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• Channels Shortlisted
• Strategies
• Channel Wise Plan
Campaign Strategy : Work Flow
Channels Shortlisted :
Targets the interest from purchaser's intent by using real time data to
In Market Buyers categorize a potential customer with intent to buy property.
Google Display Interactive ads at the top of Gmail inbox. When someone clicks a
collapsed Gmail ad, it expands just like an email does. Targets the
GSP audience who has subscribed to luxury real estate pages, luxury cars,
etc..
Responsive Ads Responsive ads can show as almost any size text, image, or native format.
• Targeting : Custom audience, Lookalike Audience, HNI Audience and Real Estate interest category
• Age : 25+
We can use combinations of behaviors, demographics, and geo location data to reduce our
audience and far more useful for us. (E.g.. We would be targeting people who are CFO,
Interest/ HNI(Senior Manager Level)
CXOs, Senior Managers, Jewelers, Investors, Business professionals and also people who
have liked Real Estate related pages.)
The given strategy is an advanced feature that enables us to connect on Facebook with our
existing contacts. Getting in front of your existing customers on facebook reinforces your
Custom Audience brand, but also gives us the opportunity to increase lifetime customer value, order
frequency, and loyalty. Custom Audiences are created by uploading your customer phone
list, email list in CSV or TXT format, to Facebook.
We would be creating a Remarketing List and target the people who have already visited
Website Audience
our website. This will enable us to retarget them.
NBCUniversal - CNBC
IndiaToday – aajtak
IndiaToday - IndiaToday
IndiaToday – BusinessToday
Google Search & Display Search & Display 200000 400 666 300 500