SUICIDE

PREVENTION 
DEVELOPMENT CAMPAIGN PROPOSAL

PRESENTED BY PATRICIA COSTUNA

 SUICIDE IN THE
PHILIPPINES
According to WHO, there are 2,000 cases of suicide from 2000 to 2012 in the
Philippines. Majority of individuals dying by suicide also aged between 15 to 29
years old.

“At least one per day would come in the emergency room for a suicide
attempt, one young person,” said Dr Constantine Chua, chief resident of the
Philippine General Hospital (PGH) Department of Psychiatry and Behavioral
Medicine in an interview with Rappler.

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 SUICIDE IN THE
PHILIPPINES

Three suicides of UP Diliman Students in this year alone.

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 SUICIDE IN THE
PHILIPPINES

Tristan Yuvienco
Mental depression among college students in Metro Manila
- 135 students, ages 16 to 24
- UP Diliman and Manila, UST, DLSU, ADMU, FEU
- 96 percent of the participants reported having
experienced an episode of moderately intense to very
intense depression during their stay in school
- 50 percent of the students who experienced depression
felt lack of understanding from friends and family

PRESENTED BY PATRICIA COSTUNA

PRESENTED BY PATRICIA COSTUNA
 COPE UP is a non-profit, non-partisan, non-
sectarian, university-wide recognized
organization that strives to raise mental
health awareness, destigmatize mental
illnesses, and provide a supportive
environment for individuals experiencing
mental health disorders, problems, and other
mental health-related challenges inside and
outside the university.

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 WHAT'S
MISSING?

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 50 PERCENT
OF THE STUDENTS WHO
EXPERIENCED
DEPRESSION FELT LACK
OF UNDERSTANDING
FROM FRIENDS AND
FAMILY

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 "HINDI KA
LANG BASTA
KAIBIGAN"

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 Vision

We envision UP Diliman as a community where students are

highly aware of mental health, and where students support
one another in dealing and coping with mental illnesses.

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 Mission

Educate students on how to extend support to individuals who

are experiencing mental illness and other mental health-
related challenges.

PRESENTED BY PATRICIA COSTUNA

 Objectives
1. To educate students about mental health through talks, educational
discussions, and publicity materials;
2. To disseminate information about dealing with mental health, specifically
with suicide;
3. To provide students suffering from mental health problems and their peers
a venue where they can share their experiences; and
4. To collate research related to mental health for the purpose of
disseminating reliable, valid, and credible information

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 SOCIAL
MARKETING
Our main challenge is not to educate the people.
We are trying to get the people CHANGE WHAT
THEY DO.

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7 steps to social change

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 7 steps to social change
1. KNOWLEDGE
- What is the problem?
- Involvement of students to the existing programs
- What costs the inaction?
- It is not relatable to ALL students.
- "Hahayaan mo ba itong mangyari sa mga
kaibigan mo? 2. DESIRE
- Imagining yourself in a different future.
- Emotional stimulation of raw emotions.
- “I won’t let my friend suffer like that. It
it makes me sad.”

PRESENTED BY PATRICIA COSTUNA

 7 steps to social change
3. SKILLS
- Rational
- Knowing what to do
- Breaking the actions down into simple
steps.
- “Words not to say to a depressed friend.”
- How to support a friend with depression?
4. OPTIMISM
- The belief that that success is probable.
- Emphasis on he importance of your suppot as a
friend
- “Hindi ka lang basta kaibigan.”
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 7 steps to social change

5. FACILITATION
- Having outside support.
- How to overcome practical obstacles to
carrying out this action?
- Credibility of COPE U.P.
- Other organizations with the same concern
- Other available services in the campus

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 7 steps to social change

6. STIMULATION
- How will we encourage the people to
participate?
- “May susunod pa ba?”
- “Hahayaan ba nating may sumunod pa?”

7. FEEDBACK AND REINFORCEMENT

- “Hindi lang tayo basta kaibigan.”
- the reception of the students

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 To be aware
R
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ACTION l
a
EMPATHY
t
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AWARENESS

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 To be aware
R
e
l
a
t
e

PRESENTED BY PATRICIA COSTUNA