TREND PRESENTATION | A/W18 SEASON

O L I V I A WA LT E R S
TREND GUIDELINES

Warmth

Homely Values

Street Chic

Animal Instinct

The Leather Look

Silver Bullet

Tweed On Tweed

Rainbow Love
KEY COMPETITORS
 C O M P E T I T O R A N A LY S I S M A P
ON TREND +

LOW PRICE HIGH PRICE

ON TREND -
OVERVIEW OF THE ANIMAL INSTINCT TREND ACROSS THE HIGH
STREET
O V E R V I E W O F T H E S I LV E R B U L L E T T R E N D A C R O S S T H E H I G H
STREET
OVERVIEW OF THE LEATHER LOOK TREND ACROSS THE HIGH
STREET
OVERVIEW OF THE WARMTH TREND ACROSS THE HIGH STREET
OVERVIEW OF THE TWEED ON TWEED TREND ACROSS THE HIGH
STREET
OVERVIEW OF THE RAINBOW LOVE TREND ACROSS THE HIGH
STREET
 A D V E R T I S I N G C A M PA I G N S

R I V E R I S L A N D - # L A B E L S A R E F O R C LOT H E S
Celebrating self-expression and ditching stereotypes. The campaign includes a
v a r i e t y o f m o d e l s o f v a r y i n g r a c e , b o d y s h a p e s a n d a b i l i t i e s . To f o l l o w w i t h t h e
campaign, River Island has partnered with anti-bullying charity Ditch The Label.
 A D V E R T I S I N G C A M PA I G N S

T O P S H O P I T- T h e p u r p o s e o f t h e c a m p a i g n i s t o e v o k e o n e ’s
i n d i v i d u a l i t y. B r a n d ’s r e n a m e d i t s e l f t o m a r k t h e o c c a s i o n ,
u s i n g e i g h t o f t o d a y ’s p o p u l a r m o d e l s .
C r e a t i v e D i r e c t o r o f To p s h o p a n d To p m a n s a y s “ W e c a l l e d t h e c a m p a i g n
To p s h o p I t t o i n t r o d u c e o u r c u s t o m e r s t o a n e w e x p r e s s i o n ”.
 A D V E R T I S I N G C A M PA I G N S

N E W LO O K | ‘ f o r t h e l o v e o f f a s h i o n ’ a d v e r t :
Celebrating the new season and feeling good. “When you can’t
w a i t t o w e a r t h e m ”. A n a d v e r t o f p o s i t i v i t y, l o v e a n d f r i e n d s h i p .
A D V E R T I S I N G C A M PA I G N S

ZARA: Women fall 2018 campaign-

This campaign has an Orthodox feel to it, it
is shockingly modest.

The collection features a lot of earthy

brown tones, bold jewels, belts and shoes
with a link of old Eastern clothing.

I think the
campaign is most likely trying to cater to
its Muslim consumers (across 94 countries)
with the international market increasingly
growing.

BACKLASH- Muslim women, in particular,

are frustrated that the headscarf (high
resemblance to hijab) is used as a material
garment.
 NEW LAUNCHES

RIVER ISLAND: Launched on Next

River Island has recently launched online with Next. This is a very interesting
partnership and will attract a different consumer base for both brands.
Bringing young, trendy fashion conscious with a more middle-class audience
who are interested in mainstream fashion.
 NEW LAUNCHES

ZARA SRPLS | A NEW VISION/ A NEW PERSPECTIVE:

Zara SRPLS explores the appropriation of military inspired clothing into an everyday
d r e s s i n g , t h a t ’s m a d e i t a f o u n d a t i o n f o r h o w p e o p l e d r e s s t o d a y. I n s p i r e d b y m u s i c i a n s ,
actors and activists, khaki and uniform pieces have been part of the visual language of
rebellion culture, as well as a canvas for individual style.
 NEW LAUNCHES

H&M | CONSCIOUS EXCLUSIVE

H&M Conscious Exclusive A/W18 merges the life and journey of lost historical artefacts
with the latest in sustainable fabric innovation. Recycled cashmere and velvet made
from recycled polyester make their debut in a collection that has dramatic yet romantic
silhouettes with a modern edge.
 COLLABORATIONS

R I V E R I S L A N D X O L LY M U R S :
T h i s i s O l l y ’s f i r s t e v e r c o l l e c t i o n t o g o a l o n g s i d e t h e l a u n c h o f h i s n e w
a l b u m ‘ Yo u K n o w I K n o w ’. H e w a n t e d t h e c o l l e c t i o n t o b e c u r r e n t a s w e l l
as something he would actually wear.
 The collection includes 14
day and night pieces that
a r e i n s p i r e d b y O l l y ’s i n f e c -
tious personality and old-
school charisma.
 COLLABORATIONS

MOSCHINO X H&M
This exciting collection includes cartoons, shiny metallics, over the top
a c c e s s o r i e s a n d a n a r r a y o f s t a t e m e n t - m a k i n g p r i n t s . Po s i t i v i t y, l o v e a n d d i -
versity is the heart of this collection. “The Moschino x H&M lookbook is like a
party; celebrating the fun, the pop, the creativity and the energy of the peo-
ple and the collection”- Jeremy Scott.
 COLLABORATIONS

TOPSHOP collab with Halpern:

To p s h o p h a s c o l l a b o r a t e d w i t h M i c h a e l H a l p e r n f o r t h e p a r t y s e a s o n . “ I w a n t t h e
whole world to feel glam as possible, and this type of collaboration is a fantastic
way to achieve that” Michael Halpern.
The 28 piece collection is a combination of electric neon, pattern
sequins and show-stopping disco ball jumpsuits.
 COLLABORATIONS

NEW LOOK X ROCHELLE HUMES:

T h i s c o l l e c t i o n i n c l u d e s R o c h e l l e ’s f a v o u r i t e f l u f f y k n i t s , a n i m a l p r i n t a n d
autumnal tones. The purse-friendly collection starts at just £5.99 aimed at peo-
ple who are on a budget for this busy and expensive time of year.
 WOMENSWEAR TRENDS THIS SEASON | CREATING AN OUTFIT WITH RIVER
ISLAND’S PRODUCTS.

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MENSWEAR TRENDS THIS SEASON | CREATING AN OUTFIT WITH RIVER IS-
LAND’S PRODUCTS.

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THANK YOU FOR LISTENING.