University of Perpetual Help System Laguna - JONELTA

Basic Education Department – Senior High

I. EXECUTIVE SUMMARY
“An Organic Meal on Wheels” is a mobile food truck. It is a food service designed for Commented [JRB1]: Name of the Business
various group of individuals who prefer to eat outside their homes or in a place that provides Commented [JRB2]: Type of the Business
ambiance suited to their standards. It envisions that by the year 2022, Meals on Wheels will be the
best food service provider in the vicinity of Binan Laguna. It’s commitment is to serve healthy,
affordable, local food on- the-go. It will be catering a healthy and tasty food that offers local
alternative to the major chains. Commented [JRB3]: The Mission and Vision
Statements
Meals on Wheels will be the very first ever rolling food van in Biñan City. The proponents
aim to do business with and will direct their marketing strategies to the residents of ten (10)
different barangays in Biñan Laguna. Convincing and attracting marketing strategies will be used Commented [JRB4]: Background of the Business in
one sentence
to capture the attention of potential customers in giving the best service in the town. In launching
it, the proponents will take into account the tactical marketing tools-product/service, price, place
and promotion. In order to promote this rolling food van, flyers will be distributed to people in
mass. Posters will also be posted in different areas not so far from the selected areas or locations.
Signage will also be stalled at the service van. The proponents will also use internet in spreading
information to potential customers. Commented [JRB5]: Promotional tools that will be
used.
Organic Meals on Wheels is projected to be competitive because in general, it is a quick
type of service, offering healthy, affordable price and accessible to the customers. The proponents Commented [JRB6]: USP
calculated the projected demand using potential market, average service acquired weekly and the
numbers of week in a year.

II. INTRODUCTORY PAGE

This business plan discussed primarily the opportunities in the food van- Organic Meals on
Wheel business in the area of Biñan Laguna. How the Meals on Wheel operate and how it will be
successful despite of the risk in running the business. Furthermore, this business plan will also
discuss the role and advantages and disadvantages of food van or Meals on Wheels business.
The owners of the business are as follows:
Juan Reyes Dela Cruz - 105 Blk. 19 Lot 23 Ph1, Mahogany St., Alpha Subdivision,
Brgy. Sto. Tomas, Angono, Rizal
09879999999
juan@yahoo.com

Marilou C. Urbina - Blk 21 Lot 23 Tindalo St., Mahogany Village, Brgy. Pulo,
Cabuyao, Laguna
09777777777
2mailadd1@gmail.com

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Lamberto G. Mindanao Blk. 1 Lot 72 Daffodil St., Celina Royale Subd., Brgy. Bayanan,
Bacoor City, Cavite
09567891234
emailadd3@gmail.com

III. NATURE OF THE BUSINESS

Today, a new generation of street-food lovers is lining up at food trucks and food carts like never
before. Little do they know that neither food trucks nor food carts are new to the streets of many cities
.Like so many other popular trends, they are the latest version of a long-standing part of the world
culture. Yet the street-food industry has never enjoyed so much publicity .Whatever the economic
status is, still people always have the need to eat. Therefore managing a food cart business can be
beneficial and all you must do is build a shop in an area with heavy visitors like parks or down the
city streets. To illustrate, owning mobile food trucks is a great thing as it’s very convenient and you
can always create shops somewhere else to get access to the hungry crowd. From an entrepreneurial
viewpoint, mobile food ventures also have lesser overhead and require fewer employees than
restaurants. It can also be simply moved from one location to another if for some reasons, it does not
anymore bring in enough cash flow.
Food trucks, moving kitchen, portable canteen, or catering truck is a mobile venue that carries
and markets food. During the 1950s and World War II, moving canteens became very popular. Trucks
and carts would carry snacks and treats to military men also women. In the 1860s, mobile food trucks
start from the chuck wagon it aims to carry or bring food and cooking supplies in a wagon all through
different places. Since then, this wagon has great features to our mobile food trucks nowadays. This
has now been particularly changed where it has special compartment design to sustain food. Plus, the
chuck wagon had a particular back section that could be filled with firewood. It is helpful way to
supply food to traveling cowboys and workers.
Here’s an immediate rundown for mobile food truck Organic Meals on Wheels business together
with the basics on the way to get started: Going moving - options are having the decision on how to
trade your foods relies on beginning budget or capital and potential for returns, your devotion in the
business (part or full time), having creative thoughts and the will to meet them, kind of food you wish
to offer, skills in managing the business, volume of the business startup revenue and the target area
and demographic.
Lastly, this study is for those who are engaged and with close encounter in eating in the food cart
mobile and to those who patronize food cart services and its marketability and opportunity.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

SERVICE DESCRIPTION
An Organic Meal on Wheels is a service designed for various group of individuals who
prefer to eat outside their homes but in a place that gives ambiance that suits to their standards. It
will meet everyone’s images of a comfortable place that will successfully relieve them from stress
by eating healthy foods. In addition, bonding with friends and classmates or even neighborhood
will definitely be memorable and unforgettable.

CAPITALIZATION
The capital required for the partnership is Seven Hundred Ninety Three Thousand, Seven
Hundred Twenty Five and eight cents (793,725.08), which has been contributed as follows: in the
amount of Two Hundred Sixty Four Thousand Five Seventy Five and Three cents (P 264,575.03)
Philippine Currency for each of the partners Marilou C. Urbina, Lamberto G. Mindanao, Bebina
P. Pakig contributed the said amount in the form of cash.

IV. INDUSTRY ANALYSIS

FUTURE OUTLOOK AND TRENDS
Today, a new generation of street-food lovers is lining up at food trucks and food carts like
never before. Little do they know that neither food trucks nor food carts are new to the streets of
many cities .Like so many other popular trends, they are the latest version of a long-standing part
of the world culture. Yet the street-food industry has never enjoyed so much publicity .Whatever
the economic status is, still people always have the need to eat. Therefore managing a food cart
business can be beneficial and all you must do is build a shop in an area with heavy visitors like
parks or down the city streets. To illustrate, owning mobile food trucks is a great thing as its very
convenient and you can always create shops somewhere else to get access to the hungry crowd.
From an entrepreneurial viewpoint, mobile food ventures also have lesser overhead and require
fewer employees than restaurants. It can also be simply moved from one location to another if for
some reasons, it does not anymore bring in enough cash flow.
Food trucks, moving kitchen, portable canteen, or catering truck is a mobile venue that carries
and markets food. During the 1950s and World War II, moving canteens became very popular.
Trucks and carts would carry snacks and treats to military men also women. In the 1860s, mobile
food trucks start from the chuck wagon it aims to carry or bring food and cooking supplies in a
wagon all through different places. Since then, this wagon has great features to our mobile food
trucks nowadays. This has now been particularly changed where it has special compartment design
to sustain food. Plus, the chuck wagon had a particular back section that could be filled with
firewood. It is helpful way to supply food to traveling cowboys and workers.
Here’s an immediate rundown for mobile food truck Meals on Wheels business together with
the basics on the way to get started: Going moving - options are having the decision on how to

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

trade your foods relies on beginning budget or capital and potential for returns, your devotion in
the business (part or full time), having creative thoughts and the will to meet them, kind of food
you wish to offer, skills in managing the business, volume of the business startup revenue and the
target area and demographic.

ANALYSIS OF COMPETITORS
Table 1
Indirect Competitors
Competitors Value meal no. 1 Value meal no. 2
Mommy’s Kitchen 55 85
Atoy’s 65 85
Hungry Juan 75 90
Tudings Porkchop 55 75

Meals On Wheels 50 70

MARKET SEGMENTATION
Marketing consists of buyers, and buyers differ in one or more ways. They may differ in their
wants, resources, locations, buying attitudes and buying practices. Through market segmentation,
the proponents divide large heterogeneous markets into smaller segments that can be reached more
efficiently with products and services that match their unique needs. The segmentation used by the
proponents focused on the demographic aspect was the management considered the following:
1. Family households with children under 18 years old. This group of people is generally
busier than other families with their time split between work, home and their children's
activities. This group may be single parent households, which only adds to the stress
resulting from lack of time, coupled with the need for proper meals for their children. This
provides them with a desire to provide their families with good meals and free time to enjoy
being together.
2. Family households with no children living at their home. This group has a need for our
services, as hectic schedules, professional careers, and daily demands on time come up
against the need for tasty, healthy meals. Depending on their work and home situations
this demographic could use our service to enhance their selection of meals all the while
minimizing their time in the kitchen. This group does recognize the benefits of our service
and want to enjoy making meals for themselves and socializing through our business.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

3. Senior and Elderly Citizens. This group (65 and older) is the fastest growing portion of the
population, and needs our services for several reasons:

o A good portion of this group is simply unable to cook nutritious meals and does not
have the knowledge or skills to continue to effectively maneuver themselves in the
kitchen.
o Many seniors do not have the time, energy, or means to make it to the grocery store.

Loyalty status in which marketing envision brand loyalty status wherein shifting loyals are
customers who shifts loyalty from one brand to the other and by looking by at customers who are
shifting away from its brand, the company can learn about its marketing witnesses and attempt to
correct them.

Geographic segmentation calls for dividing the market into different geographical units
such as barangays, or even neighborhoods. While in Behavioral Segmentation, markets can be
segmented into light, medium, and heavy service users. Heavy users are often a small percentage
of the market but account for a high percentage of the total consumption. Due format the people
differ on how many times they eat in a mobile food court or eat from their home, the proponents
will more often spend effort in trying to convince light users to patronize more of their service.
In this study the purpose of segmentation is the concentration of market to specific target
consumers and targets the potential consumers with the service and obtains the highest rate of
return of sale for a service.

MARKETING STRATEGIES
A marketing strategy was created to gain advantages in the marketplace, but one must
remain aware of the disadvantages of any given marketing strategy. It is the single biggest factor
which determines the success or failure of the business.
Convincing and attracting marketing strategies will be used to capture the attention of
potential customers in giving the best service in the town. In launching it, the proponents will take
into account the tactical marketing tools-product/service, price, place and promotion.

 Product/Service - Organic Meal on Wheels is a service designed for various group of individuals
who prefer to eat outside their homes but in a place that gives ambiance that suits to their
standards. It will meet everyone’s images of a comfortable place that will successfully relieve
them from stress by eating healthy foods. In addition, bonding with friends and classmates or
even neighborhood will definitely be memorable and unforgettable.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

 Place- Meals on Wheel shall moving from one place to another particularly in
schools/universities , churches , markets , open spaces where it will be easily accessible to the
students, employees, and ordinary persons.

 Price- Prices will be set reasonably. It will offer services deals which will include the variety of
items at a reduced price. Market penetration pricing involves setting a low initial price for the
product or service. Product is priced at minimum that will generate profit. The aim of this
strategy is to target the mass market immediately and win a large market share. This strategy can
be effective when market is price sensitive, when low price result to market growth. Finally, low
price must keep out competitive entry,on a longer period for price advantage.

 Promotion- Promotion is one of the market mix elements, and a term used frequently in
marketing. The specification of five promotional mix or promotional plan. These elements are
personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional
mix specifies how much attention to pay to each of the five subcategories, and how much money
to budget for each. A promotional plan can have a wide range of objectives, including: sales
increases, new product acceptance, creation of brand equity, positioning, competitive
retaliations, or creation of a unique image. Fundamentally, however there are three basic
objectives of promotion. These are:

To present information to consumers as well as others , to increase demand ,to differentiate

a product.
These are different ways to promote our product in different areas of media. Use internet
advertisement, special events, and endorsements.

PROMOTION
Promotion is one of the key elements, and a term used frequently in marketing. These
elements are personal selling, sales promotion, direct marketing, and publicity.
Advertising is one of the best marketing strategies, and promotion is one of the several
advertising tools. The promotional technique that the proponents will employ is the use of advertising
materials such as leaflets and flyers that will be given away for people’s awareness of the promos,
prices, packages, and movies the business will offer.

Table 2
Promotional Strategies

Promotional Tools No of Unit Unit Cost Prices

Flyers 1200 .50 600

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Signage 1 1200 1,200

Posters 25 50 1,250

Social Networking Sites Free Free Free

(Facebook)

Total 3,050

Table 2 shows the promotional strategies the proponents will use. The highest expense that
will be incurred is P 1, 200 for signage and the lowest expense will be P 1,000 for flyers and
posters.

MARKET AND SERVICE POSITIONING

The service involves the safe and efficient delivery of hot and frozen meals to persons who
are unable to attend to their own nutritional needs Referrals to other services, safety checks and
friendly contacts are desirable components of the service.
In marketing, positioning as "an organized system for finding a window in the mind is
based on the concept that communication can only take place at the right time and under the right
circumstances.( Jack Trout). It is a comparative competitive strategy in positioning the product close
to their competitors so consumers can make a direct comparison when they purchase.
The proponents choose the following program: Tie up with victuals and to conduct free
seminars to the two barangays to increase the awareness of the consumers and to increase the demand
of the service.

TARGET MARKET
Target market consist of a set of buyers who share common needs or characteristics that
the company decides to serves Smart targeting helps companies to be more efficient and effective by
focusing on the segments that they can satisfy best and most profitably. Targeting also benefits
customers with offers carefully tailored to satisfy their needs.
The proponents aim to do business with and will direct their marketing strategies to the
residents of ten (10) different barangays in Biñan Laguna. Meals on Wheels will be gratified to serve
this kind of individuals and will be glad to help them relieve from such pressure and stress by putting
something in their stomach.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

V. DESCRIPTION VENTURE

SERVICE DESCRIPTION
An Organic Meal on Wheels is a service designed for various group of individuals who
prefer to eat outside their homes but in a place that gives ambiance that suits to their standards. It
will meet everyone’s images of a comfortable place that will successfully relieve them from stress
by eating healthy foods. In addition, bonding with friends and classmates or even neighborhood will
definitely be memorable and unforgettable.

USES OF THE SERVICE

An Organic Meals on Wheels is flexible and versatile in serving meals in different places.
The business being new will surely stir the senses of the customers until they have come up to try it
out. The business will surely provide the best affordable value meals in town with an array of high
quality serving meals that is surely affordable to everyone. Meals on Wheels, the whole service and
the experience will give the customer much satisfaction and excellent service. It is perfect for those
people who would want to eat outside their homes that is different from the usual they used to have.
A Organic Meal on Wheels is not only for well-of people but also for those who have
limited budget as well. Food serving, food taste along with the presentation of serving design are all
indeed done for the clients comfort and convenience. If the clients want to spend time eating with
peers, officemates, family member, special someone will be the great option to spend anytime they
want to.

COMPANY LOGO
An effective logo differentiates the business from its competitors and creates a favorable
impression that is reinforced over time. It serves to identify the distinct brand in the minds of the
customers.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Fig1. Company Logo

The company logo of the firm. M & W Enterprises is ready to cater who loves eating
outside their homes. Van represents the service mobile to be used in delivering quality service right
behind their doors. The proponents used the bubbled background to give emphasis to the service being
offered. Yellow gold color for the mobile van represents the happy color for happy people who love
to eat in a happy place with happy environment.

VISION
By the year 2020, Organic Meals on Wheels will be the best food service provider in the
vicinity of Binan Laguna.

MISSION
The Organic Meals on Wheels is committed to serve healthy, affordable, local food on- the-go. It
will be catering specifically to the customers to provide a tasty, local alternative to the major chains.
Great street food is popping all over the area and Meals on Wheel is about to get the latest, possibly
greatest addition to this delectable trend.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

TAG LINE (UNIQUE SELLING PROPOSITION)

The Organic Meals on Wheels official tag line is “We Serve With A Smile,” that based on the
business USP (Unique Selling Proposition).

LOCATION AND SIZE OF THE BUSINESS

MEALS ON WHEELS VAN LOCATION

Organic Meals on Wheels will be located in different location in Biñan, Laguna. Specifically, in
front of Perpetual Help adjacent to medical and sciences building (during Mondays thru Fridays,
Olivarez Plaza in front of Central mall during Saturdays, and Binan Plaza and in between of Binan
Public market and Binan Parish church during Sundays.) It will give the target customers an easy and
convenient access with the proposed venture. Aside from being accessible, the said location is
considered strategic because the locations are just a long the main road and familiar places in the
vicinity. Another thing is that it is just a few step away the residential places around Biñan Laguna
where lots of people come in and out. The people who will pass through those areas would easily
notice the proposed business that will trigger their awareness and interest. In this way, many
prospected customers will get curious as to what’s new and to try out the services being offered. you’ll
get to inquire about the business maybe get some deals with the proponents see for them what they
could expect when they render the business service and the like

Figure 2 . One Point Perpective with a Centrally located Vanishing Point

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

SUPPLIES, TOOLS, AND EQUIPMENT

The supplies, tools and equipment needed in the operation of Organic Meals on Wheels
will be used in favor of the convenience and efficiency that it will give to the company in operating
the business. These are cited below.

Table 3
Office Supplies

Particular Qty. Unit of Measurement Unit Cost Total Cost

File Folder 50 Pc. 5.00 250.00

Bond paper 5 Ream 120.00 600.00

Pen 2 Box 42.00 84.00

Pencil 2 Box 42.00 84.00

Marker 2 Box 250.00 500.00

Staple wire 10 Box 20.00 200.00

Paper clip 3 Box 10.00 30.00

Ink 4 Pc. 750.00 3,000.00

Liquid eraser 4 Pc. 30.00 120.00

Tape 10 Pc. 8.00 80.00

Record book 5 Pc. 85.00 425.00

Voucher 20 Pad 60.00 1,200.00

TOTAL 6,573.00

Table 3 show the supplies that will be used in the office and its unit and total cost.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Table 4
Office Equipment

Items Qty. Unit Cost Total Cost Useful Life Dep. Exp.

Laptop 1 28,000.00 28,000.00 5 5,600.00

Computer 1 21,500.00 21,500.00 5 4,300.00

Printer 2 5,000.00 10,000.00 5 1,000.00

Electric fan 3 700.00 2,100.00 5 420.00

Water 1 4,700.00 4,700.00 5 940.00

dispenser

Stapler 3 70.00 210.00 5 42.00

TOTAL 61,510.00 12,302.00

Table 4 shows the equipment that will be used in the office with its corresponding unit and
total cost, useful life and depreciation expenses.

Table 5
Service Tools

Particulars Quantity Unit Cost Total Cost

Extension wire 2 250.00 500.00

Foldable Chair 8 350.00 2,800.00

Small table 2 1,000.00 2,000.00

Table napkin 15 20.00 300.00

Placemat 20 50.00 1,000.00

Packaging 30 5.00 150.00

TOTAL 6,750.00

Table 5 indicates the supplies needed in the actual operation of the service of the business with
its corresponding unit and total cost.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

VI. PRODUCTION PLAN

MANUFACTURING PROCESS
The employees are required to work six (6) days a week for eight (8) hours a day. Employees will
be given an opportunity to take day-offs during Monday to Thursday. The operational schedule will
be as follow:

Service hours 6 hours minimum; 12 hours maximum

Projected Operational Days
Number of days in a year 365 days
Less: Considered Holiday
(Maundy Thursday, Good Friday, Black Saturday, Christmas day, New year’s day ) 5 days
Number of Days of Operation 360 days

PRODUCTION CAPACITY
Lite Standard Premium
Operating Hours/Day 12 hours (720 mins.)
÷ Service Hours/mins 15 mins 20mins 25 mins
No. of Clients- Daily 48 36 29
X Operating Days 360 360 360
ANNUAL CAPACITY (In clients) 17,280 12,960 10,440

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

VII. MARKETING PLAN

STEPS IN PRICE SETTING
Establish Pricing Objectives

Analyze Market Situation

Analyze Cost Structure

Select Pricing Method

Establish Target Price Structure and Specific Price

Pricing strategy refers to method companies use to price their products or services. Almost all
companies base the price of their products and services on production, labor and advertising expenses
and then add on a certain percentage so they can make a profit. It is a fundamental aspect of financial
modeling and is one of the four P’s of the marketing mix.

Setting prices can be one of the most difficult decisions in marketing. Price too high and customers
may not buy, price too low and the organization may not achieve the profit levels necessary to
continue trading.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Table 6
Pricing Strategies
Stages Pricing Strategy Description

Introductory Stage Market penetration  Carried pricing per meal at two levels: P
50 for ordinary complete meal and
additional P 20 for the supreme meal.
Growth Promotional Pricing  Promotion such as discounts to be
executed in order to attract more
Stage
customers and strengthen the business
position in the market.
Maturity Stage Value Pricing  Price set will increase gradually but still
fair and affordable for potential
customers.
Decline Stage Marginal cost Pricing  Temporarily reducing prices to increase
short run sales.

Table 6 shows the pricing strategy that Meal on Wheels will implement the introductory time
and sales growth is apt to be slow. Taking into account the cost differences of the services in the line
and customer evaluations of their different features, the proponents chose service line pricing which
will establish different prices between the regular store from our store that has a lower cost. Entering
the growth stage on which sales starts to increase quickly and competitors start to arise, lower price
will be set to penetrate the market. At maturity stage, on which sales growth will slow down and
greater competition arises the proponent set their prices the same with the competitors. As sales and
profits decline, promotional pricing will be used. Prices will be lower than its usual list price, better
advertising campaign and aggressive sales promotion will be launched to cover the coast for the
survival of the business.

CHANNEL OF DISTRIBUTION
A Channel of distribution is a set of interdependent organizations involved in the process of making
a product or service available for use or consumption. It is the path through which the services travel
from the seller to the consumer.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Fig. 3 Channel of Distribution

It shows the channel of distribution of Organic Meals on Wheels.

VIII. ORGANIZATIONAL PLAN

FORMS OF OWNERSHIP

An organization is a framework or backbone by which the work of a business, managerial or

otherwise is performed that it provides the required channels, points of margin, and flow of
management direction and control. The right form of business organization that best suit the needs of
the business must be given consideration. The proponents had evaluated and analyzed the pros and
cons of each type of business organization, among these were sole proprietorship and corporation.

The proponents decided to form a partnership with the name of M&W Food Enterprises .A
partnership is composed of 2 or more persons bind themselves to contribute money, property and
industry to a common fund with the intention of dividing the profit among themselves.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

A partnership is an association of 2 or more business partners who co-own a business for making
a profit. In partnership, the partners share the assets, liabilities, and profit of the business according
to the terms of partnership agreement. The proponents as partners chose the general Partnership form
of business , where all partners contribute equal capital and personally liable for the debts and
liabilities of the business .It has juridical personality , separate and distinct from the members
composing it.
Business Partnership Advantages are partnerships relatively easy to establish. With more than
one owner, the ability to raise funds may be increased, both because two or more partners may be
able to contribute more funds and because their borrowing capacity may be greater.

Prospective employees may be attracted to the business if given the incentive to become a
partner. A partnership may benefit from the combination of complementary skills of two or more
people. There is a wider pool of knowledge, skills and contacts.

Partnerships can be cost-effective as each partner specializes in certain aspects of their

business. Partnerships provide moral support and will allow for more creative brainstorming.

ARTICLES OF CO-PARTNERSHIP

M&W ENTERPRISES

KNOW ALL MEN THESE PRESENTS:

That we, undersigned, of legal, citizens and residents of the Philippines, have this day voluntarily
bind ourselves together for the purpose of forming a partnership, effective as of this date, under the
terms and condition herein after set forth, and subject to the requirements of existing laws of the
Republic of the Philippines.

AND WE HEREBY CERTIFY:

I
That the name of the partnership shall be M&W Enterprises and shall and transact business under
said firm name.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

II
That the principal office of this partnership shall be at Rain’s Place, City of Biñan, Laguna,
Philippines, which office maybe changed from the time to time upon agreement of the partners.
III
That the name, surname and postal addresses of the partners these partnerships are as follows:
Juan Reyes Dela Cruz - 105 Blk. 19 Lot 23 Ph1, Mahogany St., Alpha Subdivision,
Brgy. Sto. Tomas, Angono, Rizal
09879999999
juan@yahoo.com

Marilou C. Urbina - Blk 21 Lot 23 Tindalo St., Mahogany Village, Brgy. Pulo,
Cabuyao, Laguna
09777777777
2mailadd1@gmail.com

Lamberto G. Mindanao Blk. 1 Lot 72 Daffodil St., Celina Royale Subd., Brgy. Bayanan,
Bacoor City, Cavite
09567891234
emailadd3@gmail.com

IV
That the capital of this partnership is Seven hundred Ninety Three Thousand, Seven Hundred
Twenty Five and Eight Cents (793,725.08), which has been contributed as follows: in the amount of
Two hundred Sixty Four Five Hundred Seventy Five and three cents (P 264,575.03) Philippine
Currency for each of the partners Marilou C. Urbina, Bebina P, Pakig, Lamberto G. Mindanao.
V
That the purpose or purposes of the business shall be prior to the commitment of the business in
providing unique and creative meals on wheels for different consumers within the city of Binan
Laguna.
VI
That Marilou C. Urbina will serve as the General Manager of the company with the right overall
supervision and the preparation and signing of contract and agreements. He shall have the power to
use the firm’s name and to bind the partnership in making such contract with the approval of at least
one partner, and otherwise performing such acts which are necessary in the management of the firm.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

VII
That the profit and losses shall be divided between the partners equally. Marilou C. Urbina, as the
general manager, shall receive in addition to their shares in the profit, a monthly salary of Thirteen
thousand pesos (13,000).

IN WITNESS WHEREOF, we have here unto set our hands, this day of
, at the City of Binan, Laguna, Philippines.

____________________ _________
MARILOU C. URBINA BEBINA P. PAKIG LAMBERTO G. MINDANAO

Signed in the presence of:

Witness Witness

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Table 7
Job Description and Requirements

Position Job Description Job Requirements

General manager  Responsible for the over-  Male/Female,
all operation of the  Must possess a
business. bachelor’s/college degree in
 Responsible for decision- any business related course.
making.  With at least 2 years
 Authorizes acquisition of experience in related field
major machineries, office  Computer literate.
and production supplies
and equipments.
 Executes the company’s
management policies,
plans, and programs

Accountant  Take charge of the  Must have at least

payroll distribution Bachelor’s Degree in
Accountancy.
 Must have excellent
communication
Driver/Maintenance  A person who will be in  Male
charge for the route  At least High school
operation daily to serve Graduate
the clients in different  Hard working
places in Binan  Must be knowledge in
 Someone who could be driving and with know how
flexible in work in vehicle trouble shooting
 Responsible for the  Must know places in Binan
proper maintenance of  With experience in driving
the vehicle all kinds of vehicle and have
professional driver’s license.
Cook  A person who will be in  Preferably finished at least
charge in cooking, two years in any related
someone who is course in Food Technology.
knowledgeable in food  Extensive knowledge in
handling. Filipino dishes will be an
advantage.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Crew  A person in charge in  Must be flexible.

daily operation serving
the clients that includes,
taking care of the sales
and maintaining the
cleanliness of the store.
 High School Graduate.
 Dynamic and high spirited.
 Willing to work on extended
hours.

Show the job descriptions and requirements of personnel needed in the business.

ORGANIZATIONAL CHART
An organizational chart is the most common visual depiction of how an organization is structured.
It outlines the roles, responsibilities and relationships between individuals within an organization. It
can be used to depict the structure of an organization as a whole, or broken down by department or
unit.

General Manager

Accounting Clerk

Crew Driver Cook

Fig. 5 Organizational Chart

PERSONNEL REQUIREMENT
A personnel requirement is the number of people you will employ and the timing. The company
must figure out how many people the business needs and when it needs them.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

Table 8
Personnel Requirement

Position Number of Personnel

General Manager 1

Accountant 1

Driver 1

Cook 1

Crew 2

TOTAL 6

Shows the list of personnel required in the business, their position and the total number of
personnel needed for the position.

JOB DESCRIPTION AND REQUIREMENTS

Job descriptions supply the practical information on positions such as responsibilities,
requirements and special attributes. It also provides the language necessary to defend hiring and
promotion.

GANTT CHART

ACTIVITIES JUNE JULY AUG. SEPT. OCT. NOV. DEC. JAN

1. Preparation of Business Plan.

2. Preparation of Permits and Legal

Requirements
3. Set-up of business site

4. Acquisition of Tools and

Equipments
5. Hiring and training of personnel

6. Start of normal operations

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

The table shows a timetable for the following activities: The first four month indicated in the
chart which is from June to September would be allocated for the preparation of the business plan.
Within the months of September and October, there comes the preparation of permits and legal
requirements. Setting up the business site would fall under the month of October and the acquisition
of tools and equipment would be on the same month extended up to the month of November. The
hiring and training of personnel would be on November and December. When all those activities are
already up, the business could start its normal operation by January of the following year.

ASSESSMENT OF RISK

 Higher starting capital

 Can accommodate limited number of customers.
 Higher fuel consumption
 Can only cater shifting loyal customers

IX. FINANCIAL PLAN

The financial aspect must be taken into consideration before accepting a project because it is one
of the most essential parts in conducting project feasibility. No matter how good one plan on the
marketing strategies if there are not enough funds to finance the business. It is cannot be implemented
and thus the business will be difficult to be a profitable one.

The financial aspect plays important role in between the feasibility study. It enables to analyze
the overcome performance of the company. It also determines the department of the business to grow
in progress in succeeding years. A careful analysis of the financial aspect of the business requires a
competent financial planner who is capable of defining financial objectives and formulate financial
strategies on how to achieve the goals.

FINANCIAL ASSUMPTIONS
1. Pre Operating Expenses will be expensed outright on the first of pre operation.
2. Sales are estimated to increase by 10% annually.
3. All purchases are paid on cash.
4. Due to the inflation, the cost of service supplies acquisition will increase by 10% annually.
5. Straight line method will be used in depreciating the production equipment and furniture and office
equipment. Salvage volume for equipment and furniture and fixtures are 10% and 9% respectively.

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 University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High

6. The rent will remain the same for the first five years of operations. The monthly rent, as per contract
with the owners of the establishment will be P 37, 207.00. with 1 month deposit and 2 months
advance.
7. Salaries and befits will increase by 5% annually.
8. SSS,. PHIC, and HDMF contributions are based on the brackets given by the SSS, PHIC, and HDMF
authorities, assuming no charges in the brackets will be made for 5 years.

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