Franchise

Business Opportunity
www.thepacificpoke.com

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Table of Table of Contents
Contents 3
4
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- Our Story
- History
- Mission Statement
6 - Concept
7 - Locations
9 - Testimonials
10 - Integration
11 - Zero-Waste Plan
12 - Healthy Alternative
13 - Menu
17 - Interior Design
18 - Franchise Support
20 - Investing
23 - Contact

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www.thepacificpoke.com
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Our Story Pacific Poke satisfies your craving
for clean, wholesome food packed
with bold flavours.

Our executive chef creates innovative poke

inspired recipes using only the best
ingredients. With seasonal features to keep
the menu fresh and capitalize on the best
pricing for fruits and vegetables.

Poke might originate from Hawaii, but as a

team of innovative food-lovers, we’re
constantly creating unique flavour
combinations whilst keeping true to the
style of this popular cuisine.

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History
The traditional Hawaiian poke consists
of fish that has been gutted, skinned,
and deboned. It is sliced across the
backbone as fillet, then served with
traditional condiments such as sea salt,
candienut, seaweed, and limu.

We took this traditional Hawaiian dish

and made it our own. At Pacific Poke,
our signature poke bowls have all the
important features of traditional poke,
but with fresh flavour combinations
and delectable ingredients.

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Mission Statement
Our mission is to build a brand using revolutionary
twists on time-tested ideas. This scientific approach
has operators hotly pursuing multi-unit commitments
in major markets across both the US and Canada.

The Pacific Poke name has become known for its fresh
take on ancient Hawaiian recipes. Never settling for
anything but the best, we are constantly monitoring
the feedback of our customers and partner locations
to adapt to their dynamic preferences.

Perhaps it is our unforgettable and entirely unique

eating experience that has transformed Pacific Poke
into the premier fast-casual poke concept.

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 Concept
B U SINESS
A casual dining, quick service eatery
that doesn’t require vents or cooking.
Friendly service and fresh quality
ingredients for health-conscious
consumers.
SP ACE
Stylish, modern décor with
high-ceilinged rooms. Locations
are unique and tailored to the
local market.
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M E NU
Authentic Hawaiian poke with a fresh &
innovative twist. The menu follows the
build-your-own-meal model providing
customers with tons of different ways to
customize their meals.
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 Locations
Pacific Poke is growing fast, with new locations
being added all across Canada. Our business
has a strong product, design, and corporate
structure to ensure market success.
WEST 4TH

We are very excited about our future growth,

and have plans for many new locations to be
developed.

CHINA TOWN UBC

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Locations
Efficient use of existing space from as little as

400 SF .

KELOWNA
Electrical Requirements:

200–400 AMPS.

BRENTWOOD CALGARY

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Testimonials
Hear the positive feedback
from our UBC campus
location.
Aaron Yen
UBC Student
“Real talk here. UBC has been
stepping up its food game with
Chef Ryan Mah and Pacific
Poke. Instead of walking all the
way to the village in between
TA office hours for a decent
meal, a healthy bowl of
vegetables, grains, and fish is
just at the Computer Science
building!
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Elis Kang
Food Influencer
You know what's good? Poke.
You know what's even better?
Poke from Pacific Poke.
Claire Margaret Corlett
UBC Student
I had the #YuzuLemonade and
the #VEGGIEBowl with sushi
rice - which was delicious!
Perfect ratios and combos of
sauces, vegetables, seaweed,
carbs, tofu, etc... my mouth is
still watering just thinking
about it! I'm definitely coming
back here!
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Integration

TRA INING RE W ORK TAILORED LE GAL C OORDINATING

SP ACE STRU C TU RE SUP P LIERS

We can train existing staff We rework existing We create a legal We organize existing
to adapt to the Pacific spaces to be poke structure tailored to supply chains
Poke model ready large organizations

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Zero Waste Pacific Poke worked with UBC to ensure all
materials used within the restaurant

Action Plan
conformed to the organization's Zero Waste
Action Plan.

WASTE REDUCTION
Composition of Disposed Materials
(Based on Waste Audit, 2010) In the context of the Zero Waste Action Plan,
Zero Waste means that all unwanted products
and materials will be treated as resources that
can be used again, resulting in virtually zero
garbage generated on campus.
Organics
9%
8% Paper
WASTE MANAGEMENT
11%
Plastic
55%
This goal is a long-term aspiration and its
17% Other realization will require changes in industry,
Non-Recyclables
product design and other factors outside of
UBC’s boundaries.

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Healthy
Alternative
NATURAL ORGANIC INGREDIENTS

Pacific Poke provides a healthy

alternative for consumers looking for a
meal. With top grade ingredients and no
preservatives, our customers can be sure
that they’re getting quality eats.

OPTIONS FOR VEGANS & SPECIAL DIETS

We offer delicious meals that are great as

vegan or gluten free options. You can
also substitute brown rice or quinoa.

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Menu

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Quality
Ingredients
Our poke bowls are made with quality ingredients sourced fresh
from the West Coast. Although we use traditional ingredients, our THE MAIN THE CALI
dishes are strongly influenced by the West Coast, as Vancouver is
our hometown.

We use other fresh ingredients such as kale, sprouts, herbs,

avocado, lime, and provide healthy carb options such as quinoa
and organic brown rice for the health conscious foodies.

Our chef Ryan Mah channeled his interest in clean-eating and

healthy food into the menu, along with a desire to be creative
with flavours. Our restaurants meet the rising demand for fresh
fish, but our unique flavour combinations is what gives the
patrons something they haven’t tasted before.

THE VEGGIE THE KEEFER

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Poke
Rolls
Poke Rolls are the perfect fusion food, mixing fresh THE MAIN THE CALI
quality seafood ingredients in the convenient hand-
held form of a burrito.

Pacific Poke is leading the trend with delicious Poke

Rolls made to order for each customer. We strive to
challenge the status quo of sushi restaurants through
creative and innovative flavours.

THE VEGGIE THE KEEFER

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Acai Bowls
Coming Soon!

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Interior Design
Award winning interior spaces
Pacific Poke is proud to be
nominated by the German Design
Council for this years Restaurant
+ Bar Design Awards.

Site Characteristics
Size: typically 800 - 1,500 Sq Ft
BuildingType: Retail Location
Seating: 15 - 30
Electrical: 400 AMPS 120/208 V

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Franchise OPERATIONS SUPPORT
TO FRANCHISEES
Support • Pre & post opening on-site training support
• Customized management
• Operations execution support
• Business Reviews by ops consultants
• Quality assurance visits
• Supply chain management support
• Site selection advice and support
• Site design and construction guidance

PR & ADVERTISING
• Established brand guide
• Radio and print ads
• Comprehensive local store marketing program

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Ongoing
Support
Field Support Representatives assist franchisees with developing an
annual plan for sales growth, profitability, marketing strategy, and
staff development. Achievement against the plan is reviewed on a
quarterly basis. The Field Support Representative includes the
accomplishments in his/her personal corporate objectives report
Frequent menu mix evaluation and menu engineering in order to
improve food cost and profitability. Ongoing updates and
improvements of team training systems, kitchen procedures and
restaurants operations manuals.
Ongoing research and development and rollout of new food and
beverage items, limited-time offers (LTOs) and marketing campaigns.
Continuing Organizational Development — Assisting franchisees in
development of their local business entity through planned growth,
sound organizational structure, and tested business
management practices. Succession planning, organizational charts,
job descriptions, and structured performance reviews
Supply of propriety & private label items to ensure consistency
and high food quality (purchasing cost allocated to franchisee).
VPN or intranet providing discussion forums, document
libraries, and other resources. Marketing and printing services
for “on demand” collateral materials. Webinars on operations or
marketing subjects. Grand opening hands-on support by
Franchisor’s team for the launch of first restaurant.
Providing franchisees with list of equipment’s and its
specifications, furniture, décor elements and lighting.
Ongoing coaching and guidance in restaurant operations
excellence, management, and systems procedures through
telephone, webinars and teleconferencing.
MARKETING & PROMOTIONS
• Established brand development program & point of
purchase materials
• A comprehensive local store marketing program
• A strong use of main social media platforms: Facebook,
Youtube, Instagram & Twitter
• Active research into industry trends and advertising opportunities
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Investing TO TAL AV E RAGE START U P CO ST
$250,000 - $350,000*

Initial Franchise Fee $20,000

Design, Construction, Architecture, and Engineering Plans $20,000

Project Management $5,000

Tenant Improvements & Fixtures $150,000 ROYALTY

Signage $8,000 6%
Equipment $50,000 NATIONAL
Small Wares $6,000 ADVERTISING
Electronics $8,000
FUND
2%
Initial Training Fee $15,000

Incorporation and Legal Fees $5,000

Insurance $2,500
*Initial investment can vary outside of the stated
Grand Opening Promotion $5,000 numbers depending on external factors including
local contractors, real estate availability, and final
site selection.
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 High Interest Markets

MARKETS

VANCOUVER
GVRD EDMONTON
ISLAND

CALGARY KELOWNA OTTAWA TORONTO

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1 Initial inquiry and basic information sharing Becoming
2 Sign non-disclosure agreement Our Partner
3 In-depth information sharing

4 In-person meeting

5 Begin 14 day disclosure period

6 Identify and secure location

7 Obtain financing

8 Sign franchise agreement

9 Get trained

10 Open and succeed!

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Get in
touch.

@PACIFICPOKEOFFICIAL

Address Email @PACIFICPOKE

880 – 1140 West Pender St. Franchise@ThePacificPoke.com
Vancouver, BC V6E 2R9 Connor.eden@avisonyoung.com @THEPACIFICPOKE

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