Televisión Pública Argentina - Wikipedia 03/11/2018, 20)36

Coordinates: 34°34′47.08″S 58°23′44.68″W

Televisión Pública Argentina

Televisión Pública Argentina (Argentine Public Television) is
a publicly owned Argentine television network, the national
Televisión Pública Argentina
public broadcaster. It began broadcasting in 1951, when LR3
Radio Belgrano Television channel 7 in Buenos Aires, its key
station and the first television station in the country, signed on Launched 17 October 1951
the air. Owned by Government of Argentina
Audience 8.7% (2013, IBOPE)
share
Contents Slogan Todas las voces ("All of the
voices")
History
1951-1978: Foundations Broadcast Argentina (National)
1978-2000: In comes the "Color" area
2000-present: Canal 7, TV Pública and Televisión
Pública Argentina Headquarters Buenos Aires,
Argentina
Programming
Repeaters
Formerly LR3 Radio Belgrano
called Televisión (1951-1961)
External links
Canal 7 Argentina (1961-
1979/2000-2006)

History Argentina Televisora Color,

ATC (1979-1996/1996-
1999)
1951-1978: Foundations ATeCE (February–July
1996)
Argentina Televisora Color
(without logo) (January–
March 2000)
TV Pública (2007-2016)
Sister Encuentro
channel(s) Pakapaka
Website http://www.tvpublica.com.ar/
Availability
One of the first TV cameras used by Canal Terrestrial
7
Local VHF Channel 7 (Buenos Aires)
(Argentina)
UHF ISDB-T Channel 23
Argentina

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Jaime Yankelevich, businessman and operator of radio station Satellite

LR3 "Radio Belgrano", received the approval of the Perón family
DirecTV 121 (HD 1121)
to import television equipment from the United States. The final
(Latin
approval came from Eva Perón, who, when informed of the
America)
importation of the new equipment, said "Sí, sí, todo muy lindo
pero yo lo que quiero es que televisen el acto del Día de la Cable
Lealtad" ("Yes, yes, all very good, but what I want is for them to Channel 11 (Digital/HD)
televise the acts of Loyalty Day"). With the support of Minister of Cablevisión Channel 611 (HD)
Communications Oscar Lorenzo Nicolini and the Radio Belgrano Streaming media
executives, preparations were made to start the first television
TV Pública Digital (http://www.tvpublica.com
station in Argentina. Yankelevich imported Bell equipment,
.ar/vivo/)
DuMont cameras, and a horizontally polarized antenna initially
mounted on the MOP Building. On September 24, 1951, Radio Belgrano announcer Fito Salinas was put behind a
camera and backed by a musical group, and the first test transmissions commenced. On the first days of tests,
televisions were set up in department stores in a 500-meter radius around the site, and the transmitter put out 500
watts of power, but the signal was ramped up and brought to 40 kW power. At that power level, reception was clear
for 72 kilometres (45 mi) around.

Finally, October 17, 1951 came, and once more, channel 7 signed on for the first time under the name it would bear for
a decade: LR3 Radio Belgrano TV. The first broadcast was conducted on Loyalty Day, as Eva Perón wanted, from
the Plaza de Mayo; the remote cameras were connected to the studios by a cable link. 2,500 televisions were in place
in the country to watch the events. For the first time in 24 days, Eva Perón rose from her bed to attend, dressed in
black. The CGT awarded her the Distinction of Recognition and to president Juan Perón the Great Peronist Medal of
Extraordinary Class. Doses of tranquilizers, administered by the education minister, were necessary to allow Eva to
deliver a brief address, her final political testament, in which she mentioned her own death nine times.

On November 4, 1951, LR3-TV began regular commercial telecasts, broadcasting from 5:30 to 10:30pm each day. In
1957, the studios moved to the Alas Building, where they occupied two subfloors, the first floor and the basement. In
1961, the television and radio station parted the separate ways, with the television station adopting its current callsign,
LS 82 TV.

There was even a brief period in which the station was awarded to a private entity: Editorial Haynes was awarded the
license in 1954 by Perón's government, but the next year, the government of the Revolución Libertadora annulled the
transfer, thus it remained a national channel owned by the government.

1978-2000: In comes the "Color"

Argentina hosted the 1978 FIFA World Cup. In order to allow for the event to be broadcast in color around the world,
new color studio facilities were required; the country still had no color telecasts of its own. At the same time, there was
unfinished construction in Buenos Aires; in the mid-1970s, prior to the coup of 1976, work had commenced on the
Altar de la Patria (Altar of the Fatherland), which was to be a mausoleum for Eva and Juan Perón. A new innovative
television center was built on the underground site for what was named Argentina 78 Televisora (A78TV), the
television production center for the World Cup. The facility, situated on Avenida Figueroa Alcorta, was Argentina's
first dedicated television studio facility with features such as soundproofed studios. The center was outfitted with new

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Bosch Fernseh color equipment, which would be in service for decades. Among the various tasks that A78TV
performed was the delivery of color live video to movie theaters over coaxial cable and export of color live video for
worldwide coverage. However, just one match was broadcast in color to Argentina itself—the final match, between
Argentina and the Netherlands—using the PAL-N color standard.

In 1979, Canal 7 took control of the new complex, and with it came a new name. On May 3, Canal 7 became
Argentina Televisora Color (ATC), a name that would serve the channel for the remainder of the 20th century.
Carlos Montero helped design the new channel's identity.

One of the Bosch Fernseh cameras from The new A78TV/current facilities in
1978; an ATC logo sticker has been Buenos Aires built in 1978
placed over the A78TV striped logo

The investment in ATC paid off, and briefly in the early 1980s,
before the rise of Alejandro Romay's Canal 9 Libertad, ATC led the national television ratings, a feat it hasn't
accomplished since. As state network it brought news of the Falklands War of 1982 to Argentine TV viewers
nationwide, with correspondents and news crews going into the actions of the conflict, and led a national publicity
campaign in support of the war effort. Dubbed "Argentines, To Victory" (Argentinos, a Vencer), ATC and the national
government produced several commercials for this campaign, and on the opening day of the war broadcast a special
program dedicated to the conflict broadcast in all its stations nationwide, and, for the first time ever for an Argentine
TV station, also in Latin American countries (save for Chile) and the United States, via satellite broadcasts.

The 1990s were a more turbulent time for ATC. On one front, the
Bosch Fernseh equipment, which was still the bulk of the channel's
workflow, was aging, and replacement parts and fixes were getting
harder to find. On another, under Carlos Menem, ATC was almost
privatized and, in 1996, even had an unusual five-month change of
identity to ATeCE, a la Argentina ("ATeCE, to Argentina"), with a
new, more nationalist approach.

2000-present: Canal 7, TV Pública and ATC logo, 1987-96 and 1996-1999

Televisión Pública Argentina

Under the presidency of Fernando de la Rúa by the turn of the 21st century, long-term changes came to ATC for the
first time in years. In January 2000, the channel dropped its use of the acronym, going by its full name only; this was
followed four months later with the retirement of Argentina Televisora Color and the relaunch of Canal 7 Argentina.

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In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the
channel. SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the
Audiovisual Media Law in 2009.

At the beginning of the presidency of Néstor Kirchner, the channel's

management was split into fiction and non-fiction; this led to an
increase in its in-house productions. In 2006, Rosario Lufrano
became the new director of Canal 7, changing its name to TV
Pública and refocusing the channel to a more cultural emphasis. At
the same time, new equipment—much of it ready for high definition
telecasts—was ordered, finally putting to pasture the 1978-vintage
Bosch Fernseh cameras and switchers.
The set of Visión Siete, TV Pública
In April 2010, TV Pública launched its digital signal on UHF channel
Digital's main newscast, circa 2007
23, in the ISDB-T standard also used by Japan and Brazil. The signal
includes HD, SD and 1segfeeds. With the launch of the digital signal,
the first in the country, the name of the channel was changed again, to the current TV Pública Digital

On April 18, 2016 TV Pública changed its name to Televisión Pública Argentina (Argentine Public Television).

Programming
Televisión Pública Argentina has a varied programming schedule. Its output includes many cultural and educational
programs. It also has its own news service, with news programs branded Televisión Pública Noticias (Public
Television News), and its program Fútbol para todos (Football for all), which began in 2009, holds all rights to
Argentine Primera División and Primera B Nacional matches. 2013 saw the channel surprising viewers with its very
first afternoon drama and youth program, and became the first station to simulcast a regional program in 2014.

Repeaters
Televisión Pública Argentina has 288 repeater stations across Argentina. In the later ATC era, one of the most
common slogans was "En todo el país" (In all of the country), reflecting its nationwide coverage.

External links
Official Site (http://www.tvpublica.com.ar/) (in Spanish)
ATA (https://archive.is/20121127122545/http://www.ata.org.ar/texto/quienes_somos.htm) (Asociación de
Teleradiodifusoras Argentinas)
Youtube channel (https://www.youtube.com/user/TVPublicaArgentina)

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This page was last edited on 14 September 2018, at 18:07 (UTC).

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