®

Kindle eBook Market Intelligence

CATEGORY REPORT
NOVEMBER 2018
COVERING 30 MAIN CATEGORIES

X #### #REF!
Data per 31 October 2018

© Copyright 2018 K-lytics.com

 Evaluating the 30 Amazon Kindle eBook Main Categories

Note: Ø = average
Categories by Sales Volume of Top 100 Titles
Estimated Position
Ø Sales Index:
Sales per Category vs.
ID Category Rank of Top Graph Best = 100
Day per Top Position Prior
100 Titles Worst = 1
100 Title Month
16 Literature & Fiction 79 691 100.0 1 0
24 Romance 127 514 74.5 2 0
18 Mystery, Thriller & Suspense 150 450 65.1 3 0
26 Science Fiction & Fantasy 407 201 29.2 4 0
19 Nonfiction 410 199 29.0 5 0
29 Teen & Young Adult 760 121 17.7 6 0
23 Religion & Spirituality 1,096 90 13.2 7 0
2 Biographies & Memoirs 1,613 66 9.7 8 0
3 Business & Money 1,806 60 8.8 9 4
12 History 1,879 58 8.6 10 2
11 Health, Fitness & Dieting 1,976 56 8.2 11 0
15 Lesbian, Gay, Bisexual & Transgender eBooks
2,018 55 8.1 12 -2
4 Children's eBooks 2,043 54 8.0 13 -4
27 Self-Help 2,304 49 7.3 14 1
21 Politics & Social Sciences 2,649 44 6.5 15 -1
13 Humor & Entertainment 2,983 40 6.0 16 0
25 Science & Math 3,830 33 4.9 17 0
7 Cookbooks, Food & Wine 5,941 23 3.5 18 0
5 Comics, Manga & Graphic Novels 7,062 20 3.1 19 0
20 Parenting & Relationships 7,974 18 2.8 20 0
30 Travel 9,774 15 2.4 21 0
22 Reference 10,487 14 2.2 22 1
17 Medical eBooks 10,801 14 2.2 23 1
28 Sports & Outdoors 11,090 13 2.1 24 1
1 Arts & Photography 11,191 13 2.1 25 2
9 Education & Teaching 12,114 12 1.9 26 -4
8 Crafts, Hobbies & Home 12,519 12 1.9 27 -1
6 Computers & Technology 12,703 11 1.8 28 0
10 Engineering & Transportation 23,084 6 1.0 29 0
14 Law 23,130 6 1.0 30 0
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Categories by Average Sales Rank of Top 100 Titles (p. 1) Absolute Values

Rank 1 to 2,000 Rank 1,200 - 4,800

MAR

MAY
NOV
AUG

AUG
MAR

MAR
MAY
NOV
AUG

AUG

APR
MAY

OCT

OCT
NOV
MAR

JUN

JUN
DEC
JAN
APR
MAY

OCT

OCT
NOV

FEB
SEP
APR
OCT
JUN

JUN
DEC

DEC

JUL

JUL
JAN

JAN
FEB
SEP
APR
OCT

FEB

SEP
DEC

JUL

JUL
JAN
FEB

SEP
0 1,200
1,400
200 1,600
1,800
400
2,000
2,200
600
2,400

800 2,600
2,800
1,000 3,000
3,200
1,200 3,400
3,600
1,400
3,800
4,000
1,600
4,200

1,800 4,400
4,600
2,000 4,800

Biographies & Memoirs Children's eBooks Business & Money

Health, Fitness & Dieting
Literature & Fiction Mystery, Thriller & Suspense
History
Nonfiction Religion & Spirituality Lesbian, Gay, Bisexual & Transgender eBooks
Romance Science Fiction & Fantasy Politics & Social Sciences
Teen & Young Adult Self-Help
Categories by Average Sales Rank of Top 100 Titles (p. 2) Absolute Values

Rank 1,500 to 15,000 Rank 3,000 to 21,000

MAY

AUG
MAR

MAR

OCT
NOV

MAY

NOV
MAY

AUG

JUN
AUG
MAR
MAR

SEP
OCT

OCT
APR

APR
OCT
MAY
NOV

NOV

JUN
DEC

DEC
AUG

JUL
JUN

JAN

JAN
FEB

FEB
SEP
SEP
OCT

OCT
APR

APR

JUL
JUN
DEC

DEC

JUL
JAN

JAN
FEB

FEB
SEP
JUL
1,500 3,000

5,000
3,500
7,000

5,500
9,000

11,000
7,500

13,000
9,500
15,000

11,500 17,000

19,000
13,500

21,000

Cookbooks, Food & Wine Crafts, Hobbies & Home Arts & Photography Comics, Manga & Graphic Novels
Humor & Entertainment Medical eBooks Computers & Technology Education & Teaching
Travel
Parenting & Relationships Reference

Science & Math Sports & Outdoors

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Sales Volume of No. 1 Besteller
Average
Estimated Position
Sales Rank Index:
Sales per Day Category vs.
ID Category of No. 1 Graph Best = 100
of No. 1 Position Prior
Bestseller in Worst = 1
Bestseller Month
Category
18 Mystery, Thriller & Suspense 1 4,601 100.0 1 1
16 Literature & Fiction 1 4,164 90.4 2 -1
24 Romance 5 2,317 50.1 3 5
19 Nonfiction 6 2,189 47.3 4 0
29 Teen & Young Adult 8 1,894 40.8 5 6
26 Science Fiction & Fantasy 9 1,852 39.9 6 4
4 Children's eBooks 11 1,668 35.9 7 5
3 Business & Money 13 1,556 33.4 8 -1
27 Self-Help 13 1,548 33.3 9 -1
2 Biographies & Memoirs 16 1,411 30.3 10 -5
20 Parenting & Relationships 40 931 19.8 11 2
11 Health, Fitness & Dieting 43 909 19.3 12 5
23 Religion & Spirituality 44 894 19.0 13 -10
25 Science & Math 45 886 18.8 14 4
17 Medical eBooks 46 876 18.6 15 12
13 Humor & Entertainment 61 776 16.4 16 4
28 Sports & Outdoors 64 759 16.0 17 5
21 Politics & Social Sciences 75 705 14.9 18 -12
15 Lesbian, Gay, Bisexual & Transgender eBooks
84 671 14.1 19 -3
12 History 95 636 13.3 20 -5
7 Cookbooks, Food & Wine 99 623 13.1 21 -7
30 Travel 179 388 7.9 22 -1
6 Computers & Technology 201 354 7.2 23 0
9 Education & Teaching 214 337 6.8 24 -5
22 Reference 233 314 6.3 25 3
5 Comics, Manga & Graphic Novels 255 292 5.8 26 -2
1 Arts & Photography 356 223 4.3 27 -1
10 Engineering & Transportation 378 213 4.1 28 2
8 Crafts, Hobbies & Home 537 160 3.0 29 -4
14 Law 1,467 71 1.0 30 -1
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Momentum of Top 100 Titles
Rise/Drop in Top
Index:
100 Titles Average Category
ID Category Graph Best = 100
Sales Rank vs. Position
Prior Month Worst = 1

25 Science & Math 18.2% 100.0 1

3 Business & Money 17.9% 99.1 2
18 Mystery, Thriller & Suspense 17.3% 97.4 3
12 History 14.4% 89.2 4
13 Humor & Entertainment 13.1% 85.7 5
1 Arts & Photography 11.2% 80.3 6
27 Self-Help 10.0% 76.8 7
11 Health, Fitness & Dieting 9.3% 74.9 8
5 Comics, Manga & Graphic Novels 8.0% 71.4 9
23 Religion & Spirituality 8.0% 71.2 10
19 Nonfiction 7.4% 69.5 11
6 Computers & Technology 4.4% 61.2 12
22 Reference 3.9% 59.8 13
17 Medical eBooks 1.5% 53.0 14
26 Science Fiction & Fantasy 0.6% 50.3 15
20 Parenting & Relationships 0.5% 50.0 16
28 Sports & Outdoors -0.3% 48.0 17
14 Law -1.6% 44.3 18
2 Biographies & Memoirs -1.6% 44.2 19
8 Crafts, Hobbies & Home -2.6% 41.4 20
15 Lesbian, Gay, Bisexual & Transgender eBooks -3.9% 37.7 21
10 Engineering & Transportation -3.9% 37.7 22
30 Travel -5.4% 33.7 23
4 Children's eBooks -7.6% 27.3 24
29 Teen & Young Adult -8.0% 26.2 25
16 Literature & Fiction -10.6% 18.9 26
21 Politics & Social Sciences -12.7% 13.1 27
9 Education & Teaching -15.1% 6.3 28
24 Romance -15.9% 4.0 29
7 Cookbooks, Food & Wine -17.0% 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Rank Momentum of No 1. Bestseller
Rise/Drop of
Index:
No. 1 Bestseller Category
ID Category Graph Best = 100
Sales Rank vs. Position
Prior Month Worst = 1

17 Medical eBooks 87% 100.0 1

25 Science & Math 64% 98.9 2
11 Health, Fitness & Dieting 59% 98.7 3
13 Humor & Entertainment 56% 98.5 4
28 Sports & Outdoors 55% 98.5 5
22 Reference 45% 98.0 6
10 Engineering & Transportation 45% 98.0 7
18 Mystery, Thriller & Suspense 38% 97.7 8
24 Romance 24% 97.0 9
6 Computers & Technology 16% 96.6 10
4 Children's eBooks 1% 95.9 11
5 Comics, Manga & Graphic Novels -2% 95.7 12
1 Arts & Photography -4% 95.6 13
29 Teen & Young Adult -9% 95.4 14
26 Science Fiction & Fantasy -17% 95.0 15
20 Parenting & Relationships -24% 94.7 16
30 Travel -27% 94.5 17
15 Lesbian, Gay, Bisexual & Transgender eBooks -34% 94.2 18
16 Literature & Fiction -43% 93.7 19
19 Nonfiction -45% 93.7 20
12 History -57% 93.0 21
9 Education & Teaching -68% 92.5 22
27 Self-Help -86% 91.7 23
3 Business & Money -88% 91.6 24
8 Crafts, Hobbies & Home -111% 90.5 25
7 Cookbooks, Food & Wine -170% 87.6 26
14 Law -192% 86.6 27
2 Biographies & Memoirs -229% 84.8 28
21 Politics & Social Sciences -1284% 33.9 29
23 Religion & Spirituality -1967% 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Average Price of Top 100 Titles
Ø Price Index:
Category
ID Category of Top 100 Graph Best = 100
Position
Titles Worst = 1

21 Politics & Social Sciences $9.17 100.0 1

14 Law $8.98 96.7 2
3 Business & Money $8.97 96.5 3
28 Sports & Outdoors $8.81 93.8 4
30 Travel $8.76 93.0 5
2 Biographies & Memoirs $8.53 89.0 6
27 Self-Help $8.45 87.6 7
17 Medical eBooks $8.37 86.3 8
19 Nonfiction $8.25 84.2 9
12 History $8.24 84.0 10
6 Computers & Technology $8.10 81.5 11
25 Science & Math $8.08 81.2 12
11 Health, Fitness & Dieting $7.95 79.0 13
20 Parenting & Relationships $7.91 78.3 14
10 Engineering & Transportation $7.06 63.7 15
1 Arts & Photography $6.72 57.9 16
22 Reference $6.55 55.1 17
5 Comics, Manga & Graphic Novels $6.55 55.0 18
7 Cookbooks, Food & Wine $6.10 47.3 19
4 Children's eBooks $5.68 40.0 20
8 Crafts, Hobbies & Home $5.64 39.4 21
9 Education & Teaching $5.43 35.8 22
29 Teen & Young Adult $5.22 32.1 23
16 Literature & Fiction $5.21 32.1 24
13 Humor & Entertainment $5.16 31.1 25
18 Mystery, Thriller & Suspense $4.94 27.5 26
26 Science Fiction & Fantasy $4.52 20.2 27
15 Lesbian, Gay, Bisexual & Transgender eBooks $4.20 14.7 28
23 Religion & Spirituality $3.51 2.9 29
24 Romance $3.40 1.0 30

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Lowest Price among Top 20 Titles
Lowest Price Index:
Category
ID Category among Graph Best = 100
Position
Top 20 Titles Worst = 1

30 Travel $1.99 50.0 1

5 Comics, Manga & Graphic Novels $0.99 50.0 2
2 Biographies & Memoirs $0.99 50.0 2
27 Self-Help $0.99 50.0 2
17 Medical eBooks $0.99 50.0 2
20 Parenting & Relationships $0.99 50.0 2
12 History $0.99 50.0 2
19 Nonfiction $0.99 50.0 2
25 Science & Math $0.99 50.0 2
21 Politics & Social Sciences $0.99 50.0 2
4 Children's eBooks $0.99 50.0 2
28 Sports & Outdoors $0.99 50.0 2
3 Business & Money $0.99 50.0 2
26 Science Fiction & Fantasy $0.99 50.0 2
6 Computers & Technology $0.99 50.0 2
7 Cookbooks, Food & Wine $0.99 50.0 2
18 Mystery, Thriller & Suspense $0.99 50.0 2
24 Romance $0.99 50.0 2
29 Teen & Young Adult $0.99 50.0 2
1 Arts & Photography $0.99 50.0 2
8 Crafts, Hobbies & Home $0.99 50.0 2
9 Education & Teaching $0.99 50.0 2
10 Engineering & Transportation $0.99 50.0 2
11 Health, Fitness & Dieting $0.99 50.0 2
13 Humor & Entertainment $0.99 50.0 2
14 Law $0.99 50.0 2
15 Lesbian, Gay, Bisexual & Transgender eBooks $0.99 50.0 2
16 Literature & Fiction $0.99 50.0 2
22 Reference $0.99 50.0 2
23 Religion & Spirituality $0.99 50.0 2
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Price Trend of Top 100 Titles
Ø Price Change
Index:
in Top 100 Category
ID Category Graph Best = 100
Titles Position
vs. Prior Month Worst = 1

16 Literature & Fiction 14% 100.0 1

27 Self-Help 13% 93.3 2
14 Law 12% 90.3 3
8 Crafts, Hobbies & Home 10% 83.3 4
12 History 10% 81.2 5
2 Biographies & Memoirs 9% 79.4 6
19 Nonfiction 8% 74.7 7
11 Health, Fitness & Dieting 8% 72.7 8
3 Business & Money 6% 66.0 9
25 Science & Math 4% 58.2 10
24 Romance 3% 54.9 11
13 Humor & Entertainment 3% 54.5 12
17 Medical eBooks 2% 50.8 13
21 Politics & Social Sciences 2% 47.4 14
15 Lesbian, Gay, Bisexual & Transgender eBooks 1% 46.0 15
1 Arts & Photography 1% 45.3 16
28 Sports & Outdoors 0% 43.1 17
20 Parenting & Relationships 0% 40.2 18
26 Science Fiction & Fantasy -2% 34.9 19
6 Computers & Technology -2% 33.7 20
9 Education & Teaching -3% 30.4 21
29 Teen & Young Adult -4% 25.3 22
4 Children's eBooks -6% 17.7 23
5 Comics, Manga & Graphic Novels -6% 14.7 24
23 Religion & Spirituality -7% 13.4 25
7 Cookbooks, Food & Wine -7% 13.2 26
30 Travel -8% 8.3 27
10 Engineering & Transportation -8% 7.1 28
22 Reference -10% 1.0 29
18 Mystery, Thriller & Suspense -10% 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Categories by Average Price of Top 100 Titles - Trend $ Kindle Sales Price

Batch 1 Batch 2 Batch 3 Batch 4

Extreme values for selected technical genres occured in August 2017 due to very
expensive technical/professional/academic titles that made it into the Top 100.
10.00 10.00 13.50 14.00
13.00 13.50
9.50 9.50 13.00
12.50
9.00 9.00 12.00 12.50
11.50 12.00
8.50 8.50 11.50
11.00
11.00
8.00 8.00 10.50
10.50
10.00 10.00
7.50 7.50 9.50 9.50
7.00 7.00 9.00 9.00
8.50 8.50
6.50 6.50 8.00 8.00
6.00 6.00 7.50 7.50
7.00 7.00
5.50 5.50 6.50 6.50
5.00 5.00 6.00 6.00
5.50 5.50
4.50 4.50 5.00 5.00
4.50
4.00 4.00 4.50
4.00
4.00 3.50
3.50 3.50 3.50 3.00
3.00 3.00 3.00 2.50

NOV

MAR

AUG
DEC

SEP
JAN
OCT

JUL
SEP

APR
FEB

JUN
SEP
OCT

JUL
NOV

APR
FEB

JUN
MAR

AUG
SEP
DEC
JAN

OCT
MAY
OCT
NOV

APR
SEP

FEB
MAR

JUN
JUL

SEP
DEC

AUG
JAN

NOV

MAR

SEP
DEC
JAN

AUG
SEP
OCT

APR

JUL
FEB

JUN
MAY

OCT

MAY

OCT

OCT
MAY
Arts & Photography Crafts, Hobbies & Home Medical eBooks Romance
Biographies & Memoirs Education & Teaching Mystery, Thriller & Suspense Science & Math
Business & Money Engineering & Transportation Nonfiction Science Fiction & Fantasy
Children's eBooks Humor & Entertainment Parenting & Relationships Self-Help
Comics, Manga & Graphic Novels Law Politics & Social Sciences Sports & Outdoors
Cookbooks, Food & Wine Lesbian, Gay, Bisexual & Transgender eBooks Reference Teen & Young Adult
Literature & Fiction Religion & Spirituality Travel
Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Number of Titles (= Competition)
Index:
Number of Category
ID Category Graph Best = 100
Titles Position
Worst = 1
14 Law 64,132 100.0 1
10 Engineering & Transportation 78,161 99.4 2
30 Travel 80,462 99.3 3
20 Parenting & Relationships 85,157 99.1 4
28 Sports & Outdoors 89,496 98.9 5
6 Computers & Technology 92,024 98.8 6
7 Cookbooks, Food & Wine 92,072 98.8 7
8 Crafts, Hobbies & Home 103,592 98.3 8
17 Medical eBooks 119,457 97.6 9
13 Humor & Entertainment 125,587 97.4 10
22 Reference 140,535 96.7 11
27 Self-Help 148,872 96.4 12
15 Lesbian, Gay, Bisexual & Transgender eBooks 160,930 95.8 13
5 Comics, Manga & Graphic Novels 187,273 94.7 14
2 Biographies & Memoirs 212,252 93.6 15
9 Education & Teaching 219,678 93.3 16
1 Arts & Photography 243,115 92.3 17
29 Teen & Young Adult 290,511 90.3 18
18 Mystery, Thriller & Suspense 293,134 90.2 19
25 Science & Math 293,910 90.1 20
21 Politics & Social Sciences 294,478 90.1 21
26 Science Fiction & Fantasy 341,416 88.1 22
11 Health, Fitness & Dieting 342,893 88.0 23
3 Business & Money 354,068 87.6 24
12 History 375,115 86.7 25
4 Children's eBooks 460,238 83.0 26
24 Romance 479,367 82.2 27
23 Religion & Spirituality 534,227 79.8 28
16 Literature & Fiction 1,680,451 30.7 29
19 Nonfiction 2,373,103 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Categories by Share of Kindle Unlimited Titles (Supply)
Share of
Index:
Kindle Category
ID Category Graph Best = 100
Unlimited Position
Worst = 1
Titles
7 Cookbooks, Food & Wine 52% 100 1
15 Lesbian, Gay, Bisexual & Transgender eBooks 45% 87 2
27 Self-Help 42% 82 3
11 Health, Fitness & Dieting 42% 81 4
26 Science Fiction & Fantasy 41% 80 5
24 Romance 41% 79 6
20 Parenting & Relationships 38% 74 7
18 Mystery, Thriller & Suspense 38% 74 8
29 Teen & Young Adult 37% 72 9
30 Travel 36% 70 10
4 Children's eBooks 36% 69 11
8 Crafts, Hobbies & Home 35% 68 12
13 Humor & Entertainment 35% 68 13
16 Literature & Fiction 35% 67 14
19 Nonfiction 30% 59 15
28 Sports & Outdoors 30% 58 16
9 Education & Teaching 30% 58 17
23 Religion & Spirituality 29% 56 18
22 Reference 27% 52 19
2 Biographies & Memoirs 25% 49 20
3 Business & Money 25% 48 21
6 Computers & Technology 24% 47 22
1 Arts & Photography 24% 47 23
17 Medical eBooks 14% 28 24
25 Science & Math 14% 28 25
12 History 13% 25 26
14 Law 13% 24 27
21 Politics & Social Sciences 11% 22 28
10 Engineering & Transportation 9% 18 29
5 Comics, Manga & Graphic Novels 8% 16 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Growth of Number of Titles
Change in
Number of Index:
Category
ID Category Titles Graph Best = 100
vs. Prior
Position
Worst = 1
Month
29 Teen & Young Adult 0.7% 100.0 1
8 Crafts, Hobbies & Home 0.7% 98.2 2
1 Arts & Photography 0.8% 96.3 3
17 Medical eBooks 0.9% 94.3 4
25 Science & Math 0.9% 93.7 5
21 Politics & Social Sciences 0.9% 93.0 6
10 Engineering & Transportation 0.9% 92.9 7
28 Sports & Outdoors 1.0% 90.3 8
20 Parenting & Relationships 1.0% 90.2 9
12 History 1.1% 86.3 10
4 Children's eBooks 1.1% 86.0 11
2 Biographies & Memoirs 1.2% 85.4 12
11 Health, Fitness & Dieting 1.2% 85.1 13
22 Reference 1.2% 84.5 14
30 Travel 1.2% 84.2 15
13 Humor & Entertainment 1.2% 84.1 16
7 Cookbooks, Food & Wine 1.3% 82.1 17
23 Religion & Spirituality 1.3% 80.2 18
19 Nonfiction 1.4% 79.8 19
16 Literature & Fiction 1.4% 77.2 20
18 Mystery, Thriller & Suspense 1.5% 75.9 21
26 Science Fiction & Fantasy 1.5% 75.0 22
24 Romance 1.5% 74.6 23
6 Computers & Technology 1.5% 74.5 24
5 Comics, Manga & Graphic Novels 1.5% 74.2 25
27 Self-Help 1.6% 73.3 26
9 Education & Teaching 1.7% 70.9 27
15 Lesbian, Gay, Bisexual & Transgender eBooks 1.8% 65.3 28
14 Law 2.2% 55.5 29
3 Business & Money 4.0% 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories by Average Page Length (= Effort)
Average Index:
Category
ID Category Page Graph Best = 100
Position
Length Worst = 1

9 Education & Teaching 186 100.0 1

5 Comics, Manga & Graphic Novels 219 87.2 2
8 Crafts, Hobbies & Home 228 83.6 3
4 Children's eBooks 256 72.8 4
27 Self-Help 264 69.7 5
10 Engineering & Transportation 275 65.3 6
17 Medical eBooks 275 65.0 7
20 Parenting & Relationships 280 63.2 8
15 Lesbian, Gay, Bisexual & Transgender eBooks 281 62.8 9
6 Computers & Technology 284 61.6 10
3 Business & Money 285 61.1 11
22 Reference 285 61.1 12
1 Arts & Photography 297 56.5 13
11 Health, Fitness & Dieting 297 56.5 14
14 Law 303 54.4 15
7 Cookbooks, Food & Wine 310 51.6 16
19 Nonfiction 316 49.1 17
24 Romance 316 49.0 18
21 Politics & Social Sciences 320 47.7 19
13 Humor & Entertainment 321 47.3 20
25 Science & Math 321 46.9 21
28 Sports & Outdoors 332 42.7 22
2 Biographies & Memoirs 333 42.4 23
16 Literature & Fiction 342 38.9 24
18 Mystery, Thriller & Suspense 353 34.6 25
23 Religion & Spirituality 365 30.0 26
30 Travel 382 23.2 27
12 History 393 18.7 28
26 Science Fiction & Fantasy 438 1.0 29
29 Teen & Young Adult 439 1.0 30
Green = New category introduced by amazon.com Blue = Category renamed and/or reclassified by amazon.com

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories Key Data Summary Alphabetical
BOOK MARKET / NICHE SALES VOLUME VOLUME GROWTH PRICE REALIZATION COMPETITIVE INTENSITY EFFORT
Price
Ø Est. Lowest Change of
Ø Sales Sales Est. Sales % Rise/ Rise/ Drop of Change

Graph 10
Graph 1

Graph 2

Graph 3

Graph 4

Graph 5

Graph 6

Graph 7

Graph 8

Graph 9
Sales per Ø Price Price Number of
Rank of Rank of per Day of Drop of Top No. 1 Best- of Top 100 Number of Ø Page
ID Category Top 100
Day per
No. 1 Best- No. 1 100 Titles Ø seller Sales
of Top among
Titles Titles
Titles
Length
Top 100 100 Titles Top 20 vs. Prior
Titles seller Bestseller Sales Rank Rank vs. Prior
Title Titles Month
Month
1 Arts & Photography 11,191 13 356 223 11% 0 $6.72 $0.99 1% 243,115 0.79% 297
2 Biographies & Memoirs 1,613 66 16 1,411 -2% -2 $8.53 $0.99 9% 212,252 1.16% 333
3 Business & Money 1,806 60 13 1,556 18% -1 $8.97 $0.99 6% 354,068 4.01% 285
4 Children's eBooks 2,043 54 11 1,668 -8% 0 $5.68 $0.99 -6% 460,238 1.14% 256
5 Comics, Manga & Graphic Novels 7,062 20 255 292 8% 0 $6.55 $0.99 -6% 187,273 1.54% 219
6 Computers & Technology 12,703 11 201 354 4% 0 $8.10 $0.99 -2% 92,024 1.53% 284
7 Cookbooks, Food & Wine 5,941 23 99 623 -17% -2 $6.10 $0.99 -7% 92,072 1.27% 310
8 Crafts, Hobbies & Home 12,519 12 537 160 -3% -1 $5.64 $0.99 10% 103,592 0.73% 228
9 Education & Teaching 12,114 12 214 337 -15% -1 $5.43 $0.99 -3% 219,678 1.65% 186
10 Engineering & Transportation 23,084 6 378 213 -4% 0 $7.06 $0.99 -8% 78,161 0.91% 275
11 Health, Fitness & Dieting 1,976 56 43 909 9% 1 $7.95 $0.99 8% 342,893 1.17% 297
12 History 1,879 58 95 636 14% -1 $8.24 $0.99 10% 375,115 1.13% 393
13 Humor & Entertainment 2,983 40 61 776 13% 1 $5.16 $0.99 3% 125,587 1.21% 321
14 Law 23,130 6 1,467 71 -2% -2 $8.98 $0.99 12% 64,132 2.17% 303
15 Lesbian, Gay, Bisexual & Transgender
2,018eBooks55 84 671 -4% 0 $4.20 $0.99 1% 160,930 1.84% 281
16 Literature & Fiction 79 691 1 4,164 -11% 0 $5.21 $0.99 14% 1,680,451 1.44% 342
17 Medical eBooks 10,801 14 46 876 2% 1 $8.37 $0.99 2% 119,457 0.86% 275
18 Mystery, Thriller & Suspense 150 450 1 4,601 17% 0 $4.94 $0.99 -10% 293,134 1.48% 353
19 Nonfiction 410 199 6 2,189 7% 0 $8.25 $0.99 8% 2,373,103 1.35% 316
20 Parenting & Relationships 7,974 18 40 931 0% 0 $7.91 $0.99 0% 85,157 1.00% 280
21 Politics & Social Sciences 2,649 44 75 705 -13% -13 $9.17 $0.99 2% 294,478 0.91% 320
22 Reference 10,487 14 233 314 4% 0 $6.55 $0.99 -10% 140,535 1.19% 285
23 Religion & Spirituality 1,096 90 44 894 8% -20 $3.51 $0.99 -7% 534,227 1.34% 365
24 Romance 127 514 5 2,317 -16% 0 $3.40 $0.99 3% 479,367 1.53% 316
25 Science & Math 3,830 33 45 886 18% 1 $8.08 $0.99 4% 293,910 0.88% 321
26 Science Fiction & Fantasy 407 201 9 1,852 1% 0 $4.52 $0.99 -2% 341,416 1.51% 438
27 Self-Help 2,304 49 13 1,548 10% -1 $8.45 $0.99 13% 148,872 1.57% 264
28 Sports & Outdoors 11,090 13 64 759 0% 1 $8.81 $0.99 0% 89,496 1.00% 332
29 Teen & Young Adult 760 121 8 1,894 -8% 0 $5.22 $0.99 -4% 290,511 0.67% 439
30 Travel 9,774 15 179 388 -5% 0 $8.76 $1.99 -8% 80,462 1.20% 382

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Evaluating the 30 Amazon Kindle eBook Main Categories

© Copyright 2018 K-lytics.com

Categories Power Index By Descending Index (100 = Best │ 1 = Worst)
BOOK MARKET / NICHE SALES VOLUME RANK MOMENTUM PRICE REALIZATION COMPETITION EFFORT Ø INDEX
Est. Ø Lowest Price Change of
Ø Sales Est. Sales Rise/Drop Rise/Drop Ø Page
Sales per Sales Rank Ø Price Price Change of Number of
Rank of per Day of in Top 100 of No. 1 Number of Length Weighted
ID Category Day per of No. 1 of Top 100 among Top 100 Titles
Top 100 No. 1 Titles Ø Best-seller Titles (Index 100 = Index
Top 100 Bestseller Titles Top 20 Titles vs. vs. Prior
Titles Bestseller Sales Rank Sales Rank shortest)
Title Titles Prior Mth. Month
18 Mystery, Thriller & Suspense 65.1 65.1 100.0 100.0 97.4 97.7 27.5 50.0 1.0 90.2 75.9 34.6 68.1
16 Literature & Fiction 100.0 100.0 90.4 90.4 18.9 93.7 32.1 50.0 100.0 30.7 77.2 38.9 60.6
24 Romance 74.5 74.5 50.1 50.1 4.0 97.0 1.0 50.0 54.9 82.2 74.6 49.0 59.4
27 Self-Help 7.3 7.3 33.3 33.3 76.8 91.7 87.6 50.0 93.3 96.4 73.3 69.7 59.2
17 Medical eBooks 2.2 2.2 18.6 18.6 53.0 100.0 86.3 50.0 50.8 97.6 94.3 65.0 55.4
25 Science & Math 4.9 4.9 18.8 18.8 100.0 98.9 81.2 50.0 58.2 90.1 93.7 46.9 55.4
3 Business & Money 8.8 8.8 33.4 33.4 99.1 91.6 96.5 50.0 66.0 87.6 1.0 61.1 55.0
11 Health, Fitness & Dieting 8.2 8.2 19.3 19.3 74.9 98.7 79.0 50.0 72.7 88.0 85.1 56.5 54.7
2 Biographies & Memoirs 9.7 9.7 30.3 30.3 44.2 84.8 89.0 50.0 79.4 93.6 85.4 42.4 54.3
20 Parenting & Relationships 2.8 2.8 19.8 19.8 50.0 94.7 78.3 50.0 40.2 99.1 90.2 63.2 54.2
28 Sports & Outdoors 2.1 2.1 16.0 16.0 48.0 98.5 93.8 50.0 43.1 98.9 90.3 42.7 53.4
6 Computers & Technology 1.8 1.8 7.2 7.2 61.2 96.6 81.5 50.0 33.7 98.8 74.5 61.6 53.3
14 Law 1.0 1.0 1.0 1.0 44.3 86.6 96.7 50.0 90.3 100.0 55.5 54.4 52.7
5 Comics, Manga & Graphic Novels 3.1 3.1 5.8 5.8 71.4 95.7 55.0 50.0 14.7 94.7 74.2 87.2 52.5
12 History 8.6 8.6 13.3 13.3 89.2 93.0 84.0 50.0 81.2 86.7 86.3 18.7 52.0
8 Crafts, Hobbies & Home 1.9 1.9 3.0 3.0 41.4 90.5 39.4 50.0 83.3 98.3 98.2 83.6 51.2
1 Arts & Photography 2.1 2.1 4.3 4.3 80.3 95.6 57.9 50.0 45.3 92.3 96.3 56.5 51.2
13 Humor & Entertainment 6.0 6.0 16.4 16.4 85.7 98.5 31.1 50.0 54.5 97.4 84.1 47.3 50.3
10 Engineering & Transportation 1.0 1.0 4.1 4.1 37.7 98.0 63.7 50.0 7.1 99.4 92.9 65.3 50.3
22 Reference 2.2 2.2 6.3 6.3 59.8 98.0 55.1 50.0 1.0 96.7 84.5 61.1 49.7
21 Politics & Social Sciences 6.5 6.5 14.9 14.9 13.1 33.9 100.0 50.0 47.4 90.1 93.0 47.7 49.5
30 Travel 2.4 2.4 7.9 7.9 33.7 94.5 93.0 50.0 8.3 99.3 84.2 23.2 49.1
4 Children's eBooks 8.0 8.0 35.9 35.9 27.3 95.9 40.0 50.0 17.7 83.0 86.0 72.8 47.1
26 Science Fiction & Fantasy 29.2 29.2 39.9 39.9 50.3 95.0 20.2 50.0 34.9 88.1 75.0 1.0 46.9
9 Education & Teaching 1.9 1.9 6.8 6.8 6.3 92.5 35.8 50.0 30.4 93.3 70.9 100.0 46.6
15 Lesbian, Gay, Bisexual & Transgender
8.1 eBooks8.1 14.1 14.1 37.7 94.2 14.7 50.0 46.0 95.8 65.3 62.8 45.6
7 Cookbooks, Food & Wine 3.5 3.5 13.1 13.1 1.0 87.6 47.3 50.0 13.2 98.8 82.1 51.6 44.8
29 Teen & Young Adult 17.7 17.7 40.8 40.8 26.2 95.4 32.1 50.0 25.3 90.3 100.0 1.0 44.8
19 Nonfiction 29.0 29.0 47.3 47.3 69.5 93.7 84.2 50.0 74.7 1.0 79.8 49.1 39.6
23 Religion & Spirituality 13.2 13.2 19.0 19.0 71.2 1.0 2.9 50.0 13.4 79.8 80.2 30.0 38.5
30% 5% 7% 3% 11% 2% 2% 25% 5%
Criteria Weight: 10% 100%
35% 10% 15% 30%

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

Categories Power Index Summary Alphabetical (100 = Best │ 1 = Worst)
BOOK MARKET / NICHE SALES VOLUME RANK MOMENTUM PRICE REALIZATION COMPETITION EFFORT Ø INDEX
Lowest Price Change of
Ø Sales Est. Sales Est. Sales Rise/Drop Rise/Drop
Sales Rank Ø Price Price Change of Number of Ø Page
Rank of per Day per Day of in Top 20 of No. 1 Number of Weighted
ID Category of No. 1 of Top 20 among Top 20 Titles Length (100
Top 20 per Top 20 No. 1 Titles Ø Best-seller Titles Index
Bestseller Titles Top 20 Titles vs. vs. Prior = shortest)
Titles Title Bestseller Sales Rank Sales Rank
Titles Prior Mth. Month
1 Arts & Photography 2.1 2.1 4.3 4.3 80.3 95.6 57.9 50.0 45.3 92.3 96.3 56.5 51.2
2 Biographies & Memoirs 9.7 9.7 30.3 30.3 44.2 84.8 89.0 50.0 79.4 93.6 85.4 42.4 54.3
3 Business & Money 8.8 8.8 33.4 33.4 99.1 91.6 96.5 50.0 66.0 87.6 1.0 61.1 55.0
4 Children's eBooks 8.0 8.0 35.9 35.9 27.3 95.9 40.0 50.0 17.7 83.0 86.0 72.8 47.1
5 Comics, Manga & Graphic Novels 3.1 3.1 5.8 5.8 71.4 95.7 55.0 50.0 14.7 94.7 74.2 87.2 52.5
6 Computers & Technology 1.8 1.8 7.2 7.2 61.2 96.6 81.5 50.0 33.7 98.8 74.5 61.6 53.3
7 Cookbooks, Food & Wine 3.5 3.5 13.1 13.1 1.0 87.6 47.3 50.0 13.2 98.8 82.1 51.6 44.8
8 Crafts, Hobbies & Home 1.9 1.9 3.0 3.0 41.4 90.5 39.4 50.0 83.3 98.3 98.2 83.6 51.2
9 Education & Teaching 1.9 1.9 6.8 6.8 6.3 92.5 35.8 50.0 30.4 93.3 70.9 100.0 46.6
10 Engineering & Transportation 1.0 1.0 4.1 4.1 37.7 98.0 63.7 50.0 7.1 99.4 92.9 65.3 50.3
11 Health, Fitness & Dieting 8.2 8.2 19.3 19.3 74.9 98.7 79.0 50.0 72.7 88.0 85.1 56.5 54.7
12 History 8.6 8.6 13.3 13.3 89.2 93.0 84.0 50.0 81.2 86.7 86.3 18.7 52.0
13 Humor & Entertainment 6.0 6.0 16.4 16.4 85.7 98.5 31.1 50.0 54.5 97.4 84.1 47.3 50.3
14 Law 1.0 1.0 1.0 1.0 44.3 86.6 96.7 50.0 90.3 100.0 55.5 54.4 52.7
15 Lesbian, Gay, Bisexual & Transgender
8.1 eBooks
8.1 14.1 14.1 37.7 94.2 14.7 50.0 46.0 95.8 65.3 62.8 45.6
16 Literature & Fiction 100.0 100.0 90.4 90.4 18.9 93.7 32.1 50.0 100.0 30.7 77.2 38.9 60.6
17 Medical eBooks 2.2 2.2 18.6 18.6 53.0 100.0 86.3 50.0 50.8 97.6 94.3 65.0 55.4
18 Mystery, Thriller & Suspense 65.1 65.1 100.0 100.0 97.4 97.7 27.5 50.0 1.0 90.2 75.9 34.6 68.1
19 Nonfiction 29.0 29.0 47.3 47.3 69.5 93.7 84.2 50.0 74.7 1.0 79.8 49.1 39.6
20 Parenting & Relationships 2.8 2.8 19.8 19.8 50.0 94.7 78.3 50.0 40.2 99.1 90.2 63.2 54.2
21 Politics & Social Sciences 6.5 6.5 14.9 14.9 13.1 33.9 100.0 50.0 47.4 90.1 93.0 47.7 49.5
22 Reference 2.2 2.2 6.3 6.3 59.8 98.0 55.1 50.0 1.0 96.7 84.5 61.1 49.7
23 Religion & Spirituality 13.2 13.2 19.0 19.0 71.2 1.0 2.9 50.0 13.4 79.8 80.2 30.0 38.5
24 Romance 74.5 74.5 50.1 50.1 4.0 97.0 1.0 50.0 54.9 82.2 74.6 49.0 59.4
25 Science & Math 4.9 4.9 18.8 18.8 100.0 98.9 81.2 50.0 58.2 90.1 93.7 46.9 55.4
26 Science Fiction & Fantasy 29.2 29.2 39.9 39.9 50.3 95.0 20.2 50.0 34.9 88.1 75.0 1.0 46.9
27 Self-Help 7.3 7.3 33.3 33.3 76.8 91.7 87.6 50.0 93.3 96.4 73.3 69.7 59.2
28 Sports & Outdoors 2.1 2.1 16.0 16.0 48.0 98.5 93.8 50.0 43.1 98.9 90.3 42.7 53.4
29 Teen & Young Adult 17.7 17.7 40.8 40.8 26.2 95.4 32.1 50.0 25.3 90.3 100.0 1.0 44.8
30 Travel 2.4 2.4 7.9 7.9 33.7 94.5 93.0 50.0 8.3 99.3 84.2 23.2 49.1
30% 5% 7% 3% 11% 2% 2% 25% 5%
Criteria Weight: 10% 100%
35% 10% 15% 30%

ISSUE NOVEMBER 2018 (Data per 31 October 2018) © K-lytics.com

DISCLAIMER, LIABILITY RESTRICTION
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