Influence of Socio-demographic of Apparels Shopper to the Level of Preference of Mode of

Shopping in Online Apparel Store in Trece Martires City, Cavite

In Partial Fulfillment
Of the Requirements in
Practical Research II

Research Proposal
Presented to the Faculty of
Trece Martires City Senior High School
Trece Martires City, Cavite

By

Cayasa, Mark Manwell S.

Bautista, Zien Johann O.
Bocalan, Michelle Dianne G.
Imperial, Patricia Ann B.
Nakata, Miyuki F.
Tinapay, Kristel B.

ABM 1- Alfredo Lagmay

March 2018

Republic of the Philippines

Trece Martires City Senior High School
Trece Martires City, Cavite
 APPROVAL SHEET
This research entitled “Influence of Socio-demographic of Apparels Shopper to the
Level of Preference of Mode of Shopping in Online Apparel Store in Trece Martires City,
Cavite” prepared and submitted by the authors below in partial fulfillment of the requirement in
Practical Research II has been examined and hereby recommended for approval and acceptance
and is recommended for Oral Examinations.

Authors: Cayasa, Mark Manwell S.

Bautista, Zien Johann O.
Bocalan, Michelle Dianne G.
Imperial, Patricia Ann B.
Nakata, Miyuki F.
Tinapay, Kristel B

Approved by:

GUILLERMO ALVAREZ ___________

Practical Research II – Adviser Date

ERNESTO M. MOJICA ___________

Principal II Date
Trece Martires City Senior High School
 ACKNOWLEDGMENT

The researchers would like to extend their sincere and heartfelt gratitude to the following

persons who have contributed to the completion of this study:

To Almighty God for his everlasting love, for all the empowerments that He gave them,

for the wisdom, knowledge, guidance and continuous protection which they all necessitate

throughout the course of this research study:

To the parents, Mr. and Mrs. Cayasa, Mr. and Mrs. Bautista, Mr. and Mrs. Bocalan, Mr.

and Mrs. Imperial, Mr. and Mrs. Nakata and Ms. and Mr. Tinapay for the steadfast love, moral

and financial support, direction and for being the source of inspiration;

Mr. Ernesto Mojica, principal of the school, and Mrs. Cristeta Tapia, for allowing the

researchers to conduct the study which made the completion of this study possible;

Mr. Guillermo S. Alvarez, research adviser, for the effort, moral support, generous

assistance, guidance and for the valuable comment and suggestion which encouraged the authors

to comprehend and complete the study, for educating the researchers regarding the right way to

discuss the results and for the encouragement;

Mr. Joselito M. Quintana, research mentor, for educating the researchers regarding the right

way to discuss the results, make thesis more comprehensible and for the encouragement to finish

the study;

The respondents from Trece Martires City Senior High School respectively, for sharing of

time and cooperation;

 Those, whose names were not mentioned but greatly assisted, inspired and encourage the

authors in reaching their goals;

To all of them, this piece of work is graciously dedicated.

 DEDICATION

We dedicate this project to God Almighty creator of all, the strong pillar, source of

inspiration, wisdom, knowledge and understanding. He has been the source of strength of the

researchers throughout the thesis writing and, on His wings, only have we soared. The researchers

are grateful for each member of the paper: Miyuki F. Nakata, Michelle Dianne G. Bocalan, Patricia

Ann B. Imperial, Kristel B. Tinapay, Zien Johann O. Bautista and Mark S. Cayasa for each of the

researchers gave all time, effort and knowledge to produce and finish this paper. Deepest gratitude

to all of the parents of the members of this thesis writing who never leave the side of the children

witnessing the hard work and effort in completing this paper. All thanks and appreciation to the

adviser of the subject Practical Research II who guided the researchers in this study towards the

success of the dissertation through advices and suggestions.

All recognition and acknowledgment for all the respondents from Trece Martires City,

Cavite who wholeheartedly shared some experiences and memories to support the goal of this

paper. The researchers would also like to thank Practical Research teachers from Trece Martires

City Senior High School (TMCSHS) for the research assistance and patience for accommodation

given in the library.

Lastly, for all of the friends, colleagues, students, teachers, archivists, and other librarians

who assisted, advised, and supported the research and writing efforts over the course of the school

year, the researchers would like to dedicate this paper to all together with deepest gratefulness.
 BIOGRAPHICAL DATA

The author, Mark Manwell S. Cayasa, is the second child of Mr. Manuel H. Cayasa and

Mrs. Angelina Cayasa. Mark Manwell S. Cayasa was born on March 16, 2000 in Guinayangan,

Quezon and presently residing in Brgy. Gregorio, Trece Martires City, Cavite.

Mr. Cayasa took up elementary education in Don Guillermo Eleazar Elementary School

and finished the secondary education in Guinayangan Academy. In June of the same year, Mr.

Cayasa enrolled in Trece Martires City Senior High School in Trece Martires City, Cavite and is

currently a Grade 12 student pursuing Accountancy Business and Management (ABM).

The author, Zien Johann O. Bautista, is the eldest daughter of Mr. Virgilio P. Bautista JR

and Mrs. Emily O. Bautista. She was born on October 12, 2000 in Manila City and is presently

residing in Brgy. Inocencio Trece Martires City, Cavite. Ms. Bautista’s siblings were Kirzten Abby

O. Bautista and Oliver Andee O. Bautista.

Ms. Bautista took up elementary education in Southville Elementary School and it was in

2018 where Ms. Bautista completed the secondary education in Trece Martires City National High

School in Trece Martires City, Cavite with honors. In June of the same year, Ms. Bautista enrolled

in Trece Martires City Senior High School also in the said city and is currently a Grade 12 student

pursuing Accountancy Business and Management (ABM).

The author, Michelle Dianne G. Bocalan, is the youngest of Mr. Omar R. Bocalan and

Mrs. Wilma G. Bocalan. She was born on September 21, 2000 in Pasay City, Manila. Ms.

Bocalan’s siblings are Geniva G. Bocalan, Mark Ryan G. Bocalan and Kenneth G. Bocalan. Ms.

Bocalan is presently residing in Brgy. San Agustin, Trece Martires City, Cavite.
 Ms. Bocalan took up elementary education in Trece Martires City Elementary School and

finished secondary education in Trece Martires City National High School in Trece Martires City,

Cavite in 2018 and graduated with honors as well as Leadership Award. In June of the same year,

Ms. Bocalan enrolled in Trece Martires City Senior High School also in the said city and is

currently a Grade 12 student pursuing Accountancy Business and Management (ABM).

The author, Patricia Ann B. Imperial, is the fourth child of Mr. Panfilo Imperial and Mrs.

Aida B. Imperial. She was born on August 25, 2000 in Biñan, Laguna. Ms. Imperial’s siblings are

Aileen Imperial, Carlo Jay Imperial, Karl Michael Imperial, Jason Paul Imperial and the youngest

is Pauleen Imperial. Ms. Imperial is presently residing in Brgy. Lapidario, Trece Martires City,

Cavite.

Patricia Ann B. Imperial took up elementary education in Lapidario Elementary School

and finished secondary education in Trece Martires City National High School in Trece Martires

City, Cavite in 2018 and graduated with honors. In June of the same year, Ms. Imperial enrolled

in Trece Martires City Senior High School also in the said city and is currently a Grade 12 student

pursuing Accountancy Business and Management (ABM).

The author, Miyuki F. Nakata, is the eldest of Mr. Yoshio Nakata and Mrs. Geraldine

Fontanilla. Miyuki F. Nakata was born on January 06, 2001 in Imus Cavite. Ms. Nakata’s siblings

are Ariza Fontanilla and the youngest is Sirghed Ungco. Ms. Nakata is presently residing in Brgy.

Inocencio, Trece Martires City, Cavite.

Miyuki F. Nakata took up elementary education in Bagong Pook Elementary School and

finished the secondary education in Trece Martires City National High School in Trece Martires

City Cavite in 2018 and graduated with honors. In June of the same year, Ms. Nakata enrolled in
Trece Martires City Senior High School also in the said city and is currently a Grade 12 student

pursuing Accountancy Business and Management (ABM).

The author, Kristel B. Tinapay, is the eldest daughter of Mr. Kennedy D. Tinapay and

Mrs. Chona B. Tinapay. Kristel B. Tinapay was born on April 25, 2001 in Hungduan, Ifugao. Ms.

Tinapay’s siblings are Candy B. Tinapay and the youngest is Ghenly B. Tinapay. Ms. Tinapay is

presently residing in Brgy. Hugo Perez GK Bayanihan Village TMC, Cavite.

Kristel B. Tinapay took up elementary education in Conchu Elementary School and

finished the secondary education in Trece Martires City National High School in Trece Martires

City Cavite in 2018 and graduated with honors. In June of the same year, Ms. Tinapay enrolled in

Trece Martires City Senior High School also in the said city and is currently a Grade 12 student

pursuing Accountancy Business and Management (ABM).

 ABSTRACT

The study entitled “Influence of Socio- demographic of Apparel Shopper to the Level of

Preference of Mode of Shopping in Online Apparel Store in Trece Martires City, Cavite" aimed to

identify the leadership roles as managers in fast food chains. Particularly, the study focused on

the socio-demographic characteristics of apparel shoppers in terms of technology use and

availability as a consumer. Also, to distinguish the level of preference of mode of apparel shopping

online and walk-in apparel stores among the respondents and the significant relationship between

socio-demographic characteristics and the level of preference of mode of apparel of the

respondents in Trece Martires City, Cavite.

The study used correlational approach to establish correlational relationships regards the

customers’ socio-demographic especially the technology use and monthly income where survey

questionnaires were used and the data gathered were tallied, interpreted and statistically analyzed

using tools such as Spearman Rank Correlation (SRC).

Results revealed that branch managers do have certain characteristics which includes

leadership skills, interpersonal skills, time management skill and compliance to qualifications. The

leadership roles that were gathered are decision making and food safety monitoring. The managing

techniques used were shift managements, standard adherence, and subordinate management. All

of the results also reflect on the success of a fast food chain that was characterized as modernized

with satisfied customers, the presence of good investments and remarkable due to the quality of

the products and services. Moreover, it was determined that certain past leadership roles such as

being a former crew or a member of a group creates a great impact on the current performance of

the branch managers as leaders in the fast food chains.

 Conclusions were drawn from the results of the study and these involves the characteristics

of branch managers which portrays a leader, as parallel to the position of the participant for being

the superiors. The leadership roles of the branch managers were also inferred including the

decision making and supervising. Moreover, the managing techniques used in supervising were

claimed as a key factor towards the success of the business. Furthermore, the determined past

leadership roles of the branch managers were also concluded as a major impact for having a great

relevance to the current occupation and success of the participants.

For the future enhancement and improvements of the study, the researchers recommend

that further evaluation of the attitudes on actual scenarios inside the fast food chain must be

considered as well as widening the scope in geographical and numbers of participants for more

factual and accurate results. These mentioned recommendations are for those who are engrossed

on continuing the current study

 TABLE OF CONTENTS
Page
APPROVAL SHEET………………………………………………………………………….. ii
ACKNOWLEDGMENT……………………………………………………………………….iii
DEDICATION……………………………………………………………………………….....iv
BIOGRAPHICAL DATA……………………………………………………………………... v
ABSTRACT…………………………………………………………………………………...viii
LIST OF TABLES…………………………………………………………………………… xii
LIST OF APPENDICES……………………………………………………………………..xiii
INTRODUCTION……………………………………………………………………………... 1
Objectives of the Study…………………………………………………………………. 4
Significance of the Present Study………………………………………………………. 4
Scope and Limitations of the Study…………………………………………………….. 5
Statement of the Problem……………………………………………………………….. 6
Hypothesis………………….……………………………….………………….………...6
Conceptual Framework…………………………………………………………………..7
METHODOLOGY…………………………………………………………………………….. 8
Research Design………………………………………………………………………… 8
Research Sampling Technique………………………………………………………….. 9
Respondents…………………………………………………………………………….. 9
Data Gathering Procedure……………………………………………………………... 10
Research Instrument…………………………………………………………………….10
Data Analysis…………………………………………………………………………...11
Statistical Treatment of Data………………………………………………………….. 11
RESULTS AND DISCUSSION………………………………………………………………13
Analysis of Survey Questionnaire…………………………………………………….. 13
Analysis of Interview…………………………………………………………………..44
Analysis of Field Notes……………………………………………………………….. 54
CONCLUSION AND RECOMMENDATION……………………………………………. 56
Conclusion……………………………………………………………………………. 56
Recommendation……………………………………………………………………... 57
REFERENCES……………………………………………………………………………… 59
APPENDICES………………………………………………………………………………...62
 LIST OF TABLES

Tables Page

1 Descriptive Statements of Statement of the Problem 1…………….…....13

2 Descriptive Statements of Statement of the Problem 2…….....................21

3 Descriptive Statements of Statement of the Problem 3…………….........27

4 Descriptive Statements of Statement of the Problem 4………….…........40

5 Eleven Themes obtained from the Interview Transcription ….................44

 REFERENCE LIST

Appendix Page

A Interview Transcript…………………………………………………… 163

B Interview Transcript…………………………………………………… 267
C Interview Transcript…………………………………………………… 374
D Interview Transcript…………………………………………………… 478
E Interview Protocol………………………………………………………. 83
F Survey Questionnaire…………………………………………………… 84
G Descriptive Statements of Statement of the Problem …………………. 186
H Descriptive Statements of Statement of the Problem …………………. 286
I Descriptive Statements of Statement of the Problem …………………. 387
J Descriptive Statements of Statement of the Problem …………………. 488
K Eleven Themes obtained from the Interview Transcription…………….. 88
 LIST OF APPENDICES

Appendix Page

A Interview Transcript…………………………………………………… 151

B Interview Transcript…………………………………………………… 255
C Interview Transcript…………………………………………………… 362
D Interview Transcript…………………………………………………… 466
E Interview Protocol……………………………………………………..... 70
F Survey Questionnaire…………………………………………………… 71
G Descriptive Statements of Statement of the Problem…………………. 173
H Descriptive Statements of Statement of the Problem…………………. 273
I Descriptive Statements of Statement of the Problem…………………. 374
J Descriptive Statements of Statement of the Problem…………………. 475
K Eleven Themes obtained from the Interview Transcription……………. 75