Curriculum Multimedia Design 01092014

Curriculum Multimedia Design and Communication programme – Local part
Curriculum
Multimedia Designer
Academy Profession Programme (AP) in
Multimedia Design and Communication
National Curriculum issued by

The Network of Danish Academies providing the Academy
Profession programme (AP) in Multimedia Design and
Communication, September 2014
Local Curriculum issued by

KEA, Copenhagen School of Design and Technology
1.
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Curriculum Multimedia Design and Communication programme – Collective part
1. Table of contents
1. Table of contents ..............................................................................................................................1

2. Structure of the programme ............................................................................................................3
3. The programme is governed by the following acts and orders .......................................................3
3.1 Title of programme and graduates ....................................................................................................4
4. Programme objectives ......................................................................................................................4
5. The programme’s core areas and ECTS scope ..................................................................................4
5.1 Core area: Business ...........................................................................................................................5
5.2 Core area: Communication and presentation ...................................................................................5
5.3 Core area: Design and visualisation ..................................................................................................6
5.4 Core area: Interaction development .................................................................................................7
6. Mandatory elements within the programme’s core areas ..............................................................8
6.1 Mandatory Element Multimedia Production Basic: Business, Communication and
presentation, Design and visualisation and Interaction development. .............................................8
6.2 Mandatory element Multimedia Production Advanced: Communication and presentation,
Design and visualisation and Interaction development. .................................................................11
7. Number of exams in the mandatory elements ..............................................................................12
8. Internship ........................................................................................................................................13
9. Final exam project ..........................................................................................................................14
10. Overview of exams .........................................................................................................................15
11. Transfer of credit.............................................................................................................................15
11.1 Advance credit approval ..................................................................................................................15
12. Exemption from the curriculum .....................................................................................................16
13. Effective date and transition period ............................................... Error! Bookmark not defined.
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2. Structure of the programme
1st year 2nd year
10 ECTS Business 10 ECTS

20 ECTS Communication and Presentation 15 ECTS 5 ECTS
Core Areas
25 ECTS Design and Visualisation 20 ECTS 5 ECTS
25 ECTS Interaction Development 15 ECTS 10 ECTS
Elective subjects1 10 ECTS 10 ECTS
Internship 15 ECTS 15 ECTS
Final exam project 15 ECTS 15 ECTS
Total 120 ECTS 60 ECTS 60 ECTS
The curriculum for the Multimedia Design programme has been prepared on the basis of the guidelines in
the Executive Order no. 1061 of 14 November 2012 on the Business Academy (AP) programme for Media
and Communication (Multimedia Designer).
The programme is a full‐time course that comprises two student full time equivalents (FTE). One student FTE
is equivalent one student’s full‐time work for one year. A student FTE is equivalent to 60 points in the Euro‐
pean Credit Transfer System (ECTS). The official duration of the study programme is 120 ECTS points. The
programme is level 5 in the Qualifications Framework for Danish Higher Education.
3. The programme is governed by the following acts and orders
 Act no. 467 of May 8th 2013 on Academy Profession degree programmes and Professional Bachelor
programmes.
 Executive Order no. 1521 of December 16th 2013 on Academy Profession and Professional Bachelor
programmes.
 Executive Order no. 1061 of November 14th 2012 on Academy Profession degree programme (AP)
for Media and Communication (Multimedia Designer).
 Executive Order no. 745 of June 24th 2013 on quality assurance and quality control in professionally
oriented higher education programmes.
 Executive Order no. 223 of March 11th 2014 on access to Academy Profession degree programmes
and Professional Bachelor programmes.
 Executive Order no. 1519 of December 16th 2013 on examination regulations in professionally ori‐
ented higher education programmes.
 Executive Order no. 262 of March 20th 2007 on grading scale and other types of evaluation.
 Executive Order no. 374 of April 4th 2014 on open education (professionally oriented adult educa‐
tion) etc.
The valid and current acts/orders are accessible at www.retsinfo.dk
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See the institutional part of the study curriculum for a description of elective elements .
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3.1 Title of programme and graduates
The title of the programme is Academy Profession programme for Media and Communication.
The graduates are entitled to call themselves ‘Multimedia Designer’.
In English the title is Academy Profession Degree in Multimedia Design and Communication.
4. Programme objectives
The programme aims at qualifying the student to independently design, plan, implement and manage mul‐
timedia tasks and to contribute to implementing, managing and maintaining multimedia productions.
Learning objectives for Multimedia Designer AP

Learning objectives for the programme consist of the knowledge, skills and competences achieved by the
Multimedia Designer graduate during his/her course of study.
Knowledge
The graduate has knowledge about:
 practice and central applied theory and methodology within analysis, concept development, design,
planning, realisation and management of multimedia tasks and the implementation, management,
and maintenance of multimedia production, as well as
 the understanding of interdisciplinary issues within the multimedia field in relation to both individual
and team‐based project work.
Skills
The graduate is able to:
 apply central methods and tools within analysis, concept development, design and planning as well
as the realisation and management of multimedia tasks,
 evaluate practice‐oriented issues within the field of multimedia, list and choose solutions, and
 communicate practice‐oriented issues and solutions within the multimedia field to collaboration
partners and users.
Competences
The graduate is able to:
 independently handle analysis, concept development, design and planning as well as the realisation
and management of multimedia tasks, and participate in the implementation, management and
maintenance of multimedia productions,
 handle development‐oriented situations and, through innovative processes, adapt multimedia solu‐
tions according to commercial conditions,
 acquire new knowledge, skills and competences within the field of multimedia,
 participate in managerial and work‐related functions in collaboration with others regardless of their
educational, linguistic, and cultural background, and
 participate professionally in and manage collaboration and communication within networks.
5. The programme’s core areas

The Programmes consists of the following key subjects
 Business (10 ECTS)
 Communication and presentation (20 ECTS)
 Design and visualisation (25 ECTS)
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 Interaction development (25 ECTS)
Total 80 ECTS points
5.1 Core area: Business

Content
The objective of the core area is to qualify the student to incorporate organisational aspects in multimedia
development and application and to enable the student to plan, manage, and complete a development pro‐
ject.
ECTS scope
10 ECTS
Learning objectives
Knowledge
The student has development‐based knowledge and understanding of
 central subjects in multimedia‐related business law, including copyright, the Data Protection Act,
and contract law
 the company’s management, communication and decision‐making processes
 the organisational consequences which the implementation of multimedia productions can have in
an organisation
 central methods and tools for financial planning and control of multimedia productions
 central subjects within innovation and entrepreneurship
Skills
The student is able to
 assess the vision, mission, and values as well as the strategy and business culture of organisations in
relation to multimedia production
Competences
 handle relevant theories, methods, and IT‐tools for the purpose of planning, managing, and quality
assuring development projects
 participate professionally in discipline‐specific and interdisciplinary teams, internally and externally
 acquire new knowledge, skills and competences in relation to the business area
5.2 Core area: Communication and presentation

Content
The objective of the core area is to ensure that the student acquires knowledge, skills, and competences for
handling communication in relation to multimedia tasks and to ensure that the student is able to handle
communication paths and opportunities in complex organisations and networks, locally as well as globally
ECTS scope
20 ECTS
Learning objectives
Knowledge
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 central theories and methods applied within communication in relation to multimedia
 central theories and methods applied within marketing in relation to multimedia
 central communicative instruments and applied genres
 central concepts within media sociology (historical and present use of media by different social
groups)
Skills
 collect and assess empirical data on target groups and usage situations
 apply central methods and tools to describe a target group in relation to multimedia tasks
 assess and produce communication aimed at specific target groups
 apply central methods and tools for constructing and assessing information architecture including
structuring, planning, and presentation of information
 apply central methods and tools for planning and implementing user tests
 conclude and present a development project in a report
 apply central methods and tools for presentations to stakeholders
 assess and apply communicative elements in different media productions
 assess the influence of cultural factors on national and global communication
 assess correlations between cultural identity and forms of expression
 prepare, choose, and present a communication strategy and communication forms for the solution
of multimedia tasks in a globalised community
Competences
 handle communication and marketing across platforms
 handle digital marketing
 handle interactive communication in multimedia products
 acquire new knowledge, skills, and competences in relation to the business area
5.3 Core area: Design and visualisation

Content:
The objective of the core area is that the student should to be able to apply methods and principles for mul‐
timedia design processes and concept development. The student must be able to apply methods to the de‐
sign and development of interactive user interfaces for central digital platforms. Furthermore, the student
should be able to apply methods to the integration of different kinds of digital media expressions on differ‐
ent digital platforms.
ECTS scope
25 ECTS
Learning objectives
Knowledge
 central tools for the production of video and audio
 central methods for design documentation
 the history of design and aesthetics in relation to the multimedia field
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 the correlation between usage and design in relation to the multimedia field
 central theories and methods in relation to animation techniques
 central theories and methods in relation to storytelling and production techniques
Skills
The students is able to
 assess and apply central methods for ideation and concept development
 design user interfaces for different digital platforms on the basis of central theories and assessment
models
 assess and apply central methods for user‐centered design
 assess and apply central principles for digital graphic design
 assess and apply aesthetic styles in relation to the multimedia field
 assess and prepare graphical material for further digital production
 present design‐related problems and solutions to stakeholders
 assess and apply methods for documentation of interactive multimedia productions
 assess and apply production and postproduction techniques to video and audio productions
 communicate the choice of media elements to stakeholders
Competences
 handle and create the correlation between message and design
 handle and create the correlation between identity and design
 handle design and development of interactive user interfaces
 handle and integrate the expression of digital media on different digital platforms
 acquire new knowledge, skills, and competences in relation the business area
5.4 Core area: Interaction development

The student must be able to model, format, structure, document, and implement dynamic multimedia appli‐
cations. The student must attain a basic understanding of systems development. The student must attain
skills in the structuring and implementation of complex dynamic multimedia applications, including the inte‐
gration of databases
ECTS scope
25 ECTS
Learning objectives
Knowledge
 the construction and usage of the internet
 object‐oriented programming in relation to multimedia practice
 scope and limitations of development environments in practice
 elements applied in Content Management Systems (CMS) in practice
 central theories and methods applied within systems development
 interfaces for data exchange with third party services
 key security aspects of networks, multimedia applications and data communication
Skills
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 assess and apply central methods and tools for search engine optimisation (SEO)
 prepare and present documentation according to current practice
 assess and apply contemporary formatting languages
 program client and server‐based multimedia applications
 apply central methods and tools to model, structure, and implement functionality
 apply a currently used data manipulation language for databases
 apply key methods in data modelling and implementation of databases
 apply key methods for quality assurance by means of tests and debugging
Competences
 handle modelling, structuring and formatting of information according to current practice
 handle modelling, structuring and programming of functionality
 handle integration of various types of media in multimedia applications
 handle data persisting to dynamic multimedia applications
6. Mandatory elements within the programme’s core areas

The mandatory elements are
1. Multimedia Production Basic (60 ECTS) on 1st and 2nd semester
2. Multimedia Production Advanced (20 ECTS) on 3rd semester
Total 80 ECTS
Both mandatory elements concludes with an exam.
6.1 Mandatory Element Multimedia Production Basic: Business, Communication and

presentation, Design and visualisation and Interaction development.
ECTS scope
60 ECTS comprised of
 10 ECTS from the core area Business

 15 ECTS from the core area Communication and presentation
 20 ECTS from the core area Design and visualisation
 15 ECTS from the core area Interaction development
Content
This first mandatory element contributes aims to qualify the student to
 incorporate organisational aspects in multimedia development and application and to enable the
student to plan, manage, and complete a development project
 acquire knowledge, skills, and competences for handling communication in relation to multime‐
dia tasks
 apply methods and principles for multimedia design processes and concept development The
student must be able to apply methods to the design and development of interactive user inter‐
faces for central digital platforms
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 be able to model, format, structure, document and implement dynamic multimedia applications.
The student must obtain a basic understanding of systems development.
Learning objectives
Knowledge (Business)
 central subjects in multimedia‐related business law, including copyright, the Data Protection Act,
and contract law
 the company’s management, communication and decision‐making processes
 the organisational consequences which the implementation of multimedia productions can have in
an organisation
 central methods and tools for financial planning and control of multimedia productions
 central subjects within innovation and entrepreneurship
Knowledge (Communication and presentation)

 central theories and methods applied within communication in relation to multimedia
 central theories and methods applied within marketing in relation to multimedia
 central communicative instruments and applied genres
Knowledge (Design and visualisation)

 central tools for the production of video and audio
 central methods for design documentation
 the history of design and aesthetics in relation to the multimedia field
 the correlation between usage and design in relation to the multimedia field
Knowledge (Interaction development)

 the construction and usage of the internet
 object‐oriented programming in relation to multimedia practice
 scope and limitations of development environments in practice
 elements applied in Content Management Systems (CMS) in practice
 central theories and methods applied within systems development
Skills (Business)
 assess the vision, mission, and values as well as the strategy and business culture of organisations in
relation to multimedia production
Skills (Communication and presentation)

 collect and assess empirical data on target groups and usage situations
 apply central methods and tools to describe a target group in relation to multimedia tasks
 assess and produce communication aimed at specific target groups
 apply central methods and tools for constructing and assessing information architecture including
structuring, planning, and presentation of information
 apply central methods and tools for planning and implementing user tests
 conclude and present a development project in a report
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 apply central methods and tools for presentations to stakeholders
Skills (Design and visualisation)

 assess and apply central methods for ideation and concept development
 design user interfaces for different digital platforms on the basis of central theories and assessment
models
 assess and apply central methods for user‐centered design
 assess and apply central principles for digital graphic design
 assess and apply aesthetic styles in relation to the multimedia field
 assess and prepare graphical material for further digital production
 present design‐related problems and solutions to stakeholders
Skills (Interaction development)

 assess and apply central methods and tools for search engine optimisation (SEO)
 prepare and present documentation according to current practice
 assess and apply contemporary formatting languages
 program client and server‐based multimedia applications
 apply central methods and tools to model, structure, and implement functionality
Competences (Business)
 handle relevant theories, methods, and IT‐tools for the purpose of planning, managing, and quality
assuring development projects
 acquire new knowledge, skills and competences in relation to the business area
Competences (Communication and presentation)

 handle communication and marketing across platforms
 handle digital marketing
Competences (Design and visualisation)

 handle and create the correlation between message and design
 handle and create the correlation between identity and design
 handle design and development of interactive user interfaces
 acquire new knowledge, skills, and competences in relation the business are
Competences (Interaction development)

 handle the modelling, structuring, and formatting of information according to current practice
This mandatory element concludes with an exam (1‐year exam)
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Evaluation
This exam is evaluated with an external examiner and is graded according to the 7‐point scale.
Learning objective for this mandatory element is identical to the learning objectives for the exam.
Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum.
6.2 Mandatory element Multimedia Production Advanced: Communication and presentation,

Design and visualisation and Interaction development.
ECTS scope
20 ECTS comprised of
 5 ECTS from the core area Communication and presentation
 5 ECTS from the core area Design and visualisation
 10 ECTS from the core area Interaction development
Content
This second mandatory element contributes aims to qualify the student to
 handle communication paths and the scope presented by complex organisations and networks,
locally and globally.
 be able, on a methodical basis, to integrate digital media expressions on different digital platforms.
 achieve skills in the structuring and implementation of complex dynamic multimedia applications,
including the integration of databases.
Learning objectives
Knowledge (Communication and presentation)

 central concepts within media sociology (historical and present use of media by different social
groups)
Knowledge (Design and visualisation)

 central theories and methods in relation to animation techniques
 central theories and methods in relation to storytelling and production techniques
Knowledge (Interaction development)

 interfaces for data exchange with third party services
 key security aspects of networks, multimedia applications and data communication
Skills (Communication and presentation)

 assess and apply communicative elements in different media productions
 assess the influence of cultural factors on national and global communication
 assess correlations between cultural identity and forms of expression
 prepare, choose, and present a communication strategy and communication forms for the solution
of multimedia tasks in a globalised community
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Skills (Design and visualisation)
 assess and apply methods for documentation of interactive multimedia productions
 assess and apply production and postproduction techniques to video and audio productions
 communicate the choice of media elements to stakeholders
Skills (Interaction development)

 apply a currently used data manipulation language for databases
 apply key methods in data modelling and implementation of databases
 apply key methods for quality assurance by means of tests and debugging
Competences (Communication and presentation)

 handle interactive communication in multimedia products
 participate professionally in discipline‐specific and interdisciplinary teams, internally and externall
Competences (Design and visualisation)

 handle and integrate the expression of digital media on different digital platforms
Competences (Interaction development)

 handle modelling, structuring, and programming of functionality
 handle the integration of different types of multimedia applications
 handle data persisting for dynamic multimedia applications
This mandatory element concludes with an exam (3. semester exam)
Evaluation
This exam is evaluated with an internal examiner and is graded according to the 7‐point scale.
Learning objective for this mandatory element is identical to the learning objectives for the exam.
7. Number of exams in the mandatory elements

Both mandatory elements have to be completed with a test. An overview of all tests and exams during the
study programme is located in section 10.
Below is an overview of the connection between the core areas and the mandatory elements of the study
programme based on ECTS.
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Multimedia Multimedia
Production Production
Mandatory elements Basic Advanced Total
1st and 2nd semester 3rd semester
Core area
Busines 10 ECTS from the core area 10 ECTS

s 10 Business
ECTS
Communication and 15 ECTS from the core area Com‐ 5 ECTS from the core area Commu‐ 20 ECTS
presentation munication and presentation nication and presentation
20 ECTS
Design and visualisa‐ 20 ECTS from the core area 5 ECTS from the core area 25 ECTS
tion Design and visualisation Design and visualisation
25 ECTS
Interaction develop‐ 15 ECTS from the core area 10 ECTS from the core area 25 ECTS
ment Interaction development Interaction development
25 ECTS
Learning objectives for Multime‐ Learning objectives for Multimedia

dia Production Basic: See 6.1 Production Advanced: See 6.2
60 ECTS 20 ECTS 80 ECTS
8. Internship
ECTS scope
15 ECTS
Learning objectives
Knowledge
 The demands and expectations of the organisations regarding the multimedia designer’s knowledge,
skills and attitude towards work
 the application of theory, methods, and tools by the profession and multimedia discipline in practice
Skills
 apply diverse technical and analytical working methods related to employment within
the business area
 assess practice‐oriented issues and possible solutions
 communicate practice‐oriented issues and motivated models for solutions
Competences
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 handle development‐oriented practical and professional issues in relation to the profession
 acquire new knowledge, skills, and competences in relation to the profession
 handle the structuring and planning of day‐to‐day tasks within the profession
 participate professionally in discipline‐specific and interdisciplinary teams
The internship period concludes with a test (Internship test)
Evaluation
This test is evaluated with an internal examiner and is graded according to the 7‐point scale.
The learning objectives for the internship test are identical to the learning objectives for the internship.
9. Final exam project

ECTS scope
15 ECTS
Final project exam requirements

The final project exam should document that the student is able, in a qualified manner, to combine theoreti‐
cal, methodological, and practical elements and to present these. The problem formulation must be central
to the multimedia profession and has to be drawn‐up by the student in collaboration with a public or private
organisation. The project can also take a starting point in entrepreneurship. The institution must approve the
problem formulation. The project results in a report and a product. The product must be a digital multimedia
production.
The final exam project is limited to a maximum size of 45 standard pages for one student + a maximum of 15
standard pages for each additional group member. Front page, index page, list of literature and appendices
do not count towards the maximum number of pages.
One standard page is 2.400 keystrokes including spaces and footnotes.
Spelling and writing skills

Spelling and writing skills will be part of the assessment criteria for the final exam project. The assessment is
expressed as an overall assessment of the professional and academic content as well as the student's spelling
and writing skills. However, the academic content has priority in this overall assessment.
Students may apply for an exemption from the requirement that spelling and writing skills form part of the
assessment criteria if the application is verified by physical or mental impairment. The application should be
submitted to the programme and directed to the attention of the Head of Education no later than 4 weeks
before the exam is to be held.
Learning objectives
The final project exams has to document that the student has reached graduation level according to appen‐
dix 1 in executive order no. 1061 of November 14th 2012 on Academy Profession degree programme (AP) for
Media and Communication (Multimedia Designer).
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The learning objectives for the final project exam includes the knowledge, skills and competences that a mul‐
timedia designer must attain during the programme. See the learning objectives in section 4 of this study
curriculum – Programme objectives.
Evaluation
This exam is evaluated with an external examiner and is graded according to the 7‐point scale.
The final project exam consists of a project part and an oral part. One grade is given to cover all elements of
the exam. The exam cannot be completed until all other exams have been passed – including the internship
exam.
10. Overview of exams

This table presents an overview of the programme’s total number of exams and their placement.
Time Exam 120 ECTS distributed Evaluation

across exams
Conclusion of 2nd semester 1‐year exam 60 7 – point scale

External
Conclusion of elective course on 3rd Elective course 10 7 – point scale

semester Internal
Conclusion of 3rd semester 3. semester exam 20 7 – point scale

Internal
Conclusion of internship Internship exam 15 7 – point scale

Internal
Conclusion of 4th semester Final exam project 15 7 – point scale

External
11. Transfer of credit

Students may apply for advance approval of credit transfer. In connection with such approval of studies in
Denmark or abroad, the student is required, after completion of these studies, to document completion of
the educational elements of the approved studies. In connection with the advance approval, students must
grant the institution consent to collect the necessary information following completion of the studies.
In connection with advance approval of credit transfer, the educational elements are considered completed if
the student has achieved a passing grade according to the rules of the programme in which the student is
enrolled.
11.1 Advance credit approval

The student can apply for advance credit approval. The institution can approve that study elements which
the student has passed (or intend to pass) at another Danish or international educational institution replace
study elements from this curriculum. With an application for advance credit approval, the student agrees to
the fact the final transferability/applicability of any credit has to be confirmed after the institution receives
the final transcript and documentation.
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On approval, the element is considered completed on the condition that it was passed (or will be passed)
according to the regulations for the study programme in question.
12. Exemption from the curriculum

The institution has the authority to exempt from the rules and regulations of this collective study curriculum
if it is considered necessary based on extraordinary circumstances. The institutions cooperate on establish‐
ing a homogenous practice for administering exemptions.
13. Commencement and transitional provisions

This common part of the curriculum enters into force on 1 September 2014 and applies to all students who
are currently or who later enrol in the programme and for exams that begin on the aforementioned date or
later.
The common part of the curriculum from January 2013 shall become null and void with effect from 31 Au‐
gust 2014.
However, exams commenced before 1 September 2014 shall be completed under the provisions of the
common part of the curriculum no later than 31 August 2015.
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Curriculum Multimedia Design and Communication programme – Local part
13. Local Curriculum

Methods of Teaching and Studying
The teaching is conducted as a combination of classroom teaching, lectures, workshops, study groups, exer-
cises and major projects. The organisation of the teaching is based on relevant business practice and applied
theory.
The programme also comprises teaching methods that will enable the student to develop his/her independ-
ence and interpersonal skills as well an aptitude for being innovative.
To the extent it is relevant, teaching in entrepreneurship, innovation and the interaction between different
cultures is part of the programme.
Study activity
The student is required to take an active part in study activities, compulsory projects and assignments, tests
and exams in accordance to the preconditions found in this curriculum and in the Acts and Orders. KEA, Co-
penhagen School of Design and Technology will evaluate the student activity on an ongoing basis.
To be considered active, the student is required to participate in
 Project start-up meetings

 Compulsory meetings with supervisor/teacher
 Active participation in project work, including deliveries on the learning platform of Multimedia De-
sign & Communication
 Project presentations and evaluations
 1st semester portfolio evaluation
 Tests and exams as described in this curriculum
 Participation in a series of mandatory assignments on each semester. The student must pass these
assignments in order to be eligible for registering for the examinations of the semester.
A student who is unable to participate in study activities on grounds of documented illness or other accepta-
ble reasons must contact the Service Center of Multimedia Designer immediately. The Service Center will
inform the student of the necessary procedures, including how to obtain a medical certificate. The student
carries any expenses regarding the documentation.
If the student does not live up to one or more of the aspects listed above, he/she will be called in for an in-
terview concerning his/her lack of study activity.
International teaching
Teaching takes place in an international environment where many different nationalities are represented.
Even though the Danish line has been selected, one or more subjects or parts thereof may be taught in Eng-
lish.
Practice‐oriented learning
The teaching is cross-disciplinary and practice-oriented. It primarily takes place in an open learning environ-
ment which substitutes normal classroom teaching. The teaching environment is designed to be flexible so
that teachers and students can meet formally and informally in connection with interdisciplinary problem
solving in projects and exercises for public and private organisations.
Subject progression
The programme is constructed around four core areas, each of which is further subdivided into subjects,
each with its own set of learning goals. The core areas, the subjects and the learning goals are divided be-
tween three mandatory semesters, where it is ensured that there is a steady and logical progression and
complexity within the area. Specialization takes place in the electives of the third semester. The internship in
the fourth semester ensures that the student gains knowledge of the profession in practice and learns how
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to solve practical problems. The final project in the fourth semester puts the specialization and the internship
into perspective by treating a practical problem through the application of academic theories and methods.
Project work
The school puts emphasis on project work and organisation contact as well as bringing the newest technolo-
gies into the teaching. With the project method of study, the students gain an important experience of group
work. Through a problem oriented study environment, they gain experience of problem formulation and
problem solving. Therefore, the process and methods are an important part of the learning environment,
and are also part of the basic development in the tests and exams.
Motivation
An important condition for successful completion of the period of study is that the students will take respon-
sibility for their own learning, which requires motivation and engagement, independence, showing initiative
as well as developing a critical outlook. It is important that they take responsibility for the production of
their own work, not least during the project periods.
14. Description of local study elements
14.1 3rd semester Electives

(10 ECTS)
The elective study element enables the student to aim towards a specialised, professional subject area. The
elective subjects offered are published in a catalogue with a description of each elective and its scope, learn-
ing goals and the ECTS covered, no later than by the start of 3rd semester.
The student can choose between electives within one or more of the following subject areas:
 The company/organisation
 Communication and presentation
 Interaction development
 Design and visualisation
KEA, Copenhagen School of Design and Technology, retains the right to cancel electives, which do not ob-
tain the number of participants required, as well as limit the number of participants to a maximum for each
single elective. The affected students will be offered to choose a new elective.
The elective element concludes with a test (3. Semester elective test). See the institution’s individual exam
regulations.
14.2 4th semester – the internship

(15 ECTS)
The internship can form the basis for the student’s final project and can be planned to allow both flexibility
and differentiation. The student can choose to combine work experiences from more than one organisa‐
tion, or different types of internship. The prerequisites for the internship period are published in detail on
the learning platform of the Multimedia Designer programme before the start of 4th semester.
The internship is unpaid.
The student – in collaboration with the organisation and the institution – develops the individual learning
objectives for the internship based on the overall learning objectives.
18
During the internship, the student has a supervisor from the programme and a contact/supervisor from the
organisation.
The internship concludes with a test (internship test). See the institution’s individual exam description.
15. Local exam description
15.1 1. year test – multimedia production basis
ECTS scope
60 ECTS
1. year test requirements

The aim is to test the student’s understanding of the theory, methods and tools of the mandatory study element, mul‐
timedia production basis.
The test must show
 that the student is able to communicate visually with a target group,

 that the student is able to develop an interactive, digital product with a consideration to stakeholders
 that the student is able to complete a project in a team
The project work must be interdisciplinary and problem‐oriented. It must result in an operational digital prototype and
a report documenting the development process and the product.
The actual requirements are published on the learning platform of Multimedia Design & Communication, and will en‐
sure a broad combination of essential areas of 1st year teaching. The project description defines group size, product
scope, and process documentation, as well as delivery deadlines and requirements. The project description is made
accessible for students and the internal and external examiners.
Delivery
An operational digital prototype and a project report.
The 1st year project is limited to a maximum size of 10 standard pages + 8 standard pages for each group member.
Front page, index page, list of literature and appendices do not count towards the maximum number of pages.
One standard page is 2.400 keystrokes including spaces and footnotes.
In reports made by a group, the individual contributions must be clearly marked.
Learning objectives
The learning objectives for the 1st year test are identical to the learning objectives for the 1st year. See the learning ob‐
jectives in section 6.1 of this study curriculum.
The test
The test will cover the core subject areas of the mandatory study element on the 1st year.
 Individual presentation with a starting point in the report and prototype: 5 minutes
 Discussion: 20 minutes
 Discussion of performance and announcement of mark: 5 minutes.
Evaluation
The test is evaluated with an internal and an external examiner and is marked according to the 7‐point scale.
19
The student receives a mark for the overall performance covering report, digital prototype, presentation and discus‐
sion. The performance is evaluated based upon how the aims and learning goals of the 1st year, as described in the
curriculum, are understood and presented.
Re‐attempt
In the event that the test is not passed, the student is given two further attempts.
The re‐attempt is held immediately after the start of the following semester. Grounds for re‐attempt depend on a pro‐
fessional assessment of the reason why a re‐attempt is necessary.
The test serves the same purpose as the ordinary test.
Re‐attempt on ground of illness or other acceptable reasons (re‐sit, first attempt)
The re‐sit attempt on ground of documented illness or other acceptable reasons should be held at the beginning of
the following semester.
If the institution assesses that the student has participated to an acceptable degree during the exam project period,
the attempt will be held as a test based on the original problem.
If the institution assesses that the student has not participated to an acceptable degree during the exam project peri‐
od, the attempt will be held as a test based on a new problem.
15.2 3rd semester Test – mandatory element: Multimedia Production

Advanced
Ects scope
20 ECTS
3rd semester test requirements

The aim is to test the student’s understanding of the theory, methods and tools of the mandatory study element: mul‐
timedia production advanced, and the student’s ability to develop a professional profile in relation to the current re‐
quirements of the business area.
The basis of the test will be a combination of three products:
1. A digital portfolio of module 7 deliveries

2. A digital portfolio of module 8 deliveries
3. A dynamic digital pitch including a synopsis for the presentation based on the student’s production during the
3rd semester mandatory modules.
The requirements of the portfolios and the dynamic digital pitch including a synopsis and the product(s) are published
on the learning platform of Multimedia Design and Education.
Learning objectives
The learning objectives for the 3rd semester test are identical to the learning objectives for the 3rd semester. See the
learning objectives in section 6.2 of this study curriculum.
The test
The test will cover the core subject areas of the mandatory study element on 3rd semester.
 Individual presentation with a starting point in the dynamic digital pitch: 5 minutes
 Dialogue: 20 minutes
Evaluation
The test is evaluated with two internal examiners and is marked according to the 7‐point scale.
20
The student receives a mark for the overall performance covering portfolios, dynamic digital pitch and synopsis,
presentation, and dialogue. The performance is evaluated based upon how the aims and learning goals of the third
semester mandatory element, as described in the curriculum, are understood and presented.
Re‐attempt
The re‐attempt is held before the start of the following semester. Grounds for re‐attempt depend on a professional
assessment of the reason why a re‐attempt is necessary.
The re‐sit attempt on ground of documented illness or other acceptable reasons should be held before the beginning
of the following semester.
If the institution assesses that the student has participated to an acceptable degree in the mandatory study elements,
the attempt will be held as a test based on the module portfolios and dynamic digital pitch.
If the institution assesses that the student has not participated to an acceptable degree in the mandatory study ele‐
ments, an attempt will be held as a project test.
15.3 3rd semester test – elective element

ECTS Scope
10 ECTS
Elective test requirements

The elective will be concluded with a presentation and a discussion, either individual or in groups, of one or
more products, which the students have completed during the elective study element. The requirements of
the presentation and the product(s) are described in the electives catalogue, which is published on the
learning platform of Multimedia Design and Communication.
The test
The nature of the test will vary between the different electives and will depend on the scope of the individ‐
ual elective. The test is described in the electives catalogue under each elective.
Learning objectives
The learning objectives for the Elective test are identical to the learning objectives for the elective. The
learning objectives can be found in electives catalogue, which is published on the learning platform of Mul‐
timedia Design and Communication.
Evaluation
The test is evaluated with two internal examiners and is marked according to the 7‐point scale.
The student receives a mark for the overall performance covering product(s), presentation, and discussion.
The performance is evaluated based upon how the aims and learning goals of the elective study element, as de‐
scribed in the electives catalogue, are understood and presented.
Re‐attempt
The re‐attempt is held immediately before or at the beginning of the following semester. Grounds for re‐attempt de‐
pend on a professional assessment of the reason why a re‐attempt is necessary.

21
A re‐attempt is held at the start of the following semester.
The re‐attempt on ground of documented illness or other acceptable reasons should be held immediately
before or at the beginning of the following semester.
If the institution assesses that the student has participated to an acceptable degree in the elective study
element, this attempt will be held as a test based on the products, which the students have completed dur‐
ing the elective study element.
If the institution assesses that the student has not participated to an acceptable degree in the elective, an
attempt will be held as a project test.
15.4 4th Semester – Internship test

ECTS Scope
15 ECTS
Internship test requirements

The internship will be concluded with an internship report, a presentation and a discussion, either individual or in
groups, of one or more products and organizational experiences, which the students have gained and completed dur‐
ing the internship. The requirements of the report and the presentation are described in the 4th semester internship
guidelines.
Learning objectives
The learning objectives for the internship test are identical to the learning objectives for the internship. See the learn‐
ing objectives in section 8 of this curriculum.
The test
The test is internal and aims at assessing the student’s own learning objectives, which are developed by the student,
the involved organisation and the internship supervisor prior to entering the internship.
 Individual presentation of products and organizational experiences gained and produced during the internship: 10
minutes
 Discussion: 15 minutes
Evaluation
The test is evaluated internally and is marked according to the 7‐point scale.
The student receives a mark for the overall performance, covering the report, presentation and discussion. The per‐
formance is evaluated based upon how the aims and learning goals of the internship, as described in the curriculum,
are understood and presented.
Re‐attempt
The re‐attempt is held shortly after the first attempt. Grounds for re‐examination depend on a professional assessment
of the reason why a re‐examination is necessary.
The re‐sit attempt on ground of documented illness or other acceptable reasons should be held before the 4th semes‐
ter exam period. If the institution assesses that the student has participated to an acceptable degree in the internship,
this attempt will be held as a test based on the report and products, which the students have completed during the
internship.
22
If the institution assesses that the student has not participated to an acceptable degree in the internship, the student
will have to complete a new internship period.
15.5 4th Semester – Final project exam

ECTS Scope
15 ECTS
Final project exam planning

The requirements of the report, presentation and the product(s) are described in the 4th semester final project guide‐
lines, available on the learning platform of Multimedia Design and Communication. The project description defines
group size, product scope, and process documentation, as well as delivery deadlines and requirements. The project
description is made accessible for students and the internal and external examiners.
The exam
The exam is external and covers core subject areas within the knowledge, skills and competences that a multimedia
designer must attain during the programme.
 Group presentation with a starting point in the report and prototype: 15 minutes
 Individual examination: 25 minutes
Re‐attempt
In the event that the exam is not passed, the student is given two further attempts.
The exam serves the same purpose as the ordinary exam.
The re‐attempt is held within two months after the first attempt. Grounds for re‐examination depend on a professional
assessment of the reason why a re‐examination is necessary.
The exam serves the same purpose as the ordinary exam.
The re‐sit attempt on ground of documented illness or other acceptable reasons should be held within two months
after the first attempt.
If the institution assesses that the student has participated to an acceptable degree during the exam project period,
the attempt will be held as a test based on the original problem.
If the institution assesses that the student has not participated to an acceptable degree during the exam project peri‐
od, the attempt will be held as a test based on a new problem.
17 Fixed prerequisites
1st semester – Portfolio evaluation
There is an individual evaluation of each student at the end of the 1st semester. In this evaluation, the stu-
dents present one or more examples of products that they have delivered during the course of the 1st se-
mester. Throughout their studies on the 1st semester they work towards creating a digital portfolio, where
the students deliver and, together with the teachers, evaluate their work. This is registered in the portfolio.
The portfolio and presentation in this internal evaluation forms the basis for a dialogue about the students
learning and development needs for further study.
The 2nd semester is passed, if the mark awarded in the test is 02 or more.
The 2nd semester must be passed before the student can progress to the third semester mandatory test.
The 3rd semester mandatory element is passed, if the mark awarded in the test is 02 or more.
23
The 3rd semester mandatory element must be passed before the student can progress to the electives test
on the 3rd semester.
The 3rd semester elective element is passed, if the mark awarded in the test is 02 or more.
The 3rd semester elective element must be passed before the student can progress to the internship test on
the 4th semester.
The internship test on the 4th semester is passed, if the mark awarded in the test is 02 or more.
The internship test must be passed before the student can progress to the final project exam on the 4th se-
mester.
The final exam is passed with a performance that is judged by the examiners to be 02 or more. The final
project must be passed before the completion of the diploma.
18. Exam regulations
Exam registration and exam project period.

When the students enter a semester and therefore are registered as enrolled, they are also registered as
enrolled for the internal or external tests or exams on the semester. If the students fail to take the tests or
exams, they will have used one attempt.
Should the student be unable to take the test or exam on the grounds of illness or other reasonable
grounds, then they will be called in to take the test or exam at the re-sit attempt. If students fail a test or
exam, they will automatically be called to the re-attempt.
Exam period and timing

One month before the exam period, the institution will set a schedule for the exam period. The deadline for
the delivery of the project will be decided on an on-going basis, and will be specified in connection with a
detailed description of the content of the project period. The exam period will contain a number of reading
days or weeks, which are also specified at the start of the project period that leads up to the exam. The
schedule for the individual examinations will be announced on the institution’s learning management plat-
form after the project delivery deadline.
The exam period of the 2nd semester is in the last week or weeks of the semester.
The exam period of the 3rd semester, mandatory element, is held after the mandatory element period.
The exam period of the 3rd semester, elective element, is in the last week or weeks of the semester.
The exam period of the 4th semester internship is held by the end of the internship period.
The exam period of the 4th semester final project is in the last week or weeks of the semester.
.
Delivery place and number of copies
All the projects must be delivered and registered by the Service Center of Multimedia Designer. Three cop-
ies of the projects must be delivered (external examiner, examiner, for archive), unless otherwise stated by
the teachers and/or coaches.
Rules on submission of written work and digital prototypes
 Written work must be submitted on paper and delivered to the Service Center of Multimedia Designer
who will issue a receipt
 Digital deliveries must be on a CD-ROM/DVD unless otherwise specified.
 All members of a group are responsible for all the content in a report as well as a digital prototype. The
groups member will all ensure that their names and other required information are clearly displayed on
the front of the report on the KEA fact sheet.
 All answers/exercises/written work for delivery must be delivered no later than the time specified on the
24
project specifications.
 Should the work be submitted between the delivery time and one hour after, this should be noted on the
front cover of the work. The examiner and external examiner may take this into account when
evaluating the students’ performance.
 Should the delivery be made more than one hour after the deadline, the work will not be accepted and
the student(s) will therefore have used up one attempt.
Rules on lateness or non-attendance at an oral exam

If a student is late for an exam, the student should contact the Service Center immediately. The Head of Ed‐
ucation will determine, whether the student will be allowed to sit the exam the same day. If the student fails
to attend on the planned day, this will be judged to be a failure to attend and the consequences are de-
scribed in the rules below.
Non-attendance at an exam renounces the student’s rights to the relevant exam in the relevant exam peri-
od. The student will have used one of the three attempts, and can re-sit the exam at the first available re-
sit period.
Rules on illness
A student who is unable to attend an exam on grounds of documented illness or other acceptable reasons
must contact the Service Center of Multimedia Design and Communication immediately. The Service Center
will inform the student of the necessary procedures, including how to obtain a medical certificate. The stu-
dent carries any expenses regarding the documentation.
Rules on cheating and attempted cheating

If the student hands in or presents material that contains previously presented work of their own without
references, or work that has been copied or plagiarized, then the student will receive a written warning and
will be excluded from the exam. This rule applies regardless whether the attempt to cheat has been discov-
ered before, during or after the exam. If two or more students use the same material, the rule applies to all,
regardless of the original author of the work.
The teachers/coaches can allow cooperation in individual exams if it is explicitly written in the exam project
description. The students must describe on the front page of the material handed in who they have collabo-
rated with and what each student has contributed with.
In the case of cheating, the students will have used one attempt. If the offence is repeated, then the stu-
dents will be expelled and will not have the opportunity to complete their studies.
Rules on disturbance during the exam

If the exam is disturbed by some unauthorized person or an unexpected event, and the exam has been in-
terrupted, the student has a right to start again. The person in question should be removed by the examin-
er, external examiner and if necessary another teacher so that the student can conduct and finish the exam.
The student should observe the Multimedia Design and Communication Code of Student Conduct during the
exam; if not, the student can be excluded from the exam and will have used one attempt.
Group work and the consequences of the division of a group

A group is established when the members have informed the teacher/coach that is in charge of the process
of establishing the groups. The group formation process is not finished before all in the class/semester is in
a group. When the groups are formed, and one is formally a member of a group, all material that is pro-
duced by the group belongs to the members of that group.
The group size is described in the exam project description. The Head of Education can grant a dispensation
from the group size on the basis of a written application, which should be sent during the exam project peri-
od.
In case of a group splitting up
25
If a group decides to split up in the middle of a period, the material that they have been working on before
that point belongs to all and should be made accessible to all members. A group is not formally split up until
the group’s coach has been informed.
In the case of exclusion of a group member

In the case of the exclusion of a group member from a group, the excluded group member can have access
to the material that they have worked on themselves. A member cannot be excluded until the group’s coach
has been informed.
Exemption from exam regulations for students with an impairment

A student may apply for an exemption from the exam requirements if the application is verified by physical
or mental impairment. The student should contact the Service Center of Multimedia Design and Communica-
tion for information about the necessary procedures, including any documentation regarding the impairment.
Tests and exams taken abroad

If a student wishes to take a test abroad, this can be granted on the basis of a written application to the
study director before the start of the exam project period. The Head of Education will lay down the require-
ments to the execution of the exam in the letter of approval. All additional expenses related to the exam ar-
rangements abroad, must be covered by the student.
Complaints about marks and exams

Complaints about tests or other forms of assessments forming part of an examination regulated by this cur-
riculum, should be sent no later than 14 days after the assessment (the mark) has been announced or made
public.
Complaints should be submitted individually and in writing accompanied by a reason for the complaint.
Complaints submitted by multiple students in unison can be rejected. Complaints should be submitted to
KEA via e-mail to kvalitet@kea.dk.
Complaints are handled in accordance to chapter 10 in Executive Order no. 1519 of December 16th 2013 on
examination regulations in professionally oriented higher education programmes.
19. Other conditions
Studies abroad and credit transfer

KEA, Copenhagen School of Design and Technology supports the student wanting to study abroad at schools
that are equivalent to the learning goals of the Multimedia Designer programme.
KEA, Copenhagen School of Design and Technology can approve that study elements or parts thereof from
this curriculum that the student has passed at another educational institution correspond to equivalent edu-
cational elements or parts thereof from this curriculum. If the study element in question has been judged
according to the 7-grade scale at the institution where the exam has been held and corresponds to a whole
subject in this curriculum, the grade is transferred. KEA, Copenhagen School of Design and Technology can
approve that study elements, which the student has passed at another Danish or international educational
institution, replace study elements from this curriculum. By approval, study elements are regarded as com-
pleted if they have been passed according to the regulations of the education in question. The evaluation
will be transferred as “passed”.
After completion of the 1st year exam, the students can choose to complete their studies wholly or partially
abroad. KEA, Copenhagen School of Design and Technology offers a number of internationalisation opportu-
nities, including the internship period on 4th semester. Information about partner institutions, international
internship, credit transfer and procedures are published by KEA, Copenhagen School of Design and Technol-
ogy on an ongoing basis.
Leave of absence
26
A student can have leave of absence from the education on personal grounds. For further information for
reasons to obtain leave of absence and regulations that apply to students on leave, the student should con-
tact the study administration.
Dispensation from the Curriculum

In special circumstances, KEA, Copenhagen School of Design and Technology can give dispensation from the
regulations in the Curriculum that are not bound by the Acts and Orders.
Complaints
Complaints about decisions based on this curriculum should be submitted to the institution no more than
two weeks after the decision has been announced to the person in question. The student can submit the
decisions of KEA, Copenhagen School of Design and Technology to the Danish Ministry of Education if the
complaint regards legal matters. The complaint must be submitted to the institution, but addressed to the
Danish Ministry of Education, no more than two weeks after the decision has been announced to the person
in question. The institution will write a statement about which the complainant is entitled to comment within
one week. The institution will then forward the complaint, the institution’s statement, and the comments of
the complainant, if any, to the Danish Ministry of Education.
Attendance requirements – KEA Week

Students at KEA are required to attend the annual KEA Week, which has an agenda relevant for all students
at KEA.
Students that do not attend the entire program of KEA Week will be obliged to attend a learning activity
followed by a quiz. The results of this quiz do not appear on the diploma, but attendance is mandatory.
The quiz will be administered within 2 weeks after KEA Week.
Students who do not attend KEA Week, and who does not participate in the learning activity and take the
quiz, will not be allowed to take the next regular exam at his/her education before the learning activity and
quiz are completed.
The rules above do not apply to students who are doing their internship, are writing their final project, are
documented ill (requires a note from a doctor), or are on leave due to pregnancy.
KEA, Copenhagen School of Design and Technology August 2014
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Curriculum Multimedia Design and Communication programme – Local part

National Curriculum issued by

Local Curriculum issued by

1. Table of contents ..............................................................................................................................1

1st year 2nd year

10 ECTS Business 10 ECTS

3. The programme is governed by the following acts and orders

The valid and current acts/orders are accessible at www.retsinfo.dk

Learning objectives for Multimedia Designer AP

5. The programme’s core areas

5.1 Core area: Business

5.2 Core area: Communication and presentation

5.3 Core area: Design and visualisation

5.4 Core area: Interaction development

6. Mandatory elements within the programme’s core areas

Both mandatory elements concludes with an exam.

6.1 Mandatory Element Multimedia Production Basic: Business, Communication and

 10 ECTS from the core area Business

Knowledge (Communication and presentation)

Knowledge (Design and visualisation)

Knowledge (Interaction development)

Skills (Communication and presentation)

Skills (Design and visualisation)

Skills (Interaction development)

Competences (Communication and presentation)

Competences (Design and visualisation)

Competences (Interaction development)

This mandatory element concludes with an exam (1‐year exam)

6.2 Mandatory element Multimedia Production Advanced: Communication and presentation,

Knowledge (Communication and presentation)

Knowledge (Design and visualisation)

Knowledge (Interaction development)

Skills (Communication and presentation)

Skills (Interaction development)

Competences (Communication and presentation)

Competences (Design and visualisation)

Competences (Interaction development)

This mandatory element concludes with an exam (3. semester exam)

7. Number of exams in the mandatory elements

1st and 2nd semester 3rd semester

Busines 10 ECTS from the core area 10 ECTS

Learning objectives for Multime‐ Learning objectives for Multimedia

60 ECTS 20 ECTS 80 ECTS

The internship period concludes with a test (Internship test)

9. Final exam project

Final project exam requirements

Spelling and writing skills

10. Overview of exams

Time Exam 120 ECTS distributed Evaluation

Conclusion of 2nd semester 1‐year exam 60 7 – point scale

Conclusion of elective course on 3rd Elective course 10 7 – point scale

Conclusion of 3rd semester 3. semester exam 20 7 – point scale

Conclusion of internship Internship exam 15 7 – point scale

Conclusion of 4th semester Final exam project 15 7 – point scale

11. Transfer of credit

11.1 Advance credit approval

12. Exemption from the curriculum

13. Commencement and transitional provisions

13. Local Curriculum

To be considered active, the student is required to participate in

 Project start-up meetings

14. Description of local study elements

14.1 3rd semester Electives

14.2 4th semester – the internship