COLORING

this book belongs to

One of the biggest misconceptions in B2B marketing is that you have to take
yourself so seriously all the time and not have any fun. I couldn’t disagree
more. Social media and content marketing give marketers more freedom
than ever before to showcase their personalities, put a human face on
their brand, and more effectively spread their marketing messages through
storytelling. There’s no mistaking, it’s a good time to be a marketer again.

From a content marketing perspective this book may look like a giant piece
of “chocolate cake,” as in only here to entertain. But, that’s the beauty of
content. You can’t judge a book by its cover and you may
be pleasantly surprised to find that this coloring book
consists of all the necessary elements of a successful
and valuable piece of content. It’s useful, engaging,
entertaining, and most importantly, educational. So sit
back, have fun, and expand your knowledge in b2b
marketing. We’ll show you some of the most
impactful marketers in the world, b2b
marketing buzzwords, and much more!

I hope you enjoy this book as much we

did putting it together. Here’s to my
fellow marketers, let’s have some fun!

Jason Miller
Social Media Strategist, MARKETO

2
 Help me find
my marketing
buzzwords!

Acquisition deduplication purl

Authentication deliverablility nurturing
email preferences list
attachment subscription dkim
blacklist workflow content
personalization campaign supression
optin unsubscribe

3
4
 marketin g

5
YOU CAN CUT
INTO THE FINGERS
TO MAKE OBJECTS
FIT IN HANDS.

6
 MATCH EACH PICTURE WITH ITS CORRESPONDING
EVENT BY DRAWING LINES FROM THE STARS TO
EACH DRAWING!

7
KEY
1. Social Sharing
2. Call to Action (CTA)
3. Request for data
4. The Benefits using the given CONTENT pieces,
5. Company / Personal Logo landing page assemble a personal landing
6. Context of Use possibilities page. you may draw your own
7. Hero Shot
logo, hero shot, eTC.

Your very own landing page! Your very own landing page!

5
5 1

7
Lores dolent diti
el ipicipic te prae
asim etus, sequate

7 2 2
tiosto ipis ipiet quat
earum lam serum
dit es esti tem adita
maio mo que simperumet voluptat millab
1. GETTING STARTED
4
mut ad quid quo blandeb itaectur accae.
Itatur res am quia volo debit, omnihili re cus, exceperate aciiscit quos aliqui ipsa doluptat email address*
olupta quatqui sitatur, nis volori tem. Ut. eatiscit facearum que as ab ipit dipsamu scitatiis.

3
First name*

1
maio mo que simperumet voluptat millab
0.00 / 5.36 2.
mut ad quid quo blandeb itaectur accae. last name*
re cus, exceperate aciiscit quos aliqui ipsa doluptat
eatiscit facearum que as ab ipit dipsamu scitatiis.
business phone*
3.
CLIENTS WHO USE THIS PRODUCT: re cus, exceperate aciiscit quos aliqui ipsa doluptat Company*

6 6
eatiscit facearum que as ab ipit dipsamu scitatiis.
department

Client testimonial ...re cus, exceperate aciiscit

*Required
quos aliqui ipsa doluptat eatiscit facearum que Field
as ab ipit dipsamu scitatiisre an cus, exceperat.

Your very own landing page!

8
 Social Sharing

Company / Personal logo

GETTING STARTED
email address*

First name* Hero shot

last name*

business phone* data request

Company*

department

*Required
CTa button 0.00 / 5.36
Field

CLIENTS WHO USE THIS PRODUCT:

context
of use

Hero shot

headline /
sub-head

1.

keypoints
2.
of product

3.

the benefits
CUT DIVIDERS
to any size
desired

9
 WALK THE COMPLICATED PATH
OF GAINING A CLIENT’S TRUST
WITH ME.

generate AWARENESS
awareness
and “like”

FRIEND

NAME

ENGAGED

PROSPECT

LEAD

NURTURING
DATABASE

SALES LEAD

develop relationship
until sales ready
(email, social, offline)

OPPORTUNITY

CUSTOMER!!

10
11
Match each leader with his
or her book by writing the
author’s name under each
writer’s portrait.

12
13
14
15
16
 http://blog.marketo.com/blog/2013/02/
the-dawn-of-marketing-automation-video.html

17
 I need help solving
this puzzle so I can
get my content out
at peak interval.

11 2
2 3
4
5 7
13

56 6
11 15
4 15

10
88 9 7

14

11
10

12
17 13
12 19

14
18

16

ACROSS
2. advertising expenditure required to obtain each
new sales lead
4. Takes the qualified leads and converts them into
customers
6. a specific event that represents the goal of the
landing page
8. The process of determining the sales readiness of
leads using a pre-determined scoring methodology
and ranking them accordingly
10. really simple syndication
12. a type of marketing characterized by prospects
and customers seeking out and finding companies
rather than vice versa
14. This rate calculates the percentage of Visitors who
enter your website and leave rather than continue
viewing other pages within the same site
16. a website on which an individual or group of users
record opinions, information, etc. on a regular basis
17. the advertising cost to reach 1000 viewers
18. a type of web page that a user encounters
after clicking on a link from a search engine,
advertisement, email, or other marketing vehicle
DOWN
1. The process of employing different tactics to
improve a business’ ranking in organic or unpaid
search results to increase conversions
3. a fictional person used to represent a specific
target segment for a company
5. an area where multiple users add, delete, and
edit each other’s web content
7. Electronic book
9. Content management system
11. The process of building relationships with
qualified prospects, regardless of their timing
to buy, with the goal of earning their business
when they are ready
13. identification of a person or entity that has
the interest and authority to purchase a
product or service
15. the process of transmitting digital data in
a continuous, steady flow, so that it may be
processed and displayed as it is received
17. Cost to an advertiser for each visitor that
takes a specific action
19. Slang term for someone just learning how to
use the Marketo platform

18
 CONNECT EACH DOT, AND
REVEAL THE HIDDEN IMAGE!

19
 can’t decide what programs
to deploy? use the decision
dice to pick your methods.

EMAIL

virtual SURVEY
series

DIRECT
MAIL
webinar

RADIO
TV TRADE
BILLBOARD
SHOW

Newsletter

20
21
 DAVID
M EERMAN
MEERMAN SETH
SCOTT GODIN

JEREMIAH SETH
JEREMIAH OWYANG GODIN
OWYANG

BRIAN
SOLIS
BRIAN
SOLIS

22
 SOMETHING IS WRONG WITH
THESE PICTURES. HELP ME
FIND ALL TEN DIFFERENCES
BETWEEN THE TWO IMAGES!

s Jason Miller Seth Godin Doug Kessler CC Chapman Brian Carter Peter Shankman
Michael Brenner Ann Handley Brian Clark Chris Brogan Jay Baer David Meerman Scott
Tom Skotidas Scott Monty Brian Solis amber naslund AMY PORTERFIELD
Jeremiah Owyang

23
 OFFICIAL CERTIFICATE OF MARKETERSHIP

Awarded for great achievement in marketing

automation amazingness. Your CEO can rest
easy knowing that you have completed
the official Marketo Big Marketing Acitivity
Coloring Book with style, ambition and a
new found awareness of how fun it is to
be a marketer again. Give yourself a hi-five
and go make some BIG content for yourself!

Maria Pergolino Jason Miller

24
the email content marketo
marketing marketing platform
wordfind crossword word jumble
ACROSS 1. system record
2. CPL 2. workflow engine
4. Sales 3. extensible network
6. conversion 4. lead management
8. scoring
5. sales insight
10. rss
12. inbound
6. inbound marketing
14. bounce 7. social marketing
16. blog 8. closed-loop reporting
17. cpm 9. time-series analytics engine
18. landing bonus. marketing automation
DOWN
1. seo
3. PERSONa
5. WIKI revenue cycle maze
7. ebook
9. cms
13. lead
15. streaming
17. cpa
19. noob
THOUGHT LEADER BOOK MATCH UP
Seth Godin, chris brogan, amber naslund
Sally Hogshead, Guy Kawasaki, Joe Pulizzi, Michael Brito
JOHN JANTSCH, MALCOLM GLADWELL, AMY PORTERFIELD, David Meerman Scott, tim ash
Dave Kerpen, Paul GillIn, C.C. Chapman, Jay Baer, EKATERINA WALTER
mari smith, ARDATH ALBEE, Lee Odden, Brian Carroll, brian carter
Scott StraTten, GARY VAYNERCHUK, ann handley, brian solis, nicHole kelly

conference matching

Search Marketing Expo

SEATTLE, JUNE

Dreamforce
SAN FRAN, NOVEMBER find the difference
Marketo Summit
SAN FRAN, APRIL Content Marketing World
CLEVELAND, SEPTEMBER

MicrosofT CONVERGENCE
ATLANTA, march
SXSW
AUSTIN, MARCH

25
Jason Miller
Jason Miller is the social media strategist at Marketo. He is responsible
for leading the company’s social media efforts by increasing engagement,
optimizing for lead generation, and ultimately driving revenue. He is also a
content creator specializing in visual content marketing. Jason previously
worked at Sony Music entertainment developing and executing marketing
campaigns around the biggest names in music. When he is not building
campaigns, writing blogs, and tracking the ROI of social, he is winning
awards as a concert photographer, singing 80’s hair metal Karaoke, and
winning at Seinfeld trivia.

maria pergolino
Maria Pergolino recently joined Apttus as Vice President of Marketing,
after almost four years with the fast growing Marketing Automation
company, Marketo. As a key leader and early stage member of the Marketo
Marketing team, Maria brings to Apttus deep domain expertise in marketing
automation, campaign optimization, inbound and social media marketing.

Marketo ®
Marketo provides easy and powerful marketing automation software with
everything a marketer needs: email, social, analytics, lead management,
and more. Marketo builds the marketing automation software that makes
this possible, effective, and dare I say it, even fun!
- PHIL FERNANDEZ, PRESIDENT & CEO

SCORCH ®
A DIGITAL MARKETING AGENCY LOCATED IN ST. LOUIS, MISSOURI THAT FUELS BRAND
ACTIVATION FOR MARKETO. CHRIS BUEHLER AND RYAN CARROLL COLLABORATED WITH
ILLUSTRATOR ANDY BEYER TO DESIGN AND CREATE THE MARKETO BIG MARKETING
ACTIVITY COLORING BOOK.

26
 About Marketo
Easy, Powerful, Complete. U.S.A. Headquarters
901 Mariners Island Blvd, Suite 200
Marketo uniquely provides easy-to-use, powerful and
San Mateo, CA 94402
complete marketing software that propels fast-growing
Tel: + 650.376.2300
small companies and global enterprises alike. Marketo’s
Fax: + 650.376.2331
marketing automation and sales effectiveness software –
www.marketo.com
including the world’s first integrated solution for social
blog.marketo.com
marketing automation – streamlines marketing processes,
www.twitter.com/marketo
delivers more campaigns, generates more win-ready leads,
and dramatically improves sales performance. With proven EMEA Ltd.
technology, comprehensive services and expert guidance,
Cairn House
Marketo helps thousands of companies around the world
South County Business Park
turn marketing from a cost center into a revenue driver.
Leopardstown
Known for providing breakthrough innovation and fueling Dublin 18, Ireland
explosive growth, Marketo was recently named one of Tel: + 353.1.242.3000
America’s Most Promising Companies by Forbes, the #1
Marketing Software Vendor on the INC 500, and the #1 ANZ
fastest-growing private company of 2011 by the Silicon Marketo Australia Pty Ltd
Valley Business Journal. In both 2011 and 2012 the com- Level 1
pany received the CRM Market Leaders Awards Winner for 435a-437 Kent Street
Marketing Solutions by CRM Magazine. Salesforce.com Sydney
customers also honored the company with two AppEx- NSW 2000
change Best of ’11 Awards, for Best Marketing Automation Australia
Solution and Best Chatter Exchange. Toll Free AU: +61 1800 352 270

27