TABLE OF CONTENTS

TITLE PAGE i

ACKNOLEDGEMENTS ii

TABLE OF CONTENTS iii

LIST OF TABLES vii

LIST OF FIGURES x

BUSINESS LOGO xii

CHAPTER 1 EXECUTIVE SUMMARY 1

Business Name 1
Business Location 1
Description of Business Logo 3
Brief Description of the Business 4
General Objectives of the Business 10
Research and Methodology 11
Project Summary 13
Definition of Terms 14
CHAPTER 2 MARKET STUDY 20
Prospective Customers 21
Prospective Competitors 21
Market Research 23
Survey Analysis 23
Demand Analysis 39
Market Share Analysis 41
Projected Sales 42
Projected Cost of Sales 43

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 Marketing Strategy 45
The Product 46
Place 46
Price 47
Promotion 47
Advertisements 48
CHAPTER 3 TECHNICAL STUDY
Product Description 51
Product Costing 53
Product Pricing 56
Business Process 58
Customer Arrangement Phase 58
Production Phase 59
Process Flowchart 74
Business Location 75
Business Layout 76
Required Time for Production 77
Raw Materials
Direct Materials 78
Indirect Materials 80
Material Requirements
Dining Set 81
Sala Set 82
Production Machineries, Tools, and Equipment 83
Cost of Production Machineries and Equipment 89

Furniture and Fixtures 90

Office Supplies 92
Office and Store Equipment 95

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 Cost of Office Equpment 97
Employee Uniform 98
Labor Requirements 99
Work Schedule 102
Utility Requirements 106
Electricity Consumption 106
Total Project Cost 107

CHAPTER 4 MANAGEMENT AND LEGAL STUDY 108

Form of Ownership 109

Vision, Mission, and Core Values 109

Capitalization 111

Organizational Chart 111

Manpower Requirements 116

Organizational Policies and Procedures 122

Code of Ethics 128

Project Schedule 130

Internal Control 132

Legal and Taxation Aspect 137

CHAPTER 5 FINANCIAL STUDY

Major Assumptions 147
Total Projected Initial Cost 150
Projected Financial Statements 152
Projected Statement of Comprehensive Income 152

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 Projected Statement of Changes in Equity 154
Projected Statement of Financial Position 157
Projected Statement of Cash Flows 163
Projected Financial Performance 166
Liquidity Measurement Ratios 166
Profitability Indicator Ratios 170
Break-even Analysis 175
Capital Budgeting Techniques 176
CHAPTER 6 SOCIO-ECONOMIC STUDY 184
Project Economy Worth to the Country 184

Corporate Social Responsibility 185

Environmental Benefits 185

Health Effects 186

Waste Disposal System 187

Taking Special Care Of Hazardous Waste 188

REFERENCES 189
APPENDICES 190
Appendix A Survey Questionnaire
Appendix B Lease Contract
Appendix C Legal Forms
Appendix D Financial Schedules
Appendix E Curriculum Vitae

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