Sei sulla pagina 1di 9

Surgical Industry at a

Glance
Abstract: In 1958 the Surgical Instrument Manufacturing
Surgical instrument manufacturing industry Association of Pakistan was incorporated which
originated in the early 1940s in and around the safe guarded the interests of the industry. The
city of Sialkot. The sector manufactures a wide Surgical Association since then is regularly
range of medical, surgical and veterinary playing a central role in addressing issues at the
instruments exporting 80-90 % of its production. Government level, nominating trade delegations
This is the fact that surgical industry has the and participants for trade fairs and exhibitions,
potential to earn sizeable foreign exchange but it handling inter-industry issues and representing
needs to be fully explored. The purpose of this the industry at various local and international
report is to take an insight into the industry forums. The value of exports of surgical
structure, identifying the major issues and instruments for the financial year 2013-2014 is
problems affecting the industry, uncover the USD 335 Million1.
constraints of the industry and put forward some Overview of Surgical Equipment
suggestions to overcome the existing problems. Manufacturing Industry Sialkot Pakistan:
Sialkot is the hub of manufacturing dental and
Introduction: surgical equipment or instruments in addition to
Chronologically manufacturing of surgical sports goods and cutlery. The Sialkot based
instruments started in the regions that were industry is not catering for the supply of surgical
traditionally involved in forging of metals, equipment to local market but it is also
particularly for knives and swords etc. at the end generating a handsome foreign exchange
of the 19th century surgical instruments through exports.
manufacturing started in this region, when the Major facts and figures of the sector:
British Mission hospital in Sialkot for the first Over 99% of the Pakistan's surgical instruments
time got its scalpels and other instruments production is centered at Sialkot. The sector
repaired from the local artisan community of comprises over 2500 companies with the labor
blacksmiths. These craftsmen successfully force ranging from (15-450) per unit, of which
replicated these imported instruments, which around 30 can be considered large and the
were being used by the hospital. remainder can be split as 150 units of medium
To institutionalize the local expertise of sized and remaining as small. The industry
manufacturing surgical instruments and provide produces on average over 150 million pieces a
common facilities to the manufacturers, the year with an estimated value of around Rs.
British Government established the Metal 22 billion. Out of the total production,
Industries Development Centre (MIDC) in 1941. approximately over 95% is exported, which
This helped the industry to shift from includes 60% of disposable and 40% of reusable
manufacturing of basic metal products to surgical instruments, i.e. 100 million instruments
precision surgical instruments. After annually.
Independence in 1947, Pakistan inherited 17 The industry belongs to the light engineering
registered surgical instruments manufacturers in industry category, and is one that has specialized
Sialkot.
1
Surgical Instruments Manufacturing Association of
Pakistan (SIMAP)
in skill and stable export market share. Sialkot’s RANGE OF INSTRUMENTS BEING
surgical goods industry is responsible for 75 MANUFACTURED
percent of Pakistan’s engineering exports. It The surgical industry has a flexible
produces over 2000 different manufacturing processes resulting in production
instruments, mostly made from imported of wide range of products. Production can be
stainless steel. Surgical instruments made in made in accordance with British, German,
Sialkot are used by surgeons, dentists, and American or any international standards/
veterinarians throughout the world and are specification. The advanced countries of Europe
considered second in quality only to Germany, and America are the leading buyers of Pakistan’s
the global leader in this field. surgical instruments.
SCCI's2 active members are 8500 and list of Surgical instruments can be generally divided
members registered as surgical instruments into six classes by function. These classes are:
manufacturers includes 2,400 (commercial and
associated) firms that employ roughly 80,000  Cutting instruments
workers  Grasping or holding instruments
Following Countries are the Top Ten buyers of  Haemostatic forceps (instruments used
our instruments: to stop blood flow)
United States 24%
Germany 15%  Retractor
United Kingdom 10%  Clamps and distractors
France 4.82%  Accessories and implants
Italy 4.45%
UAE 3.60% A broad range of surgical instruments are being
Japan 2.35% manufactured:
Brazil 2.24% − Diagnostic − Anesthesia
Mexico 2.22% − Instruments − Suture
Russian Federation 1.90% − Plaster − Bone Surgery
Industry Structure: − Neurology − Tracheotomy
The production of the industry can be broadly − Cardiovascular − Lung Surgery
classified into two categories, i.e. disposable − Dermatology − Ophthalmology
instruments and the reusable instruments (OR − Otology − Beauty Instruments
instruments). The largest market for Pakistani − Oral Instruments − Tonsil
disposable instruments is USA. Majority of the − Sterilization − Urology
reusable instruments, manufactured in Sialkot, − Gynecology − Obstetrics
are exported to the European countries. − Intestinal & Stomach Rectum
Industry at a Glance:
Total number of units Approx. 2400 Manufacturing Standards:
Installed Capacity 200 Million Surgical industry is the sector where quality is
Pieces/annum major issue of concern. Recently its importance
Total Capital Rs. 12.0 billion has increased manifolds given the increasing
Investment global competition and new regulations being
No. of worker 100,000-150,000 enforced by the developed countries. These
No. of people involved 350,000-450,000 regulations require the exporters for all countries
(Direct/indirect) to introduce systems focusing on the
Production 100 million Nos. improvement of management, labor, technology,
Source of Machinery Germany, UK, USA, and all the other fields which in any way affect
China, Local the firm.

2
Sialkot Chamber of Commerce & Industry
The surgical instrument standards must include
CE Marking, CGMP, ISO 9001, ISO 13485, and
NID3.
TDAP assisted in Material Testing Laboratory
(SIMTEL) has been set up in Sialkot in the year
2000 comprising of three sections:
♦ Spectroscopy
♦ Metallography
♦ Chemical Testing

Manufacture and Supply in Sialkot:


Manufacturers of surgical instruments in Sialkot
need to minimize costs to remain competitive.
To reduce overheads, most firms subcontract the
initial production of instruments to workers
employed in a small workshop or their own
home, with finishing and quality checking of the
product in house before export, quality is
checked against relevant international standards.
Manufacturing firms in Pakistan, however,
rarely have the infrastructure or marketing
presence to allow direct trade with the end users
in the destination countries.
Labor Conditions in the Surgical Instrument
Manufacture Sector, Sialkot:
The initial manufacture of surgical instruments
involves die making, forging, filing, grinding,
machining, electroplating, and heat treatment.
Most of these processes are subcontracted to
countless small process specific workshops, with
the final finishing (ultrasonic cleaning and
polishing) and quality checking by the final
producers. Subcontracting minimizes company
overheads and lowers costs, but, subcontractors
are not employees of the company.
Subcontracted manual laborers are paid per
instrument, and the average worker earns a
handsome amount of money.

3
National Institute of Design
Manufacturing Process:

Raw Material
Die Making Forging
Shearing

Initial
Heat
Trimming Machining Assembly
Treatment
Filing

Finishing &
Testing & Labelling &
Electropolishing Final
Cleaning Packahing
Assembling

SWOT Analysis: processes might not be able to collect the


Strengths of Surgical Instrument Industry benefits of economies of scale. But wide scale
 Geographical Concentration process sub-contracting definitely generates
The surgical instrument industry of Pakistan is economies of scale through processing of
concentrated in the city of Sialkot and its instruments in large volumes.
periphery. With the passage of time industry  Availability of Inputs
grew in the region surrounding Sialkot, within Availability or raw material is an essential
the area of some twenty-five kilometers, also element for any manufacturing industry. In case
became an essential part of the surgical of Pakistan surgical industry, besides having
instrument industry structure. Concentration of large number of process sub-contractors also
surgical instrument manufacturers and sub- includes the suppliers, importers and traders of
contractors within a particular region is the inputs such as stainless steel, chemicals and
biggest strength of the industry, which is other raw materials. The presence of such input
depicted by the collective efficiency of the suppliers guarantee the availability of raw
overall industry. materials therefore saving a lot of hassle for the
 Economies of Scale manufacturers, which in absence of such
As the number of instruments manufactured suppliers have to import raw materials
each year is more than 100 million units. Such individually. This not only provides inputs at
large volumes in the presence of specialized sub- lower costs due to competition but also saves
contractors have given Pakistan surgical industry transportation.
a unique position and competitive advantage  Skilled Labor Force
over other countries. In the surgical instrument Surgical industry of Pakistan is more labor
cluster a manufacturer executing various intensive due to lack technology and it needs
high level of skills and precision. The total Through development of local brand names the
workforce of surgical instrument industry is surgical instrument industry is likely to get
45,000 - 50,000 which represents third or fourth access in the markets of less developed
generation of skilled workers. The art of countries, which can ultimately prove to be a
manufacturing surgical instrument is transferred stepping stone to enter the markets of developed
from one generation through another. A countries, with locally branded surgical
concentration of labor force, having the desired instruments.
skill level, is strength of the industry. It is for  Marketing and Distribution
this reason that the industry has grown only in Although the manufacturing quality of Pakistani
and around Sialkot. surgical goods is comparable with other
 Concentration on Core Competencies countries but in the absence of marketing and
Due to the industry norm of sub-contracting to proper distribution industry is suffering badly in
process specialized vendors, the vendors carry international market. Similarly the distribution
out specific processes on large volumes of of Pakistani instruments is carried out through
instruments therefore, developing their core international distributors and traders. No
competency in one or two processes. This has Pakistani company either has the resources or
enabled the surgical instrument manufacturing to the expertise to set up a distribution network of
maintain homogenous quality of instruments to its own. The international intermediaries
some extent along with economizing on capital involved in the distribution of surgical
as well as labor. instruments operate on large spreads.
 Wide Product Range  Technical Personnel and New Product
Despite of limited resources and advance Development
machines and equipment, the manufacturers are Surgical industry is technology based, but in
able to produce a diverse range of surgical and Pakistan this industry has. There is a lack of
dental instruments. Without the use of qualified and trained engineers in factories. The
sophisticated design and product development process supervision and operations management
techniques the surgical instrument cluster has is done by non-technical personnel. The process
developed its capability of producing quality of new product development is done by using
instruments of wide range. reverse engineering.
Weakness of Surgical Instrument Industry Opportunities for the Surgical Instrument
 Minimal Involvement of Brand Names Industry
The buyers of Pakistani surgical instrument  Diversification
industry are international distributor or As world is changing with changing trends and
wholesalers and that is the reason brand technologies but Pakistani surgical industry is
involvement is very low. Only a few established, still stuck with the traditional gadgets. Now it is
world- renowned brand names are among the a tremendous opportunity for surgical industry
buyers of the industry. Working with brand to gear up itself to take the development and
names not only means higher revenues but the production of instruments through latest
brand names also assist the manufacturers in materials such as plastics and other synthetics
technological up- gradation, quality and and also to explore the area of electro-medical
management systems and skill development. and diagnostic instruments.
 Branding  Manufacturing Flexibility
One of the major problems with surgical The manufacturing process of surgical industry
industry of Pakistan is branding. The industry can be modified by incurring very small
has a history of more than six decades and there expenditures. This flexibility provides an
are still no brand names. The absence of local opportunity for industry to manufacture new
brand names deprives the industry of directly range of products. There are still certain high
participating in tender business to cater to the value added surgical instruments which, can be
end user in foreign markets and works adversely easily manufactured locally.
by giving the buyer greater bargaining power.  Unexplored Markets
Initially Pakistani surgical instrument industry  Quality Systems
exported major portion of its products to USA & Quality is something that is mandatory in
Europe. However, there are potential markets surgical instrument sector. But this export is
like Japan, Eastern Europe untapped. Japan, affected by the quality standard issues in the
when observed in the broader category, is the international market. Although the surgical
fourth largest importer of surgical, medical and instrument industry, as a single sector, has the
dental instruments in the world. largest number of ISO and CGMPs4 certified
All values in Million US Dollars companies, but still there are companies who
Pak Exports to Japan Imports need to have ISO certification.
PRODUCTS Japan from World
2011 2012 2013 2011 2012 2013 Major Constraints in Pakistan Surgical
Surgical 6 6 8 4130 4854 4638 Industry5:
Industries  Technology Constraint
In today’s dynamic world technology plays vital
 Information technology role in the development of any field. Keeping in
The use of latest interactive tools such as view the surgical industry of Pakistan, in
discussions and news groups etc. as they are beginning the instruments manufactured in
only sources of their type to provide penetration, Pakistani surgical industry was handmade; but
which an organization really need. Almost all with the passage of time, the industry adapted to
the big brand names in the field of medical and change but this change is so gradual that we are
surgical appliances have their web sites which still lagging behind in the field of technology.
provide information about the organization, the − CNC Machines (Computer Numeric Control)
product range and their area of specialization. − MIS (Medical Invasive Surgery) Instruments
 Joint Ventures These technologies are first adopted by
The surgical instrument cluster of Sialkot has Germany but now only one of them are used
established its reputation as a center of here in Sialkot (like CNC). Its reasons are:
excellence in the South Asian region. − Unawareness of industrialists about these
Considering a long history of instrument technologies
manufacturing and the growth in exports, the − These are very expensive and our people are
state of technology does not seem to be unable to adopt these technologies
consistent with the industry growth. For under- − There are no trained people to work according
developed countries collaboration with multi- to these technologies.
national companies in a way facilitates the  Marketing Constraint
transfer of technology. This is also true for the One of the basic elements for the growth of any
surgical instrument cluster where the joint business is marketing. Unfortunately, Pakistani
ventures with foreign companies have enabled surgical industry is far behind in this field. There
the local partner to considerably up-grade is no strategy to deal with the local market.
technology. Currently there are only a couple of Major portion of the production is sold to the
joint ventures in the industry. This is one area, international wholesalers and distributors, who
which needs to be exploited to its full potential. sell these products under their own brand name.
Threats to the Surgical Instrument Industry When we talk about the exports, this industry
 Upcoming Competition has a deep history but it has no own “Brand”
Since beginning Pakistan has the advantage of developed yet. We are working as vendors for
cheap labor. But now with in past few years, the other exporting countries. However, some
China and Mexico have also appearing as our entrepreneurs are aware of this problem and they
competitor in global market having well figures are trying to develop their own brand.
in Export. These countries, have certain
4
advantages like technologically superior in Current Good Manufacturing Practices
5
innovation and use of modern materials in “Diagnostic Study on Surgical Instruments Cluster”
manufacturing as compared to Pakistan. executed under Cluster Development Program of
TDAP, SCCI & UNIDO
 Research & Development Constraint: efforts of government and businessmen by
Research & Development is the need of today’s providing technical courses, on job
business for its survival. Non-adoption of training courses related to this field
research and development by manufacturers and because there is a threat of losing the
exporters is also a major problem of surgical skilled labor due to no proper transfer of
industry of Pakistan. No attention is given on skills to the next generation. Fix a
development and betterment of medical particular wage rate for labor and labor
instruments. There is an urgent need that contracts must be focused by the
businesses establish research and development businessmen and Government.
cells in their premises and allocate a certain
percentage of their profits precisely on research  Sialkot is the hub of surgical industry so
and development. Government must establish the new
 Human Resources Constraint: training and vocational centers under
Organizations are made up of people, who are TEVTA e.g. Narowal, Pasroor, Daska, etc.
the building block of that organization. But the to attract the labor and new comers in the
human resources of our surgical industry are not field and provide them the up to date
properly managed because people are not well knowledge to enhance their skills. And
aware of the resource management. recognize the importance of the degrees of
The entrepreneurs themselves execute every TEVTA and other such institutions to
function of HR. They consider placement of a realize the labor their worth. With such
professional or business graduate as a waste of efforts, deficiency of skilled labor can be
money; moreover, the professionals are controlled in coming years.
misconceived as another exploitation tool that  In surgical field, there is a crucial need for
might steal their business secrets. developing “R & D Department” to work
There is an emergent need of a surgical training for the betterment of the production
institute/center, where current labor force could process as well as for the product
be trained for enhancement of their development. On the other hand, R&D
manufacturing skills and new entrants could also departments must establish to explore new
be trained in this institute. markets for boosting the export of our
 Financial Constraint: surgical instruments because our major
Finance is another issue of the cluster, especially customers are USA & Europe but still
for small enterprises. There is a big number of there is a large scope for us e.g. Iran and
financial institutes and leasing companies Japan is the potential market but our share
present in Sialkot which are providing financial of export in these markets are only 0.1%.
services. Major portion in the industry are  With the vital need of “Human Resource”
SME’s. Most of them have no reach to the in surgical industry, there is also a crucial
banks. They are unaware of how to avail the need of “Financial Resources”. In Sialkot,
loan facility. However, large firms have good most businesses are related to small
relation with the financial institutes and leasing industry so, finance is the basic need but
companies. SME’s faces a lot of problems and issues
at the time of getting finance (loans) from
Recommendations: financial institutions. And there must be
It shows the importance of our surgical goods, it taken strong steps by the government for
has the good contribution in our export and the establishment of “Exim banks” for
foreign exchange earnings. But still it has a big promoting international business.
scope for more contribution and development in  For promoting our global business of
this field; surgical items, we must have complete
 The burning issue of this industry is awareness about quality standards e.g.
“skilled labor” availability and this ISO and CGMPs etc. and must try to
problem can be resolved by the mutual implement them fully to build up the trust
on our foreign customers to sustain in in prices of oil, gas, electricity, material’s
such a competitive world. cost etc. Therefore our exporters could not
 In surgical industry, businessmen must reach out to their real potential.
focus on new methodologies of production Government and other trade related bodies
and must try to adopt the latest technology must perform their role by framing some
(e.g. CNC machines and MIS etc.) in long term projects in this regard.
different sections of manufacturing  We cannot ignore that our 80% surgical
process. export is depending on single-use
 Despite the fact that we produce an products. But we should focus on the
immense quantity of surgical items but pricing of them collectively to make the
still we are far behind in case of strength of our products in international
“Marketing” of our products to increase market. There is need to reconsider our
the trade round the globe. There is lack of pricing strategies of re-useable products
presentation in our products in every and single-use products.
aspect. Especially, in trade fairs and  The leading manufacturers and exporters
exhibitions, TDAP must facilitate our of surgical items should be encouraged to
Pakistani traders. develop their own brands and labels for
 Exporters of Sialkot are the foreign their products. The highest level of value
exchange earner for the country, so the addition occurs when products are sold
concerned authorities must take steps to under a brand name. Sialkot is the major
communicate with government to reduce export oriented city in Pakistan. Sialkot
the anxiety of the traders related to tax based goods are highly appreciated in
issues. International markets. It’s high time for
Pakistan to use the opportunities available
 In Sialkot surgical industry, SME’s have at international level. Govt. should
lack of proper management hierarchy. In encourage and support the leading
such firms, there must be some proper manufacturers and exporters of surgical
advisory and supervisory staff for instruments to develop their own brands
different production departments. In this and labels for their products. Such steps
way, there is more chance of efficiency in will ultimately flourish our trade.
all departments.  Internal manufacturing processes should
 Infrastructure Development: be rationalized by implementing “Lean
Transportation is the backbone of export manufacturing technique”, thereby
and industrial sector as a heavy portion of reducing the Non-Value Added Processes
the product cost of an exporters include which confine to the limited scope of
the transportation expenses and cargo production. The proposed strategy would
charges. This issue must be resolved help a long way reducing the lead time
through; and increase the dedicated capacity/order
fulfillment rate of the organization.
 Government must invest in the
 We need to encourage and promote
improvement of physical and financial
surgical industry and try to expand its
structure including shipment,
scope by incorporating electro medical
clearance, cargo system, handling at
equipment into it. For this we need to
the ports and airports for smooth flow
bring Gujranwala and Gujarat based
of export.
industry which has some experience in the
 Today, China and other competitive electrical and electronics manufacturing.
countries are entertaining with long term
 To grow further the industry needs
trade deals at reasonably low rates to
technical assistance in process
sustain their customer for long-run. But
improvement, operations management and
Pakistani exporters fail to adopt such
also for new product development.
strategies because of constant fluctuation
Conclusion:
Pakistan has great potential to exploit
the international market of surgical instruments
as it has skilled workforce, talent, resources,
strengths and opportunities to make the way to
success. Moreover, there is large scope of
triumph in this market. But, need of the time is
to enhance the technology level and innovation
to support this industry as well as all the players
of surgical industry.
----------------------------------------------------------
Prepared By: R & D Department
(Draft Copy)

Potrebbero piacerti anche