obtain a high level of adding internationally recognized professional certifications.
expertise as well as professional experience.
An ideal balance between theory and practice with full- time study
Our programmes are informed by faculty research and have close followed by a long internship or simultaneous work-study over the
links with business. whole year.

r
Our international faculty comprises high level researchers as well Personalised guidance towards employment from programme
as professionals, all experts in their respective domains. directors and the Careers department.

Most programmes are taught entirely in English. 20,000 alumni worldwide to help widen your professional
network.

10 Reasons to Choose a SKEMA MSc 11 ←

MSc Programmes

Top Quality Programmes

The main objective for Skema Business SKEMA’s approach to teaching and learning is based on small
groups lead by highly qualified staff within a flexible system.
School is to promote academic excellence in
management and make sure that graduates The Masters of Science programmes alternate courses and
internships. They are based on a varied pedagogical approach
possess the right qualifications and experience. including face-to-face and distance learning, case studies, team
work, internships, company-based projects and a thesis.
This aim is achieved:
→ by an attitude of excellence, professionalism and
Internships or research projects:
responsibility diffused by researchers and faculty working on
→ For full-time MScs
international management practices
 Internship in a company or a research project under the
supervision of a SKEMA research centre for at least 4 months.
→ by preparing our future graduates for professional life through
 The internship or research project will be the basis for the
practical experience in companies
thesis.
→ by offering a wide variety of programmes so that each student
→ For work-and-study MScs
may find the one suited to his or her personality and career
 Two semesters of alternating periods in a company and in
objectives
class (3 weeks/1 week) followed by a full-time internship or a
research project.
The Masters of Science programmes (MSc) provide international
The internship or research project will be the basis for the
training for students aiming to specialise or to develop dual skills.
thesis.
They are designed for graduates seeking a qualification which
will enable them to work anywhere in the world and giving them
thorough knowledge of a specific function or sector.
Public: Pre-experience students and professionals with a good
SKEMA MSc programmes benefit from the school’s research
knowledge of English, seeking to specialise in a particular area
and close links with the world of business. These connections
and work internationally.
guarantee quality, not only from a technical viewpoint but also for
management skills which are truly in line with what companies
Objectives: Specialisation in a specific area for an international
need from their leaders and managers.
career.

Results: Preparation for the professional world, development of a

high level of expertise and international certifications.

Professional time-frame: 0 to 5 years

→ 12 Top quality programmes

Programme Overview

Fields of expertise Programme name Campus & Intake Teaching Format

language
Finance and Auditing, Management Accounting & Lille, Paris, Sophia: French Work-and-study
Management Information Systems September & February
Control French & English
Corporate Financial Management Lille, Paris, Sophia: September English Work-and-study

Financial Markets & Investments Paris, Raleigh, Sophia: English Full-time

September
Marketing International Marketing & Business Lille, Paris, Sophia: English Full-time
  Development September
 
Strategic Event Management & Sophia: September English Full-time
Tourism Management
Luxury & Fashion Management Sophia: September English Full-time
Web Marketing & International Sophia: September English Full-time
Project Management
Management  International Business Lille, Raleigh, Sophia, Suzhou: English Full-time
  Doing Business in Europe September
  Doing Business in Asia
  Doing Business in America
Entrepreneurship & Innovation for a Sophia: September English Full-time
sustainable world
Strategic Human Resources Mana- Lille and Sophia: September English Full-time
gement

Business Consulting & Information Sophia: September English Full-time

Systems Management
Supply Chain Management Lille: September & February English In Sophia: Full-time
& Purchasing Sophia: September In Lille: Work-and-study
Project and Programme Manage- Lille, Paris: September and English Work-and-study
ment February

Economics Business & Economics Sophia: September English Full-time

Preparatory Sophia, Lille, Suzhou, Paris: English Full-time

programme September

Programme Overview 13 ←
MSc Auditing, Management
Accounting and
Information Systems
Programme taught in English/French at the Paris campus and Sophia Antipolis
campus, and taught in French at the Lille campus.
.

Career opportunities
Internal and external auditing; consulting; specialised
auditing (IT, marketing); management controlling; industrial
management controlling; consolidation management; chartered
accountancy; administrative and financial management.

Programme outline
This programme is designed to help participants develop an
in-depth understanding of audit, management control and
information systems, and of the different ways it contributes
to competitive advantage and to wealth and advancement of
society.
The MSc provides students with a range of knowledge, tools
and skills and the ability to use them in a variety of operational
& entrepreneurial situations in order to become responsible
managers and contribute to sustainable development.
Students develop the ability to think analytically in order to
successfully apply their knowledge and technical expertise to
the solution of real business problems.
The programme supports and encourages students to develop
their individual managerial and research capabilities in order
to become key actors of change for their companies, profession
and the global business environment.
Why choose this programme Programme structure
→ Preparation for the main national or international
Contact
professional certifications in the fields of audit and Credits
Hours
management control
→ Lectures delivered mainly by international experts Welcome seminars 2 days
→ Immediate practical application of the knowledge, Core modules
tools and skills thanks to the educational rythm
alternating one or two weeks of seminars per month and Management Control
3 weeks in a company - for Paris. Performance management 30h 4
3 days of seminars each 15 days, and the rest of the time
New trends in management control 30h 4
in a company - for Lille.
→ Links with the professional bodies and research, at Audit and International
national and international level (IFACI, DFCG, CIMA…) Accounting
→ International certifications. With a view to gaining
the high academic and professional levels this course Certification 30h 4
includes a preparation for the main professional Group Accounting 30h 4
certifications and diplomas in the field (the student
Internal Audit 30h 4
must choose between the following: CIMA Certificates
“Certificate in Business Accounting”, “Advanced Diploma Information Systems
in Management Accounting”; DPAI Diploma from IFACI ; Information Systems and IS audit 30h 4
SAS Certificates of aptitudes).
Business Object 30h 4
In-company projects and assignments Transversal modules
→ Preparation of Management Accounts
→ Planning, Budgeting, and Forecasting Management Management control and sustainable
15h 2
Reporting for Decision- Making development
→ Product and Service Costing Valuation and management of intangible assets 15h 2
→ Information Management Information Systems and organisational
→ Project Appraisal 15h 2
learning
→ Project Management
→ Working Capital Control Value based management and innovation 15h 2
→ The impact of the setting up of a new information Setting in professional situations
system on management control
→ The impact of the setting up of a new decisional data Business project and effective decision making 30h 4
processing on management control system Management simulation 30h 4
→ The optimal organisation of software bricks within an Personal Development 15h 2
organisation…
Management dissertation
Partner companies Research methodology 15h 2
Accenture, Bnp Paribas, Caisse d’Epargne, Cap Gemini,
Deloitte France And Luxembourg, Ernst & Young, Professional thesis (including tutoring) 5h
30
Galeries La Fayette, Grant Thornton, Kpmg France And Internship
Luxembourg, Mazars, Pricewaterhousecoopers France
and Luxembourg. Professional specialisation -
preparation for professional
Famma Anis - Class of 2008 certificates – choice from :
“I have a background in Engineering (as production Internal audit (in French)
manager in the automotive sector) and I wanted to evolve
External audit (in French)
in Finance and Information Systems. I applied to this MSc 90h 12
because it seemed to me that it was the most complete Management control (in English)
international programme in those fields. Courses Information Systems (in French)
covered all the needs of auditors. Most lecturers were
top professionals and came from all over the world. This TOTAL 455h 90
international environment - in the content of the courses,
in the use of business English and in the classroom -
opened doors to global companies. My classmates and I
acquired a competitive level of expertise and found jobs Programme Sophia Antipolis:
easily. Now I work as business analyst at the headquarters
of a famous car rental company. My job consists in
Directors Maxime Peltier

helping my colleagues during the negotiations with car Paris:

Lille:
makers by analyzing financial and impact on the company Raluca Sandu
Yves Levant
finances.”

MSc Auditing, Management Accounting, and Information Systems 15 ←

MSc Corporate
Financial
Management
Programme taught in English
at the Sophia Antipolis,
Paris and Lille campuses.
Joint degree with the
Pole Universitaire
Leonard de Vinci

Career opportunities
Financial managers, treasury managers, credit analysts, business
development managers, internal auditors, financial controllers.

Programme outline
Careers in corporate finance are undergoing critical changes in
the global economy. Practitioners have to face new demands
and challenges, and become true business partners at decision
making levels.
The programme aims at providing participants with solid
technical knowledge and skills, as well as the transversal
competencies which are required to manage complex financial
situations in an international environment. Special emphasis is
placed on innovative tools and practices.
Participants are trained on real life case studies, which focus
attention on business and the role of financial management in
market/customer driven strategies.
Why choose this programme Programme structure
The use of blended learning methods means that class
Contact
time is optimized for individualised guidance and Credits
Hours
discussion of the practical application of theories.
Participants receive personalised instruction from Core Finance
teachers where it is most needed.
Advanced Financial Strategy 30 4
Class sizes are kept relatively small, so participants can
build fruitful relationships with each other and develop Assets valuation 30 4
a community of best practices in their own field of Financial analysis 30 4
experience.
Furthermore the programme has an academic committee Financial Modelling with Excel 30 4
of industry representatives and corporate partners who International Financial Economics 30 4
review the programme every year so that its content is
kept in line and up-to-date with the needs of the market.
Corporate Finance
Specialisations
In-company projects and assignments Cash management 30 4
→ Implementation of a balanced scorecard for strategic Corporate risk management 30 4
performance management in a multinational software
Long term financing 30 4
company
→ Business development of new structured products on Corporate restructuring 30 4
the French market Reporting and financial communication 30 4

Partner companies Banking relations 30 4

Eads, Crédit Du Nord, Thomson, Faurecia, Dell, Deloitte,
Ernst & Young Project : Value creation and
performance management 30 4
Lionel Barbaroux - Class of 2008 SKEMA DNA:
“In 2007 I enrolled in the programme in Corporate Finance
at SKEMA. This programme taught me what to expect Ethics 15 2
when working in the field. The classes were small enough
so we could get personalised guidance from professors Intangible Assets Valuation 15 2
who had extensive relevant knowledge and professional Governance and risk Management 15 2
experience in corporate finance. As well as the professors,
Personal Development 15 2
there were also frequent guest speakers–full-time
practising professionals–who came to give their points of Research methods 30 4
view, which gave us a fuller picture. What I liked was that individual
Dissertation 30
the thorough analysis that was presented to students was coaching
always supported with hands-on practice so that I was TOTAL 450 90
ready for work and to take on responsibilities from the
first day on the job.
Indeed, the programme has helped me achieve my
professional goals: I’m already employed at Dexia in Lyon
as a client account manager.”

Guillaume Cummerwie - Class of 2009

“I’ve been very happy with the classes and the teaching
on the MSc Corporate Financial Management programme.
The blend of theory, practical application, and
interpretation of real-world events was just right. Aside
from the acquisition of knowledge, I’ve also improved
my public-speaking skills immensely. In fact, that skill
has helped towards my signing a contract with a Swiss
consulting firm. To get the job, among other things, I
had to give a 45-minute presentation. This job is with a
company called Helbling; I’ll be in one of their German
offices, in their Corporate Finance division. I’ll be working
in financial restructuring mostly, as well as a bit of M&A.
Another benefit has been the excellent relationship with
the programme director. The social-cultural side has Programme Director
been a valuable learning experience for me as well. There
has been a big mix of cultures on the MSc programme. Devraj Basu
Learning to work cross-culturally is great. Some clichés
were confirmed, some not. Sometimes, though, it was just
about learning to work with a variety of personalities.”

MSc Corporate Financial Management 17 ←

MSc Financial Markets
and Investments
Programme taught in English at the Paris, Raleigh & Sophia Antipolis campuses.
Career opportunities
Trader, broker, risk manager
Programme outline
The MSc in Financial Markets and Investments is a market-
driven finance program that closely reflects the constantly
changing world of international finance. The teaching and
curriculum use a practical approach.
The programme educates students in a personalized academic
environment for success in finance business by giving the
student practical expertise in the key fields in this area,
including Risk Management, Corporate Finance, or Derivatives
and Trading. Secondly, it teaches these professional skills
within a global macro-economic and financial environment,
with market-oriented courses in computer programming
such as VBA. Availability of Reuters terminals with existing
live quotes from different exchanges allows the students to
complete course material with live market experience.
The ultimate aim of the programme is to enable students to
realise their potential in their future careers by: giving students
regular access to experienced financial specialists who strive
for a delicate balance between the importance of strong
academic skills and practical market experience; improving
and broadening the career prospects of participating students
by providing them with training in financial risk management
and a good grasp of current issues in international finance;
offering a vehicle for career change for those participants who
may be working or studying outside the field of finance.
Why choose this programme
→ Small, international classes mean students build even better. For my internship, I'm going to work in Structured Products
fruitful inter-cultural relationships with one another in a brokerage firm in Switzerland. Because the required internships gave
and their teachers. Classes are taught by professors me more chances to gain valuable experience and with the specialisation
who have both strong academic backgrounds and in financial markets, I knew precisely what positions to look for in which
expert professional experience in finance. This unique companies.”
combination provides students with: an up-to-the minute
insider’s perspective of the changing financial arena, how
these changes play out, and how to react in the day-to-
day world of work.
Programme structure
→ The teaching emphasizes a hands-on, problem-solving
approach that means graduates can work productively Contact
Credits
from Day One on the job. Graduates can be sure of Hours
future career mobility because the Financial Markets Core Finance
and Investments MSc strikes the right balance between
technical skills and a global perspective. Advanced Financial Strategy S2 30h 4
Assets valuation S1 30h 4
→ The programme is developed constantly to ensure its Financial analysis S2 30h 4
relevance to shifting global financial markets. Classes
are also complemented by various talks given by full Financial Modelling with Excel S1 30h 4
time, high-caliber professionals from public and private International Financial Economics S1 30h 4
institutions in the global capital markets.
Financial Markets
→ Throughout the year, students develop professional Specialisation
contacts, get access to information from various Governance and compliance S2 30h 4
resources, and learn from each other. Indeed, one of
Derivative Instruments S1 30h 4
the strongest assets of this program is the opportunity
for cross cultural interactions and learning. The highly Fixed Income S2 30h 4
international make-up of classes will make it possible Portfolio Management S2 30h 4
for students to create a wide network of friends and
colleagues. VBA S1 30h 4
Financial markets elective:
In-company projects and assignments 3 electives (15h & 2 credits each)
→ Correlation between commodities and equities to be chosen among ... 45h 6
→ Dividend swaps as a new asset class
Financial Banking Risks S2
→ Forward curve as a forecasting tool in the soft
commodity market and its Granger casualty test Financial markets frameworks S1
→ Oil and natural gas correlation Structured Products S2
→ To what expend does Islamic finance banking present
a growing stable and safe banking system? Commodities S1
→ Leveraged ETF: the real correlation with their Index
Project : Value creation and
Partner companies
performance management 30h 4
HSBC, CALYON, BNPPARIBAS, SocGen, Commerzbank, SKEMA ADN:
15h 2
EFG… Ethics
Intangible Assets Valuation 15h 2
Daria Zharkina - Class of 2008
“It's been really good training, taught by really good Governance and risk Management 15h 2
professors. This is expert training in market finance. The Personal Development 15h 2
main teachers, Tarek and Bertrand, are expert teachers Research methods 15h 2
with expert market experience; they have profound
individual
knowledge and applied know-how in the field. Also, Dissertation coaching 30
their charisma and practical and interactive approach
to teaching has made it a real pleasure to learn with TOTAL 450h 90
them. The selection of students on this Master means the
intellectual level of students is high; and the students
know they are here to work. The Bloomberg Room: great!
Great for practical exercises too. The room was only for us
and students on one other Master, so it's been not only a
useful learning tool in itself but also a good meeting place
to share ideas and help each other out. I must admit: it's
also been a nice place to meet up to socialise too. There Programme Directors
have been frequent seminars with external professionals:
this has brought us very close to the real life of work. Raleigh & Sophia Antipolis: Tarek Amyuni
The students on this MSc are a diverse group: diverse Paris: Patricia Girod
in terms of academic backgrounds and diverse in terms
of nationalities and cultures. This has further enhanced
learning opportunities, as well as making my English

MSc Financial Markets and Investments 19 ←

MSc International
Marketing and Business
Development
Programme taught in English at the Paris, Lille
and Sophia Antipolis campuses
Career opportunities
By providing a well-rounded profile and a touch of
differentiation, the MSc in International Marketing and
Business Development opens the door to a range of careers
in marketing, sales and business development: marketing
research, trend agencies, communication and events agencies,
marketing or product managers, trade marketing or category
managers, sales and business development, key account
managers, purchasing... In an SME or start-up, graduates
would be ideally placed to become a sales and marketing
manager with a strong business development approach and
especially suited to jobs in international market development.
Students have found jobs in a variety of areas: consumer goods
(Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari),
hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B
(Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost
& Sullivan, The Brand Nation)…
Programme outline
Students will achieve a broad understanding of the strategic
and operational aspects of marketing, combining an awareness
of business development objectives with an appreciation
of intangibles and the creative side. The core modules will
integrate new thinking on marketing. A range of options will
allow students to focus on more specific career orientations
(web, retail, B2B, communication… etc). The programme
will integrate elements of market intelligence, sustainable
development and knowledge management as well as cutting-
edge insights into consumer behaviour and social networks.
It will also reach out to other disciplines, such as sociology
and anthropology to enrich students’ understanding of how
meaning and value are created.
Why choose this programme Programme structure
→ Marketing and business development go hand in
Contact
hand, using innovation, creativity and agility to drive Credits
Hours
top-line growth in companies. Tomorrow’s marketers
must be able to create value across borders and cultures Compulsory Courses
in diverse and often turbulent markets. They will have Understanding the elusive consumer 30h 4
to combine a broad awareness of the forces driving
those markets as well as the ability to use analytics and Gaining market insight 30h 4
information to gain customer insight. Exploring strategy for marketers 30h 4
→ This programme challenges students with new ideas
Strategic brand management 30h 4
while making application a watchword, thus preparing
them to survive in the fast-moving global knowledge Customers, value and profitability 30h 4
economy. Sustainable marketing 30h 4
→ Through specialisations, electives, projects and the
internship, students are able to tailor their profile or add 4 Options (30h/ 4 credits each) to be chosen
from those available (some variation possible 120h 16
a touch of differentiation. between campuses)
→ The programme has strong links with companies who
Communication &
are keen to recruit good candidates able to combine Web Marketing
Advertising
sound marketing analysis with an interest for sales and
business development and an awareness of strategic Marketing &
Retail Marketing
issues. Innovation
Run on three different campuses, the programme seeks Sales Neg. & Key
to reach out to local specificities in the electives: tourism, B2B Marketing
Account Management
luxury and hi-tech in Sophia, retail and direct marketing
in Lille… Project Management
Services Marketing
for Marketing
In-company projects and assignments Channel Management Market Intelligence
Students and faculty work with companies to get
close to market realities. Recent projects include: The 8 Electives (15h/ 2 credits each) to be chosen
from those available (some variation possible 120h 16
launch of the new X Box console and trends in gaming between campuses)
(Microsoft); the market for electrical vehicles (Peugeot);
Social media
rebranding at Monaco Telecom; innovation in the baby Marketing & Ethics
marketing
foods market (Bledina); the launch of the Gillette Fusion
razor; repositioning of Agnès B in the Chinese market; Value Management &
Mobile marketing
competitive strategy in retail (Auchan); strategic business Marketing
development at Château Roubine wine producer; Brands Processes Export Trade
and social networks (The Brand Nation); sustainable management Marketing
marketing policy (Cofidis); the strategic positioning of an
eco-designed range of products (Clayrton’s)… Generational
From CRM to CKM
Marketing
Partner companies Marketing & Quality
Viral Marketing
→ Procter & Gamble, Danone, Auchan, Ferrero, ECS, Management
Pepsico, Kraft, Leroy Merlin, Caisse d’Epargne, Frost &
Design, Marketing and
Sullivan, Monaco Telecom, Philips Sales Promotion
Technology
Viet Dung Tong - Class of 2009: Luxury Marketing Crisis Management
“If I compare the MSc in International Marketing with Not for Profit SAS certification in
the MBA I’ve been doing at home, I see that I learn more Marketing Data Mining (1)
here. I learn more because we practice what we learn
using practical exercises and assignments with real Learning from SAS Certification in
companies, this gives us more than knowledge in books. Marketing Mistakes Data Mining (2)
Course assignments made us get into contact with local Legal Aspects of
Sensorial Marketing
companies and gave us the opportunity to apply what we Marketing
had learned in class.
I found the teachers to be excellent, and very responsive
Research Methods & Dissertation
to the needs of students. I would often receive answers to Research methods 15h 2
my email enquiries almost immediately. Individual
Dissertation coaching 30
The international mix of students has also been a bonus.
In one of my classes, I counted 20 different nationalities. + Professional Development - 15h 2
Group work in these conditions was very educational; 15h/ 2 credits
at first communication was difficult, but with time we all
TOTAL 450h 90
learned to communicate inter-culturally. These skills are
good for my future in international marketing.
Next, I’m doing an internship in Sophia Antipolis. A
professor helped me find it by getting me into contact with
businesses in Sophia. The network is very strong here.
Programme Director
I’ll be working at Amadeus, in the Project Management
Peter Spier
office, facilitating communication between project teams
in the company.”

MSc International Marketing and Business Development 21 ←

MSc Strategic Event
Management and
Tourism Management
Programme taught in English at the Sophia Antipolis campus
Career opportunities
The course of study of this MSc cuts across a number of
disciplines, presented in two separate tracks – strategic event
management and strategic tourism management. Graduates of
this MSc find work in a broad range of supervisory, managerial
and consulting positions in both public and private sector
tourism or event organisations, often with a marketing and
sales orientation. Within a relatively short time span after
graduating, event management alumni can be expected
to go on to managerial posts within conference centres,
international associations, professional conference organisers,
destination management companies, convention bureaus,
exhibition organisers etc. Similarly tourism management
graduates can aim for positions in destination, hotel, travel or
distribution marketing and sales.
Some recent graduate examples include:
Project Manager for Amadeus; Senior Vice President at Jones
Lang LaSalle, Hospitality – North Africa and the Middle East;
Revenue and Reservations Manager for the Shangri La hotel in
Paris; human resources management specialist for Singapore
Airlines; Bid Manager for American Express Business Travel;
Sales Coordinator at Group Alain Ducasse; Revenue Manager
for Club Mediterranée; Owner, HL Adventure Destination
Management Company in Iceland; Junior Project manager at
Spice Up event agency; Charter & Incentive sales account
manager for Silversea Cruises.
Programme outline
The MSc in Strategic Event Management and Strategic Tourism
Management gives students the tools, knowledge and
attitudes to succeed in business events and tourism, global
economic sectors of increasing importance.
The specific objectives of the course are to develop students’
leadership skills, to develop understanding of strategy, gain
a thorough appreciation of the nature and characteristics of
users of business events and of leisure visitors, and to provide
students with the management, marketing and knowledge
management tools so that they can lead the way in this rapidly
changing environment.
The Strategic Events Management track is tailor-made for
the MICE (Meetings, Incentives, Conferences, Exhibitions/
Events) industry following extensive consultation with leading
professionals in the field. The track profiles stakeholders
within the industry (corporate, government and association
clients, venues and event services and destinations) and
follows market trends. It also focuses on teaching specialist
strategic skills in the areas of management, finance, IT and
sales and marketing in the events and meetings management
profession.
The Strategic Tourism Management track is multidisciplinary
rather than built around specific areas such as travel or
hospitality. Global strategic tourism issues and techniques are
focused on, producing graduates who are able to choose from
a variety of careers in, and related to, tourism management
and marketing. Speciality areas cover tourism marketing, as
well as the application of I.T. tools in leisure tourism marketing
and management.
Why choose this programme Programme structure
→ Students learn from renowned, international faculty
Contact
with excellent professional and academic experience, Credits
Hours
who work using «active learning» methods– the
practical application of theory. SKEMA works closely with Mandatory Courses
representatives from major organisations in the field Fundamentals of the Events and Tourism
(such as MPI, SITE and DMAI) and has a successful track 30h 4h
Industry
record of placing interns within the industry. Students
regularly meet, and are taught by, expert practicing Visitor Behavior 30h 4h
professionals who work locally and internationally. Distribution in Events and Tourism 30h 4h
Sales and Customer Relationship Marketing 30h 4h
→ SKEMA is one of only three Global Training Centers for
Meetings and Business Events for Meeting Professionals Strategic Marketing in Events and Tourism 30h 4h
International (MPI) in Europe. Visitor Economics 30h 4h

→ Nowhere is more appropriate to the study of event or Track courses:

tourism management than on the French Riviera, which one track to be chosen, 4 courses 120h 16h
(30h & 4 credits each)
has long been one of the world’s principal destinations.
Students are able to use the location on the French Event Management Track
Riviera –La Côte d’Azur– as a living laboratory while MICE – the business events industry
focusing on the regional strong points: event tourism,
Facility Management and Yield
luxury tourism and the use of new technologies in event
and tourism marketing. Financial Management in Events
IT in Events
In-company projects and assignments
Event Management students have had work placements Tourism Management Track
in a variety of business event related companies such Sustainable Performance in Tourism
as Liberty Incentives and the Grimaldi Forum, where
Financial Management for Tourism
students helped to develop new markets and to organize
and promote a flagship cultural event, respectively. Revenue Management
Tourism Management students have carried out IT in Tourism
internships in diverse institutions such as Shangri La
Hotels (yield management position), Deloitte Touche Electives: 5 electives (15h & 2 75h 10h
(tourism market researcher) and Aviatur (travel agency credits each) to be chosen from
position) Sample electives:
Event Marketing
Partner companies Convention Bureau Marketing
→ Amadeus Project Management for Events
→ Starwood Strategic Meeting Management
→ Silversea Cruises Destination Marketing
→ The MCI Group Mobile Marketing in Tourism
→ Grimaldi Forum, Monaco Team management
→ European Society of Cardiology Social legacy in events
→ Meeting Professionals International Luxury Marketing…
→ Tourism Section of the Nice Côte d’Azur Chamber of
Business Game 30h 4h
Commerce
Professional development 15h 2h
Ben Hainsworth, Director Congresses and Meetings Research & Dissertation
Division at the European Society of Cardiology
“Event and meeting management promises an exciting, Research Methods and Critical Thinking 30h 4h
challenging and varied career. For those seriously Dissertation Individual
30h
coaching
considering the profession, SKEMA’s Master of Science
has clearly identified employers’ requirements and has TOTAL 450h 90h
put them together in a way that literally defines the profile
of tomorrow’s industry leaders. What better way than this
to plan your entry into a business that distinguishes itself
through the variety of skills and knowledge that it both
demands and rewards? Gone are the days that graduates
could enjoy the comfort of learning the ropes while
acclimatising themselves to the realities of the workplace;
tomorrow’s executives will be expected to be able to run
with the ball upon landing.”

Muhuimei Han, Class of 2008 Programme Director

“What I liked about the MSc in Strategic Tourism
Management at SKEMA was the emphasis on real, actual Mady Keup
business and also the business games and simulations
we did, which put you in the real world. It wasn't just
about study and books, it was more real. And I found my
internship through the SKEMA network"

MSc Strategic Event Management and Tourism Management 23 ←

MSc Luxury
and Fashion
Management
Programme taught in English
at the Sophia-Antipolis campus
Career opportunities
The professional orientation of the MSc Fashion and Luxury
guarantees its relevance and ensures that students are
professionally operational by the end of the year.
The MSc Luxury and Fashion Management opens opportunities
to pursue careers in a wide range of fashion and luxury fields.
Whilst having a strong disciplinary base in International
Luxury Brand Management, its range is such that graduates
will be able to work with specialists in other areas, getting
involved in creative, marketing or finance positions. Graduates
can go on to work in top level management, designing,
sourcing, merchandising, budgeting, advertising, global
luxury or fashion brand management as well as strategy.
Graduates of this MSc have the education and training to
work in a variety of organisations including: commercial and
marketing firms, consultancy and research, corporate luxury
or fashion institutions. Graduates of the programme take on
roles that are essentially strategic, analytical, marketing and
planning. Recent graduates have been recruited into a wide
range of fields by leading fashion or luxury institutions and
multinational corporations such as DHV, Rodriguez, Dassault,
LVMH, Baume & Mercier, Hermès, Jitrois, Caudalie, BETC
Design….
Programme outline
The Luxury and Fashion Management MSc is international
in its orientation, reflecting the industry itself: international
manufacturing and distribution; cross-border ownership; and
global branding and communications.
This MSc recognizes that design, trend-recognition and
marketing skills –rather than production/manufacturing
skills– are what make today’s luxury and fashion firms
successful. These skills are the skills related to new product
development, marketing, strategic brand management and
communications delivery.
Motivated students are educated in an individualised
academic environment for success in the fast-moving
world of fashion and luxury. These skills are taught within
a global macro-economic and financial environment along
with market-oriented courses. The programme’s objective
is to enable students to achieve their career ambitions by:
giving students regular access to experienced fashion and
luxury specialists who have both strong academic skills and
practical in-company experience; improving and expanding
participating students’ career prospects by providing them
with training in fashion and luxury management as well as
understanding the issues in international trends and working
across cultures; for those who may be working or studying
outside the field of art, fashion and luxury, this programme
will provide the opportunity for a change in career direction.
Why choose this programme Programme structure
→ Professors have both strong academic backgrounds
Contact
and relevant expert professional experience in luxury and Credits
Hours
fashion. This mix of the academic and the professional
provides students with: an insider’s perspective of the Mandatory Courses
constantly developing world of luxury and fashion; how Globalisation 15 h 2
these developments play out over time; and the savoir-
faire to survive in the tough professional environment of State of the art in Fashion and Luxury 15 h 2
luxury and fashion. Strategic Choices 30 h 4
→ The programme draws on the advantages of its
Design and Innovation 30 h 4
location, on the south coast of France- with its long
history in fashion and luxury. Local, national and Luxury and Fashion Products and Services Mgt 30 h 4
international practicing professionals are called on to meet Integrated Luxury and Fashion Communication 30 h 4
and teach students on the programme, so students start to
Value management and marketing 30 h 4
build their professional network before graduation.
→ Classes are complemented by various presentation Pricing, Distribution and Retail in Luxury and
30 h 4
and seminars given by full time, leading professionals. Fashion
→ These practicing professionals also act as consultants Advanced Consumer Behaviour & New trends in
on the programme’s curriculum; their input means changes 30 h 4
luxury and fashion marketing :
are made continuously to the course of study to ensure
relevance to shifting international fashion and luxury markets. Finance and Accountability in Luxury and
30 h 4
→ The teaching emphasizes an applied, problem-solving Fashion
approach that means graduates can work productively Sustainable development: sustainable value
30h 4
from the first day on the job, ensuring graduates’ future creation in the luxury industry
career mobility.
→ The obligatory internship period is the culmination
Electives: 6 electives 90h 12
(15h & 2 credits each) to be chosen from
of this applied teaching method: in many cases this
internship period leads straight to a contract with that Fashion and Luxury Brand Management
same company. Advanced Advertising Strategies
→ Small classes with a high international ratio mean Regulatory issues in the luxury industry
students build fruitful inter-cultural relationships with Advanced Service Management in the Luxury
one another and with their teachers; and students get the Industry
regular feedback that is so vital for effective learning. Corporate design and multimedia
CAPM (international project manager
In-company projects and assignments certification from the PMI (Project Management
→ Study about the relevance of the European Institute)
Commission reform of the European wine growing sector. Microsoft PROJECT
Do the current EU propositions represent the right tools to Google adwords & Google analytics (expert
drive French industry into the globalisation process? skills in web-marketing and search-engine)
→ Luxury Yachting: can we forecast its development Corporate Communication
thanks to some financial surveys? Project Management for Events...
→ Air Transport challenges and the environment Business Game 30h 4
→ Fashion Hotels Brand Extension in the Fashion Industry...
Professional Development 15h 2
Partner companies Research & Dissertation
BETC Design, Dassault, Baume & Mercier, RSW, Jitrois,
Gucci, Neemrana Hotels, Global Luxuria, Jaypee Group… Research Methods and Critical Thinking 15h 2
Individual
Dissertation coaching 30
Eva Ghnassia, Class of 2009
"The Luxury & Fashion Management course offered TOTAL 450h 90
theory and more, because all of our courses were
based on concrete examples. Each course was based
on a particular subject, with real cases for practical
illustration. We learned about the history of different
brand names, we learned how luxury should be managed
in different countries according to the expectations
the particular markets; we also learned about specific
products (watches and watch-making, leather...).
We learned about the entire industry from design's
conception to incorporating corruption indices.
It was a great experience also in the way we could express
our own point of view and receive immediate and relevant
feed back from our teacher.
I carried out my internship at Baume & Mercier, in Paris,
Programme Director
as a commercial and marketing assistant. That was the
Ivan Coste-Maniere
perfect opportunity to understand the working reality of
Luxury Management in action.
I have gained a thorough understanding of this sector.
The whole course was extremely interesting and satisfying!
Now it's your turn to enjoy and make the most of it..."

MSc Luxury and Fashion Management 25 ←

MSc Web Marketing and
International
Project Management
Programme taught in English at the Sophia Antipolis campus
Career opportunities
This programme cuts across many domains of management
(communication, marketing, project management, sustainable
development, web-site, graphic design, brand and product
management…) with real expertise in internet, new
technologies and web-marketing in particular.
Graduates of the programme manage launches of new
products, services, events and franchises; they also manage
and develop corporate and business websites. So all sectors
are dealt with for your future job, especially as project
managers and marketing or communication managers.
Thanks to the multidisciplinary aspect of the programme,
many others jobs are possible as consultant in management,
web-marketing, quality and sales management and media
planning.
Some recent graduate examples include:
Marketing managers at L’Oreal and Elisabeth Arden; project
manager at Business Lab; communication manager at Nike;
relationship management analyst at Brown Brother Harriman;
marketing and communication manager at the Yachting
Club of Monaco; financial project manager at Lenovo; sales
director- ‘Univers’ at Decathlon; sales manager at Microsoft;
event project manager at the Martinez palace hotel (Cannes,
the French Riviera); radio media planner at LAGARDERE
Advertising; marketing manager at John-Taylor SA; web-master
at the Nice Cote d’Azur airport; quality and marketing manager
at BMW (Cannes, France); marketing coordinator at Porsche;
research marketing and pricing manager at Goodyear;
e-marketing project manager at Canal +; project manager
- European websites at Sony Europe; project manager -
European websites at Oracle Toronto, Canada; sales manager
at DANONE; marketing manager at the Hong Kong Trade
Development Council - Shanghai Branch Office China.
Programme outline
Today’s companies need managers who master three principal
competencies: project management, new technologies and
web-marketing and the development of new business ideas.
This MSc produces graduates who are competent, practised
and experienced in these three key areas.
To do this the Web-Marketing & Project Management MSc
redefines the role of the student; students take on the role
of junior consultants from the beginning of the year. This is
learning-by-doing taken to its logical conclusion.
At the start of the year companies come to SKEMA to present
projects they would like students to manage. They are real life
assignments with expected deliverables, budget and dead-line
to respect. Students choose the project they would like to work
on, and start working immediately.
The programme is structured so that students are presented
with relevant Web-Marketing & Project Management concepts
in class. Then they apply the concepts taught in class to the
projects they are working on. All the while, they are guided by
the professor-coaches who monitor their work, giving feedback
and calling for revisions when needed. After these revisions,
the student team presents their studies to their company
during scheduled meetings. At the end of the year students
must deliver the completed project they have been working on
to the company.
Over recent years students have done projects for companies
such as Amadeus, Orange, IBM, Dow AgroSciences,
Air Cannes, the Opera of Nice, Nike… Projects included
product launches, website creation, web-marketing, events
management, re-branding…
On the web-marketing side courses cover: website design,
search-engine optimization, web-marketing and research,
benchmarking, e-CRM, legal issues.
On the project management side courses cover: strategy,
project management techniques, HR management, budgeting,
scheduling, quality, risk analysis, managing change, and
MS Project. And combining both aspects, there are courses
covering: data-mining, competitive intelligence and knowledge
management, technical specifications and requirements.
Why choose this programme Programme structure
This programme has a close link to companies thanks to
Contact
strong partnerships; these partnerships provide five main Credits
Hours
benefits:
→ Technical skills and knowledge Fundamentals of marketing
This MSc will give you expertise in the creation of Advanced Consumer Behaviour 30h 4
products, services or events. Working on a real project for
a company, you apply managerial skills such as marketing Market Research 30h 4
and web-marketing, on and off-line communication, Marketing Strategy 30h 4
business plans, legal issues, web-site creation / design
/ management, CRM and e-CRM, e-commerce, change Fundamentals of the MSc
(in general: to manage product and service 120h 16
management… creation; in particular: to develop the real
→ Human expertise for managing teams and company project during the academic year)
communicating with stakeholders Project Management and Innovation (skills for
You work in teams with specific responsibilities and 30h 4
product and service creation)
assignments. You also manage company meetings and
professional presentations. Team spirit is an important Web-Marketing and e-communication 30h 4
value shared by teachers and students; all work towards Project Consulting I (consulting on the real
30h 4
the completion of the company project for best results. company project, first semester)
This contributes to the success of your training and your
credibility when you present this experience to recruiters. Web-site management & e-CRM 30h 4
→ Creativity and capacity to develop new business ideas
The need of companies for new ideas and creativity is the Quality Project Management, Financial and
30h 4
main motivation to entrust you with the project. De facto, Legal Issues
you will have to practice this exercise. For example, a Project Consulting II (consulting on the real
project team has created and managed events to launch a 30h 4
company project, second semester)
new outdoor brand for Nike.
Managing across borders and cultures 30h 4
→ To be coached by seven experts on your company
project. Electives: 5 electives (15 hours & 2 75h 10
These experts are consultants or CEOs. They teach credits each) to be chosen from
according to their expertise and then coach you on
Corporate design and multimedia
your project. You are managed on project management,
marketing and web-marketing - communication CAPM (international project manager certification
and e-communication, graphic design and web-site from the PMI (Project Management Institute))
management, business plans, legal issues, quality MS PROJECT
and knowledge management, issues of sustainable
development. Google adwords & Google analytics (expert skills
→ Professional and practical added value in web-marketing and search-engine)
By the end of the year, you will have hands-on experience Corporate Communication
with professional plans and frameworks such as:
Project Management for Events
action plans and activity reports to manage teams;
communication, risk, quality and business plans; project Business Game or project 30h 4
plans, and specification plans. You will also have
mastered tools to schedule and realize strategic analysis
Professional development 15h 2
of a project. Research & Dissertation
Research Methods and Critical Thinking 30h 4
Partner companies
Individual
IBM, PMI (Project Management Institution), Dow Dissertation coaching 30
AgroSciences, Altran, Nike, Areco, Convers, Chambers
TOTAL 450h 90
of Commerce, Opera of Nice, Arion, Synertal, Air Cannes,
Aava Communication, Digitrad, Aquariolis, UNHJ (Union
Nationale des Huissiers de Justice), Auro-Aptitudes, Nice
Airport

Julien Gobeaux, Class of 2007

“The first points I’d like to make about the MSc
Web-Marketing and Project Management–and of Skema,
generally–is that practically all the students are either
employed, or already on their way to being employed,
by the time they graduate. Graduates with the WM&IPM
qualification are actually able to choose their career
path from a variety of options. The programme is
comprehensive internet-tools training yet at the same
time it trains students to be operational managers Programme Director
capable of working in wider areas because of its hands-
on project management dimension. One of the main Muriel Walas
advantages of this programme is its alliance of theory and
practice by giving students regular access to practising
professionals; this combination makes it easy to apply
theory to the reality of the market. I now work for an events
company in Cannes as project manager.”

MSc Web Marketing and International Project Management 27 ←

MSc International Business
Doing Business in Europe
Doing Business in Asia
Doing Business in America
Programmes taught in English
at the Lille, Raleigh, Sophia and Suzhou campuses
MSc International Business 29 ←
Career opportunities
With SKEMA International Business Master of Science, our
students take a decisive step in their international career.
Our one-year multicampus programme adresses future global
business leaders.
It brings them necessary general management and multicultural
skills and knowledge but also a real exposure to different markets
as, each semester, they can select a different SKEMA campus in
Asia or Europe or America.
MSc in International Business graduates are easily employable in
a broad range of firms and organisations from exporting SMB and
multinational companies, both in B2B and B2C to international
government agencies and NGO’s.
The hiring companies spectrum is very large : Consulting,
Manufacturing, Banking & Insurance, logistics.
SKEMA MSc IB students easily get the job they want, as
International product Manager, Business Operations Manager,
International Business Development Manager, Export-area
Sales Manager, International Sourcing Manager, International
Purchaser, Strategic Consultant, International Project Manager..
and from there grow rapidly.
Diversity, business sense, adaptability, right mix of strategy and
hands-on... that's our global programme.
Programme outline
For students with a range of profiles: business, or non-business,
graduates as well as professionals. This is a general business
programme that provides the international perspective that is
essential in today’s professional world. Students on this Master
of Science will understand the challenges and issues associated
with doing business internationally: sharing knowledge and
innovation across borders and continents.
The MSc in International Business provides students with a broad
and general understanding of international management while
giving an in-depth education in the specialisation option students
choose to concentrate on.
The programme strikes the balance between practical business
applications and cutting-edge research and ideas.
Core courses provide the knowledge to survive in the global
knowledge economy: how industries change and firms compete;
how markets should be managed and financial decisions
made; how to cope with diversity and legal issues. Courses on
globalization, international business and corporate strategy
provide an overview.
Why choose this programme
→ Nowadays firms are often forced to go abroad to sell their
products and services. Also key inputs like raw materials,
components, human resources have to be obtained
internationally. Business is in a phase of unprecedented
internationalisation. This MSc will prepare you for it.
→ The programme is well suited to students with a broad range
of backgrounds, nationalities, qualifications and experience. The
international student make up on the programme precisely suits
the area of study, and team-work in these multi-cultural groups is
an application of international business in itself.
→ The international teaching staff has both strong academic and
professional experience and their teaching concentrates on the
application of theory to practical business situations.
Partner companies
Ibm,Orange, Amadeus, Groupe Accord, Decathlon, Auchan, Arjo
Wiggins
Non Profit:
European Union, Ubifrance, Chambers of Commerce, EURADA
Brussels (ARD lobbying group at the EU), The United Nations
Industrial Development Organisation in Vienna
Knar Khachatryan - Class of 2008
“Studying at SKEMA Business School was a unique experience,
rich both in professional achievements and personal
development. The school’s various programmes and cooperation
with business schools and universities from all over the world
offer a range of possibilities for future professionals to enhance
the qualities that they seek and adapt more easily to the
professional environment. Today, I can state with confidence that
the Master of Science in International Business balances perfectly
theory and practice: case studies, market surveys and projects
with companies located in the region (i.e. Chateau Roubine near
Lorgues). Pedagogical methods, highly-qualified professors and
guest speakers help to develop and improve competencies in
intercultural businesses and teamwork.
Team-building day, Business Game as well as various social
events and class parties after long days are good opportunities
for the students to better integrate themselves into this mixture of
cultures and characters.
The essential knowledge I acquired at SKEMA will give me a
solid base to understand international business relations as well
as possible, and to advance the team with whom I will work in
Armenia.”
Programme Directors
Lille: Michel Felix
Sophia Antipolis: Jean-Claude Tagger
Suzhou: Lennart Rudstrom
Raleigh: Jean-Claude Tagger
Why choose “Doing Business in Europe”
The formation of the Single European Market and its recent
enlargement meant that Europe became the largest trading bloc
in the world with a population of more than 540 million people,
making it a powerful competitive force in the global market.
Most analysts agree that the SEM has greatly enhanced market
opportunities for European companies and for every international
firm in the world because regional integration precedes and
maintains the globalisation of economies and firms.
Our programme represents a unique opportunity for European and
non-European students to become specialists of this economic
area and to customize a global international learning programme
with a focus on how to commerce and trade with Europe; in
this, the understanding of its moves towards a unified market is
crucial: Many regions and trade agreements in the world strive
for a free and unbridled large internal market in the increasingly
interdependent and global economy This specialisation track
with a large number of electives develops skills that will be vital
in a career in international management, in Europe, with Europe
and/or in similar regions of economic integration. This learning
experience encompasses a wide range of strategic and technical
knowledge in trade with and in Europe. (import-export project,
international market research study…) Theoretical concepts, in
this integrative learning programme, are always backed up with
real-life experience and applications.
We are proud to announce that SKEMA Business School
and its professor Dr Gabriele Suder, PhD, expert in the
field and author of Doing Business in Europe (2007 and
forthcoming 2011), has been awarded a Jean Monnet
Chair in European Integration. Such chair is attributed
by the European Union to selected higher education
institutions and its expert applicants with a recognized
expertise, with an aim to support and stimulate
worldwide teaching, research and reflection on European
integration. Jean Monnet projects are selected on the
basis of their academic merits and following a process of
rigorous and independent peer review, and are run with
strict respect for the principle of academic autonomy
and freedom. In this framework, Dr Suder’s ‘Doing
Business in Europe’ interventions in this programme are
supported by this chair, well in line with the European
and international identity of this school.
Why choose “Doing Business in Asia”
One of this programme’s principal strong points lies in its real
immersion in China at one of the country’s most important
science parks. Students thus benefit from an exceptional
academic environment, studying alongside Chinese and Asian
students and learning from professors from all over the world
who are also professionals in their respective specialist areas.
The campus location also offers unbeatable opportunities for
internships and future employment.
An additional plus are the many SKEMA alumni in the region
who can provide contacts leading to internships or employment.
Students’ understanding and analysis of Chinese, Asian and
foreign companies in China is enhanced through the strategy
course where students conduct an audit of a company’s
sustainable development. The course in Research Methods and
Critical Thinking culminates in a dissertation. The mandatory
internship gives students the advantage of learning by doing,
and may even kick start their career in marketing, supply chain
management, purchasing, management accounting, auditing,
consulting…
Why choose “Doing Business in America”
One of this programme’s principal strong points lies in its real
immersion in US at Raleigh, one of the country’s most important
science parks. Students thus benefit from an exceptional
academic environment, studying alongside American students
and learning from professors from all over the world who are also
professionals in their respective specialist areas.
This learning experience encompasses a wide range of strategic
and technical knowledge in trade with and from the Americas.
(import-export project, international market research study…).
Theoretical concepts, in this integrative learning programme, are
always backed up with real-life experience and applications.
The campus location , close to some of the most prestigious US
based global companies also offers unbeatable opportunities for
hands-on projects, internships and future employment.
MSc International Business 31 ←
Programme structure
Contact
First Semester All Campuses hours
Credits

Strategic choices and (depending on the campus you choose):

-‘Doing Business in Europe/the European perspective’* ;
30h 4
-‘The Chinese perspective’ or
-‘the North American perspective’

International Finance (Risk,Corporate,Trading) 30h 4

International Marketing 30h 4

International supply chain 30h 4

Managing an Import-Export Project 30h 4

Seminar Research Method and Critical thinking 15h 2

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’

Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge
Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB Electives
Managing NGO’S, Strategic Consulting, Introduction to Mergers & Acquisition, Introduction to Financial
Markets

TOTAL SEMESTER ONE 225h 30

Second semester: Option Doing Business in Europe Contact

Credits
(Lille & Sophia Campuses) hours

Doing Business in Europe* 30h 4

International Human Resources 30h 4

Communication in Europe 15h 2

Managing Import/Export Project (Continued) 15h 2

European distribution channels 15h 2

European Financial Management 15h 2

Business game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’

Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge
Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electives
Doing Business in Middle East, Doing Business in Asia, Doing Business in Latin America, Doing Business
in North America, Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Individual
Dissertation 30
coaching

*All courses marked by an endnote in this brochure are co-supported by the Jean Monnet chair. Project Title: Corporate
Europeanization: Applied Knowledge for education, employment, growth and stability. A podcast – based project. Grant Agreement/
Decision number: 175609-LP-1-FR-AJM-CH. Disclaimer: “This project has been funded with support from the European Commission.
This publication/communication reflects the views only of the author, and the Commission cannot be held responsible for any use
which may be made of the information contained therein.”
Second semester: Option Doing Business in Asia Contact
Credits
(Suzhou Campus) hours

Asian Legal System and Institutions & Corporate Finance 30h 4

International Human Resource Management 30h 4

Doing Business in Europe* - in China 30h 4

Introduction to Chinese Language & Culture 30h 4

Business Game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’

Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge
Management, Leadership and Executive Management, Web Marketing in Asia, Chinese Business Context

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electives
Doing Business in Middle East, Doing Business in Latin America, Doing Business in North America,
Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Individual
Dissertation 30
coaching

Second semester: Option Doing Business in America Contact

Credits
(Raleigh Campuse) hours

American Legal Systems and regulations 30h 4

International Human resource Management 30h 4

Doing Business in Latin Americas 15h 2

US history and political economy 15h 2

Mercosul, ALENA and other alliances 15h 2

US Financial Management 15h 2

Business Game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’

Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge
Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electives
Doing Business in Middle East, Doing Business in European Markets*, Doing Business in China,
Doing Business in Asia, Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Individual
Dissertation 30
coaching

MSc International Business 33 ←

MSc Entrepreneurship
and Innovation for a
Sustainable World
Programme taught in English at the Sophia-Antipolis campus

Career opportunities Charles CALLEJA - Class of 2002:

→ Entrepreneur “Choosing this MSc Entrepreneurship and Innovation was
→ Incubator advisor, investor really a useful choice for me: it allowed me to quickly find an
→ Marketing and sales in innovative start-ups interesting first job with Altran Group within the innovation
→ Development of new activities in existing companies consulting industry, then to set up my own company
→ Business developer linked to Exports & Innovation Channel management. My
→ Consultant and audit entrepreneurship education & profile was a key to get few years
later an executive degree from Insead. I had overall an excellent
preparation to help me to create my own venture.”
Partner companies
Local incubators, Sophia Business Angels, Pôle Artemis-
CARMA, Pôle Capénergies, Partnership with the Master
Innovation and Technological Entrepreneurship (MNN) of the
Tech de Monterey (Mexico)
Programme outline → Solutions-based selling
→ Eco-system of innovation A key challenge of innovators is to define a valuable selling policy to
Innovation is like an iceberg and a tropical forest. It is like attract customers and to establish the company on its market. Another
an iceberg because what you see above the surface is just a key challenge is to understand in detail the customer expectations and
small part of the content. It is like a tropical forest because, to propose a solution which is no longer a single product or service,
like a biological ecosystem, a variety of elements is necessary but a solution designed to satisfy the customer need. This course deals
for life to develop. The course is organized to discover what is with those issues, giving the participants knowledge and skills to
under the surface of innovation and the multiplicity of actors define a sales policy, including negotiation skills.
necessary to develop rich innovative environments.
Why choose this programme
→ Entrepreneurial finance → The positioning of the programme on eco development
Entrepreneurial finance has two main characteristics if → ISMA 360° methodology on marketing of innovation
compared with traditional corporate finance. Because it → Strong links with the Sophia Antipolis cluster and its entrepreneurs
deals with a new activity, there are neither financial flows → The support of the school incubator for participants with an
nor assets to get funded and the entrepreneur has to entrepreneurial project
raise significant amounts of money to finance the activity.
The second characteristic of entrepreneurial finance is In-company projects and assignments
that it is risky. For those two reasons funding is mainly → Open innovation at Norsk Hydro
in capital and the players are not traditional banks but → How does the development of innovative activities in China impact
Business Angels, Venture Capitalists and the financial the R&D organisation of companies from developed countries? The
markets. Therefore the main expertise of finance experts case of China-based foreign R&D centres.
is capital raising and valuation of the project. → Students have the possibility to make a Business Plan of their own
project instead of the thesis.
→ Strategic marketing of innovation
The marketing of innovation is different from traditional Programme structure
marketing because the product is often new and the Contact
market does not exist so far. Therefore most of the Credits
Hours
failures of innovative products or services are due
to marketing reasons. The course will present the Mandatory Courses
specificities of marketing of innovation, and the students Globalization 15h 2
will discover a unique marketing method, ISMA 360°,
Collective Creativity Skills 15h 2
developed at SKEMA, which is widely recognized as one
of the most advanced in the field. Strategic Choices 30h 4
Eco-System of Innovation 30h 4
→ New venture and Business Plan
Entrepreneurial Finance 30h 4
This course will take the student from innovative idea
creation to early start-up activities and acquisition of the Eco-Design 30h 4
first clients for a new business. Central to this process is Strategic Marketing of Innovation 30h 4
the iterative creation and fine tuning of a business plan,
development of understanding the uses of the business New Venture and Business Plan 30h 4
plan for management of key activities and for attracting Strategies of High Growth Businesses 30h 4
outside investors. Technology and Innovation Management 30h 4
→ Eco Design Solution Based selling 30h 4
Eco-design is a process helping companies develop Electives: 5 electives (15 hours & 2 75h 10
competitive and innovative low environmental impact credits each) such as:
products. The main principle consists of including
environmental criteria in the early stages of the design Intellectual Property
process of products, throughout its development, taking into Sustainable development (seminar)
account aspects of its entire life cycle. This course aims at
Social Business (seminar)
giving useful and main knowledge on eco-design: principles,
methodologies, tools, impacts on the innovation process, Managing people (seminar)
external and internal information flow and cost flow. Entrepreneurial skills (seminar)
→ Strategies of high growth businesses Business Game 30h 4
Some businesses outperform others in terms of growth
Professional development 15h 2
of the annual sales turnover, number of employees, and
profit. What characterizes these organisations? What do Research & Dissertation
they do better than their competitors? This course aims Research Methods and Critical Thinking 30h 4
at analysing the propelling ingredients commonly found
Individual
among these companies, which contribute to constantly Dissertation coaching 30
improve the performance of a specific business model.
TOTAL 450h 90
Students will learn to identify these factors of success.

→ Technology and innovation management

The technology-management interface will be explored
from two perspectives: (1) the management of the Programme Director
technological environment (2) the impact of technology
and innovation on business processes and functional Michel Bernasconi
areas of the company, whatever the technological
intensity of the company.

MSc Entrepreneurship and Innovation 35 ←

MSc Human Resources
Management
Programmes taught in English
at the Lille and Sophia Antipolis campuses
Career opportunities
HR managers, HR directors, recruitment consultants, learning
and development officers, careers development consultants.
Programme outline
• The goal of this Master is to develop, train and coach
the participants in their specialisation in Human Resource
Management. The programme trains HR professionals, who
will, in the long term, occupy managerial positions.
In order to achieve this objective, the programme aims:
• To bring to the participants solid theoretical frames in the
fields which underlie HRM, in order to allow them to anticipate
and to develop a transverse and strategic vision;
• To develop reflection about the practices implemented
within the company, in order to develop operational skills,
pragmatism, and permanent quest for improvement;
• To allow the personal development of the auditors and to
develop their managerial potential.
• To enhance organisational performance and satisfy company
strategy while taking employees’ needs into account
• To have the strategic, organisational, practical and personal
skills needed to become successful HR managers
Why choose this programme Programme structure
→ A project-based pedagogical approach, with some
Contact
students alternating in-company experience and studies Credits
Hours
and others working on consultancy projects for partner
companies. 9 Compulsory Courses
→ The programme focuses particularly on the personal (30h each – 4 credits)
development of participants and their values in order to 1- Social Law 30h 4
prepare them for a responsible and meaningful career in
2- Industrial Relations
leadership.
Trade union, Labour relations, Industrial 30h 4
→ Strong links with professional and academic
negociation
bodies in HRM (Association francophone de gestion
des ressources humaines (AGRH), Institut d’audit 3- Human Resources Management Policies
social (IAS), Association pour le développement de (People Management)
l’enseignement et de la recherche sur la responsabilité Skills management, Career management 30h 4
sociale de l’entreprise (ADERSE); le réseau international Recruitment and selection, Remuneration,
de recherche sur les organisations et de développement Communication
durable (RIODD), Association nationale des ressources 4- International dynamic in HRM
humaines (ANDRH) …) Compensation and benefits in international firms
→ The programme also integrates the international 30h 4
Cross cultural approaches of industrial relations
aspects of Human Resources Management Challenges of international mobility
5- Theoritical approaches in HRM
In-company projects and assignments
Main streams, Key issues 30h 4
These are rich and varied, and can be presented under
Challenges in HRM in the context of globalization
two broad headings:
→ Specialised assignments on some aspect of HR policy 6- Human Side of HRM
(recruitment, training, studies on Strategic Workforce Advances in OB, Mobilisation and motivation 30h 4
Planning, participation in setting up of HR Management Psychological contract, Organisational justice
Systems) 7- Technology and HRM
→ Broader, general assignments combining several 30h 4
E-HRM, SIRH
different aspects of HR policy (recruitment and/or
training, remuneration and/or SWP) or in relation with 8- Health at Work
transverse projects (Change management consulting, Mental health and well being
30h 4
diversity project manager...) Security at work, Prevention and action
Psychopathology in the workplace
Partner companies 9- Ethics, multicultural management, diversity
30h 4
Adecco, Alexandre Tic, Apec, Auchan, Bayer Schering, and discrimination
EDF, Kiabi, Henkel, Valeo, Rexel, Orange, Manpower
Otis, Groupe Holder, Findus, General Electric, CMH, BNP
5 Electives 75h 10
(15h/ 2 credits each) include
Paribas, Orange, Accenture / Andersen Consulting, Crédit
Agricole, Hewlett Packard, SAP, PeopleSoft, IBM, Société French legal context of professional training
Générale, Calyon, Total, Amadeus, Thales, Ericsson, Texas Social responsibility and human resources
Instruments, Microsoft management
HR management consulting and social auditing
Marina Sensour - HR department, Accenture (2009-2010)
The courses were alls very interesting: Operational issues in HRM
Social law: social law in France and in Europe: very Project 60 hours (8 ECTS)
formative and complex topic
Labour relations: critical for an HR manager, understand HRM audit 30h 4
the labor relations, trade unions interactions in the Serious games, business games 30h 4
company
Total reward management: one of my favorite courses, Professional Development 15h 2
interactive course, many case studies to balance the Professional Thesis
theory, you will learn that rewarding an employee can be
more than just a salary payment Research methods : coaching, writing workshop,
30h 4
People management: not only a theoretical course but a process of academic research
share of HR experiences on how to develop and manage Dissertation Individual
coaching 30
people
Advanced organisation behaviour: critical course for a HR TOTAL 450h 90
manager to develop critical thinking

Programme Directors
Lille: Stéphanie Chasserio
Sophia Antipolis: Florian Sala

MSc Human Resources Management 37 ←

MSc Business Consulting
& Information Systems
Management
Programme taught in English at the Sophia Antipolis campus

Career opportunities
→ Consultant in organisation
→ Consultant in operations management
→ Consultant in Information Systems Management
→ Information Systems auditor
→ Project manager for IS projects

Programme outline
Jointly designed with SAP, Ernst & Young, but also PMI France-
Sud, the purpose of this programme is to train highly qualified
professionals in Information Systems. Courses on SAP will be
held on the premises of SAP Labs France at Sophia Antipolis.
Ernst & Young courses (leader on the French market for
Information Systems auditing) will be delivered by the firm's
Senior consultants and partners: they will address Information
Systems Audit, but also the legal, tax and security aspects of
these systems. Courses in Project Management will enable you to
achieve a professional certification in Project Management.
Why choose this programme Programme structure
It provides the opportunity to participate in a programme
Contact
whose content has been defined by some of the world's Credits
Hours
most prominent players in Information Systems with
reference to their recruitment needs and those of their Mandatory Courses 300h 30
principal clients. Beyond being a course offering a Project Management Fundamentals and MSP 30h 4
diploma of a high academic level, it is also an MSc
enabling participants to prepare for professional Audit & Risk Management 30h 4
certifications: Digital Business Solutions 15h 2
→ SAP Certifications (EtoE 100 and EtoE 200)
Business Process Management 30h 4
→ PMI® (CAPM or PMP®, depending on your professional
experience) CERTIFICATION : CAPM or PMP 15h 2
Recognised internationally, these three certifications,
added to the quality of the training dispensed by
Option BC :
Ernst&Young teams, make this programme a unique
springboard for a professional career in the field of Change Management 30h 4
Information Systems. Finally, the MSc in Business Consulting Organisation & Strategy in SMEs 30h 4
Consulting & Information Systems Management benefits
from the competitive, high-tech and international context SAP Certification TERP10 90h 12
of the Sophia Antipolis technology park. This unique Operations Management 30h 4
environment provides preferential access to leading-edge
businesses, consulting groups and industries.
Option ISM :
In-company projects and assignments IT technical skills: Java, UML… 30h 4
→ Supply Chain Management (CMA CGM)
SAP certification 1 – Support Advisory - Eto100 60h 8
→ E-Commerce (Salomon)
→ E-Government (Conseil Général 06) SAP certification 2 – Support Advisory – Eto200 90h 12
→ Project Management (IBM) New trends in management control 30h 3
→ IS Audit (Ernst & Young)
→ IS Consulting (Ernst & Young) Electives : 90h & 12 credits to be 90h 12
→ Project Support Engineer (SAP) chosen from
Knowledge Management 30h 4
Partner companies Managing Innovation 30h 4
→ Ernst & Young
→ SAP Ethics and Corporate Social Responsibility 30h 4
→ PMI Sustainability and eco-design 30h 4
→ IBM
New Technologies regulations (Law) 15h 2
→ Inria
Certification : Prince 2 30h 4
Vincent Petit - Partner Ernst & Young Certification : Six Sigma yellow belt 30h 4
“The course is intended to be as pragmatic as possible
and is largely taught by professionals from partner Certification : Six Sigma green belt 30h 4
companies and international organisations (SAP, Ernst Project
& Young, PMI France-Sud, IBM). The most advanced
Professional consulting project 30h 4
knowledge possible in the field of information systems
can thus be delivered, whether at the level of market Professional Development
leader SAP integrated software or methodologies for
Résumé, cover letter, individual and group
project management and information systems. This 15h 2
interview, individual coaching
European Master of Science is totally innovative in that
it offers very practical courses delivered by prestigious Research & Dissertation
players. This training will make it possible to efficiently Research Methodologies (and individual coaching) 15h 2
meet the requirements of companies and consultancies in
Individual
the area of information systems, for integrated software Dissertation coaching 30
suites, project management and information system
Information Systems (in French)
auditing. After obtaining this Master of Science, students
will thus be fully operational to work in these professional TOTAL 450h 90
areas. The conditions under which the training will be
carried out will also be unique and of very high quality.
Held in the pleasant and comfortable setting of SKEMA
Business School, courses will be given by managers from
the Ernst & Young consultancy firm and experienced
Programme Director
speakers from the PMI France-Sud and CIGREF. As for SAP Sophia Antipolis: Gabriella Colombo
courses, they will be held right on the premises of this
Sophia-based software publisher, thus enabling students
to benefit from the SAP platform and all the technology
available.”

MSc Business Consulting & Information Systems Management 39 ←

MSc Supply Chain
Management and
Purchasing
Programme taught in English at the Lille and Sophia Antipolis campuses.
This MSc is accredited by the Conférence des Grandes Ecoles.
Career opportunities
Graduates of this MSc have a potential for recruitment in a
wide range of industries and sectors. The field of purchasing
and supply chain offers a variety of possible assignments
and jobs ranging from generalist Supply chain management,
Materials management and Project management to specialist
purchasing, procurement, demand planning, logistics &
transportation, as well as consulting positions.
Programme outline
The MSc in Supply Chain Management and Purchasing (SCMP)
provides a unique opportunity for acquiring a specialist
qualification in the area of supply chain management,
combined with a generalized one in Project Management.
This MSc programme is designed for practicing professionals,
mid-career managers and graduates seeking specialised
training in the complementary fields of Purchasing, Supply Chain
Management and Project Management at managerial level.
Why choose this programme Whatever the campus, the MSc Program follows the same structure.
There are at least 7 good reasons to choose this MSc It covers the whole span of supply chain activities from planning,
→ It is accredited by the Conférence des Grandes Ecoles purchasing, receiving, production, store to delivery through 9 compulsory
→ It offers dual competency in Supply Chain courses and 4 elective courses. It is designed with a progressive shift
Management, Purchasing & Project Management from theory to practice. Specific courses are structured around project-
→ Many internationally recognised certifications are based learning, where students are immersed in companies in order to
facilitated within this MSc, thereby boosting careers deal with real life supply chain and purchasing issues.
of participants. Certifications include the preparation
for BASICS (Basics of Supply Chain Management) of
APICS® The Association for Operation Management, the Contact
Supply Chain Council SCOR-S Certification (Supply Chain Credits
Hours
Operation Reference Model), ASQ (American Society
for Quality) Certification, Certified Associate in Project Compulsory courses
Management (CAPM®) professional certifications of Supply Chain Strategy and SCOR Model 30h 4
the Project Management Institute (PMI®). Certification
Fundamentals of production planning
“Associate Value Specialist” (AVS) of the Society
(including Basics of Supply Chain 45h 6
of American Value Engineering International (SAVE
Management certification)
International). A Lean Six sigma yellow/green belt level
course is also part of the curriculum. Supply Chain Information Technology and tools 30h 4
→ It includes Global MMOG/LE certification & a Risk Management in the supply chain 30h 4
consulting project allowing participants to assess the
logistics performance of specific companies Fundamentals of procurement and purchasing 30h 4
→ Collaboration with local companies who contribute to Advanced sourcing 30h 4
the programme design and who teach on the programme.
Project Management (including MS project,
→ International faculty, both academics and
CAPM® certification in Sophia/ PRINCE 2 in Lille 45h 6
professionals teach on the programme and students
foundation level)
come from all over the world.
→ SKEMA Business School has developed many links Transportation & International Logistics 30h 4
with the Professional Bodies at national and international Lean Quality Management (Lean six sigma) 30h 4
level, in particular for the development of international
standards and research. SKEMA Business School is Choice of 3 specialist courses 45h 6
(15h & 2 credits each), from
involved with: the Supply Chain Council (SCOR), APICS®
The Association for Operations Management, Association SCOR-S - certification
Française pour la Logistique (ASLOG), Compagnie des Supplier Relationship Management (SRM)
Dirigeants et Acheteurs de France (CDAF), CPIM de France,
The International Society of Logistics (SOLE), Society Human Resource Management in the supply
of American Value Engineering International (SAVE chain (Sophia Antipolis only)
International), Project Management Institute PMI®, APM Value Management Value Engineering (Lille only)
Group (PRINCE2™, MSP™), Major Projects Association (MPA), Purchasing Negotiation and influencing skills
American Society for Quality (ASQ), the 6 Sigma Institute.
Choice of 3 elective courses 45h 6
(SKEMA DNA) from
Arnaud Dugeay - Logistics Director, KONE France
“I invited students from the SKEMA MSc in supply chain Knowledge Management in the Supply Chain
management to undertake the MMOG/LE exercise at Sustainable Purchasing and Green Supply
KONE. I was pleasantly surprised by the output and Chain Management
the quality of the recommendations made by the MSc Basics of finance (for SCM)
students. Afterwards I took the opportunity to invite one
of the students to do an internship in order to implement Team Management & Social Competencies (Lille Only)
those recommendations. As a result of which KONE has Projects to be completed
been able to identify key steps for making its supply chain
more socially responsible. Based on these encouraging Supply Chain Audit (Global Materials
results, we decided the following year to undertake the Management Operations Guidelines/ Logistics 30h 4
MMOG/LE audit again, in one of our sister companies”. Evaluation-MMOG/LE)
Professional Development 15h 2
Programme Structure
Research methods & Critical Thinking 15h 2
The MSc programme is currently delivered in the
Individual
campuses of Lille and Sophia Antipolis where it follows a Dissertation coaching 30
different rythm and length, as described below:
TOTAL 450h 90

LILLE Campus SOPHIA Campus

Acad. year 12 months 8 months
Internship/ 6 months 4 to 6 months
Dissertation
Rythm 1 week classes 8 month classes
Programme Directors
followed by 3 weeks followed by 4/6 Lille: Negar Armaghan
in a company months in a company Sophia Antipolis: Catherine Taupiac

MSc Supply Chain Management and Purchasing 41 ←

MSc Project and
Programme Management
and Business Development
Programme taught in English at the Lille and Paris campuses.

Career opportunities
Project / Programme Director, PMO Director, Programme Manager,
Project Manager, Business Engineer, Cost Engineer, Industrial
Management Controller, Scheduler, Estimator, Quantity Surveyor,
Consultant, Information Systems Manager...

Programme outline
The main objective of the programme is to facilitate the dynamic
development of participants' managerial and entrepreneurial
competencies, allowing them to enlarge their expertise, and to
work as managers and leaders in the management of complex
projects, and in an international and multicultural environment.
Why choose this programme Programme structure
→ A work and study international programme taught by
Contact
leading experts and researchers in Project Management; Credits
Hours
→ Personal and professional development: intercultural Specialised Subjects Mandatory Courses
Team & Social competencies workshop; Project Management Fundamentals 30h 4
→ At the forefront of PM discipline and practice: this Organising Projects 30h 4
curriculum is based on professional bodies’ standards Financing and Auditing Projects 30h 4
and offers a full set of professional certifications in Project
Team & Social competencies/Multicultural
Management, Cost Engineering, Maturity models; 30h 4
Management
→ With a view to achieving high academic and professional Project Performance Assessment 30h 4
levels this course includes preparation for the main Organisational Maturity Model 30h 4
Professional Project Management Certifications:
PRINCE2®:preparation to Foundation -
-The certifications 'project management professional' 30h 4
Professional Certification
(PMP™) and 'certified associate in project management'
(CAPM™) and programme management professional PMI® PMBoK Guide® : Preparation to the
30h 4
(PGMP™) of the Project Management Institute (PMI™); CAPM™ - Professional Certification

→ The certifications 'foundation' and practitioner' levels

Electives 150h 20
150H and 20 credits to be chosen from
from PRINCE2®, MSP®;
Microsoft Project 15h 2
→ The certifications 'Interim Cost Consultant' (ICC), PRINCE2® preparation to Practitioner -
'Certified Cost Engineer' (CCE) and 'Certified Cost Consultant' Professional Certification 15h 2
(CCC) and Earned Value Professional (EVP) of AACE
PMI® PMBoK Guide® : Preparation to the
15h 2
PMP™ - Professional Certification
→ The certification 'Project Management Coordinator' (PMC)
of the Project Management Association Japan (PMAJ); Project and Programme Management for
Enterprise Innovation - P2M PMAJ Japanese 15h 2
In-company projects and assignments certification
Students develop their knowledge and practice by working Team & Social competencies in virtual projects,
on real projects during their internship and the completion 15h 2
Leadership and the MBTI Test®
of their professional thesis. They assist project and
Cost Engineering referential: American
programme managers, develop new specific PM tools, 15h 2
Association of Cost Engineering International
market new products or research on PM best practices
in their home countries. Working professionals address Cost Engineering Certifications - Professional
15h 2
specific business issues through their professional thesis. Certification
Managing Successful Programmes MSP®
Partner companies preparation to Foundation - Professional 45h 6
Accenture, Air France, Air Liquide, Air Bus (Eads), Alcan, Certification
Alstom Transports, Cosmetique Active Espagne, Decathlon,
Eurogroup Consulting, Framatome (Areva), IBM France, Simultrain (projects simulation) 15h 2
Lesaffre Levures, Nexans, Bouygues, Orange Six Sigma Yellow Belt 30h 4

Pr. J. Rodney TURNER, PhD - Adjunct Professor

Projects/Thesis
"This Master offers a unique combination of assets. First, Strategic Project Management/Business Game 30h 4
participants are trained to achieve professional certifications Research Methodologies (and individual
from leading countries in PM such as the USA, UK, Japan… 15h 2
coaching)
thus gaining added recognition in the world of project
Individual
management. Dissertation coaching 30
The second advantage lies in the content of the programme:
we offer core courses in project management theory
Professional Development
and practice, but also go one step further by teaching Résumé, cover letter, individual and group
15h 2
about PM asa strategy, and governance means, defining interview, individual coaching
accountabilities and responsibilities in strategic decision- TOTAL 450h 90
making.
And last, the work-and-study format is an excellent
combination both for students and professionals. By doing
high-profile internships, students get a chance to enter the
job market very easily; and professionals gain valuable
knowledge and experience that boost their career and
benefit their company".
Programme Director
Justine Sabin

MSc Project and Programme Management and Business Development 43 ←

MSc in Business
and Economics
Programme taught in English at the Sophia Antipolis campus
Career opportunities
Graduates can expect to find employment in a wide range of
businesses as
→ business analysts and consultants,
→ project analysts or industry economists in government and
private sector organisations;
→ managers;
→ policy advisors;
Students who are inclined to quantitative studies can also
expect to find employment as researchers in economic think-
tanks or be admitted to doctoral graduate programmes.
Programme outline
The MSc programme in Business and Economics will offer
students a critical analysis of fundamental subjects such as
macroeconomics, microeconomics, statistics, econometrics,
and some more specific ones, such as industrial organisation,
finance, international economics, and economics of
knowledge. In addition, it provides an ample portfolio from
which to choose elective courses. In particular, students can
decide to focus in Finance, Management, or International
Business.
Applicants are not required to have prior training in
Economics. However, students who have already a good
background in Economics, Statistics and Econometrics can
request to the director of the Master to replace one or more
compulsory courses with those offered by other SKEMA Master
Programmes.
Why choose this programme Programme structure
This programme is offered in partnership with OFCE
Contact
of Sciences Po, Paris. The OFCE is both a university Credits
Hours
research centre and an institution for forecasting and
evaluating public policies. It brings together over
40 French and international researchers, including Mandatory courses
several internationally renowned research fellows
and three Nobel Prize laureates. The OFCE scholars Microeconomics 30h 4
investigate the main fields of theoretical and empirical Macroeconomics 30h 4
research (macroeconomic theory, growth, social
Introduction to Econometrics 30h 4
welfare systems, taxation, job policies, European
construction, competition, regulations, industrial policy, Quantitative Methods 30h 4
globalisation...). They also inform policy makers about Advanced Microeconomics 30h 4
social and economic issues, such as the reform of
Advanced Econometrics 30h 4
the French pension system, the bailing out of Greece,
the competitiveness of firms, the challenges and Macroeconomics of Innovation 30h 4
opportunities of free trade, or the containment of the Industrial Organisation 30h 4
public debt.
International Economics 30h 4
This is a high-quality and highly selective programme; Network Economics 30h 4
you can expect to gain a significant edge in getting a job
that requires analytical thinking.
Electives : 75h of electives (15h & 2 75h 10
credits, or 30h and 4 credits) to be chosen from
Furthermore, interacting with an outstanding faculty
(all professors have Ph.Ds of well known national and Organisational Behavior (Ph.D. management) 30h 4
international institutions) will facilitate building up an Organisational Designs (Ph.D. management) 30h 4
excellent professional network. Financial Analysis (MSc. International Finance) 30h 4
The main objective of the programme is to teach students Finance markets (MSc. International Finance) 30h 4
how to apply key economic principles to understand and International Financial Economics
solve practical business problems in a range of fields, 30h 4
(MSc. International Finance)
including banking, telecommunications, intellectual
Derivative Instruments
property rights, energy, and commerce. A particular 30h 4
(MSc. International Finance)
emphasis will be given to the management of knowledge
as a way to succeed in your chosen career. Fixed Income (MSc. International Finance) 30h 4
Portfolio Management
In-company projects and assignments 30h 4
(MSc. International Finance)
→ Most courses will require weekly or bi-weekly
Strategic choices and Internationalization
assignments. There is a business game course that will 30h 4
(MSc. International Business)
allow students to play out business strategies. This
course may be replaced with a project based on a short International Finance
15h 2
stay in a company of a student’s choice. (MSc. International Business)
Strategic Innovation
Partner companies 15h 2
(MSc. International Business)
Société Générale, Veolia, Boston Consulting Group, Crédit
Agricole, Caisse de Dépôt, World Bank, and GDF Suez Sustainability and eco-design
15h 2
(MSc. International Business)
Jean-Luc Gaffard, director of the Research on Innovation European Legal System and regulation
15h 2
and Competition Department (OFCE ), and director of the (MSc. International Business)
Department of Economics at SKEMA
" This programme is a real opportunity to master the most
Project
elaborate analytical tools and acquire a double expertise In-company project or Business Game 30h 4
in management and in applied economics. It also
provides students with a proficiency in the analysis of
Professional Development
industries and of the economic environment of large Résumé, cover letter, individual and group
15h 2
companies, national and international institutions. interview, individual coaching
These professional skills are taught in an international Research & Dissertation
environment and in partnership with OFCE (Economic
Research Centre of Science Po - Paris) and its different Research methodologies 30h 4
departments (Analysis and Forecasting, Economics of Dissertation Individual
30
coaching
Globalization, Research and Research on Innovation and
Competition) located in Paris and in Sophia Antipolis. TOTAL 450h 94
Thus, students will be related to the researchers
and analysts of OFCE and will have a direct view on
studies dealing with public policies evaluation as well
as with company strategy in the fields such as energy,
automobile, banks or electronics." Programme Director
Maurizio Iacopetta

MSc in Businnes and Economics 45 ←

MSc Preparatory Programme
Programme taught in English at Lille, Paris, Sophia Antipolis and Suzhou (China)

Programme outline

One-year general international management programme that prepares students for an MSc at Skema Business School. This programme
is open to students from France and abroad who have an initial three-year university degree.

This programme aims to:

→ Enable students with a three-year university degree to meet entrance requirements for an MSc at SKEMA
→ Bring non-business graduates up to speed with business fundamentals
→ Consolidate knowledge for business graduates
→ Give an integrated vision of the firm in its environment
→ Explore the international dimensions of business in a global knowledge economy
→ Give students necessary in-company work experience
→ Improve students' English language level before taking on an MSc taught in English.

This programme is worth a total of 60 credits and is taught over two semesters. Students will then be able to gain valuable in-company
experience through an internship. Students who follow this one-year programme will be sure of a solid general theoretical and practical
knowledge of management, and be able to confirm their interest for their specialisation.

Spend the second semester on a campus abroad:

Students are also able to apply to be selected for a second semester at one of SKEMA’s campuses abroad, whether in China (Suzhou,
near Shanghai), or in the USA (Raleigh, North Carolina). Students on our Raleigh or Suzhou campuses follow a similar programme,
while living an exciting international experience.

Bringing non-business graduates up to speed:

For non-business graduates, intensive pre-sessional seminars will be offered to bring them up to speed in business fundamentals.

→ 46 MSc Preparatory Programme

Programme structure

Semester 1 Contact Contact

Credits
Academic semester coverting core hours
Credits Semester 2 hours
business studies subjects
Corporate strategy 30 4
Project Management 15 2
The economics of globalisation 30 4
Corporate Finance 30 4
Multicultural & diversity management 15 2
Managing human resources and virtual
30 4
teams Understanding organisations and
15 2
information systems
Tax 15 2
Business ethics 15 2
Marketing 30 4
2 electives (15h each) 30 4
Management accounting 15 2
Specialisation seminar 30 4
Innovation for a sustainable world
15 2
(seminar) English language: TellMeMore
15 2
+ Coaching + e-learning (test)
Sales & negotiation (seminar) 15 2
Foreign language 2 15 1
Foreign language 1 30 4
Sports & teamwork / Art & management 10 2

Prep
Foreign language 2 15 1
Project:
MASKE Project (managing innovation in Organisation & information systems 20 2
20 2
the knowledge economy) involving virtual teams across campuses
Professional and Personal Development 10 1 Professional and Personal Development 10 1

MSc Preparatory Programme 47 ←

Applying
Requirements: MSc  Calendar
→ Have a four-year degree or equivalent (or, in some cases, a Recruitment is carried out throughout the year with applications
three-year degree plus substantial professional experience) being processed on a rolling admissions basis.However, given
→ Have a good score in one of the following English language the limited number of places, candidates are advised to apply as
tests: TOEFL (580 written test / 237 on computer aid and 92 early as possible.
on Internet), TOEIC (830), IELTS (6.5) or equivalent
Note: no English language test score is required for students
who have a degree from an English-speaking University. How to apply
→ A GMAT or GRE score will be to the candidate’s advantage The application form can be downloaded from www.skema.edu.
Candidates who are students should send their application
package (2 recommendation letters, resume, official academic
transcripts and copy of diploma) to:
Requirements:
MSc Preparatory Programme Vanessa Motais
→ Have a three-year Bachelor’s degree or equivalent. MSc Admissions
→ A score report attesting a sufficient level of English (TOEFL Skema Business School
560, TOEIC 800, IELTS 6, or equivalent)* Rue Dostoïevski BP085
Note: no English language test score is required for students who 06902 Sophia Antipolis Cedex – France
have a degree from an English-speaking University. E-mail: internationalprograms@skema.edu
→ A GMAT or GRE score will be to the candidate’s advantage Phone: +33 (0)4 93 95 32 79
Fax: +33 (0)4 93 95 44 88

Appl
* Students will be required to reach the necessary level for the MSc before moving
to year two.

Selection
The selection is in two parts:

1. Eligibility: application form

A selection committee examines the application form taking
into account the candidate's qualifications and professional
experience.

2. Admission:
If the application form is judged satisfactory, candidates
undergo a face-to-face, or telephone interview. The purpose of
this interview is to enable the selection committee (made up
of professors and professionals) to understand the candidate’s
reasons for applying for the programme and what he or she
hopes to gain from the programme in terms of career plan. The
interview which lasts about 30 minutes is based on a typical job
interview.
Successful candidates will be admitted on the basis of the
application form and the interview.

→ 48 Applying
 Practical Information
Tuition fees*
Tuition fees are accurate at the time of publication and given
for information only. They are subject to adjustment. Definitive
amounts will be those posted on the Skema web site at the date
of application.
→ Preparatory programme + MSc: from € 17,800 to € 21,000
depending on the choice of MSc and campus
→ MSc taught at the French campuses: € 12,800
→ MSc taught at the Suzhou campus: € 14,000
→ MSc taught at the Raleigh campus: € 15,000
Application fees: € 120
Immigration, visa and residence permit
Students coming from the European Union
In order to live in France, students need an identity card or
passport.
Settling in
Integration week, team building, intensive management
seminars and free French language classes are all available to
Skema students to help them settle into life here.
Student societies and clubs
In French business schools, societies and clubs are typically very
important and Skema takes care to nurture and prioritise this
exciting and rewarding part of student life.
At Skema, you will be able to enjoy the energy and enthusiasm
of over 65 different student societies and clubs which are
funded by Skema, the Student Union and sponsors. Members
of these societies and clubs take on real responsibility which is
often transferable and relevant to their careers. Above all, these
societies are an opportunity to live life to the fullest and share in
unforgettable experiences while creating friendships.

pl
Non - European students
Before coming, they must obtain a student visa from the French
Consulate in their country of origin. The VLS-TS (long stay
student visa) allows students to stay in France for a study period
from 91 days to 12 months without having to apply for a resident
permit (some formalities still have to be done).
More information is available on the CampusFrance website:
www.campusfrance.org

Accommodation
Accommodation services exist on all campuses and have
databases of over 1,000 lodgings on offer. The service can be
accessed via the school website and is reserved exclusively for
Skema Business School students. Note that the Sophia-Antipolis
campus has a private residence on its premises. On other
campuses, the school has developed partnerships with public
and private residences.

Practical Information 49 ←
At Home
Worldwide
 sK sK ES sK sK sK
Skema Skema Esdhem Skema Skema Skema
Grande Bachelors Masters of Troisièmes Cycles
et Mastères Executive
Ecole Science spécialisés

gE ba DH mSc msoexe
Skema Business School’s Programmes

Bachelors Masters of Science (MSc)

→ EAI (Euro American Institute) → Auditing, Management Accounting and Information Systems
→ Corporate Financial Management
Ecole Supérieure des Hautes Etudes en Management (ESDHEM) → Financial Markets & Investments
Prep School + French Licence → International Marketing & Business Development
→ Management → Strategic Event Management & Tourism Management
→ Law → Luxury & Fashion Management
→ Web Marketing and International Project management
Programme Grande Ecole → International Business
→ Master of Science in Management → Entrepreneurship & Innovation
→ Strategic Human Resources Management
Programme Grande Ecole - Continuing Education → Business Consulting & Information Systems Management
→ Master in Management for working professionals → Supply Chain and Purchasing
→ Project and Programme Management
Specialised Masters → Business & Economics
→ Audit, Contrôle de Gestion et Systèmes d’Information
→ Analyse Financière Internationale Modular Master of Business Administration (MBA)
→ Ingénierie et Gestion Internationale de Patrimoine
→ Finance de Marchés, Innovations et Technologies Doctoral programmes
→ Marketing Management par la Qualité → In partnership with IAE of Aix en Provence, University of Nice Sophia
→ Marketing Direct et Commerce Electronique Antipolis and University of Lille II
→ Management de la Chaîne Logistique Achats → European Doctoral Programmes (EUDOKMA)
→ Management des Projets et Programmes → PhD Management Sciences
→ Management Stratégique du Développement Durable → PhD Strategy, Programmes & Project Management
→ Intelligence Economique et Management des Connaissances
→ Gestion Fiscale de l’Entreprise SKEMA Executive
→ Executive Education including open programmes, customised
programmes and diploma courses

October 2010. Non contractual document .

Skema Business School

www.skema.edu

Vanessa Motais
MSc Admissions
SKEMA Business School
60 rue Dostoïevski - BP 085 - 06902 Sophia Antipolis Cedex - France
E-mail: internationalprograms@skema.edu
Tél: +33 (0)4 93 95 32 79 - Fax: +33 (0)4 93 95 44 88