Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name…Abdi Osman …………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research 14/10/2010 Competent –
primary
research is
research that I
have found
myself. The
experience I
have had with
this is when I
completed
presentations
and also focus
groups.
interviews Advanced – I
14/10/2010 have done
 many
interviews with
all kinds of
people
important
people and
less important.
questionnaires Competent – I
14/10/2010 have done a
few
questionnaires
before under
taken the
production
stage. The last
couple where
when I found
information
about my
audience when
preparing to
film my
documentary.
focus groups Competent – I
14/10/2010 used a focus
group when
sharing my
ideas when for
my
documentary to
 a group of four
students
including
myself.
photography 14/10/2010 Basic – no
evidence

filming Advanced – I
14/10/2010 have film in
many
occasions in
the last four
years I have
study media,
the most recent
time I filmed
was when I
filmed at Upton
park for my
documentary.
recording and other Competent –
forms of observation 14/10/2010 when recording
my
presentation to
my class to
discuss my
main idea to
take into
production
secondary research 14/10/2010 Competent – I
used this type
of research
when finding
out information
for my three
ideas that I was
thinking of
taking into
production this
is when I
completed my
internet
research.
ratings / circulation Basic – no
figures/ Hits/ Box 14/10/2010 evidence
Office

− audience and 14/10/2010 Competent –

market profiles when I
identified a
brief and
picked a target
audience for
my brief before
filming my
documentary.
− information about Basic – no
events, places and 14/10/2010 evidence
people
 identifying likely
sources
14/10/2010 No evidence

identifying and
following-up leads 14/10/2010 No evidence

sifting, collating and

storing the 14/10/2010 No evidence
information obtained

quantitative
research

quantitative research Used this in my

14/10/2010 questionnaire
when I was
preparing to
film my
documentary.
qualitative research

qualitative research Used this in my

questionnaire
when I was
14/10/2010 preparing to
film my
documentary.

researching the
content for a
production
• identify accurately Basic – no
what you need to 14/10/2010 evidence
find out

• identify how and Basic – no

where you are likely evidence
to get the necessary
14/10/2010
information

• recognise and Basic – I have

follow-up information kept my
trails when they
findings I a
present
themselves and keep 14/10/2010 production log
records of this and schedule
activity

• record the Basic – no

information obtained evidence
accurately
14/10/2010

• collate (that is, sift

through, analyse, 14/10/2010 Competent – I
evaluate and
have
organise) the
information obtained completed this
when analysing
information that
I received
 through
feedback.
• store the 14/10/2010 Competent – I
information so that it have kept my
is easily accessed
information in a
blog.
researching a
media product

• what the audience Competent – I

(or market) is for the have done this
product
14/10/2010 when I was
profiling the
audience that I
was going to
aim my
documentary
on.
• how large that Basic – no
audience (or market) evidence
is
14/10/2010

• what an audience Competent – I

thinks of a product have done this
14/10/2010 in varies ways
such as
questionnaires,
presentations
and also focus
groups.
• how the product 14/10/2010 Competent –
compares to other before I started
similar products
filming my
documentary I
compared it to
other similar
texts from
different time
scales and
picked out key
aspects in all of
them.