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Marketing Aspect
producing organic fertilizer made from chicken manure, food waste and grass clippings. People
nowadays prefer using modern ways of farming using commercial fertilizers. With this,
MaSACCA decided to use chicken manure, food waste and grass clippings to introduce
The business aims to help local farmers producing crops which gives health benefits on
public and living organisms by being organic, in its composition. It also aims to give affordable
price for a more valuable marketing opportunity and at the same time being socially responsible
Rapidly growing demand for organic food and increased organic farming are major
factors leading to worldwide growth of organic fertilizer. Department of Science and Technology
through the Philippine Council for Agriculture Resources, Research and Developmen has been
tasked to assist with the development of compost activator production nationwide, to promote
composting, primarily in surrounding lowland irrigated rice farms, and to pursue research and
development activities in this field. Philippines is abound with organic wastes resources that is
being converted into processed organic fertilizers with the component of chickenl manures and
agricultural wastes enriched with nutrients and other trace elements. Organic farming inputs such
as fertilizers particularly chicken manure, food wastes and grass clippings are sourced and made
from local indigenous materials. Organic agriculture on the other hand is an agricultural
production system that promotes environmentally, socially and economically sound production
of food and fibers and excludes the use of synthetically compounded fertilizers, pesticides,
growth regulators, livestock feed additives and genetically modified organisms. It is one of the
The information gathered for the study of demand and supply are desired results from the
conducted survey, interviews .The survey conducted was given to certain farms around Cavite,
1.Crops Produced
Laguna
Food Crops
Non-food
crops
Vegetable
Crop
Root and
Tuber crops
Cash Crops
Ornamental
Crops
Others
Cavite
Food Crops
Non-food
crops
Vegetable
Crop
Root and
Tuber crops
Cash Crops
Ornamental
Crops
Others
Batangas
Food Crops
Non-food
crops
Vegetable
Crop
Root and
Tuber crops
Cash Crops
Ornamental
Crops
Others
companies to determine whether products and services it offers are targeted to its most important
customers.
MaSACCA aims to offer compost organic fertilizer to farms and other agricultural lands
particularly in the areas of Indang and Maragondon at Cavite, Liliw and Los Baños at Laguna
and Lipa, Batangas. Most of the farms are using both organic in the form of chicken manure and
Food wastes an organic material that easily decomposes into high quality compost is a
good combination for chicken manure. MaSACCA Inc. wants to introduce O’FertiLyce to the
public particularly in the recognized farms as one way to grow healthier crops.
Target Market pertains to customers. The business wants to sell its product, services ,
38% of land in the country damaged due to use of commercial fertilizers. Most farms are not
absolutely using commercial fertilizers. Chicken Manure , food waste and grass clippings as a
composting food and organic waste has large economic impacts but also gives improved sanitary
public safety and health. Target customers would prefer a fertilizer that is good for their crops
4.5.3 Positioning
Positioning is the act of designing of the company’s offering and image so that they
occupy a meaningful and distinct competitive position in the target customer’s minds. (kotler,
1997)
To be farmers, on be known to the public, MaSACCA would be known as the “Happier
Soil for a Healthier Soil” because it will introduce the concept of being organic and the
4.5.1 Product
A product is a good or service that a business owner provides for sale to his target
market. When it comes to developing a product, the design, quality, packaging, features, after-
fertilizer is an excellent slow release soil amendment that also contains nitrogen, phosphorus,
potassium, trace minerals, humic and fulmic acids, vitamins, enzymes, and other needed
nutrients.This product composes three main ingredients: Animal manure and food waste.
O’Fertilyce is extremely useful for all types of crops. It provides the nutrients to the soil
and contains a variety of the basic nutrients that plants require for healthy growth. The product is
effective at increasing the nutrient of the soil, helping to control erosion and run-off and help
Pricing is one of the most critical elements of a product in the marketing mix. Companies
have to pay money to design a product, to develop/build a product, and to promote a product.
However, a product’s price is the only element in the marketing mix which generates an income
for an organization. Pricing strategies based on sound pricing research provide companies with a
price that reflects the supply and the demand integrated into the relationship.
In today’s world of seriously price conscious consumers, MaSACCA Inc. has adopted a
customer value- based pricing strategy especially that pricing has a huge impact on the marketing
efficiency. MaSACCA Inc. priced are being lower than competitors, which typically increases
Product Price
4.5.3 Placement
Place (Distribution) strategy plays a fundamental role in the marketing mix of a product
or service. Place strategy outlines how and where a company will place its products and services
in an attempt to gain market share and consumer purchases. This may include stores, both
physical and online, and any other means by which the company can reach customers.
MaSACCA Inc. will use selective distribution of O’FertiLyce compost fertilizer. This
product will be sold through farmers within Cavite, Laguna and Batangas. For the delivery, truck
will be used for the distribution of product from the company to the designated farms.
4.5.4 Promotion
To inform to the target customers regarding our product . The business will advertise the
product through mass media. There will be having an official website name
these are not enough in fact that most of the farmer send more time of them work on the land all
day long and go back to their house in the evening to take a rest. So that the other options of the
business through promoting is doing marketing and selling method. This is totally simple method
in marketing, where the business meet the customers directly, try convince them to buy the
product. The really point from this kind of direct marketing and selling concept is the business
use the social approach to the farmer which is the customer.For example by held a promotion
event. Business can invite them to a seminar then doing the promotion in there, MaSACCA Inc.
can offer many kind of promotion packages for the customers. For example every 40 sacks of
fertilizers that they buy, they can get free delivery or two sacks of O’ FertiLyce compost
fertiliser. Basically, MaSACCA Inc. can persuade the customers to buy the product and make a