MODEST TROUSKIRT

FACULTY : COMPUTER SCIENCE AND MATHEMATICS

PROGRAM/CODE : SCIENCE MATHEMATICS / CS249
COURSE/CODE : TECHNOLOGY ENTREPRENEURSHIP / ENT600
GROUP : D1CS2496A
GROUP MEMBERS : MUHAMMAD HAZIQ ASYRAF BIN AZHARI (2016636018)
: NUR SHAHIRAH BINTI ABDUL MUTALIB (2015103217)
: NATASHA IDAYU BINTI RAMLI (2015100657)
: NUR HAFIZA BINTI DAN (2015109969)

SUBMITTED TO:
PROF MADYA ROSLAN BIN AB RAHIM

SUBMISSION DATE:
29TH NOVEMBER 2018

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Contents
EXECUTIVE SUMMARY...................................................................................................................3

INTRODUCTION.................................................................................................................................4

Problem Statement.............................................................................................................................4

Methodology: Data Collections.........................................................................................................4

Limitations........................................................................................................................................5

NEW PRODUCT DEVELOPMENT....................................................................................................6

Definition..........................................................................................................................................6

Classification of NPD........................................................................................................................6

New Product Development Process...................................................................................................6

Research & Development..............................................................................................................6

Product Design..............................................................................................................................7

Concept Testing.............................................................................................................................8

Build Prototype..............................................................................................................................9

Test Marketing...............................................................................................................................9

CONCLUSION...................................................................................................................................10

REFERENCES....................................................................................................................................10

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EXECUTIVE SUMMARY

Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories,

makeup, hairstyle and body. It is a distinctive and often constant trend in the style in
which people present themselves. People likes to explore new fashion from time to time
but it depends on the trend, sometimes it lasts for a week and some even lasts forever.
Modest Trouskirt literally comes from the name trouskirt, which is made up from a
pair of trousers and a skirt. The idea came up when one of our team mates thought that
how convenient it is to have a piece of clothing with two functions. It is because
sometimes a lady wanted to dress accordingly to a function or party in the evening but
they have to go to work early in the morning. They have not enough time to change
because of the time constraint.
The introduction of this Modest Trouskirt can be very helpful for our target group
whom are working ladies, university students and fashion wannabe. They can shop for
this two for one piece of clothing. Indirectly, buying this product can save cost, for some
group of people.
In addition, the Trouskirt is made up using heavy qamissqa material for the trousers
part and koshibo fabric for the skirt. We chose those two materials as they are lightweight
and important to ease movement. The colour that we chose is black for the common and
basic colour that every lady must have. If we are to expand our business, we would love
to experiment and use other type of fabric and adding some pattern to it, referring to
customer’s demand.

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INTRODUCTION

Problem Statement
Based on observations and surveys made by our team members, we have
found that there are a group of people who wanted a simple but functioning piece
of skirt and a pair of trousers. There is no product in the market that combine
these two functions in one piece. Although there is a founder of yoursoulneedsme
by Ardell Aryana that offers a pair of trousers that looks like a skirt.
We would also want to test current market whether our product can be
acceptable or not by local citizens. If it is acceptable then we can consider proceed
with our clothing line with more improvement and reviews from our customers.

Methodology: Data Collections

We used google form to ask our respondents about this newly introduced
product. There are 87.5% of our respondents who are students aged from 18-23
years old.

Figure 1: Age group form google survey

Figure 2: Occupation of respondents

We also asked whether Trouskirt is a good idea for our new intervention and
more than 80% of our respondents agree with our statement. Out of 80 respondents,
67 girls think that our product is practical and can be worn.

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 Figure 3: Responses on practicality of Trouskirt

Figure 4: Responses on idea generation

Limitations
There are several limitations that we have encountered in the making of our
product. Initially, we wanted to make the Trouskirt using only one piece of
clothing. Instead, we had to combine two pieces into one and that is taking more
time to assemble the pieces.
Moreover, we have problem in finding the right material for the Trouskirt
since Kelantan does not have many textile shops that sell a variety choice of
fabric. So, we chose the best alternative that could fit into the making of our
product.
We also have trouble in finding a longer zipper causing our product to be a bit
defected and not how it is supposed to be.

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NEW PRODUCT DEVELOPMENT
Definition
New product development is defined as the process by which entrepreneur
designs and creates new product or service that will be sold to customers. Modest
Trouskirt is not a completely new product, but it is an existing product that has
undergone significant improvements. It is however called a new product as it is
perceived to be new in the mind of the customers.

Classification of NPD
Modest Trouskirt is classified as the improvements on existing products. It is a
new product that highlight on the functional enhancement. It has more to do with
customer perception rather than technical development. People tends to be bored
with old and ordinary fashion trend. We hoped with our new product we can be
the trend-setter and capture people’s attention to try and buy our product.

New Product Development Process

Research & Development
The idea of Modest Trouskirt came up when one of our team members
thought that it would be nice to have a functional two clothing in one
piece. She owned an abaya that has a zipper in the front middle so she
can wear the abaya just like that or open the zipper anytime she liked
to have a little style to the outfit she wore that day.
Initially we wanted to design the Trouskirt using only a piece of
clothing. But after several consideration and a lot of discussion
including a tailor, we decided to design the Trouskirt using two pieces
of clothing. This is because we could not find an alternative to put
some comfort inside the trousers that may cause irritation on the skin
because of the zipper.
We also have no choice but to choose from a limited fabric
supply because Kelantan does not have a big fabric store with cheap
price that can cater to our needs. It is either choosing an expensive type
of fabric or whatever cheap but still usable.
According to a market survey, more than 80% of our
respondents agree that we can sell Modest Trouskirt worldwide, as
stated in Figure 5. Although we design the Trouskirt following an

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average Asian sizing, we can also made it bigger so European can fit in
our product too.

Figure 5: Opinion on selling Trouskirt worldwide

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Product Design
Modest Trouskirt is made up from a skirt which uses Koshibo fabric.
The trousers part is made up from Heavy Qamissqa material that we
bought from local store. We also needed a hidden zipper and an
experienced tailor to make our vision into a reality.
Firstly, we cut the cloth into several pieces according to desired
pattern. Then, we assembled the pieces into a pair of trousers using
threads and a sewing machine. For the skirt, we put on a zipper at the
centre in front and back of the skirt.
The 22 inch hidden zipper functions as the transforming tool to
the skirt. If we want to wear a pair of trousers, we can just open the
zipper. Alternatively, we can close the zipper if we wanted to wear a
skirt. The 2-in-1 function can act as an additional value to someone
who wants more than ordinary clothing.
It has no special detailing as it is made for formal events but
can also be worn as a casual attire. Although it is black in colour, it is a
must have coloured item that every lady has to own. In the future if we
decided to expand our clothing line, we would love to add some colour
and put in something fancy to attract more customers into buying our
product.

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Concept Testing
We have applied the appropriate concept and put it to test. We sketched
the first version of our vision but cannot seem to put it into realization.
Attached below is our first sketch of our product.

Figure 6: First sketch of our product

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Build Prototype
The product took only a day to be completed. We bought the materials
in the morning prior to be sewn in the evening. These are the images of
our finished product.

Figure 7: Finished product

Test Marketing
Corresponding to a survey using google form, 58 out of 80 respondents
wanted to buy our Modest Trouskirt if they had the chance to do so.
We are looking at the bright side here as the product is not out yet but
there are already some girls who are interested in buying our product.

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 Figure 8: Graph of buying the Trouskirt

Our introductory price is only RM 55. We would focus more on female

customers aged from 25 and over because students may find this price
as a bit expensive.

CONCLUSION

In conclusion, we are very grateful for the completion of our project. There are many
stages that we have gone through together and costly at some point. But we thought it was
worth the effort upon looking at the finished product. Using the power of social media
such as Twitter, Instagram and Facebook, we would be able to penetrate the market and
sell our product there especially to our target market, whom are women.
We are greatly hoping that if we are not be able to expand our business, other founder
or company that are interested in buying our idea would come forward and discuss further
about the product with us. It is great if we have a suffice amount of capital to start small
just to introduce our product to the public.
Once people started to recognize our product, it will be easy to sell even at a high
price as people nowadays look at the quality over price. Out of 49.6% of current female
population, we can at least target 1% who has interests for something new and fresh to
buy our newly introduced product.

REFERENCES
1. Google website: https://www.google.com/
2. Google form: https://docs.google.com/
3. Docshare: docshare.tips_ent-600-blueprint.pdf
4. The Free Encyclopedia: https://www.wikipedia.org/

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