Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
April 2009
1
Executive Summary
1. In July 2008, the Dean and faculty members of VGSOM decided that the curriculum of the
MBA Program of IIT Kharagpur be reviewed. A committee was accordingly constituted to
undertake this task, and submit its report within six months. The curriculum was to be designed,
keeping in mind the vision and mission of the Institute, according to which the students, who are
awarded a degree from our Institute, must be innovative, ethical, globally oriented and strong in
analytical skills, and must be able to put into practice the concepts learnt in the class. The faculty
members of VGSOM met several times to deliberate on the report of the committee, and finalised
its recommendations as presented here.
2. A number of significant changes have been suggested in the new MBA Curriculum structure1.
In addition to imparting subject knowledge of various functional areas of management, the
curriculum would focus on inculcating certain skills (analytical & IT capabilities, effective inter-
personal relationships, leadership and team-building abilities, logical and qualitative skills,
capability to tackle unstructured problems, etc.) and sensibilities (e.g., orientation to globalizing
economy, ethical orientation etc.).
3. As in the rest of the Institute, VGSOM presently follows the Semester (rather than Quarter/
Trimester) system, in which there are two Semesters (of approx. 15 weeks each) in the academic
year. The Semester system would be retained so that there is integration of VGSOM with the rest
of the IIT system.
4. During a student’s tenure of two years or four semesters and summer internship, an MBA
student at VGSOM presently receives an input of altogether 94 credit points, of which 80 credit
points are in courses and practical module that are compulsory. Elective courses constitute a
minuscule 12 credit points. It is proposed to reduce slightly the compulsory inputs for MBA
students. It is recommended that a student has to acquire a minimum of 93 credit points to be
awarded the MBA degree.
5. All the 19 courses (47 credit points) offered in the first year will be compulsory courses. At
present, experiential learning has two components, the first being in the form of Summer
Internship in an organization for two months, and the second also being in the form of Internship,
in an organization for four months during the 3rd Semester and works on a Dissertation under the
joint guidance of his supervisor in the concerned organization and a faculty member of VGSOM.
The Summer Internship with 2 credit points, will continue as at present. However, in lieu of the
four months long internship-based dissertation, student(s) will work on an applied management
research project under the guidance of VGSOM faculty member(s) and write a dissertation. This
research project will be spread over the 3rd and 4th semesters, and will have 8 credit points. There
will be two compulsory courses in each of the 3rd and 4th semesters. Students will have to enroll in
seven core elective courses in the 3rd semester and seven free elective courses in the 4th semester.
Majority of the elective courses offered by VGSOM will have two credits each.
7. A maximum of two foreign language courses would be offered as free electives. The semester-
wise break-up of the revised curriculum is furnished in the next four pages:
1
In the Annexure A, the existing curriculum of the MBA Programme is furnished.
2
Revised course structure at VGSOM
Table 1: Semesters I and II - Courses and Credits
Semester I
Subject Subject Name L-T-P Credit
Number
BM60001 Financial Accounting & Reporting 2-0-0 2
BM60003 Cost & Management Accounting 2-0-0 2
BM60005 Economics for Management 4-0-0 4
BM60007 Human Behavior & Management 2-0-0 2
BM60009 Organization Design, Change & Transformation 2-0-0 2
BM60011 Statistical Methods for Management 2-0-0 2
BM60013 Mathematical Models for Management Decisions 3-0-0 3
BM69015 I T & Business Applications Laboratory 1-0-3 3
BM60017 Marketing I 2-0-0 2
BM60019 Oral Business Communication 0-0-3 2
Total Credit Points 24
Semester II
Subject Subject Name L-T-P Credit
Number
BM60002 Corporate Finance 3-0-0 3
BM60004 Business Research Methods 2-0-0 2
BM60006 Business, Government & International Economic 2-0-0 2
Environment
BM60008 Human Resource Management 3-0-0 3
BM60010 Strategic Management 3-0-0 3
BM60012 Production & Operations Management 3-0-0 3
BM60014 Management Information Systems 3-0-0 3
BM60016 Marketing II 2-0-0 2
BM60018 Written Business Communication 1-0-3 2
Total Credit Points 23
Summer Internship (BM60020) of two months between the 2nd and 3rd Semesters. : (2 Credits)
3
Semester III
Subject Subject Name L-T-P Credit
Number
BM60027 Applied Management Research Project 0-0-6 4
BM60029 Business Law for Managers 2-0-0 2
BM60031 Technology Management 2-0-0 2
Seven (7) Core Elective courses, having a total of 14 to 16 credit points, to be chosen from
among the following Sixteen (16) courses.
4
Semester IV
Subject Subject Name L-T-P Credit
Number
BM60028 Applied Management Research Project 0-0-6 4
BM60030 Business Ethics 2-0-0 2
BM60032 Organizational Leadership 2-0-0 2
Seven (7) Free Elective courses, having a total of 14 to 15 credit points, to be chosen from
among the list of free electives provided area wise. Students can also choose Master level
elective subjects offered by other departments after taking approval from faculty supervisor and
Dean, VGSOM.
5
List of Free Electives ( General Management)
Subject Subject Name L-T-P Credit
Number
BM60222 Women Leaders in Management 2-0-0 2
BM60224 Intercultural Communication Competence 2-0-0 2
BM60226 Corporate Governance 2-0-0 2
BM60228 Management Game 2-0-0 2
6
Detailed Syllabus for each course in Revised course structure at VGSOM
SEMESTER I
7
BM60001 Financial Accounting for Managers (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course will enable students to understand the financial reporting system
in a corporate framework. The students will be able to appreciate the usefulness of financial
information for decision making and equipped with tools to analyze the financial performance of
companies.
Course Contents:
¾ Business Organization forms and structures; Accounting as an information system; Users
of Accounting information; Basic Financial Statements.
¾ Basic concepts and conventions in Financial Accounting; Science of Accounting: Double
Entry Principle; Rules of Debit and Credit; Analyzing transactions in the context of debit-
credit and changes in Liabilities and Assets.
¾ Accounting Equation; Capital as the residual value.
¾ Accounting Cycle; Journal; Ledger; Trial Balance; Final Accounts;
¾ Accounting Standards – US GAAP, Indian GAAP, IFRS; Relevant portion of Indian
Company Law; Financial Instruments and Accounting Standards; SEBI’s Regulatory
Guidelines; Corporate Governance – Regulations and Recommendations of Expert
Committees.
¾ Concept of Capital and Revenue; Recognition of Income and Expense.
¾ Classification of Assets and Liabilities (As per Schedule VI of Companies Act, 1956);
¾ Introduction to Accounting for Inventories; Accounting for Receivables, Fixed Assets;
Depreciation and Amortization.
¾ Accounting for Liabilities; Accounting for Shareholder Equity.
¾ Accounting for Limited Companies; Company Final Accounts – Income Statement and
Balance Sheet.
¾ Annual Report and its Contents; Corporate Disclosure Policy; Quarterly Financial Reports;
¾ Statement of Cash Flows; Operating Cash Flow; Investment Cash Flow; Financing Cash
Flow.
¾ Analysis of Financial Statements; Comparative Statements; Common Size Statements;
Ratio Analysis, Du-Pont Analysis; Earnings Quality Analysis.
8
BM60003 Cost & Management Accounting (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course will help students appreciate the usefulness of cost and
management accounting in management decision making. The students will be equipped with
tools to trace the cost and estimate the cost of the product or service as the case may be.
Course Contents:
1. Cost Accounting: A Managerial Emphasis, Horngreen, Datar, Foster, Rajan & Ittner,
Pearson Education.
2. Cost Accounting for Business Managers, Bhattacharya, Elsevier Publication.
3. Management and Cost Accounting, Drury, Cengage Learning India.
4. Managerial Accounting, Jiambalvo, John Wiley Publications.
9
BM60005 Economics for Management (4-0-0: 4 Credit)
Prerequisite: None
Course Objective: The course aims to provide an insight into production, distribution and
consumption of wealth and their interdependency. The real-life aspects of application of
economics in business and economic policy are highly emphasized. It provides the platform to
understand the meaning, interdependence and determination of the equilibrium at micro and macro
level. The methods and approach to microeconomic and macroeconomic modeling are to be
stressed.
Course Contents:
10
BM60007 Human Behaviour & Management (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course to develop in the students
an understanding of the perennial issues and problems which arise when working with people.
Course Contents:
11
BM60009 Organizational Design, Change & Transformations
(2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course to develop in the students
an understanding of the concepts and models of organizational theory, understand the intricacies in
managing change and organizational transformation.
Course Contents:
12
BM60011 Statistical Methods for Management (2-0-0: 2 Credit)
Prerequisite: None
Course Objective:
This course is expected to provide the MBA student with the fundamentals of statistics which are
related to the management and provide a basis for later topics which utilize these statistical
concepts
Course Contents:
¾ Introduction: the meaning and scope of statistics, some uses of statistical methods,
statistical data
¾ Presentation of statistical data: tables, graphs and charts
¾ Summarization of statistical data: frequency distribution of observations, skewness and
kurtosis of distributions
¾ Probability: sample space, sample space probabilities, events, addition theorem,
multiplication theorem, combinatorial formulae, variables, frequency functions, joint
frequency functions, continuous frequency functions, joint continuous frequency functions
¾ Theory of linear correlation and regression (simple and multiple): the problem of
correlation and regression, the measurement of correlation, properties of correlation
coefficient, regression, derivation of regression equations, interpretation of correlation
coefficient, non-linear regression, partial correlation, multiple regression, rank correlation,
testing of correlation coefficient and regression coefficient
¾ Theoretical frequency distribution of one variable (discrete and continuous): Binomial,
Poisson, Normal distribution, Normal approximation to Binomial, properties of Normal
distribution, central limit theorem, distribution of difference of two means, distribution of
difference of two proportions, hypothesis about mean and proportion
¾ Testing of goodness of fit: chi-square test, its limitations, applications, contingency tables
¾ General principles for testing hypothesis and estimation
¾ Small sampling distribution: Chi-square, t and F distributions
¾ Analysis of variance (one way)
¾ Non-parametric tests: Sign test, Wilcoxon Signed-Rank test for two dependant samples,
Wilcoxon Rank-Sum test for two independent samples, Kruskal-Wallis test., Spearman
Rho Rank correlation coefficient test, Run test for randomness
¾ Sample surveys, sampling techniques and design of experiments
13
BM60013 Mathematical Models for Management Decisions
(3-0-0: 3 Credit)
Prerequisite: None
Course Objective: This course shall expose the candidates to various quantitative models for
decision making that aim at finding optimum or close to optimum results. Major emphasis shall
be on problem formulation and selection of appropriate software packages for solution and
interpretation of results.
Course Contents:
¾ Elements of Matrix Algebra
¾ Optimization Methods : Kuhn-Tucker Optimization,
¾ Linear Programming : Simplex Method, Duality Theory, Dual Simplex Method
¾ Sensitivity Analysis and Parametric Programming.
¾ Transportation and Assignment Problem,
¾ Network Simplex and Solution of Network Flow Problem.
¾ Integer Programming Methods, Cutting Plane, Branch and Bound and Hybrid Exact and
Heuristic Methods.
¾ Traveling Salesman and Routing Problems.
¾ Queuing Theory and its Applications.
¾ Discrete-event Simulation and its Applications.
¾ Soft Optimization Methods: Genetic Algorithm, Simulated Annealing, Neural Network
and Heuristic Programming Methods.
14
BM69015 IT & Business Application Laboratory (1-0-3: 3 Credit)
Prerequisite: None
Course Objective: The objective of the course is to make the MBA students familiar with IT
applications in the areas of statistics, decision making, analysis of data and financial management.
Course Contents:
¾ Spreadsheet (EXCEL) based applications using built-in functions and Analysis tools
¾ Probability and Statistics
¾ Time series forecasting
¾ Decision Support Systems
¾ Financial models involving Time value of money – basis functions like NPV, IRR, MIRR,
YTM.
¾ Annuity functions, Mortgage, Pension
¾ Financial statements, Models of Valuation.
¾ Sensitivity Analysis, Scenario Analysis, Monte Carlo Simulation.
¾ Calculation of Cost of capital
¾ RDBMS (ORACLE) based applications
¾ Applications based on Application packages like SPSS and SAS
1. An Introduction to Linear Programming and Game Theory, Thie & Keough, Wiley-
Interscience Publication.
2. Financial Modeling Using EXCEL & VBA, Sengupta, Wiley Publication.
3. The subject teacher(s) will provide teaching material depending upon the as when required.
15
BM60017 Marketing I (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course with a focus on the core
issues in Marketing. The objective of the course is to help the students develop skills, abilities and
knowledge in the field of marketing. After going through this course they would be able to
understand the concept of marketing in theory and practice.
The Course (in conjunction with Marketing Management II), is intended to be a core course for all
the MBA students.
Course Contents:
¾ Basic Concepts of marketing and different orientations towards marketing.
¾ Strategies for building customer value, loyalty, satisfaction and relationships.
¾ Analysis of marketing environment, internal and external. Identify marketing opportunities
and threats.
¾ Development of conceptual abilities and analytical skills to undertake marketing research.
¾ Buying behavior of customers, consumer behavior, roles in consumer buying, consumer
decision making, influences on consumer behavior, tools to study consumer behavior.
¾ Organizational Buying Behavior, Organizational Customer, Buying Situations, Buying
Center, Roles in Organizational Buying, Organizational Buying Decision Making,
Influences on Buying Decisions.
¾ Basic Issues of the Marketing mix Variables, 4Ps, Product and Service portfolio, Pricing
strategies, Designing and managing Marketing Channels, Communication and Promotion
Mix.
¾ STP of marketing, identifying and analyzing relevant segments, select attractive target
segments and develop the positioning of a product or a service.
¾ Marketing Strategy, Strategy and tactics, Dimensions of Strategy, Criteria for Effective
Strategy, Competition oriented marketing strategies.
1. Marketing Management- A South Asian Perspective, Kotler, Keller, Koshy & Jha, Pearson
Education Publication.
2. Principles of Marketing, Kotler & Gary; Englewood Cliffs, NJ: Prentice Hall Publication
3. Marketing Management; Rajan Saxena, TMH Publication.
4. Marketing Management, Lal, Quelch & Rangan, TMH Publication.
16
BM60019 Oral Business Communication (0-0-0: 3 Credit)
Prerequisite: None
Course Objective: The course follows a suggestive rather than a prescriptive approach towards
developing an understanding of communication in the corporate context. Since communication is
dynamic, very contextual and constantly evolving, the course has been designed to sensitize the
students to their environment, and encourage them to develop their own unique styles for effective
communication within their own very specific contexts. The course specifically aims at
developing an understanding of what managers do and how they do what they do, specific needs
of different business environments, the significance of different aspects of oral communication in
corporate environments, and the role of oral communication in enhancing managerial efficacy.
Course Contents:
¾ Introduction to Communication
¾ Modes of Communication: Verbal, non verbal and digital
¾ Barriers to communication
¾ Listening
¾ International and intercultural communication
¾ Group and team communication
¾ Communicating in meetings
¾ Persuasive communication: Negotiation and conflict management
¾ Communicating for leadership & organizational change
17
SEMESTER II
18
BM60002 Corporate Finance (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: The objective of this course is to furnish general understanding of financial
decision making process by a company. This course also appraises students of recent
developments in corporate financing aspects.
Course Contents:
19
BM60004 Business Research Methods (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The objective of this course is to make students conversant with the
applications of business research. It deals with concept and process of research in a business
environment and the use of tools and techniques for exploratory, conclusive and causal research.
This course also deals with measurement in empirical systems and its validity and reliability,
applications of statistical techniques for analysis of research data.
Course Contents:
1. Graduate Research Method, Cooper & Schindler, Tata McGraw Hill Publication.
2. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Creswell,
Sage Publications.
20
BM60006 Business Government & International Economic Environment
(2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course introduces tools for studying the current global and domestic
business environment, as also the socio-economic and geo-political milieu, to help managers
understand the implications for their companies.
Course Contents:
Part I:
¾ Business environment in India: its economic, socio-cultural and politico-legal aspects
¾ Social responsibility of business and social audit
¾ Supportive promotional and corrective roles of the government in the growth of industry
¾ Role of public sector, financial institutions, foreign capital and technical collaboration
¾ Trends in taxation, tariff, fiscal and licensing policies
¾ Government controls on capital issues, commodities and distribution
¾ Import controls and policy
Part II:
¾ National income and balance of payment accounting
¾ Exchange rate theory
¾ Political regimes
¾ International trade
¾ Foreign direct investment
¾ Portfolio capital
¾ Global environmental issues
1. Business, Ethics, and the Environment: Imagining a Sustainable Future, Desjardins, Prentice
Hall Publication.
2. The Greening of Trade Law: International Trade Organizations and Environmental Issues,
Steinberg, Rowman & Littlefield Publishers.
3. Organizations and the business environment, Campbell & Craig, Butterworth-Heinemann
Publication.
21
BM60008 Human Resource Management (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course to develop in the students
an understanding of how the human resources are managed in the organization by giving a
balanced coverage to all the important issues in HRM and HRD.
Course Contents:
22
BM60010 Strategic Management (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: The course takes the view points of senior and top management executives
with a major focus on the total enterprise as a whole rather than each functional department.
Course Contents:
¾ Basic concepts: Definition and framework of strategy, Concept of business model,
¾ Dimensions of strategic decisions and different types of strategies, strategic management
process, strategic business units
¾ Strategic Direction, Vision, Mission & Objectives, Strategic analysis, Definition of
environmental scanning, analysis of macro and micro environment, PEST analysis,
scenario analysis;
¾ Analysis of industry environment, the structural analysis of competition, strategic group
¾ Analysis of Company Resources and Competitive Capabilities; Identifying firm’s
capabilities, SWOT analysis, core competence;
¾ Strategic Choices, Generic Strategies, The value chain analysis, five generic competitive
advantages; Grand Strategies, Long term objectives, balance score card, internal growth
strategies, external growth strategies;
¾ Strategies for Competing in Global Market, The difference of global competition, cross
country differences, strategic advantage of nations.
¾ Strategic Implementation: Organizational structure and design, organizational culture and
leadership, management of change and communication, restructuring and reengineering,
benchmarking.
¾ Strategic Evaluation, Monitoring and Control, Seeking sustainable competitive advantage,
establishing strategic controls, Corporate Governance and Social Responsibility.
¾ Knowledge management, Technology management, managing innovation and creativity,
learning organization.
23
BM60012 Production & Operations Management (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course with a strong quantitative
focus on the core issues of production and operations management with a global perspective.
Linkage between operational efficiency in producing and distributing goods and competitive
advantage is stressed upon.
Course Deliverables:
24
BM60014 Management Information Systems (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: In the business environment, there is a need for exchange of information,
which manifests in the form of Voice, Data, Image and Video, all of which can be transformed to
data. A thorough understanding of Data Communication technology and Information Systems is
therefore essential component of a Business and Information Management program. The
objective of the course is this understanding in terms of Technology, Architecture and
Applications of this aspect of business
Course Contents:
25
BM60016 Marketing II (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed as an introductory course with a focus on the various
subject areas in Marketing so as to be able to build awareness and familiarity. The Course (in
conjunction with Marketing Management I), is intended to be a core course for all the MBA
students. It is also designed as a foundation course for those who plan to specialize in marketing in
the second year.
Course Contents:
1. Marketing Management- A South Asian Perspective, Kotler, Keller, Koshy & Jha, Pearson
Education.
2. Principles of Marketing, Kotler & Armstrong, Englewood Cliffs, NJ: Prentice-Hall
Publication.
3. Marketing Management, Rajan Saxena, Tata McGraw Hill Publication.
4. Marketing Management, Lal Quelch & Rangan, Tata McGraw Hill Publication.
26
BM60018 Written Business Communication ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course builds on the course on oral business communication and helps
students apply their understanding of communication to writing as a medium of communication in
business settings. The course follows a suggestive rather than a prescriptive approach towards
developing an understanding of communication in the corporate context. Since communication is
dynamic, very contextual and constantly evolving, the course has been designed to sensitize the
students to their environment, and encourage them to develop their own unique styles for effective
communication within their own very specific contexts. The course specifically aims at
developing an understanding of the significance of different aspects of written communication in
corporate environments, the role of written communication in enhancing managerial efficacy,
integrating different styles and modes of communication for efficiency in managerial tasks, and
designing communication plans and strategies to solve managerial problems.
Course Contents:
27
Summer Internship (2 Credit) of two months between the 2nd and 3rd
Semesters.
SEMESTER III
28
BM60027 Applied Management Research Project ( 0-0-6: 4 Credit)
Project Objective: Students would be assigned a real life project where they are expected utilize
business functionality specific knowledge as well as knowledge acquired in courses like
Statistical Methods for Management, Mathematical Models for Management, Business Research
Methods. As part of this project, they would be identifying a real life issue involving in any
organization, develop a conceptual framework or model, collect appropriate data, analyze data,
document and submit their findings in terms of validating/refuting an existing management
practice/theory, develop a new model or a case study, or give solution to the problem at hand.
This project will be an individual project and can be an extension of the “summer internship”
project undertaken by students.
29
BM60029 Business Law for Managers ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The objective of the course is to elucidate the legal framework within which
enterprises operate. This course also helps the students understand legal and regulatory issues
affecting or likely to have a bearing on the profitability and sustainability of the businesses
Course Contents:
¾ The Indian Contract Act, 1872, Nature, offer and acceptance consideration, Agreement vis-
à-vis contract, void agreement & void able contract
¾ Capacity to contract, Free Consent, Legality of Object, Agreement not declared void,
Contingent contracts
¾ The Companies Act, 1956, Nature of Company, Registration & Incorporation, MOA,
Articles of Association its relation with memorandum of Association
¾ Prospectus, Membership, Kinds of Share Capital, Debentures , Directors-Position,
Appointment, Removal, Power & Duties, Majority Powers and Minority Rights
¾ Prevention of Oppression and Mis-management
¾ Compromises Arrangements and Reconstructions and Winding Up.
¾ Laws of Partnership, Nature, Relations and Dissolutions.
¾ Industrial Law, Factories Act 1948, Employee Provident Fund and Payment of Gratuity
Act, 1972.
¾ Industrial Dispute Act, Industrial Employment (Standing Orders) Act
¾ The Consumer Protection Act, 1986, Definitions of Consumer, Person, Goods, Service,
Trader, Manufacturer, Unfair and Restrictive Trade Practices.
¾ The Information Technology Act, 2000, Digital Signature, Electronic Governance,
Electronic Records, Certifying Authorities
30
BM60031 Technology Management ( 2-0-0:2 Credit)
Prerequisite: None
Course Objective: The objective of the course is to provide an integrated approach to Technology
Management. In keeping with these needs, the course deals with :Technological change and
Progress of an organization, Technology Planning and Forecasting the need for introduction of
new technologies, Technology Transfer, i.e. Acquisition from outside or Development within, of
new Technologies, Processes and Products., Changes in the organization arising out of
introduction of new Technology, Conducting Innovation and Industrial R & D
Course Contents:
¾ Introduction to Management of Technology , Technological Change and Progress, Life
cycle of Technology-the technology S curve
¾ Integrating technology and strategy
¾ Design and Implementation of a technology strategy
¾ Technological Competencies: Resources and Innovative capabilities
¾ Technology and Competitive Advantage ,Technology and Cost leadership
¾ Differentiation through Technology
¾ Technology Planning and Forecasting
¾ Forecasting Technology, Different methods: Delphi, Trend extrapolation, Scenario
building
¾ Technology Audit. Audit models
¾ Technology Transfer
¾ Management of Innovation and New Product Development
¾ Innovation in organizational context. Models of Innovation, Innovation as a management
process
¾ New Product Development (NPD).Innovation management and NPD, Models of NPD
31
BM60035 International Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is a study of international management focusing on the role of
executive, middle, and front-line management in directing and improving organizational
performance in a global environment. The course examines cross-cultural and international
management issues, and analyzes the problems of managing in an international marketplace. It
focuses on cultural and regional diversity and differences, political and economic influences,
global market factors, and other contingencies with which managers of multinational enterprises
must contend. This principles and functions of management will be integrated, resulting in a
model for developing and building businesses in the global community.
Course Contents:
32
BM60037 Entrepreneurship & New Ventures ( 1-0-3: 2 Credit)
Prerequisite: None
Course Objective: This course has two basic objectives. The first is to teach effective
entrepreneurial and general management practice from the perspective of the founder and
stakeholders. The second is to apply the entrepreneurial perspective in order to approach business
problems from a value creation framework.
Course Contents:
¾ Introduction to Entrepreneurship
¾ Entrepreneurial Process
¾ Opportunity Identification, Idea Generation and Evaluation
¾ Building the Team / Leadership
¾ Business Plan / Business Models
¾ Finance / Funding / Valuation of a new company
¾ Sales / Marketing
¾ Company Growth, Acquisitions, and Exit Strategies
¾ Intellectual Property and Corporate Law
¾ Final Panel Presentations New Venture Feasibility Study
33
BM60039 Financial Markets & Institutions ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective:
The objective of this course is twofold. The first part is designed to familiarize students with
Indian Financial System and financial Markets. It focuses on various aspects of financial
institutions, regulatory institutions, different financial markets and operational aspects of financial
markets.
This course should also extensively deal with Forwards, Futures, Options, Swaps and other
derivative products as this course is going to be prerequisite to many finance electives to be
offered in subsequent semester.
Course Contents:
¾ Evolution of Financial System in India
¾ Structure of Financial Institutions, Regulatory Institutions, Commercial Banks, Co-
operative Banks, Non-Banking Financial Institutions.
¾ Financial institutions like, Mutual Funds, Insurance Companies, Pension Funds, Provident
Funds.
¾ Money Market: Evolution and Innovation , Call Money Market, Commercial Paper
Market, Treasury Bills Market, Market Repo, Money Market Derivatives , FIMMDA and
CCIL
¾ Foreign Exchange Market : Origin, Management and Efficiency, Market Microstructure ,
Exchange rate concepts and Mechanism , Exchange Rate Risks, Foreign Exchange
Derivative Market, Role of FEDAI,
¾ Capital Market : Development, Growth and Significance, IPO Issue & pricing, Role of
Investment Bankers., Types securities, GDRs, ADRs, FCCBs, Trading & Settlement,
Market Macrostructure.
¾ Corporate Bonds Market, Significance of Corporate Debt Market, Global Bonds Market,
Structure of Indian Corporate Bonds Market, Settlement System, Market Infrastructure and
Trading Mechanism ,Primary Corporate Issue Markets
¾ Introduction to Forward, Futures, Options and Swaps, understanding generic nature of these
products, features,, familiarization of market quotations, and understating risks associated
with each of these products.
34
BM60041 Security Analysis & Portfolio Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course provides a broad overview of investment management, focusing
on the application of finance theory to the issues faced by portfolio managers and investors in
general. Topics will include the topics of equity investment, and fixed income investment in
various markets in the case of individual securities and issues related to portfolio optimization,
portfolio revision of and performance evaluation. This also deals with the risk management
instruments used to manage the risk in the equity market. It provides the extensive idea about the
mutual fund investment and develops general portfolio management tools which are applicable
when managing portfolios with any or all asset classes.
Course Contents:
¾ Introduction to Investment Management
¾ Efficiency of Capital Market
¾ Risk and Return of Individual Assets and Portfolio
¾ Portfolio Selection Models: Markowitz Theory; Sharpe’s Single Index Model; Lagrange
Multiplier Theory and Utility Theory
¾ Capital Asset Pricing Model
¾ Arbitrage Pricing Theory and Multifactor Model
¾ Common Stock Valuation, valuation of ESOPs
¾ Passive Equity Portfolio Strategy, Active Equity Portfolio Strategy
¾ Fundamental Analysis of Common Stock
¾ Technical Analysis
¾ Bond Fundamentals and Valuation of Bond; Bond Price Volatility;
¾ Passive Bond Portfolio Strategy; Active Bond Portfolio Strategy
¾ Portfolio Strategy using Futures and Options
¾ Portfolio management and Portfolio Revisions
¾ Portfolio Performance Evaluation
35
BM60043 Commercial Banking ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed to familiarize students with Operational aspects of
Commercial Banking. It focuses on Operational Efficiency, productivity, capital structure,
regulatory aspects and new international norms for banking operations and supervisions.
Course Contents:
¾ Indian Banking System: An Overview
¾ Regulation and Supervision of Banks in India, RBI Act 1935, Banking Regulation Act
1949, Regulation by other Institutions
¾ Legal Aspect of Banking Operation, Responsibility of Paying Bank and Collecting Bank,
SARFAESI Act, Consumer Protection Act, Banking Ombudsman Act
¾ Performance Evaluation of Banks, Structure of Commercial Bank Balance Sheet,
Profitability Analysis, Ratios Based Performance Assessment ,CAMELS Rating Approach,
Market Value Approach to Bank’s Performance, EVA Approach of Performance Analysis.
¾ Banks’ Liabilities Management
¾ Banks’ Investment Portfolio & Treasury Management, Types of Investments, Guidelines on
SLR Investments, Treasury Operation and Risk Management
¾ Risk Management in Banks, Basel-I & Basel-II, Various models of Credit Risk
Management, Market Risk Management, Operational Risk Management, Liquidity Risk
Management, Stress Testing of Balance Sheet
¾ Assets-Liabilities Management, RBI’s Guidelines on ALM, Structure of ALM Statement,
Preparation of SLS & IRS Statements, Duration Gap and its estimation
¾ Product Pricing
¾ Branch Efficiency and Funds Transfer Pricing
36
BM60045 Enterprise Resources Planning ( 2-0-0: 2 Credit)
Prerequisite: None
The objective of the present course is to introduce ERP to the students as an enterprise wide
integrated Information system. Issues connected with the Architecture and design of such an
application package is included . To understand the pre and post implementation issues of
introduction of ERP also forms part of the objective.
Course Contents:
37
BM60047 Information System Strategy ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: In the Information age of today, Businesses have gone past the Data
processing (DP) and Management Information Systems (MIS) era. Firms today, need to justify the
increasing investments in Information Technology (IT) and Information Systems (IS), and for this
they need to make investment strategically. Firms need to have an IS strategy, and a compatible IT
strategy, and these need to be integrated into and aligned with the Corporate/ Business strategy of
the firm. This is necessary in order to achieve Competitive advantage through use of IT and IS.
The objective of the course is to understand the whole range of issues connected with IT and IS
strategy and their alignment with Business strategy to achieve Competitive Advantage.
Course Contents
¾ Evolving role of IT and IS in Business- the ‘Three Era’. Model. IS/IT strategy implications
¾ Need for an IS/IT strategy in a firm. IS/IT Strategy framework and approach to strategy
formulation.
¾ Enterprise transformation using IT. Value Chain analysis- Delivering Business value using
IT. Reengineering the IT infrastructure
¾ Electronic Commerce and the Networked Enterprise.
¾ Aligning Business with IS/IT strategy
¾ IS strategy and the Organizational environment. Organizational restructuring and
transformation.
¾ Managing the transformation process
1. Strategic Planning for Information Systems, Ward & Peppard, John Wiley & Sons.
2. Competing in the Information Age, Luftman, Oxford University Press.
3. Strategic Transformation and Information Technology, Parker; Prentice Hall Publication.
4. A Practical Guide to Information Systems Strategic Planning Cassidy, St. Lucie Press.
38
BM60049 Supply Chain Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed as a broad introduction to the subject, covering the
critical facets of SCM and focusing on their interrelationships. The topics covered would be
inventory management, logistics network management, strategic alliances and supplier
relationship, Information Technology and its application in SCM, international supply chain.
Course Contents:
1. Designing and Managing the Supply Chain, Simchi-Levi, Kaminsky & Simchi-Levi,
McGraw-Hill Publication.
2. Supply Chain Management: Strategy & Analysis, Chopra, Meindl &. Kalra, , Pearson
Education Asia.
3. Management of Business Logistics: A Supply Chain Perspective; Coyle, Bardi & Langley,
Thomson Learning,
4. Business Logistics/SCM, Ballou & Srivastava, Pearson Education Publication.
39
BM60051 Services Management (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: In view of the services sector becoming the largest by a wide margin in terms
of its contribution to GDP as well as total employment, it is becoming increasingly important to
manage services efficiently and effectively for superior performance. The objectives of this course
are to expose students to the strategic and operational aspects of managing services. This course
provides students with the tools for identifying and assessing potential risks:
Course Contents:
40
BM60053 Risk Management (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: With liberalization and globalization as firms seek larger markets, lower cost
labour and investor friendly locations, they have to expose themselves to an increasingly uncertain
and volatile environment. The objectives of this course are to provide students with the tools for
identifying and assessing potential risks, Risk Analysis and Quantification, Risk Response
Planning and Development and Risk Response Control
Course Contents:
Chapters selected from different books, business cases and journal articles would be used, as this
is a multi-disciplinary course.
41
BM60055 Marketing Research ( 2-0-0: 2 Credit)
Course Objective: This course is designed as a basic course with a strong quantitative focus on
the core issues of marketing research.
Course Contents:
¾ Introduction and Overview of Marketing Research, Understanding Research
Designs/Types
¾ Research Methods & design Exploratory, Descriptive and Causal, Measurements &
Scaling Techniques
¾ Questionnaire & Form Design
¾ Sampling
¾ Fieldwork, Data Preparation and Tabulation
¾ Quantitative Analytical Tools:, ANNOVA, Correlation, Regression, Discriminant
Analysis, Factor and Cluster Analysis, Multidimensional Scaling & Conjoint Analysis,
Structural Equation Models
¾ Applications of Marketing Research, Forecasting, Market Segmentation, Brand
Positioning, Evaluating New Marketing Strategies
¾ Report Preparation
1. Marketing Research – An Applied Orientation, Malhotra & Dash, Pearson Prentice Hall
Publication.
2. Marketing Research: Text and Cases, Nargundkar, TMH Publication.
3. Research for Marketing Decisions, Green, Tull & Alabaum, Prentice Hall Publication.
42
BM60057 Marketing Strategy ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed to help students sharpen their analytical abilities in
integrating marketing knowledge for comprehensive decision making and develop the concepts
and framework in strategic market planning, competition analysis and in creating competitive
advantage.
Course Contents:
¾ Basic concepts of marketing and strategy, strategic business unit, strategic tools for
marketing advantage
¾ Missions and objectives: the purpose of planning, defining mission, establishing objectives
and setting goals and targets
¾ Environmental analysis (External and internal), Market Analysis: Actual and potential
market, growth and profitability of market
¾ Competitor analysis: identifying competitors, identifying competitors’ objective, strengths
and weaknesses
¾ Customer analysis: customer profitability analysis, who are the valued customers
¾ Company analysis: financial performance, performance management, determinants of
strategic options, business portfolio analysis
¾ Creating sustainable competitive advantage (SCA)
¾ Market segmentation targeting and positioning
¾ Generic strategies and its application in marketing, Growth-oriented strategies , Strategy
for market leaders, challengers, followers and nichers
¾ Marketing mix as strategic tools, Modeling approach to marketing strategy
¾ Creating profitable value for the customer
¾ Implementation and monitoring of marketing strategy, Global marketing as strategy
¾ Customer relationship management
43
HS----- Human Resource Development (3-0-0: 3 Credit)
Prerequisite: None
Course Objective: This course is designed to develop in the students an understanding of the
concepts, processes and practices that form the basis of successful HRD
Course Contents:
44
HS---- Organizational Development (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed to develop in the students an understanding of the
concept of Organizational Development (OD) as a change intervention process, different types of
interventions and future directions of OD.
Course Contents:
:
45
BM60059 Industrial Relation & Labour Laws ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed to develop in the students an understanding of the
concept of Industrial Relations and the Labour laws and their applications.
Course Contents:
46
SEMESTER IV (CORE SUBJECTS)
47
BM60028 Applied Management Research Project ( 0-0-6: 4 Credit)
Prerequisite: None
Course Objective: This project can be an extension of the “Applied Management Research
Project” undertaken by the student in the third Semester or it can be a new project.
Students would be assigned a real life project where they are expected utilize business function
specific knowledge as well as knowledge acquired in courses like Statistical Methods for
Management, Mathematical Models for Management, Business Research Methods. As part of this
project, they would be identifying a real life issue involving in any organization, develop a
conceptual framework or model, collect appropriate data, analyse data, document and submit their
findings in terms of validating/refuting an existing management practice/theory, develop a new
model or a case study, or give solution to the problem at hand.
48
BM60030 Business Ethics ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: This course is designed to develop in the students an understanding of the
concept of Business Ethics and its application in business decision making with emphasize on
CSR and sustainable business practices.
Course Contents:
49
BM60032 Organizational Leadership ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: Leadership is the ability to influence a group of people towards a goal. In this
course students will understand the different facets of organizational leadership and increase their
own leadership capacities through feedback, reflection and practice.
Course Contents:
¾ Leadership traits and ethics: Personality traits and leadership, traits of effective leaders,
Leadership attitudes, ethical leadership, Achievement motivation theory.
¾ Team Leadership: The use of teams in organizations, Types of teams, Decision making in
teams, Leadership skills for effective team meetings, Ginnet’s team effectiveness
leadership model, virtual and self managed teams, the changing role of leadership in self
managed teams.
¾ Organizational Leadership: Charismatic and transformational leadership, Stewardship and
servant leadership, Leadership of culture and diversity, Creating high performance culture,
Strategic leadership.
¾ Cases on leadership.
50
SEMESTER IV (FREE ELECTIVES)
51
BM60061 Project Management (3-0-0: 3 Credit)
Course Objective: This specialization in project management will cover certain methods—
beyond topics covered in POM for the planning and implementation of projects. At the end of the
course the student would be skilled in expediting projects by prudently crashing certain activities,
conducting Risk analysis and Resource allocation, and using MS Project®.
Course Contents:
¾ Allocate resources to different activities while planning a project
¾ “Crash” (expedite) certain project activities to speed up a project; you will experience the
dynamic effects of crashing by simulating a real life project using CPSIM
¾ Identification, quantification, and mitigation of risks while planning a project;
¾ Monte Carlo Simulation.
¾ Project performance evaluation using the EVM; Critical Chain PM
¾ Developing working competence in the use of MS Project® and PMBOK®.
52
BM60134 Six Sigma (3-0-0: 3 Credit)
Course Objective: This course will teach a focused managerial strategy of process improvement
and variation reduction called Six Sigma, a measure of quality that strives for near perfection. It is
a disciplined, data-driven approach for eliminating defects (driving towards six standard
deviations between the mean and the nearest specification limit) in any process—from
manufacturing to transactional and from product to service. A Six Sigma defect is anything
outside of customer specifications. To be tagged Six Sigma, a process must not produce more
than 3.4 defects per million opportunities.
Course Deliverables:
¾ Basic concepts in quality management
¾ TQM & Cost of quality
¾ Quality engineering and Six Sigma
¾ Review of Probability and Statistics
¾ DMAIC (define, measure, analyze, improve, control) and DMADV (define, measure,
analyze, design, verify).
¾ Test of Hypothesis, DMAIC process for process and design improvement, Acceptance
Sampling,
¾ SPC (Statistical Process Control) & Process Capability
¾ Gage Reproducibility and Repeatability
¾ Quality Function Deployment, Design of Experiments
¾ ANOVA, EVOP
¾ Fractional, Full and Orthogonal Experiments
¾ Regression model building
¾ Taguchi methods for robust design
¾ Six Sigma sustainability
1. The Six Sigma Handbook: Revised and Expanded, Pyzdek, Quality America Incorporated.
2. Design and Analysis of Experiments, Montgomery, Wiley Publication.
3. Fundamentals of Quality Control and Improvement, Mitra, Pearson Publication.
53
BM60136 Manufacturing Strategy ( 2-0-0: 2 Credit)
Course Objective: This course is designed as an elective for students interested in a career in
manufacturing. It consists of readings from classical articles to develop a theoretical framework
followed by case study discussions to examine the situation in the case in terms of the theory.
Critical thinking, problem solving, mathematical/statistical ability for decision making in
individual and group mode are encouraged. The learning is expected to take place through free-
flowing discussions and disagreements!
Course Contents:
1. Dynamic Manufacturing: Creating the learning organization, Hayes, Wheelwright & Clark,
The Free Press.
2. Manufacturing Strategy: Text & Cases, Hill, Palgrave Publication.
3. The Machine that Changed the World, Womack, Jones & Roos, Harper Publication.
54
BM60102 Consumer Behaviour Analysis ( 2-0-0: 2 Credit)
Course Objective: The objective is to understand and analyze the nature of consumer decision
making and identify the factors affecting consumer decision making. After going through the
course, the students will be able to analyze consumer behavior and design appropriate marketing
strategies. This course is designed as an elective course.
Course Contents:
¾ Consumer Behavior – Nature, Scope and Application, Key Determinants of Consumer
Behavior and a Framework of Consumer Behavior
¾ Market Segmentation, Targeting and Positioning.
¾ The Consumer As An Individual: Psychological Influences on Consumer Decision Making
¾ Consumer needs and motivation, consumer involvement, moods and emotions, Consumer
learning, Consumer perception and imagery, Consumer personality, self concept,
Consumer Attitude formation and Change, Communication and Consumer Behavior
¾ Group Dynamics and Consumer Buying Behavior: Social Influence on Buying Behavior
¾ Consumer groups
¾ Consumer reference groups
¾ Family
¾ Social classes and their influence on Consumer Behavior
¾ Culture, Sub-Culture, Cross Culture
¾ Opinion Leadership
¾ Consumer Decision making Process
¾ Models of Consumer Decision making Process
¾ Diffusion of Innovation.
¾ Organizational Buyer Behavior.
55
BM60104 Integrated Marketing Communication ( 2-0-0: 2 Credit)
Course Objective: This course is designed to focus on the design and implementation of
effective integrated marketing communications (IMC).
Course Contents:
56
BM60106 Product Management (2-0-0: 2 Credit)
Course Objective: This course is designed to focus on management of products and services
while integrating with the current offerings of a company.
Course Contents:
57
BM60108 Marketing of Industrial & High-Tech Products
(2-0-0: 2 Credit)
Course Objective: This course is designed to focus on marketing of Industrial and High-Tech
products.
Course Contents:
58
BM60110 Sales & Distribution Management ( 2-0-0: 2 Credit)
Course Objective: The course investigates factors influencing the optimal design and
management of distribution channels with particular emphasis on sales force management and
channel designs for improving efficiency. The objective of the course is to help the students
develop skills, abilities and knowledge for distribution of products and services from the producer
to the consumer through effective and efficient sales force management. This course is designed as
an elective course.
Course Contents:
¾ Introduction to Sales Management
¾ Sales Management, Personal Selling and Salesmanship
¾ Determining Sales related Marketing Policies.
¾ Selling skills and Strategies
¾ The Selling Process
¾ Sales Organization
¾ Sales Force Management: Recruitment, Selection, Training, Motivation, Compensation
and Evaluation.
¾ Management of Sales Territory & Management of Sales Quota
¾ The Sales Budget , Sales Control
¾ Distribution Channel Management
¾ Retailing & Wholesaling
¾ Designing Marketing Channels
¾ Channel Managing: Managing Channel Members
¾ Logistics Management and Supply Chain Management
¾ International Sales and Distribution Management.
1. Sales Management: Decisions, Strategies and Cases, Still, Cundiff & Govoni, Pearson
Education.
2. Sales and Distribution Management, Panda & Sahadev, Oxford University Press.
3. Sales and Distribution Management, Text and Cases, Havaldar & Cavale, Tata McGraw
Hill Publication.
59
BM60112 Services Marketing ( 2-0-0: 2 Credit)
Course Contents:
60
BM60114 Retail Marketing (2-0-0: 2 Credit)
Course Objective: The objective is to understand and analyze the dynamics of retail marketing,
and provide insights to students to design appropriate marketing strategies. This course is designed
as an elective course.
Course Contents:
¾ Theories of Retail Development, Concept of Life Cycle in Retail.
¾ Business Models in Retail: Evolution of Retail Format, Airport Retailing, Services Retail.
¾ Understanding the Retail Consumer: Consumer behavior and Retail operations, Factors Influencing
the Retail Shopper, The Customer Decision Making Process, Market Research—A Tool for
Understanding Retail Markets and Consumers.
¾ The Retail Marketing Mix: Product, Price, Place, Promotion, Presentation, Customer Service,
People; The STP Approach.
¾ Retail Franchising: Concept, Evolution, Types of Franchising, Advantages and Disadvantages of
Franchising, Franchising in India. Retail Store Locations: Types of Locations, Choosing a Retail
Location, Methods of Evaluating a Trading Area.
¾ Retail Store Design and Visual Merchandising: Importance of Store Design, Store Layouts, Types
of Layouts, Layout Selection—Chief Considerations, Space Planning
¾ Merchandise Planning, The Function of Buying for Different Types of Organizations, Process of
Merchandise Planning: Concept, Implication, Process;
¾ Merchandise Buying: Merchandise Sourcing, Method of Buying, Branding Strategies.
¾ Retail Pricing and Merchandise Performance: The Concept of Retail Price, Elements of Retail
Price, Determining the Price, Retailing Pricing Policies/Strategies, Adjustments to Retail Price,
Analysing Merchandise Performance.
¾ The Retail Communication Mix: Advertising, Sales Promotion, Public Relations and Publicity,
Personal Selling, Point of Purchase (POP) Displays, Integrated Marketing Communications.
¾ Organisation Structure and Human Resource Management in Retail
¾ Retail Operations: Key Roles in a Store Environment, Elements/Components of Retail Operations.
¾ Financial Aspects of Retail: Measures of Performance, Measures of Performance Evaluation:
Measures of Performance, Measuring Merchandise Performance, Measuring Retail Store and
Space Performance, Measuring Employee Productivity, The Strategic Profit Model.
¾ Supply Chain Management in Retail. Retail Logistics, Reverse Logistics—An Emerging Trend.
¾ Retail Management Information Systems.
61
BM60116 Global Marketing Management (2-0-0: 2 Credit)
Course Objective: The primary role of marketing management is to design and execute effective
marketing programmes. This task is complex enough when the organization serves a single
national market. It is much more complex when the enterprise operates in several countries or
when it first begins to explore foreign market opportunities. The course covers all major elements
of marketing from a global perspective. It gives an overview of the global trade and investment
and discusses the nature of global competitiveness and how to develop global marketing strategies
(in the context of Indian firms).
Course Contents:
62
BM60118 Marketing Engineering ( 2-0-0: 2 Credit)
Course Objective: This course is designed as a basic course with a strong quantitative focus on
the core issues of marketing research.
Course Contents:
¾ Introduction and Overview of Marketing Research
¾ Understanding Research Designs/Types ,
¾ Research Methods & design Exploratory, Descriptive and Causal .
¾ Measurements & Scaling Techniques , Questionnaire & Form Design, Sampling
¾ Fieldwork, Data Preparation and Tabulation
¾ Quantitative Analytical Tools like, ANNOVA, Correlation, Regression, Discriminant
Analysis, Factor and Cluster Analysis, Multidimensional Scaling & Conjoint Analysis
¾ Structural Equation Models
¾ Some applications of Marketing Research:, Forecasting, Market Segmentation, Brand
Positioning, Evaluating New Marketing Strategies
¾ Report Preparation
1. Marketing Research: An Applied Orientation: Malhotra & Dash, Pearson Prentice Hall.
2. Marketing Research: Text and Cases, Nargundkar, TMH Publication.
3. Research for Marketing Decisions, Green, Tull & Alabaum, Prentice Hall Publication.
63
BM60222 Women Leaders in Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The primary objective of the course is to enhance the awareness of students
regarding gender differences in leadership roles, to help them understand the concept of leadership
from an individual and a global perspective, and to enhance their awareness of how women in
developing countries have contributed to the society as leaders in many spheres. The course shall
also discuss the challenges to leadership in general and the challenges to women leadership in
particular. The concluding classes will touch upon the future directions for women leaders in time
to come. An attempt will be made to invite a panel of women from developing countries who have
succeeded as leaders in their own spheres.
Course Contents:
¾ Defining leadership (Reflections on how each student perceives the idea of leadership)
¾ Leadership in the historical perspective with special emphasis on women’s leadership
(Including discussions around personal experiences of students)
¾ Theories of Leadership (Trait, behavior, & contingency theories, Fiedler model)
¾ Global perceptions on leadership (Men as perceived leaders, nature/ nurture conflict;
spiritual, cultural and religious perspectives)
¾ Meaning of leadership from the perspective of a commoner.
¾ Global perspectives on women in leadership positions (Critiques on women in leadership
positions – Political leaders – Mrs. Indira Gandhi, Ms. Benazir Bhutto, Ms. Miriam Farhat
known as ‘Mother of Martyrs’ – one of the controversial leaders of the Hamas party in
Palestine)
¾ How is leadership as a woman different from leadership as a man
¾ Challenges and strategies for success as women in leadership positions
¾ Challenges to effective women leadership: Cases from India, Sri Lanka, Bangladesh, Great
Britain, Pakistan and Palestine.
¾ Women leaders in the corporate world.
¾ Sticking to your guns – Values based leadership, Case discussion on Grameen Bank.
¾ Expectations from women leaders in the 21st Century and how they are different from what
has been expected from women earlier
¾ Future directions for women in leadership positions
¾ No textbook is required for the course. Students will be expected to read the articles
assigned from a selected list and come prepared to class to discuss them.
64
BM60224 Intercultural Communication Competence ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: Since most of our students will take up jobs that require them to trot the globe
and represent their company and country in cultures and environments that are very different from
each other, this course will help them understand the communicative and behavioral
underpinnings in a multitude of corporate interactions. This will, in turn, ease their movement
from one international corporate interaction to another. They will learn to communicate effectively
with international business partners, and make an impact in global business settings. They will
also learn the skills essential to smooth transitions into another culture during international travel,
participation in international teams for work, emigration, immigration, and re-entry into their
home country after a stint abroad.
Course Contents:
¾ Introduction to intercultural communication, intercultural communication specifically in
the context of corporate interactions.
¾ Competence in intercultural communication, significance, barriers and success strategies in
the intercultural corporate environment.
¾ Assessment of intercultural competence in the international corporate environment and
identifying and using one’s own communication style.
¾ High context and low context cultures
¾ Surviving in an intercultural environment, moving to and working in a foreign country,
adapting to the daily life in a foreign country, currency issues, finding basic services –
hospital, phone, post office, etc., and using them.
¾ Issues related to acculturation and assimilation
¾ International business etiquette, verbal and non verbal mannerisms, wining, dining, gift-
giving, cultural and religious holidays, and concepts of time and space, management of
public image, coping with contingencies and challenges.
¾ Management of human resources in the international scenario
¾ Marketing of products to international clients Reverse culture shock, adjustment as a
foreign returned Indian, and reculturation.
¾ Adapting to life as a globe trotter, dealing with globe hopping and international partners,
and updating oneself regularly for success in the international scenario
65
HS----- Compensation Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Contents:
66
HS----- HR Accounting ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course is designed to give the students an understanding of Human
Resource Accounting System, its methods and future directions.
Course Contents:
¾ Development and state of the art of human resource accounting, role of human resource
accounting, uses for managers and human resource professionals
¾ Uses in corporate financial reporting, accounting for human resource costs, measuring
human resource costs
¾ Concepts and methods: first-generation accounting systems, second-generation accounting
systems, accounting for HR value, determining HR value
¾ Concepts and theory: monetary and non-monetary measurement methods, first- second-
and third-generation accounting systems for HR value
¾ Implementing and designing HR accounting systems: applications for improving
management, training, and personnel decisions, developing an integrated systems
¾ Advancements and future directions in HR accounting.
67
HS----- Performance Management (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course is designed to give the students an understanding of Performance
Management and its implication for the organization.
Course Contents:
68
BM 60190 HR Audit ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course is designed to give the students an understanding of Human
Resource Audit and evaluate the HR functions for business improvement
Course Contents:
69
HS----- Human Resource Information System ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: With the emergence of the Enterprise Resource Planning System that
seamlessly integrates various business modules within the information architecture of any business
enterprise, Human Resource Information Systems (HRIS) has become a crucial focus for
management professionals. The course is designed to give the students an understanding of
Human Resource Information System and its application for business improvement
Course Contents:
70
HS----- International HRM (2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course is designed to give the students an understanding of International
HRM and the recent trends.
Course Contents:
¾ Introduction: the enduring context of IHRM, the organizational context, the context of cross-
border alliances and small and medium enterprises, staffing international operations for
sustained global growth;
¾ Recruiting and selecting staff for international assignments, international training and
development; international compensation re-entry and career issues;
¾ IHRM in the host country context, international industrial relations, performance management,
¾ IHRM trends: complexity, challenges and choices in the future.
71
HS----- Strategic Human Resource Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course is designed to give the students an understanding of Strategic
Human resource Management and its application for business improvement
Course Contents:
72
BM60070 E-Commerce Technology & Application ( 2-0-0: 2 Credit)
Course Objective: Internet has enabled Business ubiquity, allowing a company to conduct
business everywhere all the time. E-Commerce has eliminated the constraints of time and distance
in operating a business. The objective of the course is to examine the consequences of this change
brought about by internet. To discuss the host of e-commerce applications and the enabling
technologies are also part of the course objective.
Course Contents:
73
BM60072 Business Process Analysis & Business Dynamics Modeling
( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: Management philosophies like Business process Engineering (BPR), Supply
Chain Management SCM) takes a Process view of the organization rather than the Functional
view of the individual functional units. With the increase of variety of Products and Services, the
complexities of the Business processes have increased immensely. The course is devoted to study,
analyze and model these complexities and the dynamics of the Business processes so that these
can be optimized for organizational effectiveness.
Course Contents
¾ Systems thinking, Complex systems. System Dynamics in action. Structure and Behavior
of Dynamic systems
¾ Importance of process view compared to functional view
¾ The modeling process- Modeling languages and techniques: Functional process flowchart,
Integration Definition language (IDEF), Role Activity Diagram (RAD), ARIS, EPC.
¾ Process Analysis and Improvement methods ABC, JIT, TQM and Business Process
engineering (BPR)
74
BM60074 Information Security & Risk Management ( 2-0-0: 2 Credit)
Course Objective: For the Business organization of today, information is of critical importance. It
is an important asset, and for most businesses it provides the competitive advantage. For some
industries, where the product is Information, its importance is paramount. It is natural therefore to
take positive measures to protect this important asset and ensure its security. However, the nature
of information and its transfer across organizations poses security problems and therefore business
risks. The objective of the course is to analyze the security aspects of business information either
in storage or during transfer. An equally important objective of the course is to study the ways and
means of providing security in such information transfer and thereby avert the associated business
risk
Course Contents:
75
BM60076 Business Data Communication & Networking
( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective : This course exposes the students to the modern data communication and
networking concepts and equips them with an understanding of tools and techniques used for local
area and wide area network. Understanding management of the overall data network is also an
objective of this course.
Course Contents:
76
BM60078 Software Project Management ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The objective of the course of this subject to equip the students with the tools
and techniques of planning and implementation of the software projects.
Course Contents
77
BM60080 IT for Business Intelligence ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective : With the advent of Data Warehouse and Data Mining, various business
intelligence derivation techniques are available to the modern manager. This course takes the
student through such IT-assisted techniques.
Course Contents:
1. Data Warehousing: Architecture and Implementation, Humphries, Hawkins & Dy, Prentice
Hall Publication.
2. Web Warehousing and Knowledge Management, Mattison, McGraw Hill Publication.
3. Data Mining Explained, Delmater & Hancock, Digital Press Publication.
4. Data Mining with Neural Networks, Bigus, McGraw Hill Publication.
5. Fuzzy Logic & NeuroFuzzy Applications in Business & Finance, Altrock, Prentice Hall
Publication
78
BM60162 Derivatives & Risk Management ( 2-0-0: 2 Credit)
Course Objective: The objective of this course is to provide advance concepts in derivative
products, understanding innovations in features of these products. This course will also focus on
understanding risks associated with these products and the use of these derivatives products for
risk management.
Course Contents:
79
BM60164 Insurance ( 2-0-0: 2 Credit)
Course Objective: This course is primarily designed to familiarize students with Insurance and
Risk coverage through Insurance. It focuses on Operational and Legal aspects of Insurance
Markets in India. It also enables students to understand the complexity involves in the process of
estimation of risk premium and building insurance related products for risk management.
Course Contents:
1. Risk Management and Insurance, Trieschmann, Hoyt & Sommer, Cengage Learning.
2. Principles of Risk Management and Insurance, Rejda, Pearson Education.
80
BM60166 Advanced Accounting ( 2-0-0: 2 Credit)
Course Objective: This course is deals with topics in accounting, financial reporting,
management accounting in detail. The course is designed to provide frameworks for analyzing
corporate financial reports and underlying accounting principles. The course also provides for
recent topics in the area of management accounting and control system.
Course Contents:
1. Accounting Text and Cases, Hawkins & Merchant, Tata McGraw Hill.
2. Financial Accounting Reporting and Analysis, Stice & Stice, Cengage Learning.
3. Students are expected to access and use financial data available in databases – both offline
and online.
81
BM60168 Mergers, Acquisition & Corporate Restructuring (2-0-0: 2 Credit)
Course Objective: This course will help students appreciate the importance of merger and
acquisitions (M&A) in the present corporate world. The student will be able to understand the
entire process of mergers and acquisitions i.e. starting from searching acquisition targets to post
acquisition integration process. The course will help students learn valuation from mergers and
acquisitions point of view. It will also provide for understanding the implications of corporate
restructuring on value of firm, performance of firm synergy etc.
Course Contents:
1. Mergers, Acquisitions, and Corporate Restructuring, Gaughan, John Wiley and Sons.
2. Takeovers, Restructuring, and Corporate Governance, Weston, Mitchell & Mulherin,
Pearson Education.
3. Applied Mergers and Acquisitions, Bruner, John Wiley Publication.
4. Valuation – Measuring and Managing the Value of Companies, Copeland et al, John Wiley
Publication.
5. Damodaran on Valuation, Damodaran, John Wiley Publication.
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BM60170 International Financial Management ( 2-0-0: 2 Credit)
Course Objective: This course is designed to familiarize students with international financial
transactions and Operational aspects of foreign exchange markets. It focuses on international
payment systems, international financial institutions, exchange rates determination and foreign
exchange risk management.
Course Contents:
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BM60172 Corporate Taxation ( 2-0-0: 2 Credit)
Course Objective: The objective of this course is to provide general understanding of taxation
policy & laws in India and impact of direct as well as indirect tax on corporate bottomline. The
course also acquaints the students on managerial implications of tax planning.
Course Contents:
1. Transfer Pricing and Corporate Taxation: Problems, Practical Implications and Proposed
Solutions, King, Springer Publication.
2. Corporate Tax Planning, Agrawal, Atlantic Publishers & Distributors.
3. Corporate Tax Planning, Duggal, Atlantic Publishers & Distributors.
4. Strategic Corporate Tax Planning, Karayan, John Wiley Publication.
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BM60174 Financial Modeling ( 2-0-0: 2 Credit)
Prerequisite: Financial Accounting for Managers (BM60001) & Corporate Finance ( BM60002).
Course Objective: This course is designed to familiarize students with the modeling aspects
corporate finance and financial markets. It focuses on tools and techniques for empirical
assessment of finance.
Course Contents:
85
BM60176 Fixed Income Markets & Securities ( 2-0-0: 2 Credit)
Course Objective: This course will cover issues related to fixed income markets, securities and
fixed income portfolio management strategies. The first part of the course will examine issues
related to the general information about the investment features of fixed income securities, the risk
associated with investing fixed income securities. The second part of the course deals with the
issues related to bond portfolio management and risk management strategies. The basic objectives
of the course are to learn about the features of the fixed income securities and markets and to
know the method to minimize the risk in the market.
Course Contents:
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BM60178 Infrastructure & Project Finance (2-0-0: 2 Credit)
Course Contents:
¾ Features of project finance , the limitation of recourse , the due diligences required, debt
risk vs. commercial risk , the role of contract , the role of security
¾ Standard form contracts , Liquidated damages, performance bonds and retentions , Fixed
price, lump sum, variations, liquidity , Turnkey EPC structures , Insurance policies
required, assignment, transparency, cut-through, Commissioning, ramp-up, latent defects ,
Certifications, progress payment structures, Completion guarantees, refinancing risk
¾ Regulatory and policy frameworks for private sector participation
¾ Strategies for risk mitigation i.e., political, regulatory, market, contractual, and currency
risk—and mechanisms for risk management through financial derivatives, insurance, and
contract design.
¾ Capital markets financing opportunities to meet the project and financing requirement,
Separating risk-taking and funding, Disintermediation , Use for currency exposures,
Interest rate swaps with project finance complications
¾ Strategies for project procurement, contract design, and concession award, procurement,
contract design, and the advantages of competitive bidding—transparency, potential for
reducing tariff rates, and benchmarks for future transactions.
¾ Strategies for project appraisal and cash flow analysis, application of appraisal techniques
to the infrastructure project selection process.
¾ Credit enhancement: World Bank guarantees, Export Credit Agencies, and political risk
insurance
¾ Examining case studies of actual projects in the power and transport sectors.
¾ Specific case studies on financing structures and instruments, international capital market
opportunities, and negotiating strategies from emerging market economies.
1. Principles of Project and Infrastructure Finance, Tan, Taylor & Francis Publication.
2. Principles of Project Finance, Yescombe, Academic Press Publication.
3. Public-Private Partnerships: Principles of Policy and Finance, Yescombe, Butterworth-
Heinemann Publication.
4. Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and
Public Projects, Gatti, Academic Press Publication.
87
BM60226 Corporate Governance ( 2-0-0: 2 Credit)
Prerequisite: None
Course Objective: The course aims at sensitizing students regarding the complex set of
relationships between the corporations and its board of directors, management team, employees,
shareholders, and other stakeholders. This course also acquaints students with disclosure measures
to be undertaken by companies and how companies are implementing best practices in corporate
governance mostly through real life case discussions.
Course Contents:
2. Corporate Governance in Banking and Finance, Reddy & Raju, TMH Publication.
88
BM60250 Econometric Modeling & Business Forecasting
(2-0-0: 2 Credit)
Prerequisite: None
Course Objective: Two distinct general techniques are usually used in business forecasting. The
classical models (regression technique) capture the behavior of economic variable through a
structural model based on theory. Time series models, on the other hand, concentrate on the
dynamic characteristics of economic and financial data, but largely ignore economic and finance
theory. This course integrates the two techniques for business forecasting. It is entirely based on
problem solving and case analysis.
Course Contents: This course is divided into parts. The first part deals with Regression based
forecasting aspects and the second part deals with time series based forecasting.
89
BM 60228 Management Game ( 1-0-2: 2 Credit)
Prerequisite: None
Course Objective: A management game could be a very effective tool to help the students
integrate their learning in the different functional areas. A course built around a Management
Game can help the students to shorten the learning process and take decisions in a simulated
environment. Such a course builds a team perspective where participants learn to appreciate the
contribution of others in the firm.
Course Content: The course will cover different functional aspects of business management
focusing on strategy and planning. The course will make use of techniques like simulation, game
theory etc.
90
ANNEXURE A
Current course structure at VGSOM
Table 3: Semesters I and II – Theory Module - Compulsory Courses
91
ANNEXURE A ( Continued)
Current course structure at VGSOM( Cont..)
Leadership (2)
92