SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com

Visit us at: www.assignmentsplus.in

ASSIGNMENT

DRIVE

FALL 2018

PROGRAM

Master of Business Administration - MBA

SEMESTER

III

SUBJECT CODE & NAME

MKT301

Sales, Distribution and Supply Chain Management

Assignment Set -1

Q.1 What are the various steps involved in personal selling process?

Steps involved in personal selling process 10

Answer-

Steps involved in personal selling process-

Q.2 What are the various challenges faced by international sales manager?
Challenges 10

Answer-

Q.3 Write Short notes on:

Maslow’s theory of hierarchy of needs 5

McGregor’s Theory X and Theory Y 5

Answer-
 Assignment Set -2

Q.1 Define Marketing Channels. What are the various functions of Marketing
Channels?

Definition 3

Various functions 7

Answer-

Marketing Channels-

Marketing channels ensure availability of goods and services to customers at locations

suitable for procurement. While

Q.2 Write short notes on:

Internal Supply Chains 5

External supply Chains 5

Answer-

Internal Supply Chains-

Q.3 What do you mean by Procurement Cycle? Explain the main steps in
Procurement Cycle.

Procurement Cycle 3

Steps in procurement cycle 7

Answer-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
Visit us at: www.assignmentsplus.in

ASSIGNMENT
 DRIVE

FALL 2018

PROGRAM

Master of Business Administration - MBA

SEMESTER

III

SUBJECT CODE & NAME

MKT302

Consumer Behaviour

Assignment Set -1

Q.1 What are the various bases used for positioning according to Crawford?

Bases used for positioning 10

Answer-

Bases used for positioning according to Crawford-

Features refer to objective physical or performance characteristics and are often used
to differentiate products. For example, Amazon.com has a unique “I-click” ordering
facility. Some automobiles claim “Zero to

Q.2 What do you mean by Brand Personality? Explain various dimensions of

personality of a brand.

Brand Personality 3

Dimensions 7

Answer-

Q.3 Write Short notes on:

i. Barriers to adoption of Innovation.

ii. Any four factors affecting diffusion of innovation

Barriers to adoption of innovation 5

Factors affecting diffusion of innovation 5

Answer-
 Assignment Set -2

Q.1 Explain the factors that inhibit relationship between Beliefs, Feelings and
Behaviour. 3

Factors that inhibit relationship between Beliefs, Feelings and Behaviour

7

Answer-

Factors That Inhibit Relationship between Beliefs, Feelingsand Behaviour-

 Lack of consumer involvement – A favourable attitude requires a need or

motive before it can be translated into action. Also, attitudes are less likely to
influence behaviour for low-involvement

Q.2 Write short notes on:

Early adopters 5

Early majority 5

Early adopters-
 They represent, on an average, the next 13.5 percent who adopt the new product.
 They admire a technologically new product not so much for its features as for its
Q.3 Illustrate the classification of Cultural Values.
Classification of Cultural Values 10

Answer-

Classification of cultural values-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
Visit us at: www.assignmentsplus.in

ASSIGNMENT
 DRIVE

FALL 2018

PROGRAM

Masters of Business Administration - MBA

SEMESTER

III

SUBJECT CODE & NAME

MKT303

RETAIL MARKETING

Set-I

Q.1 Explains the difference between Organized and Unorganized retailing in

India.

Organized Retailing 5

Unorganized Retailing 5

Answer-

Organised retail – Includes retailers who operate their business as a professionally

managed commercial entity. They have professionally managers running the business,
and maintain proper account books as per standards. Examples of organized retailers
include Big Bazaar, Star Bazaar. Organized retail in

Q.2 Detail the importance of Market Segmentation in Retail

Importance of Market Segmentation in Retail 10

Answer-

Q.3 Explain Michael Porter’s five basic competitive forces

Michael Porter’s five basic competitive forces 10

Answer-

Michael Porter suggests that there are five basic competitive forces, which influence the
state of competition in an industry. He calls the ‘structural determinants of the intensity
of competition’, which collectively determine the profit potential of the industry as a
whole. Some industries have a bigger profit potential than others, since keener
competition means lower profits. These five competitive forces are

Set-II

Q.1 Define activities of a Merchandiser

Activities of a Merchandiser 10

Answer-
Activities of a Merchandiser-

Q.2 Explain upcoming tools of IMC

Upcoming tools of IMC 10

Answer-

Upcoming tools of IMC -

Event management and sponsoring events-

Q.3 Discuss the components of CRM

Components of CRM 10

Answer-

Components of CRM-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
Visit us at: www.assignmentsplus.in

DRIVE

FALL 2018

PROGRAM

MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)

SUBJECT CODE &

 NAME

MKT304-Marketing Research

SET-1

Q.1 Explain the types of data collection methods and the components of research
Paper

Data collection methods 5

Components of research Paper 5

Answer-

Q.2 Explain the meaning and nature of secondary data and elaborate on the
advantages and drawbacks of secondary data.
Meaning and Nature 2

Advantages 4

Drawbacks 4

Answer-

Q.3 Explain comparative scales and its types

Explanation of the meaning 2

Explanation of types 8

Answer-

SET-2
Q.1 Explain style and layout of a report

Style of a report 5

layout of a report 5

Answer-

Q.2 Analyse the steps involved in hypothesis testing. 10

Answer-

Q.3 Write short notes on:

a) Internal report system 2.5

b) Marketing intelligence system 2.5

c) Marketing research system 2.5

d) Geographic Information System 2.5

Answer-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at

8510092683 OR mail at mhanda74@gmail.com
Visit us at: www.assignmentsplus.in