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©2015 Gainsight. All Rights Reserved. ©2015 Gainsight. All Rights Reserved.
It’s a top-down,
company-wide
commitment
• Product: Which feature will truly help our clients achieve their goals with
our solution (versus being demo-ware)?
• Sales: Which clients are really likely to be good fits for our solution (versus
ones that will leave us quickly)?
• Marketing: What messages authentically align with the success and value
we deliver? (versus being buzzwords)
• Finance: Which metrics reflect real success and value for our clients?
(versus just new sales)
• The Right Customers will help mature and your company’s PMF
and innovation.
• The Wrong Customers will put constraints on every aspect of your
company’s go-to-market motion.
©2015 Gainsight. All Rights Reserved. ©2015 Gainsight. All Rights Reserved.