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The document outlines a rubric for evaluating group assignment reports on strategic management. It evaluates company situation, strategic posture, environmental analysis, internal analysis, strategic direction and action plans, and conclusion. Each aspect is scored on a scale from poor to excellent, with excellent receiving the highest score of 1.00. The total possible score is 100. Key details evaluated include a company profile, description of strategic issues, strategic history, mission and strategy, Porter's Five Forces analysis, VRIO analysis, strategic strengths, weaknesses, opportunities and threats, and conclusions that summarize the discussion and draw clear conclusions.
The document outlines a rubric for evaluating group assignment reports on strategic management. It evaluates company situation, strategic posture, environmental analysis, internal analysis, strategic direction and action plans, and conclusion. Each aspect is scored on a scale from poor to excellent, with excellent receiving the highest score of 1.00. The total possible score is 100. Key details evaluated include a company profile, description of strategic issues, strategic history, mission and strategy, Porter's Five Forces analysis, VRIO analysis, strategic strengths, weaknesses, opportunities and threats, and conclusions that summarize the discussion and draw clear conclusions.
The document outlines a rubric for evaluating group assignment reports on strategic management. It evaluates company situation, strategic posture, environmental analysis, internal analysis, strategic direction and action plans, and conclusion. Each aspect is scored on a scale from poor to excellent, with excellent receiving the highest score of 1.00. The total possible score is 100. Key details evaluated include a company profile, description of strategic issues, strategic history, mission and strategy, Porter's Five Forces analysis, VRIO analysis, strategic strengths, weaknesses, opportunities and threats, and conclusions that summarize the discussion and draw clear conclusions.
Aspects Poor Fair Good Excellent Weight Group 0.25 0.50 0.75 1.00 Score
Company Situation Profile is not Profile is Profile is Profile is 15 x --
Introduction and brief company apparent vague. clear specific overview Description of business or corporate strategic issue(s) or problem(s)
Strategic Posture Unable to Details are Some Supporting 15 x --
Strategic history of the find specific somewhat details don’t details are company details sketchy. support specific Company mission or strategic vision Current business-level strategy
Environmental Analysis Unable to Details are Some Supporting 15 x --
Porter’s Five-Force analysis of find specific somewhat details don’t details are the industry details sketchy. support specific
Internal Analysis Unable to Details are Some Supporting 15 x --
Value, Rareness, Imitability, find specific somewhat details don’t details are and Organization (VRIO) details sketchy. support specific Analysis Organizational structure and culture analysis
Strategic Direction and Action Plans: Suggestion Suggestion Suggestion Suggestion 20 x --
List and briefly explain the is not is vague. is clearly is clearly company’s strengths, apparent. stated with stated, has weaknesses, opportunities and a focus. a sharp, threats distinct Identify and explain the key focus and strategic issues with reference enhances to the SWOT analysis the impact of the report
Conclusion Concluding Concluding Concluding Concluding 20 x --
What can the company do to paragraph is paragraph is paragraph paragraph gain sustainable competitive not apparent only remotely follows and summarizes advantage related summarizes and draws the report a clear, discussion effective and draws conclusion a and conclusion enhances the impact of the report.
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