SERVICIO NACIONAL DE APRENDIZAJE

SENA

APRENDIZ:
Alexandra Karin Angarita Torres

INSTRUCTORA:
Valery Hazbun Maria

2018
SERVICIO NACIONAL DE APRENDIZAJE
SENA

APRENDIZ:
Alexandra Karin Angarita Torres

INSTRUCTORA:
Valery Hazbun Maria

2018
Proposal in English language of a service
Company: EFECTY LTDA
VARIABLE
Geographic Segmentation
Age and Life - Cycle of Segmentation
Population Segmentation
DEFINITION
With this company specialized in money orders, payments,
recharges and collections at the national level with more
than 20 years of experience in the market and with a
network of 8,000 customer service points, located in more
than 1,070 municipalities nationwide, wants to replace the
need to achieve proximity between customers and their
families.
Facilitate life generating experiences of trust,
closeness and tranquility. Present as an alternative
the sending and payment of money orders without
distinction of gender, age, etc. Sending of Money:
Persons over 18 years of age. Payment of Money
Orders: People from 14 years of age.
According to the DANE:
0-14 years: 25.3% (men 5,998,645 / women
5,720,229)
15-24 years: 18% (male 4,243,251 / female
4,099,299)
25-54 years: 41.6% (men 9,515,723 / women
9,720,894)
55-64 years: 8.3% (men 1,796,050 / women
2,051,948)
65 years and over: 6.7% (men 1,293,258 /
women 1,806,000) (2016 est.)
A large part of the population is in the Urban area
with 37,816,051 and in the Rural area with
11,475,558 (according to data projected to June 30,
2017)
 Provide sustainable solutions in transactions and
means of payment that contribute to the economic,
social and environmental wellbeing of our
Benefit Segmentation stakeholders, with innovation and excellence,
offering all:

-Low prices.
-More comfort and convenience.
-Product innovation in the market.
-Optimal attention points for customer
service in any region of the country.
Excellent quality product.
Efecty Ltda has established the above purpose as
Psychological Segmentation "Facilitate life generating experiences of trust,
closeness and tranquility, Provide sustainable
solutions in transactions and means of payment that
contribute to the economic, social and
environmental well-being of our stakeholders, with
innovation and excellence", Without distinction of
gender, age, sex, all services will be provided in the
same way.
OCCASION SEGMETATION Meeting basic needs, exchanging products and
services through money orders, has become one of
the best options for trade, reducing time and
reliability. With accuracy, it can be determined with
what frequency people make use of the services
offered by this type of commercial activity.

Income sectors in Colombia:

Agriculture, livestock, hunting, forestry and fishing
6.11%
Exploitation of mines and quarries 7.32%
INCOME SEGMENTACION Manufacturing industries 10.70%
Electricity supply gas and water 3.45%
Construction 7.47%
Commerce, repair, restaurants and hotels 12.04%
Transport, storage and telecommunications 7,10%
Financial establishments, insurance and real estate
activities 19.86%
Social, communal and personal services activities
15.35%
 There can be three types of consumers in the middle
of finance and banking. They are differentiated by
their related attitudes with competitive prices and
low costs, and your level of interest in a high quality
and efficient service. Two additional factors
trustworthiness are important (measured by the
ability of the bank to protect personal data) and
BEHAVIORAL SEGMENTACION interest in an innovative digital model, reflected by
the provision of consumers to consider an online
provider as Amazon or Google for financial services.

The consumers:
-Nomads: High activity group digital, prepared
for a new delivery model.
-Hunters: High activity group digital, prepared for
a new delivery model.
-Quality Seekers: Seek a high service quality and
effective and the Data Protection.