Organization

Phillips-Van Heusen's main headquarters are located in Manhattan, with administrative

offices in Bridgewater, New Jersey, and Los Angeles, California. Additional distribution
facilities in the United States are located in Brinkley, Arkansas; Austell, Georgia;
Jonesville, North Carolina; Breinigsville, Reading and Schuylkill Haven, Pennsylvania;
and Chattanooga, Tennessee.

Phillips-Van Heusen has several sourcing facilities worldwide. These facilities are
located in Sri Lanka, Bangladesh, China, Honduras, Hong Kong, Indonesia, Philippines,
Malaysia, Mongolia, Singapore, Thailand and Taiwan.[1] The corporation employs over
12,000 people worldwide[citation needed].

History
The history of Phillips-Van Heusen can be traced back to 1876, when G. H. Bass began
his shoe manufacturing company in Maine. Separately, John M. Van Heusen and Isaac
Phillips met and formed the Phillips-Van Heusen Corporation, and Vin Draddy acquired
the rights to the Izod name in the early 1900s. In 1881, Moses Phillips and his wife Endel
began sewing shirts by hand and selling them from pushcarts to local Pottsville,
Pennsylvania anthracite coal miners. This grew into a shirt business in New York City
that placed one of the first ever shirt ads in the Saturday Evening Post.

The Phillips-Van Heusen Corporation received a patent for a self-folding collar in 1919,
which was released to the public in 1921 and was successful. The first collar attached
shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene
shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995,
the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the
Calvin Klein company in 2002.[2]

After acquiring Superba, Inc. in January 2007, PVH now owns necktie licenses for
brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Michael
Kors, JOE Joseph Abboud, Original Penguin and Jones New York.[3] The corporation
began making men's apparel under the Timberland name in 2008, with women's apparel
following in 2009, under a licensing agreement. [4]

On 15th March 2010, Phillips-Van Heusen acquired Tommy Hilfiger for $3 Billion.[5]

Distribution
Phillips-Van Heusen provides products to many popular department stores, such as
Macys, Kohls, and Dillards, both through its own labels and private label agreements.
Phillips-Van Heusen also sells its products directly to customers through about 700 outlet
stores under the brand names Van Heusen, IZOD, Bass, and Calvin Klein. The outlet
stores provide product not available through other retailers, such as the clothing available
at Bass clothing stores.

These stores will sell the full range of Calvin Klein product at full price, differing from
existing outlet stores. The stores will be about 10,000 square feet (930 m2).[6] Phillips-Van
Heusen is closing its Geoffrey Beene outlet retail division by the end of fiscal year 2008.
[7][8]
Approximately 25 percent of the Geoffrey Beene outlet stores will become Calvin
Klein stores, while the remaining 75 percent of store will close entirely.[7][8] The company
will continue to license the Geoffrey Beene brand name for Geoffrey Beene brand dress
shirts and men's sportswear until at least 2013.[7]

Marketing
Historically, Phillips-Van Heusen has not had a strong advertising presence of its own,
preferring to let its department store customers market their products within its stores.

On October 4, 2007, Phillips-Van Heusen took over naming rights to the Meadowlands
Sports Complex arena in East Rutherford, New Jersey. The arena's name was changed to
the Izod Center, and the change became effective on October 31, 2007.[citation needed] The
corporation will pay about $1.3 million a year over the next five years for the naming
rights, and will handle marketing for arena events