Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
+10% +176%
TIME SPENT GROWTH
LISTENING ON IN AMOUNTS
SMARTPHONES PLEDGED
75% OF ALL SPENDING ON MUSIC
COMES FROM FANS
$402
$344
$182
BIG BOX FANS DIGITAL FANS AFICIONADOS PLEDGERS
$68
ALL OTHER CONSUMERS SPEND $68 ON MUSIC PER YEAR
WHO WE ARE
WE BEGAN AS
A PLACE WHERE
FANS & ARTISTS
CONNECTED
A PLACE WHERE
FANS WOULD HELP
ARTISTS FINANCE
ALBUMS
EPs
BOX SETS
& TOURS
86%
OF OUR CAMPAIGNS
HAVE BEEN
SUCCESSFUL
HOW WE DO IT
FROM D.I.Y.
TO MAJOR LABEL –
THE ALBUM RELEASE
CYCLE HAS THREE KEY
MILESTONES
Have you
Preorder Buy my bought
my album! album! my album
yet?!
D2C
ITUNES
AMAZON
RETAIL
Have you
Preorder Buy my bought
my album! album! my album
yet?!
D2C
ITUNES
AMAZON
RETAIL
Have you
Preorder Buy my bought
my album! album! my album
yet?!
D2C
ITUNES
AMAZON
RETAIL
ALL OF THESE MESSAGES
LEAD TO RETAIL –
PLEDGEMUSIC IS
A DIRECT-TO-FAN DESTINATION
WHERE ARTISTS & LABELS
KEEP THEIR DATA
A PLEDGEMUSIC
CAMPAIGN GIVES YOU
MORE MARKETING TIME
– NOT LESS
VERY LITTLE TRADITIONAL ..AND
MARKETING TAKES PLACE REQUIRES
A FINISHED
DURING THE CREATIVE PRODUCT
PROCESS... 1-3 MONTHS OUT
DEMOS/PRE-PRODUCTION/RECORDING/MIXING/MASTERING/ARTWORK/MANUFACTURING/PRE-SALES/STREETDATE/TOUR
VERY LITTLE TRADITIONAL ..AND
MARKETING TAKES PLACE REQUIRES
A FINISHED
DURING THE CREATIVE PRODUCT
PROCESS...
1-3 MONTHS OUT
DEMOS/PRE-PRODUCTION/RECORDING/MIXING/MASTERING/ARTWORK/MANUFACTURING/PRE-SALES/STREETDATE/TOUR
PLEDGEMUSIC WAY
RECORD MARKET PROFITABLE
RELEASE PROJECT RETAIL THEN
LABEL AS IT’S BEING GOES TO AMAZON MARKETED
& ARTIST MADE RETAIL ITUNES TO ALL
FANS
FREE SOCIAL POSTS
VS.
PLEDGEMUSIC
EXCLUSIVES
AND UPDATES
SOCIAL & DISCOVERY
FANS WANT TO CONNECT
WITH THEIR FAVORITE ARTISTS
$55
PER TRANSACTION
ARTIST
EXCLUSIVE
MORE ARTIST
EXCLUSIVES
EXCLUSIVES
BRING IN
PRE-SALES
PLEDGER-ONLY
MONETIZED
UPDATES:
ANOTHER
PLEDGER-ONLY
UPDATE
YET ANOTHER UPDATE FOR
PLEDGERS-ONLY THESE
UPDATES,
ALONG WITH
21 MORE,
LED TO 5,092
PLEDGES
DURING THE
CAMPAIGN
THE LAUNCH
TWEET & FB
POST
ACCOUNTED
FOR THE
INITIAL
2,433
EXCLUSIVES & UPDATES
=
CONTENT THAT
IS SHARED SOCIALLY,
ENHANCING DISCOVERY
ENHANCED DISCOVERY
Artist creates
an update
ENHANCED DISCOVERY
Artist updates
auto-post to social
networks
ENHANCED DISCOVERY
Fans elect to
automatically
share updates
to their social
networks
FANS SAY THEY WILL CONTRIBUTE
TO A CAMPAIGN FOR EXCLUSIVE CONTENT
LIKELY VERY LIKELY
31%
35%
32%
37% 21%
19%
AFICIONADO FANS DIGITAL FANS
15%
BIG BOX FANS
12%
OTHERS
FANS ARE WILLING
TO PAY FOR CONTENT & ACCESS
PRE-ORDER A DIGITAL COPY OF THE ALBUM (AVAILABLE AS
DOWNLOAD), AND GET ACCESS TO EXCLUSIVE CONTENT WHILE
FAVORITE BAND IS RECORDING NEW ALBUM FOR $15
+ PRE-ORDER A CD SIGNED BY THE ARTIST FOR $20
+ LIMITED EDITION SIGNED POSTER FOR $30
+ SIGNED COPY OF THE VINYL RECORD FOR $35
+ LIMITED EDITION T-SHIRT FOR $45
+ COPY OF HAND-WRITTEN LYRIC SHEETS FOR $50
+ (2) TICKETS TO A LOCAL CONCERT FOR $150
FANS ARE WILLING
TO PAY FOR CONTENT & ACCESS
PRE-ORDER A DIGITAL COPY OF THE ALBUM (AVAILABLE AS
DOWNLOAD), AND GET ACCESS TO EXCLUSIVE CONTENT WHILE
FAVORITE BAND IS RECORDING NEW ALBUM FOR $15
53%
38%
34%
22%
AFICIONADOS DIGITAL FANS BIG BOX FANS OTHERS
WHY PARTNER
WITH PLEDGEMUSIC?
PLEDGEMUSIC
RAISES MORE THAN
JUST MONEY
+ FAN CONNECTION
+ EXCLUSIVITY
+ GAMIFICATION
+ REALTIME UPDATES
+ KEEP COMMUNITY ALIVE
POST-PURCHASE
PLEDGEMUSIC SAVES
YOU MONEY
ITUNES = 30% FEE
AMAZON = 30%-50% FEE
= 15% FEE
PLEDGEMUSIC WANTS
YOU TO KEEP YOUR
USER INFO
ITUNES = 0% DATA
AMAZON = 0% DATA
= 100% DATA
YOUR ARTISTS
ARE STILL
CHART ELIGIBLE
GLOBALLY*