SPRING 2018

THE LEADING

01
GLOBAL FASHION TECH HOUSE HYPS

HAPPY PLUGS 02
YEVO LABS 03

PORTOFOLIO 04
 IT STARTED
WITH A LOVE STORY
HYPS was born at the end of 2011 when the founder Andreas was
looking for a pair of pink headphones for his girlfriend. When he
didn’t have any luck, he finally took the matter in his own hands -
and painted a pair of headphones himself. And she loved them! He
then realised there was a gap in the market and there was room for
well-designed, affordable headphones that went beyond
functionality. From this belief, the brand Happy Plugs was born.


“
TODAY WE’RE SELLING ONE
PRODUCT EVERY 15 SECONDS
Andreas Vural , Founder
OUR BRANDS
THE HYPS FAMILY

HYPS is a Swedish house of award-winning lifestyle

brands based in Stockholm. The company is a global
leader in fashion tech with a mission to transform the
consumer electronics industry by merging innovative
design, fashion and technology.

HAPPY PLUGS
First CE-brand that successfully hit the
female demographic. Turning tech into
fashion must-haves.

YEVO LABS
Creating the future of audio. YEVO means
- Your Evolution.
 HYPS
QUICK FACTS
SECONDS
15s One HYPS product sold every 15 

seconds around the world.




70+ COUNTRIES
Available in every corner the world.




RETAILERS
10K And growing rapidly within Wireless/Telco,
CE, Duty Free and Fashion/Lifestyle.




DISTRIBUTORS
39 With amazing network and local knowledge
of each market.
 HYPS 01
HAPPY PLUGS 02
YEVO LABS 03

PORTFOLIO 04
HAPPY PLUGS
WHAT COLOR ARE YOU TODAY?

First CE-brand that successfully hit

the female demographic. Turning tech
into fashion must-haves.
SEASON 6

Explore the brand new season 6
from Happy Plugs featuring

HAPPY PLUGS influencer Michelle Randolph as the

new face of Happy Plugs.
HAPPY PLUGS
ORIGINALS HEADPHONES CASES CABLES
SINCE 2011 High Performance Sound Protect and Personalise Charge in the Speed of Light
and Vivid Colors your iPhone in Style
WIRELESS

HEADPHONES
Created from ambition to combine jewelry
and function. The Ear Piece Bluetooth
wireless headphones is the accessory you
wear to turn heads.

The Best Tech of 2017

PCMag
HAPPY PLUGS
WIRELESS EAR PIECE WIRELESS IN-EAR WIRELESS EARBUD+
BLUETOOTH Necklace and Headphones We cut the cord on our best We cut the cord on our
combined. seller bestseller.
HAPPY PLUGS
18’ DROPS Q2 Q3 Q4
SEASONAL Botanica Exotica Hawaiian Nights Carbon Fibre
HAPPY PLUGS
ACCESSORY NECKLACE BRACELET WRIST STRAP
BLUETOOTH Keep your iPhone around Keep your iPhone around Keep your iPhone around
your neck your arm your arm
COLETTE JARED LETO / THIRTY SECONDS TO MARS

H&M
CO-LABS
Collaboration is all about merging the strength,
passion and talent of two amazing partners.
Combining worlds to create something unique
and successful benefiting both parties. We
believe in collaborations…

CHARITY: WATER
 TARGET GROUP

Happy Plugs is the first brand that successfully

reached a female demographic in tech.

BABY BOOMERS
3 %
MEN SILENTS
15 % 8 %

GEN X
42 %

MILLENIALS
47 %

WOMEN
85 %
 HYPS 01
HAPPY PLUGS 02
YEVO LABS 03

PORTFOLIO 04
YEVO LABS
YEVO Labs is a Stockholm-based innovation
lab at the vanguard of consumer tech,
creating the future of audio. From idea to
finished product - we strive to create
products that make our lives easier and
break boundaries of what is possible.
 Experience freedom with YEVO 1, the future of
SEASON 1
 headphones. No wires, NFMI-technology from

YEVO LABS NXP and an amazing sound experience delivered

from Knowles digital balanced armatures.
YEVO LABS
YEVO 1 ONYX BLACK IVORY WHITE JET BLACK
SINCE 2017 True Wireless Headphones True Wireless Headphones True Wireless Headphones
with charging and storage case with charging and storage case with charging and storage case
 HUMANIUM
First product to be crafted from illegal
firearms. Introducing Humanium
Metal - a commodity for peace
 BRAND POSITIONING

PERFORMANCE/QUALITY

TECH / SPORT FASHION/LIFESTYLE

LOW-END
PORTFOLIO
OUR PRODUCTS HYPS 01
HAPPY PLUGS 02
YEVO LABS 03

PORTFOLIO 04
 EARBUD EARBUD PLUS IN-EAR

7711 7702 7701 7706 7819 7812 7816 7811 7726 7717 7716 7721
EARBUD Earbud EARBUD EARBUD EARBUD PLUS EARBUD PLUS EARBUD PLUS EARBUD PLUS IN-EAR IN-EAR IN-EAR IN-EAR
WHITE Pink RED YELLOW WHITE PINK RED YELLO WHITE PINK RED YELLOW

7713 7707 7729 7709 7814 7817 7813 7818 7715 7722 7730 7724
EARBUD EARBUD EARBUD EARBUD EARBUD PLUS EARBUD PLUS EARBUD PLUS EARBUD PLUS IN-EAR IN-EAR IN-EAR IN-EAR
MINT TURQUOISE COBALT CERISE MINT TURQUOISE COBALT CERISE MINT TURQUOISE COBALT CERISE

7705 7727 7735 7737 7815 7821 7822 7823 7720 7728 7736 7738
EARBUD EARBUD EARBUD EARBUD EARBUD PLUS EARBUD PLUS EARBUD PLUS EARBUD PLUS IN-EAR IN-EAR IN-EAR IN-EAR
BLACK GOLD SILVER ROSE GOLD BLACK GOLD SILVER ROSE GOLD BLACK GOLD SILVER ROSE GOLD

7831 7833 7835 7785 7826 7824 7827 7830 7832 7834 7836 7786
EARBUD EARBUD EARBUD EARBUD EARBUD PLUS EARBUD PLUS EARBUD PLUS EARBUD PLUS IN-EAR IN-EAR IN-EAR IN-EAR
CHAMPAGNE SPACE GREY PINK GOLD GREEN MARBLE CHAMPAGNE SPACE GREY PINK GOLD GREEN MARBLE CHAMPAGNE SPACE GREY PINK GOLD GREEN MARBLE

7781 7783 7828 7829 7839 7782 7784 7838

EARBUD EARBUD EARBUD PLUS EARBUD PLUS EARBUD PLUS IN-EAR IN-EAR IN-EAR
WHITE MARBLE BLACK MARBLE WHITE MABLE BLACK MARBLE PINK MARBLE WHITE MARBLE BLACK MARBLE PINK MARBLE

HEADPHONES
EARBUD PLUS WIRELESS IN-EAR WIRELESS EAR PIECE

7884 7886 7880 7883

WIRELESS EARBUD PLUS WIRELESS EARBUD PLUS WIRELESS IN-EAR WIRELESS IN-EAR
WHITE BLUSH WHITE BLUSH

7850 7851
EAR PIECE EAR PIECE
WHITE BLACK

7887 7885 7882 7881

WIRELESS EARBUD PLUS WIRELESS EARBUD PLUS WIRELESS IN-EAR WIRELESS IN-EAR
NUDE BLACK NUDE BLACK

7853
EAR PIECE
SAPPHIRE BLACK

WIRELESS HEADPHONES
iPHONE 7 / 8 iPHONE 7 / 8 iPHONE 7 PLUS / 8 PLUS iPHONE X

9120 9121 9122 9123 9124 9945 9946 9947 9955 9956 9957 9965 9966 9967
SLIM CASE SLIM CASE SLIM CASE SLIM CASE SLIM CASE IPHONE 7/8 IPHONE 7/8 IPHONE 7/8 IPHONE 7/8 PLUS IPHONE 7/8 PLUS IPHONE 7/8 PLUS IPHONE X IPHONE X IPHONE X
WHITE PINK RED YELLOW MINT BLUSH NUDE BLACK BLUSH NUDE BLACK BLUSH NUDE BLACK

9125 9126 9127 9128 9129

SLIM CASE SLIM CASE SLIM CASE SLIM CASE SLIM CASE
TURQUOISE COBALT CERISE BLACK GOLD
9940 9941 9942 9950 9951 9952 9960 9961 9962
IPHONE 7/8 IPHONE 7/8 IPHONE 7/8 IPHONE 7/8 PLUS IPHONE 7/8 PLUS IPHONE 7/8 PLUS IPHONE X IPHONE X IPHONE X
WHITE MARBLE PINK MARBLE BLACK MARBLE WHITE MARBLE PINK MARBLE BLACK MARBLE WHITE MARBLE PINK MARBLE BLACK MARBLE

9130 9131 9132 9133 9134

SLIM CASE SLIM CASE SLIM CASE SLIM CASE SLIM CASE
SILVER ROSE GOLD CHAMPAGNE SPACE GREY PINK GOLD

9135 9136 9137

SLIM CASE SLIM CASE SLIM CASE
GREEN MARBLE WHITE MARBLE BLACK MARBLE

IPHONE CASE
 WRIST STRAP / BRACELET NECKLACE

9210 9211 9215 9216 9200 9201 9205 9206

STUDDED WRIST STRAP STUDDED WRIST STRAP LEATHER WRIST STRAP LEATHER WRIST STRAP LEATHER NECKLACE LEATHER NECKLACE ZIPPER NECKLACE ZIPPER NECKLACE
BLACK NUDE BLACK NUDE BLACK NUDE GUN GOLD

CASE ACCESSORIES
 LIGHTNING / 8-PIN MICRO-USB

9909 9902 9901 9905 9914 9906 9927 9920 9919 9923 9929 9924
LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE
WHITE PINK RED YELLOW MINT TURQUOISE WHITE PINK RED YELLOW MINT TURQUOISE

9908 9907 9904 9910 9911 9912 9926 9925 9922 9916 9917 9918
LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE
COBALT CERISE BLACK GOLD SILVER ROSE GOLD COBALT CERISE BLACK GOLD SILVER ROSE GOLD

9930 9931 9932 9933 9934 9935

LIGHTNING CABLE LIGHTNING CABLE LIGHTNING CABLE MICRO-USB CABLE MICRO-USB CABLE MICRO-USB CABLE
CHAMPAGNE SPACE GREY PINK GOLD CHAMPAGNE SPACE GREY PINK GOLD

CHARGE & SYNC CABLES

Q1 - PINK MARBLE Q2 - BOTANICA EXOTICA

9141 9151 9161 7894 9301 9302 9303 7893 7894

IPHONE 7/8 IPHONE 7/8 PLUS IPHONE X EARBUD PLUS PINK IPHONE 7/8 IPHONE 7/8 PLUS IPHONE X IN-EAR EARBUD PLUS
PINK MARBLE PINK MARBLE PINK MARBLE MARBLE BOTANICA EXOTICA BOTANICA EXOTICA BOTANICA EXOTICA BOTANICA EXOTICA BOTANICA EXOTICA

Q3 - HAWAIIAN NIGHTS Q4 - CARBON FIBRE

7894
9306 9307 9308 EARBUD PLUS 9311 9312 9313 7602
IPHONE 7/8 PLUS IPHONE 7/8 PLUS IPHONE X HAWAIIAN NIGHTS IPHONE 7/8 IPHONE 7/8 PLUS IPHONE X EARBUD PLUS
HAWAIIAN NIGHTS HAWAIIAN NIGHTS HAWAIIAN NIGHTS CARBON FIBRE CARBON FIBRE CARBON FIBRE CARBON FIBRE

2018 - SEASONAL DROPS

CO-LABS

CHARITY: WATER TSTM H&M MTV WEEKDAY

We care about the world and the people Our first co-lab together with Jared Global fashion brand with exclusive Celebrating diversity and humanity Urban minimalist collection.
around us. In-depth text about charity: Lehto, front figure of rock band Thirty online collection worldwide. though color, our MTV Rainbow Edition
water. Seconds To Mars. headphones wen’t viral.

CO-LABS
WALL FLOOR TABLE

2314
2332 2331 2330 SOUND PIECE MINI POS
POS HANG-ON POS HANG-ON POS HANG-ON
LARGE MEDIUM SMALL

COUNTER

2336 2334 2339 2368

2335
POS COUNTER DISPLAY POS ACRYLIC STEP POS FLOOR DISPLAY POS EAR PIECE COUNTER DISPLAY
POS COUNTER DISPLAY
4-SIDED
2-SIDED

POINT OF SALES
YEVO 1 CO-LABS

YLAB01 YLAB02 YLAB03 YLAB04 YLAB05

YEVO 1 YEVO 1 YEVO 1 YEVO 1 YEVO 1
ONYX BLACK IVORY WHITE JET BLACK COLETTE HUMANIUM

YEVO 1
 YLAB102 YLAB101
POS DISPLAY POS DISPLAY
LARGE SMALL

YEVO - POINT OF SALES

THANK YOU!