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Simone Knox
To cite this article: Simone Knox (2013) Eye candy for the blind: re-introducing Lyotard's Acinema
into discourses on excess, motion, and spectacle in contemporary Hollywood, New Review of Film
and Television Studies, 11:3, 374-389, DOI: 10.1080/17400309.2013.803906
RESEARCH ARTICLE
Eye candy for the blind: re-introducing Lyotard’s Acinema
into discourses on excess, motion, and spectacle
in contemporary Hollywood
Simone Knox*
. . . For example, suppose you are working on a shot in video, a shot, say, of a
gorgeous head of hair à la Renoir; upon viewing it you find that something has come
undone: all of a sudden swamps, outlines of incongruous islands, and cliff edges
appear, lurching forth before your startled eyes. (Lyotard 1986, 349– 350)
French philosopher Jean-François Lyotard wrote these remarks in his discussion of
what he termed ‘the acinema’, a concept of his that has remained critically neglected,
especially when compared to the prominence and visibility – and, at times,
inescapability – of his writing concerned with the postmodern. Chancing upon the
passage cited above, I was irresistibly reminded of a film I had seen in the cinema a
few years back, a film that featured many moments when the screen is filled with the
protagonists’ hair: Charlie’s Angels. I was intrigued that both a relatively obscure
essay written by a French cultural theorist in the 1970s and a Hollywood action film
*Email: s.knox@reading.ac.uk
Acknowledgements
I would like to thank the Sewing Circle and the Theory Group in the Department of Film,
Theatre & Television at the University of Reading for our productive discussions, as well
as Professor Jonathan Bignell and Dr Greg Singh for their helpful comments on drafts of
this paper.
Notes
1. There are interesting links between my discussion and debates on cinephilia (see, for
example, Keathley 2006, and Sperb and Balcerzak’s 2009 edited collection), but these
are beyond the scope of this paper.
2. One of the few places where it gets attention is Bignell’s (2000) Postmodern Media
Culture, which does not test it out through textual analysis.
3. My discussion here touches, of course, on the links between (digital) cinema,
animation, and painting, which have been explored by a range of scholars, including
Lev Manovich (2001), who has argued:
[ . . . ] the manual construction of images in digital cinema represents a return to
the pro-cinematic practices of the nineteenth century, when images were hand-
painted and hand-animated. At the turn of the twentieth century, cinema was to
delegate these manual techniques to animation and define itself as a recoding
medium. As cinema enters the digital age, these techniques are again becoming
commonplace in the filmmaking process. Consequently, cinema can no longer
be clearly distinguished from animation. It is no longer an indexical media
technology but, rather, a subgenre of painting. (295)
This return to a foregrounding of film’s links to painting and animation is discernible
in Charlie’s Angels even before the start of the ‘film proper’: as the Columbia studio
logo appears, the camera moves into one of the logo’s painted clouds, which then
transforms into a ‘live’ cloud, and the camera continues its way into the plane. With
388 S. Knox
the use of manga and anime’s floating hair motif, and the Angels’ ‘kung fu’-style
posing and shouting bringing to mind Hong Kong Phooey rather than the tradition of
Hong Kong martial arts cinema to which the film’s DVD extras are so keen to refer,
the link between film and animation has a bearing on this film, which does not strive
for verisimilitude or to create a transparency of style.
4. See Marc O’Day (2004) for a discussion of Charlie’s Angels as a proponent of ‘the
contemporary action babe cinema’. I wish to make two observations. Firstly, the
moments of hair-flicking are just too excessive to be a straightforward objectification,
drawing attention to themselves and to the fact that the film is pulled between
constructing agentic female subjects who enjoy themselves, and incorporating them
into the ideological givens of patriarchal consumer culture. The film tries to cope with
its misogynist premise without appearing ‘unattractively feminist’; it is caught within
this contradiction, a contradiction which it cannot – and does not want to – resolve and
which comes through – and as such cannot be smoothed over – in these excessive
moments. Secondly, the contradiction within the film has a resonance within gender-
related tensions that mark the television series: Charlie’s Angels (ABC, 1976– 1981)
has divided critics including Ellen Seiter (1985) and John Fiske (1989) about its gender
politics, and Susan J. Douglas (1995, 216) has argued that the show’s success was very
much due to how it placed ‘feminism and antifeminism [ . . . ] in perfect suspension’.
5. Lavik (2008) furthermore points out the particular genre dimensions within which
spectacle – narrative debates have been mostly conducted.
6. See Lavik (2008) for a discussion of the broad differences between spectacle and
excess, and how these terms are evoked in different cultural discourses.
7. In this, their work is not alone; indeed, spectacle – narrative debates have noted a
general tendency within film criticism to rely on the supposedly stable, coherent, and
orderly ‘classical Hollywood text’ with its codes and conventions of representational
realism. King (2000, 4) here rightly argues that ‘[t]he coherence, or drive towards
coherence, often ascribed to classical Hollywood films can be a product of a particular
kind of critical reading rather than a quality of the text itself’. The chicken-and-egg-
ness of this issue of how we can know what the classical Hollywood text is when
this is partly produced by our reading of it (and our conditioning to read it as such),
is a conundrum already familiar from genre theory, and one I shall, of course, leave
unresolved here.
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