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Bicycle shop
How do
decide on
the offer
strategicllay?
2
Baldwin had not been doing well financially. Besides
using only 75% of its 100,000 bikes per year capacity,
the company, the company operated on low profit margins.
It had also borrowed heavily. Recent Income Statement and
Balance sheet of the company are provided in Exhibits 2
and 3.
3
Exhibit 1: Estimated first-year costs of producing Challenger bicycles
(average unit
costs assuming a constant mix of model):
Labor………………………………………………….................. 19.60
$ 83.90