www.tinyurl.

com/kmlinkedin $995 + GST *Receive one of the following three

Before 17/12/2010 PDF reports for free when you register

One-day Interactive Study Group 1) Social Media: The New Communication Landscape
19 January 2011, The Sebel Surry Hills, Sydney 2) Government Online
3) Transforming Your Website Into a Business-Critical Resource

Executive summaries available at: http://tinyurl.com/websitmgt

Maximising the business benefits of your online presence

óó Why regular redesign is so impor tant óó Creating an online personality for your organisation

óó Collaborating with customers óó The right mix of social media and customer engagement

With 140+ CMS solutions within the Australian market, where to start?

Interactive Study
Feedback from previous group leader presentations:
Group Leaders

‘Interesting to hear first hand experiences. Concise and insightful’ Dale Cohen James Robertson
Toyota Motor Corporation Australia General Manager, Managing Director
BigPond Online Network Step Two Designs
Telstra
'Fantastic presentation. VERY insightful and enjoyable’
AISA
Darren Whitelaw
‘Exactly what I needed' General Manager, Corporate Communication
Roads and Traffic Authority Department of Justice (VIC)

‘Offered a challenging mindset and relevant examples’

Anonymous
Steven Smith Angus Roxburgh
Principal Consultant Head of loans.com.au
United Focus FirstMAC

Supported by: Produced by:

Endorsed by:

w w w. a r k g r o u p a u s t r a l i a . c o m . a u
With 140+ CMS solutions within the Australian market, where to start?
In an era where a substantial and increasing amount of business is conducted online and people are depending on online applications and services
for their work, awareness of the business value of websites is rising. Usable and accessible websites are proving to deliver higher conversion rates
and improve business processes and efficiencies.

However, many organisations are still facing challenges in choosing the right CMS, redesigning their website for enhanced collaboration with
(potential) customers and optimising user experiences, usability and accessibility.

This one-day study group will provide you with an opportunity to learn about some of the critical pillars that underpin the business benefits of
your online presence. You’ll have the chance to interact with the speakers and other attendees to really gain a better understanding of how to:

ƒƒ Develop and execute strategies for optimising the use of your website
ƒƒ Select the right Content Management System (CMS) for your organisation
ƒƒ Build an information architecture that maximises navigation and efficiency
ƒƒ Improve customer engagement with Web 2.0 technologies

Website Management
One-day Interactive Study Group
19 January 2011, The Sebel Surry Hills, Sydney

About your Interactive Study Group Leaders

19 January 2011, The Sebel Surry Hills, Sydney

Steven Smith established United Focus Pty Ltd in 1995 at the very beginning of the Web. United Focus provides independent advice
to private organisations and governments on e-business strategies, website/intranet developments and evaluations and usability
issues. Steven has produced a number of websites for the Australian Government including www.e-businessguide.gov.au; www.
flexibilityworks.dewr.gov.au and www.staysmartonline.gov.au. He has written a book about the web, Living Websites, and has been
quoted and featured in publications such as The Australian, Sydney Morning Herald, BRW and Dynamic Small Business. His clients
include Australian Government departments such as Austrade, Department of Environment, Water, Heritage and the Arts; Depart-
ment of Finance and Deregulation and the National Archives. Other clients include World Health Organisation, Elders Limited, ETSA
Utilities, Adelaide City Council, Phillips Fox Lawyers, Arts Victoria, National Gallery of Australia and The Australian Wine and Brandy
Corporation.

Angus Roxburgh is currently Head of loans.com.au, a new start up under parent company FirstMAC in the non-bank lending space.
Previously, Angus worked for five years for nib, heading the Emerging Channels and CRM Development team, which is responsible
for the development and management of nib’s online business including websites, electronic communication and online sales and
marketing. Angus has overseen its growth from a relatively minor presence generating 40% of nib’s total policy sales to the number
one sales channel. Angus has worked in the online space for more than ten years, previously as Head of Small Business Online at
the ANZ Bank, as well as consulting to the Commonwealth Bank and Telecom NZ in online and mobile spaces.

James Robertson is recognised as one of the world-wide thought-leaders on web content management. Globally, he is the most
prolific author, and has run workshops and masterclasses throughout Australasia, South East Asia, Europe, and North America. As
the Managing Director of Step Two Designs James has worked with a wide range of organisations to help them select a suitable CMS.
This includes developing clear business requirements (in 20 pages or less!), and providing a short-list of suitable solutions. Clients
include BHP Billiton, CHOICE, Department of Immigration, Macquarie University, Melbourne University, Oxfam Australia, Sydney
Opera House and Westpac. James is the author of the AGIMO Better Practice Checklists on selecting and implementing a CMS,
as well as a whole-of-NSW-Government report on content management.

Dale Cohen is the General Manager of the BigPond Online Network at Telstra. He is one of Australia’s most experienced Internet media
experts with 19 years' online experience. He started with the online pioneer CompuServe in the early 1990s and was a founding staff
member of ninemsn, spending nine years helping to build the most visited online network in Australia. Dale is an Internet professional
with a balance of content, technical, design and commercial skills and extensive experience in the Internet industry, particularly web
based media. He builds websites seen by millions of people but understands the needs of the individual; why the visit and what bring
them back. Dale represents Telstra on the judging panel of the AIMIA Awards, the premier digital industry awards in Australia. James
is the author of the AGIMO Better Practice Checklists on selecting and implementing a CMS, as well as a whole-of-NSW-Government
report on content management.

Darren Whitelaw is the General Manager of Corporate Communication at the Victorian Department of Justice. He has spent one and a
half decades working in media and public relations in both the public and private sectors. Darren is currently responsible for a portfo-
lio of 36 websites with more than a quarter-of-a-million monthly visitors, and has been a driving force behind many online innovations
in the Victorian public sector.
study group AGENDA

8:30 Registration and refreshments 12:30 Networking lunch

9:15 Introduction and welcome 1:30 Developing the right information architecture
Steven will introduce the objectives of the interactive óó Classifying and presenting content in a logical way
study group and discuss how the day will proceed.
óó Streamlining the information flow to meet diverse user
Attendees will have the opportunity to participate in a
needs
brief ‘getting to know you’ exercise, so that everyone is
familiar with fellow attendees’ backgrounds and what óó Catering for intuitive user search and navigation
they hope to achieve from the day. óó Collaborating with customers for user satisfaction and
Steven Smith, Principal Consultant, United Focus efficiency
Dale Cohen, General Manager, BigPond Online Network,
Telstra
9:30 Maximising the use of the web as a platform for
business activities
2:45 Afternoon refreshments and networking
óó Redesigning your website for impact
óó Understanding why regular redesign is so important
óó Uncovering the expectations and desires of your 3:15 Integrating social media into your website
audience
óó Creating a social media strategy
óó Establishing emotional connections of online
óó Ensuring that your new website has the right mix of
customers to the brand
social media and customer engagement
Angus Roxburgh, Head of loans.com.au, FirstMAC
óó Creating an online personality for your organisation
óó Maintaining online relationships
10:45 Morning refreshments and networking
Darren Whitelaw, General Manager, Corporate
Communication, Department of Justice (VIC)
11:15 Choosing the right website technology
If your website is to be successful, it must be easy
4:30 Wrap-up and end of Interactive Study Group
and efficient to add and update content. The content
management system (CMS) must also have the extra
functionality you need, such as forms, calendars, Web
2.0 or e-commerce. With 140+ CMS solutions within
the Australian market, where to start? This talk will give
a vendor-neutral approach to product selection from
Australia's foremost CMS expert.
óó What to expect from your CMS
óó The Australian CMS marketplace
óó A practical approach to CMS selection
óó Your CMS questions answered
James Robertson, Managing Director, Step Two Designs
5 ways to boo k your p lace AT this event AG -W E B
Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com
+61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Website Management
19 January 2011, The Sebel Surry Hills, Sydney

put your details here (please print):

Organisation Name

postal address

state postcode

fax phone

Collaborative Forum
*Please choose one of the following three PDF reports
that you would like to receive with your registration:
Standard pricing o $1195 + GST = $1314.50
Executive summaries available at: http://tinyurl.com/websitmgt
o Save $200
Early bird (exp: 17/12/2010) o 1) Social Media: The New Communication Landscape
$995+ GST = $1094.50

Member discount o 2) Government Online

(exp: 17/12/2010) o Save $250
I am a member of WIPA, AIMIA, IIM, SOLA, $945 + GST = $1039.50 o 3) Transforming your website into a business-critical resource
ASTC (NSW, VIC), MAANZ.

Delegate Name Job title Email address

1st
2nd
3rd
4th

Event venue and accommodation

Signature
The Sebel Surry Hills, Sydney
I have read and accepted the booking conditions
28 Albion Street
Please note: Payment must be received in full prior to the event to guarantee your place
Surry Hills NSW 2010
o Mastercard o Visa o American Express (02) 9289 0000
Card number http://www.sebelsurryhills.com.au/
Expiry date

Cardholder’s name

Cardholder’s signature
Can’t make the event?
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) Connected forum CD is available!
o Please invoice me If you can’t take full advantage of this event, the CD gives you
Booking conditions
1. Bookings can be submitted at any stage prior to the ƒƒ For cancellations received less than 30 days prior to
a useful record of the presentations made at the event for your
event, subject to availability. A limited allocation is being the event, the full delegate rate must be paid and no reference. The CD is made available after the event at $595
held and booking early is therefore recommended. In refunds will be available.
the event of the booking not being accepted by Ark 5. All bookings submitted by e-mail, fax, or over the plus GST.
Group Australia the total amount will be refunded. telephone are subject to these booking conditions.
2. Payment must be received in full prior to the course. 6. All cancellations must be received in writing. For more information contact:
3. All speakers are correct at the time of printing, but are 7. Ark Group Australia will not be held liable for
subject to variation without notice. circumstances beyond their control which lead to the Phone: 1300 550 662
4. If the delegate cancels after the booking has been cancellation or variation of the programme. Email: aga@arkgroupasia.com
accepted, the delegate will be liable to the following 8. All bookings, whether Australian or overseas will be
cancellation charges: charged Australian GST at the prevailing rate at the
ƒƒ Cancellations notified over 45 days prior to the event time of booking.
will not incur a cancellation fee. 9. Delegates are responsible for their own travel, Sponsorship or Exhibition Opportunities
ƒƒ In the event of a cancellation being between 45 and accommodation and visa requirements.
30 days prior to the event, a 20% cancellation fee If you are interested in sponsoring or exhibiting at this event
will be charged. please contact Bhuwan Rai
We occasionally allow reputable companies to mail details of products we feel may be of interest. Phone: 1300 550 662
If you do not wish to receive this service, please tick this box q D065
Email:aga@arkgroupasia.com