PROPOSAL 2017

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PROJECT PROPOSAL

PANGGUNG PAHLAWAN (NSW Night 2.0)

Prepared by: Indonesian Students Association

Proposal number: 01
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CONTENTS

Overview 03
Objective 04
Event Details 05 A
Target Audience 05 B

Event Promotion 06
Partnership Package 07
Partnership Benefits 08

Communication Plan 09
Budgeting 10
Terms & Condition 11
Payment Method 12
Sponsorship Form 13

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 OVERVIEW

Perhimpunan Pelajar Indonesia di Australia (PPIA) or Indonesian Students Association

(ISA) New South Wales is a student organisation operating under the Consulate General
of the Republic of Indonesia in Sydney. We unite Indonesian students who are studying
in various universities throughout New South Wales. With more than 2000 members
state wide, we are the officially recognised representatives of Indonesian Student
Associations at 7 major universities across New South Wales.

We strive to unite Indonesian students currently studying in multiple universities

spread out across the state of New South Wales, with the purpose of strengthening
our relations with others, building stronger and greater community and encouraging
our peers to become noble global citizens. PPIA continues to hold various events
throughout the year with a mission to promote Indonesian culture to both Indonesian
and the Australian community whether it is through our educational seminary events
or our social events, with the purpose to enrich our members.

Our membership is not limited to Indonesian students, in fact; we stretch our wings
to improve and maintain good relationships with people from different culture and
background, hence, boasting a multicultural demographic within our society. We have
PPIA branches in almost every major university in New South Wales. Our branches
include University of New South Wales (UNSW), University of Technology Sydney
(UTS), University of Sydney, Macquarie University, Newcastle University, University of
Western Sydney and University of Wollongong. Students who are studying at colleges
or universities where our branch is not available can simply sign up to any branch
closest to their college or any of their preference.

Beyond creating bonds, ISA NSW strives to nurture and sow seeds of excellence
in our individuals, with hopes that the events we cater will increase insight and
creativity. ‘Panggung Pahlawan’ - NSW Night 2.0, offers not only for the sole purpose
of entertainment, but to introduce Indonesian culture to the Australian community, and
encourage our young Indonesian students to show their creativity. The performance
also serves as a mediator to connect young Indonesians to create, the stage also
delivers a strong message of ‘Do not judge a book by its cover’.

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 03

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OBJECTIVE

ISA NSW’s events are held for the benefit of our members in hope that
it will enrich, encourage and sow seeds of excellence. The performance
will also deliver a strong message of ‘Do not judge a book by its cover’
through heartwarming performances by our team members.

‘Panggung Pahlawan’ serves not only for the sole purpose of entertainment
but also in other areas such as stimulating creative interests and
conversations around Indonesian culture. By creating ties through the love
of the culture and art, we can generate more awareness and strengthen
the bond of Australian-Indonesian community.

‘Panggung Pahlawan’ is also an opulent incubator for creative Indonesians

to come together as a community and express their talent and individuality
to a greater community. Amidst the busy life of university students, this
project serves as an escape from the routine of a university student and
a spark of creative inspiration for Indonesian students.

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 04

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EVENT DETAILS

Date : 13th of May, 2017

Time : 06.00 PM

Venue : Guthrie Theatre UTS*

*subject to change
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TARGET AUDIENCE

300 people

PRE-SALE TICKET PRICE

D ER
L
GO S ILV

$20 $15
NORMAL TICKET PRICE

D ER
L
GO S ILV

$25 $20

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 EVENT PROMOTION

To promote and increase awareness of this event, the ISA committee targets probable
attendees through a clearcut advertising strategy;

1. Newsletter
Advertising will be done through print media, particularly through indonesians
Newsletter currently operating in Sydney, namely Indomedia and Bulletin Indonesia
for the purpose of reaching Indonesians across all ages and regions across NSW.

2. Website promotion
Our website promotion will gather interest from not only our members but also our
fellow members’ benefits sponsors and also students who frequently check our
website In accordance to the sponsorship packages (Gold, Silver, Bronze) the number
and logo size for our website promotion will vary.

3. Video promotion
We will have a video promotion and will be put up in our social networking sites, and
also our official website. This video promotion will not only lift the interest of our
audience but used as one of our mass media marketing strategy.

4. Social Net working Sites

Through the use of social media such as Facebook pages and groups of all ISAs in
NSW, Twitter account of ISA NSW, Instagram account of ISA NSW, through personal
Path accounts of the Committees. Numbers of daily visitors and followers of ISA NSW’s
social media account will be provided in our appendix section.

5. Street promotion
Our own committee will be doing street promotion; by spreading fliers and posters of
our upcoming event. We will split ourselves and promote in each of the universities
across New South Wales, mainly UNSW, UTS, Macquarie University and Sydney
University. Apart from this we will also be spreading fliers in the busiest parts of the
city centre such as Town Hall and Central Station.

LINK TO THE CALENDARS

https://onedrive.live.com/view.aspx?ref=button&Bsrc=Share&Bpub=SDX.SkyDrive
&resid=2D0DC1D3E0DE4BE9!1322&cid=2d0dc1d3e0de4be9&app=Excel&wdo=2&a
uthkey=!Aq0zklH-vIrOSaE

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 06

 PARTNERSHIP PACKAGE

A clearcut Partnership packages has been devised by the ISA committee to

target the probable attendees, shown below:

PACKAGE GOLD SILVER BRONZE

($1500) ($1000) ($750)
Backdrop Logo

Poster Logo

Booklet Logo

T-Shirt Crew Logo

Magazine Promotion

Social Media Promotion

5x / week 3x / week 2x / week
(Facebook / Instagram)

Verbal Acknowledgement -
on the Event

Mini Video (Logo Only)

Triler Product Placement - -

Complimentary Ticket 4 2 1

*Logo size differs on the sponsorship package that you choose.

Please note that any amount that we receive or products received are less than
$750 AUD we can only acknowledge as our benefactors.

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 07

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PARTNERSHIP BENEFITS

1. Advertisement

The company will have access to advertisements through the mediums available
to PPIA NSW, which includes video promotion, web promotion, and social media
promotion where there is a significant amount of online presence.

2. Mutual Understanding

Mutual understanding of the prospective company with the members of PPIA

NSW. Members of PPIA NSW will have a greater understanding, and knowledge
of the company/firm they are partnering with.
Promoting their brands to the Indonesian community.

3. Cultural Value

This event could be a great opportunity to showcase the company social

responsibility as it helps community of young students to express their talent
through an Indonesian cultural event.

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COMMUNICATION PLAN

During the partnership period, ISA NSW Committee will remain in close contact with
interested companies and sponsors. ISA recognizes the value of a well- established,
sustainable, two-way communication with our sponsors. Hence, the ISA Committee
will frequently be in contact with the sponsor through email and telephone as to
communicate about the latest information and progress of the event.

For enquiries regarding the partnership, please contact:

Sanny Joshua Alexander

Project Advisor Sponsorship Representative
T: +61 451 049 680 T: +61 422 132 389
E: sannyong97@gmail.com E: toshuaalexander@gmail.com

Alya Budiman Risyad Riefky

Project Manager Sponsorship Representative
T: +61 481 279 873 T: +61 410 878 230
E: alyafakhirabe@gmail.com E: r.riefky@live.com

Lidya Faustina
Sponsorship Co-ordinator
T: +61 416 786 088
E: lidyafaustina@yahoo.com

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 09

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BUDGETING

ITEM SUBTOTAL
Venue $ 2,500

Publication $ 900

- Flyers
- Cover Page Indomedia ($800)
- Posters
- Booklets

Decoration Supplies $ 800

Costume Supplies $ 300

Makeup for the Actors $ 200

Food & Consumption $ 800

TOTAL $ 6,000

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 10

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THANK YOU

Thank you for your kind attention. As a group of student body, we are
keen to showcase our talents and creativity, and individuality. We look
forward for your reply in your nearest convenient time. Please do not
hesitate to contact us for any kind of enquiries and assistance.

Respectfully yours,

Tirza Amelia Mikhael Geordie Sanny

President of PPIA NSW Vice President of PPIA NSW Project Advisor

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 TERMS & CONDITIONS

Partnership Participation and Payment Policy

The sponsorship plans explained above are flexible in nature. Negotiations can be
made to meet sponsors’ needs and requirements. Do not hesitate to contact us
for any enquiries.

The latest submission for the partnership form is due on 20th of March 2017
By signing the Sponsorship Form, you have agreed to pay a 50% down payment of
your selected (Gold, Silver or Bronze) packages.

Once you have sent us the Partnership Form, we will email you the Payment details for
the 50% down payment.

Soft copy of company’s logo has to be sent to us also by 20th of March 2017

The outstanding amount should be fully paid by 7th of April, 2017

Media & Marketing

The types of partnership packages you have signed will decide the size of the
company’s logo on flyer and poster. For more information please refer to our table for
Sponsorship package and Sponsorship benefits.

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 11

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PAYMENT METHOD

50% Down Payment and any other further transactions please

transfer to the bank account as follows,

Account Name : PPIA NSW

BSB : 062-188
Acc No : 1061 3097

Project Proposal : Panggung Pahlawan (NSW Night 2.0) 12

 SPONSORSHIP FORM

Company Name :

Address :

Contact Person :

Position :

Email :

Phone Number :

We would like to participate as a: Gold | Silver | Bronze Participants. (please circle)

Confirmation Form

Declare that we are willing to participate in the event “Panggung Pahlawan NSW Night 2,0”
which is held by the Indonesian Student Association of New South Wales on May, 2017.

Partnership Form should be sent to:

Lidya Faustina
Sponsorship Co-ordinator
E: lidyafaustina@yahoo.com

(the latest by 20th of March 2017)

By signing this Partnership Form, you have agreed 50% down payment of the packages
you have picked. Once you have sent us the Partnership Form, we will email you an invoice
and payments can be made by transfer to our account as specified before. The outstanding
amount should be fully paid by 7th of April, 2017.

Company Sponsor Representative

New South Wales, 2017

(Company Representative)

Project Proposal : Panggung Pahlawan (NSW Night 2.0)