TABLE OF CONTENTS

Approval Page .................................................................................................. ii

Preface ……………………………………………………………………… iii

Abstract ........................................................................................................... iv

Table of Content ............................................................................................... v

CHAPTER 1: INTRODUCTION

1.1 Background of Research ............................................................................ 1

1.2 Statement Problem ..................................................................................... 3

1.3 Purpose of Research ................................................................................... 4

1.4 Significance of Research ............................................................................ 4

1.5 Definition of Key terms ............................................................................. 5

CHAPTER II: THEORETICAL FOUNDATION

2.1 Semiotics .................................................................................................... 6

2.2 The Field of Semiotics ............................................................................... 10

2.3 Visual ......................................................................................................... 11

2.3.1Picture or Illustration.......................................................................... 11

2.3.2 Typography ....................................................................................... 11

2.3.3 Color ................................................................................................ 13

2.4 Movie Poster .............................................................................................. 20

2.5 Tagline ....................................................................................................... 21

2.5.1 Definition of Tagline ......................................................................... 21

2.5.2 Function of Tagline .......................................................................... 22

CHAPTER III: RESEARCH METHOD

3.1 Research Design ......................................................................................... 23

3.2 Source of Data ............................................................................................ 23

3.3 Technique of Collecting Data .................................................................... 24

3.4 Technique of Analyzing Data .................................................................... 25

3.5 Organization of Writing ............................................................................. 26

CHAPTER IV: FINDING AND DISCUSSION

4.1 Semiotics Elements Appearing on European Horror Movie

Posters ....................................................................................................... 27

4.2 The Meaning of Visual Appearing on European Horror Movie

Posters ....................................................................................................... 49

CHAPTER V: CONCLUSIONS AND SUGGESTIONS

5.1 Conclusions ................................................................................................ 72

5.2 Suggestions ................................................................................................ 73

BIBLIOGRAPHY ............................................................................................ 74

APPENDIX .................................................................................................... 76