Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Of
External Internal
Duration of Examination (Theory) :
3 hrs. 1 ½ hr
1. The question paper shall consist of eight questions. Out of which first question shall be of short answer type (not
exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing all units of the
syllabus and students shall have to answer any five (weight age 4 marks each).
2. Out of the rest seven questions, students shall be required to attempt any five questions. There will be minimum
one and maximum two questions from each unit of the syllabus. The weight age of Question No. 2 to 8 shall be
10 marks each.
Semester I
Semester II
Sl. Course Subject Periods Credits Evaluation Scheme
no. Code
L T P Internal External Total
1. BFA 201 History of Art II 3 - - 3 30 70 100
2. BFA 202 Foundation English II 3 - - 3 30 70 100
3. BFA 203 Basics of Computer 2 - 2 3 30 70 100
Fundamental
4. BFA 251 Drawing II - - 6 3 50 50 100
5 BFA 252 2D Art & Design (Applied Art) - - 6 3 50 50 100
II
6. BFA 253 Color Composition II - - 6 3 50 50 100
7. BFA 254 3D Art & Modeling II - - 6 3 50 50 100
8. BFA 255 Print Making II - - 6 3 50 50 100
Total 8 - 32 24 340 460 800
Painting
3 BFA 304 Methods and Materials For Painting I 3 - - 3 30 70 100
4 BFA 352 Drawing For Painting I - - 6 3 50 50 100
5 BFA 354 Poster design I - - 6 3 50 50 100
6 BFA 355 Composition For Painting I - - 6 3 50 50 100
7 BFA 358 Portrait head study/ Outdoor I - - 6 3 50 50 100
8 BFA 361 Mural Design and Print Making I - - 6 3 50 50 100
Sculpture
3 BFA 305 Methods and Materials For Sculpture I 3 - - 3 30 70 100
4 BFA 353 Drawing For Sculpture I - - 6 3 50 50 100
5 BFA 354 Poster design I - - 6 3 50 50 100
6 BFA 356 Composition For Sculpture I - - 6 3 50 50 100
7 BFA 359 Study from Life I - - 6 3 50 50 100
8 BFA 362 Wood carving/stone carving / simple - - 6 3 50 50 100
metal casting/Ceramics I
Total 9 - 30 24 340 460 800
Applied Art
3 BFA 403 Advertising Theory II 3 - - 3 30 70 100
4 BFA 451 Press Layout II - - 6 3 50 50 100
5 BFA 454 Poster design II - - 6 3 50 50 100
6 BFA 455 Composition For Painting / Outdoor - - 6 3 50 50 100
II
7 BFA 457 Drawing & Illustration II - - 6 3 50 50 100
8 BFA 460 Photography & Reproduction - - 6 3 50 50 100
Techniques II
Painting
3. BFA 405 Methods and Materials For 3 - - 3 30 70 100
Sculpture II
4. BFA 452 Drawing For Painting II - - 6 3 50 50 100
5 BFA 454 Poster design II - - 6 3 50 50 100
6 BFA 455 Composition For Painting / Outdoor - - 6 3 50 50 100
II
7 BFA 458 Portrait head study/ Outdoor II - - 6 3 50 50 100
8 BFA 461 Mural Design and Print Making II - - 6 3 50 50 100
Sculpture
3. BFA 405 Methods and Materials For 3 - - 3 30 70 100
Sculpture II
4. BFA 453 Drawing For Sculpture II - - 6 3 50 50 100
Applied Art
3 BFA 503 Advertising theory III 3 - - 3 30 70 100
4 BFA 551 Press layout III - - 6 3 50 50 100
5 BFA 554 Poster Design III - - 6 3 50 50 100
6 BFA 557 Drawing & Illustration III - - 6 3 50 50 100
7 BFA 560 Photography & Reproduction
- - 6 3 50 50 100
Techniques III
8 BFA 568 Computer Graphics I - - 6 3 50 50 100
Painting
3 BFA 504 Methods and materials For 3 - - 3 30 70 100
Painting III
4 BFA 552 Drawing For Painting III - - 6 3 50 50 100
5 BFA 554 Poster Design III - - 6 3 50 50 100
6 BFA 555 Life Study/Portrait I - - 6 3 50 50 100
7 BFA 558 Thematic Composition I - - 6 3 50 50 100
8 BFA 561 Mural Design and Print Making III - - 6 3 50 50 100
Sculpture
3 BFA 505 Methods and Materials For
3 - - 3 30 70 100
Sculpture II
4 BFA 553 Drawing For Sculpture III - - 6 3 50 50 100
5 BFA 554 Poster Design III - - 6 3 50 50 100
6 BFA 556 Study from Life III - - 6 3 50 50 100
7 BFA 559 Composition III - - 6 3 50 50 100
8 BFA 562 Simple metal casting/Ceramics/
- - 6 3 50 50 100
Stone Carving III
Total 9 - 30 24 340 460 800
Applied Art
3 BFA 603 Advertising theory IV 3 - - 3 30 70 100
4 BFA 651 Press layout IV - - 6 3 50 50 100
5 BFA 654 Poster Design IV - - 6 3 50 50 100
6 BFA 657 Drawing & Illustration IV - - 6 3 50 50 100
7 BFA 660 Photography & Reproduction - - 6 3 50 50 100
Techniques IV
8 BFA 668 Computer Graphics II - - 6 3 50 50 100
Painting
3 BFA 604 Methods and materials For Painting IV - - 6 3 50 50 100
4 BFA 652 Drawing For Painting IV - - 6 3 50 50 100
5 BFA 654 Poster Design IV - - 6 3 50 50 100
6 BFA 655 Life Study/Portrait II - - 6 3 50 50 100
7 BFA 658 Thematic Composition II - - 6 3 50 50 100
8 BFA 661 Mural Design/Print Making IV - - 6 3 50 50 100
Sculpture
3 BFA 605 Methods and materials For 3 - - 3 30 70 100
Sculpture IV
4 BFA 653 Drawing For Sculpture IV - - 6 3 50 50 100
5 BFA 654 Poster Design IV - - 6 3 50 50 100
6 BFA 656 Study from Life IV - - 6 3 50 50 100
7 BFA 659 Composition IV - - 6 3 50 50 100
8 BFA 662 Simple metal casting/ Ceramics/ - - 6 3 50 50 100
Stone Carving IV
Total 9 - 30 24 340 460 800
Applied Art
3 BFA 703 Advertising Theory V 3 - - 3 30 70 100
4 BFA 751 Poster Design V - - 6 3 50 50 100
5 BFA 754 Drawing & Illustration V - - 6 3 50 50 100
6 BFA 757 Add Campaign Project I - - 6 3 50 50 100
7 BFA 760 Press Layout V - - 6 3 50 50 100
8 BFA 768 Computer Graphics III - - 6 3 50 50 100
Painting
3 BFA 704 Methods and materials For Painting V 3 - - 3 30 70 100
4 BFA 751 Poster Design V - - 6 3 50 50 100
5 BFA 752 Drawing For Painting V - - 6 3 50 50 100
6 BFA 755 Life Study I - - 6 3 50 50 100
7 BFA 758 Creative Composition I - - 6 3 50 50 100
8 BFA 761 Mural Design/Print Making V - - 6 3 50 50 100
Sculpture
3 BFA 705 Methods and materials For Sculpture V 3 - - 3 30 70 100
4 BFA 751 Poster Design V - - 6 3 50 50 100
5 BFA 753 Drawing For Sculpture V - - 6 3 50 50 100
6 BFA 756 Study from Life V - 6 3 50 50 100
7 BFA 759 Metal casting/Stone Carving/Ceramics V - - 6 3 50 50 100
8 BFA 762 Composition V - - 6 3 50 50 100
Total 9 - 30 24 340 460 800
Applied Art
3. BFA 803 Advertising Theory VI 3 - - 3 30 70 100
4. BFA 851 Poster Design VI - - 6 3 50 50 100
5. BFA 854 Drawing & Illustration VI - - 6 3 50 50 100
6. BFA 857 Add Campaign Project II - - 6 3 50 50 100
7. BFA 860 Press Layout VI - - 6 3 50 50 100
8 BFA 868 Computer Graphics IV - - 6 3 50 50 100
Painting
3. BFA 804 Methods and materials For Painting
3 - - 3 30 70 100
VI
4 BFA 851 Poster Design VI - - 6 3 50 50 100
5 BFA 852 Drawing For Painting VI - - 6 3 50 50 100
6 BFA 855 Life Study II - - 6 3 50 50 100
7 BFA 858 Creative Composition II - - 6 3 50 50 100
8 BFA 861 Mural Design/Print Making VI - - 6 3 50 50 100
Sculpture
3. BFA 805 Methods and materials For
3 - - 3 30 70 100
Sculpture VI
4 BFA 851 Poster Design VI - - 6 3 50 50 100
5 BFA 853 Drawing For Sculpture VI - - 6 3 50 50 100
6 BFA 856 Study from Life VI - - 6 3 50 50 100
7 BFA 859 Metal casting/Stone Carving/ - - 6 3 50 50 100
Ceramics VI
8 BFA 862 Composition VI - - 6 3 50 50 100
Total 9 - 30 24 340 460 800
Note: L-Lecture; T-Tutorial; P-Practical; C-Credits; 1L-1 Credit, 2 Tutorials – 1 Credit, 2P- 1 Credit.
The course puts premium on educating the students about the principles and practical dynamics.
Contents:
Unit-I (Lectures 8)
Outline of history of man and prehistoric Civilization with special reference to important cultures and
there arts from Paleolithic age to the beginning of historical period.
Unit-II (Lectures 8)
Understanding basic elements of visual art i.e. line, form, space, tone, texture and color.
Unit-III (Lectures 8)
Concept of Line, Shape, Space, Form, Value of color hues etc.
Unit-IV (Lectures 8)
Visual acquaintance of selected works of art of outstanding artists from different eras in Indian.
Contemporary Art in India and the works of Abanindranath Tagore, Amrita Sher Gil, Jamini Roy ,
Rabindranath Tagore, Raja Ravi Verma, M.F. Husain, Satish Gujral and S.H. Raza.
Unit-V (Lectures 8)
Visual acquaintance of selected great works of art of great artists from different eras Western Art
Contemporary Art in west and with special Reference of works of Salvador Dali, Michelangelo
Raphel, Vincent Van Gogh, Claude Monet, Pablo Picasso, Edouard Manet and Leonardo da Vinci.
REFERENCE BOOKS:
Vocabulary: Word formation, Prefix, Suffix, Compound words, Conversion, Synonyms, Antonyms,
Homophones and Homonyms, How to look up a dictionary.
Text Books:
1. Martin & Wren - High School English Grammar & Composition, S.Chand & Co. Delhi.
2. Lewis Norman - Word Power made easy, W.R. Goyal. Publication & Distributors Delhi.
3. Better Your English- A Workbook for 1st year Students- Macmillan India, New Delhi.
Reference Books:
1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice – New Delhi.
2007.
2. Mohan Krishna & Banerji Meera, Developing Communication Skills – Macmillan India Ltd. Delhi.
3. Rosen Blum M., How to Build Better Vocabulary – Bloomsbury Publication. London.
NOTE:
This Course Structure has been designed to improve the oral and written communication skills of students.
The faculty members should put emphasis on practical (oral) activities for generating students’ interest in
language learning.
Text Books:
1. “Environmental Chemistry”, Dr, A.K., New Age Publishers Pvt. Ltd.
2. “Introduction to Environmental Engineering and Science”, G.M., Prentice Hall
India Pvt.Ltd.
3. “Fundamentals of Ecology”, Odem,E.P., W.B.Sannders Co.
Reference Books:
1. “Biodiversity and Conservation”, Bryant,P.J., Hypertext Book
2. “Textbook of Environment Studies”, Tewari, Khulbe & Tewari, I.K. Publication
OBJECTIVES
Making the students aware about drawing as a tool to realize and promote aesthetics, visual and
textural sensibility.
1) Object Drawing – Drawing from cubes, cones, cylindrical object, casts, drapery, and still Objects in
groups etc. Observed and studied in various rendering media and techniques in Different light
conditions. In pencil rendering with shade and light.
2) Nature drawing
a. To develop the sense of structure. Study from any kind of forms in nature Such as, shells,
butterflies, flowers, plants, insects, stones, bones etc. To understand how these forms achieve
their structural unity through adherence to principles with physical nature of the material being
observed and studied through various rendering media and techniques in various light
conditions.& arrangement
b. Drawing from human figures – mainly based on general form and gesture in rapid sketches &
pencil Drawing , Head study in pencil Charcoal & ink
3) Drawing from Memory – To develop the sense of observation and the Imagination to retain and
recall images and their combination
Reference books:
OBJECTIVES
The objective is to provide fundamental training to the students about the principles of visual and design
experience and to prepare them for the specialization course.
To develop understanding with possibility of color mediums through analysis of color theory and its
Different Techniques. Through experiments in various media:
1) Transparent Color (Water colors, Waterproof ink , pigments etc)
2) Opaque colors (Poster color, gauche etc)
3) Pastels, Wax Crayons, Dry pastel, application on transparent papers, pastel paper, canson sheet etc.
Reference Books:
1) Color and Composition for the Creative Quilter: Improve Any Quilt with Easy...
By Katie Pasquini Masopust, Brett Barker
2) Color Composition Andrew Bellamy
3) Color: a course in mastering the art of mixing colors Betty Edwards
4) Color Harmony Compendium: A Complete Color Reference for Designers of All...
By Terry Marks, MINE, Origin, Tina Sutton
OBJECTIVES
Handling of sculpture Material Clay, Plaster etc in round and relief form in Different Techniques-
Content
1. Carving
2. Modeling
3. Relief
5. Various methods of joining such as interlocking, pasting, forms in different shapes & materials
Reference Books:
1. Clay: the history and evolution of humankind's relationship with Earth's most primal element Suzanne
Staubach
2. Clay: a studio handbook Vince Pitelka
3. The Figure in Clay: Contemporary Sculpting Techniques by Master Artists By Suzanne J. E. Tourtillott
Clay Tobacco Pipes By Eric G. Ayto
Objectives:
To develop understanding of printing method through stages incorporating traditional & modern.
1) Basic techniques in surface printing in one and more colors, simple methods of making blocks with
wood cardboard , Board or linoleum ,stencil, silk-screen , frottage
Reference Books:
BEGINNING OF CIVILIZATION:
Unit-1 (Lectures 8)
Pre-Historic Art, evidences through chronological study of rock painting in Different Caves & sights of art
Historical Importance
Unit-2 (Lectures 8)
Oriental Art: Indus Valley Civilization & its Cultural aspect
Unit-3 (Lectures 8)
Middle Eastern Art: Babylonian Art
Unit-4 (Lectures 8)
Occidental Art: Greece
Reference Books:
Text-Books:
1. Wren & Martin, High School English Grammar & Composition – S. Chand & Co. Delhi.
2. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice – New Delhi.
2007.
3. Mitra Barum K., Effective Technical Communication – New Delhi. 2006.
4. Better Your English- A Workbook for 1st year Students- Macmillan India, New Delhi.
Reference Books:
This syllabus has been designed to improve the oral and written communication skills of students. The faculty
members should put emphasis on practical (oral) activities for generating students’ interest in language
learning.
Reference Books
1. Peter Nortans, Introduction to Computers, THYME
2. Leon & Leon, Fundamental of Information Technology, Vikas Publishing
3. Lehngart, Internet 101, Addison Wesley
OBJECTIVES:
Making the students aware about drawing as a tool to realize and promote aesthetics, visual and
textural sensibility.
1) Introduction to Elements of Perspective – Study of basic, solids, plan, main aspects of parallel and angular
perspective.
2) Calligraphy - Basic discipline of beautiful Handwriting, sense of letter formation– Simultaneous judgment
of the composition of the letters – spacing – organization – intuitive and logical planning of writing –
development of style.
3) A Co-ordinate series of assignments of script writing with different types of traditional and modern tools.
Students are exposed to Calligraphic examples of various traditional scripts.
4) Outdoor sketching – Rapid sketching from any objects from places like – streets, market, stations etc. and
also from Museums and Zoo. Students should be exposed to such drawing made by master artists of
different times.
Reference Books:
OBJECTIVES:
The objective is to provide fundamental training to the students about the principles of visual and
design experience and to prepare them for the specialization course.
Reference Books:
OBJECTIVES: The objective of painting lessons is to learn theory of colors and develop the ability to draw
and paint also to understand the formal structure of color through analysis of color theory and notation.
Experience of color through experiments in various media:
1) To understand the formal structure of color through analysis of color theory and notation. Experience of color
Experience of color as:
a) Visual Effect
b) What is light?
c) What is color?
d) Function of Eye.
2) Physical Properties Hue; Value Chrome, Tint, Shade and Tone, Gray Scale, chromatic value, Scale
and color value scale.
3) Color Experience in: Painting from objects and nature (landscape) study of color, form, perspective, tone and
texture.
Medium: Water Color and Tempera.
Reference Books:
1) Color And Composition For The Creative Quilter: Improve Any Quilt With Easy...
By Katie Pasquini Masopust, Brett Barker
2) Color Composition Andrew Bellamy
3) Color: A Course in Mastering the Art of Mixing Colors Betty Edwards
4) Color Harmony Compendium: A Complete Color Reference for Designers of All.
By Terry Marks, MINE, Origin, Tina Sutton
OBJECTIVE:
1. A Co-ordinate series and basic design problems with analytical approach, Color should be introduced at
various stages of experiments with:
2. Paper, Card board, Wood block, Wire, Clay, Plasticine, Plaster of Parries, Metal sheets, Plastic foam,
thermo Cole, String, Gums and adhesives, Wax, Found objects, etc.
Reference Books:
1) Clay: the history and evolution of humankind's relationship with Earth's most primal element Suzanne
Staubach
2) Clay: a studio handbook Vince Pitelka
3) The Figure in Clay: Contemporary Sculpting Techniques by Master Artists by Suzanne J. E. Tourtillott
4) Clay Tobacco Pipes by Eric G. Ayto
OBJECTIVE:
Experimenting printing with other materials and there combination.
Experimentation with printing taking recourse to materials such as
1) wire mesh,
2) coarse fabric,
3) Cord.
Reference Books:
3 0 0 3
OBJECTIVES:
Byzantine Period
Romanesque Period
Gothic Period
Reference Books:
3. A History of Western Art: From Prehistory to the 20th Century Antony Mason, John T. Spike
4. History of Western Art with Guide to Electronic Research in Art Laurie Schneider Adam
3 0 0 3
OBJECTIVES: Understanding the Fundamentals and Principles of Advertising and Its Practical Dynamics.
Unit-1
(Lectures 08)
Introduction to Advertising: Introduction, Definitions of advertising.
Reference Books:
3 0 0 3
OBJECTIVES:
Understanding the Methods and Materials, Nature and Characteristics of Drawing and Painting Media,
Great Scholars and Masters.
Reference Books:
1. Methods and Materials of Painting of the Great Schools and Masters By Sir Charles Lock Eastlake
2. Tibetan Thangka Painting: Methods & Materials David Paul Jackson, Janice A. Jackson
3. The painter's guide to studio methods and materials Reed Kay
4. Historical painting techniques, materials, and studio practice:
5. preprints of a symposium, University of Leiden, the Netherlands, 26-29 June, 1995 Arie
Wallert, Erma Hermens, Marja Peek
3 0 0 3
OBJECTIVES:
Understanding the various dimensions and methodology of sculpture; advantages and disadvantages of
the materials and suitability to sculpture.
Reference Books:
OBJECTIVES:
Understanding Indian Aesthetics, concept of beauty, different schools of Aesthetics and Hindu shilp
texts.
Contents:
Reference Books:
1. Indian aesthetics and musicology: the art and science of Indian music, Volume 1 Premalatā
Śarmā, Sangeet Natak Akademi
2. Indian Kāvya Literature, Volume 4 by A. K. Warder
3. Abhinavagupta on Indian aesthetics Y. S. Walimbe
4. Comparative Aesthetics: Indian aesthetics Kanti Chandra Pandey
0 0 6 3
OBJECTIVES:
Understanding history of letter forms of both Roman and Vernacular as design form: spacing, study of
basic type faces.
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout index By Jim Krause
3. Type and Typography By Phil Baines, Andrew Haslam
4. Typography: The Best Work from the Web By Jeff Carlson, Toby Malina, Glenn Fleishman
5. The New Typography By Jan Tschichold
6. An Essay on Typography By Eric Gill, Christopher Skelton
0 0 6 3
OBJECTIVES:
Understanding composition, tonal and textural values and medium of the drawing and related aspects.
3. eye level , structure, source of light and its effect, tonal and textural values
4. Life Drawing: Head study in Pencil, Crayon Charcoal & dry Pastel etc.
5. Construction of the Head: planes and masses of the head from different angles and finishing.
Reference Books:
0 0 6 3
OBJECTIVES:
Reference Books:
0 0 6 3
OBJECTIVES: Learning Poster Design, Show cards, Optical Illusion and other exercises
Reference Books:
0 0 6 3
OBJECTIVES:
Learning form and content of the composition, the 2-d surface and various mediums.
Reference Books:
1. Painting Composition Betty L. Schlemm, Sara M. Doherty
2. Composition of Outdoor Painting Edgar Payne
3. The composition of landscape painting: the dynamic integration of graphic elements from land and sea
for expression
4. Practical hints on composition in painting By John Burnet
5. A manual on composition in drawing and painting Len A. Doust
0 0 6 3
Objectives:
Learning the creative dynamics of clay art and human figures.
1. Sketches in clay on given subjects and the enlargement in round and relief with two or more human
figures, birds, animals, molding and casting, direct building processes. Plaster, Cement and terracotta.
2. Application of Plaster cast ,Molding in figurative composition
3. Technical application in Figure Making with plaster, Cement & wood carving
Reference Books:
1. Creative Composition
2. Shrotiya
3. Creative composition
4. Shrotriya
5. Principles of composition in Hindu sculpture: cave temple period By Alice Boner
6. Modeling and sculpting the human figure by Edouard Lanteri
0 0 6 3
1. Study of Human Figure: draped and undraped, study of anatomy, proportion, blocking of mass with the
aid of light and shade.
2. Outdoor: Sketching from nature. Public place, Riversides & landscape
3. Figurative Drawing Suitable for Illustration Purpose in Medium of Pencil, Pen, ink & water color.
Reference Books:
1. Drawing and painting animals By Bill Tilton
2. John Sloan on Drawing and Painting By John Sloan
3. Painting and Drawing Children By John Norton
4. The Complete Drawing & Painting Course By Parramon
5. Drawing & Painting Flowers Problems & Solutions By Trudy Friend
6. An introduction to Painting flowers
7. Anatomy & Figure Drawing Handbook
8. Anatomy and drawing
0 0 6 3
OBJECTIVES:
Learning portrait techniques, relationship of head with neck, study of variation in different
arrangement, balance and rhythms in composition.
1. From life: head study, blocking of planes and masses, foreshortening relationship of head with neck and
shoulders, techniques of color application in monochrome and full color .
2. Outdoor: selection of spot, picture frames, observation and study of variations in nature, addition and
elimination, simplification, eye level and perspective, balance and rhythms for use in composition.
Reference Books:
1. Classic Still Life Painting: A Contemporary Master Shows How to Achieve Old Master Effects Using
Today's Art Materials Jane Jones
2. The art of portrait drawing By Joy Thomas
3. Portrait Drawing: A Step-By-Step Art Instruction Book
0 0 6 3
Head study (male and female), building of armature, and studies in drawing and modeling in clay
from life, understanding of structure and proportions, waste mould and casting.
Reference Books:
0 0 6 3
OBJECTIVES: Understanding processing, developing and printing of photography and use of camera
Use of Camera, observation, selection of subject, composition with other indoors and outdoors sight,
Process of developing and printing (contact and enlargements). Films and product photography.
Reference Books:
0 0 6 3
OBJECTIVES:
Introduction to the various method and materials used in the following media. Submission of one work in
each at the end of program.
1. Print making (wood cut print, Leno cut print, engraving & printing, Print, collograph etc.
2. Mural (3-Dimensional Exercises). Execution in clay, terracotta, sand cast relief & Fresco Techniques
3. Seiko fresco & Buenos Fresco process.
Reference Books:
1. Creative Art Design: Mural Art & Wall Finishes: Project Ideas & Guidebook Heidi MacDonald, Maili
Rohner
2. Printmaking: traditional and contemporary techniques Ann d'Arcy Hughes, Hebe Vernon-Morris
3. The printmaking bible: the complete guide to materials and techniques Ann D'Arcy Hughes, Hebe
Vernon-Morris
0 0 6 3
OBJECTIVES:
Reference Books:
1. The complete guide to sculpture, modeling and ceramics: techniques and materials Barry Midgley
Barry Midgley
2. The book of wood carving: technique, designs, and projects By Charles Marshall Sayers
3. Principles of Metal Casting By Richard W. Heine
4. Fundamentals of ceramics M. W. Barsoum
OBJECTIVES: Understanding western art in historical perspective taking into account Renaissance to
Romanticism in art
Reference Books:
1. A History of Western Art Laurie Adams the Oxford History of Western Art edited by Martín Kemp
2. A History of Western Art: From Prehistory to the 20th Century Antony Mason, John T. Spike
3. History of Western Art with Guide to Electronic Research in Art Laurie Schneider Adams
OBJECTIVES: Understanding Advertising theory incorporating typography, printing process, layout etc.
Reference Books:
OBJECTIVES: Descriptive Knowledge of Different forms of folk arts, miniature painting and the
techniques used.
Reference Books:
1. Methods and Materials of Painting of the Great Schools and Masters By Sir Charles Lock Eastlake
2. Methods and Materials of Painting of the Great Schools and Masters by Sir Charles Lock Eastlake
3. Tibetan Thangka Painting: Methods & Materials David Paul Jackson, Janice A. Jackson
4. The painter's guide to studio methods and materials Reed Kay
5. Historical painting techniques, materials, and studio practice:
6. preprints of a symposium, University of Leiden, the Netherlands, 26-29 June, 1995 Arie Wallert, Erma
Hermens, Marja Peek
OBJECTIVES: To understand nature and types of Wood seasoning use of various tools; preparation and new
approaches.
Wood: Nature and types of wood, its growth and process of seasoning use of various tools and equipment,
blocking out toughening and hollowing surface treatment and finishing treatment for preservation; mixed
methods: new approaches.
Reference Books:
1. The materials and methods of sculpture by Jack C. Rich
2. Modeling and sculpture: a guide to traditional methods by Albert Toft
3. Modeling and sculpting animals by Edouard Lanteri
4. Sculpture: principles and practice By Louis Slobodkin
5. Sculpture in Wood by Jack C. Rich
6. The Figure in Clay: Contemporary Sculpting Tehniques by Master Artists by Lark Books
OBJECTIVES: A study of the main elements of the western aesthetics viz. expressiveness, pleasure etc.
Reference Books:
1. Ethics in culture: the dissemination of values through literature and other media Astrid Erll, Herbert
Grabes, Ansgar Nünning
2. Modern Japanese Aesthetics: A Reader by Michele Marra
3. The Pursuit of Comparative Aesthetics: An Interface between East and West by Dr. Mazhar Husain,
Robert Wilkinson
4. Intercultural Aesthetics: A Worldview Perspective edited by Antoon Van Den Braembussche, Heinz
Kimmerle, Nicole Note
OBJECTIVES: Understanding fundamentals of layout, practical knowledge and practices in print media.
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout index By Jim Krause
1. Full figure: study of human anatomy, proportion planes and masses, posture and rhythm, unity of body
parts, foreshortening, quick time-sketches and finished drawings.
2. Outdoor: selection of spot, picture frames, observation and study of variations in nature, addition and
elimination, simplification, eye level and perspective, balance and rhythms for use in composition
3. Life Drawing: Head study; construction of the skull: planes and masses of the head from different angles
and finishing.
4. Medium: Pencil, Charcoal, Crayon and ink
Reference Books:
OBJECTIVES: Understanding of structure and proportion of Head, modeling in clay from life Model
Head study (male and female), building of armature, studies in drawing and modeling in clay from
life, understanding of structure and proportions, waste mould and casting.
Reference Books:
Study of different schools of posters and their application to the given project. Making of poster,
show card and multisheet posters etc.
Reference Books:
1.
2.
3.
4.
The 2-D surface and its structural possibilities, use of color and textural values, form and content
compositions, use of unconventional materials, composition with human figures and animals& objects
Exercises based on traditional formats.
Reference Books:
Sketches in clay of given subjects and the enlargement in round and relief with two of more human
figures, birds, animals, moldings and casting, direct building processes. Plaster, Cement and
terracotta.
Reference Books:
Drawing Techniques for use in Illustration, Story Illustration in Pen and Wash for Children Books.
Reference Books:
OBJECTIVES: Understanding head, techniques of color application; outdoor process, study of variations in
nature and rhythms for use in composition.
1. From life: head study, blocking of planes and masses, foreshortening relationship of head with neck and
shoulders, techniques of color application in monochrome and full color .
2. Outdoor: selection of spot, picture frames, observation and study of variations in nature, addition and
elimination, simplification, eye level and perspective, balance and rhythms for use in composition
Reference Books:
1. Classic Still Life Painting: A Contemporary Master Shows How to Achieve Old Master Effects Using
Today's Art Materials Jane Jones
2. The art of portrait drawing By Joy Thomas
3. Portrait Drawing: A Step-By-Step Art Instruction Book
OBJECTIVES: Experiment with different techniques of rendering, study of human figure Along with
detailed Drawing of head, Hand & Feet, also rapid sketches
Full Figure drawing With Its Partial study, Blocks & division, Different Rendering Techniques with Use of
Crayon, Pastel Color and water Color
Reference Books:
Brief historical Background Of the process, introduction to Different Types of Camera It’s Mechanism
Understanding Exposure, Shutter speed, Aperture etc.
Black & White photography Experiment in Composition, effects Through Light & shade
Developing Techniques Towards Final Prints, At least twenty Final Print For Assignment
Reference Books:
OBJECTIVES:
Reference Books:
1. Creative Art Design: Mural Art & Wall Finishes: Project Ideas & Guidebook Heidi MacDonald, Maili
Rohner.
2. Mughal and Deccani Paintings by Daljeet
OBJECTIVES: Undertaking chine’s art in historical perspective and its major achievements.
Chinese Art
Unit-1
Shan –yin to early chou Sculpture ,early painting, The Han Dynasty, Funeral Stone and Tiles
Beginning of Buddhist Sculpture, Yun Kang, Painting during Three Kingdoms and Six Dynasties
(Lectures 08)
Unit-2
Hang Chou Academy, Birds, Flowers and Animals, yuan Dynasty Painting, The early Painters
The Academy and The Chee school
(Lectures 08)
Unit-3
The Jin Period
The Tang period (6-10 century Ad) (internationalism& Xenophobia).
Reference Books
OBJECTIVES:
Reference Books:
OBJECTIVES: Understanding Methods and materials of painting of the great schools and masters.
Reference Books:
1. Methods and Materials of Painting of the Great Schools and Masters by Sir Charles Lock Eastlake
2. Tibetan Thangka Painting: Methods & Materials David Paul Jackson, Janice A. Jackson
3. The painter's guide to studio methods and materials Reed Kay
4. Historical painting techniques, materials, and studio practice:
5. preprints of a symposium, University of Leiden, the Netherlands, 26-29 June, 1995 Arie Wallert, Erma
Hermens, Marja Peek
1. Stone: Nature and types of stone, differences between sand and stones, marble and granite formation of
stones, limitations, and their strength, use of various tools and equipments methods of polishing.
2. Enlarging and Pointing: Enlarging and reducing devices i.e. compasses: universal compass and cage
methods; the basic principle of enlargement: methods of adjusting: pinging compass and taking points for
copying sculpture.
Reference Books:
Reference Books:
1. The impossible nude: Chinese art and western aesthetics François Jullien
2. Japan, France, and East-West Aesthetics: French Literature, 1867-2000 by Jan Hokenson
3. Art, beauty, and creativity: Indian and Western aesthetics Shyamala Gupta
OBJECTIVES
Comparative study of different types of layout. Designing for press and magazine advertisements,
Folders and booklets etc. (Single color). Study and selection of typefaces. Calculation of copy
according to given space.
Format of Folder & booklet Design with use of Computer Graphic, Digital Images.
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout Design Iain Rice
3. Facility Planning and Layout Design by Chandrasekhar Hiregoudar
4. A Guide to Layout, Design and Publication Scott Down man
5. The Layout Book by Gavin Ambrose, Paul Harri
OBJECTIVES
DRAWING:
Enhancement to the previous Year emphasis to analytical drawing, drawing as an art form, and
formation of style.
Still Life: Drawing created by integrating assorted still life objects, drapery etc.
Life drawing: Portrait: Delineation of structural character of human head, study of features, drawing in
various media with emphasis on manner of execution.
Full figure: Study of the human form and its features, proportion, line and mass
Reference Books:
Detail study of head plains, division, propositions of body and anatomy in different mediums of
drawing.
Realistic application in composition with more than two or three figures.
Inclination towards Abstract approach in figurative and objective composition.
Reference Books:
OBJECTIVES:
History of Poster, Different influences on poster designing, exercise to make different theme based of
poster.
Introduction of Digital Letters / Font / Symbols & Text in Poster Design with basic use of tools.
Reference Books:
OBJECTIVES
Emphasis to study from Life Model with a View to exploring Various Application method And
Rendering Techniques.
Critical Study of Works of Great Master, Exercise in Organization and rendering
Techniques in Life Study& Portrait.
Reference Books:
OBJECTIVES
Enhancement in the experiences gained from the previous year Practices with emphasis: on Head
Studies of male, female and child
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
1. Making of Pictorial space arrangements of compositions based on objects, figures, interiors and
landscape.
2. Medium: water color collage & oil color.
Reference Books:
OBJECTIVES
Experiences gained in previous year to be improvise & utilize appropriately with emphasis to:
Elements of composition, objective and subjective, abstract, printing of kinetic, Mobiles and stabiles,
transparent mediums, and Repose.
Reference Books:
OBJECTIVES
Indoor & Outdoor & composition related to rural, urban & suburban Subjects, photography.
Sepia tint Black & white, introduction to color printing, Also making of print & techniques.
Use of Photoshop tools as work area, basic correction, layer basic, on transferred Digital Images for
final work.
Reference Books:
OBJECTIVES:
Reference Books:
1. Creative Art Design: Mural Art & Wall Finishes: Project Ideas & Guidebook Heidi MacDonald, Maili
Rohner
2. Mughal and Deccani Paintings by Daljeet
OBJECTIVES
Methods of Casting – lost wax and sand process. One simple composition in each process
Reference Books:
1. A manual of Gothic stone carving. Forming no. i.e. of a ser. of manuals of ... By Gothic stone carving
2. Early Christian Art and Architecture by Robert Milburn
3. Principles of Metal Casting By Richard W. Heine
4. Metal Casting: Principles and Practice by T V Ramana Rao
5. Metal Casting: Computer-Aided Design and Analysis by B. Ravi
3.
OBJECTIVES:
Understanding the Corel Draw basic tools and its implementation & CMYK theory, Vector format and Tracing
Techniques.
Understanding the Photoshop basic tools and its implementation & the RGB theory, Pixel theory and Raster
format.
Application of work area tools, fly outs, property bar Dockers.
Reference Books:
OBJECTIVES
Japanese Art
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
Theory about practical process of work of Art how to make canvas, tempera painting ,silk, terracotta, fresco
etc .it’s process
Reference Books:
1. Methods and Materials of Painting of the Great Schools and Masters by Sir Charles Lock Eastlake
2. Methods and Materials of Painting of the Great Schools and Masters by Sir Charles Lock Eastlake
3. Tibetan Thangka Painting: Methods & Materials David Paul Jackson, Janice A. Jackson
4. The painter's guide to studio methods and materials Reed Kay
5. Historical painting techniques, materials, and studio practice:
6. preprints of a symposium, University of Leiden, the Netherlands, 26-29 June, 1995 Arie Wallert, Erma
Hermens, Marja
1. Stone: Nature and types of stone, differences between sand and stones, marble and granite formation
of stones, limitations, and their strength, use of various tools and equipments methods of polishing.
2. Enlarging and Pointing: Enlarging and reducing devices i.e. compasses: universal compass and cage
methods; the basic principle of enlargement: methods of adjusting: pinging compass and taking points
for copying sculpture.
Reference Books:
OBJECTIVES
Reference Books:
1. Indian aesthetics and musicology: the art and science of Indian music, Volume 1 Premalatā
Śarmā, Sangeet Natak Akademi
2. Indian Kāvya Literature, Volume 4 by A. K. Warder
3. Abhinavagupta on Indian aesthetics Y. S. Walimbe
4. Comparative Aesthetics: Indian aesthetics Kanti Chandra Pandey
OBJECTIVES
Comparative study of different types of layouts. Designing for press and magazine advertising, folders and
booklets etc. (single color). Study and selection of typefaces. Calculation of copy according to given
space.
Manipulation of writing work & images with help of suitable computer software. (Two final Work, press
layout, for submission)
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout Design Iain Rice
3. Facility Planning And Layout Design By Chandrasekhar Hiregoudar
4. A Guide to Layout, Design and Publication Scott Down man
5. The Layout Book by Gavin Ambrose, Paul Harri
Experiment with color & mix medium on Drawing, Making of drawing in big size like scroll
OBJECTIVES
1. Outdoor: Landscape as a controlled design, difference of handling near and distant objects.
2. Life drawing: Portrait: Delineation of structural character of human head, study of features, drawing in
various media with emphasis on manner of execution.
3. Full figure: Study of the human form and its features, proportion, line and mass.
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
History of Poster, different influences on poster designing, exercise to make different theme based of
poster.
Conceptual poster design with use of Graphic text & images effective application of Photoshop &
Illustrator.
Reference Books:
OBJECTIVES
Experiment with different techniques of drawing in realistic approach & with slight distortion on figure &
drawing Rendering with Different
Drawing materials as: Charcoal, Pastel, Ink & Mix Medium
Reference Books:
OBJECTIVES
Improvising the experiences gained from the previous year with special emphasis: on full figure drawing in
different postures
1. Full Studies: figure study in drawing and modeling in clay from (male and female) with emphasis on
character, proportions and human anatomy. Study of birds of animals.
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
1. Pictorial space and horizon line, arrangements in 2nd and 3rd sub-division and grouping, compositions
based on objects, figures, interiors and landscape.
2. Medium: water color collage & oil color.
Reference Books:
OBJECTIVES: Experiences gained in previous year to be Manipulate further appropriately with emphasis
to:
Elements of composition, objective and subjective, abstract, printing of kinetic, Mobiles and stabiles,
transparent mediums, and Repose.
Reference Books:
OBJECTIVES:
Indoor & Outdoor photography & Fashion photography for Different Media Purposes, Reproduction
Techniques, Printing, Developing etc.
Use of advance layering, advanced composition on transferred scanned image or photographs (Two
Final work as Assignment)
Reference Books:
OBJECTIVES:
Understanding the art and technique of fresco painting and mural. Experiment with Assemblage in wood,
Fiber Plaster & scrap work, sand casting process, making of slap & relief.
Reference Books:
OBJECTIVES: Methods of Casting – lost wax and sand process. One simple composition in each process
Reference Books:
1. A manual of Gothic stone carving. Forming no. i. of a ser. of manuals of ... By Gothic stone carving
2. Early Christian Art and Architecture by Robert Milburn
3. Principles of Metal Casting By Richard W. Heine
4. Metal Casting: Principles and Practice by T V Ramana Rao
5. Metal Casting: Computer-Aided Design and Analysis by B. Ravi
7. Sculpture, Issues 1-5 International Sculpture Center
8. Craft horizons, Volume 38, Issues 1-5 American Crafts Council
9.
OBJECTIVES:
Understanding the methods of making effective advertisements. & Graphics effects on Corel Draw
and its implementation.
Understanding the Mask effect on Photoshop and Image cutting techniques & the methods of Image editing and
Layers usage on Photoshop.
Reference Books:
OBJECTIVES
Unit-1
(Lectures 8)
Classicism: (19th C.) David, Ingres, Romantism- Goya, Delacroix, Constable Turner.
Unit-2
(Lectures 8)
Realism
Unit-3
(Lectures 8)
Impressionism – A Magic of Light, Artist monet, Renoir,Degas, Birth Morist
Unit-4 (Lectures 8)
Post impressionism Crises of Modern Consciousness, Edward Munch
Unit-5 (Lectures 8)
Fauvism, Cubism breaking of Form, expression of picasso
Reference Books:
1. History of Modern Art Writer: R.V.Sakhalker
2. History of Art Writer: Jhonson
3. Impressionism And Post- Impressionism Writer: Clive Bell
4. 19 century Critical history of Art Writer: Stephen F. Eisenman
Unit-1 (Lectures 8)
Raja Ravi Verma and the Contemporaries, The period Of Revivalism and it’s Impact,
Abanindranath Tagore
Nandlal Bose, A.R. Haldar, M.A.R. Chugtai, Kshitindranath Majumdar
Unit-2 (Lectures 8)
Pioneer of Modern Art Language: Gagnendranath tagore,Rabindranath Tagore, Amrita Shergil,
Yamini Roy
Ramkinkar Baij , D.P. Roy
Unit-3 (Lectures 8)
Art and Political movements: ChittaPrasad, Somnath hore, Progressive Artist Movement in
Mumbai, Calcutta & Delhi
Unit-4 (Lectures 8)
60sInternational Abstruction,Neotantricism, cholamadala, 70s Calcutta, Mumbai & Baroda
Unit-5 (Lectures 8)
80s expressionist Development in Mumbai and Baroda
Reference Books
1. Bhartiya Chitrakala and Murti kala Ka Itihas Writer: Dr. Reeta Pratap Vaishya
2. Modern Indian Art Writer: Gayetri Sinha
3. Three Tagores Writer: Ratan Parimoo
4. Vrahad (Brife) Adhunik Kala Kosh Writer: Vinod Bhardwaj
OBJECTIVES
Unit-1 (Lectures 8)
Planning an Advertising Campaign: Introduction.
Unit-2 (Lectures 8)
Campaign: Process of Planning the advertising Campaign, Market Segmentation, Dagmar Model,
AIDA, Unique Selling Proposition (USP), Advertising Appeal.
Unit-3 (Lectures 8)
Advertising Budget Part-1: Introduction, Meaning of Advertising Budget.
Unit-4 (Lectures 8)
Advertising Budget Part-2: Process of Advertising Budget, Methods of Farming the advertising
budget.
Unit-5 (Lectures 8)
Types of copy and design approach of campaigning.
Reference Books:
OBJECTIVES
Reference Books:
1. Methods and Materials of Painting of the Great Schools and Masters by Sir Charles Lock Eastlake
2. Tibetan Thangka Painting: Methods & Materials David Paul Jackson, Janice A. Jackson
3. The painter's guide to studio methods and materials Reed Kay
4. Historical painting techniques, materials, and studio practice:
5. preprints of a symposium, University of Leiden, the Netherlands, 26-29 June, 1995 Arie Wallert, Erma
Hermens, Marja Peek
Objectives: System of indigenous casting, foundry practice, metals and alloys Metals and aluminum etc.
melting points of deferent metals, properties of bronze, preparation of modeling wax and reins, making of
model with or without core, arranging of runners, air vents and core supports, preparing a mould with
refractory compound, dew axing the mould and baking, melting of metals, pouring, cleaning and finishing,
furnaces, patina and treatment.
Reference Books:
OBJECTIVES:
Study of different method & visual s of posters and their application to the given project. Making
of poster, show card and multisheet posters etc.
Use of Graphic Fonts & Images for Conceptual and symbolic poster making.
Reference Books:
OBJECTIVES
Stress on enhance study of drawing with different methodology & techniques with juxtapose
& distortion in Figure Search towards Individual Language, Study of Outstanding Works &
Artist’s.
Reference Books:
Life drawing: full figure – study from full figure with emphases on distortion, dramatization and
various expressions, composition of figure in different settings, emphasis on the development of a
personal style.
Reference Books:
OBJECTIVES: Drawing form life for use in Illustration, Animal, Architecture, and Monument & manmade
objects Study for Different Media study
Reference Books:
OBJECTIVES: Elaborate study of full figure drawing with different rendering techniques on Paper/ Canvas
& Mix Medium Innovative approach in Rendering and application, reference of Master artists.
Reference Books:
1.
OBJECTIVES
Elaborate study of figure drawing with its plane & section with different techniques &
Application of rendering.
Reference Books:
OBJECTIVES
Project based on market survey/study, any topics related to Contemporary Issues or Demand of
Time.
Collection of reference from media & outdoor, application of same in Photoshop basic tool &
illustrator.
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
One head or composition in Bronze. dew ax process, sand Casting, experiment with scrape metals
Reference Books:
1. A manual of Gothic stone carving, Forming no. i. of a ser. of manuals of ... By Gothic stone carving
2. Early Christian Art and Architecture by Robert Milburn
3. Principles of Metal Casting By Richard W. Heine
4. Metal Casting: Principles and Practice by T V Ramana Rao
5. Metal Casting: Computer-Aided Design and AnalysisBy B. Ravi
7. Printmaking: In a Transforming South Africa by Philippa Hobbs, Elizabeth Deane Rankin
8. Prints and Printmaking: An Introduction to the History and Techniques By Antony Griffiths
9. Printmaking: history and process By Donald Saff, Deli Sacilotto
10. Printmaking as Therapy: Frameworks for Freedom by Lucy Mueller White
11. Printmaking: Traditional and Contemporary Techniques by Ann d'Arcy Hughes, Hebe Vernon-Morris
OBJECTIVES
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout Design Iain Rice
3. Facility Planning and Layout Design by Chandrasekhar Hiregoudar
4. A Guide to Layout, Design and Publication Scott Down man
5. The Layout Book by Gavin Ambrose, Paul Harris
OBJECTIVES:
Introduction of non conventional material with suitable combination of form and space, use of fresco
technique in two and three dimensional space.
Reference Books:
1. Prints and Printmaking: An Introduction to the History and Techniques by Antony Griffiths
2. Printmaking: history and process By Donald Saff, Deli Sacilotto
3. Printmaking as Therapy: Frameworks for Freedom By Lucy Mueller White
4. Printmaking: Traditional and Contemporary Techniques By Ann d'Arcy Hughes, Hebe Vernon-Morri
5. Philadelphia Murals and the Stories They Tell By Jane Golden, David M. Scobey, Robin Rice, Monica
Yant Kinney, David Graham, Jack Ramsdale
6. Mural manual: how to paint murals for the classroom, community center, and... By Mark Rogovin, Marie
Burton, Holly Highfill
7. The Problem of Assessment in Art and Design by Trevor Rayment
8. Painting Murals Fast & Easy By Terence Tse, Theodore Tse
OBJECTIVES:
Figurative compositions with introduction of slight distortion in it, Geometrical abstraction, mix material with
stone brass and wood.
Reference Books:
OBJECTIVES:
Reference Books:
OBJECTIVES
Unit-1
German Expressionism the brucke Painters, Kichner, Kokosha, The blue rider artists,Search in
Spiritual in Art, Kendenskey, Paul Klee etc.
Unit-2 (Lectures 8)
Symbolism- world of Symbols, Abstraction in thought & Art, Klee, Kendenskey, Brancusi etc.
Unit-3 (Lectures 8)
Dadaism, Crises of Modern cociousness, Edward munch, Duschamp, Man Ray etc.
Unit-4 (Lectures 8)
Fantasy in art, Search of Language Through Dream – Dali, Chagal, Margritt, Andre Breten ,
Chirico, Giacommiti etc.
Unit-5
Abstraction Shift From Paris to New York, Abstract Expressionism, Jackson Pollock, William de
Kooning, Mark Rotheko (Lectures 8)
Reference Books:
OBJECTIVES
Unit-1 (Lectures 8)
Contemporary and Modern Art Concept of Indian Modernism, European Influence on Indian Art
Unit-2 (Lectures 8)
Progressive arts Group, Delhi shilpa Chakra
Unit-3 (Lectures 8)
Unit-4 (Lectures 8)
Unit-5 (Lectures 8)
All the contemporary Art and Artist of Post Independent India, Establishment of art institutions a
Cooperative study
Reference Books:
OBJECTIVES
Unit-1 (Lectures 8)
Creativity of Advertising -1: Introduction, Consumer Psychology, Buying Motives, Selling
Points, Visualization, Copy, Headline, Slogan, Logo.
Unit-2 (Lectures 8)
Creativity of Advertising -2: Introduction, Illustration, Layout.
Unit-3 (Lectures 8)
Advertising Research: Introduction. Testing of an advertisement-: Pre- Testing Methods, Post-
Testing Methods.
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
Welding: Oxygen and acetylene welding and its scope for sculpture, materials and equipment used,
electric welding for nonferrous metals.
Restoration and Preservation of Sculpture in different media, Exhibition display and lighting for
sculpture pieces. Role of Art Galleries and museums.
Reference Books:
OBJECTIVES
Study of different schools of posters and their application to the given project. Making of poster, show
card and multisheet posters etc.
Reference Books:
10.
11.
12.
13.
OBJECTIVES
Reference Books:
OBJECTIVES
Sketches of human Figures in Different Postures along with detailed drawing of Head, Hand & feet
etc. Understanding Various Type of Sculptural Drawing.
Reference Books:
OBJECTIVES
Project oriented illustration: Influence of modern trends, Editorial illustrations for letter press and
printing.
Reference Books:
OBJECTIVES
Painting from Male and Female Figures in Different Postures of draped and undraped,
Sketches / Drawing of Figure, People in Group and at work.
Reference Books:
OBJECTIVES
At least one exercise of piece mould/ rubber mould of a selected work for submission compulsory.
Reference Books:
OBJECTIVES:
Enhance study of market survey based on analytical study of contemporary social issue & available
market product
Advertising media’s / add campaign based on different printed Medias.
Final submissions of projected / digital portfolio.
Reference Books:
OBJECTIVES
Reference Books:
OBJECTIVES
One head or composition in Aluminum/ Ceramic & fiber Glass Composition with other forms
assemblage and Casting Process.
Reference Books:
OBJECTIVES
Study of different styles and their application to press and magazine advertisement. Comparative study
of Press advertisements.
Selection of image material and them from available references, manipulation of the same with help of
computer Graphic tools.
Reference Books:
1. Layout workbook: a real-world guide to building pages in graphic design By Kristin Cullen
2. Layout Design Iain Rice
3. Facility Planning and Layout Design by Chandrashekar Hiregoudar
4. A Guide to Layout, Design and Publication Scott Downman
5. The Layout Book by Gavin Ambrose, Paul Harris
OBJECTIVES:
Execution of mural technique with suitable demand of construction division of space etc. Material to be used
stain glass, fiber, matel scrap and ceramics.
Reference Books:
1. Printmaking: Traditional And Contemporary Techniques By Ann d'Arcy Hughes, Hebe Vernon-Morri
2. Philadelphia Murals And The Stories They Tell By Jane Golden, David M. Scobey, Robin Rice, Monica
Yant Kinney, David Graham, Jack Ramsdale
3. Mural Manual: How To Paint Murals For The Classroom, Community Center, And... By Mark Rogovin,
Marie Burton, Holly Highfill
4. The Problem Of Assessment In Art And Design By Trevor Rayment
5. Painting Murals Fast & Easy By Terence Tse, Theodore Tse
OBJECTIVES:
Contemporary sculpture with suitable references of post modern thinking use of non conventional material
approach to sculptural installation, Site spaceship display and monumental sculpture.
Reference Books:
OBJECTIVES:
Reference Books:
1. Adobe Illustrator CS6 Classroom in a Book Writer: Sandee Adobe Creative Team