September 2017

Indonesia Tiles Market by Type

(Wall, Floor, Roof), by Material
(Ceramic, Porcelain, Stone Tiles,
Others) and by Region
Outlook to 2021
COMPANIES
PRODUCTS MENTIONED
MENTIONED
• By Tile Type: Wall Tiles, Floor Tiles and Platinum Ceramics Industry, PT
Roof Tiles Muliakeramik Indahraya, PT
• My Material: Ceramic Tiles, Porcelain Keramika Indonesia Assosiasi (KIA),
Tiles, Stone Tiles amongst others PT Arwana Citramulia TBK, PT.
Roman Ceramic International
 1. Executive Summary
Introduction to Indonesia Tiles Market
Market Size, 2011-2016
Indonesia Tiles Market: Value Chain Analysis
Vendor Selection Process for Wall and Floor Tiles Market in Indonesia
Innovations In Wall And Floor Tiles Market In Indonesia
Trends and developments
Table of Content
Government Rules and Regulations Concerning Tiles Market In Indonesia
Warranty Scenario and Discount Applicable
Pricing And Margin Analysis
Indonesia Tiles Market Segmentation
Indonesia Wall Tile Market
Indonesia Floor Tile Market
Company Profile of Major Players In Indonesia Tiles Market
Future Wall and Floor Tiles Market Indonesia
Analyst Recommendations
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing - Indonesia Wall and Floor Tiles Market
Limitations
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. Introduction to Tiles Market in Indonesia
4. Market Size, 2011-2016
5. Value Chain Analysis in Indonesia Tiles Market
Challenges faced at Different levels of Value Chain
Value Chain Flow Chart for Indonesia Tiles Market
6. Indonesia Tiles Market Segmentation
6.1. By Tile Type, 2016
Floor Tiles
Wall tiles
Roof tiles
6.2. By Region, 2016
6.2.1. Regional Analysis
Java Region
Sumatra Region
6.3. By Organized and Unorganized Sector, 2016
6.4. By Application, 2016
Bathroom Tiles
FaCade Tiles
Home Tiles
Office Tiles
 Tiles used in Shopping Malls/ Retail Outlets
Tiles used in Hospitals
Tiles used at Airport And Stations
6.5. By Domestic Sales and Exports, 2016
 Indonesia Domestic Tiles Market Segmentation by New Property Business and
Renovations, 2016
7. Indonesia Floor Tile Market
Table of Content
7.1. Indonesia Floor Tile Market Segmentation
7.1.1. By Material, 2016
7.1.2. By Tile Size, 2016
8. Indonesia Wall Tile Market
8.1. Indonesia Wall Tile Market Segmentation
8.1.1. By Material, 2016
8.1.2. By Tile Size, 2016
9. Indonesia Roof Tile Market
10. Vendor Selection Process For Wall and Floor Tiles Market in Indonesia
11. Innovations In Wall and Floor Tiles Market in Indonesia
11.1. Carpet Flooring Tiles
11.2. Wooden Flooring Tiles
12. Trends and Developments
Rising Number of Households
Pioneering Boast to Infrastructural Sector
Corporate’s Inclination Towards Carpet Tiles
13. Government Rules and Regulations Concerning Tiles Market in Indonesia
14. Warranty Scenario and Discounts Applicable
Warranty Scenario
Discount Applicable
15. Pricing and Margin Analysis
16. Porter Five Forces Analysis-Indonesia Tiles Market
17. Company Profile of Major Players in Indonesia Tiles Market
17.1. PT Arwana Citramulaia Tbk
17.2. Platinum Ceramics Industry
17.3. PT Muliakeramik Indahraya
17.4. Roman Ceramics Industry
17.5. PT Keramika Indonesia Assosiasi (KIA)
18. Competitive Landscape in Indonesia Tiles Market
Market share of Major Players with their Strengths and Weaknesses
19. Major Market Players and Their Product Portfolio
20. Future Outlook and Projections of Indonesia Tiles Market, 2017-2021
21. Final Conclusion-Analyst Recommendations
22. Macroeconomic Factors Effecting Indonesia Tiles Market
22.1. Number of Households, 2011-2021
22.2. Average Monthly Non-Food Expenditure Per Capita, 2011-2021
22.3. Number of Hospitals, 2011-2021
22.4. Middle Class Population, 2011-2021
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 Figure 3-1: Indonesia Wall and Floor Tiles Market Flow Chart, 2016
Figure 4-1: Indonesia Tile Market Size on the Basis of Revenue in USD Billion and Growth
Rate in Percentage, 2011-2016
Figure 5-1: Value Chain Analysis Flowchart Indonesia tiles Market
Figure 6-1: Indonesia Tile Market Segmentation by Tile Type (Wall, Floor and Roof) on the
basis of Revenue in percentage, 2011-2016.
Figure 6-2: Indonesia Tile Market Segmentation by Region on the basis of Revenue in
LIST OF FIGURES
percentage, 2016
Figure 6-3: Indonesia Tiles Market Segmentation by Organized and Unorganized Sector on
the basis of Revenues in Percentage, 2016
Figure 6-4: Indonesia Tile Market Segmentation by Application (Residential and Commercial
Sector) on the basis of Revenue in Percentage, 2016
Figure 6-5: Indonesia Tile Market Segmentation by Domestic Sales and Exports on the basis
of Revenue in Percentage, 2016
Figure 6-6: Indonesia Domestic Tile Market Segmentation by New Property Business and
Renovations on the basis of Revenue Percentage, 2016
Figure 7-1: Indonesia Floor Tile Market Segmentation by Material on the Basis of Revenue
in Percentage, 2016
Figure 7-2: Indonesia Floor Tile Market Segmentation by Tile Size on the basis of Revenue
in Percentage, 2016
Figure 8-1: Indonesia Wall Tile Market Segmentation by Material on the Basis of Revenue in
Percentage, 2016
Figure 8-2: Indonesia Wall Tile Market Segmentation by Tile Size on the Basis of Revenue in
Percentage, 2016
Figure 12-1: Number of Households in Indonesia, 2012-2016
Figure 12-2: Value of Construction Completed by Type of Construction in Indonesia in USD
Million, 2011-2016
Figure 16-1: Porter Five Forces Analysis of Indonesia Tiles Market, 2016
Figure 17-1: Pt Arwana Citramulaia Tbk Turnover on the basis of Revenue in USD Million,
2011-2016
Figure 17-2: Arwana Citramulaia Tbk. Profit after Tax in USD, 2011-2016
Figure 17-3: Arwana Citramulaia TBK. EBITDA in USD, 2011-2016
Figure 17-4: Muliakeramik Indahraya’s Turnover on the basis of Revenue in USD Million and
Revenue Growth Rate in Percentage, 2012-2016
Figure 17-5: KIA Turnover in USD Million, 2012-2016
Figure 17-6: KIA Profit after Tax in USD, 2012-2016
Figure 18-1:  Market Share Analysis of Major Players in the Organized Tiles Market of
Indonesia on the basis of Revenue in Percentage (%), 2016
Figure 20-1: Indonesia Tile-Future Market Size on the basis of Revenue in USD Billion and
growth Rate in Percentage, 2016-2021
Figure 20-2: Indonesia Tile Market Segmentation by Tile Type (Floor, Wall and Roof) on the
basis of Revenue in Percentage (%), 2017-2021
Figure 22-1: Number of Households in Indonesia in Thousands, 2011-2021
Figure 22- 2: Average Monthly Non-Food Expenditure in Indonesia in IDR Million, 2011-2021
Figure 22-3: Number of Hospitals in Indonesia, 2011-2021
Figure 22-4: Indonesia Middle Class Population in Million, 2011-2021
 Table 2-1: Different Grades of Ceramic Tiles
Table 2-2: Correlation Matrix between Dependent and Independent Variables, Indonesia
Wall and Floor Tiles Market
Table 2-3: Regression Matrix for Indonesia Wall and Floor Tiles Market.
Table 4-1: Key Trends and Developments in Indonesia Tiles Market, 2011-2016
Table 5-1: Key Challenges Faced at Different Stages of Value Chain in Indonesia Tiles Market,
2016
Table 6-1: Indonesia Tile Market Segmentation by Tile Type (Wall and Floor) on the basis of
LIST OF TABLES

Revenue in USD Million, 2011-2016.

Table 6-2: Indonesia Tile Market Segmentation by Tile Type (Wall and Floor) on the basis of
Revenue in USD Billion, 2011-2016
Table 6-3: Indonesia Wall Tile Market Segmentation by Region on the basis of Revenue in
USD Billion, 2016
Table 6-4: Regional Preference of Java Region based on Tile Design, 2016
Table 6-5: Regional Preference in Java Region based on color and standard size, 2016
Table 6-6: Regional Preference of Sumatra Region based on Tile Design, 2016
Table 6-7: Regional Preference of Sumatra Region based on Color and stand, 2016
Table 6-8: Indonesia Tile Market Segmentation by Organization (Organized and Unorganized
Sector) on the basis of Revenue in USD Billion, 2016.
Table 6-9: Key Takeaways for Tiles Market in Indonesia based on Organization, 2016
Table 6-10: Indonesia Tile Market Segmentation by Application (Residential and Commercial
Sector) on the basis of Revenue in USD Billion, 2016.
Table 6-11: Key Takeaways for Bathroom Tiles in Indonesia, 2016.
Table 6-12: Key Takeaways for Facade Tiles in Indonesia Facade Tiles, 2016.
Table 6-13: Key Takeaways for Home Tiles in Indonesia, 2016
Table 6-14: Key Takeaways for Office Tiles in Indonesia, 2016
Table 6-15: Key Takeaways for Tiles used in Shopping Malls/Retail Outlets, 2016
Table 6-16: Key Takeaways for Hospital Tiles in Indonesia, 2016
Table 6-17: Key Takeaways for Airport and Station Tiles in Indonesia, 2016
Table 6-18: Indonesia Tile Market Segmentation by Domestic Sales and Exports on the basis
of Revenue in USD Billion, 2016
Table 7-1: Indonesia Floor Tile Market Segmentation by Material (Ceramics and Others) on
the basis of Revenue in USD Million, 2016
Table 7-2: Properties of Floor Tiles used in Indonesia, 2016
Table 7-3: Indonesia Floor Tile Market Segmentation by Tile Size on the basis of Revenue in
USD Million, 2016
Table 8-1: Indonesia Wall Tile Market Segmentation by Material (Ceramics and Others) on
the basis of Revenue in USD Million, 2016.
Table 8-2: Indonesia Wall Tile Market Segmentation by Tile Size on the basis of Revenue in
USD Million, 2016
 Table 9-1: Snapshot on Roof Tiles, 2016
Table 9-2: Prerequisite Properties for Roof Tiles in Indonesia, 2016
Table 10-1: Vendor Selection Process for Wall and Floor Tiles in Indonesia, 2016.
Table 11-1: Innovations in Floor Tile Market Indonesia-Snapshot on Carpet Tiles, 2016
Table 11-2: Innovations in Floor Tile Market Indonesia-Snapshot on Wooden Flooring, 2016
Table 13-1: Government Rules and Regulations Concerning Indonesia Tiles Market
Table 15-1: Margins Charged by Various Entities in Indonesia Tiles Market, 2016
LIST OF TABLES

Table 15-2: Average Price Charged for Major Products in Indonesia Tiles Market (Organized
Market), 2016
Table 15-3: Average Price Charged for Wall and Floor Tiles by Unorganized Players, 2016
Table 17-1: 
Competitive Landscape for PT Arwana Citramulia Tbk including Company
Overview, Management, Manufacturing Facilities, USP, Dealer Network and
Other Parameters, 2016
Table 17-2: 
Competitive Landscape for Platinum Ceramics Industry including Company
Overview, Management, Manufacturing Facilities, USP, Dealer Network and
Other Parameters, 2016
Table 17-3: Pricing Analysis of Platinum Ceramics Industry
Table 17-4:
Competitive Landscape for PT Muliakeramik Indahraya including Company
Overview, Management, Manufacturing Facilities, USP, Dealer Network and
Other Parameters, 2016
Table 17-5: 
Competitive Landscape for Roman Ceramics Industry including Company
Overview, Management, Manufacturing Facilities, USP, Dealer Network and
Other Parameters, 2016
Table 17-6: Pricing Analysis of Roman Ceramics Industry
Table 17-7: Competitive Landscape for KIA including Company Overview, Management,
Manufacturing Facilities, USP, Dealer Network and Other Parameters, 2016
Table 17-8: Pricing Analysis for KIA, 2016
Table 18-1: Strengths and Weaknesses of Major Players in Indonesia Tiles Market, 2016
Table 18-2: M
 arket Share of Major Players in the Organized Indonesia Tiles Market by
Revenue in USD Million, 2016
Table 19-1: Major Market Players in Indonesia Tiles Market and their Product Portfolio, 2016
Table 20-1: Future Projections of Wall and Floor Tiles Market in Indonesia, 2016-2021
Table 20-2: Indonesia Tiles Market Segmentation by Tile Type (Floor Tiles, Wall tiles, Roof
tiles) on the basis of Revenue in USD Billion, 2017-2021
Table 21-1: 
Analyst Recommendation for New Entrants in Wall and Floor Tiles Market
Indonesia.
Table 21-2: Machinery Required to Manufacture Tiles in Indonesia
Table 22-1: Key Developments in Number of Households in Indonesia, 2011-2021
Table 22-2: Rationale for Change in Indonesia Average Monthly Non-Food Expenditure,
2011-2021
Table 22-3: Rational for Change in Number of Hospitals in Indonesia, 2011-2021
Table 22-4: Rationale for Change in Middle Class Population in Indonesia, 2011-2021
7 Indonesia Tiles Market

INDONESIA WALL AND FLOOR TILE MARKET OUTLOOK TO 2021

The Indonesia Tiles market has
quadrupled from 2011 to 2016,
surmounting to total revenue of USD
~ Billion by the end of 2016. The
sale of ceramic within this industry
has an ever increasing share of ~%
in the same year. The advanced
GDP figures will translate smoothly
into accelerating property and
construction sectors hence, an evident
push in expected in the Tiles industry
for Indonesia. However, this positive
change is expected to translate
into figures within a time span of
five years compounding a CAGR
of about ~ from 2016-2021. The
Industry is majorly organized with ~%
revenue share in 2016 with around
~ organized players. The market is
further ruled by ~ top manufacturers
out of which Platinum Ceramics
Industry, PT Muliakeramik Indahraya,
PT Keramika Indonesia Assosiasi
(KIA), PT Arwana Citramulia TBK and
PT. Roman Ceramic International are
among the top ~ players. These players
compete on various parameters such
as new innovations, attractive and
suitable designs to bid and range of
colors offered. With commercial sector
revenues amplified from USD ~ billion
in 2013 to USD ~ billion by the end Publication Price:
of 2014. Rise in government spending
Single User:
and infrastructure development led to
the growth. This trend continued over USD 1,500
the successive two years and enlarged
Hard Copy:
the market from USD ~ Billion in
2015 to USD ~ Billion in 2016. They USD 2,000
key growth drivers were increase in Enterprise wide:
the number of household, growing
commercial space in the country, USD 3,000
growth in overall construction value Pages: 138
and the introduction of the concept of
roofing tiles for energy conservation
motives. Tiles industry branched out
into new ventures such as roofing
tiles, with a significant share of ~% Related Reports
in market, generating revenue worth
USD ~ billion by the end of 2016. Cement, Stone and
The second segment that acts as an Ceramic Products
engine for growth was the growing in Japan: ISIC 269
commercial space in Indonesia. The 
2017-2022 China
number of houses reached a pinnacle Architectural
figure of ~ in 2016 from ~ in 2015. Membrane Market
Report (Status and
Figure: Indonesia Tiles Market Size on the basis
of Revenue in USD Billion, 2011-2016 Outlook)

2017-2022 Global
Top Countries
Architectural
USD Million

taking ~% of sales revenue share Membrane Market

in 2016 and increasing commercial Report
space such as in corporate offices,
malls, hospitals and airports, major
players are diversifying their designs,
materials, colors and services to feed 2011 2012 2013 2014 2015 2016
the demand.
Market Size: Indonesian Tiles market
witnessed a momentous growth over
the period 2013-2014. The market

© Licensed product of Ken Research; should not be copied

8 Indonesia Tiles Market
HOW ARE THE DIFFERENT SEGMENTS PERFORMING IN INDONESIA WALL AND FLOOR
TILE MARKET
By Tile Type: Floor tiles comprise of ~% revenue share
in the market in 2016. The share for wall and roof
tiles has been ~% and ~% respectively in 2016. With
dearth of other types of flooring substitutes available to
tiling floors, this segment covers more than ~ of the
market sales value share in 2016. With comparative
cost advantage and the ease of application of various
substitutes available to wall tiling such as painting the
wall or applying versatile wallpapers, end users always
have an option not to go for tiles for walls.
By Region: Java region contributed the largest
revenue share of ~% followed by Sumatra with ~%.
Rest of Indonesia accounted for about ~% sales share
combined, with Bali being a critical sales hub in 2016.
Java expanse includes northwestern regions of Indonesia
covering Jakarta, Surabaya and Semarang. With real
estate sector booming tremendously in Java witnessing
building projects such as Pertamina Energy Tower,
Cemindo tower, Jakarta sea wall amongst others. New
Padang Airport Construction Project, Palembang Square
Phase II, Sriwijaya Mall and many other projects being
launched in Sumatra region coupled with increasing
population with posh residential requirements,
mobilizing tile demand up in this region.
By Market Structure: The tiles market has been majorly
concentrated by organized players with a market share
of ~% in terms of revenue in 2016. The unorganized
sector has maintained its market share of ~% without
an increase, depicting the smooth graduation of this
industry in being more organized.
By Application: This view evolves with the most
basic aspect of market segmentation that is the end
use of tiles. It circles cent percent around consumer
need-based demand for tiles for its end utilization/
application. The commercial sectors accounts for
~% of the revenue share of the entire Tiles market
in 2016. This sector includes wall, floor and
roof tiles used for all the other purposes barring
residential usage. Commercial sector includes, retail
shops/shopping malls, corporate offices, airports,
stations, educational institutes, hospitals. Residential
segmentation accounts for about ~% revenue share
of the total market in 2016. This includes wall, floor
and roof tiles used at homes. Apart from general
home tiles, bathroom tiles and façade tiles adorn a
major share of residential segmentation.
By Regional Sales and Exports: The market saw a
major sales bend towards domestic market with a
sales split based on revenue amounting to ~% share
for 2016. Exports accounted for about ~% revenue
share in the same year. Domestic demand may or
may not rise with encouraging and negative factors
both having equal toll.
Table: Indonesia Tiles Market Segmentation by Type on the
basis of Revenue in USD Million, 2016
Tile Type Revenue (USD Million),
2016
Floor Tiles ~
Wall Tiles ~
Roof Tile ~
Others ~
Total ~
© Licensed product of Ken Research; should not be copied
9 Indonesia Tiles Market
INDONESIA WALL AND FLOOR TILE MARKET SEGMENTATION
Wall Tile Market: The wall tile market size for Indonesia
in terms of revenue has been estimated to be USD ~
Million by the end of 2016. In the commercial space
solids, feature wall and highlighters have been popular
wall choices in terms of designs. The average price
charged by organized sector is ~ IDR per square meter
with beige, white and off white being popular residential
choices.
By Material: Indonesian Wall tile market is strategically
tending towards the excessive usage of ceramic tiles.
Owing to various eminently placed factors favoring
the growth of ceramic, this industry is booming at a
tremendous rate after a short slowdown during 2015-
16. The entire ceramic wall tile market sums up to a total
of USD ~ million for 2016 accounting for a ~% value,
amounting to more than three-forth of the entire wall
tiles market. Other material tiles such as wooden wall
tiles, cement tiles are moderately popular accounted for
~% of the revenue share in 2016. Indonesia has been a
favorable ground for ceramic tile market to perk up due
to the following favorable factors:-Ceramic as a raw
material is locally produced in abundance in Indonesia.
Moreover, other tile materials such as Porcelain have
to be imported and hence leave heavy impact on the
pockets of the consumers.
By Tile Size: For 2016, wall tiles market for Indonesia
is dominated by one standard. Evidently, ~ square
centimeters add up to ~% of revenue share of the entire
wall market in Indonesia. This standard size visualizes
a picture of wide open space and a mosaic finish look.
Wall Tile Market: The wall tile market size for
Indonesia in terms of revenue has been estimated
to be USD ~ Million by the end of 2016. In the
commercial space solids, feature wall and highlighters
have been popular wall choices in terms of designs.
The average price charged by organized sector is ~
IDR per square meter with beige, white and off white
being popular residential choices.
By Material: Indonesian Wall tile market is
strategically tending towards the excessive usage
of ceramic tiles. Owing to various eminently placed
factors favoring the growth of ceramic, this industry
is booming at a tremendous rate after a short
slowdown during 2015-16. The entire ceramic wall
tile market sums up to a total of USD ~ million for
2016 accounting for a ~% value, amounting to more
than three-forth of the entire wall tiles market. Other
material tiles such as wooden wall tiles, cement
tiles are moderately popular accounted for ~% of
the revenue share in 2016. Indonesia has been a
favorable ground for ceramic tile market to perk up
due to the following favorable factors:-Ceramic as
a raw material is locally produced in abundance
in Indonesia. Moreover, other tile materials such
as Porcelain have to be imported and hence leave
heavy impact on the pockets of the consumers.
By Tile Size: For 2016, wall tiles market for Indonesia
is dominated by one standard. Evidently, ~ square
centimeters add up to ~% of revenue share of the
entire wall market in Indonesia. This standard size
visualizes a picture of wide open space and a mosaic
finish look.
Table: Indonesia Floor Tile Market Segmentation by Tile
Size on the basis of Revenue in USD Million, 2016
Floor Tile Size Revenue (USD Million),
2016
30cmx30cm ~
30cmx60cm ~
Other sizes ~
Total ~
© Licensed product of Ken Research; should not be copied
10 Indonesia Tiles Market

WHAT ARE THE VARIOUS INNOVATIONS INTRODUCED IN THIS MARKET

Roof Tile Snapshot: Indonesia, having an average monsoon lifespan of more than six months
a year, makes the climate of the country wet and humid. Average humidity is about ~% with
extreme tropical climate. Wind and heat in the other half exploits the normal functioning of
local residents alongside becoming a site of immense energy utilization in commercial as well
as residential settings. Roofing thus is an inescapable requirement in the country. Roofs are
general made from terracotta which is made from ceramic (clay). This material can be found
in both glazed and unglazed finish. These tiles are made from press molding. They are then
designed using rotating platforms with wet clay used to fuse molded components together.
Automation is further brought into manufacturing with big companies entering production
such as KIA.
Warranty Scheme: Warranty is offered for roofing tiles which generally depends on the
material used for roofing. Different kinds of warranties are extended for instance on an
average warranty of ~ years is provided for tiles with serving lifespan of ~ years or more.
Leakage warranty is provided for an average ~ Years.
Price Range: Average price range ranges from ~ IDR depending on various factors including
brand review, size, application area, application end use, material amongst many others.
Designs and Material Preferred: Designs of roof tiles range from old Mediterranean
to flat patter. A wrong pattern may change the overall look of the place making it look
out-of-scale. Various Standard sizes available are: ~ cm, distance lath ~ cm, ~, ~ mm
amongst others
Carpet Tiles: Carpet Tiles mark the latest innovation/trend as a substitute to ceramic
and porcelain tiles. Carpet Tiles are modular carpets most popularly used in commercial
settings. Carpet tiles are easy to lay and they do not require external help for installation.
Carpet tiles are primarily made from three types of materials, specifically, polypropylene,
nylon and wool Carpet tiles come with a plethora of advantages over conventionally used
tiles. These include simplistic self installation advantages, easier maintenance-cleaning
and caring. Carpet can easily be placed over other tiles or wooden flooring to give the
place a new look, saving the renovation hassles and costs. It generally comes in square
sizes like 24” by 24”, 18” by 18”, 12” by 12”, 39” by 39” and sometimes in rectangular
sizes such as 18” by 36”. Carpet tiles come with added advantage of overabundance
of design and color options. They come in various manufactured types and pile types.
Wooden Flooring Tiles: Wooden flooring is another alternative to conventional
ceramic flooring tiles in Indonesia. This flooring is made from timber wood. Cane
is also used for flooring although; being a type of grass it cannot be completely
considered as an important aspect of wooden flooring. Wooden flooring makes use
of two kinds of woods; whole-wood structures are made entirely of pure wood while
HDF board has an upper layer which is made from wood fibers. These are completely
unlike from having wooden patterned tiles of various materials such as ceramic tiles
with wooden pattern, porcelain tile with wooden patterns amongst many others.
Usually used on floors however, wooden tiles for walls are manufactured on demand.

© Licensed product of Ken Research; should not be copied

11
ANALYST RECOMMENDATIONS AND FUTURE OUTLOOK
Raw Material Procurement: It is advisable that the
new entrant should import raw materials from China.
Indonesia is one of the largest producers of ceramic
tiles. About ~% to ~% of the ceramics are exported
with ASEAN being the largest market. Asia Pacific is its
largest market with ~%-~% market share of the world.
The second largest export market is Europe. Ceramics
are imported from China due to cheap availability. This
has lead to a major problem of Chinese dumping
Technological Up gradation: Various new developments
in this field have already been adopted by various
leading players. These include: Lean Manufacturing
Techniques, application of various control and sensory
devices, use of vision Algorithms and Expert Analysis as
a part of intellectual quality check for finished products.
Geographical Focus: There are various sales hubs in
Indonesia out of which Java region accounts for ~%
of sales revenue share for 2016. With such expanded
consumer base, the new tenant should focus extensive
marketing and branding strategies keeping Java region
in prime focus. This includes major commercially active
hubs such as Jakarta, Surabaya and Semarang. New
players should primarily spotlight these two regions.
Indonesia Tiles Market
Future Outlook: The Indonesian Wall and Floor Tile
Market are expected to touch USD ~ billion by the end
of 2021 from USD ~ Billion in 2016. This triple-hop
will be achieved compounding a CAGR of about ~% in
the period 2016-2021 with increasing urbanization and
mounting disposable income. The growing investment in
residential sector with government’s one million housing
scheme will provide boost to this industry through
increasing housing facilities in Indonesia. The swollen
GDP figures provide the much required impetus to the
construction sector as a whole. A similar chain effect is
seen to positively effect this market is the increase in the
number of hospitals, airports and malls. With increase in
the number of startups, cooperate space is increasingly
demanded which indirectly amplifies tiles demand in the
near future.
The wall Tile Market in Indonesia is expected to decline
in terms of total percentage share in the overall market
however, the revenue generated from this segment will
increase from USD ~ billion in 2016 to USD ~ billion
in 2021. The respective market shares in terms of
revenue were ~% and ~%. Floor tiles market has been
anticipated to grow from USD ~ Billion in 2016 to USD
~ Billion in 2021 registering a CAGR of ~% during this
period. Its share in the overall market is likely to enhance
from in 2016 to 2021 taking a jump of ~%. Roof Tiles
segment which has not been very considerable in 2016
projections with a mere share of ~% in the overall
market will gain sustained momentum in times to come
with an increased share of ~% by the end of 2021.
© Licensed product of Ken Research; should not be copied
12 Indonesia Tiles Market

Companies Cited in the Report:

Competitive Landscape

Companies Covered in the Report List of Companies

• Platinum Ceramics Industry
• PT Muliakeramik Indahraya
Major Players • PT Keramika Indonesia Assosiasi (KIA)
• PT Arwana Citramulia TBK
• PT. Roman Ceramic International

Table: Company Profile of Major Players including Company Overview, USP, Current and Future Strategies, Product Portfolio,
Product Procurement, Distribution and Installation, Return Policy, Sales Breakup and Revenues, 2016

Parameter Description
Company Overview
USP
Current and Future Strategies
Product Portfolio
Management
Distribution and Installation
Manufacturing Facility
Revenues
Dealer Network

KEY FACTORS CONSIDERED IN THE REPORT

• Indonesia Wall and Floor Tile Market Size by Value, 2011-2016

• Indonesia Wall and Floor Tile Market Segmentation on the basis of tile type, materials, region,
application and domestic and export sales share.
• Indonesia Wall and Floor Tile Market Value Chain
• Government Regulation, Decision Making Process of Customers and Trends and Developments
in Indonesia Wall and Floor Tile Market
• Future Outlook for Indonesia Wall and Floor Tile Market on the basis of service mix
• Company Profiling of Major Players Indonesia Wall and Floor Tile Market

© Licensed product of Ken Research; should not be copied

13

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