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Skema Masters of Science

Skema Masters of Science
Skema Masters of Science

Table of contents

Message from the Dean

3

Our Vision

4

At Home Worldwide

6

Governance

8

Skema’s International Recognition

9

Message from the Director of Programmes

10

10 Reasons to Choose a SKEMA MSc

11

Top Quality Programmes

12

Programme Overview

13

Finance and Management Control MSc Auditing, Management Accounting & Information Systems

14

MSc Corporate Financial Management

16

MSc Financial Markets & Investments

18

Marketing MSc International Marketing & Business Development

20

MSc Strategic Event Management & Tourism Management

22

MSc Luxury & Fashion Management

24

MSc Web Marketing & International Project Management

26

Management MSc International Business

28

MSc Entrepreneurship & Innovation

34

MSc Strategic Human Resources Management

36

MSc Business Consulting & Information Systems Management

38

MSc Supply Chain Management & Purchasing

40

MSc Project and Programme Management

42

Economics MSc Business & Economics

44

MSc Preparatory Programme

46

Applying

48

Practical Information

49

Knowledge makes the difference

SKEMA's ambition is to be a global business

Educating tomorrow’s decision makers through a flexible system

Producing ethical decision makers who are aware of their

responsibilities and whose actions make a difference.

Being part of SKEMA does not mean only learning the basics of

good management. It also means learning about corporate social

responsibility and sustainable development.

Decision makers in line with new management practices who have

learned through new pedagogical practices.

SKEMA also means expertise for the future: innovative project

management, information management, knowledge management

and the management of client relations, management in a globalised

system, mergers and acquisitions, risk management

Another of our basic tenets is that graduates should have dual skills.

This has always been a strong feature of the founding schools of

SKEMA. We wish to reinforce it to make sure that our graduates arrive

on the job market with the best possible prospects for their chosen

career.

Creating a new business school means creating a new model of

Core to this is the use of multimedia technologies and the Internet to

improve the quality of courses and facilitate access to resources and

services. It also means working in collaboration, often at a distance,

enabling students to develop skills that will help them to continue

learning long after their schooldays are over.

Students define their own learning path and become masters of

their own education.

Independence and freedom are SKEMA’s watchwords. We want to transform the system, where students learn a pre-configured course syllabus, to an environment where each student chooses his or her own learning path. But students are not left to sink or swim. They are guided to independence by a group of specialists who include managers, career advisors, professors, and alumni.

The programmes at SKEMA Business School are aimed at students who want to be part of a globalised training community that is perfectly suited to the challenges of the modern environment. As graduates of the school, they will go on to work towards a collective goal with a common vision: to create the right conditions for a sustainable knowledge-based economy. As you have seen, your training, success and development in a world of opportunities lies at the very core of the SKEMA development strategy. I give you my personal commitment, on behalf of all the staff at our campuses, to helping you to achieve this goal.

Alice Guilhon

Dean, SKEMA Business School

achieve this goal. Alice Guilhon Dean, SKEMA Business School K offering real choice to learners. teaching

K offering real choice to learners.

teaching and learning.

school which, through its research and teaching

programmes, trains and educates the talented

individuals that 21st century businesses require.

With SKEMA, we have created the necessary

material and human resources to deliver an

educational programme that perfectly reflects the

global economic environment. Our goal is to train

mobile, adaptable, talented managers who are

able to deliver sustainable performance, make

a valuable contribution to social, societal and

economic debates and challenges, network, work

remotely and push the boundaries of knowledge

and innovation - managers who are comfortable

with, and show respect for, multicultural and

social diversity.

Our multi-site, international structure, with sites in Asia, Europe

and America, means that we can remain perfectly in tune with

our economic environment and the world of international higher education. Our campuses are more than simple satellite training centres. They are located within large, expanding research parks, where cooperation and partnership come together to create the innovations and technologies of the future. Our teaching staff and students enjoy a relationship based on mutual enrichment, with both classroom-based and in-company activities and strong, permanent connections between the different sites, which offer complementary training programmes.

We have a dual mission:

Educating multicultural leaders prepared for a world with shifting centres of gravity, where cultures mix and diversify.

We live in a global economy where the economic and political centres of gravity have shifted. We must now take account of the total reorganisation of the world economy which is being played out before our eyes. The future of education lies in breaking down barriers and mixing between cultures. Future leaders must be able to network; they must be mobile and able to work with many different cultures. They must know how to negotiate with each nationality on his or her home territory, adapting to each new experience and learning to adapt to the next. We will continue to develop our international exchanges with partner universities, but we also wish to develop our own campuses across the globe wherever tomorrow’s economy is on the march; this is because nothing can replace the direct experience of an internship in another country. We think that this is the best possible way to learn how to be truly international. SKEMA students have access to six campuses on three continents. The latest campus to be opened is the American campus in Raleigh, North Carolina. We decided that we wanted the school itself to be international in nature. As a result, 35% of the students at the campuses in France come from abroad. We provide our students with the skills they need to cope with a complex, global environment, including a perfect command of English and respect for cultural diversity.

Message from the Dean

03

Our Vision

A Project Founded on the Knowledge Economy and Sustainable Performance

In the 21st century, knowledge and information management have become a key factor for ensuring that a business remains competitive. To increase their competitiveness, companies need to manage human capital, innovation and information effectively. They also need to manage their intangible assets effectively, as these are much more costly than any tangible asset (Cohen, 2009). And of course, they need to assess the impact on their environment.

The knowledge economy represents a major transformation of the industrial economy. The knowledge economy is the term used to describe the new phase of economic history that began in the late 1990s. In the knowledge economy, the creation and use of knowledge of all forms lies at the heart of value creation. This change is so significant that, in 2000, the European Union pledged to make Europe "the most competitive and dynamic knowledge economy, capable of sustainable economic growth with more and better jobs and greater social cohesion".

All companies are now stakeholders in the knowledge economy. The knowledge economy extends beyond the information technology and high-tech sectors. For example, a clothing company that employs designers to create its clothing ranges and that subcontracts production to countries where labour costs are lower, using complex logistics systems, is part of the knowledge

04

Our Vision

economy. Today, almost every company in every sector operates in globalised markets that feature new forms of competition. These companies must innovate continually and convert their knowledge into a competitive advantage by building services around their products. They must focus on and develop their human capital, which is their greatest insurance policy against the unknown.

brand capital, customer capital, human capital, etc.), with aspects such as branding, service provision and information adding value to companies' offers to their customers. Intangible assets are also becoming a major factor in a company's value - both its financial value and its ability to remain competitive over the long term.

→ The 2009 crisis alerted the international community to the limitations of traditional economic models. As a result, business schools are now faced with a brand new set of challenges to meet. Now, the key objective of these schools is to produce responsible managers who are able to deliver sustainable performance.

Increased globalisation of the economy, which has enabled the widespread distribution of property, knowledge and
Increased globalisation of the
economy, which has enabled
the widespread distribution of
property, knowledge and capital
and led to unprecedented growth.
This globalisation has also created
new forms of competition between
companies in different countries and
has created new, substantial risks that
are capable of destabilising markets.

The characteristics of the knowledge economy. Information technologies are used in almost every type of business operation, management method and manual work, both individual and collective. As well as significantly improving productivity, these technologies have also provided a platform for the global dissemination of knowledge. Other characteristics that have resulted from the interaction between the knowledge economy and information technologies are:

A requirement for companies and countries to innovate continually to remain competitive in sectors where new competitors are appearing, and to invent new activities that can create value for companies and create new jobs and wealth for countries.

→ The growing need for organisations to manage intangible, knowledge- based assets (technological capital,

An Innovative Educational Model with Strong Values

SKEMA opens a new chapter in the history of business schools by focusing its educational programme on the knowledge economy.

The objective:

To encourage the emergence of leaders and managers who are able to understand their environment and deliver sustainable performance. To produce ethical decision-makers who are conscious of their responsibilities and who take a "humanistic" approach, who are trained to deal with the challenges of corporate social responsibility and who are focused on sustainable performance. To produce decision-makers who can apply the latest managerial practices and who are prepared to meet future challenges: capacity to manage innovative projects, encourage innovation, manage information and knowledge, manage intangible assets, lead in cross-cultural environments, manage virtual teams, demonstrate a critical, analytical mind, etc.

Europe’s Skills

Pyramid:

Definitions

Global

Knowledge

Capacity to generate innovation, ability to lead in cross-cultural environments, ability to manage

Economy

Talents

teams, collective and individual capacity to address new issues (e.g. climate change)

Skills related to specific needs from the job market, including sector specific skills (e.g. software architects, chemical engineers)

and horizontal/cross-sectoral skills (e.g. accountants, legal/HR)

Occupational Skills

Basic skills required for social integration, including literacy (writing/reading, basic scientific and mathematical knowledge, IT literacy) and minimal knowledge in cross

Literacy and Basic Skills

discipline domains such as communications (languages).

Source : Providing the skills for an innovative and sustainable Europe, Background paper prepared for the European Business Summit 2009, INSEAD & Microsoft

A Multi-Campus, International Structure:

A Laboratory for Businesses and Students

We live in a global economy. The future of education lies in breaking down barriers and engaging with other cultures. Future decision-makers will need to be mobile managers who network and engage with different cultures and are able to master culture-specific practices with the same skill as a native. While SKEMA plans to continue its programme of international exchanges, it has developed a new, more direct policy of opening campuses abroad, where the economy of tomorrow will be created.

Our multi-site, international structure, with sites in Asia, Europe and America, means that we can remain perfectly in tune with our economic environment and the world of international higher education. Our campuses are more than simple satellite training centres. They are located within large, expanding research parks, where cooperation and partnership come together to create the innovations and technologies of the future. Our teaching staff and students enjoy a relationship based on mutual

enrichment, with both classroom-based and in-company activities and strong, permanent connections between the different sites, which offer complementary training programmes.

With this new arrangement, SKEMA's ambition is to use new educational technologies and do away with traditional training methods, remaining at the cutting edge of the new business model called for by leading experts in our sector (P. Lorange, G. Hawawini and E. Cornuel). Our internal management system uses the full range of international management tools. It includes several governing bodies with representatives from companies who are well-respected for their competitiveness, their commitment to responsibility and the effectiveness of their management practices. The culture of SKEMA Business School is designed for students and participants who want to be part of a globalised training community that is perfectly suited to the challenges of the modern environment. As graduates of the school,

they will go on to work towards a collective goal with a common vision: to create the right conditions for a sustainable knowledge economy.

“As many companies internationalize and/ or face global competition, students and employers demand a business education with a solid international dimension… (…) The network model which is the most developed approach to globalize a business school, seeks to create a multiple-site institution with full-fledged campuses located in different regions around the world-ideally one campus in each of the main economic regions of the world (i.e. the Americas, Asia and Europe). The challenge here is to keep the campuses tightly connected to one another and avoid turning the structure into a multi local school with quasi autonomous sites”. G. Hawawini - former dean of INSEAD, Henry Grunfeld Chaired Professor of Investment Banking - The Journal of Management Development (2005).

Our Vision

05

At Home Worldwide

Lille
Lille
Paris La Vilette
Paris La Vilette
Paris La Défense
Paris La Défense
Sophia Antipolis
Sophia Antipolis

SKEMA business School now operates from six different sites:

in France (Lille, Paris La Villette, Paris La Défense and Sophia Antipolis), China (Suzhou), Morocco (Casablanca) and the USA (Raleigh, NC), where the first students will arrive in January 2011. The campuses are located in well-known science parks or business centres and offer students exceptional opportunities and career prospects. SKEMA's foreign campuses all have the same goal: to combine international academic and professional experience. At SKEMA, the genuine international experience that students receive involves more than just the creation of a local school. Other international campuses, based on the same criteria, will be opened over the next few years.

the same criteria, will be opened over the next few years. Lille, the hub of Europe
the same criteria, will be opened over the next few years. Lille, the hub of Europe
the same criteria, will be opened over the next few years. Lille, the hub of Europe

Lille, the hub of Europe

The Nord-Pas de Calais region is the youngest and most highly populated region of France. Lille is the biggest and the most thriving student city outside Paris. Northern France offers a dynamic business environment and hosts the largest number of headquarters of leading companies after Paris. The Nord-Pas de Calais is also the biggest centre for the mail-order industry in Europe; the region attracts the most foreign investment, is the second biggest area for insurance companies, and the third biggest financial market in France. It has a highly developed textile industry and is the third most important in France for exports and the automotive industry. Lille is the cradle of mass retailing and hosts many world famous companies. This 20,000-square-metre modern, functional campus is located in the heart of the city’s business centre, a stone‘s throw from the old town and Lille’s Grand Place. It is conveniently situated between two TGV stations with Paris only an hour away, Brussels 38 minutes and London 1 hour 20.

only an hour away, Brussels 38 minutes and London 1 hour 20. Sophia Antipolis, at the
only an hour away, Brussels 38 minutes and London 1 hour 20. Sophia Antipolis, at the
Sophia Antipolis, at the heart of the French Riviera
Sophia Antipolis,
at the heart of the French Riviera

The French Riviera is without doubt one of the most attractive areas in France for tourism. It has lovely weather and beautiful varied landscapes, not to mention 120 km of Mediterranean coast. It is no secret that the French Riviera attracts thousands of tourists every summer. 3900 events are held here every year – it’s all part of the Côte d’Azur. The rolling countryside of the “Alpes-Maritimes” is an invitation for all outdoor activities from trekking and skiing in the mountains to swimming and sailing in the beautiful Mediterranean Sea. In economic terms, the region is one of the most dynamic in Europe. With over one million inhabitants, the French Riviera has become a strategic location for companies in sectors as varied as high technology, tourism, luxury or international finance.

The campus lies at the heart of Europe’s best known science park whose success is directly linked to its quality of life and exceptional environment. The area offers not only its natural beauty, but also a high level of cultural and social life enriched by the diversity of its population. Sophia Antipolis is home to several higher education institutes and university departments which have created a vibrant student community of over 5,000. SKEMA’s immediate environment also includes over 1,300 companies in sectors such as information and communications technology or biotechnology. Here, 21 st century companies have become part of a knowledge community and the SKEMA 30-hectare state-of–the-art campus fits harmoniously with this environment.

06

At Home Worldwide

Suzhou
Suzhou
Casablanca
Casablanca
Paris, La Villette and La Défense The City of Lights continues to be one of
Paris, La Villette and La Défense
The City of Lights continues to be one of the most stimulating
cities in the world as a centre of cultural and economic activity.
At the heart of French business, intellectual and cultural life,
Paris hosts millions of visitors year-round who come to marvel
at the wealth of history, art and entertainment the city has to
offer. Competitive industries, business innovations, high-level
education, and tourism have turned Paris into the favourite city of
business professionals and young graduates. For career-oriented
young people, Paris is the place to be and SKEMA’s Paris
campuses give students the chance to work and learn in a city of
unlimited opportunities.
Before both campuses are incorporated in one site, SKEMA
students can choose between the two Paris campuses.
La Villette Campus
between the two Paris campuses. → La Villette Campus The campus occupies two floors in the

The campus occupies two floors in the Tour La Villette. 2,045 square metres equiped with the latest information and communication technologies. The La Villette campus is ideally situated with fast access to central Paris and main motorways. Close by, the Parc de La Villette and the Cité des Sciences et de l’Industrie make this a high potential, dynamic environment chosen by many companies.

potential, dynamic environment chosen by many companies. La Défense Campus → The campus is located in
La Défense Campus
La Défense Campus
environment chosen by many companies. La Défense Campus → The campus is located in the Pôle
environment chosen by many companies. La Défense Campus → The campus is located in the Pôle

The campus is located in the Pôle Léonard de Vinci in the heart of La Défense. This modern area is only a 10-minute metro ride from the Champs-Elysées, or 20 minutes from the Eiffel Tower. La Défense is home to a population of 20,000, with 1,500 companies (15 of which are among the world top 50) employing 150,000 people. Many companies especially banks and insurance companies have left their former neighbourhoods to set up here.

Suzhou, China

Suzhou has been called the Venice of the East because of its many canals, beautiful natural environment and traditional gardens. However, this ancient city is one of the most advanced centres of technology across the globe; it is home to 118 of the top 500 companies in the world. Suzhou is just one hour from Shanghai, China’s second largest centre of industry and top destination for foreign investment. This makes it an ideal recruitment centre for graduates seeking an international career.

Raleigh
Raleigh

SKEMA is the first french business school to open a campus in the us

Casablanca, Morocco

The city is situated on the Atlantic coast about 90 kilometres south of Rabat, the country’s administrative capital. While Rabat is Morocco’s largest city, Casablanca has rapidly become the kingdom’s economic capital, spearheading the development of the whole country. The city and its outlying area now spreads over 873 square kilometres with a 50 kilometre coastline. Casablanca has become a true metropolis apt to take up the challenge of globalisation and the worldwide competition this implies.

SKEMA is part of the brand new Mundiapolis Campus run by the SEGEPEC group which manages several private institutes of higher education, each of which is specialised in a particular domain (Finance, Management, Company Law, Human Resources, Languages, Computer Science and Automatics and Electronics.) The Mundiapolis Campus comprises 1,300 students.

Raleigh, (North Carolina, USA)

The SKEMA campus occupies about 2500m 2 within the Centennial Campus at North Carolina State University. Raleigh is close to the largest technology research park in the United States (Research Triangle Park) and hosts a wide range of innovative companies and research laboratories. SKEMA students will have the opportunity to mix with American students and international students from around the world, and to get involved with these local businesses. In January 2011, the first students from one specialised master, Bachelor and Grande Ecole programmes who have chosen the "Doing Business in North America" specialisation will arrive at the campus. In September 2011, the number of places available will be expanded, to include other specialisations. The students will be able to use all the services provided by NC State University: a vast multimedia resource centre, extensive sports facilities, catering, accommodation, healthcare system

At Home Worldwide

07

Governance

The keystone of our governance:

the business community, our respective localities, and an international outlook.

SKEMA Business School

is a privately owned establishment of graduate-level business education. It is run according to the 1901 French law governing non-profit making associations. The association was founded by Lille School of Management and CERAM Business School, the higher education branch of the French Riviera Chamber of Commerce.

The French Riviera Chamber of Commerce and its representatives for the Provence Alpes Côte d’Azur will thus participate in the governance of the new school on equal terms with the representatives of the Nord-Pas de Calais. The 40 members of the General Assembly are drawn half from the Nord-Pas de Calais, and half from the Provence Alpes Côte d’Azur. SKEMA’s statutory obligations centre on students, and concern teaching and research in management as well as international development. These statutory obligations also comprise the economic, social, scientific, and cultural development of the regions where SKEMA has its roots. SKEMA puts particular emphasis on its core values, namely: social responsibility and sustainable development.

The SKEMA Board of Directors The Board of Directors is the executive arm of the school. Three consultative committees contribute to decision making in SKEMA. These are the Strategic Advisory Board (COS), the International Advisory Board (IAB) and the Research Advisory Board (RAB). The board of directors is made up equally by the regions of Nord-Pas de Calais and Provence Alpes Côte d’Azur; it also comprises the President of the COS. Alice Guilhon, the dean and Jean-Pierre Raman, the deputy director, attend board meetings but do not

08

Governance

vote. The chairman is Bernard Lecomte, regional director of Veolia, and director of several companies (SKEMA 1964). The vice-chairman is Dominique Estève, president of the French Riviera Chamber of Commerce.

The Strategic Advisory Board (Conseil d’Orientation Stratégique - COS) The COS provides SKEMA’s Board of Directors with analyses and recommendations concerning the school’s strategy. It is mostly comprised of company directors several of whom are graduates of SKEMA’s founder schools.

The current COS is as follows:

Chairman: Jean-Philippe Courtois, president of Microsoft International (SKEMA 1983) Eric Bleuez, associate - director KPMG Région Nord, KPMG (SKEMA 1978) Didier Bonnet, managing director, Global Sector, Cap Gemini (SKEMA 1983) Régis Degelcke, managing director, Groupe Adeo - Leroy Merlin (SKEMA 1981) Alain Dinin, administrator – CEO, Nexity (SKEMA 1975) Eric Marée, general director, Virbac François Mollard, vice president div. PME-PMI & Solutions Entreprises, IBM France (SKEMA 1983) Jean-Paul Picard, CEO Deloitte (SKEMA

1974)

Bruno Vercelli, (SKEMA 1995) Pierre-Louis Dubois, General Director of the FNEGE The chairman and vice-chairman of the Board of Directors are permanent guests of the COS.

International Advisory Board This board provides analyses and opinions to assist the Board of Directors in promoting the school’s International development.

The international advisory board currently comprises the following:

Chairman: M. Didier Bonnet, managing director, Global Sector, Cap Gemini Alain Ged, professor, former director of IAE

Aix en Provence Michael Osbaldeston, director of Cranfield University (UK) David Parcerisas, president EADA (Spain) David Saunders, director of Queen University (Canada) Wolfram Tietscher, vice president Texas Instruments Europe George Yip, dean, Rotterdam School of Management (Netherlands)

Research Advisory Board This board is made up of well known researchers. It provides analyses and recommendations to the Board of Directors concerning SKEMA’s scientific policy

The current board members are:

Paul Coughlan, professor, Trinity College, Dublin, (Ireland) Pierre Dussauge, professor, HEC Paris (France) Jean-Luc Gaffard, professor Nice University, Research director of OFCE-DRIC (France) Bruce Kogut, professor, Sanford C. Bernstein & Co, Columbia University (USA) Mette Mønsted, professorr, Copenhagen Business School, (Denmark)

Skema

Founder

Members

Skema Founder Members
Skema Founder Members
Skema Founder Members

international recognition Skema’s

international recognition Skema’s PRINCE2 ® is a Registered Trade Mark of the Office of Government Commerce
international recognition Skema’s PRINCE2 ® is a Registered Trade Mark of the Office of Government Commerce

PRINCE2 ® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. The Swirl logo™ is a Trade Mark of the Office of Government Commerce.

is a Trade Mark of the Office of Government Commerce. MSP ® is a Registered Trade

MSP ® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. The Swirl logo™ is a Trade Mark of the Office of Government Commerce.

Skema's International Recognition

09

Message from the director of programmes

Against the background of a globalised, ultra-competitive and ever-changing economy, companies in all sectors - both large and small - cannot grow without men and women who are able to adapt to new challenges in their environment, and who can apply the very latest management practices and master the very best techniques in their specialist field.

SKEMA Business School has substantial experience in delivering post-graduate training programmes and is committed to tackling new managerial challenges. The school offers a wide range of Masters of Science programmes, with content and delivery methods that change constantly to help current and future business people to meet the challenges of this new economy.

These skills become even more valuable when they are continually updated, adapted to new challenges, innovative and based on recent professional practice and advanced academic knowledge.

The essential principle of responsibility requires all companies to grow in a responsible way and develop sustainable performance. This has paved the way for a new form of management, based on ethics and social cohesion, through which managers are able to secure the support of all stakeholders in an organisation's success.

The breakdown of traditional boundaries has placed greater emphasis on strategies that are multicultural, international and based on cross-disciplinary knowledge. In today's open economy, the circulation of information and knowledge is a key driver of success. Effective use of information and communication technologies is therefore one of the keys to success in complex projects involving a range of stakeholders in different locations.

These excellent training programmes are managed by scientific directors, each of whom is a recognised expert in his particular area of specialisation. The programmes are delivered across the various SKEMA Business School campuses, both in France and abroad, by the school's high-quality teacher-researchers and professional guest speakers from partner companies. All students benefit from the infrastructures of SKEMA Business School, have access to the up-to-date technologies and receive personalised support in identifying and achieving their career goals.

Whether you are still in education or working as a business professional, and you are looking for additional specialist training, seeking to develop a new skill or simply wish to refresh your existing expertise, I sincerely hope that our training programmes will give you the help you need to build or pursue your personal career goals.

Jean Philippe Muller Dean of Programmes and International Relations

This new environment offers a vast array of opportunities and innovation potential for those who are able to detect and

anticipate change and support their organisation through this

change.

Di

10

Message from the Director of Programmes

10 reasons to choose a Skema MSc

We train future executives to be fully operational in the knowledge economy: international, responsible and able to generate consistent performance.

We offer wide-ranging programmes to obtain a high level of expertise as well as professional experience.

Our programmes are informed by faculty research and have close links with business.

Students come from 49 countries and 40% of professors have an international background.

Some programmes are fully accredited with the opportunity of adding internationally recognized professional certifications.

An ideal balance between theory and practice with full- time study followed by a long internship or simultaneous work-study over the whole year.

10

Our international faculty comprises high level researchers as well

as professionals, all experts in their respective domains.

Most programmes are taught entirely in English.

r

Personalised guidance towards employment from programme

directors and the Careers department.

20,000 alumni worldwide to help widen your professional

network.

10 Reasons to Choose a SKEMA MSc

11

MSc Programmes

Top Quality Programmes

The main objective for Skema Business School is to promote academic excellence in management and
The main objective for Skema Business
School is to promote academic excellence in
management and make sure that graduates
possess the right qualifications and experience.
This aim is achieved:
→ by an attitude of excellence, professionalism and
responsibility diffused by researchers and faculty working on
international management practices
→ by preparing our future graduates for professional life through
practical experience in companies
→ by offering a wide variety of programmes so that each student
may find the one suited to his or her personality and career
objectives
The Masters of Science programmes (MSc) provide international
training for students aiming to specialise or to develop dual skills.
They are designed for graduates seeking a qualification which
will enable them to work anywhere in the world and giving them
thorough knowledge of a specific function or sector.
SKEMA MSc programmes benefit from the school’s research
and close links with the world of business. These connections
guarantee quality, not only from a technical viewpoint but also for
management skills which are truly in line with what companies
need from their leaders and managers.

SKEMA’s approach to teaching and learning is based on small groups lead by highly qualified staff within a flexible system.

The Masters of Science programmes alternate courses and internships. They are based on a varied pedagogical approach including face-to-face and distance learning, case studies, team work, internships, company-based projects and a thesis.

Internships or research projects:

For full-time MScs Internship in a company or a research project under the supervision of a SKEMA research centre for at least 4 months. The internship or research project will be the basis for the thesis.

For work-and-study MScs Two semesters of alternating periods in a company and in class (3 weeks/1 week) followed by a full-time internship or a research project. The internship or research project will be the basis for the thesis.

Public: Pre-experience students and professionals with a good knowledge of English, seeking to specialise in
Public: Pre-experience students and professionals with a good
knowledge of English, seeking to specialise in a particular area
and work internationally.
Objectives: Specialisation in a specific area for an international
career.
Results: Preparation for the professional world, development of a
high level of expertise and international certifications.
Professional time-frame: 0 to 5 years

12

Top quality programmes

Programme Overview

Fields of expertise

Programme name

Campus & Intake

Teaching

Format

 

language

Auditing, Management Accounting & Information Systems

Lille, Paris, Sophia:

French

Work-and-study

September & February

   

French & English

Corporate Financial Management

Lille, Paris, Sophia: September

English

Work-and-study

 

Financial Markets & Investments

Paris, Raleigh, Sophia:

English

Full-time

September

 

International Marketing & Business Development

Lille, Paris, Sophia:

English

Full-time

September

Strategic Event Management & Tourism Management

Sophia: September

English

Full-time

Luxury & Fashion Management

Sophia: September

English

Full-time

Web Marketing & International Project Management

Sophia: September

English

Full-time

International Business Doing Business in Europe Doing Business in Asia Doing Business in America

Lille, Raleigh, Sophia, Suzhou:

English

Full-time

September

Entrepreneurship & Innovation for a sustainable world

Sophia: September

English

Full-time

Strategic Human Resources Mana- gement

Lille and Sophia: September

English

Full-time

Business Consulting & Information Systems Management

Sophia: September

English

Full-time

Supply Chain Management & Purchasing

Lille: September & February Sophia: September

English

In Sophia: Full-time In Lille: Work-and-study

Project and Programme Manage- ment

Lille, Paris: September and February

English

Work-and-study

 

Business & Economics

Sophia: September

English

Full-time

Preparatory Sophia, Lille, Suzhou, Paris: English Full-time programme September
Preparatory
Sophia,
Lille,
Suzhou,
Paris:
English
Full-time
programme
September

Programme Overview

13

MSc Auditing, Management Accounting and Information Systems

Programme taught in English/French at the Paris campus and Sophia Antipolis campus, and taught in French at the Lille campus.

.

Career opportunities Internal and external auditing; consulting; specialised auditing (IT, marketing); management controlling; industrial management controlling; consolidation management; chartered accountancy; administrative and financial management.

Programme outline This programme is designed to help participants develop an in-depth understanding of audit, management control and information systems, and of the different ways it contributes to competitive advantage and to wealth and advancement of society. The MSc provides students with a range of knowledge, tools and skills and the ability to use them in a variety of operational & entrepreneurial situations in order to become responsible managers and contribute to sustainable development. Students develop the ability to think analytically in order to successfully apply their knowledge and technical expertise to the solution of real business problems. The programme supports and encourages students to develop their individual managerial and research capabilities in order to become key actors of change for their companies, profession and the global business environment.

Why choose this programme

Preparation for the main national or international

professional certifications in the fields of audit and

management control

Lectures delivered mainly by international experts

Immediate practical application of the knowledge,

tools and skills thanks to the educational rythm alternating one or two weeks of seminars per month and

3 weeks in a company - for Paris.

3 days of seminars each 15 days, and the rest of the time in a company - for Lille.

Links with the professional bodies and research, at

national and international level (IFACI, DFCG, CIMA…)

International certifications. With a view to gaining

the high academic and professional levels this course includes a preparation for the main professional certifications and diplomas in the field (the student must choose between the following: CIMA Certificates “Certificate in Business Accounting”, “Advanced Diploma in Management Accounting”; DPAI Diploma from IFACI ; SAS Certificates of aptitudes).

In-company projects and assignments

Preparation of Management Accounts

Planning, Budgeting, and Forecasting Management

Reporting for Decision- Making

Product and Service Costing

Information Management

Project Appraisal

Project Management

Working Capital Control

The impact of the setting up of a new information

system on management control

The impact of the setting up of a new decisional data

processing on management control system

The optimal organisation of software bricks within an

organisation…

Partner companies Accenture, Bnp Paribas, Caisse d’Epargne, Cap Gemini, Deloitte France And Luxembourg, Ernst & Young, Galeries La Fayette, Grant Thornton, Kpmg France And Luxembourg, Mazars, Pricewaterhousecoopers France and Luxembourg.

Famma Anis - Class of 2008 “I have a background in Engineering (as production manager in the automotive sector) and I wanted to evolve in Finance and Information Systems. I applied to this MSc because it seemed to me that it was the most complete international programme in those fields. Courses covered all the needs of auditors. Most lecturers were top professionals and came from all over the world. This international environment - in the content of the courses, in the use of business English and in the classroom - opened doors to global companies. My classmates and I acquired a competitive level of expertise and found jobs easily. Now I work as business analyst at the headquarters of a famous car rental company. My job consists in helping my colleagues during the negotiations with car makers by analyzing financial and impact on the company finances.”

Programme structure

 

Contact

Hours

Credits

Welcome seminars

2 days

Core modules

Management Control

Performance management

30h

4

New trends in management control

30h

4

Audit and International Accounting

Certification

30h

4

Group Accounting

30h

4

Internal Audit

30h

4

Information Systems

Information Systems and IS audit

30h

4

Business Object

30h

4

Transversal modules

Management control and sustainable development

15h

2

Valuation and management of intangible assets

15h

2

Information Systems and organisational learning

15h

2

Value based management and innovation

15h

2

Setting in professional situations

Business project and effective decision making

30h

4

Management simulation

30h

4

Personal Development

15h

2

Management dissertation

Research methodology

15h

2

Professional thesis (including tutoring)

5h

Internship

 

30

Professional specialisation - preparation for professional certificates – choice from :

Internal audit (in French)

 

External audit (in French)

90h

 

Management control (in English)

12

Information Systems (in French)

 

TOTAL

455h

90

Programme

Directors

Lille:

Yves Levant

Sophia Antipolis:

Maxime Peltier

Paris:

Raluca Sandu

MSc Auditing, Management Accounting, and Information Systems

15

MSc Corporate Financial Management

Programme taught in English at the Sophia Antipolis, Paris and Lille campuses. Joint degree with the Pole Universitaire Leonard de Vinci

Career opportunities Financial managers, treasury managers, credit analysts, business development managers, internal auditors, financial controllers.

Programme outline Careers in corporate finance are undergoing critical changes in the global economy. Practitioners have to face new demands and challenges, and become true business partners at decision making levels. The programme aims at providing participants with solid technical knowledge and skills, as well as the transversal competencies which are required to manage complex financial situations in an international environment. Special emphasis is placed on innovative tools and practices. Participants are trained on real life case studies, which focus attention on business and the role of financial management in market/customer driven strategies.

Why choose this programme The use of blended learning methods means that class time is optimized for individualised guidance and discussion of the practical application of theories. Participants receive personalised instruction from teachers where it is most needed. Class sizes are kept relatively small, so participants can build fruitful relationships with each other and develop a community of best practices in their own field of experience. Furthermore the programme has an academic committee of industry representatives and corporate partners who review the programme every year so that its content is kept in line and up-to-date with the needs of the market.

In-company projects and assignments

Implementation of a balanced scorecard for strategic

performance management in a multinational software

company

Business development of new structured products on

the French market

Partner companies Eads, Crédit Du Nord, Thomson, Faurecia, Dell, Deloitte, Ernst & Young

Lionel Barbaroux - Class of 2008 “In 2007 I enrolled in the programme in Corporate Finance at SKEMA. This programme taught me what to expect when working in the field. The classes were small enough so we could get personalised guidance from professors who had extensive relevant knowledge and professional experience in corporate finance. As well as the professors, there were also frequent guest speakers–full-time practising professionals–who came to give their points of view, which gave us a fuller picture. What I liked was that the thorough analysis that was presented to students was always supported with hands-on practice so that I was ready for work and to take on responsibilities from the first day on the job. Indeed, the programme has helped me achieve my professional goals: I’m already employed at Dexia in Lyon as a client account manager.”

Guillaume Cummerwie - Class of 2009 “I’ve been very happy with the classes and the teaching on the MSc Corporate Financial Management programme. The blend of theory, practical application, and interpretation of real-world events was just right. Aside from the acquisition of knowledge, I’ve also improved my public-speaking skills immensely. In fact, that skill has helped towards my signing a contract with a Swiss consulting firm. To get the job, among other things, I had to give a 45-minute presentation. This job is with a company called Helbling; I’ll be in one of their German offices, in their Corporate Finance division. I’ll be working in financial restructuring mostly, as well as a bit of M&A. Another benefit has been the excellent relationship with the programme director. The social-cultural side has been a valuable learning experience for me as well. There has been a big mix of cultures on the MSc programme. Learning to work cross-culturally is great. Some clichés were confirmed, some not. Sometimes, though, it was just about learning to work with a variety of personalities.”

Programme structure

 

Contact

Hours

Credits

Core Finance

Advanced Financial Strategy

30

4

Assets valuation

30

4

Financial analysis

30

4

Financial Modelling with Excel

30

4

International Financial Economics

30

4

Corporate Finance Specialisations

 

Cash management

30

4

Corporate risk management

30

4

Long term financing

30

4

Corporate restructuring

30

4

Reporting and financial communication

30

4

Banking relations

30

4

Project : Value creation and performance management

30

4

SKEMA DNA:

 

Ethics

15

2

Intangible Assets Valuation

15

2

Governance and risk Management

15

2

Personal Development

15

2

Research methods

30

4

 

individual

Dissertation

coaching

30

TOTAL

450

90

Programme Director

Devraj Basu

MSc Corporate Financial Management

17

MSc Financial Markets and Investments

Programme taught in English at the Paris, Raleigh & Sophia Antipolis campuses.

Career opportunities Trader, broker, risk manager

Programme outline The MSc in Financial Markets and Investments is a market- driven finance program that closely reflects the constantly changing world of international finance. The teaching and curriculum use a practical approach.

The programme educates students in a personalized academic environment for success in finance business by giving the student practical expertise in the key fields in this area, including Risk Management, Corporate Finance, or Derivatives and Trading. Secondly, it teaches these professional skills within a global macro-economic and financial environment,

with market-oriented courses in computer programming such as VBA. Availability of Reuters terminals with existing live quotes from different exchanges allows the students to complete course material with live market experience.

The ultimate aim of the programme is to enable students to realise their potential in their future careers by: giving students regular access to experienced financial specialists who strive for a delicate balance between the importance of strong academic skills and practical market experience; improving and broadening the career prospects of participating students by providing them with training in financial risk management and a good grasp of current issues in international finance; offering a vehicle for career change for those participants who may be working or studying outside the field of finance.

Why choose this programme

Small, international classes mean students build

fruitful inter-cultural relationships with one another and their teachers. Classes are taught by professors who have both strong academic backgrounds and expert professional experience in finance. This unique combination provides students with: an up-to-the minute insider’s perspective of the changing financial arena, how these changes play out, and how to react in the day-to- day world of work.

The teaching emphasizes a hands-on, problem-solving

approach that means graduates can work productively from Day One on the job. Graduates can be sure of future career mobility because the Financial Markets and Investments MSc strikes the right balance between technical skills and a global perspective.

The programme is developed constantly to ensure its

relevance to shifting global financial markets. Classes are also complemented by various talks given by full time, high-caliber professionals from public and private institutions in the global capital markets.

Throughout the year, students develop professional

contacts, get access to information from various resources, and learn from each other. Indeed, one of the strongest assets of this program is the opportunity for cross cultural interactions and learning. The highly international make-up of classes will make it possible for students to create a wide network of friends and colleagues.

In-company projects and assignments

Correlation between commodities and equities

Dividend swaps as a new asset class

Forward curve as a forecasting tool in the soft

commodity market and its Granger casualty test

Oil and natural gas correlation

To what expend does Islamic finance banking present

a growing stable and safe banking system?

Leveraged ETF: the real correlation with their Index

Partner companies HSBC, CALYON, BNPPARIBAS, SocGen, Commerzbank, EFG…

Daria Zharkina - Class of 2008 “It's been really good training, taught by really good professors. This is expert training in market finance. The main teachers, Tarek and Bertrand, are expert teachers with expert market experience; they have profound knowledge and applied know-how in the field. Also, their charisma and practical and interactive approach to teaching has made it a real pleasure to learn with them. The selection of students on this Master means the intellectual level of students is high; and the students know they are here to work. The Bloomberg Room: great! Great for practical exercises too. The room was only for us and students on one other Master, so it's been not only a useful learning tool in itself but also a good meeting place to share ideas and help each other out. I must admit: it's also been a nice place to meet up to socialise too. There have been frequent seminars with external professionals:

this has brought us very close to the real life of work. The students on this MSc are a diverse group: diverse in terms of academic backgrounds and diverse in terms of nationalities and cultures. This has further enhanced learning opportunities, as well as making my English

even better. For my internship, I'm going to work in Structured Products in a brokerage firm in Switzerland. Because the required internships gave me more chances to gain valuable experience and with the specialisation in financial markets, I knew precisely what positions to look for in which companies.”

Programme structure

 

Contact

Hours

Credits

Core Finance

Advanced Financial Strategy

S2

30h

4

Assets valuation

S1

30h

4

Financial analysis

S2

30h

4

Financial Modelling with Excel

S1

30h

4

International Financial Economics

S1

30h

4

Financial Markets Specialisation

Governance and compliance

S2

30h

4

Derivative Instruments

S1

30h

4

Fixed Income

S2

30h

4

Portfolio Management

S2

30h

4

VBA

S1

30h

4

Financial markets elective:

3 electives (15h & 2 credits each) to be chosen among

45h

6

Financial Banking Risks

S2

Financial markets frameworks

S1

Structured Products

S2

Commodities

S1

Project : Value creation and performance management

30h

4

SKEMA ADN:

 

Ethics

15h

2

Intangible Assets Valuation

15h

2

Governance and risk Management

15h

2

Personal Development

15h

2

Research methods

15h

2

 

individual

Dissertation

coaching

30

TOTAL

450h

90

Programme Directors

Raleigh & Sophia Antipolis: Tarek Amyuni Paris: Patricia Girod

MSc Financial Markets and Investments

19

MSc International Marketing and Business Development

Programme taught in English at the Paris, Lille and Sophia Antipolis campuses

Career opportunities By providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account

managers, purchasing

would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development. Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…

In an SME or start-up, graduates

Programme outline Students will achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side. The core modules will integrate new thinking on marketing. A range of options will allow students to focus on more specific career orientations (web, retail, B2B, communication… etc). The programme will integrate elements of market intelligence, sustainable development and knowledge management as well as cutting- edge insights into consumer behaviour and social networks. It will also reach out to other disciplines, such as sociology and anthropology to enrich students’ understanding of how meaning and value are created.

Why choose this programme

Marketing and business development go hand in

hand, using innovation, creativity and agility to drive

top-line growth in companies. Tomorrow’s marketers must be able to create value across borders and cultures in diverse and often turbulent markets. They will have to combine a broad awareness of the forces driving those markets as well as the ability to use analytics and information to gain customer insight.

This programme challenges students with new ideas

while making application a watchword, thus preparing them to survive in the fast-moving global knowledge economy.

Through specialisations, electives, projects and the

internship, students are able to tailor their profile or add a touch of differentiation.

The programme has strong links with companies who

are keen to recruit good candidates able to combine sound marketing analysis with an interest for sales and business development and an awareness of strategic issues. Run on three different campuses, the programme seeks to reach out to local specificities in the electives: tourism, luxury and hi-tech in Sophia, retail and direct marketing in Lille…

In-company projects and assignments Students and faculty work with companies to get close to market realities. Recent projects include: The launch of the new X Box console and trends in gaming (Microsoft); the market for electrical vehicles (Peugeot); rebranding at Monaco Telecom; innovation in the baby foods market (Bledina); the launch of the Gillette Fusion razor; repositioning of Agnès B in the Chinese market; competitive strategy in retail (Auchan); strategic business development at Château Roubine wine producer; Brands and social networks (The Brand Nation); sustainable marketing policy (Cofidis); the strategic positioning of an eco-designed range of products (Clayrton’s)…

Partner companies

Procter & Gamble, Danone, Auchan, Ferrero, ECS,

Pepsico, Kraft, Leroy Merlin, Caisse d’Epargne, Frost & Sullivan, Monaco Telecom, Philips

Viet Dung Tong - Class of 2009:

“If I compare the MSc in International Marketing with the MBA I’ve been doing at home, I see that I learn more here. I learn more because we practice what we learn using practical exercises and assignments with real companies, this gives us more than knowledge in books. Course assignments made us get into contact with local companies and gave us the opportunity to apply what we had learned in class. I found the teachers to be excellent, and very responsive to the needs of students. I would often receive answers to my email enquiries almost immediately. The international mix of students has also been a bonus. In one of my classes, I counted 20 different nationalities. Group work in these conditions was very educational; at first communication was difficult, but with time we all learned to communicate inter-culturally. These skills are good for my future in international marketing. Next, I’m doing an internship in Sophia Antipolis. A professor helped me find it by getting me into contact with businesses in Sophia. The network is very strong here. I’ll be working at Amadeus, in the Project Management office, facilitating communication between project teams in the company.”

Programme structure

 

Contact

Hours

Credits

Compulsory Courses

 

Understanding the elusive consumer

30h

4

Gaining market insight

30h

4

Exploring strategy for marketers

30h

4

Strategic brand management

30h

4

Customers, value and profitability

30h

4

Sustainable marketing

30h

4

4

Options (30h/ 4 credits each) to be chosen

 

from those available (some variation possible between campuses)

120h

16

 

Communication &

 

Web Marketing

Advertising

Marketing &

Retail Marketing

Innovation

B2B Marketing

Sales Neg. & Key Account Management

Project Management

Services Marketing

for Marketing

Channel Management

Market Intelligence

8

Electives (15h/ 2 credits each) to be chosen

 

from those available (some variation possible between campuses)

120h

16

Social media

 

marketing

Marketing & Ethics

Mobile marketing

Value Management & Marketing

Processes

Export Trade

management

Marketing

Generational

From CRM to CKM

Marketing

Marketing & Quality Management

Viral Marketing

Design, Marketing and Technology

Sales Promotion

Luxury Marketing

Crisis Management

Not for Profit Marketing

SAS certification in Data Mining (1)

Learning from

SAS Certification in Data Mining (2)

Marketing Mistakes

Legal Aspects of Marketing

Sensorial Marketing

Research Methods & Dissertation

 

Research methods

15h

2

Dissertation

 

Individual

coaching

30

+ Professional Development - 15h/ 2 credits

15h

2

TOTAL

450h

90

Programme Director

Peter Spier

MSc International Marketing and Business Development

21

MSc Strategic Event Management and Tourism Management

Programme taught in English at the Sophia Antipolis campus

Career opportunities The course of study of this MSc cuts across a number of disciplines, presented in two separate tracks – strategic event management and strategic tourism management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation. Within a relatively short time span after graduating, event management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaus, exhibition organisers etc. Similarly tourism management graduates can aim for positions in destination, hotel, travel or distribution marketing and sales.

Some recent graduate examples include:

Project Manager for Amadeus; Senior Vice President at Jones Lang LaSalle, Hospitality – North Africa and the Middle East; Revenue and Reservations Manager for the Shangri La hotel in Paris; human resources management specialist for Singapore Airlines; Bid Manager for American Express Business Travel; Sales Coordinator at Group Alain Ducasse; Revenue Manager for Club Mediterranée; Owner, HL Adventure Destination Management Company in Iceland; Junior Project manager at Spice Up event agency; Charter & Incentive sales account manager for Silversea Cruises.

Programme outline The MSc in Strategic Event Management and Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism, global economic sectors of increasing importance.

The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain

a thorough appreciation of the nature and characteristics of

users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge

management tools so that they can lead the way in this rapidly changing environment. The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/ Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and

sales and marketing in the events and meetings management profession. The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from

a variety of careers in, and related to, tourism management

and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing

and management.

Why choose this programme

Students learn from renowned, international faculty

with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. SKEMA works closely with representatives from major organisations in the field (such as MPI, SITE and DMAI) and has a successful track record of placing interns within the industry. Students regularly meet, and are taught by, expert practicing professionals who work locally and internationally.

SKEMA is one of only three Global Training Centers for

Meetings and Business Events for Meeting Professionals International (MPI) in Europe.

Nowhere is more appropriate to the study of event or

tourism management than on the French Riviera, which has long been one of the world’s principal destinations.

Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focusing on the regional strong points: event tourism, luxury tourism and the use of new technologies in event and tourism marketing.

In-company projects and assignments Event Management students have had work placements in a variety of business event related companies such as Liberty Incentives and the Grimaldi Forum, where students helped to develop new markets and to organize and promote a flagship cultural event, respectively. Tourism Management students have carried out internships in diverse institutions such as Shangri La Hotels (yield management position), Deloitte Touche (tourism market researcher) and Aviatur (travel agency position)

Partner companies

Amadeus

Starwood

Silversea Cruises

The MCI Group

Grimaldi Forum, Monaco

European Society of Cardiology

Meeting Professionals International

Tourism Section of the Nice Côte d’Azur Chamber of

Commerce

Ben Hainsworth, Director Congresses and Meetings Division at the European Society of Cardiology “Event and meeting management promises an exciting, challenging and varied career. For those seriously considering the profession, SKEMA’s Master of Science has clearly identified employers’ requirements and has put them together in a way that literally defines the profile of tomorrow’s industry leaders. What better way than this to plan your entry into a business that distinguishes itself through the variety of skills and knowledge that it both demands and rewards? Gone are the days that graduates could enjoy the comfort of learning the ropes while acclimatising themselves to the realities of the workplace; tomorrow’s executives will be expected to be able to run with the ball upon landing.”

Muhuimei Han, Class of 2008 “What I liked about the MSc in Strategic Tourism Management at SKEMA was the emphasis on real, actual business and also the business games and simulations we did, which put you in the real world. It wasn't just about study and books, it was more real. And I found my internship through the SKEMA network"

Programme structure

 

Contact

Hours

Credits

Mandatory Courses

Fundamentals of the Events and Tourism Industry

30h

4h

Visitor Behavior

30h

4h

Distribution in Events and Tourism

30h

4h

Sales and Customer Relationship Marketing

30h

4h

Strategic Marketing in Events and Tourism

30h

4h

Visitor Economics

30h

4h

Track courses:

one track to be chosen, 4 courses

120h

16h

(30h & 4 credits each)

Event Management Track

MICE – the business events industry

Facility Management and Yield

Financial Management in Events

IT in Events

Tourism Management Track

Sustainable Performance in Tourism

Financial Management for Tourism

Revenue Management

IT in Tourism

Electives: 5 electives (15h & 2 credits each) to be chosen from

75h

10h

Sample electives:

Event Marketing Convention Bureau Marketing Project Management for Events Strategic Meeting Management Destination Marketing Mobile Marketing in Tourism Team management Social legacy in events Luxury Marketing…

Business Game

30h

4h

Professional development

15h

2h

Research & Dissertation

 

Research Methods and Critical Thinking

30h

4h

Dissertation

Individual

30h

coaching

TOTAL

450h

90h

Programme Director

Mady Keup

MSc Strategic Event Management and Tourism Management

23

MSc Luxury and Fashion Management

Programme taught in English at the Sophia-Antipolis campus

Career opportunities The professional orientation of the MSc Fashion and Luxury guarantees its relevance and ensures that students are professionally operational by the end of the year. The MSc Luxury and Fashion Management opens opportunities to pursue careers in a wide range of fashion and luxury fields. Whilst having a strong disciplinary base in International Luxury Brand Management, its range is such that graduates will be able to work with specialists in other areas, getting involved in creative, marketing or finance positions. Graduates can go on to work in top level management, designing, sourcing, merchandising, budgeting, advertising, global luxury or fashion brand management as well as strategy. Graduates of this MSc have the education and training to work in a variety of organisations including: commercial and marketing firms, consultancy and research, corporate luxury or fashion institutions. Graduates of the programme take on roles that are essentially strategic, analytical, marketing and planning. Recent graduates have been recruited into a wide range of fields by leading fashion or luxury institutions and multinational corporations such as DHV, Rodriguez, Dassault, LVMH, Baume & Mercier, Hermès, Jitrois, Caudalie, BETC Design….

Programme outline The Luxury and Fashion Management MSc is international

in its orientation, reflecting the industry itself: international manufacturing and distribution; cross-border ownership; and global branding and communications. This MSc recognizes that design, trend-recognition and marketing skills –rather than production/manufacturing skills– are what make today’s luxury and fashion firms successful. These skills are the skills related to new product development, marketing, strategic brand management and communications delivery. Motivated students are educated in an individualised academic environment for success in the fast-moving world of fashion and luxury. These skills are taught within

a global macro-economic and financial environment along

with market-oriented courses. The programme’s objective

is to enable students to achieve their career ambitions by:

giving students regular access to experienced fashion and luxury specialists who have both strong academic skills and practical in-company experience; improving and expanding participating students’ career prospects by providing them with training in fashion and luxury management as well as understanding the issues in international trends and working across cultures; for those who may be working or studying outside the field of art, fashion and luxury, this programme will provide the opportunity for a change in career direction.

Why choose this programme

Professors have both strong academic backgrounds

and relevant expert professional experience in luxury and

fashion. This mix of the academic and the professional provides students with: an insider’s perspective of the constantly developing world of luxury and fashion; how these developments play out over time; and the savoir- faire to survive in the tough professional environment of luxury and fashion.

The programme draws on the advantages of its

location, on the south coast of France- with its long history in fashion and luxury. Local, national and international practicing professionals are called on to meet and teach students on the programme, so students start to

build their professional network before graduation.

Classes are complemented by various presentation

and seminars given by full time, leading professionals.

These practicing professionals also act as consultants

on the programme’s curriculum; their input means changes are made continuously to the course of study to ensure

relevance to shifting international fashion and luxury markets.

The teaching emphasizes an applied, problem-solving

approach that means graduates can work productively

from the first day on the job, ensuring graduates’ future career mobility.

The obligatory internship period is the culmination

of this applied teaching method: in many cases this internship period leads straight to a contract with that same company.

Small classes with a high international ratio mean

students build fruitful inter-cultural relationships with

one another and with their teachers; and students get the regular feedback that is so vital for effective learning.

In-company projects and assignments

Study about the relevance of the European

Commission reform of the European wine growing sector.

Do the current EU propositions represent the right tools to drive French industry into the globalisation process?

Luxury Yachting: can we forecast its development

thanks to some financial surveys?

Air Transport challenges and the environment

Fashion Hotels Brand Extension in the Fashion Industry

Partner companies BETC Design, Dassault, Baume & Mercier, RSW, Jitrois, Gucci, Neemrana Hotels, Global Luxuria, Jaypee Group…

Eva Ghnassia, Class of 2009 "The Luxury & Fashion Management course offered theory and more, because all of our courses were based on concrete examples. Each course was based on a particular subject, with real cases for practical illustration. We learned about the history of different brand names, we learned how luxury should be managed in different countries according to the expectations the particular markets; we also learned about specific products (watches and watch-making, leather We learned about the entire industry from design's conception to incorporating corruption indices.

It was a great experience also in the way we could express our own point of view and receive immediate and relevant feed back from our teacher.

I carried out my internship at Baume & Mercier, in Paris, as a commercial and marketing assistant. That was the

perfect opportunity to understand the working reality of Luxury Management in action.

I have gained a thorough understanding of this sector.

The whole course was extremely interesting and satisfying! "

Now it's your turn to enjoy and make the most of it

Programme structure

 

Contact

 

Hours

Credits

Mandatory Courses

Globalisation

15

h

2

State of the art in Fashion and Luxury

15

h

2

Strategic Choices

30

h

4

Design and Innovation

30

h

4

Luxury and Fashion Products and Services Mgt

30

h

4

Integrated Luxury and Fashion Communication

30

h

4

Value management and marketing

30

h

4

Pricing, Distribution and Retail in Luxury and Fashion

30

h

4

Advanced Consumer Behaviour & New trends in luxury and fashion marketing :

30

h

4

Finance and Accountability in Luxury and Fashion

30

h

4

Sustainable development: sustainable value creation in the luxury industry

30h

4

Electives: 6 electives

90h

 

(15h & 2 credits each) to be chosen from

12

Fashion and Luxury Brand Management Advanced Advertising Strategies Regulatory issues in the luxury industry Advanced Service Management in the Luxury Industry Corporate design and multimedia CAPM (international project manager certification from the PMI (Project Management Institute) Microsoft PROJECT Google adwords & Google analytics (expert skills in web-marketing and search-engine) Corporate Communication Project Management for Events

Business Game

30h

4

Professional Development

15h

2

Research & Dissertation

Research Methods and Critical Thinking

15h

2

Dissertation

Individual

 

coaching

30

TOTAL

450h

90

Programme Director

Ivan Coste-Maniere

MSc Luxury and Fashion Management

25

MSc Web Marketing and International Project Management

Programme taught in English at the Sophia Antipolis campus

Career opportunities This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with real expertise in internet, new technologies and web-marketing in particular.

Graduates of the programme manage launches of new products, services, events and franchises; they also manage and develop corporate and business websites. So all sectors are dealt with for your future job, especially as project managers and marketing or communication managers. Thanks to the multidisciplinary aspect of the programme, many others jobs are possible as consultant in management, web-marketing, quality and sales management and media planning.

Some recent graduate examples include:

Marketing managers at L’Oreal and Elisabeth Arden; project manager at Business Lab; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez palace hotel (Cannes, the French Riviera); radio media planner at LAGARDERE Advertising; marketing manager at John-Taylor SA; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at DANONE; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China.

Programme outline Today’s companies need managers who master three principal competencies: project management, new technologies and

web-marketing and the development of new business ideas. This MSc produces graduates who are competent, practised and experienced in these three key areas.

To do this the Web-Marketing & Project Management MSc redefines the role of the student; students take on the role of junior consultants from the beginning of the year. This is learning-by-doing taken to its logical conclusion. At the start of the year companies come to SKEMA to present projects they would like students to manage. They are real life assignments with expected deliverables, budget and dead-line to respect. Students choose the project they would like to work on, and start working immediately.

The programme is structured so that students are presented with relevant Web-Marketing & Project Management concepts in class. Then they apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. After these revisions, the student team presents their studies to their company during scheduled meetings. At the end of the year students must deliver the completed project they have been working on to the company. Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…

On the web-marketing side courses cover: website design, search-engine optimization, web-marketing and research, benchmarking, e-CRM, legal issues. On the project management side courses cover: strategy, project management techniques, HR management, budgeting, scheduling, quality, risk analysis, managing change, and MS Project. And combining both aspects, there are courses covering: data-mining, competitive intelligence and knowledge management, technical specifications and requirements.

Why choose this programme This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits:

Technical skills and knowledge

This MSc will give you expertise in the creation of

products, services or events. Working on a real project for

a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication,

business plans, legal issues, web-site creation / design

/ management, CRM and e-CRM, e-commerce, change management…

Human expertise for managing teams and

communicating with stakeholders You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Team spirit is an important value shared by teachers and students; all work towards the completion of the company project for best results. This contributes to the success of your training and your

credibility when you present this experience to recruiters.

Creativity and capacity to develop new business ideas

The need of companies for new ideas and creativity is the

main motivation to entrust you with the project. De facto, you will have to practice this exercise. For example, a project team has created and managed events to launch a new outdoor brand for Nike.

To be coached by seven experts on your company

project. These experts are consultants or CEOs. They teach according to their expertise and then coach you on

your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.

Professional and practical added value

By the end of the year, you will have hands-on experience with professional plans and frameworks such as:

action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realize strategic analysis of a project.

Partner companies IBM, PMI (Project Management Institution), Dow AgroSciences, Altran, Nike, Areco, Convers, Chambers of Commerce, Opera of Nice, Arion, Synertal, Air Cannes, Aava Communication, Digitrad, Aquariolis, UNHJ (Union Nationale des Huissiers de Justice), Auro-Aptitudes, Nice Airport

Julien Gobeaux, Class of 2007 “The first points I’d like to make about the MSc Web-Marketing and Project Management–and of Skema, generally–is that practically all the students are either employed, or already on their way to being employed, by the time they graduate. Graduates with the WM&IPM qualification are actually able to choose their career path from a variety of options. The programme is comprehensive internet-tools training yet at the same time it trains students to be operational managers capable of working in wider areas because of its hands- on project management dimension. One of the main advantages of this programme is its alliance of theory and practice by giving students regular access to practising professionals; this combination makes it easy to apply theory to the reality of the market. I now work for an events company in Cannes as project manager.”

Programme structure

 

Contact

Hours

Credits

Fundamentals of marketing

Advanced Consumer Behaviour

30h

4

Market Research

30h

4

Marketing Strategy

30h

4

Fundamentals of the MSc

(in general: to manage product and service creation; in particular: to develop the real company project during the academic year)

120h

16

Project Management and Innovation (skills for product and service creation)

30h

4

Web-Marketing and e-communication

30h

4

Project Consulting I (consulting on the real company project, first semester)

30h

4

Web-site management & e-CRM

30h

4

Quality Project Management, Financial and Legal Issues

30h

4

Project Consulting II (consulting on the real company project, second semester)

30h

4

Managing across borders and cultures

30h

4

Electives: 5 electives (15 hours & 2 credits each) to be chosen from

75h

10

Corporate design and multimedia

CAPM (international project manager certification from the PMI (Project Management Institute))

MS PROJECT

Google adwords & Google analytics (expert skills in web-marketing and search-engine)

Corporate Communication

Project Management for Events

Business Game or project

30h

4

Professional development

15h

2

Research & Dissertation

Research Methods and Critical Thinking

30h

4

Dissertation

Individual

coaching

30

TOTAL

450h

90

Programme Director

Muriel Walas

MSc Web Marketing and International Project Management

27

MSc International Business

Doing Business in Europe Doing Business in Asia Doing Business in America

Programmes taught in English at the Lille, Raleigh, Sophia and Suzhou campuses

MSc International Business

29

Career opportunities With SKEMA International Business Master of Science, our students take a decisive step in their international career. Our one-year multicampus programme adresses future global business leaders.

It brings them necessary general management and multicultural

skills and knowledge but also a real exposure to different markets as, each semester, they can select a different SKEMA campus in

Asia or Europe or America.

MSc in International Business graduates are easily employable in

a broad range of firms and organisations from exporting SMB and

multinational companies, both in B2B and B2C to international government agencies and NGO’s. The hiring companies spectrum is very large : Consulting, Manufacturing, Banking & Insurance, logistics. SKEMA MSc IB students easily get the job they want, as International product Manager, Business Operations Manager, International Business Development Manager, Export-area Sales Manager, International Sourcing Manager, International Purchaser, Strategic Consultant, International Project Manager and from there grow rapidly.

Diversity, business sense, adaptability, right mix of strategy and

hands-on

that's our global programme.

Programme outline For students with a range of profiles: business, or non-business, graduates as well as professionals. This is a general business programme that provides the international perspective that is essential in today’s professional world. Students on this Master of Science will understand the challenges and issues associated with doing business internationally: sharing knowledge and innovation across borders and continents. The MSc in International Business provides students with a broad and general understanding of international management while giving an in-depth education in the specialisation option students choose to concentrate on. The programme strikes the balance between practical business applications and cutting-edge research and ideas. Core courses provide the knowledge to survive in the global knowledge economy: how industries change and firms compete; how markets should be managed and financial decisions made; how to cope with diversity and legal issues. Courses on globalization, international business and corporate strategy provide an overview.

Why choose this programme

Nowadays firms are often forced to go abroad to sell their

products and services. Also key inputs like raw materials, components, human resources have to be obtained

internationally. Business is in a phase of unprecedented internationalisation. This MSc will prepare you for it.

The programme is well suited to students with a broad range

of backgrounds, nationalities, qualifications and experience. The international student make up on the programme precisely suits

the area of study, and team-work in these multi-cultural groups is an application of international business in itself.

The international teaching staff has both strong academic and

professional experience and their teaching concentrates on the application of theory to practical business situations.

Partner companies IBM,Orange, Amadeus, Groupe Accord, Decathlon, Auchan, Arjo Wiggins Non Profit:

European Union, Ubifrance, Chambers of Commerce, EURADA Brussels (ARD lobbying group at the EU), The United Nations Industrial Development Organisation in Vienna

Knar Khachatryan - Class of 2008 “Studying at SKEMA Business School was a unique experience, rich both in professional achievements and personal development. The school’s various programmes and cooperation with business schools and universities from all over the world offer a range of possibilities for future professionals to enhance the qualities that they seek and adapt more easily to the professional environment. Today, I can state with confidence that the Master of Science in International Business balances perfectly theory and practice: case studies, market surveys and projects with companies located in the region (i.e. Chateau Roubine near Lorgues). Pedagogical methods, highly-qualified professors and guest speakers help to develop and improve competencies in intercultural businesses and teamwork. Team-building day, Business Game as well as various social events and class parties after long days are good opportunities for the students to better integrate themselves into this mixture of cultures and characters. The essential knowledge I acquired at SKEMA will give me a solid base to understand international business relations as well as possible, and to advance the team with whom I will work in Armenia.”

Programme Directors

Lille: Michel Felix Sophia Antipolis: Jean-Claude Tagger Suzhou: Lennart Rudstrom Raleigh: Jean-Claude Tagger

Why choose “Doing Business in Europe” The formation of the Single European Market and its recent enlargement meant that Europe became the largest trading bloc in the world with a population of more than 540 million people, making it a powerful competitive force in the global market. Most analysts agree that the SEM has greatly enhanced market opportunities for European companies and for every international firm in the world because regional integration precedes and maintains the globalisation of economies and firms. Our programme represents a unique opportunity for European and non-European students to become specialists of this economic area and to customize a global international learning programme with a focus on how to commerce and trade with Europe; in this, the understanding of its moves towards a unified market is crucial: Many regions and trade agreements in the world strive for a free and unbridled large internal market in the increasingly interdependent and global economy This specialisation track with a large number of electives develops skills that will be vital in a career in international management, in Europe, with Europe and/or in similar regions of economic integration. This learning experience encompasses a wide range of strategic and technical knowledge in trade with and in Europe. (import-export project, international market research study…) Theoretical concepts, in this integrative learning programme, are always backed up with real-life experience and applications.

We are proud to announce that SKEMA Business School and its professor Dr Gabriele Suder, PhD, expert in the field and author of Doing Business in Europe (2007 and forthcoming 2011), has been awarded a Jean Monnet Chair in European Integration. Such chair is attributed by the European Union to selected higher education institutions and its expert applicants with a recognized expertise, with an aim to support and stimulate worldwide teaching, research and reflection on European integration. Jean Monnet projects are selected on the basis of their academic merits and following a process of rigorous and independent peer review, and are run with strict respect for the principle of academic autonomy and freedom. In this framework, Dr Suder’s ‘Doing Business in Europe’ interventions in this programme are supported by this chair, well in line with the European and international identity of this school.

Why choose “Doing Business in Asia” One of this programme’s principal strong points lies in its real immersion in China at one of the country’s most important science parks. Students thus benefit from an exceptional academic environment, studying alongside Chinese and Asian students and learning from professors from all over the world who are also professionals in their respective specialist areas. The campus location also offers unbeatable opportunities for internships and future employment. An additional plus are the many SKEMA alumni in the region who can provide contacts leading to internships or employment. Students’ understanding and analysis of Chinese, Asian and foreign companies in China is enhanced through the strategy course where students conduct an audit of a company’s sustainable development. The course in Research Methods and Critical Thinking culminates in a dissertation. The mandatory internship gives students the advantage of learning by doing, and may even kick start their career in marketing, supply chain management, purchasing, management accounting, auditing, consulting…

Why choose “Doing Business in America” One of this programme’s principal strong points lies in its real immersion in US at Raleigh, one of the country’s most important science parks. Students thus benefit from an exceptional academic environment, studying alongside American students and learning from professors from all over the world who are also professionals in their respective specialist areas. This learning experience encompasses a wide range of strategic and technical knowledge in trade with and from the Americas. (import-export project, international market research study…). Theoretical concepts, in this integrative learning programme, are always backed up with real-life experience and applications. The campus location , close to some of the most prestigious US based global companies also offers unbeatable opportunities for hands-on projects, internships and future employment.

MSc International Business

31

Programme structure

 

Contact

First Semester All Campuses

hours

Credits

Strategic choices and (depending on the campus you choose):

 

-‘Doing Business in Europe/the European perspective’* ; -‘The Chinese perspective’ or -‘the North American perspective’

30h

4

International Finance (Risk,Corporate,Trading)

30h

4

International Marketing

30h

4

International supply chain

30h

4

Managing an Import-Export Project

30h

4

Seminar Research Method and Critical thinking

15h

2

2

core electives (15h/2 credits each)

30h

4

Examples of ‘core electives’ Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

 

2

IB electives (15h/2 credits each)

30h

4

Examples of IB Electives Managing NGO’S, Strategic Consulting, Introduction to Mergers & Acquisition, Introduction to Financial Markets

 

TOTAL SEMESTER ONE

225h

30

Second semester: Option Doing Business in Europe

Contact

Credits

(Lille & Sophia Campuses)

hours

Doing Business in Europe*

30h

4

International Human Resources

30h

4

Communication in Europe

15h

2

Managing Import/Export Project (Continued)

15h

2

European distribution channels

15h

2

European Financial Management

15h

2

Business game

30h

4

2

core electives (15h/2 credits each)

30h

4

Examples of ‘core electives’ Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

 

2

IB electives (15h/2 credits each)

30h

4

Examples of IB electives Doing Business in Middle East, Doing Business in Asia, Doing Business in Latin America, Doing Business in North America, Doing Business in Africa

 

Professional development

15h

2

TOTAL SEMESTER TWO

225h

30

 

Individual

Dissertation

coaching

30

*All courses marked by an endnote in this brochure are co-supported by the Jean Monnet chair. Project Title: Corporate Europeanization: Applied Knowledge for education, employment, growth and stability. A podcast – based project. Grant Agreement/ Decision number: 175609-LP-1-FR-AJM-CH. Disclaimer: “This project has been funded with support from the European Commission. This publication/communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.”

and the Commission cannot be held responsible for any use which may be made of the

Second semester: Option Doing Business in Asia

Contact

Credits

(Suzhou Campus)

hours

Asian Legal System and Institutions & Corporate Finance

30h

4

International Human Resource Management

30h

4

Doing Business in Europe* - in China

30h

4

Introduction to Chinese Language & Culture

30h

4

Business Game

30h

4

2

core electives (15h/2 credits each)

30h

4

Examples of ‘core electives’ Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management, Web Marketing in Asia, Chinese Business Context

 

2

IB electives (15h/2 credits each)

30h

4

Examples of IB electives Doing Business in Middle East, Doing Business in Latin America, Doing Business in North America, Doing Business in Africa

 

Professional development

15h

2

TOTAL SEMESTER TWO

225h

30

 

Individual

Dissertation

coaching

30

Second semester: Option Doing Business in America

Contact

Credits

(Raleigh Campuse)

hours

American Legal Systems and regulations

30h

4

International Human resource Management

30h

4

Doing Business in Latin Americas

15h

2

US history and political economy

15h

2

Mercosul, ALENA and other alliances

15h

2

US Financial Management

15h

2

Business Game

30h

4

2

core electives (15h/2 credits each)

30h

4

Examples of ‘core electives’ Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

 

2

IB electives (15h/2 credits each)

30h

4

Examples of IB electives Doing Business in Middle East, Doing Business in European Markets*, Doing Business in China, Doing Business in Asia, Doing Business in Africa

 

Professional development

15h

2

TOTAL SEMESTER TWO

225h

30

 

Individual

Dissertation

coaching

30

MSc International Business

33

MSc Entrepreneurship and Innovation for a Sustainable World

Programme taught in English at the Sophia-Antipolis campus

Career opportunities

Entrepreneur

Incubator advisor, investor

Marketing and sales in innovative start-ups

Development of new activities in existing companies

Business developer

Consultant and audit

Partner companies Local incubators, Sophia Business Angels, Pôle Artemis- CARMA, Pôle Capénergies, Partnership with the Master Innovation and Technological Entrepreneurship (MNN) of the Tech de Monterey (Mexico)

Charles CALLEJA - Class of 2002:

“Choosing this MSc Entrepreneurship and Innovation was really a useful choice for me: it allowed me to quickly find an interesting first job with Altran Group within the innovation consulting industry, then to set up my own company linked to Exports & Innovation Channel management. My entrepreneurship education & profile was a key to get few years later an executive degree from Insead. I had overall an excellent preparation to help me to create my own venture.”

Programme outline

Eco-system of innovation

Innovation is like an iceberg and a tropical forest. It is like an iceberg because what you see above the surface is just a small part of the content. It is like a tropical forest because, like a biological ecosystem, a variety of elements is necessary for life to develop. The course is organized to discover what is under the surface of innovation and the multiplicity of actors necessary to develop rich innovative environments.

Entrepreneurial finance

Entrepreneurial finance has two main characteristics if compared with traditional corporate finance. Because it deals with a new activity, there are neither financial flows

nor assets to get funded and the entrepreneur has to raise significant amounts of money to finance the activity. The second characteristic of entrepreneurial finance is that it is risky. For those two reasons funding is mainly in capital and the players are not traditional banks but Business Angels, Venture Capitalists and the financial markets. Therefore the main expertise of finance experts is capital raising and valuation of the project.

Strategic marketing of innovation

The marketing of innovation is different from traditional marketing because the product is often new and the market does not exist so far. Therefore most of the failures of innovative products or services are due to marketing reasons. The course will present the specificities of marketing of innovation, and the students will discover a unique marketing method, ISMA 360°, developed at SKEMA, which is widely recognized as one of the most advanced in the field.

New venture and Business Plan

This course will take the student from innovative idea creation to early start-up activities and acquisition of the first clients for a new business. Central to this process is the iterative creation and fine tuning of a business plan, development of understanding the uses of the business plan for management of key activities and for attracting outside investors.

Eco Design

Eco-design is a process helping companies develop competitive and innovative low environmental impact products. The main principle consists of including environmental criteria in the early stages of the design process of products, throughout its development, taking into account aspects of its entire life cycle. This course aims at giving useful and main knowledge on eco-design: principles, methodologies, tools, impacts on the innovation process, external and internal information flow and cost flow.

Strategies of high growth businesses

Some businesses outperform others in terms of growth of the annual sales turnover, number of employees, and profit. What characterizes these organisations? What do they do better than their competitors? This course aims at analysing the propelling ingredients commonly found among these companies, which contribute to constantly improve the performance of a specific business model. Students will learn to identify these factors of success.

Technology and innovation management

The technology-management interface will be explored from two perspectives: (1) the management of the technological environment (2) the impact of technology and innovation on business processes and functional areas of the company, whatever the technological intensity of the company.

Solutions-based selling

A key challenge of innovators is to define a valuable selling policy to attract customers and to establish the company on its market. Another key challenge is to understand in detail the customer expectations and to propose a solution which is no longer a single product or service, but a solution designed to satisfy the customer need. This course deals with those issues, giving the participants knowledge and skills to define a sales policy, including negotiation skills.

Why choose this programme

The positioning of the programme on eco development

ISMA 360° methodology on marketing of innovation

Strong links with the Sophia Antipolis cluster and its entrepreneurs

The support of the school incubator for participants with an

entrepreneurial project

In-company projects and assignments

Open innovation at Norsk Hydro

How does the development of innovative activities in China impact

the R&D organisation of companies from developed countries? The case of China-based foreign R&D centres.

Students have the possibility to make a Business Plan of their own

project instead of the thesis.

Programme structure

 

Contact

Hours

Credits

Mandatory Courses

Globalization

15h

2

Collective Creativity Skills

15h

2

Strategic Choices

30h

4

Eco-System of Innovation

30h

4

Entrepreneurial Finance

30h

4

Eco-Design

30h

4

Strategic Marketing of Innovation

30h

4

New Venture and Business Plan

30h

4

Strategies of High Growth Businesses

30h

4

Technology and Innovation Management

30h

4

Solution Based selling

30h

4

Electives: 5 electives (15 hours & 2

75h

10

credits each) such as:

Intellectual Property

 

Sustainable development (seminar)

 

Social Business (seminar)

 

Managing people (seminar)

 

Entrepreneurial skills (seminar)

 

Business Game

30h

4

Professional development

15h

2

Research & Dissertation

Research Methods and Critical Thinking

30h

4

Dissertation

Individual

coaching

30

TOTAL

450h

90

Programme Director

Michel Bernasconi

MSc Entrepreneurship and Innovation

35

MSc Human Resources Management

Programmes taught in English at the Lille and Sophia Antipolis campuses

Career opportunities HR managers, HR directors, recruitment consultants, learning and development officers, careers development consultants.

Programme outline • The goal of this Master is to develop, train and coach the participants in their specialisation in Human Resource Management. The programme trains HR professionals, who will, in the long term, occupy managerial positions. In order to achieve this objective, the programme aims:

• To bring to the participants solid theoretical frames in the fields which underlie HRM, in order to allow them to anticipate

and to develop a transverse and strategic vision;

• To develop reflection about the practices implemented

within the company, in order to develop operational skills, pragmatism, and permanent quest for improvement;

• To allow the personal development of the auditors and to

develop their managerial potential.

• To enhance organisational performance and satisfy company

strategy while taking employees’ needs into account

• To have the strategic, organisational, practical and personal skills needed to become successful HR managers

Why choose this programme

A project-based pedagogical approach, with some

students alternating in-company experience and studies

and others working on consultancy projects for partner companies.

The programme focuses particularly on the personal

development of participants and their values in order to prepare them for a responsible and meaningful career in leadership.

Strong links with professional and academic

bodies in HRM (Association francophone de gestion des ressources humaines (AGRH), Institut d’audit social (IAS), Association pour le développement de l’enseignement et de la recherche sur la responsabilité

sociale de l’entreprise (ADERSE); le réseau international de recherche sur les organisations et de développement durable (RIODD), Association nationale des ressources humaines (ANDRH) …)

The programme also integrates the international

aspects of Human Resources Management

In-company projects and assignments

These are rich and varied, and can be presented under two broad headings:

Specialised assignments on some aspect of HR policy

(recruitment, training, studies on Strategic Workforce Planning, participation in setting up of HR Management Systems)

Broader, general assignments combining several

different aspects of HR policy (recruitment and/or training, remuneration and/or SWP) or in relation with transverse projects (Change management consulting,

diversity project manager

)

Partner companies Adecco, Alexandre Tic, Apec, Auchan, Bayer Schering, EDF, Kiabi, Henkel, Valeo, Rexel, Orange, Manpower Otis, Groupe Holder, Findus, General Electric, CMH, BNP Paribas, Orange, Accenture / Andersen Consulting, Crédit Agricole, Hewlett Packard, SAP, PeopleSoft, IBM, Société Générale, Calyon, Total, Amadeus, Thales, Ericsson, Texas Instruments, Microsoft

Marina Sensour - HR department, Accenture (2009-2010) The courses were alls very interesting:

Social law: social law in France and in Europe: very formative and complex topic Labour relations: critical for an HR manager, understand the labor relations, trade unions interactions in the company Total reward management: one of my favorite courses, interactive course, many case studies to balance the theory, you will learn that rewarding an employee can be more than just a salary payment People management: not only a theoretical course but a share of HR experiences on how to develop and manage people Advanced organisation behaviour: critical course for a HR manager to develop critical thinking

Programme structure

 

Contact

Hours

Credits

9

Compulsory Courses

(30h each – 4 credits)

 

1- Social Law

30h

4

2- Industrial Relations Trade union, Labour relations, Industrial negociation

30h

4

3- Human Resources Management Policies (People Management) Skills management, Career management Recruitment and selection, Remuneration, Communication

30h

4

4- International dynamic in HRM Compensation and benefits in international firms Cross cultural approaches of industrial relations Challenges of international mobility

30h

4

5- Theoritical approaches in HRM Main streams, Key issues Challenges in HRM in the context of globalization

30h

4

6- Human Side of HRM Advances in OB, Mobilisation and motivation Psychological contract, Organisational justice

30h

4

7- Technology and HRM E-HRM, SIRH

30h

4

8- Health at Work Mental health and well being Security at work, Prevention and action Psychopathology in the workplace

30h

4

9- Ethics, multicultural management, diversity and discrimination

30h

4

5

Electives

75h

10

(15h/ 2 credits each) include

French legal context of professional training

 

Social responsibility and human resources management

HR management consulting and social auditing

Operational issues in HRM

Project 60 hours (8 ECTS)

HRM audit

30h

4

Serious games, business games

30h

4

Professional Development

15h

2

Professional Thesis

 

Research methods : coaching, writing workshop, process of academic research

30h

4

Dissertation

Individual

coaching

30

 

TOTAL

450h

90