SOLUTION OVERVIEW
SAS Insurance Analytics
®
Architecture
Ensure consistency, reduce costs and data preparation time,
and enable users to make fact-based decisions
Overview
Inconsistent, incomplete and inaccurate
data spread across multiple operational
systems – such as policy, claims and
billing – often causes insurance execu-
tives to make business decisions based
on “gut feel” rather than reliable analy-
sis. What if you could consolidate data
across the organization and make it eas-
ily accessible for analytics and reporting,
so you could ensure consistency, reduce
costs and data preparation time, as well
as enable users to make fact-based
decisions? You can.
SAS Insurance Analytics Architecture
provides a robust business analytics
framework for serving the business in-
telligence and analytical needs for both
life and P&C insurance companies. The
framework takes data from multiple,
disparate operational systems, then for-
mats, cleanses, transforms and stores
it in a central data warehouse. The
insurance data model acts as a single
version of the truth that stores accu-
rate, complete, consolidated, granular
and historical information related to the
insurance operation.
■ Challenges
• Multiple operational systems.
Different lines of business and
departments/functions across the
organization may use their own
systems, which results in scattered,
inconsistent data.
• Incomplete data. Insurers often lack
historical or granular data, and it is
also hard to access and combine data
held in third-party systems (e.g.,
agency management systems) with
your own organizational data.
• Data inconsistencies. Lack of
standardized data entry procedures,
invalidated data (e.g., incorrect
addresses or protection classification
codes), duplicate records (e.g.,
customer, VIN number, etc.) and
human error results in poor data
quality that is time-consuming to fix.
• Unreliable reporting. Various
business units may use different
terminology for the same data item or
business process (e.g., paid claim vs.
settled claim).

■ Key Benefits
SAS Insurance Analytics Architecture
provides:
• Information that’s consistent, accurate,
verifiable and up-to-date.
• Access to the data you need, when
you need it.
• Delivery of critical information to the
right people at the right time.
• Clear, structured information for all
who need it.
• A single solution that eliminates
overlapping, redundant tools
and systems.
• A complete, integrated view of all
enterprise data.
A framework for serving
your business intelligence
and analytical needs
How SAS® Can Help
SAS Insurance Analytics Architecture
provides insurance carriers with the
foundation for implementing an enter-
prise data warehouse that can provide
accurate insight into the business. Con-
solidating the vast amount of insurance-
related data into a single repository
means consistent reporting across
multiple business units, which enables
business managers to make fact-based
decisions with confidence. Predic-
tive analytics, such as market basket
analysis and decision trees, can then be
applied to the data and used to enhance
reports for more proactive benefits.
Deliver information that’s consistent,
accurate, verifiable and up-to-date.
SAS Insurance Analytics Architecture lets
you access accurate data consistently,
when and where it is needed, giving
you increased confidence in the ac-
curacy and timeliness of your data. An
insurance data model lets you correct,
standardize and verify data to provide
accurate, up-to-date business intel-
ligence and meet statutory reporting
requirements. In addition, you can
acquire and consolidate historical data
from both internal and external sources
for use in analysis and reporting.
Gain a complete, integrated view
of all your enterprise data.
A comprehensive data dictionary cov-
ers all key insurance subject areas such
as customer, policy, claim, financial
accounting and reinsurance. The
predefined logical and physical data
models serve as a single version of
truth that standardizes more than 5,000
insurance data elements, ensuring
consistent terminology and reporting
throughout the organization to support
key business decisions.
Always have access to the data
you need, when you need it.
From older, legacy policy administration
systems to the latest claims manage-
ment applications, SAS Insurance
Analytics Architecture can access and
process data from virtually any hard-
ware platform or operating system. This
saves time, shortens the learning curve
and gives decision makers the informa-
tion they really need.
Provide clear, structured
information to all who need it.
SAS Insurance Analytics Architecture
includes an easy-to-use, Web-based
reporting environment for easily commu-
nicating critical business information to
the right people within your organization.
A full breadth of business intelligence
capabilities meets the needs of every
type of user:
• Managers looking for dashboards.
• Groups that want to view and build
reports on the Web.
• Business analysts who need
advanced data exploration software.
• IT staff members who need to
deploy, manage, control and maintain
the solution.
Eliminate overlapping, redundant
tools and systems with one solution.
SAS Insurance Analytics Architecture is
a flexible, reliable and complete solution
that supports all your data integration
and reporting needs. It eliminates the
piecemeal approach of linking and
managing technologies from different
vendors, and provides lower overall
cost, reduced risk and faster results.
Capabilities
Insurance Data Model
A comprehensive data model serves
as a single version of the truth for an
enterprise data warehouse covering all
key insurance subject areas. Historical
information is stored at a granular level
to support your reporting and analytical
requirements. The framework supports
P&C (both personal lines and commer-
cial lines) and life products, and has the
flexibility to extend to new lines of busi-
ness. It also includes:
• A comprehensive dictionary that
describes insurance data elements.
• A complete mapping of physical data
structures to business terms.
• Both logical and physical data
models – e.g., ERwin data models
and SAS metadata.
• Deployment in multiple databases
including SAS, Oracle, Teradata
and DB2.
• Business data definitions that are
consistent with global insurance data
standards, such as ACORD.
• Support for a variety of business
issues, including Solvency II.
Data Management
■ The SAS® Difference
An enterprise data management envi-
ronment is designed to meet the full
spectrum of your data management
needs. This includes the ability to
access data from virtually any system in
any form, transform and cleanse data in
real time, and handle data migration and
synchronization federation projects – all
through a versatile environment that is
easy to deploy. The data management
environment also includes:
• Wizards for accessing source sys-
tems, creating target structures,
importing and exporting metadata,
and building and executing data
extraction, transformation and loading
(ETL) process flows.
• A dedicated GUI for profiling data
and identifying and repairing source
system issues, while retaining the
business rules for later use in the
ETL processes.
• Real-time services for real-time data
cleansing and augmentation, as well
as other real-time processes.
• Enterprise connectivity to data
sources – AS400, ODBC, IBM DB2/
UDB, Informix, Microsoft Access,
Excel, SQL Server, Netezza, Oracle,
Sybase, SAS, Teradata and more.
• Support for unstructured and
semi-structured data.
• Data quality embedded into
batch, near-real-time and
real-time processes.
• Data cleansing provided in native
languages, with specific language
awareness and localizations for
more than 20 worldwide regions.
Insurance data model
• Jump-start your reporting processes
with insurance-specific logical and
physical data models.
• Reduce costs and implementation
time with prebuilt ETL functionality.
• Provide a single source of information
for an enterprise data warehouse.
Superior data management
• Consolidate data from multiple legacy
systems into a single version of the truth.
• Improve data quality by eliminating or
reducing data inconsistencies.
• Gain confidence in your data’s integrity
throughout the organization by
automatically validating data as part
of the data integration process.
• Load data from the data model to
reporting and analytic solutions with
prebuilt data management capabilities.
Lower total cost of ownership
• Gain a single, unified environment for
integrating, sharing, centrally
managing and using data.
• Employ award-winning business
intelligence technology.
• Disseminate information throughout
the organization using a portal
framework for scorecarding,
dashboards and other reporting
capabilities.
• Readily access online reports on
performance data in historical
comparisons with drill-down
capabilities on the latest key metrics.
• Out-of-the-box standardization rules
that conform data to corporate stan-
dards, plus the ability to build cus-
tomized rules for special situations.
• An interactive GUI that enables data
stewards to profile operational data
and monitor ongoing data activities.
• Customized and reusable data quality
business rules that can be accessed
directly within process job flows.
• The ability to migrate or synchronize
data between database structures,
enterprise applications, mainframe
legacy files, text, XML, message
Figure 1: Part of the SAS insurance data model.
queues and a host of other sources.
• The ability to join data across sources
for real-time access and analysis.

• The ability to slice and dice multidi- About SAS

Reporting and Business Intelligence
Comprehensive, easy-to-use busi-
ness intelligence software provides
insights to empower users at all levels to
make better business decisions faster.
Capabilities include portals and dash-
boards, report viewing, report building,
advanced data exploration, Microsoft
Office integration, guided analysis,
metadata management, guided SAS
OLAP cube creation and application
development. In addition, the framework
includes:
• A Web-based, interactive reporting
interface for business users.
• Query capabilities for all levels of
users across multiple BI interfaces.
mensional data using a special slicer
dimension and by applying filters on SAS is the leader in business analytics
any level of a hierarchy. software and services, and the largest
independent vendor in the business
• Critical first-alert, call-to-action dash-
intelligence market. Through innovative
boards for performance results.
solutions delivered within an integrated
• Dynamic business visualization tools
framework, SAS helps customers at
for interactive data exploration, visual
more than 50,000 sites improve perfor-
queries and more.
mance and deliver value by making
• Access to SAS capabilities for data better decisions faster. Since 1976 SAS
access, reporting and analytics has been giving customers around the
directly from Microsoft Office, includ-
world THE POWER TO KNOW®.
ing Word, Excel and PowerPoint.
• Wizard-driven report creation within www.sas.com
Microsoft Office tools.

SAS Institute Inc. World Headquarters   +1 919 677 8000

To contact your local SAS office, please visit: www.sas.com/offices
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA
and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.
Copyright © 2011, SAS Institute Inc. All rights reserved. 104891_S61704.0111