Elaborado por: Stephania Castillo Poloche

Universidad El Bosque
2018-2S

Stephania Castillo Poloche

Scastillop@unbosque.edu.co
www.behance.net/stephaniafcb17
Diseño Industrial
Facultad de Creación y Comunicación
Universidad el Bosque

CULTURA DE DISEÑO EN COLOMBIA

CULTURE OF DESIGN IN COLOMBIA

Resumen Perfil profesional

El presente artículo tiene una definición que ha sido Mi nombre es Stephania Castillo Poloche,
producto del trabajo del estudiante de la facultad de actualmente me encuentro estudiando
creación y comunicación del programa Diseño industrial, diseño industrial en la universidad el
Stephania castillo Poloche para la restructuración sobre la Bosque, tengo 23 años de edad, durante
definición de cultura de diseño. estos 4 años de carrera he fomentado y he
Los lineamientos propuestos del Sistema Nacional de participado en diferentes actividades de las
Diseño han sido intervenidos para la nueva formulación de industrias creativas, he desarrollado
cultura diseño, en los cuales permitimos interactuar temas productos y servicios, incentivando la
como la academia y otras no más relevantes como la propiedad intelectual de cada uno de estos
innovación. proyectos ya sean individual o en grupo.
La cultura de diseño ha sido entendida como el:
aprendizaje, agentes, entorno, noción de desarrollo y de
progreso sustentable, pero como entender si no existe
una sola cultura de diseño y aún más en los países
industrializados, en Latinoamérica y países en desarrollo, y
ahora, en el mundo globalizado, cuando la actividad de
diseño es diferente y aún más cuando su percepción de lo
que se hace o sus usos sobre el diseño son muy distintos
en la sociedad colombiana.
Palabras clave:
CULTURA-DISEÑO-ACADEMIA-INNOVACIÓN-DESARROLLO

Key words:
CULTURE-DESIGN-ACADEMY-INNOVATION-DEVELOPMENT

INTRODUCCIÓN

Expondremos diferentes factores que generaron interés, para la restructuración de cultura de

diseño en Colombia; Hay creencias compartidas dentro de la cultura del diseño pero bien la
percepción de esta se lee de manera distinta tanto en la academia como en los profesionales,
pero para que la cultura de diseño llegue a quienes pueda beneficiarse se requiere que sea
accesible a los consumidores (población), ya que si esta no tiene cultura de diseño, realmente
quien percibirá el valor agregado que generamos en los diferentes factores de la industria en
Colombia.
Esta situación se debe a múltiples factores y le debemos la responsabilidad tanto a la
Academia, diseñadores, empresarios, gobierno y hasta los mismos consumidores; diversas
circunstancias como las dificultades presupuestales de los organismos encargados de la promoción
de diseño en el país que limitan y hacen inconstante su gestión en Colombia.
Nos detendremos a mirar la innovación en los diferentes sectores de la industria para concluir
como de este término construimos cultura de diseño, mostraremos cifras que demuestran la
implementación de la innovación en las empresas industriales a nivel nacional, y el valor hacia la
sociedad, la cultura y la economía, porque posibilita el vínculo funcional para el usuario que ofrece
la innovación tecnológica, para los compradores que hace que se inclinen por determinados
artículos.
Pero por otro lado observaremos el impacto de la academia y el desarrollo que ha tenido atreves
del tiempo, donde la escases de información hacen de esto un reto para poder abordar este tema
y más aun interviniéndolo para un nuevo planteamiento en diferentes perspectivas sobre cultura
de diseño.
DISCUSIÓN

Para que se pueda generar valor e innovación de manera constante en las organizaciones como la
academia y el sector industrial se necesita desarrollar y consolidar la cultura del diseño al interior
de las mismas. Estas problemáticas están relacionadas con todo el proceso de diseño, desde la
recolección de información, la generación de nuevos conceptos hasta la gestión interna de
recursos destinados a la innovación, así como la vinculación de la actividad del diseño como vía
estratégica para el desarrollo competitivo de sectores industriales nacionales. La siguiente
reflexión pretende contextualizar que es el diseño Industrial en Colombia, Varios autores
coinciden en que la capacidad de diseñar es inherente al ser humano, al desarrollo de su
creatividad. En este sentido, el diseño hace historia conforme avanza la historia de la humanidad.
La capacidad de diseñar está relacionada con una manera de pensar y de actuar particulares, que
posibilitan la solución de problemas creativamente. Cuando el ser humano diseña un "algo para"
darle determinada utilidad, le está dando sentido a ese algo, es decir lo está destinando a un fin.
Esa destinación es planificada, es proyectada y se constituye en la esencia del diseño.

No obstante, el diseño, actividad de preconcepción y etapa previa a la concreción de los

productos, tiene en consideración también los aspectos relacionados al uso y a lo simbólico
(psicológicos, anatómicos, fisiológicos, culturales, tecnológicos) y hoy en día, con más urgencia, los
referidos a la sostenibilidad (sociales, ambientales y económicos).

Ya teniendo nuestra primera definición, exploramos las múltiples expresiones de cultura, pero
para entender un poco más la relación de estas, entendemos como el concepto de cultura no sólo
implica el desarrollo intelectual sino que también involucra los aspectos sicológicos del ser
humano, de orden simbólico, en su relación con la sociedad.

Esto tiene una incidencia profunda en la vida de las personas y en el modo de ver y apreciar en el
acto de comprar, de consumir, no sólo están adquiriendo un producto sino que están creando
identidad, está adquiriendo conocimiento de otras culturas y de alguna manera satisfaciendo
deseos. Pero como no hay una sola cultura del diseño y más a la hora del desarrollo pero por eso
es relevante contar con la academia en primera instancia así, las percepciones de la gente sobre el
diseño podrán ser más certeras, teniendo en cuenta la innovación la cual marcan hoy el norte de
las aplicaciones del diseño en la vida de la sociedad.

La relación de la gente con los productos ha cambiado, y ahora son los mensajes y los signos los
que se adquieren y valoran. Entonces la innovación y la tecnología son recursos que se tienen que
usar para mejora los vínculos entre los seres humanos y su entorno, los diseñadores como agentes
creadores de productos dentro de la cultura del diseño tenemos la capacidad de involucrar a
nuestros consumidores en los procesos de creación así a la hora de la percepción del producto
será más notable como la cultura atraviesa en todo sentido creando un nuevo significado.
Evidenciamos como en el año 2015 en los diferentes sectores industriales se incrementó en los
métodos de innovación y como la evolución de su producto fue relevante ante los demás.
EVIDENCIAS

Porcentaje de empresas innovadoras de productos nuevos*, distribuido por el número de

innovaciones a nivel de alcance, según principales actividades industriales Total nacional
2015 – 2016

Fuente: DANE - EDIT

Fueron en total 556 las empresas que realizaron alguna innovación en productos nuevos. Nota:
Para la elaboración de este gráfico se tomaron las 15 actividades más representativas e
innovadoras en productos nuevos.

EVIDENCIAS

Porcentaje de empresas innovadoras de métodos y/o técnicas* distribuido por tipo de método,
según principales actividades industriales Total nacional
2015 – 2016
Dentro de los aspectos derivados de las innovaciones asociados al producto, la mejora en la
calidad de los bienes o servicios fue considerada de importancia “alta” por el 51,7% de las
empresas innovadoras.

ANÁLISIS CRÍTICO
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