Job Description: General Manager- Strategy

Position General Manager- Strategy

Department Corporate
Reporting to CEO

Job Purpose
Responsible for contributing towards long term strategic initiatives determined by the Managing Director,
specifically:
 Identifies strategic issues and opportunities
 Assesses options for addressing such issues and opportunities
 Provides recommendations including risk assessment and suggested courses of action
 Identifies cost saving measures
 Provides a point of alignment for other strategic development across the business – networks,
demand/distribution, fleet ,alliances, ancillary opportunities, training and cargo
 Develops, evaluates and analyzes short, medium and long term plans
 Compiles industry intelligence, leading research & promoting stakeholder engagement

The role functions at a strategic level and will foster cross-functional collaboration, identifying best practices
and cost controls (across departments).
Key Accountabilities
1. Value stream management: Quantifies and maps the value stream including:
 Develops strategies on maximizing the value of products and services through-out the value
stream, specifically:
o Ancillary streams
o Develops new markets (addresses challenge of demand & cyclic demand)
o Drives consumer loyalty
o Innovation/ technology
o New products
 Identifies investment/divestment opportunities arising from value stream analysis
2. Special Projects:
 Identifies, contributes and develops major strategic projects linked to cost control, revenue
generation and competitive advantage
 Provides linkages between strategy and other operational/corporate areas
 Inputs in strategic planning ensuring alignment between various groups
 Formulates the linkage between IT strategy, resource strategy, capital and strategic plan
 Compiles and disseminates industry intelligence for effective application to the business
environment (specifically relating to company value proposition and changing business models)
 Conducts regular environmental scans to understand the impact on GoAir e.g.: geopolitical,
regulatory, and technological.
 Produces relevant documents and strategic material for ManCom
 Facilitates overall communication of Group Strategy to stakeholders ensuring support of future
strategies
 Builds strategic relationships with internal and external partners who can provide industry
intelligence

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Job Description: General Manager- Strategy

 Leads efforts on positive influence across the value chain (including with policymakers where
active engagement is being encouraged by the current govt).
 Drive key areas including market insights, product roadmap prioritization, and strategic
business development.
3. Research:
The position holder provides up to date research insights to the leadership team in the following areas:
 Business Trends & Industry trend analysis
 Market Research

Competencies
A. Core Competencies Proficiency Level (Expert/Moderate/Basic)
1. Interpersonal Skills & Communication Expert
2. Team Management & Leadership qualities Expert
3. Entrepreneurial Innovation Expert
B. Functional Competencies Proficiency Level (Expert/Moderate/Basic)
1. Strategic thinking Expert
2. Strong Business Acumen Expert
3. Market Research, analytics and Expert
conceptualization
4. Budget & Financial Management Expert
5. Ability to understand market trends, financial Expert
data, and customer needs and assess
competitive intelligence data.
6. Statistical tools and analysis Expert

Education & Experience Qualifications

Educational Qualifications (Include additional
certificate required, if any)
Relevant Experience (Type of roles & duration which
an individual should have done in his/her prior
experience)
Necessary:
 Strong academic qualifications, with an
advanced degree in a quantitative discipline
(typically statistics, mathematics, economics,
etc.)
Desirable:
 Tertiary qualifications in a related field
Necessary:
 Minimum 10-15 years of experience in
corporate strategy, strategic consulting,
preferably in aviation/aerospace.
 Track record of successfully driving major
strategic initiatives and large-scale projects
with exceptional achievements
 Expertise in all areas of research (including
design research, market research and

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Job Description: General Manager- Strategy

quantitative research)
 Proven understanding of quantitative and
qualitative research, and track record of using
data to make arguments

pg. 3 Go Airlines (India) Ltd./2014/Research&Strategy/JD1