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PTE ESSAYS
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1 . M a s s M e d i a Mass media plays a pivotal role in our life. Many people and
businesses rely on thesemediums for their day to day transactions. On the ip-
side it also bombards us with toomuch or unwanted information. This essay will
shed a light on various aspects of thisissue.ewspapers! radio! television! and
the "nternet#including e-mail and blogs#aresigni$cantly inuential on our
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society! especially in a%rming attitudes and opinions thatare already established.
The news media focus the public&s attention on certainpersonalities and issues!
leading many people to form opinions about themMass media sets the news
agenda! which shapes the public's views on what isnewsworthy and important. "t
is a system used by advertisement agencies and mediaoutlets! such as television
channels and radio stations to (convince( their audiences to door act in a certain
way. "t appeals to the vulnerability of the desired target. )or instancefamous
person or persons who are recogni*ed! admired by whole communities.
Theseindividuals have the (Power( to convince their followers or fans into ta+ing
any +ind ofaction or decision. Therefore! these famous people usually are lin+ed
or wor+ for somemedia outlet and are used! to inuence the community
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accordingly. The media has changed signi$cantly in the past years. ,ecause of the
availability oftelevision and radio all populations and classes have been eposed
to various types ofmedia. The "nternet has provided an even newer media
resource. The maority of peoplelive in a very fast paced society. They have very
little time for reading and eploring thetruth of information. The producers of
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media publication are aware of this and use themedia to inuence public choice
and opinion. The problem lies in that many people aregullible and society as
a whole is easily inuenced by the media representations. Themedia also
responds to public demand and provides the information that the publiccraves./
positive aspect of the media&s bias has been that it has facilitated change
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in people&sperception of races in a positive manner! eposed people to
other cultures! made peopleaware of environmental needs! and the needs of
people far away. 0hile there can alsobe negative implications the media also has
to reect the public&s point of view. 0ith thegrowing representation of
ispanics! /frican /mericans! and other minority groups! themedia is under
pressure to present them in a more positive light
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