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Faruk Arslan, MSW, MA, RSW, Psychotherapist, PhD Candidate in Human Relationships,
Wilfrid Laurier University, Waterloo-Lutheran Seminary (Martin Luther University), Canada.
Pending for publication for the peer reviewed journal, Digest of Middle East Studies, in USA.
This paper is originally presented at the UPAS international interdisciplinary conference. The
Unfinished Project of the Arab Spring: Why “Middle East Exceptionalism” is Still Wrong, on
September 25-27, 2015 at University of Alberta, Edmonton, Canada, Lister Centre. The
proceeding book coordinated under two themes as “The unfinished project of social movements
in the MENA region, and the fallacy of MENA Exceptionalism.”
Abstract:
The Islamic State of Iraq and al-Sham (ISIS), ISIL, DA’ISH (in Arabic) or IS, represents a Jihadi
Islamism. Since the Arab Spring, ISIS has recruited militants from at least eighty nationalities
bigotry. ISIS attracts remarkable numbers of young Muslims because of the emptiness,
experienced in their lives. ISIS claims leadership of global Jihad and the caliphate. ISIS has
created by Al Qaeda in Iraq (AIQ) who has been organizing Iraqi Sunnis against Shias since
2003, starting mass sectarian violence after the US-led occupation of Iraq, and launching brutal
and bloody Jihadi tactics, vulgar propaganda and apocalyptic strategies. The objective of this
research is to identify the young Muslim members of ISIS, where they come from, and what type
of economic interests and values have played a role in them joining this controversial Jihadi
group. ISIS follows the “Neo-Takfirist” Salafi doctrine, while dictates Sharia war law for
legalizing rape and womanizing. The Salafi ideology, helping Muslim brothers and sisters, unity,
solidarity, purification of Islam, wealth, sex and power are main issues attracting youth, but they
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are also dilemmas for ISIS. A strong counter propaganda needs to be developed on social media;
new national and regional strategies must launch awareness campaigns, educate grassroots-based
NGO organizations on the ground with trustworthy local imams; and scholars must empower
actors in local civil society to overcome the ISIS problem, domestically and globally.
The period in question – 2003 to the present day – begins with the founder of ISIS, former Al
Qaida, Jordanian born-militant, Abu Mus'ab al-Zarqawi, recruiting Iraqi Sunnis against Shias,
starting mass sectarian violence, and launching brutal Jihadi tactics and apocalyptic struggles
(Stern and Berger, 2015). Jihad means “the struggle,” both internally and externally, and
provides a vibrant global identity and a sense of solidarity through war against the “outsider,”
and also against “enemies within,” in order to effect unity (Barber, 2002: 24). So why is ISIS so
attractive to some Muslims, but not to others? The answer here is that ISIS openly offers
attractive worldly benefits, including a solid monthly salary, free land and, for the males,
polygamy. In terms of other-worldly benefits, ISIS also offers guaranteed eternal life in heaven,
since its followers are supposedly performing Jihad against colonizers and pro-western local
puppets, and are thereby countering neo-colonial local and international oppressors. This is a
very different discourse from the one that says Jihad is a driving force in the region and that its
followers join out of a desire to help Muslim brothers and sisters. ISIS claims to reconstruct a
universal presentation of the Islamic Caliphate as a symbol of Islamic supremacy, something that
has been officially absent since 1924. Such large interests aired through social media propaganda
have created an irresistible and unavoidable attraction for some Muslim youth. Even some well-
educated and intelligent young Muslims are interested in ISIS, because of their socio-political,
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The Iraqi Baathists have played the ISIS card to gain fighters from eighty nationalities, but
ended up with a Jihadi Salafi catastrophe. Before 2003, this would have been an unthinkable
collaboration between the highly secular Baathists and the radical Islamist Salafis in Iraq.
Michael Weiss and Hassan Hassan have found that the former secular Baathists shifted position
and backed Islamic fundamentalist methods, however, because most of ISIS’ “top decision-
makers served either in Saddam Hussein’s military or security services” (Weiss & Hassan, 2015:
1). After 2003, 100,000 Baathists, including large numbers of angry military personnel, were
removed from the government and subsequently joined Islamist groups. “De-Baathification” and
“disfranchisement” allowed this seemingly impossible collaboration (Bassa, 2013). The root of
ISIS came from former Al Qaida, Jordanian born-militant, Abu Mus'ab al-Zarqawi, who lived in
a bohemian and hipster cult when he was a teenager, but then cleansed his sins while launching
brutal Jihadi tactics and apocalyptic struggles (Felter &Fishman, 2014) Al Zarqawi used this
opportunity in 2004, when he made an agreement with Bin Ladin to join Al Qaida and renamed
his organization, Tanzim Qaidat al-Jihad fi Bilad al-Rafidayn Zarqawi or, as it was briefly
known, Al Qaeda in Iraq (AQI) (Felter & Fishman, 2014). Unlike Bin Ladin and Al-Qaeda
Jihadists in Afghanistan, he did not come from an elite or rich family. He held strong beliefs
against “the other as apostate”, established a hatred of Shiites, Israelites and Americans, and
disagreed with the former leader of Al Qaida, Osama bin Laden regarding Shia targets and some
tactics (Zelin, 2014). He relied instead on his extremist mentor, Abu Muhammad al-Maqdisi
(Kirdar, 2014). Al-Zarqawi was also influenced by Abu Musab al-Juri and Abu BakNaji, well-
known Takfirist Jihadi mentors, and as the founder of Jama’at al-Tawhid wa’al-Jihad (JTJ) in
Jordan in 2002, recruited Iraqi Sunnis against Shias and started mass sectarian violence in Iraq
after the US-led occupation in 2003. Later on, the Baathist-affiliated AQI joined an umbrella
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Salafi organization in Iraq, which contained a collective of six jihadi Salafi groups, called Majlis
Shura al-Mujahidin (MSC), forming a strong counter mobilization against foreign invaders
(Kirdar, 2011: 9). After Zarqawi’s death in 2006, AQI announced an Egyptian, Abu Ayub al-
Masri, as successor, an individual who had trained and fought in Afghanistan (Stanford, 2015).
Al-Masri declared the foundation of the Islamic State of Iraq (ISI), and its new leader, an Iraqi,
Abu Umar al-Baghdadi, successfully organized global Jihadists to join them against US-led
coalition forces. Baathist-dominant groups were also radically trained in ten jails in Iraq (Felter
& Fishman, 2014). Iraqi prisons became recruitment, training and educational centers for
Jihadists, despite 80 percent of the detainees testing illiterate (Zelin, 2014). Mostly radicalized by
their Salafi mentors, at least eight of ISIS’ senior leadership were former inmates of Bucca
Camp, including Abu Mohammed Jawlani, Abu Muslim al-Turkmeni, Abu Ayman al-Iraq and
Abdulrahman Hamad (Stern & Berger, 2015: 37). The United States-led occupation increased
My major questions are: 1) What is the appeal of ISIS? 2) Who is encouraged to join ISIS?
3) How is violence justifiable in the minds of these followers? This study is not ethnographic
research; it relies on website information, scholarly academic and journalistic writings as well as
published books. I am not focusing on the historical development of, or theological debate about
Salafism, but instead provide a critical discourse about the religious terminology that has been
misused to fortify vulgar extremist propaganda for the purpose of recruitment. In this research I
analyze ISIS practices using Geertz’s anthropological definition of thick descriptions as well as
religion as a cultural system, and hence a useful distinction between the force and the scope of
religion (Geertz, 2009). Cause and effect relationships are explored through situational analyses
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within an ontological and epistemological frame. Global Salafi culture is an interconnected
network of many local Salafi cultures, as Anderson has argued, with the last two centuries of
theories of colonial imperialism with modern nationalist politics (Anderson, 2006: 125). The
‘locality’ of ISIS is essentially included within global transnational Salafi identity, with ISIS
becoming involved with global Jihadi culture through the intervention of locality and the
construction of an imagined community that never existed before. Salafi ideology is “constantly
producing and reproducing a new identity, through transformation and difference” in the host
ISIS targets recruits from university, college and high school students in western countries
such as Canada. With former Taliban recruiters on the job, the mentor-recruiter relationship
often begins through religious seminars, community activities or Arabic language classes.
Moreover, the “jihad” or “dawa” training begins through Skype, Facebook, Twitter or any other
social media web communication (Massi, 2014). ISIS attracts quite astonishing numbers of
A) Worldly benefits.
B) Other-wordily benefits.
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These reasons need to be studied employing ethnographic research in the near future. For
example, how do Jihadi returnees rate the romantic Jihadi marriage, international life, travel and
work experience, humanitarian concerns, against their sense of isolation and boredom in the
West?
A) Worldly benefits:
Worldly benefits seemingly include multiple marriages (polygamy), free sex with unfree
women slaves, free land, cars, houses, easy money (monthly salary), and power and status, all of
which attract the youth. ISIS uses poverty and buys out unemployed youth with little or no
humanitarian relief organizations, and Arabic or Salafi schooling. ISIS even competes with the
Taliban in South Asian countries over recruitment of Jihadi youngsters, by paying four times
higher monthly wages (Ariente, 2015). Non-Muslims are forced to pay the jizya (religious tax) in
Syria and Iraq in return for protection, and are given the choice: “Convert to Islam, pay a
religious tax, or face death” (The Guardian, 2015). This power gives ISIS fighters strong feelings
of superiority and status over the non-Muslim population. ISIS thus acts like a mafia
organization, and offers much worldly economic wealth to its members, (McCoy, 2015) with
moral obligations discarded, since Jihadists gain free sex slaves and property through vandalism,
and also diverse revenues from activities such as “kidnapping, human trafficking, smuggling and
theft, plus extortion and shakedowns passed off as taxes and fines” (Mastou & Guensburg, 2014)
A British journalist, Peter Taylor, has gathered reliable information from Abu Hajjar, a former
ISIS finance head, and has provided a list of five solid means of acquiring income: “oil,
antiquities, ransoms, theft and extortion” (Taylor, 2015). This is how ISIS has conducted its
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With ISIS members often being killers and rapists, sex slaves are a very attractive benefit
from the holy war. A French, named Nadia and two British female converts who went to Syria
and returned in 2015 who became sex slaves there (AFP; The Daily Star, 2015). Nadia as
disappointed that ISIS members did not read the Qur’an or practice traditional Islam, and said
that women have no status, power or privileges (Ozerkan & Baillon, 2015). Sex victims are
distributed to ISIS’s central leadership so they might select the best, thereafter dividing the
young, mostly teenagers or children under 16 from both genders, amongst the ranks. This is a
moment in the spoils of war when the moral obligations of Qur’an and Hadith are not important,
instead taking revenge for fellow Muslims more important. Much news coverage, several US
departments and UN official reports reveal that unknown numbers of Shia, and Sufi Muslims,
Alevi Kurds and Turks, Christians and Yazidi religious refugees have been forced into sexual
slavery. ISIS sells captive women and children into the sex trade, holds twelve oil fields in Iraq
and Syria, smuggles the oil at prices three times cheaper into the black market, kidnaps hostages
for ransom, smuggles stolen items and imposes taxes, tolls and fines to retain sustainability
However, the fact that some well-educated Muslims or radicalized converts are joining ISIS
needs explanation. The recruiters offer an international life, travel and work experiences, the
adventure of camping activities, practicing firing weapons, wedding gifts, the excitement of free
polygamous sex, a monthly salary, free land, cars, houses or "martyrdom", depending on the
person’s expectations (Massi, 2014). ISIS recruits are friendly towards Western members and
foreign fighters until they arrive in the region. If they want to return home, accusations are made
they are working as “agents” for foreign intelligence organizations and their criticisms ignored.
B) Other-worldly benefits:
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Other-worldly benefits offered by ISIS focus on heaven, martyrdom and include the rhetoric
of afterlife, coupled with the many virgins awaiting the martyr. Most young members of ISIS are
“motivated not by hatred of the west but by the desire to help” their Muslim brotherhood and
sisterhood to cope with “pain and humiliation,” and it seems the welfare of the whole Muslim
community is the strongest attraction (Armstrong, 2014: 24-31). Karen Armstrong claims that
blaming only the influence of Wahhabism leads to a superficial analysis, and that pan-Islamist
ideation is the central propaganda tool created by ISIS, in a similar way as Bin Laden's speeches
(Armstrong, 2015). Lorne Dawson (2015) is also of the opinion that helping Muslims is the key
term whereby ISIS promotes the benefits of eternal life within its effective psychological
warfare, using simplified slogans for recruitment which are also very intelligently created
towards rejecting the West (Dawson, 2015). Some brainwashed innocent Muslim girls search for
romantic Jihadist marriages, and seek a meaningful life, wishing “to fully embrace and protect
Dawson’s recent study found youth were radicalized in a group atmosphere and through
social networks (Dawson & Bramadat, 2014). The nature of this narrative is connected to
adolescent crises and that’s why religious terminologies such as the following are misused by the
group through social media recruitment: “Born again religious”; “Fight for Umma and Join
them”; “Unity to come”; “Help your brothers and sisters”; “You cannot be a true Muslim without
a Pure Islamic life” (Dawson, 2015). The Institute for Strategic Dialogue and the International
Center for the Study of Radicalization at King’s College London, released a report that shows
ISIS ideology advertises the opportunity of being a “hero” and presents a simplified world of
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Armstrong suggests ISIS attracts young Muslims because it offers “spiritual
endorsement” and survival, and because it has become the wealthiest Jihadist group through
strategically planned chaos and violence, efficiently financing itself through oil trades, looting
and smuggling businesses (Armstrong, 2014: 29). Despite this, ISIS still finds it impossible to
establish a caliphate without support from the Islamic scholars it has rejected. It has failed to
A very strong discourse in the Muslim world has led to this seemingly impossible Baathists
and Salafi marriage in Iraq. Transnational Salafi identity is a Jihadist ideology carrier. ISIS
symbolizes a counter revolutionary force, challenges the “ecology of cruelty,” and represents
young voices of freedom and justice in order to do battle with imperialism and colonialism
(Haney, 2008). Western journalists and academics describe ISIS as a “hybrid terrorist and
insurgent organization,” (Stern & Berger, 2015: 24) or “a child of war”; in other words, it is “the
outcome of a war” against the injustice that resulted from foreign occupation (Cockburn, 2015:
Location 209). Foreign invasions in Iraq, Afghanistan, and Palestinian left millions of young
Muslims living in refugee camps over six decades; they were raised by hatred and fear towards
colonizers, and as a result the cult of killing became normalized. Social-cultural, political,
religious and economic realities caused some young Muslims to want to take revenge, and they
are now living a fantasy of the Islamic State. Many children have been killed by the Iraq
government, which constitutes a war crime, and Sunni Iraqis had nothing to lose in rising up
against their oppressors (Human Rights Watch, 2014). The Syrian government uses extreme
power on own population with Russian and Iranian supports. The Iraqi-dominant AQI
strategically created a local insurgent group among Syrians, named Al-Nusra, which is in
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conflict with ISIS regarding the global caliphate. Before changing the group’s name to the
Islamic State in Iraq and Syria (ISIS) in 2013, AQI recruited militants from this local group of al-
Nusra in Syria, at a time when both organizations obeyed Al Qaeda leader, Ayman al-Zawahir
(Basma, 2015). AQI then broke eight jails, including the Abu Ghraib and Taji prisons in Iraq,
and Mosul in Syria, and freed all political prisoners with Jihadist affiliations. ISIS then turned
In addition, power struggle caused splits among Jihadists and their unity was dismantled.
After making territorial gains in Iraq and Syria, ISIS clashed with other Jihadist Islamist groups,
and after many failed consultations with al-Zawahir, AQI and Al Qaida separated. Syrian
expansion seems to have caused business, political and theological conflicts and has led to
another split. AQ Central and al-Nusra relationships broke down in April 2013, and the group
was then named Islamic State in Iraq and the Levant (ISIL). Abu Bakr al-Baghdadi changed the
name once again to the “Islamic State” (IS), declaring a Caliphate on June 29, 2014 and Al-
Nusra re-joined ISIS after a reconciliation (Laub & Master, 2015). Abu Bakr al-Baghdadi was
killed at the beginning of 2015, and the new leadership is once again a mystery. The relationship
between ISIS as a global player and Al Nusra as a local actor has opened controversial discourse
about why they are marrying, divorcing and re-marrying and then separating over and over
again. It seems either a strategic tactic to receive support from different radical individuals and
some countries, or an identity crisis which is causing the splitting, because of competition and
overlapping local, economic and political interests. A British journalist Robert Fisk argues that
competition is an important factor between ISIS and Al-Nusra (Fisk, 2015). For instance, Abu
“scholars” have rejected it. After ISIS killed 700 members of Al-Nusra, it seems Al-Nusra
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supporters asked to split from ISIS, following Golani’s advice to “repent and return to the Sunni
people” (Fisk, 2015; Al Jazeera, 2015). Real actors behind the Syrian civil war have come now
to the front stage. Since 2015, Saudi Arabia and Qatar now defend only Al-Nusra, not ISIS, and
is helping American forces to destroy ISIS fighters. Erdogan’s government has supported both
groups and many other Salafi Jihadi organizations secretly until Saudis and Qatar changed
politics; then Turkey has switched sides and banned both ISIS and Al-Nusra since September
2014.
As a matter of fact, the bloody business of war and politics has many faces: some ISIS
supporters have made fortunes out of this terrorism business; some countries are using ISIS as a
“scarecrow” to justify their investments in their armies. ISIS became a business, a scapegoat or
the lame excuse to weaponized and patronized in the region. For example, between 2010 and
2014, Saudi Arabia spent about $90 billion on weapons, and became one of the world’s biggest
arms importers. The US and coalition forces spent 25 billion dollars on the Iraqi army in eight
years (Cockburn, 2015: Section 123). Furthermore, corruption, injustice and the lack of
democracy increased hatred and anger towards the Iraqi government among youngsters. As more
and more Sunni Syrians were killed during the American air strikes in Syria, more youth joined
ISIS. There is now no clear wall between ISIS, Al-Nusra, Al- Qaeda representatives and
America’s supposedly “moderate opposition forces” (Cockburn, 2015). On the other hand, the
Kurdish opposition is a third group in Iraq and Syria, but is separated into eight different camps.
Kurdish separatist group, called PKK in Turkey, YPG and PYD in Syria, an umbrella name
created in 2011 as KCK in all Middle East that is legalized separatists who fight against ISIS
fighters (Kemal, 2015). The US, Turkey and allies failed to overthrow the Iranian and Russian-
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backed Asadian Nusayri dominant secular sectarian government, because of religio-political,
Ironically, since the beginning, ISIS has been killing mostly Muslims, as well as destroying
Buti, and local Islamist groups, including Ahrar al-Sham and Liwa al-Tawhid’s leaders and
members are among those killed by ISIS. Pragmatically, as part of its strategy, IS and the secular
opposition group, the Free Syrian Army (FSA) signed a contract to release prisoners in Syria and
Turkey in 2014 for exchanging 49 Turkish hostages captured in Mosul from the Turkish
Consulate, although the connection with the Iraqi Baathists was questioned after Saddam
Hussein’s former official, Izzat Ibrahim al-Douri, was killed by ISIS (Todays Zaman, 2015). Al-
Douri was a member of the Men of the Army of the Naqshbandia Order (JRTN) and his religious
group of elite Iraqis and former soldiers provided crucial support to ISIS at the beginning,
because former Sunni Baathists had been radicalized since 2003. ISIS may no longer consider
JRTN support necessary, however. Another former Sunni Baathist elitist official, Tariq Hasimi,
escaped from Iraq and became a refugee in Turkey in order to recruit Jihadists for al Nusra, the
FSA, and approximately eight other opposition groups in Syria (Yeginsu, 2015). From the
aforementioned network of relationships, ISIS seems a far more complicated organization than
that publicized on the media. There are many suspicions arising from US sources that the
Turkish National Intelligence Organization (MİT) and The Turkish Armed Forces (TSK)
selected and trained about 20 percent of Jihadists in Turkey, along with a small number of
British officers, as part of the US “train and equip program” collaboration with the Western-Arab
coalition against IS (Kemal 2015). The former head of the Turkish General Army Intelligence,
İsmail Hakkı Pekin, claimed that MİT exports terror, weapons and Jihadist groups, especially to
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al-Nusra and FSA in Syria. One former Turkish general, and the owner of some fake companies,
organized transport for weapons and arranged former soldiers’ passage through Turkey,
something Turkish president Recep Tayyip Erdogan kept a national secret, ordering the arrest of
polices, soldiers, and many prosecutors who tried to stop these arms smugglers (Ertugrul, 2015).
Erdogan refused to accept Al Nusra and ISIS were terrorist organization until September 2014,
but by then it was too late to recognize their danger, especially as his party members were still
gaining benefits. When a Turkish journalist Can Dundar, as the editor in Chief at Cumhuriyet
newspaper, released a proof about video tape of arm smuggling incident, photos of weapons
being transported to radical groups in Syria, including which allegedly included al-Qaeda and
ISIS by trucks run by Turkey's intelligence organization, Erdogan, accused him and other
journalists working for foreign intelligentsia and betraying their country (Todays Zaman, 2015).
Why did US departments, including Foreign Affairs, the CIA, the Pentagon and the White
House, act differently regarding ISIS? The main accusations are made towards the USA, Saudi
Arabia, Qatar, the Gulf countries and Turkey, regarding the way they have armed several Jihadist
groups, including the Jabhat al-Nusra, the Free Syrian Army, Ahrar al-Sham and Liwa al-
Tawhid. All of these groups share a similar desire to establish an Islamic caliphate, but all have
While many Muslim youth are more attracted by money and status, the Ba’athists may be
preparing a long-term plan to dominate politics in Baghdad in Iraq. Many Iraqi and Syrian Shia
and Alewitis suggest that ISIS does not really exist; that the Sunni dominant Iraqi Baath party is
simply using Salafi Jihadists to get back their power. It is thought 350,000 Iraqi soldiers and
300,000 Iraqi police felt betrayed by either the government or the US-led coalition forces
(Cockburn, 2015: 401). The Moujahideen Army and Ansar al-Islam are involved at some level,
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but Ansar al-Islam is now cooperating with Kurdish forces against ISIS on the Kobani issue
(Cockburn, 2015: 262). Not only the Kurdish separatist group of PKK gained legitimacy when
fighting against ISIS, also many Kurdish tribes became united, including Barzani group in
Northern Iraq, called itself Kurdistan. Alienated former soldiers and members of the Baath party
of Iraq and Syria joined ISIS to destroy Hezbollah, Kurdish groups, Turkmens, Yazidis,
Armenians, other Orthodoxy Christian minorities and to facilitate genocide and ethnic cleansing
authoritarianism in the Arab world (Issam, 2014). Khalid Abou El Fadl strongly suspects that not
only the Baathist Sunni group, but also the Saudis and their allies, are the behind-the-scene
masters of this imagined community or so-called caliphate. ISIS will be destroyed when their
socio-political interests are achieved. As he puts it: “Scary Islam plays a very useful functional
role for the proto-Western elites of the Arab world. Perhaps political Islam should be defined as
any form of expression of Islamicity for purposes not consistent with the pro-Western military
regimes and oil sheikhdoms in the region.” (Khaled, 2015: 2). Apparently, Pax-Islamism and
Pax-Turkish fears then appeared strongly in the Arab region, emerging from the fundamental
dilemma of Pax-Erdogan or new Pax-Ottoman caliphate politics (Unver, 2015). These ideas
suspicious radical groups and became involved in civil wars in Iraq, Egypt, Libya and Syria. ISIS
now appears broadly as a radical political faction causing friction in Islam, and falling far outside
the belief systems and practices of real Salafi Islam and lived Sufi Islam. Turkish politics in
former Ottoman lands appears to be a leftover from the imperial era. The Erdogan government
overemphasized its "historical area of influence," and started re-engaging forcibly with former
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The root causes, angers and humiliations that are driving the younger generation into political
violence in the Middle East, Muslim Asia, and the Arab world, can be described as follows:
Muslims have clearly suffered from weak, corrupt, and failing undemocratic states, but also from
strong or “over-developed” dictatorship states which are the product of Western hegemony and
colonizers (Hamid, 2014). The failure of the Arab Spring, and the continuity of circumstances in
Palestine and Arakan in Burma, all triggered reactionary protest and a counter culture among a
certain portion of Muslim youth. They are also reacting against corruption, cruelty, poverty and
unequal rights in their home countries. Iraq became a dysfunctional state since 2003 and Syrian
secular system has collapsed since 2011, whereby injustice, inequality and cruelty are increased
anger and poverty on majority that put extraordinary pressure on the youth to join ISIS. Foreign
interventions caused “high unemployment, stagnating societies and unjust social systems” only
benefit the nationalist dictators, and worsening living conditions set up a dysfunctional society
ISIS has become the most powerful and wealthy Islamist militant group, is financially self-
sufficient, and a contestant and claimant to leadership of Global Jihad. Salafi (Madrasa)
schooling for a Jihadist setting has been implemented since the Afghani Jihad against the Soviet
Union. ISIS has polarized Sunni Muslims around the world, increased cyber radicalization, and
the Jihadist groups are creating ideological new narratives to achieve a deeper penetration of the
Salafi Jihadist ideology among youth. They have gained operational capacity and mobility
through strategic transformations. The rise of political Islam and a new form of radicalism are
two growing trends that are parallel and that have been globalized using two methods: 1)
networking madrasa (religious schools) with curricula based on a Salafi or Wahhabi doctrine;
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and 2) “De-territorialisation” through migration from the West which is leading to
There must be other political, economic and cultural factors that have a significant effect on
how and why individuals become radicalised (Malcolm, 2014). ISIS intentionally publicizes
violence, such as beheading Western captives, and creates black propaganda using populist
jargons. Lorne L. Dawson investigates the psychological group dynamic of Muslim youth,
including Western converts; the unique nature of the Jihadist narrative; and the grounding in
religious morality that prompts people to join ISIS (Dawson, 2014: 3-6). ISIS has a utopian ideal
that has attracted many customers. So how did ISIS construct its leadership model? As a known
mythical hero, a mystical image was constructed for Al-Baghdadi. He used a polemical and
populist language to attract angry youth by saying that if Muslims were strong enough, the
caliphate would take Spain again, and even conquer Rome (Cameron, 2015).
ISIS allied itself with many radical Islamist groups in different countries. The Jihadist
dream is the renowned caliphate that would embrace the entire Muslim world. That’s why Al-
Baghdadi viewed the ongoing civil war in Iraq as an opportunity, and furthermore, the lack of
authority in Syria allowed further expansion among Jihadists and also gained attention from
regular Muslims. AQI was transformed into ISIS which was in turn transformed through
Iraqization, with its accompanying transnational Salafi identity and ideology - a useful tool for
Jihadist recruitment, especially became attraction for converted Muslims (Massi, 2014). Salafi
affiliated organizations joined ISIS and sent their members, including Abu Bakar Bashir in
Indonesia; Ansar Al-Shariah and Islamic Youth Shura Council in Libya; Boko Haram in Nigeria;
Salafi Taliban in Afqanistan; Jandullah, Shahidulah Shahid Group, Tehrik-e-Khilafat and Jamia
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Hafsa Students in Pakistan; Gamah Islamiyah and Ansar Bait-ul-Maqdis in Egypt; Moro Islamic
Liberation Front (MILF) in Philippines and the Islamic Movement of Uzbekistan (IMU) in
Uzbekistan (Abdul Basit, 2015). ISIS offers its own purified world: one dominant homogeneous
ideology that is not compatible with democracy, human rights and pluralism.
The vast majority of Muslims ignore ISIS and its open invitation to join them, as they watch
daily news stories about the apostasy of mass killings, torturing and cleansing of others, and the
disobeying of Islamic morality, values and Sharia laws as if they were not relevant. ISIS is now
“the new trend of the modern terrorist iconography” in transmitting radical Jihadism among
youth (Abdul Basit, 2015). India, South Asia and Southeast countries such as Indonesia have
banned ISIS. This was a positive response, but still the future of Jemaah Islamiyeh (JI) was left
to a judicial decision, because providing evidence of terrorist activities and links takes time
(Ariente, 2015: 11). Some Muslim Jihadists have joined ISIS, mostly from their diaspora
communities. Afghanistan and Pakistan are still home for radical Salafists, and Indian Muslims
now show their protest against extremist-terrorist organizations for the first time. However, most
eastern, Middle Eastern, central Asian, far eastern and western governments follow Jihadism
Part of the reason Muslim youth are being recruited into ISIS could be a lack of
acknowledgment of their particular historical, cultural, political, and social grievances; a sense of
worthlessness and alienation and separation from true Islamic morality and civilization.
Juergensmeyer describes how religious fanatics can reconstitute and reshape the modern
language of politics, use discursive religious symbolism and provide a new basis for the nation-
state or the unified homogeneity in one belief as an abstract new community (Robertson, 2003:
118). Environmental factors and marginalized conditions have alienated young Muslims in
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Western nations. These factors of isolation are clearly being capitalized on by ISIS with their use
&Hassan, 2015: 120). So what is Dabig and why is it such an important myth for Jihadists?
North of Aleppo in Syria, a small town named Dabiq is used for the purpose of attracting
prospective Western recruits from among young Sunni Muslims. Dabiq provides a popular
apocalyptic metaphor which, when embedded in radicalized minds, carries a passionate myth and
powerful lure for Jihadist fighters (Cameron, 2015). Dabiq is a symbol of the end of time, a
signifier for Muslims who have arisen and are declaring a disenchanted war against crusaders.
However, the place suggests different messages to different audiences. For Turks, the Ottoman
Empire defeated the state of Mamluk in1516 in order to gain the caliphate in Dabiq (Mercidabik
in Turkish), actually this signified a successful event in taking over the caliphate from corrupted
Arabs. According to Abu Mus’ab al-Zarqawi, who was a “martyred hero” for ISIS, this was a
place for fighting “until [ISIS] burns the crusader armies in Dabiq” (Cameron 2015). Some
radical evangelical Christians have produced a similar theory, i.e. that Dabiq is the location of a
final war between Christ and anti-Christ believers, the so-called “Armageddon” and that this
conflict symbolizes the second coming of Jesus. From a strategic standpoint, ISIS leader, Abu
Bakr al-Baghdadi announced his caliphate when ISIS started to control Dabiq. Recruiters were
encouraged to appeal to radicalized Muslims in “a theological call to make the pilgrimage to join
their jihad” afterward aggressively and recruited 6,000 Jihadist during the summer of 2014
18
(Cameron 2015; Sorenson 2015). These strategies caused big theological and historical debates
In Islamic terms, this is called the“fitne” or “nifak” (causing crises), with the fitne
sinking and losing or winning the war in Dabiq unsolved debate. Wiktorowicz’s anatomy of
Salafism argues conflict in between the mainstream purist traditionalist and the mainstream
Islam because “the purist strategy for promoting the Salafi creed” but the reality of traditional
interpretations are given different results (Wiktorowicz, 2006). The Saudi state-Wahhabism had
become “the religious center of Salafism” for the salafi frictions and factions, while ISIS
symbolizes as the latest version of heretical salafi movement (Wiedl, 2012). The myth of Dabig
(place of the end time) re-explained over time, for instance, that place is mentioned in several
hadiths. As a matter of fact, the event of “Melahim” (the final war on the earth before the
judgement day) is pictured completely differently from the way ISIS members present it: it is a
prediction that an army of 70,000 black forces will cause mass killings and chaos among the
umma. The Sufyan (a Muslim leader of wrongdoing) will follow this nifak (Gulen, 2014). As
describing “dark” fighters, and very clearly stating that their members will have long beards and
hair, will be wearing black clothing, black turbans (Taylasan) and carrying black flags (Unlu,
2015). Taylasan is also considered even intellectual imams obey the Sufyan because of their
fears, worldly benefits and power status. However, similar interpretations made for Mongolian
black fighters ten century ago by many Islamic Scholars when the Mongolian army killed
As a matter of fact, Muslims disagree with each other, but conflicting ideas are not
automatically accepted as heretical. There should be limitations and restrictions enforced, and a
19
fine line must be drawn between Salafi polemic and militant Jihad, discharging one does not
entail dismissing the other. ISIS can be categorised as a new neo-fundamentalist movement, and,
uprooted from its cultures of origin, it singles out religious norms of purity and selects a few
doctrines that allow its adherents to then move to a higher level of commitment than the masses.
Islamist activism, politics and violence are diverse, reflecting the fluidity of a group’s
fundamental policies and principles, and always attracts a particular group in different historical
ideology” and using violence as a tactic “very narrow view of Sunni Muslim understandings”
(Hegghammer 2009: 244). Dogmatic Salafism, political Islam, and local Salafi groups have
taken various paths in different countries in our own time, and present-day Salafi movements
should be seen as three phenomena that are inherently different from one other. For instance, Al
Qaeda-associated ISIS is deeply rooted in the last three decades of the twentieth century. True
Salafism was unrelated to political Islam before the 18th century. While for Salafis the emergence
of an Islamic state is seen as a result of doctrinal purity and a devout society, for Islamists it can
bringing “new interpretation of religious creed” and state-terrorism (Zelkina 2011: 376). The
fundamentalist Baathist and dogmatic Takfirist Salafi marriage gave birth to the monster that is
ISIS offers resistance to pluralism, provokes and damages on true Sunni Islam to
resurrect its own pluralistic peaceful model of co-existence and loudly declare resistance to the
ISIS type ideology. ISIS seeks to create one single religious state as an officially recognized
brand, and wants to ban diverse religious practices. It is against Islamic morality, theology,
human dignity, humanistic principles, values and the long standing pluralistic traditions of the
20
Middle East. ISIS creates a new-type Salafi Wahhabi establishment, based on a hatred of Shi’ism
that has become obvious. David S. Sorenson explains that ISIS practices a very extreme form of
Takfirist Salafi doctrine, as he traces down radical types of Wahhabi followers around the world
and provides discourse about definitions and practices of Takfir (Sorenson, 2014: 21). Obviously
ISIS kills diversity and humanity, and is similar to Al Qaeda and the Taliban in the religious
field. It consists of “a network of power relationships between religious agents” in the religious
and political markets (Reddig, 2014). Saudi Arabia now suffers from a wide range of political,
socio-economic and religious discrimination, because it rejects Shi’ism for theological and
doctrinal reasons (Meijer, 2009). ISIS declares its intention to kill many Muslims, and not only
those of Shia beliefs, because of their alleged disrespect for the main Islamic beliefs of unity
(tawhid). Arab Muslim leaders have been targeted for their corruption or dictatorship, with ISIS
radically criminalizing their rejection of its practice and extending this to many individuals.
Seemingly, “ISIS actions far exceed even Salafist doctrine” in spreading dangerous poisons of
discrimination and hatred others (Sorenson, 2014: 23). Islam seems to be turned a political
project by ISIS, but it appears impossible that ISIS can regulate alternative spiritualties and
cultures in the post-modern era. A strong online propaganda through social media is to be needed
“Jihad becomes a live force” in the region, because “humiliation, foreign occupation and
secularizing aggression” towards believers have caused many grievances among Muslim youth
(Armstrong, 2014: 218-322). The Soviet invasion of Afghanistan attracted only 20,000 Jihadist
fighters, whereas Iraqis and Syrian civilians have mobilized far more foreign fighters since 1945,
surpassing the Afghani civil war conflict in the 1980s (Neumann, 2015). Examining the
21
composition of ISIS recruitment, and, according to ICSR’s estimate, the total number of foreign
fighters has reached 20,730. There were 100 militants from Canada out of a total of 4,000
militants joining from the Western world. France, the UK, and Germany produced a far greater
number of Jihadists than Australia, and the USA even less (ICR, 2015). The Institute for
Strategic Dialogue and the International Center for the Study of Radicalization at King’s
College, London, released a report that shows that of 550 young women wishing to belong to a
sisterhood sharing similar beliefs who have travelled to join ISIS, with some as young as 13, at
least 100 connected through platforms such as Twitter, Facebook and Tumblr (Kirka, 2015).
Online marketing of Jihad, which has been defined as an “internet phenomenon” and “hybrid
terrorism,” shows ISIS offering a “dystrophic state,” while using a “form of marketing of utopia,
manipulation and recruitment” in its strategy of state formation (Stern & Berger, 2015: 3).
Berger and Morgan studied 20,000 twitter accounts of ISIS supporters, and define and describe
ISIS increases its recruitment capacity on social media platforms, where their phone and
broadcast messages spread out on mass media, including television or radio. ISIS uses 46,000
twitter supporters reaching a maximum of 90,000 accounts to effectively gain new members to
its ranks through social media (Berger & Morgan, 2015: 14). As part of this recruitment tool,
social media strategies intentionally publicize violence, such as the beheadings of Western
hostages or the killing of Shi’as, advertising these through direct messages to its own trusted
social network, which exists mostly for the purpose of attracting potential external new members
from wider audiences (Berger & Morgan, 2015: 60). Apparently, most ISIS supporters are
sending tweets from Saudi Arabia, Syria, Iraq and other Middle Eastern countries. However, not
all twitter supporters are aggressively active; only between 500 and 2,000 accounts are
22
hyperactive users with high volume tweets. Using unverified sources, Al Jazeera claimed that IS
has 50,000 fighters in Syria (Al Jazeera, 2015). In fact, official records of size from home
countries do not seem accurate. There are a variety of reasons countries might hide information,
such as concerns about national security, with the US only indicating 40-50 fighters, for example
(Stern & Berger, 2015: 75). Concerning other countries, in Belgium 335 young unemployed
Muslims found ISIS attractive, 200 Filipinos became ISIS fighters, 1200 Moroccans, nearly 3000
Tunisians, 600 Turkish, over 2500 from Saudi Arabia, around 2000 from Egypt, and 1500 from
Jordan also joined. Eleven thousand recruits were from the Middle East and 3,000 from countries
of the former Soviet Union. Recruiters of ISIS hire mostly males between the age of 16 to 35, or
couples, and they target young women. For instance, over 300 Kazakh citizens arrived in Syria
and Iraq and half of them were women (Neumann, 2015). However, Jihadi marriage and
womanizing is a big dilemma for ISIS. Female fighters are forced into Jihadi marriage in Iraq
and Syria. ISIS executed “150 female in Iraq’s Fallujah province for refusing to accept jihad
reason for joining ISIS. A group of youth Muslim named Sharia4Belgium whose members
indicates that the youth participated in protests against “Innocence of Muslims,” a film that
portrayed “the prophet Muhammad as a homosexual and a child-molester” (Taub, 2015). Hatred-
based humiliation towards Mohammed led counter cartoon campaigns such as those observed
after the Charlie Hebdo incident, which was a trigger for radicalism and caused deadly protests
across the Middle East, Asia, Europe and North Africa. In fact, European and many other
Jihadists have since gone to Syria through Turkey, and fighting on the front line is often called
the “gates of heaven” (Taub, 2015). Furthermore, Dawson states that most home-grown terrorists
23
have no religious background and insufficient education, and that recent converts turn into
extremists rapidly when infected by political motivations provided by global and local Salafi
Moreover, Paul Freston (2015) argues that three possible limitations exist within ISIS,
constraining the movement from moving forward to further success. These he identifies as an
“ideological self-strangulation” self-prisons by one’s own ideology; the notion of a “utopian self-
destruction”; and the limitation of a “war economy” (Freston, 2015). ISIS changing its name
several times in three years also indicates the problem of an identity and unity crisis, despite the
fact that ISIS is a game changer. Freston compares the theocratic fundamentalism of ISIS with
plurality (Freston 2015). In fact, the role of charismatic leadership is important in new religious
movements – these psychopathologies and the attributes of charisma influence the youth
(Dawson, 2006: 3). When it comes to ISIS, the group emphasizes an unusual and marginal
leadership model, which he states is “either mad or driven by a perverse lust for sex, power, and
money” (Dawson 2006: 6). Dawson’s Jihadist principles, which provide a logical description of
the dangers and “the problematic legitimacy of charisma” fit the ISIS leadership well. The group
leader’s persona”, and “moderating the effects of psychological identification of followers” with
“the leader achieving new success” through the process of social interaction (Dawson, 2006: 6).
However, US military intervention in Iraq and Syria did not solve any problems or brought
democracy; instead it made them worse. As root causes continue, thousands of civilians in Sunni
areas in Iraq have been tortured since 2003, and there have been still more extra-judicial killings
24
in prisons. The Iraqi justice system seems exponentially more abusive than just, and Maliki’s
incorporation of Shia militia into the government’s security forces was so thorough that the two
were effectively indistinguishable, creating a bulwark style rebellion such as that of ISIS (HRC,
2014).
In conclusion, neo-Takfirist Salafi ideology, helping Muslim brothers and sisters, unity,
solidarity, purification of Islam, womanizing, wealth, sex and power are main issues attracting
youth, but they are also dilemmas for ISIS. The term “sexual holy war” (either exchanging sex
for Jihad, or rape) puts all women and children at risk. A strong counter propaganda needs to be
developed on social media; new national and regional strategies must launch awareness
campaigns, educate grassroots-based NGO organizations on the ground with trustworthy local
imams; and scholars must empower actors in local civil society to overcome the ISIS problem,
culturalization” process, because many second and third generation Muslim youth, who are
socially and culturally isolated from mainstream society in the West, reject their parents’ way of
In summary, civil society has a role in promoting respect and acceptance to others.
Curing radicalism needs serious steps but counter strategies must be mutually developed in both
Muslim and non-Muslim worlds. Many Muslims have different discourse, living in various
reality and skeptical about Western solutions. Having suffered oppression is no excuse for
causing it or for failing to condemn terrorism. Muslims must publicly promote human rights,
dignity, life, liberty, equality, mutual respect, freedom and justice. Islam is not a political
necessary, as a whole and the flexibility to accommodate diversity as a primary goal. Western
25
governments avoid using statements and actions that result in the humiliation and alienation of
Muslims, instead help marginalize terrorists and prevent recruitment. Governments in the
Muslim world must design school curricula because proper religious education to Muslims is
critical that respect diversity of culture and religion, in order to nurture democratic, human rights
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