TIMELINE

MARKETING
GUIDE

#timelinemarketing Page 1

Copyright © 2017 WhenHub. All Rights Reserved.

 Contents

⌾ Understanding Timeline Marketing

50
⌾ Timeline Marketing Catalog
⌾ Past
⌾ Present
⌾ Future

⌾ Get started with Timeline Marketing

Great marketing
ideas in our
Timeline Marketing
Catalog
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 What is Timeline
Marketing?

a
Timeline Marketing is a new and
innovative Content Marketing technique.
It uses time as a vector for organizing
and presenting interactive content, while
also creating future engagement and
conversion opportunities through
calendar integration.

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 Timeline Marketing
Content Marketing
is TOFU
SALES FUNNEL
(Top of the Funnel)
marketing
Website Visitor
No barrier to consumption
• Attracts broad but
TOFU
Blog post, press release, web page

relevant audience of leads

Low barrier to consumption

• Educates audience about

Cheat-sheet, white paper, guide,
how-to, short videos and timelines MOFU
Moderate barrier to consumption
your brand and business
BOFU Longer videos, ebooks, case studies

High barrier to consumption

Executive summary, demos,
• Steers leads to MOFU assessments, brochures

(Middle of the Funnel)

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 Demand for Interactive Content

User surveys indicate that interactive

content is most important at the
early stage of the marketing process
when the focus is on awareness and
discovery. Since Timeline Marketing
is highly interactive, it is best-suited
for TOFU (Top of the Funnel)
marketing activities.

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 Timeline Marketing Benefits

Timeline Marketing, like other content

marketing, centers around creating,
publishing, and distributing online
content for your target audience to
attract new customers. It enables you
to create engaging interactive content
with low effort and almost no cost.

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 Timeline Marketing Benefits

People use ad blockers

It makes your content visible
to the more than 200 million
people using ad blockers

Greater brand recall

It is interactive and better for
brand recall and engagement

Higher conversion rate

It is more engaging and
drives higher conversion rates

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 Advantages of Timeline Marketing

LOW COST INTERACTIVE VISUALLY ENGAGING

No software or graphic design Built-in interactivity to engage With short attention spans,
costs audience people respond better to visual
content

INCREASED ROI FUTURE TOUCH POINT MOBILE-FRIENDLY

Leverages existing marketing Unlocks future engagement Rich, interactive mobile content
assets potential through calendar without time and cost of
events building mobile app

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 Advantages of Timeline Marketing

PERSONALIZABLE NETWORK EFFECT AGGREGATES MEDIA

Publish content that is both Audience can share and embed Photos, videos, locations,
useful and personalizable thus increasing reach documents and links work
together for high impact

MULTI-PLATFORM VARIED VISUALIZATIONS CUSTOMIZABLE

Embed on websites, blogs and Many ways to present content Ability to add custom content
Facebook for wider exposure adds variety and differentiation and use of themes helps match
brand

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 What makes Timeline Marketing unique?

Most content marketing is just

content and nothing else. After
consumption, it loses value. Timeline
Marketing is unique because it adds
a functional element to Content
Marketing giving marketers the
ability to place content into a user’s
calendar for FUTURE, date-driven
conversion, thus increasing value.

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How do you create Timeline Marketing content?
Timeline Marketing can be used with any existing content that has a time-based component.
Once you have identified and curated such content, you can use a timeline publishing tool
such as WhenHub Studio to create and publish an interactive timeline.

01 CURATE MARKETING CONTENT THAT IS TIME-BASED

Existing photos, videos, documents, websites and
text content that can be organized by time are all
perfect for Timeline Marketing.

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How do you create Timeline Marketing content?
Timeline Marketing can be used with any existing content that has a time-based component.
Once you have identified and curated such content, you can use a timeline publishing tool
such as WhenHub Studio to create and publish an interactive timeline.

01 CURATE MARKETING CONTENT THAT IS TIME-BASED

Existing photos, videos, documents, websites and
text content that can be organized by time are all
perfect for Timeline Marketing.

02 USE A TOOL TO CREATE AN INTERACTIVE TIMELINE

Using a tool such a WhenHub Studio, organize the
time-based content, select an interactive
visualization and create your timeline.

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How do you create Timeline Marketing content?
Timeline Marketing can be used with any existing content that has a time-based component.
Once you have identified and curated such content, you can use a timeline publishing tool
such as WhenHub Studio to create and publish an interactive timeline.

01 CURATE MARKETING CONTENT THAT IS TIME-BASED

Existing photos, videos, documents, websites and
text content that can be organized by time are all
perfect for Timeline Marketing.

02 USE A TOOL TO CREATE AN INTERACTIVE TIMELINE

Using a tool such a WhenHub Studio, organize the
time-based content, select an interactive
visualization and create your timeline.

03 PUBLISH THE TIMELINE TO THE WEB AND FACEBOOK

Once your timeline is ready, publish it to the web or
Facebook and track inbound clicks as users
discover and interact with your published timelines. Page 13
 Timeline Marketing Example 1

An travel agency uses a card-based

timeline to make it easy for its customers
to create a personalized itinerary and add
it to their phone or computer calendar

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 Timeline Marketing Example 2
A company that makes Coffee Makers
engages its customers by showcasing the
evolution of coffee around the world using
an interactive video timeline

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TIMELINE MARKETING
CATALOG

PAST
This section contains Timeline Marketing ideas
that work best with content from the past. They
are great for evoking brand nostalgia, and for
making older content easier for your audience to
discover, in the process, exposing them to fresh
content and potential new business.

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COMPANY
HISTORY

1
Create a company
history timeline that
invites exploration and
evokes brand
nostalgia. Those old
photos aren’t doing
anything sitting in the
archive…put them to
work in a timeline.
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ANNUAL
REPORTS

2
Create an annual
reports timeline that is
more than just PDF
links. Provide context
with photos, videos
and links that help an
investor know more
than just the numbers.

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MERGERS &
ACQUISITIONS

3
M&A press releases
are usually boring. For
the most important
mergers/acquisitions,
tell a deeper story.
Share information
about both companies
and provide context.

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PRODUCT
PACKAGING

4
Engage your audience
by telling them more
about your product’s
packaging evolution.
Dive into the story
behind the packaging
and share photos of
the process and what
didn’t make the cut.
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BRAND
STORYTELLING

5
Every brand has a
story. A single video or
blog post rarely does
justice to the story.
Create a lush timeline
that tells the complete
story of your brand
with photos, videos,
documents and links.
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PRODUCT
MILESTONES

6
Celebrate your
product milestones.
Create a timeline that
informs your
customers of major
developments and for
some products, helps
with technical support.

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 AWARDS

7
Your customers and
prospects aren’t going
to learn about your
awards from press
releases. Showcase
them in a timeline and
share pride in a job
well done.

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 MEDIA
COVERAGE

8
A page of blue links is
an uninteresting way
to highlight your media
coverage. Create an
interactive timeline
with photos, videos,
links and location to
make media mentions
easier to explore.
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EVENT
SPONSORSHIPS

9
Keep that sponsorship
money working long
after an event, by
highlighting all your
event sponsorships in
a beautiful, interactive
timeline.

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PHILANTHROPIC
ACTIVITIES

10
Actions speak louder
than words. If your
company supports
communities, let your
audience know. Timeline
your philanthropic
activities and add a
human touch with
videos and photos.
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CONFERENCE/
TRADE SHOW

11
Highlight your
conference speaking
engagements and
trade show presence
in a dedicated timeline
and share some of the
excitement and
energy.

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EMPLOYEE
TALKS

12
Do your employees
speak frequently at
conferences and user
group events? Catalog
these talks in one
timeline so they are
easier to find, and shine
a light on your
company’s contributions.
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INVENTIONS &
DISCOVERIES

13
Have a great R&D
team? Give your
patents, inventions
and discoveries new
life by organizing them
in a timeline, complete
with inventor interviews
and further reading
document downloads.
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ENVIRONMENT/
SUSTAINABILITY

14
If your company is
doing its part to help
the environment, then
it needs to be
showcased. Create a
timeline for all your
environmental efforts
and build trust with
your customers.
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FACILITY
EXPANSION

15
Corporate facility
expansions rarely get
much play after the
initial opening. A
timeline with locations
and videos of various
facilities gives your
audience a better
sense of your growth.
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PRODUCT
SAFETY
ADVISORIES

16
While they are
undesirable,
sometimes product
recalls occur. Make it
easy for your
customers to find
them with a timeline of
safety advisories and
recall notices.
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INDUSTRY:
THIS DAY IN
HISTORY

17
Every industry has a
history. Tell your
audience the story of
your industry a day,
month or year at a
time. Highlight
important events and
share how your
company part of it.
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TIMELINE MARKETING
CATALOG

PRESENT
This section contains Timeline Marketing ideas
geared towards aggregating current content, and
publishing fresh Daily or Weekly content. Unlike
single blog posts or tweets, you can harness the
interactivity of the timeline to create an immersive
user experience from such regular content.

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SOCIAL MEDIA
FEED

1
Aggregate the best of
your social media
posts in one timeline
and publish it on your
website. Reap the
benefits of that witty
post or that awesome
video long after it was
published.
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BLOG FEED

2
Automatically
aggregate all your
blogs and blog posts
into an interactive
timeline and make it
easy for your audience
to discover all the
great content you
have created.
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AD CAMPAIGNS

3
Multiply your ad
campaign investment
by creating a timeline
showcasing your ads.
Even a cursory glance
at such a timeline
exposes your audience
to your key messages.

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DAILY/WEEKLY
PRODUCT TIP

4
Share daily or weekly
tips about your
product on a timeline.
Customers who
subscribe to your
timeline will think of
your products each
time they glance at
their calendar.
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DAILY/WEEKLY
PRODUCT
FEATURE

5
Share daily or weekly
tips about product
features on a timeline.
Customers can
subscribe to your
timeline and learn
more about your
product right from
their calendar.
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DAILY/WEEKLY
FEATURED
CUSTOMER

6
Highlight your best
customers in a
timeline. They will
share it with others
and give more
exposure to your
website and product
offerings.

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DAILY/WEEKLY
FEATURED
SOCIAL MEDIA
POST

7
Highlight your best
social media post
daily or weekly in a
timeline to create a
highly engaging and
immersive experience
for your audience.

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DAILY/WEEKLY
COMPANY
STORIES

8
Some anecdotes and
stories are worth
telling, but not in the
long format of a blog
post. A timeline post is
the perfect way to
share interesting
stories that are short
and sweet.
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DAILY/WEEKLY
FEATURED
INDUSTRY ISSUE

9
Become the thought
leader for your industry
by creating a timeline
that highlights the
single biggest
daily/weekly issue for
your industry.

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DAILY/WEEKLY
INDUSTRY
“BEST OF”

10
Help your audience
understand the newest
and best
developments in your
industry with a
daily/weekly news
timeline. Your timeline
will become the go-to
place for journalists.
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DAILY/WEEKLY
DIY PROJECT

11
Do you make products
that encourage Do-it-
yourself projects?
Publish a daily/weekly
DIY project. Users can
add the timeline feed
to their calendar and
learn about your
products cool features.
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PRODUCT
TRAINING
VIDEOS

12
Organize all your
product training videos
into a timeline and
make them easy to
find and view. You can
also easily add
supplementary
material such as
documents and files.
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BEHIND-THE-
SCENES
VIDEOS

13
Users love finding out
what happens behind
the scenes. Add a
human side to your
business by creating a
timeline showcasing
behind the scenes
videos and photos of
life at your company.
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DAILY
INVESTOR
INFORMATION

14
Make regulatory
information more
accessible to investors
by adding it to a
timeline. Also keep
investors in the know
about important dates
in the future with the
same timeline.
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DAILY
FEATURED
USER CONTENT

15
If your users are
featuring your product
on social media, a
timeline is the best
way to promote it.
Other users will
discover it and will be
motivated to create
more content.
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DAILY/WEEKLY
PRODUCT
MEME

16
Join the fun and
publish use the meme
du jour to publish a
daily or weekly post
about your product.
Put these in a timeline
so users can see that
you have wit and a
sense of humor.
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TIMELINE MARKETING
CATALOG

FUTURE
This section contains Timeline Marketing ideas
that are geared towards events in the future, or
collections of events that can be time-shifted to
create a personalized user experience. Ideas that
are time-shiftable will display a clock icon.

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COMPLIANCE
EVENTS

1
Help your audience by
curating and
publishing a
compliance timeline.
They can add it to their
calendar and thank
you every time they
see your company
name in the footer.
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SELF-LEARNING
SCHEDULE

2
Publish a self-learning
schedule for your
product or service.
Users can time-shift
so it’s personalized for
their life and add it to
their calendar.

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PERSONAL
CARE REGIMEN

3
If you are in the health
and wellness industry,
creating personal care
regimen schedules is a
perfect way to engage
your audience. They
can time-shift and
add to their calendar,
making it personal.
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MAINTENANCE
SCHEDULE

4
Are you in an industry
with serviceable
products? Do your
customers a favor and
publish time-shiftable
maintenance
schedules that they
can personalize and
add to their calendar.
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DIY PROJECT
PLAN

5
What’s missing from
most DIY project plans
is a schedule. Publish
your DIY project plan
as a time-shiftable
timeline that users can
add to their calendar
so they can plan when
to work on each step.
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PLACE TOUR
SCHEDULE

6
Do you frequently
organize facility or
location tours? Publish
a timeline and let your
customers time-shift
and add it to their
calendars so they
know exactly where
they will be at any time.
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PROCESS
STRUCTURE &
PLAN

7
If your product has
complex processes
that must be followed
on a schedule, you
can make it easy for
your customers by
publishing a schedule
that they can time-
shift and personalize.
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PAYMENT
PLAN

8
If you are in the
finance industry, you
can publish helpful
payment plans for
your customers. They
can time-shift the
plans to personalize
and add to their
calendars.
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UPCOMING
TRADE SHOW
PRESENCE

9
Let your customers
know of your
upcoming trade show
presence in a timeline
so they can reach out
and connect with you.

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SECRET
FLASH SALE

10
Publish a Flash Sale
schedule. Only
customers who add it
to their calendar will
know when the sale
occurs and benefit
from the discounts.

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WEEKLY
SALES
PROMOTIONS

11
Get more sales by
helping customers
plan ahead. Publish a
timeline with your
biggest sales so users
can add it to their
calendar and get
notified when the sale
is on.
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HOLIDAY
PROMOTIONS

12
Holidays are a busy
time. If you publish a
timeline of major
holiday promotions,
customers can add it
to their calendar and
get notified so they
don’t miss out on
something big.
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INDUSTRY
DUE DATES

13
Lead your industry by
publishing timelines
with due dates for
major filings and/or
events. Everyone who
adds the timeline to
their calendar will see
your company name
and thank you.
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NEW PRODUCT
RELEASE
SCHEDULE

14
Build excitement and
anticipation by
publishing a timeline
for product releases.
These timelines are
also helpful as they
provide historical
context after the
release is done.
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UPCOMING
TRAINING
CLASSES

15
Publish a timeline of
training classes that
customers can add to
their calendar. Much
more practical than
publishing a PDF and
having them manually
add to their calendar.

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UPCOMING
CONFERENCE
SCHEDULE

16
Let your users and
customers know of
upcoming
conferences your
employees will be
attending so they can
plan ahead and setup
meetings.

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WEBINAR
SCHEDULE

17
Help your customers
easily discover your
webinar schedule and
add it to their
calendars so they are
notified on time.
Increase webinar
attendance and build
customer loyalty.
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 Get started with Timeline Marketing!

WhenHub Studio is the

simplest solution for
creating and publishing
beautiful, interactive and
engaging marketing
timelines.

Try it now and get started

with Timeline Marketing!

https://studio.whenhub.com Page 69

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www.whenhub.com

Page 70
by Nik Kalyani
@techbubble nik@whenhub.com