Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
INDUSTRIAL PUMPS
ECC Pumps
ECCV Pumps
ECH Hard Metal Slurry Pumps
ECP Paper Pumps
ECR _ ECRV Pumps
VS Series
I - Tech Series
SCW Series
Vertical MV Series
CCW Series
PIPES
C.R.I.’s vast experience and successful track record in pump industry spanning over 5
decades facilitates to foray into Pipe segment with its state-of-the-art manufacturing facility at
Ahmedabad & Hosur. The plants are manufacturing best quality uPVC & CPVC Plumbing pipes
and fittings, uPVC Column pipes, uPVC Pressure Pipes & Fittings, HDPE and SWR pipes. The
plants are empowered with fully automated machines that control the manufacturing process.
uPVC Column Pipes
CPVC Plumbing Pipes
uPVC Plumbing Pipes
uPVC Pressure Pipes
CHRIST DEEMED TO BE UNIVERSITY
(INSTITUTE OF MANAGEMENT)
KENGERI BANGALORE 560060. Page 5
HDPE Pipes
Casing Pipes
uPVC SWR Pipes & Fittings
VALVES
C.R.I. Valves is a part of C.R.I. Pumps, the Valves Division of C.R.I. is located in
Coimbatore and was incepted to meet the growing demand for quality valves that are suitable for
multitude of applications in the fluid control systems. They design, manufacture and supply
valves in special materials, such as Carbon Steel, Stainless Steel. The valves are delivered
worldwide and cater to meet various customer demands including Power plants, Distillery, Paper
and Pulp Industry, Sugar Industry, HVAC, Water treatment plants, Construction Industry,
Chemical and Pharmaceutical Industries.
BUTTERFLY VALVE
Fabricated Butterfly Valve, AWWA C 504
Double Flanged Butterfly Valve, AWWA C 504
Lug Type Butterfly Valve
Applications
Agricultural - Irrigation & Sprinklers
Domestic & Municipal Supply
Pressure Boosting Systems
Civil, Industrial & Mining
Fountains, Ponds & Gardens
Small Farm
Drinking Water Supply & RO Systems
1.4 BRANCHES
Corporate Office - Coimbatore, Tamil Nadu.
Global Branches – Brazil, China, Spain, Turkey, UAE, South Africa.
Indian Branches – Tamil Nadu, Andhra Pradesh, West Bengal, Haryana, Gujarat,
Maharashtra, Karnataka, Orissa, Kerala, Uttar Pradesh, Madhya Pradesh, Rajasthan,
Punjab, New Delhi, Bihar, Chattisgarh, Jharkhand.
Distributed globally over 120 countries across six continents.
A formidable Global Player with 6000 products sold through 20000 outlets over 120
countries.
One among the few leaders in the Industry to produce 100% stainless steel pumps.
Total production area over 3 lakh square metre, fully equipped with state-of-the-art
machinery and adapting latest manufacturing processes and techniques.
Products are with international quality certifications CE, UR, UL, TSE, NSF, INMETRO,
EIL, IBR, API, PED, ISI, ISO 9001, ISO 14001 and OHSAS 18001.
Winner of EEPC (Engineering Export Promotion Council) India Award for 14 times.
Whenever customer places the order to the marketing and sales department, Marketing and sales
department discuss with the general manager and then manager will approve the order. After the
approval manpower planning is done by the HR department and resource planning is done by the
Finance department. The necessary raw materials and design are given to the production
department and they start manufacturing the product. Sample from the manufactured products
are given to the Quality Control department and the quality of the product is checked and the
products are dispatched to the customer.
4. Employees are merely implementers of decisions made at the higher level. Even when the
employees face difficulties in implementing some of the decisions, the executives will
not understand because they are only decision-makers and not implementers of the
decisions. The result of such actions is a decline in performance because the employees
lack the motivation to implement decisions taken by top-level managers without the input
of lower-level employees.
CHRIST DEEMED TO BE UNIVERSITY
(INSTITUTE OF MANAGEMENT)
KENGERI BANGALORE 560060. Page 12
3.1 PURCHASE DEPARTMENT
Purchase Department is the most crucial area of the entire organization. They buy raw
materials, spare parts etc., which are required for the manufacturing of the products. It decides
the profitability of the company. The raw materials for the manufacturing of the pumps are
mostly produced by them and few are bought from the suppliers. There are nearly 100 suppliers
for raw materials. 70%-80% are local suppliers and 10% of it is imported. They ensure that all
goods and inventory needed to operate the business are ordered and kept in stock. It controls the
stock of the goods ordered. Their main aim is controlling inventory levels and building strong
relationship with the suppliers.
Supply sourcing
Bidding
Supplier management
Cost control
Legal controls
Evaluating price
Policy compliance
Browsing materials
Paper work and accounting
Market survey
Requisitioning
Approving
Studying market
Making purchase division
Placing orders
The material inward and receiving inspection holds the name of the material, vendor
details, the purchase order placed, purchase document details. The items that are found defective
are sent back and rejected goods report is generated and it is forwarded to the purchase
department. If the material is not defective then it is stored for issue and its details are maintained
for future reference.
Receipt of materials
Materials inward and receiving inspection
Inspection by QC Engineer
Storing of materials/purchase return and rejection goods
Report
If the production department needs any material from store, they have to request for the materials
and based on the stock availability the materials are issued to the production by the store
personnel
The production department also sees that the machines and equipment’s are serviced at
the correct interval of time and properly maintained. Testing of the pumps is done in each stage
of the assembling. The overall testing of the pumps is also carried out in the same unit. The also
do the testing based on the feedback given by the customer and try o rectify those errors.
Endurance testing is done once in a month.
Production process
Production Planning
Quality Control
Acquisition and Issue of materials
Production
o Pressing
o Welding
o Winding
o Fitting
o Painting
Stocking of finished goods
The transaction are also accounted as per law in sales tax, income tax, central excise duty,
tax deducted at source and service tax etc., Training will be provided for new comers and
existing employees whenever required. It is also responsible for maintaining good relationship
with the dealers, customers, suppliers, government bodies and public etc.,
Chief Marketing officer is in charge of the marketing department and his responsibility is
making decision within the process of development of products and the sales of the company. He
is answerable to the director about the results of marketing.
Marketing Director
Marketing Director takes care of the projects and plans that are implemented. He assists
the chief marketing officer with his performance.
Marketing Manager
The marketing managers role is to implement the market strategies like advertisement,
choosing the medium of displaying the messages, which might include print media, television,
Marketing Analyst
There are several marketing analyst in the company. They do research and analyze the
marketing strategies by finding the target.
Public Relation
The public relation officer takes charge of managing the reputation and goodwill of the
company (PRO). He uses media management and communication to build up the company
profile PRO works under marketing manager.
Creative Services
The company uses internet for marketing as it plays a major player it also benefits from
the social media experts (SME). This creative service offer takes care of the website page,
brochures, booklets replying mails etc.
Marketing Coordinator
The resumes for the new employees are bought from the social links such as Nacori,
Monster and Indee. Based on the requirements of the employees the HR managers select the
employees.
HRD MEASURES
The company employees the labor by their experience and skills. They appoint labors
very rarely because only if an employee resigns his job, they look for a new employee.
Personal Administration
The HR department also provides grades to the employees. Based on the grade level their
salary is allocated.
Talent Management
The manager rewards the worker by giving grades. He/she also improves the skills.
Manpower Planning
The HR department thinks ahead and organizes the number of workers needed in future
.Failure to do this could lead to few or too many staffs.
Personal administration
Talent management
Labor relations
HR planning
STRENGTH:
C R I always sets the benchmark when it comes to quality and performance and it never
compromises its quality and performance. It is one among the few leaders in the industry to
produce 100% stainless steel pumps.
Behind this renowned growth lies the determined, innovative, enthusiastic and dedicated
team work who flawlessly maintained value system too. They have well-organized
manufacturing units and well-equipped quality system. They also inter and intra department
communications are effective. With the help of expertized manpower, they manufacture wide
range of products.
WEAKNESS:
They have less man power so that they are unable to produce more products and
assembling the pumps is manually done so many people are needed to do that work. They have
less safety measures for workers while producing the raw materials for the production of the
pumps.
The company is diversifying into new product lines such as wires, cables, etc., They can
use few latest technologies so that they can increase the production rate and satisfy the customer
needs even faster. R&D has more than 100 engineers so that they can work on new technologies
and provide new variety of products.
THREATS:
Existing players in the market are giving high competition to them. In future man power
may reduce, if the process of assembling the pumps is not automated, then and that becomes the
major threat.
PROFIT: The net profit or surplus before tax planning efforts, produced by the efficient
operation and effective administration of your enterprise.
SALES/INCOME/REVENUE: The gross or top line billing/invoicing produced by all
operational activities of your enterprise.
COMMUNITY IMAGE: The way your organization is perceived by the social, vendor,
customer and employee communities - Stakeholder perceptions.
CUSTOMER/CLIENT SATISFACTION: The policies, procedures and values that determine
how your people provide service, and to what degree your customers/clients' needs will be
satisfied.
PHYSICAL ENVIRONMENT (PLACE): The physical space, layout, ambiance, tools and
equipment that your people work in and with.
PEOPLE: The number, positions, qualifications, pay scales, benefits and training/development
needs of your people at all levels. How you compensate them, how you recruit, hire, appraise
performance, promote and transfer, your organization's policies & structure.
DIVERSIFICATION: The identification/creation/acquisition of new products, services,
geographic & demographic markets to ensure your organization's continued competitive
viability.
SYSTEMS, PROCEDURES & TECHNOLOGY: The methods, principles and technologies
used, the "way the company does things," to ensure the best use of human, financial and
equipment resources to generate profit and satisfy your customers.
KRA of HR department
Recruitment/ Selection
Workforce Planning
Diversity Management
Performance Management
They are:
Print Media(pamplets).
Television.
Banners to Hoarding.
Websites.
Social Media Marketing .
Advertising.
Public Relations or Publicity.
They want to increase their turnover to 5000 crores by 2025 and they are working for it
very hardly.