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CAMPUS STARTUP WORKSHOP

AMA Computer Learning College (ACLC), Balanga City, Bataan


October 11, 2018

RATIONALE

In spreading technopreneurship awareness and education, the academe is one of the best
institutions to tap into, as the students are the next nation builders and the unfolding
businessmen and employees of the country. Molding their ideals and encouraging them
to innovate could be the fire they need as they build their dreams and their future.

This has been the motivation of the Vision-Aligned Circle, the Balanga Startup Forums, in
launching its Campus Startup Workshops commencing with the students of the AMA
Computer Learning College (ACLC), Balanga City, Bataan last October 10, 2018.

This workshop aims to hit various targets such as teaching some relevant startup topics
encompassing fundamentals of startups, ideation, business modelling through the
Business Model Canvass, Market Validation and Pitching.

The VAC also eyes to help the Startup Incubation VAC (SIV) promote their LaunchDeck
Program, advertise Balanga Startup Forums’ imminent program and workshops, and
invite visitors and joiners for the Startup Deck.

Moreover, through the support and assistance of the Performance Governance System
(PGS) Core Team and the Office for Strategy Management (OSM), the VAC wants to seize
the opportunity to radiate the Vision of the City to the students and professors.

This program will accommodate seven campuses in six sessions from October –
November of this year. Such seven campuses are the AMA Computer Learning College,
Asia Pacific College of Advanced Studies, Eastwoods Professional College, Microcity
College, Bataan Heroes Memorial College, and Tomas Del Rosario College with Philippine
Women’s University.

Meanwhile, Mr. Jared Joel Salazar, co-founder for TechAguru, a colleague of Mark
Anthony Colentava, and now a co-manager for the Balanga Startup Deck will be the
program’s main resource speaker, using the Learning Modules authored by the VAC
earlier this year.
Supported by the PGS Core Team and Mayor Francis Anthony Garcia through Mr. Rodolfo
De Mesa, our administrator, the program’s primary expenditures are to be subsidized
using the City’s General Fund. Other minor expenses such as materials will be shouldered
by the VAC, from its maintained group fund.

NARRATIVE DETAILS OF EVENT

ACLC, BALANGA CITY - The VAC gathered at the venue at around 7:30AM. Through the
hospitable assistance of the school management, the VAC easily set the venue with all the
facilities they’ll need.

However, some problems were evident such as the


place was not that spacious (which is the school’s
Audio-Visual Room).

At around 8:00AM, the VAC started registering


participants. Each participant was asked to fill out the
VAC’s prescribed registration form.

The program formally commenced as Ms. Nelly Riza Salvador led the prayer.

Afterwards, Ms. Ivy introduced the VAC to the


students. She also gave off some details about its
programs, future activities and the reason why it
does extra works to reach out to the students.

Then, she introduced the resource speaker for the


day.

Mr. Jared Joel Salazar is the new startup manager for the Balanga Startup Deck, co-
partnering with Mark Anthony Colentava who is now working for a tech company based
in Makati City. He is an Electronics and Communications Engineering graduate from the
Bataan Peninsula State University (classmate of Mark, as well). He is also an electronics
technician by profession, and a very articulate and knowledgeable speaker who have
been a participant of various startup workshops held in Metro Manila. He is also part of
the agri-startup, the TechAguru along with Christopher “Buddha” Sarili and Angelo Supan.
He is also into small farming business in present.

To begin his dissertation, he first asked the crowd if


they have heard or have known about startups. None
of them responded positively. With that, Jared
discussed its meaning in its simplest form. Using the
VAC’s Startup Learning Module, Jared was able to
deliver and teach the students its primary information
such as its examples, founding elements and team
composition.

Afterwards, through the assistance of the VAC, the


participants were grouped into Hackers, Hustlers and
Hipsters, then eventually were asked to form their
teams with at least one of each startup characteristic
filling out the team. Ten groups were formed with
some teams with memberships more than three.

During the course of the program, still, some students started arriving. There was an
unexpected exceeding number of participants for this workshop (almost 40+ attended
the workshop), making the venue looked more crowded and less spacious. However, the
workshop still continued.

After the team formation, the teams were asked to ideate.


Using all the information they have learned (elements,
examples, and problem-solution analysis), they were
asked to think of a problem that pains them the most and
think of efficient solutions that will not only resolve or
ease the pain/problem, but can also be profitable or
income-generating.

The participants were given an hour and a half to do this,


while they were served with their morning meal. From
time to time, Jared and Ivy mentored and assisted the
teams in forming their startups ideas.
Thereafter, Jared started off his discussion about the Business Model Canvas. As a new
way of plotting one’s business plans and elements, the BMC is an effective way to see
what the business really needs, where it heads to go, how it will reach out to its
customers, etc.

On this workshop, the VAC provided printed BMC on a 2x3ft tarpaulin, sticky notes and
marker. After each segment explained by
Jared, the teams would post their business’
corresponding plan/target/idea.

Jared began his BMC mentoring by discussing


about how to identify your CUSTOMER
SEGMENT or your target market. He asked the
participants to think who they will be catering
to, or to whose problem they want to resolve
with. Afterwards, teams were asked to share
to the rest of the participants their identified
customer segment.

Next to customer segment is the identification of the DISTRIBUTION CHANNELS to which


the seller would connect to his customer segment. It is the means to which we would like
to reach out to our clients.

Following to this is the filling out of the VALUE PROPOSITION segment which is basically
what the seller wants to offer to his customer segment. It is basically what sets your
product/service unique and of advantage compared to other competitors’. Your value
proposition is the answer to the problem that you want to be resolved, and it’s the
enticing offer that the customer would be willing to pay for.

Afterwards, he discussed about CUSTOMER RELATIONSHIPS which is the process on how


we can build and maintain our relationship, customer patronage and continuous
communications with our customers.

Before Jared discussed the next segment, City of Balanga’s Performance Governance
System (PGS) Core Team Chairman, Ms. Myrna B. Roman, Office for Strategy
Management Officer, Ms. Chi Canare and Core Team Member, Ms. Joer De Mesa graced
the event to see and deliver some inspirational and informative messages to the students,
as personalized by the Core Team Chairman, Ms. Myrna B. Roman.
On her discourse, the PGS Core Team
Chairman talked about the programs of the
City that are dedicated for the students’
education and learning. She told them that
they must feel very lucky and blessed that
education is very much accessible and is
within reach. The presence of the various
interactive kiosks, learning hubs and free
internet are all part of the City’s dedication
and commitment of attaining a University
Town mark, similar to those of famous
Harvard University and Salamanca
University.

These programs are all contributory to the attainment of the City’s Vision, come 2020.
With this, she even asked them to remember the words, “University Town” by asking
them about it frequently.

She also inspired them by fueling their drive on learning and being part of a greater goal
by being better people and students.

She likewise advised them to watch good movies which will enkindle their desire to do
more and be more, such as historical and heroic films like Heneral Luna and Goyo: Ang
Batang Heneral.

As she ended, she challenged the students to be agents of change and good works for
their school, family and community.

After that, Ms. Roman, Ms. De Mesa and Ms. Canare bade their farewells.

Then, Jared continued his lecture, this


time it is about KEY ACTIVITIES which is
the process, activities and to do’s a
seller/producer must perform to create,
offer and deliver his value proposition to
his customer segment.
KEY RESOURCES, on the other hand, are the capital,
property and means that will propel your business. These
are the things you need in order to create and deliver the
value proposition. Examples of these are financial (money),
equipment and fixtures, land, software and hardware to
make your business going.

Moreover, KEY PARTNERS are the people or organization


you will tap or need to coordinate with in order to deliver
your value proposition. They are basically the people who
will help you make the project through.

COST STRUCTURES are the expenditures that the business


is expected to incur during its product creation, delivery and business operations.

Lastly, REVENUE STREAMS are the means on how one can earn from the customer. It can
be through subscription fees, rents, licenses, intermediation, etc. It is typically your
business model.

After the lecture, meals for lunch were served.

At exactly 1:00PM, the participants were taught of how to present their ideas by
presenting their Business Model Canvas to a panel. The panelists are Mr. Jared Joel, Ms.
Ivy Michelle, Mr. Rene Guevarra of the Startup Incubation VAC who in time came to the
event to watch the pitchers, Ms. Cynthia Aranas and Ms. Karen May Jimenez.

But before that, Mr. Rene Guevarra gave off


some short remarks for to introduce their VAC’s
program, the STARTUP LAUNCHDECK, which is
presently accepting applications for free pre-
incubation services to be provided by the City
Government.

He also presented the ways on how one can


apply, and who are qualified to apply.

Then, every group presented their own ideated startups.


The first presenter hopes to make a mobile app to be used by commuters, particularly of
students and senior citizens. Using the app,
the customers can easily identify and know
information about the driver through
scanning a QR code that can be sent directly
to the LTO, PSO and other regulating bodies,
so whenever there is a reportable situation
such as overcharging of fare price and other
matters, they can easily report or track the
driver-violator to the respective agency. Their
business model is through subscription,
registration and advertisements.

The second team to present is the BULLYBAD,


which a system blocking bullying words and
photos posted and circulated through various
social media. This is in answer to the prevalent
and rampant cyber-bullying online. Their target
customers include the social media user and
bloggers who are generally the most affected
people of this type of bullying. This can also be
used by celebrities and famous people who are
frequently attack by their so-called bashers and
haters. This app can likewise block mature and disturbing contents such as pornographic
materials. Their business model is through subscription to their software, purchasing of
the app, advertisement. They also ask for funding from outside investors.

Next, YOUR ROAD presented their formed idea. The main problem they hope to resolve
is the problem with traffic. Tricycles shall travel to the barangay they are assigned to only.
Example, is your route in on Barangay Ibayo only, you can travel and pass through Brgy.
Ibayo only, thereby lessening the traffic to other barangays. If this is violated or a tricyle
has traveled passed through their assigned barangay, a signal will be received by authority
and will notify them of the violation.
Then, the GUEVARRA’s RENTABLE SOLAR
PANEL staged their startup idea which is
rentable solar panel particularly for
emergency use. The panel hopes to replace
the use of gasoline for generators which are
expensive and not so eco-friendly. To place
one’s rent order, the customer may reach
them through landline, facebook and other
social media.

MICRO INC., on the other hand, will introduce the use of microchips, which are to be
installed in hands of the user/client. The chip contains all the personal and necessary data
about the client. This sees the reduction on requiring various government certifications
such as Birth Certificates, Licenses and health records. With these, people don’t have to
be in long queues in government offices. However, their business model is quite
expensive as the project sees to spend more than a million dollars.

KILOMETER TRIKE FARE is a device that hopes to resolve tricycle fare overcharging in the
City. A device will be installed in the tricycles and this device will measure and calculate
the price for the distance traveled. Similar to the meter system imposed in Taxis and other
PUVs, this device hopes to reflect the true value of the distance you have traveled in real
time.

Further, REL LIFE hopes to create furniture out of


recycled materials. This aims to reduce wastes and
convert them into functional, stylish and artistic
crafts to be reused and resold. The company
promises that the furniture are durable and will
withstand time and weight.
I TRUCK YOU is an app for tracking or
detailing your exact position as you
travel. This can be used by commuters
of public vehicles who want to know
what their location is. It can also be
used to send security notifications to
authority should the commuter feels
alarmed or thinks he is in imminent
danger. This application can be
downloaded through the App Store,
Play Store and other online platforms. With this project, they hope to tap the LTO and
other transportation-regulating bodies, IT professionals, and hardware and software
specialists.

And lastly, ID TECH presented their business plan which is an ID with a flash drive and
powerbank appended to the ID. In this way, the loss of flash drives and powerbanks will
be lesser as the owner’s identification is evidently adhered to it. To make this possible,
they want to partner with Chinese investors to finance them and support them with
cheaper manufacturing costs. They see schools as their main customers.

After all the teams presented their ideas and have their business plans criticized and were
given recommendations by the panelists. Jared continued his short discussion about
pitching and market validation.

Then, the students’ adviser expressed gratitude


towards the VAC and the City Government for
bringing their programs to ACLC.
To end, a picture-taking was done, and all’s well that ends well.