Communication Strategy of a

Successful Multinational
Company

To determine that business success lying

with appropriate communication strategy
and it has to be flawless in term of
delivering company vision, mission and
goal to its staff and stakeholders vertically
and horizontally so that top to bottom all
are bearing same meaning. In absence of a
good communication strategy, goal can’t
be achieved.

Windows User
 Research Paper on
“Communication Strategy of a Successful Multinational Company”

Submitted to:

Dr. Deena P Forkan

Professor Course Title: Communication Skills for
English & Modern Languages, Manager.
North South University
Course Code: BUS 500, Section: 1

Submitted by:

Full Name NSU-ID Signature

1. Tanay Saha 1825135060

2. Mohiuddin Howlader 1522055690

3. Fahmida Ali 1825208060

4. S.M. Rifat Iftekher 1825360660

Executive MBA/MBA
North South University (NSU) Date of Submission: 08/09/2018

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Acknowledgement

At the very beginning we would like to express my deepest gratitude to almighty God for giving

me the strength and the composure to complete BUS 500 course and prepare this report within

the scheduled time. We are very pleased to accomplish this assigned task given by our course

instructor on the subject “Communication Strategy of a successful MNC”. In doing this research

on the given subject, we faced different problems such as shortage of time for visiting different

MNCs and as well as we have ended up collecting very few data. But we have been able to

overcome with this problem with direct and indirect assistance from many people who are working

in VFS Global which is a renowned MNC.

We are grateful to our instructor, Ms. Dr. Deena P Forkan, faculty of Department of English &

Modern Languages, North South University. She allowed us to encroach upon her precious time

freely right from the very beginning of this research work till the completion of our course. Her

guidance, encouragement and suggestions provided us necessary insight into the research

problem and paved the way for the meaningful ending the work in a short duration. We have no

hesitation to say that, without her constant support and valuable advices from time-to-time, we

would probably fail to complete the work in an appropriate manner.

Our special gratitude goes to Mr. Md Shehab Hossain, Head of HR of VFS Global for guiding us

with knowledge, time and resources that contributed in our research. We also acknowledge all

those references and websites from which we have taken all the necessary helps.

Finally we would like to thank other people who helped us a lot with sharing their valuable

information and time.

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Summary/ Abstract

Today, the foreign trade transactions get easier because of very strong communication system.

MNC are expanding its business across the global. To control and communicate these MNC set

forth a communication strategy that protects the ambiguities among the entities as result a company

shield its reputation and profit goal.

The Business sector of Bangladesh is getting competitive day by day. This competitive

environment gave the existing companies lots of challenges. For winning the competition, every

company offers huge range of products and services. The activities are operated not only inside

the country but also it has crossed the boundary. In the same time fraud forgery have decreased in

foreign trade transaction and both the exporter as well as importer get benefits as they are set forth

a communication strategy as an intermediary of their payments as well as processing of the

documents.

A company deals with clients with different instruments of foreign trade finance, like opening as

well as advising LC; issuing different certificates i.e. NOC, shipping certificate/guaranty, so on;

make as well as receiving the payments and documents on behalf of the client; they also facilitate

the foreign trade by providing the clients loans for pre-shipment as well as post-shipment whenever

they are in shortfall of fund. The bank mainly deals with both export as well as import business.

In all above transaction and define must needed, in absent of proper communication this might be

disrupted.

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Table of Content

Cover Page………………………………………………………………………………… I

Acknowledgement………………………………………………………………………..... II

Summary/ Abstract………………………………………………………………………… III

Introduction………………………………………………………………………………... 1

Background………………………………………………………………………………… 2

Research Area…………………………………………………………………………….... 3

Hypothesis…………………………………………………………………………………. 3

Methodology………………………………………………………………………………. 4

Primary Data Analysis…………………………………………………………………….. 5

Secondary Data Analysis………………………………………………………………….. 11

Limitation…………………………………………………………………………………. 13

Summary of Findings……………………………………………………………………... 14

Conclusion………………………………………………………………………………… 14

Reference………………………………………………………………………………….. 16

Appendix- 1 Proposal for the Research…………………………………………………… 18

Appendix- 2 Questionnaire………………………………………………………………... 20

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Introduction

At first we want to write our topic name again which is “Communication strategy of a successful

Multinational Company”. Communication is the process sharing ideas, information & messages

with others in a particular time and place. Recently it becomes a vital part of personal life and is

also important in corporate life. People today spend most of the time of their lives in different

types of organization. Communication Strategy is a business tool. It helps an organization align

their business goals with a marketing plan that focuses on reaching a set of predetermined results.

Surprisingly many organizations don’t have a business plan. Any organization can’t win without

scoring, and can’t score without goals. Goals are the focus that make an organization successful.

This project will be done because a well-organized internal communication is very important for

the employees to be able to delegate work as well as inform the others about their status in project

or task.

The purpose of this research is to be describe and explain aspects within an MNC that creates some

assistance and barriers to an effective internal communication strategy between the headquarters

and the foreign units. Another purpose is to present recommendations for how to reduce the

consequences of these barriers in order to enhance the effectiveness of the internal communication

within an MNC.

The overall benefits of our research is they will get a degree of understanding of the factors that

can act as barriers in effective internal communication in an MNC and the consequences of those

barriers.

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Background

For the growth of any multinational company the communication strategy it develop is the most

important aspect for its development. The communication strategy includes internal branding

through which the company communication its brand directions and goals to its employees. The

first means of corporate communication is the corporate report released by most of the

multinationals. Along with the report multinational also have started the reporting of major

developments products and corporate responsibility achievements and initiatives through their

various websites. The subsequent report of multinational have been based on this strategy in

which the report is available online and can be printed on demand.

Experts on the field have claimed that “The reporting communication is also based on the

communication strategy of multinationals. The manager’s at all global locations report to the

product manager at the global headquarter. Multinationals maintains a very strict and

comprehensive labor policy which is adhered to at all their factories and stores.” (Alvesson and

Karreman, 2000)

Multinationals also come out with a new shelter periodically which mansions the achievements

of the companies in terms of sales, innovation, community building or accolades received. Ansoff

and portner (2001) have claimed that “The new shelter also contains important announcement

about the decisions taken by the management of the companies.”

McDougall and Oviatt (2000) have claimed that “The multinationals are also be active in social

media circles where employees are encouraged to participate.” The employees communicate with

the media, corporate and public at large through social media platform. It helps to give a proper

and balanced communication to the mainstream media in general.

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Research Area

What are the most important factors, policies, and guidelines for effective internal and

external communication?

VFS Global understands the significance of communicating effectively. It has a wide range of

audiences worldwide to increase public awareness and understanding of subjects related to service

offerings. To successfully accomplish this objective, a genuine and deep-rooted communications

culture across VFS Global around the globe becomes established.

What is the standard procedure for communication in an MNC?

To show commitment to communication by creating the correct work culture – this entails an

effective communication by everyone including employees and managers alike. Managers may

not consider the role of communication as important as their core function due to work pressure;

however investment in good communication will help alleviate these pressures. Ensure that

information, including that of personal to the staff, is in place on time and kept up to date.

Hypothesis

In a business, communication has to be flawless in term of delivering company vision, mission

and goal to its staff and stakeholders vertically and horizontally so that top to bottom all are

bearing same meaning. In absence of a good communication strategy, goal can’t be achieved.

Hence, we believe business success lying with appropriate strategy of communication for the

company also 80% of the multinational company in Bangladesh are following their strategy that’s

why they are so successful.

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Methodology

The data for this research have been collected from both primary and secondary source.

Secondary Data: In the first stage of this research process various forms of secondary data

were studied. We have collected various form of internal company material (secondary data)

so that we can acquire deeper knowledge of case companies. Apart from the company material

we also review literature regarding internal communication the reason of this kind of study to

obtain a border knowledge and understanding of the internal communication strategy which

is a new concept for us. In case of collecting secondary data, we are going use observational

study to monitor their information and conduct analysis of one multinational companies.

Primary Data: The report has used communication method to obtain primary data from 30

different employees with the help of survey using structured questionnaire. A statistical study

has used to collect information from the sample of 30 employees. We have chosen one

multinational company for conducting our research. The names of the multinational

companies is VFS Global Group. A total of 30 employees from VFS Global have been

randomly chosen from all the existing multinational companies in Bangladesh and responses

have been collected from them with the help of direct and online survey. The respondents in

this research will all be coming from one single location- Dhaka City. We chose Dhaka city

because it fits the time frame and resource with us. The questionnaire has been prepared

including information about the communication strategy of multinational companies. It also

has questions related to employee’s daily communication method, employee’s perception and

knowledge gathering system etc. We will use the excel table, different types of graph to

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calculate data and determining the hypothesis. Also including the correlation to understand

how each question responds to one another.

Primary Data Analysis

Answer Options
Number of
Question
A B C D E

1 10% 33% 0% 40% 17%

2 47% 30% 23% 0 -
3 17% 40% 33% 10% -
4 13% 30% 17% 40% -
5 27% 13% 33% 27% -
6 13% 13% 50% 23% -
7
60% 40% - - -
8 53% 47% - - -
9
37% 27% 27% 10% -
10 37% 63% - - -
11 7% 20% 7% 67% -
12 13% 27% 60% - -
13 17% 30% 27% 27% -

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 Question-1: What kind of communication media do you use in your company for
communicating company news?
¶

QUESTION-1
50% 40%
40% 33%
30% 17%
20% 10%
10% 0%
0%

Question 1 was made to indicate which communication media they use in their company for

communicating companies good or bad news. This graph listed all communication method at the

office at this moment. According to their responses and this graph we can see they mostly use

electronic media like email and printed media such as printed hard copy to share all kind of

companies’ news mostly any kind of announcement like employees promotion etc.

Question -2: What is the system that your company follow for increasing employee’s

perception or knowledge?

QUESTION-2
Team Meeting
Training
Taking Monthly Exam on Different Types of Topic
47%

30%

23%

Question 2 was made to indicate how company gather employees’ perception or increase their

knowledge on different issues. The main objective of this question was to know is the company

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give opportunity to their employee to learn different new issues so that they can communicate

easily of those issues. 47% out of 30 employees have answered team meeting, 30% of the

respondent answered training and only 23% employee answered monthly exam.

Question-4: Which communicating methods you need on a daily basis to do your job?

Question-4
40%
30%

17%
13%

EMAIL COMPANIES COMPANY MEMOS

WEBPAGE PUBLICATIONS

Question 4 was made to indicate which channels helps to do their daily job. This graph listed all

communication method at the office at this moment. It was meant to find out which one help to

communicate with their coworkers to do their daily work responsibility. According to their

responses and this graph we can say that email and memos are considered to be the most effective

ways of to do work responsibility properly.

Question-5: Please list the number of defined occurrences such as meetings that you have
experienced for each of the following areas in the last month?

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 Question-5
Benefits

27% 27%
Company Vision
& Mission
13%
33% Training

Question 5 was made to indicate how many times management communicate with their employee

about employees’ benefits, companies’ vison & mission and companies diversity strategy. The

main objective of this question was to identify the company’s communication period which is most

important for a multinational company to be successful in the industry. 33% out of 30 employees

have answered training, 27% of the respondent answered diversity and only 13% employee

answered company’s vision & mission.

Question-6: Which communication method helps you to do your job effectively?

Question-6
40%

20%

0%
1

Face to Face Communication Electronic Communication

Written Communication Telephone Calls

Question 6 was made to measure their work strategy. The main objective of this question was to

indicate their work related communication method or channel. 25% out of 30 employees have

answered electronic communication, more than 35% of the respondent answered written

communication and only 13% employee answered face to face communication. As it is a technology

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and outsourcing service providing company most of the time they have to use written document or email

to communicate with their clients.

Question-8: How the strategic changes affect the organizational structure?

Question-8

47%
1
53%

42% 44% 46% 48% 50% 52% 54%

Negatively Positively

This question was made to know how strategic changes affect the organization structure. 53% out

of 30 employees have answered positively, whereas, 47% out of 30 employees answered

negatively.

Organizations are vulnerable to change. They need to develop strategies to compete both in

domestic and global market. If organizations have to sustain in long run they have to continuously

make changes in their strategies. Competitive market pressurizes organizations to make rapid

changes in their strategies. But continuous updations in strategies affect organization’s culture,

structure, productivity and outcomes. A change in strategy brings about tremendous changes in

organization’s structure. An organization’s structure is a means to help management achieve its

objectives. Because objectives are derived from the organization’s overall strategy, it is only

logical that strategy and structure should be closely linked. Accordingly, organization structure

should follow strategy. And if management makes a significant change in its organization’s

strategy, then it will need to modify structure to accommodate and support that change.

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 Question-9: Which one is affect your internal communication in the company?

Question-9
37%
27% 27%

10%

This question was made to know what affects te internal communication in the company. 6%

employees answered none, 25% answered language diversity, 25% answered geographical

distance, and 35% employees answered cultural diversity.

Diversity and communication in the workplace is one of the most important factors in the

successful operation of any organization. . Many times people fail to realize the full purpose of

when it pertains to employment and cultural diversity.

From the marketing of the product or service that the organization provides, to the employees

within the organization, consideration must be made for the varying demographics that will be in

contact with the organization Organizations have to keep abreast of the sensitive nature that

diversity entails to avoid possible backlash from not only the people that they serve, but also the

employees within the organization. Understanding that cultural differences exist and the way that

they impact the workforce, how diversity affects the operational policies of organizations and the

differences in communication styles is the first step to embracing the diversity of our land.

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Secondary Data Analysis

Communication Policy and Guideline:

VFS Global understands the significance of communicating effectively. It has a wide range of

audiences worldwide to increase public awareness and understanding of subjects related to service

offerings. To successfully accomplish this objective, a genuine and deep-rooted communications

culture across VFS Global around the globe becomes established.

Objective of Communication Document:

To share VFS Global policies and guidelines for internal and external communication.
To share VFS Global policies and guidelines for communication during crisis
management.

Purpose for Communication:

VFS Global works towards developing and implementing a holistic communication channel. This

document aims to improve the focus and effectiveness of our external and internal communication,

and communication during a crisis. It also introduces a complete communication plan, integrating

top-down and bottom-up communications. This policy is applicable to all employees of VFS

Global, including employees of its subsidiaries and group companies. It is also applicable to

employees of partner companies while representing VFS Global.

Responsibilities of Corporate Communication Department:

VFS Global is committed to provide timely and accurate information to the public, applicants,

clients and stakeholders, consistent with legal and regulatory requirements. When releasing printed

information, the Corporate Communications department will ensure the application of consistent

disclosure practices and effective communications with VFS Global employees, customers, the

industry, trade media and other partners and associates with an interest in the organization.

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Two-Way Communication: Every individual has a responsibility to obtain, share and exchange

information to support decision making; if there is any doubt one must always ask an appropriate

team member or seek the information from the appropriate channel (intranet, etc.). It is equally

important to share the information one has for the benefit of others.

Need to Listen and Give Constructive Feedback: Both managers and the team members

must listen to each other.

One Organization with No Barriers: Together we are greater than the sum of our parts, and

can all benefit from a great network. We endeavor to learn from the different geographies and

cultures and make our team as accessible as possible.

Knowing Audience: Messages should have clarity so it is important for us to define and

understand our audience. Messages are relevant if the audience is clear about what it means for

them in the language that they understand.

Communication is about Co-Operation: Working together wherever possible to share

information making communication more effective. All a part of one organization that supports a

well-planned process that delivers services. VFS Global has external customers but it also has

internal ones. Every individual should expect to treat and be treated by all colleagues with respect

regardless of where they work and what job they do. Colleagues in all sections and work areas

need timely, relevant and useful information in order to effectively deliver. Everyone should share

the responsibility for achieving this.

Language and Tone: Successful two-way communication relies on language people understand

while maintaining professional culture and values.

Feedback: We move away from old hierarchical structures with a command and control

approach. We move to an environment where feedback is given regularly and constructively by

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managers to staff about their work, by staff to managers, and among colleagues working together

on projects.

Knowing who to Contact: Being part of one organization, every staff member must expect to

work together on certain issues regardless of the section they work in. Therefore, it is vital for

everyone to know who does what and how they can contact each other whether by phone, email

or in person.

Limitations

Although this research was carefully prepared, we are still aware of its limitations and

shortcomings. Some limitations that we have faced are given below:

1) First of all, the research was conducted in the 8 classes which have lasted for eight weeks.

Eight weeks is not enough for us to observe all thinks related to this research. It would be

better if it was done in a longer time.

2) The population of the experimental group is small only thirty employees might not

represent the majority of the employees of the multinational companies.

3) Because of less time and business, we had to do online survey of Ten employees which

might affect the accuracy of the findings.

4) As we know multinational companies are very much restricted to provide their internal

information to outsiders that’s why we were unable to arrange or collect more

information from them.

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Summary of Findings

It was imperative that the processes are worked whatever guidelines were giving to be followed

and ensured. Organization responds and communicates appropriately with a suitable spokesperson

and in a timely manner.

Without losing the flair of a “media personality”, it is important that each contact with the media

is used to communicate clear messages about company brand in the most newsworthy manner. I

feel their communication strategy and crises management team so strong. This judgment is made

on the reactions of the personnel when they responded to questionnaire with such different

percentage. They quickly identified the problems and brought solution and implemented very

effectively within short time otherwise this could lead to serious cost to in case of reputation and

faith to client as well as interest of stakeholder.

After all the analysis that have been conducted and shown above, it can be said the hypothesis is

a good fit. The calculated results show that there are a relationships between communication

strategy and organizational success. Finally we can say that our hypothesis has been proved.

Conclusion

This study is focused on the critical evaluation on the current communication situation in VFS

GLOBAL. The research also aimed to identify the internal communication channels used in the

office as well as the preferred internal communication channels. Primary and secondary resources

were used in the study. For the primary data, the author chose to conduct quantitative research

survey questionnaire. it provide understanding to employees how to use communication channels,

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which information has to be communicated directly to management and which information has to

be communicated to other divisions before presenting it to the managerial level.

Effective communication takes into consideration the views of both the internal and external

stakeholders. Research suggests employee participation is a key factor in contributing to high

performance project teams. However, a communication strategy will only show results when it is

a meaningful two-way process. Employees, either as individuals or as a team, must be given the

opportunity to provide their feedback and for the feedback to be visibly seen to be applied in the

organization’s decision-making process.

The purpose of the research was to study what is the current internal communication situation at

VFS GLOBAL and how employees perceive it, which communication channels are used and

preferred by employees and to come up with relevant recommendations for the improvement of

internal communication. The research has answered these questions thus; the goal of the study has

been reached.

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References

Argenti, P. A. (2007). Corporate Communication (4th Ed.). Singapore, ISBN 007-12541.

Blundel, R. (2004). Effective organizational communication: Perspectives, principles and

practices (2nd Ed.) Ashford Colour Press Ltd, Gosport. ISBN 0-273-68569-4.

Bratton, J., Gold J. (1994). Human Resource Management – Theory and practice. The

Macmillan Press Ltd. London. ISBN 0-333-58877-0.

Daniels, T.D., Spiker, B.K. and Papa, M.J. (1997). Perspectives on Organizational

Communication. (4th Ed.) .USA: McGraw Hill. ISBN 0-697-28896-01.

Dolphin, R.R. (2005, September). Internal Communications: Today’s Strategic Imperative.

Journal of Marketing Communications. Vol.11, No.3, 171-190.

Gray, R and Robertson, L. (2005, August). Effective internal communication starts at the top.

Communication World. P.26-28.

Gray-Grant, D. (2006, December). Asking the right questions and then some. A no fail guide to

conducting better interviews and questionnaires no matter what the topic. Communication World.

P. 34-36.

Hartley P., Bruckmann, G. (2002). Business communication. Routledge, London. ISBN 0-415-

19550-0.

Kalla, H. (2006). Integrated internal communications in the multinational corporation. Helsinki

School of Economics. ISBN-10: 952-488-063-6.

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LeBaron, M. (2003, July). Cross-Cultural Communication. Retrieved from:

http://www.beyondintractability.org/essay/cross-cultural_communication/

Lee Thomas J. 2004. The twelve Dimensions of Strategic Internal Communication. Retrieved

from: http://www.mapnp.org/library/mrktng/org_cmm.htm.

McQuail, D. and Windahl, S. (1993). Communication Models for the Study of Mass

Communication.(2nd Ed.). London: Longman.

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Appendix- 1 Proposal for the Research

To: Dr. Deena P Forkan Date: June 7, 2018

From: Tanay Saha – 1825135060 Re: Proposal to do a research
paper on Communication
Mohiuddin Howlader- 1522055690
Strategy of a successful MNC
Fahmida Ali- 1825208060
S.M. Rifat Iftekher- 1825360660

Introduction:
At first we want to write our topic name again which is “Communication strategy of a successful
Multinational Company”. Communication is the process sharing ideas, information & messages
with others in a particular time and place. Recently it becomes a vital part of personal life and is
also important in corporate life. People today spend most of the time of their lives in different
types of organization. This project will be done because a well-organized internal communication
is very important for the employees to be able to delegate work as well as inform the others about
their status in project or task.

The purpose of this research is to be describe and explain aspects within an MNC that creates
barriers to an effective internal communication strategy between the headquarters and the foreign
units. Another purpose is to present recommendations for how to reduce the consequences of these
barriers in order to enhance the effectiveness of the internal communication within an MNC.

The overall benefits of our research is they will get a degree of understanding of the factors that
can act as barriers in effective internal communication in an MNC and the consequences of those
barriers.

Areas to investigate or to be studied:

1) What are the most important factors, policies, and guidelines for effective internal and external
communication?
2) What is the standard procedure for communication in an MNC?
3) What barriers to an effective communication exists in an MNC and what are their consequences?
4) How internal communication within an MNC could be improved based on the research?

Hypothesis:
In a business, communication has to be flawless in term of delivering company vision, mission
and goal to its staff and stakeholders vertically and horizontally so that top to bottom all are bearing
same meaning. In absence of a good communication strategy, goal can’t be achieved. Hence, we

18 | P a g e
believe business success lying with appropriate strategy of communication for the company also
80% of the multinational company in Bangladesh are following their strategy that’s why they are
so successful.
Methodology:
The data for this research will be collect from both primary and secondary source. In the
first stage of this research we will collect various form of internal company material
(secondary data) so that we can acquire deeper knowledge of VFS global. Apart from the
company material we will also review literature regarding internal communication the reason
of this kind of study to obtain a border knowledge and understanding of the internal
communication strategy which is a new concept for us. The report will use communication
method to obtain primary data from 20 different employees with the help of survey using
structured questionnaire. A statistical study will use to collect information from the sample of
20 employees. A total of 20 employees will randomly choose from all the existing employees
in “VFS. Global”. We will use the application SPSS to calculate data and determining the
hypothesis. We will also use the descriptive function in the software to calculate the minimum,
average and maximum range of the data. Also including the correlation to understand how
each variable responds to one another, and finally the regression equation to determine the
probability and match it with the level of significant to finally State our hypothesis.

Timetable:
Activity Scheduled for
Proposal submission on 7 June
Complete fieldwork by 22 July
Complete analysis by 9 August
Complete draft submission on 20 August
Complete final report by 30 August

Request for Approval:

We hereby request your approval for our research proposal. If you wish us to modify or
improve our proposal, we will submit it after incorporating the necessary changes. We would
also be grateful for your advice and help in conducting our research and completing the
project.

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Appendix- 2 Questionnaire

Topic- Communication Strategy of a successful MNC.

Target Group- All Employees of Local MNC.
Instruction- It is assured that the data provided by you shall be used only for this particular
research. Please fill in the following questionnaire on the basis of the facts of your company. All
questions carry weightage so please answer all questions. At first please make colorful for selection
of your gender and your last education level and in case of age please write down your current age.
The questionnaire contains different type of questions like some questions are of Yes/No and MCQ
category, where only one option can be selected. Please make bold for selection of option.

Demographic Information-
Gender: Male Female
Age:
Education: SSC HSC Graduation Post -Graduation

1) What kind of communication media do you use in your company for communicating
company news?

A) Communication Events
B) Printed Media
C) Audio Visual Media
D) Electronic Media
E) Social Networks

2) What is the system that your company follow for gathering employee’s perception
or knowledge?

A) Team Meeting
B) Training
C) Taking Monthly Exam on Different Types of Topic

3) How does your company increase employees’ awareness for volunteering or

sponsorship in the neighborhood?

A) Offer Financial Support.

B) Reducing Work Time for Employee Participation in Local Causes.
C) Offering Rewards or Recognition Awards.

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 D) Publicize the Employees Volunteer Involvement in Internal or External
Publications.

4) Which communicating methods you need on a daily basis to do your job?

A) Email
B) The Company Internet
C) Company Publications
D) Memos
5) Please list the number of defined occurrences such as meetings, memos that you have
experienced for each of the following areas in the last month?

A) Benefits
B) Company Vision & Mission
C) Training
D) Diversity

6) Which communication method helps you to do your job effectively?

A) Face to Face Communication

B) Electronic Communication
C) Written Communication
D) Telephone Calls

7) How international business strategy and organizational structure affect the

company communication strategy?

A) Continuous Updations in Strategies

B) Employee Attitude Towards Strategic Changes

8) How the strategic changes affect the organizational structure?

A) Positively
B) Negatively

9) Which one is affect your internal communication in the company?

A) Cultural Diversity
B) Geographical Distance
C) Language Diversity
D) None

10) What is the exchange of information between a sender and a receiver?

A) Technology
B) Communication Strategy

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 11) What category of communication strategy does email fall into?

A) Verbal
B) Non Verbal
C) Visual
D) No Answer is Correct

12) What are the major types of communication strategies?

A) Direct, Indirect and Visual

B) E-mail, Verbal and Phone
C) Verbal, Nonverbal

13) What is the evident when multinational advertising, marketing, and

communication conglomerates?

A) Multinational Communication
B) Branding Communication
C) Economic Convergence
D) Cultural Convergence

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