TV-BROADCASTING

IN AUSTRIA

A HYBRID FUTURE
Michael Wagenhofer
CEO, Austrian Broadcasting Services
ORS is the sole nationwide broadcasting infrastructure
provider owning and operating assets for DTT in Austria
Spin-off from ORF in 2005 Overview of ORS
as independent broadcasting and radio
infrastructure provider for public and private
customers

Provides Austrian viewers with ever

increasing quality and quantity of
media contents

Manages and realizes nationwide terrestrial

broadcasting
technology transitions
 ORS is the terrestrial service provider for various media
companies in the public and private broadcasting sector
A historic snapshot
ORS customers

1958 2005 2013 2019

Terrestrial TV
evolution
Analog Go Digital Off to the
era digital upgrade Future

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DVB-T2 -> simpliTV

4
All ORS viewers are managed through its simpliTV brand

DTT platform value chain

Content production Content aggregation Content transmission Customer service

Access to FTA platform customers

DTT customer

FTA Customer registration data

creates information advantage
platform

Customer satisfaction with ORF and

Pay-DTT Pay-DTT subscriber data TV channels depends on simpliTV
service quality

5
Terrestrial Broadcasting has to overcome three main
challenges to to stay a significant

1
Platform
2
Spectrum
3
Technology
competitiveness 600 MHz future-proof
Will the DTT Will broadcasting have Which technology can
platform exist preferential access to 600 ensure relevance of
beyond 2030? MHz spectrum beyond DTT beyond 2030?
2030?
Stabilize the traditional DTT
platform viewership Lobby for technology neutrality Timing of pilots and
Improve DTT value of existing spectrum trials
proposition Address additional business
Lobby to keep 600 MHz
Build a new customer base in within broadcasting and opportunities
internet-based consumption not for MNOs

6
 Challenge #1
Decreasing market share of traditional platforms while
internet-based consumption is constantly increasing
Internet-based consumption increases steadily

% 30%
DVDs2%
Livestream TV2% 4%
On Demand TV 3% 6% 14-29
14+
Aufgenommenes TV5%
Video Video
consumption 8% consumption

2018 4% 2018

77% 48%
Linear TV

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Quelle: RTR / AGTT Bewegtbildstudie 2018, CAWI, n=4.000,
Challenge #2:
EU Spectrum policy

?
World Radio till 30.06.2020
Conference 2023

26.11.2018 The future of TV-broadcasting in Austria 8

 700 MHz clearance in Austria
 Change of 32 large and medium transmitters
 145.000 TV-customers will be affected

Tirol-West Vienna, Lower Austria,

Salzburg, Styria-North Burgenland
MUXe E/F
MUXe B/D/E/F MUXe A*/D/E/F
TV-customers 212
TV-customers 9.450 TV-customers 109.650

Tirol-East, Vorarlberg
Styria, Carinthia
MUXe C/E/F
MUXe B/D/E/F
TV-customers 3.275
TV-customers 22.550

April June October 2019 April

October 2018
2019 2019 2020

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Challenge #3:
Convergence of broacasting and mobile networks
Main Limitations:
• Inefficient for large amount of users and high data
amounts
Analogue 1G • Scaling issues/ simultaneous usage
2G
3G
4G

5G (with eMBMS)

DVB-T2
DVB-S2,
DVB-S, DVB-C DVB-C2, (& Docsis)
DVB-T, DVB-H, Main Limitations:
Analogue TV • One-way broadcast, no bi-directionality
• Exclusive use of spectrum
• Competes with mobile for spectrum
• Falling share of linear TV viewing

26.11.2018 The future of TV-broadcasting in Austria 10

 Vision:
the content searches for
the appropriate
infrastructure depending
on the context

5G
broadcast

http://www.mediavilm.at/5G_Broadcast_EN.mp4 11
Vision: hybrid Content One-Stop-Shop

Linear Content User Experience Non-linear Content

7 Tage
Start-Stopp Record Restart
Replay

Voice Play Modern

Search Store Apps User Interface

DVB-T2/5G-B OTT

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