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Hero Honda is the company that has targeted specifically girls for selling their scooters by statement 
 
   






    

We have identified the opportunity that they has targeted specifically girls and promoted scooties in girl
community.  
   
 This statement is the must ride statement, that
can tempt any girl to just buzz with the wind. Now a day girls are fastly adopting new and trendy
changes and love to have two wheel drive.




 
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They are producing all types of motorbikes. And for girls the are producing scooties. Scooties
are of flashy colours, from Tahitian blue metallic, force silver to the ever trendy colour black.
Multi-reflector headlight, body-coloured mirrors, multi-reflector indicators, trendy rear grip,
modern tall light cluster, and a new age oval-shaped instrument panel all make the Pleasure a
head-turner. For more comfort during the ride, the scooter is designed with broader seat that
offers greater riding comfort. Capacious luggage space, has been configured which, is large
enough to keep even a helmet.

The Pleasure is equipped with a technology, tuff-up tube and tyre combo that offers immediate
remedy in the event of a puncture, by releasing an anti-puncture sealant gel. It is capable of
attaining a top speed of 77kph.


  

Hero Honda pleasure is covering product and promotion strategy to innovate their product. As
they launch their product in funky colors. it gives their scooters product differentiation and they
use very eye catching and innovative promotion strategy.



   

This is an economical ride for the girls, with low fuel consumption and low purchase price. Hero
Honda has brought up with the good change for girls.

  



  


There was no concept of scooties in Asia for girls, hero Honda first time introduces scooters with funky
and flashy colours and features specially for ease of girls e.g. The Pleasure is equipped with a technology,
tuff-up tube and tyre combo that offers immediate remedy in the event of a puncture, by releasing an anti-
puncture sealant gel.
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Hero Honda has launched the scooty at very good time, when the girls were fastly adopting changes in the
society, girls love to purchase hero Honda pleasure because they feel independent in themselves.
The pleasure has schemed its strategies to be the best seller by concentrating much on the
interest of young girls who love to rock the field of glamour, luxury and comfort.

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Much Freedom to girls is given from giving them so economical ride.

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They provide recreational services to children as well as elders and is good place to enjoy for the family.




    

There was a gap in the market and wonder world very smartly identified this gap and with providing
recreational games and ride for children they also give opportunities of recreation for elders. And the gap
was existing play lands just provides rides and nothing for big ones. Wonder world provides rides, Small
golf court, massage center, fully equipped singing club, attractive barber services for kids and junk foods.




 
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They are providing very good and attractive recreational activities under one roof, providing
entertainment to the whole family.

O Music lovers and people who like and are good in singing, wonder world is best place for them.
O Wonder world provides advanced massage machines and Aged people can also enjoy there by
having massage section.


  

Wonder world is covering product and price strategy to innovate their product. Wonder world provides
ways of entertainment to every single member of the family. Now every member of family can go there
and can enjoy and can have fun. And their prices are so economical that every social class can afford it
very easily and their prices are cheaper than any other play land running in Lahore.



   

Wonder world is economical and full of entertainment for all ages of people, there concept of
providing various kinds of activities is very unique and attractive.

  



  


They are providing various services under one roof now the elder ones can also enjoy on one place with
children.They not only have rides but also various other services like golf court, music club etc. Wonder
World is the first ever play land center in Pakistan with multiple FUN & LEARN attractions for everyone
all under one roof. it will give your children the perfect opportunity to learn through exploration,
discovery & the power of their own imaginations.

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!!!
    

It would attract people from all ages and all income groups. Wonder world has implemented this idea
very timely because no other play land was providing such recreational services and there was a need of
such play land.
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The area of wonder world is not wide and working on a small scale. There idea can be copied by any big
play land and wonder world can suffer.

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    They sell food in Arabian environment to all the food lovers of Lahore and
across Lahore.



     We have identified al-nakhal has given Arabian and Pakistani food in
different environment from other restaurants. They are providing same food as other reputed restaurants
are offering there environment is there competitive advantage over other restaurants%

 

  


The company has very innovative idea, The idea dates back to the old Arabian
Times when ³NAKHAL´ was a temporary relaxation spot which provided rest, life and water in
the form of a cool, calm oasis in the center of the scorching desert. The motivation behind &!
NAKHALwas to present taste and ambience besides the ordinary to the vogue savvy public.


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Al-Nakhal is using placement and product strategy.al-Nakhal is in hub of restaurants and giving
services that are different from al the other restaurants there. This give them competitive
advantage on the other restaurants.

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The concept of change is they are providing good quality Lebanese and Arabian food in Arabian
utensils and in Arabian environment. All setting of Al-nakhal restaurants is of Arabian style and
one can enjoy Arabian environment while living in Lahore.

 


  


The innovative thing about it is the first restaurants in Lahore that represent and give you Arabian
environment with Lebanese, Arabic food, Pakistani Dishes, Indian Dishes, Bar-B-Q, Kuwaiti Sheesha
Flavors (Imported from Kuwait), Special Drinks purely in Arabian style. They are very successful in
attracting customers through this unique idea of Arabian environment and are carrying this Arabian
environment in a very professional way.

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!!!


 
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Arabian style restaurant provide you floor sitting area with round pillows by which a person can relax
while having food. And they will serve food in Arabian style platters and give drinks you in luxurious
glass and customers are very satisfied from the restaurants and prefer al-nakhal over other surrounded
restaurants.
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The potential drawback is that some people do not like changes and may be they don¶t like the Arabian
enviorment ad Arabian foo

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Telenor ´easy paisa´, provides branchless banking in the pakistan easypaisa is not just limited to Telenor
subscribers; it¶s available for all mobile users. In fact people without mobile phones can equally enjoy
their products. So everyone can use their services from anywhere and anytime.



     

Easy paisa´, provides branchless banking for the first time in the pakistan and EasyPaisa service has
revolutionized the country and thousands of people are transacting through their service.

 

  


Telenor announced the many phase a working Mobile Bank where I can store money , transfer money ,
pay my bills and even my friends all from my cell phone. a revolutionary service where an executive in a
company in real life , to a sweeper in street can all have a µVirtual Bank Account¶ always accessible , it¶s
safe and secure and convenient to transfer money and even get physical cash from 5000 Easy Paisa
Outlets across Pakistan.


  

Easy paisa is using promotion and distribution strategy for their services. Telenor is promoting easy paisa
on large scale and

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The innovative product umbrella of easy paisa will give complete convenience and
empowerment that we have always wanted in life.

 


  


Easypaisa is the easiest way to conduct your financial transactions whether they are related to
paying your utility bills, sending/receiving money within Pakistan, receiving money from abroad
etc.

Easypaisa¶s products and services is making life more convenient for people all across Pakistan.
No longer do people have to travel long distances and wait in long queues at Post Offices or
Banks or be constrained by limited working hours. Any person can use easypaisa services by
visiting their nearest easypaisa authorized shop, Telenor Franchise, Telenor Sales & Service
Center or Tameer Microfinance Bank branch.


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!!!


 


Without going through the hassle of opening a bank account, everyone can enjoy secure branchless
banking through easypaisa with instant transactions. Easypaisa services have been approved by the State
Bank of Pakistan.

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People are very loyal to their banks it would take time to gain trust of the customers this is the potential
drawback of the easy paisa service%

Banks are considered to be more trustworthy and people would think using easy paisa service is risky.

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