Statistical Treatment of Data

This study is a quantitative research in its nature thus numbers and significant figures

was given focus and represented data analyzed in a quantitative way using statistical tools.

Frequency count and percentage were used in determining the socio─demographic profile,

technology use and availability of the customers of online apparel stores. The four point

Likert scale was used to rate the measurement the level of preference of the customers in the

mode of shopping apparel online considering the convenience, quality and service offered by

the store. It was also used in determining the mean and standard deviation which became

helpful to determine the relationship of socio demographics to the level of preference in mode

of shopping in online apparel store.

Range Frequency Interpretation

3.88─4.38 Strongly Agree Highly Preferred

3.37─3.87 Agree Preferred

2.86─3.36 Slighlty Agree/ Disagree Somewhat Preferred

2.35─2.85 Strong Disagree Not Preferred

Moreover, ranking was used to determine the order of the answers given regarding

the level of preference of the customer in the mode of shopping online. Pearson Correlation

Coefficient and P value were used to test if there is a relationship between the socio

demographic profile, availability and technology use of the customer, and the level of

preference of customers in mode of shopping in online store. Given the following formula:
 Pearson’s R VALUE

P Value of Pearson’s Correlation Coefficient

*if P-value is ≤ 0.05 Reject Ho

P-value is ≥ 0.05 Accept Ho

In addition, Chi Square test was also utilized to determine data that are categorical

such as the gender, civil status, and educational status that requires variables to be analyzed

in a quantitative way. Through this manner, it was determined whether these categorical data

have relationship with the level of preference in mode of shopping in online apparel stores

considering the convenience, quality and service offered by the shop. Given the formula,

Chi Square formula: (it yields P Value)

*if P-value is ≤ 0.05 Reject Ho

P-value is ≥ 0.05 Accept Ho