Sei sulla pagina 1di 16

Edition No.

26 June 2008

DVB-SCENE
Tune in to Digital Convergence

26

Spotlight
on
Asia-Pacific
The Standard for the Digital World

This issue’s highlights


> Mobile TV in India
> IPTV in Asia
> DVB-H Trials in Singapore & Indonesia
> DTTB Australia Update
> Market Watch
FUJITSU MICROELECTRONICS EUROPE
H.264 HIGH DEFINITION DECODER

Developed in Europe at Fujitsu


Microelectronics Europe’s
headquarters in Germany, this
decoder is supported world-wide
by Fujitsu’s local technical centres
DVB-SCENE : 02

A NEW EXPERIENCE IN DVB DECODING!


Fujitsu’s latest DVB solution for digital TV - the The high performance ARM11 core incorporated into
MB86H60 - is a highly integrated System-on-Chip the MB86H60 provides all the processing power needed
incorporating all the processing functions required by to enable a whole host of middleware software.
digital HDTV receivers, including those for digital
video, audio and graphics - ideal for IDTV sets and Based on more than 10 years of DVB silicon
set-top boxes. development, this flexible solution from Fujitsu helps
deliver a high quality audio and video experience
This cost effective, low power, high definition media regardless of encoding source or broadcasting standard.
processor can decode both MPEG-2 and H.264
compressed video up to full HD resolution (1920 x
1080i) and thus delivers a complete solution for new
satellite, terrestrial and cable HDTV receivers. The
flexible audio processor can decode a wide variety of ASK FUJITSU
audio standards required by the broadcast market.
More info: www.fme-multimedia.com
email: multimedia_info@fme.fujitsu.com
And here comes

Peter MacAvock, Executive Director


Analogue
Switch Off!
A word from the DVB Project Office
With many countries in Asia launching media players, and even mobile
a variety of digital terrestrial services phones in some markets, are set to far
in the coming year, some countries in exceed the number of TV households
Europe already have or are coming in developed DVB-T markets. As ASO
close to the point when there will be approaches and countries heavily
no more analogue services. Germany promote the switchover, these numbers
will shut down all analogue services in will skyrocket. we’re talking about. Will it be a pay
2008. The US, another highly cabled Asia is already leading the way in the TV service? A free-to-air service? Will
country, will do so in February 2009. mobile TV sector, and this DVB-SCENE it deliver made-for-mobile content, or
The market is learning that DTT (digital issue examines DVB-H trials and concentrate on simulcasting existing
terrestrial television) services will be deployments with a view to understand content? All important questions. And
received on many more devices than a the business and what makes it tick. DVB’s work is only the starting point.
simple TV set as in the past. Numbers In this time of heightened debate Another area that Asia leads in is
of USB DVB-T sticks, laptop PCs with on mobile TV standards, we mustn’t IPTV and this issue looks at how it is
integrated DVB-T receivers, portable forget that it’s primarily a business developing in the region.

new standards
TS 102 542 V1.2.1 “Guidelines for DVB IP Phase 1 Handbook” (Published 02/08)

DVB-SCENE : 03
TS 102 539 V1.2.1 “Carriage of Broadband Content Guide (BCG) information over Internet Protocol (IP)” (Published 02/08)
TS 102 543 V1.1.1 “Globally Executable MHP (GEM) Specification 1.2” (Published 02/08)
EN 302 583 V1.1.1 “Framing Structure, channel coding and modulation for Satellite Services to Handheld devices (SH)
below 3 GHz” (Published 03/08)
TS 102 585 V1.1.2 “System Specifications for Satellite services to Handheld devices (SH) below 3 GHz” (Published 04/08)

new members

.
DMT System SpA – Italy based company operating in the communication infrastructures sector. www.dmtonline.com

.
Innovationszentrum Telekommunikationstechnik GmbH (IZT) – Manufacturer of products for test and measurement, digital
broadcast, information technology and communications. www.izt.fraunhofer.de
Norges Television AS – Licence owner and platform operator of the DTT network in Norway. www.ntv.no
Sisvel – Patent management company that enables the acquisition of patent rights for a particular technology standard from

.
multiple patent holders. www.sisvel.it
Thales Alenia Space France – Provider of system solutions for telecommunication systems. www.thalesaleniaspace.com
Top Up TV – UK pay TV operator utilising DVB-T to offer linear pay channels and a push VoD system. www.topuptv.com

.
Elektrobit Corporation – Creator of advanced technology specialising in embedded software and hardware solutions for the
automotive and wireless industries. www.elektrobit.com

.
ADI (Advanced Digital Institute) – UK based independent research and development institute dedicated to adding value to the
high technology sector. www.adi-uk.com
DekTec Digital Video B.V. – Manufacturer of digital video input/output adapters for PCI and PCI Express bus, USB-2 and IP, as
well as associated software. www.dektec.com
3lettronica industriale spa – Italian digital terrestrial broadcast network operator. www.h3g.it
ANGA - Non profit association of German cable operators. www.anga.de
Groupe des Ecoles des Télécommunications (GET) – French administrative body overseeing the management of several
higher education establishments and research in the sector of information technology and telecommunications. www.institut-
telecom.fr
Trident Microsystems, Inc. - Designs, develops and markets multimedia integrated circuits for PCs and digital processing ICs
for TVs and TV monitors. www.tridentmicro.com

To subscribe to DVB-SCENE please visit: www.dvb.org/subscribe. Cover photo courtesy of Cisco Systems Inc.
The views expressed in this newsletter are those Editors: William Daly, Harold Bergin DVB and MHP are registered trademarks of the
of the individual DVB members or guests and Editorial and Advertising enquiries to: WHD PR DVB Project. Certain other product names, brand
are not necessarily the views of the DVB Project Email: news@whdpr.com names and company names may be trademarks or
Office or Steering Board. Telephone: +44 (0)20 7799 3100 designations of their respective owners.
Published by the DVB Project Office, All rights reserved. No part of this publication may To obtain extra copies of DVB-SCENE please
c/o European Broadcasting Union, be reproduced without prior consent of the publisher. contact Eoghan O’Sullivan at osullivan@dvb.org.
17a Ancienne Route, All content correct at time of printing. Delivery charges will apply.
CH-1218 Grand Saconnex, Switzerland. © DVB-SCENE 2008. Printed by Lithmark Limited.
www.dvb.org, www.mhp.org & www.dvb-h.org
3D try
BBC & The3DFirm Broadcast Live Rugby In 3D HD
Duncan Humphreys,
Partner, Can Communicate - Member of The3DFirm Alliance

The BBC and The3Dfirm claimed a torrential downpour, and at the last effect of letting the viewers’ eyes see
world’s first earlier this year with their moment, the production team decided slightly differing images, which the brain
live 3D high definition test transmission to move one of the pitch level camera then processes as 3D.
of the Calcutta Cup rugby match rigs under cover to ensure coverage! The reaction of the audience in London
between Scotland and England — In terms of transmission, each camera was overwhelmingly positive. While
beamed via satellite from Murrayfield position essentially supplied two HD some additional camera positions would
in Edinburgh to the Riverside studios feeds; these were then sent to the have been useful, the fact is that during
in Hammersmith, London, where it was vision mixer where they were paired this unique test transmission, BBC
viewed by an invited audience. together so the mixer saw them as Resources and The3DFirm were able to
After six months of rigorous testing, one and then a standard OB edit took take 3D into the broadcast environment
The3DFirm and BBC Resources were place between the shots supplied by and create a standard OB, albeit with
able to deliver a stereoscopic signal each camera rig. The output from the a stereoscopic feed. In the future,
that gave the viewers in London a truly
immersive, ‘best seat in the house’
experience, enhanced further by the
availability of beers and burgers!
The start point of the challenge was
capturing the match imagery itself.
DVB-SCENE : 04

3D has traditionally involved highly


specialised camera rigs. Whilst these
have worked well in the film arena
they have not been a natural fit for the
broadcast industry. The3DFirm tackled
this by developing a simple and robust
camera rig that worked with existing
broadcast technology; and named it
the Calcutta rig, in honour of the game
itself. This approach allowed the BBC to
DVB3.0. 00000000000000000

run a standard OB, albeit with two Sony


950s deployed at each of the three
camera positions, and run them through
the normal technology that surrounds
the broadcast of a live sporting event.
The three camera locations included
one overview shot from high up in the
stands at Murrayfield and two ground
level cameras positioned behind the mixer, or broadcast feed, was then there are sure to be changes and
dead ball line between the touchline compressed as two SCPC ASI streams, developments that will offer the viewer
DVB3.0.00000000000000000

and the goal posts. multi-plexed together and transmitted an even greater 3D experience but we
For each position, two cameras via satellite. This satellite signal was now know that those developments can
were mounted side by side to be then received in London, decoded and be led using broadcast technology. For
representative of the viewers’ left and fed to two Christie 8K HD projectors. more information on The3DFirm visit:
right eyes. The cameras were gen- Each projector had a polarised filter www.The3DFirm.com
locked together to ensure the pictures fitted and the audience of 275 viewers
from each remained in sync and wore polarised glasses. This has the
were set for the optimum 3D image
– creating a ‘window into the event’.
With the camera rigs in place, it then
became critical that the images were
skilfully cut to create the 3D effect. A
shot not working in 3D on the small
preview screen in Murrayfield would
be really hurting the viewers’ vision in
Hammersmith.
The poor weather in Edinburgh also
played its part in proceedings and
added to the challenge. If raindrops
hit the lens the 3D effect can be
destroyed. In 2D the operator simply
goes tighter on his lens angle and
‘shoots through’ those raindrops; in 3D,
on the other hand, these tighter angles
start to give a ‘cut out’ feel leaving the
viewer disorientated. As a result of the
.
DVB-SCENE : 05

8G2-07
Mobile TV in India

occupyinG
the crease
Anand Madangopal, Architect and Head of Mobile TV Development Group, Tata Elxsi Limited

It is expected that the take up of mobile • Operators with UASL and CMTS specific to a service provider. How this
TV in India will be as popular as the licences do not require a separate is going to happen with GSM based
mobile phone and will boast large licence for providing mobile TV services phones is unclear.
volumes in years to come. using already allotted spectrum. In India a large segment of the mobile
In January 2008 the regulatory • Operators planning to provide phone market is retail based. Mobile
authority, Telecom Regulatory broadcast based mobile TV services TV will present new challenges to
Authority of India (TRAI), gave its require a new licence. the consumer when selecting their
recommendations for mobile TV The summary of the set of issues that phone and service provider because
to the Ministry of Information and surround the recommendations are that changing from one provider to another
Broadcasting. Since then a lot telecom operators feel their existing could result in the loss of their mobile
has been said about the TRAI licence should cover them for mobile TV service. This model might work
recommendations and how they affect TV. Broadcasters on the other hand feel in the case of CDMA where it is
DVB-SCENE : 06

the players in the industry. that the current licence for broadcasting the other way around. Additionally,
The salient features of the digital TV should cover mobile TV as the recommendation is that if two
recommendations are: well, and that the telecom operators mobile TV networks follow the same
• The service provider should have should have to get new licences to technology then the consumer should
the choice over which broadcasting provide mobile TV. be allowed to shift from one network to
technology is used – providing the
technology is approved by a recognised
standardisation body.
“...the consumer should be allowed to shift from one
• Handsets provided by an operator network to another using the same device.”
should be compatible with other
operators that use the same technology In India operators are launching the other using the same device. Both
and standards, enabling users to mobile TV from a GSM perspective these issues are going to be difficult
migrate. with streaming as an option. From a to solve and accountability will be a
• Terrestrial transmission only is broadcasting point of view there exists problem.
allowed for the time being. a choice of standards from MediaFLO, The other factor is the cost of the
• Apart from Doordarshan, private T-DMB, ISDB-T to DVB-H. TRAI has device; for instance a typical mobile
mobile TV operators are going to be left this decision to the broadcasters/ TV receiver requires good processing
assigned at least 1 slot of 8 MHz in operators. Nevertheless, stakeholders power for H.264 decoding, a decent
UHF Band V from 585 MHz to 806 in the eco-system have deemed DVB-H LCD screen and proper battery backup.
MHz. This enables the transmission of to be a good choice for India. In India phones retailing at over $250
15 channels. Currently, discussions in the industry USD are more likely to meet these
all revolve around the above issues. requirements, and then you have to add
Assuming these can be solved, other the cost of the mobile TV components.
challenges remain such as the cost and Currently, some mobile TV handsets
type of the device, and the service that retail at $425. If there are to be volume
will be successful in India. sales then the devices have to be
The current Doordarshan DVB-H cheaper. The other two possible areas
mobile TV service in Delhi provides for mobile TV could be PCs / notebooks
around 8 free-to-air channels. When with USB dongles or inbuilt receivers
the new services are launched it is and in-car receivers with or without
expected that prime content, especially DVD players. Aftermarket devices
from other broadcasters/telecom enabling mobile TV are expected to
operators, may not necessarily be free- be a good market. However there
to-air; payment models have a definite could be a problem with pay channel
impact on the traction for mobile TV management as the return channel
services. Sport, especially cricket, is not as straightforward as it is in the
enjoys mass appeal and consumption case with mobile phone TV receivers.
in India while other content such as Conclusion
business and financial news have more Spectrum allocation, the licence,
segmented appeal. and the business model between
This scenario is a little complicated broadcaster and operator may be the
because first you have to pay extra for first hurdles, but the real challenge lies
a mobile TV handset. As it stands today at the consumer end in terms of the
from an eco-system perspective, the device and the kind of service that will
device will be enabled with software be offered.
DVB-SCENE : 07
setting the
global pace
IPTV In The Asia Region
Danny Wilson, President & CEO, Pixelmetrix
Broadband has become the buzzword challenges exist in the uptake of IPTV beyond their core business and must
in recent years. East Asia leads in the region, including technology, also understand the sensitivities of the
broadband penetration in the world. business models, standardisation, broadcasting/video industry, which is
Korea, China, Japan, Taiwan and human mindset and so on. entirely new to them.
Singapore are regarded as the leading IPTV & Its Benefits It is difficult to overlook an important
‘Asian Tigers’ countries with significant As a technology, IPTV has existed for component of the IPTV solution
amounts of exports by their electronics several years, but is only really taking - content. High quality content
industry, and also as the ‘Net Tigers’ off now. The reason it has weathered a and variety in content are the key
when it comes to the Internet. number of shaky starts is because the differentiators, and as competition
Asia has demonstrated phenomenal arguments in favour of delivering TV intensifies, would be crucial in gaining
growth in the uptake of broadband. A signals to television sets via the Internet market share and reducing churn. In
few years back, Asia was considered are so strong. Asia-Pacific, barring a few advanced
the underdog in the uptake of IPTV is more efficient than cable in its markets, the introductory phase is
broadband technologies. The story has use of bandwidth. That means it can be prolonged, where service delivery still
changed today. A report released by carried over smaller connections than revolves around broadcast services
Internet World Stats (September 2007) cable and have more options along with and VoD. The bandwidth problem is a
[http://www.internetworldstats.com/dsl. video-on-demand. IPTV beats satellite concern in many emerging markets,
htm] revealed that three countries in the on interactivity grounds. It has allowed where some low end DSL dominates
top five for broadband subscribers are telecom giants to enter the media the last mile.
DVB-SCENE : 08

from Asia - China, Korea and Japan. space, something many have sought A Status Report – IPTV In Some
Similarly, the uptake of digital television for years. Asian Countries
broadcasting has been the focus of IPTV Problems In Asia More than half the countries in Southeast
emerging Asian economies. Customer IPTV has its share of problems too, Asia have some sort of IPTV service in
demands have grown exponentially, especially in Asia. The key factor operation. Total subscriptions are to climb
and the need for higher quality of underpinning the success of any end from 1.47 million at the end of 2006 to 27
service dominates the reasons behind user oriented service lies in the degree million by 2013, according to technology
the efforts of governments across of consumer awareness. Some believe research house Frost & Sullivan.
Asia to provide quality television to that IPTV has something to do with The benefits and problems of IPTV, as
their population. Recently published the Internet! And there must be many mentioned earlier, are reflected on how
research by independent research more who do not fully comprehend the the Asian countries have embraced
firm In-stat concluded that new digital nuances of IPTV. IPTV. Some countries are in the
satellite TV subscribers in Asia would While a handful of service providers process of fighting against problems
help the market generate more than are offering IPTV services across and realising the benefits the robust
$88b in revenues worldwide by 2010. Asia, there are not many fully scalable, technology presents.
The research also concluded that the advanced IPTV deployments to date. Hong Kong
DVB3.0. 00000000000000000. 3.0 .010101011111

One of the world’s top demonstration


DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

IPTV Subscribers of IPTV is Hong Kong’s PCCW group,


millions with its Now Broadband TV service.
60 Total
Boasting some 882,000 subscribers
DVB3.0. 00000000000000000. 3.0 .010101011111

at the end of January 2008, Now is


on course to overtake cable company
45 I-Cable and become the leading pay TV
platform in the territory.
With a large installed base of landlines
100000.111111111111.000.1.1.1.1.0101010

30 and a growing number of homes lining


Europe
up for its broadband Internet service,
Asia & Pacific
PCCW (formerly Cable & Wireless)
15 applied a phone company approach to
issues such as ubiquity, reliability and
000000. 3.0 .010101011111

North America
.01.111.0000010101010

Rest of World picture quality.


DVB3.0. 00000000000000000. 3.0 .010101011111

0 PCCW started to win attention from


2006 2007 2008 2009 2010 2011 studios and channel owners when
010101010

it demonstrated that its system was


DVB3.0.

Source: Parks Associates


secure and less inclined to piracy
mature markets are slowing down and The key reasons for the slow progress than its rivals – despite coming over
Asia is the growth region in the coming of IPTV are twofold. Firstly, IPTV is still the unregulated public Internet.
years. in the initial stages of evolution and Unlike cable or satellite, which
DVB3.0. 00000000000000000. 3.0 .010101011111
. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

Internet Protocol Television (IPTV), services are relatively undeveloped. multicast all the available channels
an amalgamation of these two Competitive technologies such as cable and use sophisticated set-top boxes
technologies, is no different. However, and satellite have set the bar very high as gatekeepers, PCCW was able to
it would be wrong to say that the in terms of both quality and content. demonstrate that it was safer even with
story for IPTV does not have its set Secondly, one has to go beyond the its rudimentary STBs (based on video
of thorns. The region is in the midst understanding of telecom services to disc technology), by drawing down one
of a war to demonstrate a robust establish a strong business case for encrypted channel at a time.
business proposition for IPTV. Multiple IPTV. Service providers should go Having initially offered generous
incentives to attract subscribers, PCCW
has gotten customers to sign up for its Shift in Internet Demographics:
a la carte programme menu and the Internet Users by Region 2001-2004
bundle that makes it an easy add-on 2001: Number of Internet Users by Region 2004: Number of Internet Users by Region
to PCCW’s Netvigator Broadband and Estimated 500 Million Users Estimated 875 Million Users
email services.
Americas Asia-Pacific
China 38% 37% Americas
China’s State Administration of Radio, Asia-Pacific 31%
Film and Television (SARFT) issued 32%
four IPTV licences in 2006, and the
country’s audio and video coding
standard (AVS) was confirmed the
same year. However, even with Africa
Africa
powerful Shanghai Media Group, 1% 3%
commercial rollout of IPTV platforms Europe Europe
29% 29%
has been modest. The biggest issue

.
appears to be the unwillingness of the Source: ITU

state to unleash a new competitor to the mobile phone and a 30-day electronic largest public limited teleco, and MTNL

.
cable networks it has invested in. programme guide. have launched commercial services to
South Korea But like Now, mioTV appears to have select cities across India. Regulation
Though South Korea is, by some learned that when it comes to TV was the biggest hindrance as the
measures, the most wired country services, unlike personal hardware, government was still in the process of
in the world and could rollout IPTV consumers are relatively agnostic. What defining a unified licence to operate
quickly, incumbent cablers have put counts is the content. For instance, IPTV, which has been completed
up strong resistance, and government both SingTel and PCCW paid top recently.
departments are at loggerheads as dollar to outbid ESPN Star Sports for Conclusion
to who should regulate. Recently the English Premier League soccer in their IPTV as a technology provides
regulatory issues have been resolved respective territories. unparalleled benefits to the end
and KT (Korea Telecom) launched India consumer. If packaged correctly, it
their IPTV service with XBOX as the India has seen tremendous growth in would be the first true ‘interactive’ TV
customer premises equipment. Others digital broadcasting and broadband platform ever. Most research reports
in the market, such as Hanaro Telecom, connectivity over the past five years. predicted Asia to be the driver in the

DVB-SCENE : 09
are already providing IPTV services but Mobile phone penetration is now growth of IPTV. Growing economies
not with the numbers it expected when amongst the highest in the world. Many and greater demand from customers
it first started the service. private and public limited companies in Asia provide a great environment
Singapore are joining the IPTV bandwagon. The for the technology to be adopted
The most recent entrant is mioTV, largest private telecom companies ubiquitously.
which was started in August 2007 by (such as Reliance, Bharti, etc) have IPTV will penetrate. It requires a push
Singapore Telecom. The service is already invested in their networks to in terms of establishing standards,
a direct competitor to the cable
ADB_DVB_SCENE_AD_135x210.qxd TV 14:40carry
9/10/07 video1 over their data networks
Page providing better quality and choice
dominant StarHub, and comes with and are planning to launch IPTV to customers and a robust business
such gadgetry as remote access by sometime in early 2008. BSNL , the model.

A shared vision

ADB is the partner of choice for operators looking to optimise profitability Whatever your unique requirements ADB is dedicated to enhancing subscriber revenues
from their commercial, digital television service. Our multi-platform experience through a proactive and responsive team who share the same vision - to ensure that your
in supplying award winning hardware and software solutions ensures the pay TV business is as profitable as it can be.
delivery of innovative, revenue-generating products time and time again.
Whatever your technology platform, ADB maintains its position in not just leading the
In a highly competitive industry, our unique end-to-end knowledge of set-top box industry but defining it.
technology, coupled with an intimate understanding of the digital television business,
ensures that we keep our customers ahead of their competition.
Cable IPTV Satellite Terrestrial

adbglobal.com Tel +41 22 799 0799


a sunny aspect
Experiences Of DVB-H Trials In Singapore & Indonesia
Edmund Yong, CTO, Innoxius Technologies
DVB-SCENE : 10

Having been involved in DVB-H indoor coverage, could easily be five market, operators are confused which
mobile television trials in Singapore times the cost of outdoor coverage. platform to utilise for their service.
and Indonesia both as a solution Unlike mobile telephone services, This decision has to be made when
provider and also as an operator, operators do not get the opportunity committing to large orders of handsets.
Innoxius Technologies shares some of additional revenue from providing A wrong decision would require a major
insights into the region’s progress in indoor mobile TV coverage when the overhaul of the entire network and to
the rollout of mobile TV. income is derived from fixed monthly replace the entire batch of handsets.
From the perspective of a potential subscriptions. This could prove to be a Technical directors usually do not like
mobile TV operator, various obstacles disincentive for operators. Without the to make such decisions, they would
and opportunities exist. The issue of investment we can expect poor service rather wait the decision out and let
outdoor coverage has not been a major quality and thus poor subscription other operators rollout services and
concern for operators. Strategically rates. The last thing paying subscribers learn from their mistakes or successes.
located transmitters are able to provide want to experience is not being able For a successful service rollout,
good outdoor coverage. However, from to access the services they paid for. If operators must enjoy economies of
our trials both in Jakarta and Singapore, this obstacle is not addressed, the low scale and subscribers must be able
the user experience of outdoor viewing service quality and eventual low service to switch across different operators –
is adversely affected by the sun’s glare. take up rates will kill the momentum. this translates to a common DRM/CA
The best way to enjoy mobile TV is The indoor coverage issue presents platform.
under shelter away from direct sunlight. an opportunity for solution providers to In a drive to reduce the stalemate, pre-
This can limit the potential usage zone come up with a cost effective answer commercial trials of dual ESG, DRM/CA
to inside transportation vehicles such that enables indoor coverage and at the systems are taking place. It is probable
as buses, cars and sheltered areas like same time allows for additional revenue that such a setup will be the system

“...opportunity for solution providers to come up with a cost effective answer...”


bus stops as well as indoor venues. to be generated. Commercial trials of that will be deployed eventually in this
Providing mobile TV services for such solutions, if successful, could help region. There may not be a dominant
subscribers when they are commuting drive the broadcast mobile television DRM/CA within the system - but a
would fit a commonly accepted usage market in this region. combination of two or more. This way
scenario, but it would be hard for an During the course of our trials, we operators keep their options open, are
operator to justify a business model to came across another obstacle for a able to tap into economies of scale, and
provide subscription based services successful service rollout. The issue of most importantly, not have to wait out
solely to commuting consumers. available receiver devices is a concern. this decision.
Operators will have to overcome certain Presently, there are only a handful of Moving forward, the stage is set for the
indoor coverage issues before they DVB-H handsets available. Operators launch of services in Indonesia and
can see a successful business model. are concerned about launching a Singapore. The regulator in Singapore
From our technical trials, usually in service that depends on a handful of has already completed a public
high buildings, we are able to get good handset models to drive the market. consultation and commercial licences
reception three to five metres into a In addition, manufacturers usually ask will be available very soon. To increase
building from the first window. The for a large volume commitment from the momentum, the problems with
challenge is to provide service in low operators. This introduces risks that indoor coverage and a common DRM/
rise buildings and deep indoors, e.g. the operators may not be willing to CA platform are crucial.
shopping malls. take for an unproven business venture.
An initial estimate shows that network To add to the complexity, due to the
infrastructure investment, to provide nature of a rather fragmented DRM/CA
DVDVB3.0 00000000000000000 3.0 .010101011111DVB3.0. 00000000000000000 3.0 .010101011111DVB3.0. 00000000000000000 3.0 .010101011111DVB3.0. 00000000000000000 3.0 .010101011111B3.0. 00000000000000000 3.0 .01010101111
DVB3.0. 00000000000000000. 3.0 .01010101111
1
AUSTRaLIA

DVB3.0. 00000000000000000. 3.0 .010101011111 .


today

100000.111111111111.000.1.1.1.1.0101010
.
Ian McGarrity Provides An Update

.
1
.01.111.0000010101010
DVB3.0.000000 3.0 .01010101111
The digital terrestrial television to-air television is that there are three date by which all analogue terrestrial

DVB3.0. 00000000000000000. 3.0 .010101011111


broadcasting (DTTB) story in Australia metropolitan private TV networks and television signals should cease.
is a remarkable one. Among all the two government funded broadcasters, This will be a difficult task. Including

.
.
countries which have introduced the ABC and SBS. the 2,400 community run analogue

.
DTTB, Australia is the most reliant The three private networks have television terrestrial transmitters,
on terrestrial delivery for free-to-air regional affiliates everywhere and the currently less than 40 percent of
television services. Over 95 percent of ABC and SBS have a slightly different existing analogue terrestrial television

DVB3.0. 00000000000000000. 3.0 .010101011111


DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111
DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0.

DVB3.0. 00000000000000000. 3.0 .010101011111


its homes have at least one television version of their services transmitted in transmitters have digital transmitters
tuner/receiver device which relies on each state. operating alongside them. Further, even

DVB3.0. 00000000000000000.
a terrestrial aerial for its free-to-air When introducing DTTB the at the current rate of DTTB receiver

100000.111111111111.000.1.1.1.1.0101010
television input. A complete array of government required all free-to-air sales, I believe only 22 percent of all

3.0 .01010101111
local free-to-air television services is services to provide an exact replica of analogue tuner TV devices (TV sets,

3.0 .010101011111DVB3.0.
000000. 3.0 .010101011111
only available via cable and satellite their analogue service in both HD and VCRs and DVD recorders) used to

.01.111.0000010101010
DVB3.0. 00000000000000000. 3.0 .010101011111

.
pay TV platforms to around 1.4 million SD format. receive/record free-to-air terrestrial TV

010101010

VDVB3.0. 000000000000000003.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000


DVB3.0.
subscription television homes or about While the ABC and SBS were allowed will have a DTTB receiver ‘attached’ to
17 percent of all TV homes. In the vast to provide an independent standard them by the end of 2009. Home uptake
majority of these subscription homes, at definition multichannel, until the and overall device conversion provide

DVB3.0. 00000000000000000. 3.0 .010101011111


DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

DVB3.0.3.0 .01010101111
least one device remains attached to a beginning of 2007 the private TV very different perspectives.

3.0 .010101011111
terrestrial aerial. entities were not allowed to provide any The communications campaign and

3.0 .010101011111DVB3.0. 00000000000000000 3.0 .010101011111DVB3.0 3.0 .010101011111DVB3.0. 00000000000000000


.
Consequently the digital conversion of new channels. Since then they have help scheme to assist the conversion of

DVB3.0.010101010
3.0 .010101011111DVB3.0. 00000000000000000
the terrestrial platform in Australia, may been allowed to provide separate high analogue tuner devices to digital will be

DVB - SCENE - 11
present a greater consumer challenge definition multichannels. significant, but nothing like the licence

.
than anywhere else. In 2008 I expect more than 20 percent fee funded $1.67 billion AUD, or $66
At the end of 2007 approximately 4.1 of all Australian homes will purchase AUD per TV home budgeted for in the
million DTTB receivers had been sold to a large LCD or plasma widescreen UK. My guess is that between $100
the public. Of these something like 62 display device costing an average of and $150 million AUD will be spent on

3.0 .01010101111 000000


percent were set-top boxes (STBs with $1,600 AUD ($1,450 USD) each. help schemes, communications and

00000000000000000
3.0 .01010101111 3.0 .01010101111
hard drive recorders are included in Since the middle of 2006 it has become converting the 2,400 community owned
this category), 37 percent were IDTVs difficult (now impossible) to purchase analogue television transmitters in
and nearly 1 percent ID DVD recorders. a widescreen television display device Australia. That is somewhere between
About 50 percent were high definition in Australia which did not have an 10 and 15 percent of the UK per home
receivers. embedded DTTB tuner. Hence for outlay.
Allowing for homes with multiple DTTB widescreen sets the marketplace has Ian was the first Head of SBS TV

.01.111.0000010101010
DVB3.0.
.
receivers and receivers that have effectively mandated digital tuners. and later, as GM TV Resources and
become non-functional, over 40 percent The new Australian government has set Services, deputy to the Head of
of Australian homes now have some up a Digital Switchover Taskforce. It has ABC TV. Today he is an independent
DTTB reception capability. just provided it with $37 million AUD to consultant on digital TV matters and
Well what has driven this take up? assist the analogue switch off task. It from 2004 until 2008 Chair of Digital
The basic structure of Australian free- has also set 31 December 2013 as the Broadcasting Australia.

Tim O’Keefe, Coordinator of ADSIF Tracks The Sales OF HDTVs


One of the first decisions of the The HD Tick logo initiative for certified (Australian Digital Suppliers Industry
incoming Labor government was to HDTVs has proven to be a success Forum) now has ten major suppliers
announce that digital switchover would (see DVB-SCENE Edition No.24). with 120 HDTV models HD Tick
be completed by 2013. Considering Six months after the launch ADSIF certified.
that only 40 percent of Australia’s
homes have made the switch to digital, Australian DVB-T HDTV Annual Sales to Switchover
this is a huge undertaking for the new
government. 2.5
The Minister for Broadband,
Communications and Digital Economy,
Senator Stephen Conroy, has asked 2.0
that a firm market-by-market timetable
be developed by the Digital Switchover
Units (Millions)

Taskforce. This group will also be 1.5 Actual


responsible for government initiatives to
drive uptake. Projected
Australians spent $2.5 billion (US 1.0
$2.1 billion) purchasing 1.3 million HD
plasma and LCD TVs in 2007, with the
typical screen size being over 100cm.
Suppliers are now also targeting the
0.5
second TV market introducing smaller
HDTVs for the kitchen and bedroom. A
branded 48cm HDTV is priced at less 0.0
2007 2008 2009 2010 2011 2012
than $499 (US $450).
mobile tv
Moore
business models
.

Analysis
DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0.

DVB3.0. 00000000000000000. 3.0 .010101011111

Unlike their Asian and European unapparent in the US where the hardware. Those partnerships are
brethren, US terrestrial broadcasters ‘commuter opportunity’ is more limited critical for US broadcasters planning
DVB3.0. 00000000000000000.
100000.111111111111.000.1.1.1.1.0101010

have yet to test the mobile TV waters. than other parts of the world. free transmissions.
That’s about to change as the FCC Although it’s too early to declare the Because the primary competing
and industry proponents prepare a monthly subscription model DOA , it’s transmission technologies are
transmission system that will put US evident from the number of consumers developed by two sets of handset and
broadcasters on the mobile TV map. who pay a subscription fee for mobile TV makers with broadcast equipment
000000. 3.0 .010101011111
.01.111.0000010101010

Although US broadcasters can learn broadcast TV services in Korea, Italy suppliers (Samsung & Rohde &
DVB3.0. 00000000000000000. 3.0 .010101011111

from the business models adopted/ and the US that the business model Schwarz, and LG Electronics & Harris
tested by broadcasters in Japan, South could be contributing to a lacklustre Broadcast), it’s likely that there will be
010101010
DVB3.0.

Korea and select Western European take up rate. Most industry observers a substantial installed base of mobile
countries, they will have to make a and players will agree that consumer devices and TVs that will receive a
careful study of the market differences adoption of subscription services variety of transmissions, including the
between these early adopting nations has been disappointing. In contrast, yet to be determined mobile ATSC
DVB3.0. 00000000000000000. 3.0 .010101011111
. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

and the US. tens of millions of mobile devices that standard. It’s not a guarantee of high
US broadcasters, to date unable receive free ad supported broadcasts numbers of viewers but it is a legitimate
to realise a return on their digital have been shipped in Japan alone. Of springboard to launching successful ad
TV transition investment, are course, high ownership of receiving supported transmissions – the business
understandably eager to identify an devices doesn’t translate into a one model that may have the greatest
additional revenue stream from offering to one ratio of viewership. In Japan, chance of success in the US where
mobile TV broadcasts. The charging many mobile phone handset suppliers signing up multiple media subscription
DVB-SCENE : 12

of subscription fees is undoubtedly include a One-Seg receiver in their consumers to another service might be
part of the mobile TV business plan of phones; there’s no guarantee that a tough sale.
some broadcasters, but DTC believes mobile phone customers are tuning Myra Moore is chief analyst for
that broadcasters must tread carefully into local mobile TV broadcasts. Digital Tech Consulting (DTC), a
in adopting a subscription model for But one thing is certain: a symbiotic market research firm that tracks and
US consumers. It is not at all clear relationship between terrestrial analyses the consumer digital video
that consumers are willing to add broadcasters providing free broadcasts marketplace. More information on
another media subscription cost to their and handset makers can build a
.

the company and its latest research


monthly budgets. That is especially healthy installed base of receiving is available at www.dtcreports.com
Dublin,Budapest &
Next stop Berlin!
Having always taken place in Dublin, the DVB World conference moved to Budapest this year, with almost 250 delegates from
across the world gathering for three days in March for what was broadly agreed to be the best edition yet of the event. The

DVB - SCENE - 13
keynote address was delivered by European Union Commissioner Viviane Reding, who took the opportunity to express her
support and appreciation of the work of the DVB Project in the creation of open standards. Her presentation focused on mobile
TV, the opportunities for DVB technologies worldwide, and the digital dividend strategy of the European Commission.
Dominant themes to emerge over the course of the conference included: the challenges of managing content in our
increasingly networked lives and the role DVB-CPCM can play; the implications for the broadcast industry of DVB-T2; the
growing role of IP in content delivery, whether through ‘traditional’ IPTV or Open Internet television; and the importance of
clarity in IPR issues for the implementation of all DVB standards. Lively discussion, both inside and outside the conference
room, was in evidence throughout the course of the event.
Teamcast pubDVB World 2009
210x133 V4 will take place 18:30
26/10/07 in Berlin from
PageMarch
1 9 - 11. Watch out for more details later this year.

ModulCast ® now includes DVB-SH Mobile TV

New DVB-SH transmission solutions


from Teamcast comprising:
• New MSH-2000 RF modulators,
• New RSH-2000 RF demodulators,
• New SSH-2000 signal generator.

The Modulcast® family of OEM products -


all the essential OEM functional blocks needed
to build up DVB compliant Mobile TV transmission
systems with the most competitive pricing:
• DVB-T/H Modulators,
• DVB-T/H Demodulators,
• DVB-S/S2 Demodulators
Idoine - Rennes

• MPEG-TS Stream Combiners / Splitters


• MIP Inserters

Further information at: w w w. t e a m c a s t . c o m


M
Rohde & Schwarz is adding the to deliver a unique ground breaking
R&S XLx8000 transposer family to its satellite based content exchange for
product portfolio in the UHF/VHF low- Arabsat customers and ASBU (Arab
TechnoTrend TT-connect CT-3650 CI
power range. Together with the R&S States Broadcasting Union) members
TechnoTrend AG presents its TT- SLx8000 low power transmitters, these throughout the Middle East and North
connect CT-3650 CI external USB

a
transposers make it possible to flexibly Africa region. www.arabsat.com
box for receiving DVB-T and DVB-C fill coverage gaps. The extremely high
signals. A CI slot allows the operation of level of integration of the equipment SysMedia has launched the 2017 DVB
conditional cccess modules for pay TV provides a very favourable price/ Reference Signal Generator. It provides
offerings. The external design allows performance ratio. The transposer can a complete DVB-ASI output containing
for the connection to desktops and be converted to a gap filler by means teletext, subtitles and MHEG-5
notebooks. www.technotrend.com reference test streams as well as

r
of options. The R&S XLx8000 supports
Imagination Technologies has both digital and analogue TV standards. video and audio, allowing the accurate
announced the latest member of its www.rohde-schwarz.com testing of set-top boxes and IDTVs. It’s
family of video decoders and encoders. packaged with its own video source,
The POWERVR VXD380 advanced multiplexer and modulator so users can
multi-standard video decoder supports connect it directly to the RF input of the
receiver under test. www.sysmedia.com

k
all major HD and SD video formats.
The unit efficiently decodes using the Silicon Labs claims its recently
smallest silicon area and lowest power introduced Si2161 and Si2165 digital
consumption. www imgtec.com R&S XLx8000 Transposer
video demodulators, to be the smallest,
DekTec is launching transport stream Latens BCAS is a next generation, DVB lowest power and highest performance
over IP (TSoIP) converters featuring compliant conditional access system demodulator solutions to support

e
Power over Gigabit Ethernet, giving designed for operators of broadcast DVB-T, DVB-C and fixed reception
new flexibility to expand server I/O. cable, satellite and digital terrestrial DVB-H in a single chip. The new
Its first two products convert DVB- networks. devices enable customers to simplify
ASI streams to and from TSoIP. Also The company claims that it is the first their design and reduce cost by pairing
new is Xpect, a new transport stream software based solution for networks their tuner solution with one of these
monitoring application from offering without an always on return path. demodulators for applications such as

t
real-time validation of MPEG-2 streams Key advantages include low cost of iDTV, free-to-air or pay TV set-top box
against TR 101 290 or a user-defined ownership and improved cash flow, receivers, PC-TV add-on cards and
template. www.dektec.com dynamic renewability and proven DVD/HDD personal video recorders.
DVB-SCENE : 14

scalability. A full and flexible range of www.silabs.com


pay TV services and business models
are supported. www.latens.com
The QMS from GCS is a compact
solution for monitoring DVB based
IP networks. Applications range

W
from observing attacks, monitoring
of traffic patterns, bandwidth usage
and PID statistics. The QMS is
based upon a high performance DVB
receive hardware and a sophisticated
DekTec TSoIP Adapter software system providing IP/DVB

A
decapsulation, dissection and storage Silicon Labs Si2161/Si2165 Digital
The Nagravision mobile TV solution of metadata of IP dataflows (source Video Demodulators
supports DVB-H, DVB-SH and and destination IP address, service
other digital standards. It offers type, transmitted bytes, etc.) and NetUP Inc. has announced a product
comprehensive DVB-H Open Security MPEG transport stream metadata (PID, for interactive TV called IPTV Combine.
Framework support as well as µSD/SD PSI/SI). www.gcs-salzburg.at This is a complete IPTV solution in one

T
card delivery for unconnected devices 1U rack-mount server configuration,
such as PMP and GPS, enabling which includes DVB to IP gateway,
secure content portability across VOD server, middleware and billing.
devices. www. nagra.com The solution is designed for small
deployments of up to 500 users,
Because the DVB-S2 standard such as for the hospitality industry.

c
optimises the efficiency of a wide The device combines functions of a
range of applications beyond DVB receiver, decoder, remultiplexer
GCS QMS Monitoring System
broadcast, Newtec has redefined and supports CA modules of various
and extended its professional line of DVProbe-C from Pixelmetrix allows vendors. www.netup.ru
modulation equipment. In the Azimuth cable operators to analyse and verify
and Elevation families, new specific channel line-up information at the edge

h
modem types have been defined of complex cable delivery networks.
for applications such as broadcast, With on-air content validation, it alerts NetUP IPTV Combine
telco, WAN, IP trunking or corporate operators when a channel line-up New from Alticast, altiExcite is the next
networks. www.newtec.eu deviates from the preset configuration. generation channel navigation solution
It can also report alarms and other created for VOD, PVOD, NVOD, and
logging information to a central NMS other broadcast content that provides
using SNMP or CORBA interfaces, and mosaic style EPG with instantaneous
can be controlled through web browsers channel tuning. altiExcite is based on
or VNC clients. www.pixelmetrix.com patented technologies and can run in
Arabsat is to launch a new broadband most STB environments. Also new is
IP-based Multimedia Exchange Network altiVBM (Viewer Behavior Monitoring)
Over Satellite (MENOS) service. a TV rating solution that gathers and
Developed by Newtec, MENOS takes analyses DTV viewers’ service usage
advantage of DVB-RCS, DVB-S2 through digital broadcasting and STB
and MPEG-2, MPEG-4 standards networking. www.alticast.com
Newtec Azimuth Range
The new TANDBERG Television’s
ENENSYS NN6-MIP SFN Adapter RX8300 integrated receiver decoder
range is designed to simplify content
The TransCaster mobile TV transcoder acquisition for cable, satellite and telco
(DVB-S2/T to DVB-H/-SH) from operators in the all digital future of TV
ENENSYS combines MPEG-2 broadcasting. The range can provide
decoding, pre-processing, and single or multi-service descrambling,
broadcast quality MPEG-4 and AAC- as well as multi-format MPEG-2 and
HEv2 encoding. It supports statistical MPEG-4 AVC 4:2:0 video decoding.
multiplexing and CAS integration. Additionally, high definition services are
The company has also introduced down-converted and output as standard
SFNguard, a feature for its NN6-MIP definition video; providing a simple and
SFN Adapter designed to securize cost effective route to video distribution.
Infineon OMNITUNE TUA 9001
SFN networks by strengthening www.tandberg.com
1+1 switchover. This innovative The Infineon OMNITUNE TUA 9001
synchronisation mechanism ensures is a highly integrated RF CMOS
both SFN seamless switchover and DVB-H/T Direct Conversion Receiver
reliable end user experience. for mobile and portable applications.
www.enensys.com The TUA9001 is a multiband RF
silicon tuner (VHF, UHF and L-bands
The WiMAX MBS Controller from TANDBERG Television’s RX8300 for Europe and US) that is amongst
UBS enables the transporting and Integrated Receiver Decoder the best-in-class for low power
broadcasting of digital video services consumption, quality and performance.
over existing WiMAX networks. The The Tektronix full set of analysis TUA 9001 also integrates all elements
MBS Controller encapsulates the digital software for H.264 is now available of the conventional pre-stage tuner
video transport stream into WiMAX online as a demo download allowing block (LNA and VCO resonators), and
MBS frames forwarding them to the evaluation of the functionality before an external SAW filter is not required.
ASN Gateway. The main requirement purchasing. The MTS4SA software www.infineon.com
to the MBS Controller is to preserve package offers transport stream
specific timing components for accurate analysis of MPEG-2 with H.264 content, ATEME is introducing Kyrion AS2204,
time slicing and SFN synchronisation a software multiplexer and a buffer its new multichannel MPEG-4 encoder
on the receivers. The reuse of the analyser. www.tek.com offering broadcast quality for IPTV

DVB - SCENE - 15
existing WiMAX infrastructure speeds operators. This fully programmable
up time-to-market and lowers cost. and field upgradeable 1 RU encoder
www.uniquesys.com provides PiP service generation for
each channel and encodes up to 8
stereo pairs with MPEG-2 and AAC
codecs. It includes dual IP output for
redundancy, SNMP interface for easy
integration with a network management
system. www.ateme.com
UBS WiMAX MBS Controller
Motorola has unveiled the latest Tektronix MTS4SA Interface
addition to its mobile TV devices
portfolio, the Mobile TV DH02, The CMR-8500 DVB-IP Encapsulator
a personalised TV, multimedia by Comtech EF Data encapsulates IP
entertainment and navigation device. data into MPE format for distribution
The new device features a touch over an ASI. It utilises the latest high ATEME Kyrion AS2204 Encoder
screen user interface with intuitive click, speed packet processing technology on
drag and scroll icon-based menus. an embedded platform. Equipped with ProTelevision Technologies has
The inclusion of HSDPA/ GPRS back two Gigabit Ethernet inputs and dual launched the PT2091 Digital Repeater
channel support gives mobile network ASI outputs, it’s capable of 155 Mbps OEM solution based on one Eurocard
operators the potential to offer rich throughput and an aggregate of 140,000 sized board (100X122 MM) offering
interactive services to their customer pps. Supporting 80,000 simultaneous the following configurations: PT2091
base. www.motorola.com routes increases network density + PT2761 Tuner: gap filler function
and maximises the number of clients (RF input/RF output – ISO channel
UDgateway-WANcompress is the latest supported in a single DVB outbound operation); PT2091 + PT2761 Tuner
in the family of network optimisation carrier. www. comtechefdata.com + PT2791 Echo Canceller: gap filler
controllers from UDcast for improving function (RF input/RF output – ISO
IP communication over DVB-RCS links. channel operation with echo cancelling);
The controller allows enterprise branch and PT2091 + PT2761 Tuner + PT2762
offices connected via satellite, or other Comtech EF Data CMR-8500 DVB-IP Synthesizer: transposer function with
wide area networks to work as efficiently Encapsulator independent setting of input and output
as in the LAN environment. It reduces Verimatrix has launched ViewRight frequency. www.protelevision.com
the average bandwidth usage by up to PC Player 2.0, a next generation IP
50 percent and achieves acceleration client application with advanced digital
rates of over 20 times faster than video recorder functionality, mirroring
traditional networks thanks to the the best time shifting features on
storage based network compression TVs. Consumers can perform popular
technology. www. udcast.com trick play functions on live premium
IP broadcast streams and record up
to four simultaneous programmes.
It enables pay TV operators to offer
premium content packages across a
range of home network devices, while
ProTelevision
also creating new revenue streams with
Technologies PT2091
tiered pricing. www.verimatrix.com
UDcast UDgateway-WANcompress Digital Repeater

Potrebbero piacerti anche