Summary on Case:

Lj Hooker’s reach to china

Submitted To
Dr. Arifur Rahman
Associate Professor

Submitted By
Group-2
Name ID
Md. Abdullah-Al-Mahedi 417 37 008
Ifrat Jami Islam 417 37 002
Iffat Ara 416 34 070
Monika Rani Nath 417 36 037
Ashiq Mahmud 417 37 059

Date: 22.05.2018
 LJ Hooker is a real estate company from Australia, which started its operation in 1928,
and since its origin it has been one of the famous brand in its category. LJ Hooker had 700
offices mostly in Australian and New Zealand. It wanted to expand its operation and serve
both domestic and international customers. They have started their operation in many
countries but the Chinese establishment stands out from the rest. Since the founder, Leslie
Joseph Hooker, is half Chinese himself. There were estimations of huge volume of Chinese
buyers overtaking the Australian lands. To draw in these Chinese purchasers LJ Hookers
made key alliances with different organizations, one of which was Juwai.com, an effective
Chinese worldwide property site with around 1.5 million visitors monthly. This deal was very
important for LJ Hookers. Australian property and land is very attractive to Chinese buyers as
they find whatever they need in those lands. Australia has a gigantic unforeseen of Chinese
guests in their country and it was discovered that Australia was the second most looked
nation for property buy for Chinese purchasers after USA. The Chinese government imposing
tax did help the cause for Australians. Chinese people like to invest in housing properties and
as there is instability in their stock market, the demand for property is increasing, as they
want to invest in properties rather than stock market, as it was a safe option. The lifestyle of
Chinese has changed and also middle class consumer of China started to invest for lands
outside their boundaries. Moreover a substantial number of Chinese students are looking for
advanced education in Australia, which drove them to consider purchasing a property there.
LJ Hookers also effectively positioned themselves as preferred network for Chinese buyers
and it was centered on dual strategy that meets the buyer’s needs. One of which is if they
buyers want to visit the place physically that was possible, and also if they decided to see that
from China. LJ Hookers thought about the inflexibility of Chinese purchasers and their want
to intensive looks before they make the last call about buying. As only a small percentage of
Mainland Chinese can speak English, so with the help of Juwai.com, LJ Hookers recruited
Jessie Zhong, who could speak English and other Chinese dialects. This was done to assist
and cater the needs of people from different parts of China. LJ Hookers also recruited 200
officers who could do the same. LJ Hookers also made sure the potential buyers get good
service from them.